Bodyshop March 2015 by Media Matters

March 2015

Bodyshop CANADAâ&#x20AC;&#x2122;S MAGAZINE FOR COLLISION REPAIR PROFESSIONALS SINCE 1970

Cross Canada

CELEBRATING

Check-up

Shop owners speak out

Plus:

Parts Procurement Software Colour Matching Tips Paintless Dent Repair CCIF Toronto Report Survey: Aluminum Preparedness

Visit www.bodyshopbiz.com

We Live Coatings Innovative refinish systems recognized and trusted by body shop customers around the world. Under the lens of Axalta, colours come to life.

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45 Bodyshop CANADA’S MAGAZINE FOR COLLISION REPAIR PROFESSIONALS SINCE 1970

contents

CELEBRATING

March 2015 l Volume 44, Issue 2

Features 18

Faster, Cheaper, Better: Modern Parts Procurement Software A number of systems now on the market take the legwork (or keyboard and telephone work) out of acquiring the parts the job needs.

Top Ten Tips to Perfect Colour Matching Finding the right colour match can be a painstaking process, but there are no shortcuts, since every step that follows in the repair depends upon getting it right.

Paintless Dent Repair: Putting A Dent in The Storm Chasers As the paintless dent repair process becomes more wellknown, growth has brought with it both advantages and disadvantages.

WIN Report: Suzanna Hernandez, WIN Scholarship Winner The annual WIN Scholarship program creates a feeling of pride for young women like Suzanna Hernandez, who are following their dream to work in the collision repair industry.

CCIF Toronto Report CCIF’s Toronto forum on January 30, 2015, was a chance to reconnect with colleagues, gain insight into what CCIF has been focused on since last fall, and find out where the industry is heading for 2015 and beyond.

Bernhard Rubbert, False Creek Collision, Burnaby, B.C.

Cover 14 Cross-Canada Checkup 2015

Each year, Bodyshop contacts shop owners across the country to ask how things have been going, what’s uppermost in their minds, and what they hope (or fear) for the future. Here are some of the highlights of these conversations.

In Every Issue 4

Publisher’s Comment

Internet Directory

News

Advertisers Index

27 Products

30 Survey: Aluminum Preparedness

22 visit us at bodyshopbiz.com In the next issue: Our special May issue focuses on aluminum and other advanced materials and what shops need to think about now. We also examine the latest issues in compliance, welding techniques, and more. www.bodyshopbiz.com l March 2015 l Bodyshop 3

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Bodyshop CANADA’S MAGAZINE FOR COLLISION REPAIR PROFESSIONALS SINCE 1970

from the publisher

QUESTIONS AND ANSWERS, AND MORE QUESTIONS It was very interesting for me to go through the results of our Aluminum Readiness Survey. While a summary of the results and a smattering of some of the more common themes in comments is included in this issue, I took the time to go through the more than 100 individual responses to see, for example, which comments matched up with where that individual shop might be on the preparedness continuum. There was one common theme that seemed to resonate, regardless of whether shops had chosen to invest an estimated $20,000-plus in getting ready, or had chosen to stay completely on the sidelines for now: return on investment. Even those who have made the leap – a leap of faith, in some ways, considering the influx of high-sales-volume aluminum vehicles is really just beginning – wonder whether the business case will support their decision. The best among them have developed fully dedicated aluminum repair zones and processes to ensure they stay contaminant-free; have equipped them with the tools and equipment to do the job; have progressively rolled out training to their staff; and are ready, willing, and able to fix that first F-150 when it’s lowered off the flatbed at their door. They just don’t know when that might be. Regardless of how much or little shops said they were doing to prepare, they all wondered whether key factors outside their control would fall into place to make it pay off. (It’s interesting to note that the same questions were asked by those responding to our Cross Canada Checkup story on page 14.) They wonder, as noted, when – and for some, if – they’re going to see that high-volume pickup show up. Even as their brain tells them the biggest-selling vehicle in Canada must by all rights generate some significant repair volumes, their gut still worries it might not happen soon enough, or big enough. And they also expressed concern that the insurance companies and their representatives in the field might not do their part to allow shops to properly charge for the work and materials required on this gamechanging vehicle and those which will follow, and that they might not ensure that these vehicles only be directed at shops equipped to repair them properly. That last one isn’t really a new question at all, which worries me some. Leading shops have argued for years that the shops that invest in the tools and training to produce high-quality, safe repairs, and do so in an environmentally sound way, should not have to compete for DRP jobs with shops that are unequipped and untrained. It’s hard to disagree. Certainly not every repair job requires the full gamut of modern equipment and training. But it’s hard to know where to draw the line here, especially as a seemingly simple repair may grow unexpectedly complex in this new aluminum world. These are all big questions in the minds of shops today, and the answers aren’t likely to be found for some time yet. But I will offer this: it’s much better if this industry takes the lead on finding those answers, rather than to leave it to someone else. B Andrew Ross aross@bodyshopbiz.com

PUBLISHER Andrew Ross 416-510-6763 aross@bodyshopbiz.com MANAGING EDITOR Martha Uniacke Breen mubreen@bodyshopbiz.com EDITORIAL CONSULTANT Brian Harper CONTRIBUTORS Nate Hendley L. C. Smith PRODUCTION MANAGER Steven Hofmann 416-510-6757 shofmann@annexnewcom.ca ART DIRECTOR Anne Miron PRINT MANAGER Phyllis Wright CIRCULATION MANAGER Selina Rahaman 416-442-5600 ext.3528 srahaman@annexnewcom.ca CUSTOMER SERVICE Roshni Thava 416-442-5600 ext 3555 VICE-PRESIDENT Joe Glionna PRESIDENT Jim Glionna BODYSHOP is published by Newcom Business Media Inc, 80 Valleybrook Drive, Toronto, ON M3B 2S9 Phone 416-442-5600 Fax 416-510-5140 Subscription rates: Canada – $39.95 (add applicable taxes) per year, $62.95 (add applicable taxes) for 2 years, single copy $7.00. USA and all other foreign – US$61.95 per year. U.S. single copy US$10.00. All rights reserved. Printed in Canada. The contents of this publication may not be reproduced or transmitted in any form, either in part or full, including photocopying and recording, without the written consent of the copyright owner. Nor may any part of this publication be stored in a retrieval system of any nature without prior written consent. US Office of Publication: 2424 Niagara Falls Blvd, Niagara Falls, NY 14304-1118. Periodicals postage paid at Niagara Falls, NY. US Postmaster: send address changes to Bodyshop PO Box 1118, Niagara Falls, NY 14304-1118. From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Tel: 1-800-268-7742 Fax: 416-442-2191 E-Mail: privacyofficer@annexnewcom. ca. Mail to: Privacy Officer, Newcom Business Media Inc., 80 Valleybrook Drive, Toronto, ON M3B 2S9 ISSN 0045-2319 Online 1923-354X Canada Post Canadian Publications Mail Sales Product Agreement No. 40069240 Return postage guaranteed. Send change of address notices, undeliverable copies and subscription orders to: Circulation Dept. — Bodyshop Magazine, 80 Valleybrook Drive, Toronto, ON M3B 2S9 “We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage”.

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N.B. Shops Press for Compulsory Licensing A

group of collision repair professionals in New Brunswick is urging the provincial government to make autobody repair a compulsory trade, requiring training, certification, and licensing. Currently only three Canadian provinces require that auto body technicians be licensed: Nova Scotia, Ontario, and Saskatchewan. Dana Alexander of Dana’s Collision ~ CSN in Fredericton, N.B., is part of a committee of New Brunswick shops spearheading the application. According to Alexander, the move to make auto body repair a licensed trade in the province has been attempted several times before, but has been delayed several times by changes in provincial leadership, “which basically sends the process back to square one.” Alexander was part of a group of shop owners that conducted a survey in 2005 with bodyshops and other industry members to test the idea of province-wide licensing. The survey, which came out of a discussion originally held at CCIF, returned a 70% acceptance rate, indicating strong support for the idea across New Brunswick. However, since the 2005 survey is now ten years old, the province feels an updated survey is necessary. The committee is currently preparing an updated version that is to be sent out to New Brunswick shops around late February. New Brunswick and Nova Scotia have a reciprocal trade agreement, which makes the notion of licensing collision repair shops a sensible idea, but as Alexander explains, the rationale goes far beyond that. “Right now, there are no regulations in our industry whatsoever. Basically anyone who wants to can set up shop and fix a car. But vehicles today are substantially different

than they were even a few years ago, and they are far more complicated. It’s become a safety factor for the consumer, and a liability issue for the shop and for the insurer.” Another advantage to compulsory licensing is that it would open up an attractive career path for young people, an incentive that is much needed in the industry right now. “Right now, some shops will support an apprentice through Level I and Level II training, but not beyond that. They need the technician in the shop, not off-site being trained, so that’s a disincentive to go back to school for further training. But [licensing] will give the apprentice an incentive to train at higher levels and progress in their career,” without placing their job in jeopardy. The committee is also proposing a grandfathering provision, whereby experienced technicians who have been working for five or more years (9,000 or more hours) can undergo a skills-testing exam, and upon successful completion can earn certification without undergoing further in-class training. This will help certify techs who have the required skills and knowledge, without requiring them to spend time away from the shop. The bilingual survey is in its final stages and will be rolled out starting in late February or early March. Hard copies will be sent to approximately 250 bodyshops across the province, as well as apprentices and journeymen who have received training in the last few years. The survey is also being promoted through the provincial jobber network, on the Province of New Brunswick website, and media outlets, including Bodyshop magazine. Alexander expects the survey to be open for appoximately two months and to have the results tabulated by late spring.

AudaVision 2015 Registration Open

egister now for NEXT IS NOW at AudaVision 2015, held April 7 to 8, 2015 at Palais Royale, 1601 Lake Shore Boulevard West, Toront, Ont. AudaVision 2015, hosted by Audatex Canada, is an exclusive event that brings insurance claims and automotive stakeholders together with industry-changing innovations to enhance day-to-day business operations. The event will feature valuable industry information and insight, learning and training opportunities, and high-profile guest speakers. The featured keynote speaker is Brian Solis, digital analyst, anthro-

pologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and awardwinning author who is globally recognized as one of the most prominent thought leaders in digital transformation. His most recent book, What’s the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Busi-

ness as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell, and service in the social web. Be sure to check the speakers’ list regularly as event organizers will be filling in the details of the exciting schedule of events as the conference dates approach. Go to www.AudaVision.ca to register and for more details. There is no cost to attend the conference.

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AutoChoice Acquires Miramichi AV

utoChoice Parts & Paints Limited is pleased to announce that it has entered into a definitive share purchase agreement whereby AutoChoice will acquire all of the outstanding shares of Miramichi Auto Value Inc. The acquisition of MAV expands the number of AutoChoice locations from 17 to 188, servicing all four Atlantic Canadian provinces. “We are delighted to add MAV to the AutoChoice family,” says AutoChoice vice-president Vafa Mirzagha. “This acquisition enhances our presence in n the Moncton-to-Bathurst corridor of New Brunswick, as we currently have locations in both of those cities, as well as Shediac and St. Antoine.” “Miramichi is a robust market that we have been eyeing for some time. This bolt-on acquisition presents meaningful growth potential; we are excited to enter this complementary territory. By integrating MAV into AutoChoice’s distribution network, we will achieve significant logistical and operational synergies.” Joseph Luc Michaud, owner of MAV, and his wife, Angela Cameron, have both entered into employment agreements with AutoChoice. AutoChoice will also retain MAV’s other two employees. Separately, an affiliate of AutoChoice has entered into a definitive agreement with an affiliate of MAV to purchase the building and land out of which MAV operates, located at 730 Newcastle Boulevard, Miramichi, N.B.

CROMAX® MOSAICTM A basecoat line for automotive body shops doing collision work that is designed to provide dependable colour match and a durable OEM quality repair. Classic coat-flash-reflow technology allows application flexibility and promotes excellent metallic control.

Axalta Launches New Colour Blog

xalta Coating Systems, manufacturer of liquid and powder coatings, has launched a new blog that focuses on colour. The blog, entitled Color Block, will highlight its Automotive Colour of the Year campaign. The blog will feature posts from experts in a variety of industries including fashion, interior design, architecture, and cosmetology, to name a few. Axalta’s own colour experts, Nancy Lockhart and Dan Benton, will post blog articles as well. Axalta executives and four-time NASCAR Cup Series champion Jeff Gordon and Ray Evernham, three-time NASCAR champion crew chief and host of Velocity’s television show, Americarna, revealed Axalta’s 2015 colour of the year, Radiant Red, at SEMA 2014 in Las Vegas, Nevada. Radiant Red debuted on the No. 24 Axalta Chevrolet SS driven by Gordon. To read Axalta’s Color Block blog, visit Axalta.ca/coty.

For additional information about this technology please call your preferred Axalta distributor or the Axalta Customer Care Centre at 1-800-668-6945. www.cromax.ca

AN AXALTA COATING SYSTEMS BRAND The Cromax logo and Cromax® Mosaic™ are trademarks or registered trademarks of Axalta Coating Systems LLC or its affiliates, used under license by Axalta Coating Systems Canada Company. © 2015 Axalta Coating Systems Canada Company. All rights reserved.

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I-CAR Offers Honda, Acura Training

-CAR, the Inter-Industry Conference on Auto Collision Repair, has teamed with American Honda to exclusively deliver Honda-developed online training via I-CAR.com, providing accessibility across the collision repair industry. Today marks the launch of the first two modules in the planned series. “We are excited to be American Honda’s partner for delivery of Honda- and Acura-specific training. This initiative builds on our OEM momentum and similar recent training partnerships I-CAR has forged with OEMs such as Ford, Jaguar, and Land Rover, to deliver OEM vehicle-specific training. That said, this relationship with Honda is unique in that this is the first time I-CAR is delivering a series of OEM-developed online training,” says John Van Alstyne, CEO & president of I-CAR. “By collaborating with I-CAR for delivery of OEM-specific training, Honda is leveraging our vast market reach and mature delivery systems to make sure the industry has ready access to the information and knowledge necessary for complete, safe, and quality repairs of Honda and Acura vehicles.” Adds John Bosin, I-CAR’s director of segment development – OEM, “Partnering with American Honda to deliver this portfolio of training modules builds upon what they have already been doing to make repair information more broadly accessible across the industry. American Honda is one of the earliest and most significant contributors to I-CAR’s Repairability Technical Support (RTS) Portal. American Honda has worked with I-CAR to ensure their information on the RTS Portal is comprehensive and a valuable resource to the industry.” The first two training modules of the series are now live on I-CAR.com. Using Honda & Acura Service Information (HON10e) is an online, one-hour course educating students on the importance of using factory service information and potential consequences if it is not followed. It provides information on Honda and Acura service publications that may be helpful during repairs and demonstrates how to use ServiceExpress. The second module, Honda & Acura High-Strength Steel Repair (HON11e) is also an online, one-hour course that overviews the different grades of highstrength steel parts for Honda and Acura vehicles, and how to access the repair information using Honda and Acura service information. It also covers approved repair methods for high-strength steels when repairing Honda and Acura vehicles. For more information on the new Honda modules, visit i-car.com/hondatraining.

Axalta Goes High Fashion

xalta sponsored Detroit Fashion Week at the Motor City Automotive Industry Night (MAIN) Event 2015, the annual auto show kick-off, and called on fashion designers to use their creativity to showcase high fashion and avant-garde looks that appealed to the automotive industry crowd. Attendees got a chance to see automotive-inspired pieces at the event, which took place on Sunday, January 11, 2015 at the Max M. Fisher Music Center - Orchestra Hall in Detroit. “It is important to support the local design communities and encourage the upcoming designers that will influence the future,” says Nancy Lockhart, Axalta colour marketing manager. “The runway show demonstrated how fashion design and automotive design influence each other. Axalta’s own colour blog – Color Block – will demonstrate this parallel as well, when we feature guest bloggers from various industries including fashion.”

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VW Golf, Ford F-150 Crowned Car, Truck of the Year Fifty-seven automotive journalists from Canada and the United States have voted the Volkswagen Golf as the 2015 North American Car of the Year. The Ford F-150 was picked as the 2015 North American Truck/Utility of the Year. The awards â&#x20AC;&#x201D; now in their 22nd year â&#x20AC;&#x201D; are unique because instead of being given by a single media outlet they are awarded by an independent group of automotive journalists from the United States and Canada who represent magazines, television, radio, newspapers, and websites. The awards are designed to recognize the most outstanding new vehicles of the year. These vehicles are benchmarks in their segments based on factors including innovation, comfort, design, safety, handling, driver satisfaction and value for the dollar. The three car finalists were the Ford Mustang, Hyundai Genesis, and Volkswagen Golf. The Golf had 256 points, the Mustang 204 and the Genesis 110. It was the second win for Volk-

swagen. The New Beetle won in 1999. The Golf was a finalist in 2010 but lost to the Ford Fusion Hybrid. The three truck finalists were the Chevrolet Colorado, the Ford F-150, and the Lincoln MKC. The F-150 had 297 points, the Colorado 205 and the MKC 68. It is the eighth truck win for Ford and the fourth time the F-150 has won. Last year the North American Car of the Year was the Chevrolet Corvette Stingray while the North American Truck/Utility of the Year was the Chevrolet Silverado. In the last 22 years domestic automakers have won North American Car of the Year 12 times and foreign automakers have won 10 times. Japanese automakers have three wins. European automakers have five wins. Korean automakers (Hyundai) have two wins. Domestics have won the truck competition 15 times. Foreign automakers have won seven times. Of the seven wins, Japanese automakers have won four times and Europeans have won three times.

Pfaff Automotive Partners Inc. JOB FAIR Saturday, April 11, 2015 10:00am to 3:00pm Pfaff Autoworks 214 Courtland Avenue Vaughan, ON L4K 4L3 Meet Our Staff! Tour our brand new facility and watch a live paint demo!

Volkswagen Golf.

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Federal Loans Acknowledge Trades

he recent launch of the Canada Apprentice Loan stands to help overcome one of the key barriers apprentices face to returning to technical training, according to the Canadian Apprenticeship Forum (CAF-FCA). “Apprentices across Canada identify financial hardship as a barrier to progressing in their trade. Targeted student loan assistance stands to ensure this challenge doesn’t prevent apprentices from returning to school,” says CAF-FCA executive director Sarah Watts-Rynard. Technical training, which in most cases is delivered in rotation with hours spent gaining on-the-job experience, requires apprentices to forego their paycheque for several weeks while they attend training at a postsecondary institution or union training centre. The Canada Apprentice Loan gives Red Seal apprentices access to up to $4,000 per block of technical training as an interest-free loan, money which can be used to offset living and educational expenses. “The federal government’s announcement is a reflection of the critical role of the skilled trades to Canada’s economy,” notes Watts-Rynard. “Apprenticeship remains the best way to develop highly skilled tradespeople with the expertise required by employers, but we need to address the very real barriers to completing technical education and achieving certification.” The Canada Apprentice Loan also helps correct the misperception of apprenticeship as a second-tier option, sending a message to young people and their parents that apprenticeship is a valued post-secondary pathway. “Apprentices are post-secondary learners who are developing practical, hands-on skills with which they can build a long, well-paid career. The loan program sends an implicit message that, like college and university students, we want to see you succeed. Your certification is an important achievement – the foundation for career that we value in Canada,” WattsRynard adds.

I-CAR RTS Portal Adds Hybrids, EVs

-CAR has announced the launch of the Hybrid and Electric Vehicle Disable Search on the I-CAR Repairability Technical Support (RTS) Portal as part of its continuous effort to build a robust, centralized hub of valuable industry information to give collision repair professionals the answers they need as quickly as possible. In the Hybrid and Electric Vehicle Disable Search, repair professionals will find information on how to identify where parts of the hybrid or electric system are located, how to disable the system before beginning a repair, welding best practices, and refinish precautions. All this information can quickly be found by make, model, and/or year. “The RTS team has worked diligently to bring all of this information into a singular location because of the importance for all repair professionals to understand how to properly disable hybrid and electric vehicles to ensure their own safety,” says Jason Bartanen, director of industry technical relations for I-CAR. “In ad-

dition to technician safety, if the vehicles are not properly disabled, they can cause damage to the vehicle.” For more detailed information on how to safely approach hybrid and electric vehicles after a collision, and how to understand the risks and risk avoidance when working around alternative fuel vehicles, technicians can choose from Live and Online training options from the I-CAR Professional Development Program. A number of highly interactive courses provide repair professionals with takeaways they can apply when the next electric or alternative fuel vehicle arrives. Each course dives deep into important information on safely approaching an electric vehicle after a collision, and goes beyond with detailed descriptions of the common parts found on electric vehicles and other types of alternative vehicles. To begin using the Hybrid and Electric Vehicle Disable Search on the Repairability Technical Support (RTS) Portal, visit the RTS Portal at i-car.com/RTS.

2015 AIA Women’s Leadership Conference Keynote Announced

aureen J. Sabia, Chairman of the Board, Canadian Tire, has been confirmed as opening keynote speaker at the Women’s Leadership Conference, held June 17th-18th at the Prince of Wales Hotel, Niagaraon-the-Lake, Ontario. As iconic as Canadian Tire, the company she oversees as the current Chairman of the Board, as well as being named as one of Canada’s 100 Most Influential Woman by the Women’s Executive Network, Ms. Sabia will share her thoughts and lessons learned on achieving professional success in today’s business world. AIA Canada’s 2015 Women’s Leadership Conference is about celebrating visionary women and their remarkable leadership in non-traditional female careers. Further details about the exciting lineup of events and speakers will be announced in the near future. For more information, contact Katie Lemenchick at katie.lemenchick@aiacanada. com or call 1-800-808-2920 ex. 230. Maureen J. Sabia

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The future is now.

Learn what’s next at AudaVision Toronto April 7-8, 2015 | Palais Royale Audatex Canada offers advanced business solutions with technology that is ahead of its time. AudaVision Toronto 2015 is an exclusive event that brings insurance claims and automotive stakeholders together with industry-changing innovations to enhance day-to-day business operations. Experience the Audatex difference. Expand your reach and business opportunities. Excel with innovative solutions that optimize your customers’ experience.

Exclusive event geared at automotive stakeholders:  Insurance Claims  Repair Centres  OEMs  Auto Dealers  Industry Partners & Suppliers AudaVision Toronto is hosted by Audatex Canada, a Solera Company. For more information, contact AudaVision@audatex.ca

Go to www.AudaVision.ca today! Supported by the Solera family of companies

www.audatex.ca

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Collision Repair Centre...and Wedding Venue?

very collision repair professional strives to ensure that people always leave the shop happy, but Formula First Collision in Windsor, Ontario, may have just set a new standard for customer satisfaction, after Jeremy Brown and Ashley McGuin chose the shop as the venue for their wedding in October. But then again, with its onsite bistro, Club Il Cavalino, landscaped grounds and gazebo, plus a shop that is more like a luxury car showroom than a typical collision repair centre, Formula First is not an everyday bodyshop. As Ashley explained in a recent letter to Bodyshop magazine, “Jeremy and I got married at Club Il Cavallino, located inside Formula First Collision, on Saturday October 18th, 2014. “Formula First and Club Il Cavallino are two very unique places. You don’t expect to have a classy, bistrotype restaurant located inside a collision repair shop. The bistro even has an onsite vegetable garden, providing fresh and organic vegetables. Jeremy has always admired the outside of Formula First Collision. There are always high-end luxury vehicles parked out front and [the shop] is tastefully landscaped. “We had a hard time finding a place for our wedding ceremony and

reception that fit our style and that could accommodate 40 guests. While driving past Formula First on his way home from work one day, Jeremy was curious to see what they had to offer, so he stopped in to inquire about it. The staff there was very friendly and helpful. The same day he came home and asked if I would come check out this amazing place he found. It was perfect! We were impressed the moment we walked in. It can hold 40 people comfortably. The stylish and beautiful cars interested all our guests. Club Il Cavallino has lots of natural

lighting due to the wall of windows along the front of the building which from the inside shows off all their nice outdoor flowers. “To go with the car theme, our four-year-old son Chase drove his remote control car up to us with our wedding bands tied to it, for us to exchange. Jeremy and Chase are both car fanatics. “Thanks again to all the staff and chef Charles Weston at Formula First Collision and Club Il Cavallino for providing us with such a memorable and awesome wedding.”

Jeremy Brown and Ashley McGuin chose to hold their wedding in October at Formula First Collision (inset) in Windsor, Ontario.

CAA Praises Ont. Towing Bill

espite an ongoing protest in downtown Toronto by select members of the towing industry, CAA South Central Ontario (CAA SCO) believes Bill 15 will help protect both drivers and the towing industry. The bill, passed by the Ontario legislature on November 20, 2014, will ensure consumer protection for motorists when they are most vulnerable – during a breakdown or a collision – while at the same time protecting the future of the tow industry by safeguarding more consistent business operations across the province.

The legislation will also provide high safety standards that are both necessary and essential for tow truck operators working on the side of busy highways and motorists travelling those same roads. “Bill 15 establishes a framework to help provide additional consumer protection measures for motorists, and elevate safety and standards for the towing industry,” says Elliott Silverstein, manager of government relations, CAA SCO. “CAA continues to advocate on behalf of motorists and the towing industry, as the government develops the required regulations to enact Bill 15.

“In addition, CAA has long advocated at Queen’s Park for additional safety measures for tow truck operators who provide service on Ontario’s roads. We are pleased that Bill 31 (Making Ontario’s Roads Safer Act) includes Slow Down, Move Over provisions that would extend to tow trucks.” As a leader in the towing industry, CAA SCO participated in the consultation process along with other key industry stakeholders that preceded Bill 15, and last month delivered a presentation to the Legislature’s Standing Committee.

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New Alternative Fuel Vehicle Course

-CAR has launched its all-new instructor-led course, Alternative Fuel Vehicle Damage Analysis and Safety (ALT03). This live, instructor-led, three-credit hour course is designed to enhance a collision repair professional’s understanding of how to safely approach alternative fuel vehicles of all types after a collision and how to understand the risks and risk-avoidance of working around such vehicles. In addition to the new live instructor-led course, online options for Alternative Fuel Vehicle Damage Analysis and Safety (ALT03) are also available, broken into two courses for learning effectiveness: Alternative Fuel Vehicle Damage Analysis (ALT04e), a 1-hour offering, and Alternative Fuel Vehicle Safety (ALT05e), a 2-hour offering. Josh McFarlin, I-CAR director of curriculum & product development, explains, “Each vehicle will require specific knowledge about the different risk avoidance elements engineered into these vehicles from a propulsion system perspective. This makes building knowledge on the different alternative fuel vehicle types extremely important.” McFarlin continues, “This course serves as a solution to building a knowledge base on hybrid, electric, and advanced fossil fuel powertrain systems such as propane, CNG, and diesel.” The newly introduced courses are highly interactive and provide repair professionals with takeaways that they can apply at their business when the next electric or alter-

Chrysler Now FCA Canada Inc.

hrysler Canada Inc. has changed its company name to FCA Canada Inc. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which adopted its new name in October 2014 when it was listed on the New York Stock Exchange. FCA Canada, together with parent FCA US, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the company remains proud of its joint heritage. FCA Canada continues to build upon the solid foundations first established by Walter P. Chrysler in 1925, as well as a rich Fiat heritage that dates from 1899. FCA Canada has a team of over 10,000 employees.

native fuel vehicle arrives. Each course dives deep into important information on safely approaching these vehicles after a collision and goes beyond with detailed descriptions of the common parts found on electric vehicles and other types of alternative fuel vehicles. These new courses meet training requirements in ProLevel 1 for estimators, auto physical damage appraisers, and electrical/ mechanical technicians in I-CAR’s Professional Development Program (PDP). The new courses have replaced Electric and Electric Hybrid Vehicles (ALT01/e) and Hybrid Electric and Alternative Fuel Vehicles (ALT02/e). Either the Live course or both online courses must be completed in order to receive credit. Coincident with the launch of these new courses, I-CAR is also debuting the new “Hybrid and Electric Vehicle Disable Search” on the I-CAR Repairability Technical Support (RTS) Portal. Through the Hybrid and Electric Vehicle Disable Search, professionals can more easily find information on how to identify where parts of the hybrid or electric system are located, how to disable the system before beginning a repair, welding best practices and refinish precautions. All of this information can quickly be found by make, model and/or year. To begin using the Hybrid Disable Search on the RTS Portal, visit i-car.com/rts. To register for any of the three courses, visit the I-CAR website at i-car.ca or contact I-CAR at 1.800.808-2920.

Appointments

aligned with a wellrslan Automotive Canada Ltd. president Arman Gurespected industry rarslan is pleased to announce leader in the refinthe appointment of Jayson ishing business,” Gray as Arslan’s representasays Linda Langtive for Manitoba and Sasford, DeVilbiss Aukatchewan. Jason has comtomotive Refinishpleted full training on the Aring director of slan Aluminum Program and sales. “We know the outcome of this is well equipped to handle all Jayson Gray agreement will benequeries regarding getting Arslan customers’ shops aluminum- fit the end-user community in a repair ready. Jason can be reached significant and positive way. We at Gray Sales & Marketing, Gray- look forward to teaming our sales effort with Saint-Gobain to provide Sales@shaw.ca, (204) 960-9392. DeVilbiss Automotive Refinish- comprehensive repair solutions for ing has appointed Saint-Gobain the industry.” For information about DeVilbiss, Abrasives to be the exclusive aftermarket sales representative for the visit www.autorefinishdevilbiss.com. company’s spray guns, disposable For information about Saintcups, air control, and accessory Gobain Abrasives’ Norton brand of product lines. automotive aftermarket products, “DeVilbiss is thrilled to be visit www.nortonautomotive.com. www.bodyshopbiz.com l March 2015 l Bodyshop 13

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cross-canada checkup

Cross

Canada Checkup

By L.C.Smith

Mel Woodman

Established in 1974, Mel’s Auto Body has just celebrated 40 years in business. Owner-operator Mel Woodman also runs, in addition to his bodyshop, two Speedy Glass locations, and manages a total of 17 employees. “I’m a bit concerned about the way business is handled, and where it’s coming from. At one time, it was more local people. Now it seems so impersonal — you don’t know many of the people you’re working with now. Most of our business is from insurance companies, so you don’t have as much control over your business as you used to. “The newest challenge I see coming is aluminum repairs, what with the 2015 all-aluminum Ford F-150. It’s a bit scary for a mediumsized shop such as mine. You need a separate area, all new tools, new equipment… If you make this thousands of dollars of commitment and it turns out to be a one-time thing or Ford backs off on it, then you’re stuck with this financial burden. I haven’t made the commitment yet, but it’s something we’ll have to do pretty quickly when or if the need arises. I want to see what way this thing is heading. “As for business technology, our estimating systems, Mitchell and Audatex, are regularly upgraded as needed. We don’t get many people here looking for online repair reports. Your car is the second-largest purchase you’ll make. If someone’s working on my house or vehicle, I’d want to look them in the eye, hear about the repairs from the source, and ask questions. “Last year was the second-busiest in our firm sales-wise, but profitability was not the best we’ve ever had. I have higher hopes for 2015, but it’s getting more and more difficult to make a profit.

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We’re so governed by rules and regulations from our insurance partners, we have to keep finding creative ways to be sharper, leaner. I look at other industries and see the labour rates are much higher. Whatever happened that we became a lower class of industry? We still have to pay to train our technicians, and they train as much as other industrial labour — it’s not just plug and play.”

haven’t bought everything available yet. Even though aluminum’s been around in high-end vehicles for about a decade, the Ford F-150 is so popular that it’s going to be a game changer. “We use Mitchell and Audatex plus Summit for our management system, so no changes there, other than regular upgrades. We do have a new app, though, that we really like. You can use a smartphone to take pictures of a vehicle’s VIN and whatever is damaged, and instead of having to plug them into your computer, it all goes directly from smartphone by Wi-Fi right into the server. We can take a photo when we’re in the parking lot and by the time we get into the office to do an estimate or repair plan, everything’s already on the computer. “Last year was better than the year before, so business was up and we’re looking to keep growing in 2015. Everybody’s biggest challenge now is keeping up with vehicle technology and all the gadgets. BMW is now putting carbon fibre in their cars, so we’re keeping an eye on that. And hybrid and electric cars are more prevalent — I think battery technology is going to get better, which will lead to more sales of these vehicles.”

Dana Alexander

Dana Alexander Dana’s Collision Centre ~ CSN Fredericton, N.B. Dana’s Collision Centre ~ CSN, a single shop today boasting 19 employees, was founded in 1979. Owner-operator Dana Alexander got together with a small group of bodyshops in 1997 to form their own network, Collision Associates. This was folded into the Collision Solutions Network in 2005. “My main worry is the lack of trained, experienced technicians, particularly in Maritime Canada, because the talent pool here is very shallow and many of the technicians we do have are nearing retirement age. We find a lot of young people coming out of schools are looking for big dollars from the oil patch or other industries when they enter the workforce. Often, they move out of the province. As well, our industry is still not looked at as a viable option by parents and guidance counsellors. We are hoping that having the autobody trade designated as a compulsory trade will help dispel this myth. “At the shop level, we’re constantly making changes. You have to. In the past year, we’ve renovated and modernized our reception area and the exterior of our building. We’ve added an Enterprise rental car space here with a full-time staff. “We’re working on equipment technology for aluminum — we have some of the equipment now, enough to do the repairs, but we

Cheryl Cotton-Schmidt

Cheryl Cotton-Schmidt CARSTAR Collision Centres Eastside / Northend Saskatoon, Sask. Cheryl Cotton-Schmidt is a past recipient of WIN’s Most Influential Women in the Collision Repair Industry award. Together with her husband, Joe Schmidt, she co-owns and operates the family’s original bodyshop, which opened in 1973, as well as a second Saskatoonarea location. The company has worked under the CARSTAR franchise banner for the last 17 years and employs 18 staff members. “We’re preparing for aluminum repair. We’ve got our equipment list and dedicated space. We believe we’ll have training comwww.bodyshopbiz.com l March 2015 l Bodyshop 15

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cross-canada checkup

pleted and be implementing within 12 months. In Saskatchewan, with a demographic that relies heavily on trucks and Ford being the number-one-selling truck, we need to be aluminum-repair ready. We believe other OEMs will follow suit. “We’ve made numerous equipment upgrades during our Lean journey. Timing was right for us to install all new IT equipment in preparation to change over to Mitchell Repair Centre in the first quarter. We see more and more people are using smartphones and apps in their everyday life, so we’ve made it convenient for our customers with the ProgiSync app to book online appointments with email reminders. Customers love it. “Business last year was great. Sales increased in the double digits, so we’ve got no complaints, and we expect to continue this trend in the new year. This year, SGI [the Saskatchewan Government Insurance program] will be implementing a KPI tier system similar to other insurance companies, where labour rates and estimate approval rates are determined by shops’ KPIs. SGI is also changing its system from customers getting estimates written at one

Bernhard Rubbert

of three SGI claim centres to shops writing estimates. Shops will now have to consider if they’ll require additional estimating staff. Since we already cross-train and measure KPIs, we are confident we’re ready for the system changes.”

Bernhard Rubbert False Creek Collision Burnaby, B.C. Bernhard Rubbert worked for 30 years at BASF Coatings in his native Germany. Upon emigrating to B.C. in 2006, he purchased an existing auto bodyshop on city-owned property in downtown Vancouver. When the city decided in 2010 to convert the lot into a park, Rubbert was forced to rebuild, this time in Burnaby. He currently employs a staff of seven. “What’s on my mind this year is what everybody else has in mind — the overall impact of coming out of the recession. Just watching what’s going on with the economy. “There are always changes in our shop — staff comes and goes. And always continuous improvement under Six Sigma. My target is always to have smooth running operations with trained skilled technicians following the procedures. “We’ve been at the forefront of waterborne paints here. We were the first shop in western Canada to use them. In 2013, we introduced PPG waterborne clearcoats, and have been using them ever since. That same year, Burnaby gave us a Business Excellence Award for Environmental Sustainability. Because the paints take a long time to cure, we’re awaiting the second generation before going all waterborne. That’s what I want to know — when is this second generation going to happen? “As for technology, while face-to-face communication is still the most important thing, for the last two years we’ve been doing quite a bit of social media, which has gotten good response. We do have a little bit of a problem communicating with insurance institutions. To get final approval, their estimator has to check up to 30 pictures on a two-dimensional screen. They’ll say something like, ‘We see four hours, and you’re telling us six hours.’ Then they have to send the estimator out in person, which is time wasted. My son came up with an idea for a video app where you can show the estimator sitting at his desk on the other side of the screen the actual damage in real time, and get directions from him on positioning the camera. We did an initial test in our facility that was very good. We’re planning to contact ICBC [Insurance Corporation of British Columbia] about this. “We are doing well, and our customer base is increasing. The last six months of 2014 were just excellent. I think that’s going to carry on in 2015. What I see right now for the near future is a kind of consolidation in the market. The Multiple Shop Owners are getting bigger and bigger. You don’t know if your partner just wants to work with them and not the smaller guys. Independent shops might be forced into bigger groups in order to get the work. You hear rumours of that. I don’t know if it’s true, but I can see that tendency.”

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, r e t Fas per a e h C : r e t Bet P

arts procurement, of course, is one of the most important steps in implementing the repair process. But it can also be one of the most nerve-wracking as well. With dozens of suppliers to obtain quotes from, time and price pressures, and ensuring the right part arrives at the right time — not to mention deciding between OEM, aftermarket, and reconditioned or recycled parts — it can be a time-consuming task for both large and small shops. But the development of modern parts procurement systems has come a long way to making the process not only faster and easier than ever, but also more far-reaching. A number of systems now on the market, some designed to work By Martha Uniacke Breen with proprietary or even competitors’ general shop management systems, take the legwork (or keyboard and telephone work) out of acquiring the parts the job needs — and do a better job than even the most experienced procurement manager in your shop. As Mark Fairhurst of Audatex Canada explains, “Shops are looking for a one-stop solution for parts procurement. One solution would eliminate the need for multiple tools, enable shops to search, purchase, and track orders in one place, and [provide] flexibility in terms of being able to manage and conform to the different rules various insurance companies have in terms of parts utilization. Shops also need to be assured that the parts they are ordering, whether OEM, recycled or aftermarket, are the best quality and can actually fit on the vehicle.” Fairhurst explains that Audatex APU provides a one-stop solution that streamlines the whole process. “It integrates directly with Audatex Estimating to reduce the need for any re-keying. The solution is fully bilingual and is supported by a bilingual team based in Canada. APU sources and compares local aftermarket parts and presents shop users with the optimal selection (using insurance company rule sets) and real-time prices. Shop users also get consistent part descriptions, along with up-to-date photos and accurate inventory numbers from parts suppliers and distributors along the spectrum. This sharing of information is fully automated and happens in real-time, which adds an extra layer of confidence at the time of ordering and purchase.”

Another critical task is ensuring that pricing info is up-to-theminute and reliably accurate. This can be a moving target, points out Patrick Turcotte of Progi, as part prices can vary from what is published in conventional estimating systems. Apart from the virtually impossible task of manually searching out the best price from a wide variety of suppliers, he explains, “If you just rely on the basic or posted info from some supplier sites or even estimating or procurement systems, you can’t guarantee that the part has the latest or best price, or is even available.” Furthermore, he says, “Some OEMs have programs to give a better price to match the aftermarket or recycled part price. That type of information is not something you get from the traditional estimating systems.” One of the beauties of Progi’s ProgiParts software, says Turcotte, is that it takes care of all the details seamlessly. “The system starts out with a list of all needed parts prepared using your estimating software, matches each part in the list with possible applications in OEM/aftermarket/recycled, then sends requests out to its own database of suppliers automatically, modifying according to criteria you choose, such as age/mileage of vehicle, insurance policy parameters, etc. Within a few minutes, a matrix comes back with part description, up-to-date pricing, availability, and in the case of aftermarket or recycled parts, certification or quality ratings. You then can select the parts you want and send the order with a click.” Progi’s database is far-reaching and includes a wide selection of OEM suppliers and proven aftermarket sources, and an increasing number of quality recycled sources as well. New suppliers are constantly researched and added, and it’s also dynamic in the sense that shops themselves can recommend new suppliers that aren’t in the database already. Michel Gagnon of Mitchell points out that another critical issue surrounding parts procurement is that the process itself is becoming more and more complex, as shops must juggle different insurer requirements, vendor systems, internal SOPs, and platforms. “This has required the shop to adapt to more and more procedures – not just more paperwork, but different processes, with different software and ordering procedures, to meet insurers’ requirements, for example. That’s why Mitchell came out with the Repair Centre

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Modern Parts Procurement Software A number of systems now on the market, some designed to work with proprietary or even competitors’ general shop management systems, take the legwork (or keyboard and telephone work) out of acquiring the parts the job needs — and do a better job than even your most experienced parts manager.

about five years ago, which uses an open-source platform in order to simplify the increasing tasks for repair facilities. The open-source architecture allows any provider to connect using their own procurement platform, order, receive or return parts, and receive confirmation, all in the right format for each repair.” Individual insurer requirements — OEM-only parts for newer cars, for example — are incorporated into the system and caught automatically with the Repair Center Estimate Rules Analyzer module. Furthermore, the modular nature of the Mitchell platform allows you to install only the modules you require; over 25 modules are available, such as Repair Center Parts Management, Production Management, or Accounting, just to name a few. Parts Check Live works differently than most other procurement software that uses proprietary supplier database connections and inventory access, in that it essentially identifies the needed parts and puts out an open call for suppliers to respond with their best price. The company’s Brad Desaulniers explains that it’s the modern equivalent of the old “Squawk-N-Holler” method. The list is basically placed on a Cloud-based broadcasting system, visible to thousands of suppliers across the country, in a form of open competition, which ensures the shop gets the parts it needs as fast as possible and at the best price available. And because the access to suppliers is so broad-based, it’s also highly efficient for sourcing nonstandard or hard-to-find parts. “We have an 80% success rate finding back-ordered OEM and other challenging parts using our network,” he says. One of the most interesting aspects of all of these systems is the increased information and access they provide to recycled parts as an adjunct to new parts — given the modern realities of an aging auto fleet, price pressures from insurers (and from self-paying consumers), and especially if you need to source a rare or hard-to-find part. Meanwhile, the recycled parts industry has made great strides in certification and accurate quality grading, and as David Gold of Standard Auto Wreckers points out, you’re getting certified reliable, genuine OEM parts at a fraction of the cost of new. “We’ve been spending a lot of time on e-procurement and expanding how our parts are exposed on the collision repair side,”

Gold says. “And there are a number of advantages for shops. There’s a push on many insurers’ part to avoid having cars written off if possible; and many consumers want to keep older cars, especially if they’ve already spent money on replacing parts and keeping it going. Cars are being built better and lasting longer, but after a certain point, consumers and insurers alike may not want to replace damaged parts with new OEM ones. There’s a sweet spot for us where the insurer might only be willing to cut a cheque for a certain amount if the car is written off; but if it can be repaired for less money, they’d rather keep the car and repair it.” Granted, in some cases it’s not easy to compare apples with apples when it comes to recycled parts, Gold explains, as some components are sold in multi-part form: a replacement door panel might include window hardware, door handle, glass, etc. The trade-off is that the components are already assembled, reducing labour and ensuring an OEM-level fit. In many cases, the price and quality come out competitively. Another not inconsiderable advantage to recycled panels and other components is an aesthetic one: a brandnew taillight on an older car just doesn’t look right, whereas one of the same age and wear looks more consistent. A number of parts procurement systems have made interfacing with recycled suppliers easier and more widespread than ever, both within the systems themselves and by linking to online recycled marketplaces such as Car PartsPro.com and Parts Source.com. Standard has been working with Progi, and others are already involved or planning to follow suit in the next year or so. “It’s opened up the floodgates for recycled parts,” says Gold, “and has exposed us to regions where we may never had exposure before.” Once one of the most time-consuming and often frustrating steps in the cycle, parts procurement is now becoming one of the most cost- and time-efficient, thanks to ever more powerful software that gets the right parts to the shop faster and more accurately, at the best price. “I saw a sign in a shop once,” Desaulniers jokes, “that said, ‘Faster, Cheaper, Better: Pick Any Two.’” But as the state of the art of these systems continues to improve, achieving all three may actually be coming into view. www.bodyshopbiz.com l March 2015 l Bodyshop 19

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10 Tips to

Top

Perfect

Photo courtesy of PPG Canada

COLOUR MATCHING W

ith the technological advancements in today’s vehicles, colour technology has also advanced, with more complex pigments and aluminums, mica pearls, and tinted clears. Finding the right colour match can be a painstaking process, but there are no shortcuts, since every step that follows in the repair depends upon getting it right. The following tips, from two of Axalta’s top tech instructors, will help guide you to finding the perfect match, the first time. 1. Begin colour retrieval as early as possible during the repair process. If a specialty toner is needed, this leaves time to order it and have it in hand for the repair. It will also give time to contact the customer if additional costs are involved. 2. Use your colour tools. Make sure you understand how your colour tools have to be used. If you are not comfortable with their use, ask your paint manufacturer for training or support. 3. Optimize your use of electronic colour tools. If you have access to a spectrophotometer, make sure to polish the area that will be scanned to create a reading of the true colour. 4. Use the services available to you. If you have used all the options that are available to you, don’t hesitate to call the colour help line of your paint manufacturer. They might have alternative formulas to help you. 5. Do a spray card panel. This should be done to verify the colour before the car comes in the booth. If there are any issues, this leaves you time to take care of it and avoid stalling the spray booth. 6. Create a sprayout card library. Keep the spray cards you make and create your own library for future reference. These were done by you

Axalta CS recently sold its 30,000th spectrophotometer worldwide.

with your equipment and in your conditions. 7. Conduct a proper colour analysis. When you are comparing the car to your sprayout panel, make sure to look at the colour from all angles, particularly with metallic colours: near spec, head on, side tone. 8. Don’t rush blending. With so many effect pigments today, blending is critical in order to have perfect colour matching. Painting only one panel might be possible on rare occasions, but usually with solid colour only. 9. Know the proper spray technique. Make sure to follow the paint manufacturer’s application and blending recommendations. Failure to do so could result in colour shift that could prevent a perfect colour match. 10. Keep up on training. Attend training classes on the proper use of all the refinish products you are using. This will help to speed up the process to achieve the perfect colour match. By Normand A. Cormier, Technical Training Instructor (Eastern Canada), and Robert S. Bearchall, Technical Training Instructor (Western Canada), Axalta Coating Systems Photo courtesy of

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Paintless Dent Repair: Putting A Dent in the Storm Chasers By Martha Uniacke Breen

Photo courtesy of PDR Canada

aintless dent repair, born as a small, almost novel specialty mainly confined to hail-ravaged areas of the U.S. and Canada, has come a long way in recent years, to the point that it is starting to make a dent in the traditional minor-damage market. As the process becomes more well-known, growth has brought with it both advantages and disadvantages. Theoretically, PDR’s virtues are obvious. Insurers, and consumers, are attracted by the idea that a flawless repair could be achieved at a fraction of the cost and time of a full pull-sand-fill-repaint job. (Seeing a brand-new Mercedes riddled with hail-dents is enough to break anyone’s heart.) For shops, being able to offer this option can make a useful and (possibly) lucrative adjunct to their regular services, without a large investment going in. And technicians are attracted by the prospect of learning a high-demand skill that they can take from shop to shop, either as full-time employees or, in some cases, as itinerants or freelancers.

But in fact, the comparative ease of getting into the PDR racket is part of the problem. Like playing the piano or target practice, it’s relatively easy to learn the basics, but it takes years to get really skilled. Tools are readily available by mail order, and quite a few PDR shops supplement their services with training and tool sales. At least one provincial College of Trades (Ontario) offers PDR training as a formal part of its apprenticeship program. Theoretically, anyone with a way with cars, and the time and money for tools and training, can get into the business. The controversy becomes even more serious when you consider that the body panels on modern cars may contain electronics, safety components, and other delicately engineered elements that ham-fisted repairs could seriously damage. As Andrew Shepherd of I-CAR Canada explains,

“The problem is that PDR companies are not regulated. In the past, they only pulled dents with no invasive work – now, with far more complex auto components, door sensors, airbags, etc., they are doing panel removal and are not qualified, i.e., not licensed bodymen with formal training. Furthermore, many smaller and often temporary companies move into Alberta and other areas during hail season, work, then leave or fold, leaving poor results behind.” Many of the more reputable PDR companies have come to believe that more formal accreditation, achieved through prescribed training and testing, is imperative for the good of both the industry itself and of its customers. Domenic Serra is president of PDR Canada, an Albertabased firm with branches in Sherwood Park, Red Deer, and Simcoe, Ontario, where he started his career as a door dent specialist before moving into the hail-repair business and then focusing on PDR. Serra takes great pride in the quality of the work his company provides, and wants to see professional standards adopted and formalized in Canada as they are in the U.S. (with the Vale standard). Serra, along with other PDR industry representatives and several insurers, recently met with I-CAR Canada officials to discuss the possibility of creating a comprehensive PDR training program that would go far beyond just learning how to tease out a small ding. They identified 13 courses, encompassing everything from electrical to safety aspects, that should be considered compulsory for PDR training right alongside the hands-on skills. Currently, I-CAR does not have plans to put a formal program in place, but Serra and other industry members feel this is a worthwhile goal to work towards. Along with more comprehensive training, Serra would also like to see formal registration and standards put in place in Canada, as they are in the U.S. “There are some standards here, but they are not formalized,” he explains. “I’d like to see a Canadian certification program set up like the Vale standard in the U.S., so techs can be tested and provide proof that they meet a professional standard, perhaps at different levels depending on experience – apprentice, journeyman, master craftsman.” He says the formation of a certification committee is currently underway and will hopefully be up and running by late fall. Certification and training may well provide the needed credibility that will help the PDR industry take its place as a truly viable addition to other collision repair services, and far from working in competition with traditional CR, provide a service that is positive for all the stakeholders involved: insurers, consumers, collision repair centres, individual technicians – and the reputation of paintless dent repair as a whole.

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Women’s Industry Network

WIN

Suzanna’s Story by Leanne Jefferies, Director, Collision Programs, AIA Canada

n 2014, after being honoured by the Most Influential Women in Collision Repair program, I was honoured a second time by being asked to mentor a WIN Scholarship winner. This is her story. The annual WIN Scholarship program provides much more than just financial support to recipients like Suzanna Hernandez. The program creates a feeling of pride for the young women who are following their dream to work in the collision repair industry. “I first heard about WIN from an instructor at school,” explains Suzanna. “The instructors were really good about telling us about scholarships that applied to us. Being the only girl in my program, I was excited when I found out about WIN because I didn’t have to compete against all of the males in my class. When Teresa called me and told me that I was the scholarship winner, I was ecstatic. I had worked very hard putting together my scholarship application and it felt great knowing my hard work was starting to pay off. ”

The scholarship winners with WIN presenters at the Conference. Left to right: Margaret Knell, WIN’s Past Chair; Suzanna, 2014 post-secondary winner; Teresa Bolton, Co-Chair, WIN Scholarship Committee; Stephanie Baker, 2014 post-secondary winner; Beverly Rook-Twibell, Co Chair, WIN Scholarship Committee.

Empowering young women Suzanna was one of three post-secondary scholarship winners in 2014. The award was presented to her at the 2014 WIN Educational Conference in San Diego, California. Suzanna shared with me her feelings about the event. “It was so empowering to have hundreds of women from all corners of the world there. The women that attended were all incredible, and I felt very grateful for being able to attend and network with some of the most respected and successful women in the collision repair industry.”

of women that have the same experiences and deal with similar situations as I do being in a male-dominant industry.”

Mentoring

Suzanna at her graduation.

As Suzanna’s mentor, I’ve been privileged to see her continue her journey and graduate from Southeast Community College in Milford, Nebraska. I feel that I have gained a great deal by seeing the industry through the eyes of a young woman. Yet, there are still things we can do better for young women entering the industry. Suzanna also enjoyed being connected through WIN and says, “I think that being connected with one of the MIW recipients was just another fantastic opportunity. I have certainly enjoyed talking to Leanne about my concerns and sharing my experiences while going to school. She has had really great advice and I am thankful to be able to ask her questions about the industry.”

Following a dream

A bright future

Suzanna didn’t start her career in the collision repair industry. Born and raised in Nebraska, this 26-year-old mother of three has always loved cars. “I made a move about a year and a half ago to quit my job and go to school to pursue collision repair,” she explains. “My oldest child could see that I was not happy with what I was doing, and asked if she was the reason I did not attend college. That question made me realize that I might be sending her the wrong message…that it’s okay to give up on anything she wanted from life.” Suzanna decided to take the step forward to follow her dream, and connecting with WIN was an unexpected bonus. “The entire experience of being a part of WIN and receiving the scholarship has done a great deal for me. First, it has given me a great accomplishment to be proud of, and it made me feel like I finally found something that I love and that I am good at. Second, it has given a bigger emphasis to the words that I tell my family and children about following their dreams and being great at whatever they do. And lastly, I have found an army

Now that Suzanna has landed a great job at Performance Chrysler Jeep Dodge Ram of Lincoln, Nebraska, she continues to learn new skills and move her career forward. “My dreams are to first inspire the people around me to work toward their own dreams, and second, to one day be featured on a magazine cover as the owner of my own shop and be known for doing great work.” Leanne Jefferies is Director of Collision Programs, AIA Canada and Director, CCIF Skills Program. Leanne has been a member of WIN since 2012, and is a volunteer on the WIN Communications Committee. WIN is a not-for-profit organization dedicated to encouraging, developing and cultivating opportunities to attract women to collision repair while recognizing excellence, promoting leadership, and fostering a network among the women who are shaping the industry. For more information about WIN, go to www.womensindustrynetwork.com.

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ccif conference

CCIF Toronto: Stronger than Ever CCIF’s Toronto forum on January 30, 2015 at the Toronto Marriot Hotel was a record-breaker. The forum attracted a record high of 399 registrants, beating last year’s record in Toronto of 377. For nearly 30% of the audience this was their first CCIF meeting. It was a chance to reconnect with industry colleagues and get a glimpse not only into the issues that the Canadian Collision Industry Forum has been focused on since attendees gathered last fall in Montreal, but to get a fascinating snapshot of where the industry is heading for 2015 and beyond. Leanne Jefferies, AIA Canada director of collision programs, welcomed the group, thanked CCIF sponsors, and polled the audience using the VOICE (Vote on Industry Change and Evolution) tabulator at each attendee’s seat.

day, as the agenda was jam-packed with information that they just couldn’t miss.

Ford F-150 Update Larry Coan, damageability product concern engineer, customer service engineering, Ford Motor Company, returned to CCIF after presenting the 2015 Ford F-150 Collision Repair Program in Montreal. Larry’s presentation included updates on the significant progress in preparing for the inevitable repairs that will be needed. He explained that currently, there are 112 aluminum-capable Ford dealers and 2600 trained technicians in Canada. He also showed an entertaining video that demonstrated the significant increase in panel strength in the new aluminum.

Leanne also reflected on the fact that many students who once competed at Skills Canada events are now running provincial and national competitions, as well as training Team Canada for WorldSkills. Over 30% of CCIF attendees indicated they had been involved with an event in the past, and Leanne invited all stakeholders to get involved.

CCIF Skills Program Larry Jefferies

Larry Jefferies, CCIF Chairman, kicked off the meeting by sharing an update on the exciting Harmonization of Pre-repair Insurance Claims Process project. With 11 participating insurers, the project continues to move forward. He mentioned that updates would be provided later in the year as more progress is made. All of the CCIF presenters were focused on CCIF’s three primary mandates: industry profitability, OE repair complexity, and people. Attendees were glued to their seats for the entire

Leanne Jefferies, director of the CCIF Skills Program, spoke briefly about the progress made by this program, which has been successfully promoting careers in the collision industry to tens of thousands of students across Canada each year since 2008. She also shared some success stories illustrating the power of connecting industry and education. Two young competitors, Kassandra Bilodeau and Justin Dambitis, are working towards competing at WorldSkills in São Paulo, Brazil, held August 11-16, 2015. Also, industry will have nine skills events to support and attend across Canada in 2015, including four with onsite paint booths.

Leanne Jefferies

Haiti ARISE Technical School: A North American Charitable Project Leanne went on to share exciting updates on the Haiti ARISE Technical School project. CCIF’s sister organization in the U.S., CIC (Collision Industry Conference), has joined Canada in working towards achieving CCIF’s goal of building a collision repair shop and classroom at Haiti ARISE. She pointed out how exciting it is that this is the www.bodyshopbiz.com l March 2015 l Bodyshop 25

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first North American project that CCIF and CIC have collaborated on. Leanne also launched the “Buy a Brick” fundraising campaign to fund the project, which will also be launched in the U.S. in April. Volunteer teams will arrive in Haiti March 2016, the construction completion date. Over $1000 was donated at the meeting. Tax receipts are issued for donations, and the names of contributors will be engraved on the front of the ARISE building when it is built. Visit http://ccif.ca/Haiti_Arise_ Project.html to donate.

I-CAR: Repairability Technical Support Portal Jason Bartanen, director of industry technical relations, I-CAR U.S., presented the new I-CAR Repairability Technical Support (RTS) Portal (i-car.com/rts) that provides industry with a free, very user-friendly resource to access OE technical information and repair procedures. He demonstrated that the resource includes collision repair news articles, I-CAR-developed matrices for repairs, and a hotline (Ask I-CAR) for collision repair technical questions. This free portal is available to Canadian repairers and insurers. Be sure to check out this great resource if you haven’t already.

Norm Kramer

Health & Safety Norm Kramer, consultant, Workplace Safety & Prevention Services, provided an interesting and interactive look at health and safety in repair facilities. Attendees were shown staged photos with hazards and were asked to identify the issues. The presentation included some real-life examples of what can happen when safety isn’t a priority. Norm also demonstrated that by looking after people with a managed health and safety

program, businesses can better retain their staff and improve their bottom line.

Andrew King

Overview of the Collision Market in Canada Andrew King, managing partner, DesRosiers Automotive Consultants Inc., spoke about the CCIF Business Conditions Survey and shared some high-level sales data for Canada. He urged repairers who are not already participating to join the survey and start receiving the free reports generated by the Survey, which can help them better measure their business performance. Andrew also presented a wide range of industry and consumer statistics and provided insight into the potential impact on the collision repair industry in 2015.

predictive estimate can be generated at the time of the accident. In this (near) future scenario, the role of the repairer in this chain becomes far less certain than today, and repairer access to telematics data will be important. The second major trend facing the industry is the path from today’s collision avoidance systems to tomorrow’s fully autonomous vehicles. Accident rates are certainly going to go down, though the pace of adoption through Canada’s 21 million vehicles will not be short-term; while autonomous vehicles will certainly be readily seen in the next decade, George foresees that no “tipping point” of adoption will be likely for 20 to 30 years. In the intervening period, collision repairers will be pressed to develop skills covering new materials and joining methods, but most importantly electronics.

Looking Ahead to Changes in Insurance, Technology, and Consumer Behaviour

Marie Artim

George Cooke, president of Martello Associates Consulting, outlined his view of the future of the collision repair industry and the role of insurers within it. Insurers are consolidating at a rate consistent with that of suppliers and repairers, a trend that will continue for the next decade and longer. One of the most important factors affecting the future of the industry will be the advent of vehicle telematics. Operational, safety, and accident data will be reported on a constant or even instantaneous basis. Insurers are most likely to develop Usage-Based Insurance models, where one month’s data determines the next month’s rates. Further, accident reporting via telematics has the potential to break the current linear claims process – data can be transmitted to the first responder, the insurer, the repairer, the parts supplier, and the dealer at one time. Further, a

Marie Artim, vice-president, talent acquisition for Enterprise Holdings, presented her company’s highly successful HR strategy, which involves advertising, marketing, interactive media, training, and tools for the nearly 200 Enterprise recruiters hiring more than 8,000 university graduates each year. Key takeaways for repairers were to present career opportunities in terms that appeal to the potential employee by understanding what is important to them. In order to do this, you need to have an employment brand and differentiate yourself from other companies by knowing what you have to offer. She also suggests that creating a team environment that creates an emotional bond with employees will help with retention.

Recruiting Talent

State of the Industry Larry Jefferies, CCIF Chairman, conducted an

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ccif conference

An afternoon OE panel discussion looked at the implications of OEM versus aftermarket parts when it comes to vehicle electronics and safety.

opment, Group Aftersales Volkswagen Group Canada Inc.; Doug Staddon, senior manager parts operations, Honda Canada Inc.; Paul Stella, manager, collision, repair & refinish, Toyota Canada Inc.; and John Eason, Mopar service and parts marketing manager, Fiat Chrysler Automobiles Canada. The discussion focused on the impact

interactive session using VOICE to poll the audience on issues including parts, insurance claims processing, recruiting talent, and business performance. The session will help to shape the CCIF Business Plan for 2015-2016.

NEXT MEETINGS CCIF meetings are scheduled for May 22nd in Halifax, and September 18th in Calgary. Registration is open for both meetings online. The CCIF special event at NACE will be hosted at the Cobo Center in Detroit in late July 2015. More details will be released soon. To stay informed about CCIF events and news, visit www.ccif.ca.

OE Panel Discussion David Adams, president, Global Automakers of Canada, moderated an OE Panel Discussion with the following representatives: Eric Boutin, director, parts & service business devel-

on vehicle safety of parts selection during the collision repair process. The presentation highlighted the fact that new technology in vehicles requires sensors that are imbedded into windshields, bumpers, and other common replacement parts, and when OE parts are not utilized, it will disable these advanced safety features. Honda also shared some of its consumer videos that illustrate the importance of OE parts in ensuring safety features are effective.

David Adams

products

Powerful Six-inch Cordless Cutter Walter Surface Technologies launches Zipcutter, the most powerful cordless cutter that can drive a 6” cutting wheel. Designed for metal workers who are consistently on-location without access to a power supply, this unique tool utilizes the latest battery technology

and features an exclusive Ventilated Charging System, comprising an 18V/5.2Ah battery, the strongest battery on the market today, allowing workers to perform more cuts between charges. In addition, the ventilated charging station quickly charges the battery while also extending its life by keeping it cool during the charging process. Similar to other Walter power tools, the Zipcutter uses Dynamax electronics for RPM control and consistent speed under load, bevelled gears to reduce noise, and a front retaining plate and rear bushing to prevent misalignment and reduce vibration. Walter Surface Technologies www.walter.com

Online Colour Retrieval Tool

Rust Converter

BASF Automotive Refinish’s new SmartColorOnline tool provides collision repair centres and distributors with speedy access to its online colour retrieval system. The tool, which allows access from computers and mobile devices such as smartphones and tablets, provides information on all of the latest colour formulations in BASF’s global colour database. The tool features search fields to look up information by code, manufacturer, year, paint line, gloss, colour name, application and more. It also offers tri-colour lookup and fleet lookup, and remembers user settings such as language, country, mix size, formula exclusions, and more. BASF Refinish basfrefinish.com

Rust can spread quickly on a vehicle and not treating it can lead to major headaches. PlastiKote Rust Converter is the professionals’ choice for getting rid of rust and preparing the surface for painting. Once applied, PlastiKote Rust Converter organically converts rust to an iron-hard paintable surface. Once painted, there is no bleed-through staining of subsequent top coat paints. PlastiKote Rust Converter is available in both eight and 16-ounce bottles. PlastiKote www.PlastiKote.com www.bodyshopbiz.com l March 2015 l Bodyshop 27

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products

Frame Rack Upgrade For Aluminum, HSS Chief Automotive Technologies’ new Universal Structural Holding (USH) Clamp System lets shops upgrade existing frame racks from a variety of manufacturers to properly repair vehicles made with aluminum and high-strength steel. The USH Clamp System works with Chief’s Structural Holding Package to hold a collision-damaged vehicle at strategic locations along the body, so it does not shift out of place during the repair. The system lets shop owners cost-effectively upgrade their existing racks instead of purchasing a new rack. The system comes with more than 50 components that can be combined in a variety of ways to secure a vehicle, and it can be used with any frame rack. This reduces the risk that a vehicle will be further damaged during the repair process. Instead of traditional holding bases that fit into the deck holes, the USH Clamp System comes with bases that clamp onto the inner and outer edges of the deck’s treadways. This provides a universal fit that works with nearly any frame rack. Chief Automotive www.chiefautomotive.com

5 Micron Compressed Air Filter Walmec NA’s 5 Micron Compressed Air Filter provides point-of-use filtration of liquids, oils, and other contaminants. The two-stage filter is designed to operate most effectively when placed near the point of use. It has a 5 micron rating, and is available in sizes with flow ranges of 15 SCFM to 250 SCFM, and pressure ratings of up to 250 PSI. The unit is ideal for a large variety of applications including surface preparation, paint spraying, powder coating, air powered tools, and pneumatically operated equipment. The 5 Micron Compressed Air Filter has a permanently mounted differential pressure gauge and comes with mounting brackets. The differential pressure gauge provides a visual indication of required maintenance which is easily done by installing the appropriate service kit. No need to remove the unit from the compressed air system. An optional pressure regulator with gauge is available. Walmec North America www.walmecna.com

Mobile Measuring App

Welding Hand Tools Lincoln Electric introduces three new welding hand tools: a chipping hammer, welding pliers, and the Welper, designed to aid welding operators, regardless of environment or process. The chipping hammer makes it easy to clean and remove slag from any weld. The hammer head includes both flat and spiked sides. Its shock-reducing spiral handle includes a hook, making it easy to store on any wall. Constructed from drop-forged steel, the new welding pliers are a single tool designed for six functions, including nozzle and tip installation, wire cutting, nozzle cleaning, spatter removal and slag hammer. The welding pliers come with a form-fitting handle. The Welper is designed specifically for use with MIG welding guns and offers eight functions in a single pair of pliers. Lincoln Electric www.lincolnelectric.com

Car-O-Liner’s handEye for Android is a free software application compatible with the Car-O-Tronic Vision X3 wireless electronic measuring system and software. HandEye is an innovative mobile solution that communicates with the PC via wireless network technology, thereby eliminating the need to move back and forth between the vehicle and computer screen. What the software is showing on the PC screen is also visible on your Android smartphone, in the palm of your hand, in real time. HandEye offers complete control of the measuring process, making measuring vehicles faster and easier than ever before. Download the Android version through Google Play. HandEye is also available for iOS and may be downloaded from the iTunes/Apple online store. Car-O-Liner www.car-o-liner.com

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Automotive Internet Directory Visit these companies directly at their web addresses or check out the growing list of Hot Links at www.autoserviceworld.com. To find out how your organization can be included in this directory and on the web, contact aross@jobbernews.com

www.allansautomotive.com Phone: 780-469-8060 Your Automotive Test Equipment Repair Specialist Tool Sales and Service. We provide service and warranty for most makes of automotive test equipment.

AUTOMOTIVE PARTS & ACCESSORIES Aisin World Corp. of America, Inc. (AWA), a leading Tier One automotive components supplier and one of the world’s largest manufacturers of aftermarket parts. AISIN’s original equipment technology and know-how is used to ensure product quality and reliability. To learn more about our products, request a catalogue today. www.aisinaftermarket.com Goodyear Engineered Products www.goodyearep.com/aftermarket Research and testing. Just two of the reasons Goodyear automotive replacement products deliver the ultimate in performance and value. NGK Spark Plugs Canada Limited www.ngksparkplugs.ca The World Leader in Spark Plugs, Oxygen Sensors and Ignition Wire Sets. Used by 87% of the World’s OE Manufacturers S.B International Inc. www.sbintl.com “We keep engines humming”

advertiser index

REFRIGERANT

AUTOMOTIVE RECYCLERS

AUTOMOTIVE ELECTRONICS Allan’s Automotive Electronics Ltd.

Carcone’s Auto Recycling and Wheel Refinishing www.carcone.com With over 32 years of experience Carcone’s Auto Recycling & Wheel Refinishing is your one stop for quality recycled products and wheel refinishing needs. Call today at 1-800-263-2022 or visit us on line at www.carcone.com Standard Auto Wreckers View Our Online Inventory @ www. standardautowreckers. com or call 416-286-8686. Experienced Shipping Department to Ensure Parts Arrive Safely.

BUSINESS MANAGEMENT SERVICES

Duracool Refrigerants

www.duracool.com Nationally Distributed by: Deepfreeze Refrigerants Inc. The Leaders in Hydrocarbon Refrigerant Technology. Guaranteed In writing not to harm any Mobile A/C System. You can feel the Difference that Quality Makes. “Our Formula Never Changes”.

TOOLS & EQUIPMENT AIR LIQUIDE CANADA INC. www.airliquide.ca Your one-stop shop for all your industrial gases and welding supplies. Auto Test Tools.ca

Your one stop for specialized diagnostic The Automotive Aftermarket tools and accessories. Contact; www.auto-know. E-Learning Centre Ltd com, ronbrown@on.aibn.com, 1-800-665-8773 www.aaec.ca AAEC - BEST - Business Evaluation Support WAREHOUSE DISTRIBUTORS & Training - Instructing and Coaching with & BUYING GROUPS the Proven Business Management Tools that drives a shop’s Bottom Line, Team Culture and Bestbuy Distributors Limited Marketplace Credibility. www.bestbuyautoparts.ca Independent buying HAND CLEANERS group and warehouse distributor that allocates GOJO Industries, Inc. its profits to member shareholders and provides www.automotive.gojo.com unbeatable value for independent jobbers. GOJO is a leading manufacturer of skin care The E.R.I. Group products and services for www.theerigroup.com many marketing including automotive and Canada’s Premier Machine manufacturing. GOJO continues to pursue a Shop Buying Group commitment of creating well-being through hand hygiene and healthy skin.

ADVERTISERS INDEX

Company ............................................................................................................................Page 3M Canada 17 www.3Mcollision.ca #

AAPEX (Automotive Aftermarket Products Expo, www.aapexshow.com)

Audatex

11 www.audatex.ca

Axalta

2 www.axalta.ca

Axalta (Cromax)

5,7

www.cromax.ca

BMW Group

www.bmw4ir.ca

KIA Canada

adaoust@kia.ca

NACE

21 www.NACEEXPO.COM

Pfaff

9 www.pfaffauto.com

SATAProducts

23 www.sata.com/5000B

JOBBER NEWS / JULY 2013

index_internet 2015.indd 29

Stay up to date at

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survey: aluminum

Shops Wonder How Investment Will Pay Off W

hile it is certainly true that a number of you have already invested in aluminum repair workstations and tools for high-end vehicles, the vast majority have been forced to give it a firm look only now, as the Ford 150 steams into the market — surely the first of many high-sales-volume vehicles to use the lightweight metal. Just more than 30% of respondents in our Aluminum Preparedness Survey have already invested; about 15% are looking to start in the next six months, and more than 20% will by the end of the year. Still, an equal number are looking to push that move out one to two years. As bandwagons go, aluminum still has plenty of room aboard, even if it continues to pick up shops along the way. It’s not hard to reason why. More than 40% are planning to pump more than $20,000 into their aluminum repair plan; a further 22% put that dollar figure between $10K and $20K. Similarly, training is an ongoing process for most shops, with only 16% claiming staff is fully trained. “As a shop in a rural area, we are likely to see the new F-150 fairly soon. However, as we are a very small shop, our equipment invest-

ment will have to be small to make it profitable. I expect as time goes on the process and systems will become somewhat cheaper and easier. We are in ‘wait and see’ mode.” Continuing along that same vein, Tino at Harbour Collision in Hamilton, Ont., asks, “How much do we need to invest when there is only an F-150 and some BMWs. Yes, we need to invest, but how much?” As seems to always be the case, the major concern of shops comes back to how insurance companies are going to address the issue. “Will the insurance companies compensate those who invest in the equipment and training? Will the insurance companies block the F-150 from going into shops that are not properly equipped/trained? If not, my investment in the aluminum equipment and training seems a waste,” reported one respondent, echoing many others. “While training has been going on in our shop, it’s no substitute for actually working on damaged vehicles,” continued another. “A certain amount of leniency has to be given in the early stages on repair times. Technicians need time to get familiar with equipment and new repair processes. Shops alone should not have to bear the burden of costs when they

have already invested in building modifications, equipment, and training. As was before, is more important now: we need to work together in the insured’s best interest.”

How much do you intend to invest?

What is the status of your plan for technical training in aluminum?

What is your highest priority investment?

When do you intend to invest in aluminum repair capabilities?

Have already invested (32.41%) Within 6 months (16.67%) Within 1 year (22.22%) In 1 to 2 years (18.52%) More than 2 years from now (1.85%) Do not intend to invest in aluminum repair (8.33%)

I do not intend to invest in aluminum repair (10.09%)

Staff is fully trained (16.51%)

Equipment (54.37%)

Less than $10 K (22.94%)

Training is ongoing (45.87%)

Training (35.92%)

$10-20 K (22.02%)

Will begin in 6 months (10.09%)

Facility (9.71%)

More than $20 K (44.95%)

Plan to start in 1 year (3.67%) No plans at this time (23.85%)

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Keep it real.

Ordering Kia Genuine Parts is now easier with Auto PartsBridge. Our hassle-free process offers: •Kia Genuine Parts at competitive prices •Kia Genuine Electronic Parts Catalog (EPC) •Improved cycle time •More illustrations than other collision software •VIN-specific orders •One-click parts ordering Auto PartsBridge is available at no cost to body shops. So start enjoying the exceptional fit and finish of Kia Genuine Parts today. For more information, please contact Alain Daoust at adaoust@kia.ca.

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MAKING THE RIGHT CHOICES REQUIRES THE RIGHT INFORMATION. FIND THE RIGHT INFORMATION ON BMW4IR.CA. Introducing bmw4ir.ca – BMW Group Canada’s portal for independent repair facilities performing quality repairs on BMWs and MINIs. Service your customer’s vehicle with confidence by having all the information you need – right at your fingertips, 24 hours a day, 7 days a week. By signing up for bmw4ir.ca today, you will immediately benefit from: • • • • •

Exclusive special oﬀers/promotions. Quick access to valuable and detailed parts information. Access to catalogues to help increase your sales. Technical information to help answer customer questions accurately. Informative videos to help you increase workshop productivity.

Visit bmw4ir.ca today to setup your account. To learn more, contact your BMW or MINI Retailer.

BMW GROUP ©2015 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive property and/or trademarks of BMW AG, used under licence.

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