CheyenneShadowsGolfClub

Focusing on Culture Leads to First Merchandiser of the Year Award for GM at Cheyenne Shadows

Tyler Lowry, PGA General Manager at Cheyenne Shadows Golf Club, has a philosophy on merchandising that is not just one viewpoint, but a culmination of several different mentors in his PGA career Tyler’s perspective on ordering and selling merchandise has been shaped by two PGA Master Professionals and a previous Merchandiser of the Year Award winner Everything sold in the pro shop is not just a sleeve of golf balls or a logoed shirt, but a relationship built and the story told to every customer. When ordering merchandise for the pro shop Tyler utilizes his diverse team for input and knowledge to cover a wide variety of customers.

Cheyenne Shadows is host to a men’s league and ladies league that consists of over one hundred and fifty regular golfers and seventy-five outside tournaments who are constantly looking to improve their game or promote their events through the expertly trained pro shop staff Multivendor demo days also play a large role in the success of golf equipment sales Each demo day helps contribute over $30,000 in sales from several different golf vendors at once However, demo days are not the only way to order golf clubs, Cheyenne Shadows uses contracted PGA of America Golf Professionals to conduct one-on-one fittings with customers in the Learning Facility and Fitting Center

Over the years Cheyenne Shadows has had a history of successful merchandisers, but Tyler has been able to surpass previous benchmarks and just this year projected to grow gross sales by 10% or over $52,000. Lowry is consistent that the most important philosophies instilled at Cheyenne Shadows is building relationships with consumers and turning customers into loyal business partners who can trust him to give them the best advice and tools for them to succeed in the game we all love.