FWC N°1 2014 ENG

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“THREE DECADES OF DON MELCHOR” MAKES ITS CHINA DEBUT

The most important provinces of China, one of the winery’s most important and dynamic Asian markets were chosen to launch the “Three Decades of Don Melchor” collection of limited cases of the 1988, 1993, 1999, 2001, 2005, and 2007 vintages. All of the bottles are signed by their respective winemakers—Goetz Von Gersdorff made the 1988 and 1993 vintages, followed by Enrique Tirado, who was responsible for the 1999, 2001, 2005, and 2007 vintages.

“Throughout our tour we could see how excited the public was to learn the history of Don Melchor. It was truly a pleasure to see how dynamic and active the consumers were, constantly sharing their points of view and the positive appreciation of the experience.”

The tour through China on September 4–6 was led by the celebrated winewriter Sophie Liu and Concha y Toro’s Corporate Export Manager for the Asian Zone, Cristián López and included a Master Class with a vertical tasting of the different vintages of Don Melchor as well as meetings with the press and interviews with the major media in Shenzhen, Guangzhou, and Hangzhou, three of China’s principal economic cities.

Sophie Liu

Sophie Liu with Cristián López commenting the “Three Decades of Don Melchor”

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ENRIQUE TIRADO PRESENTS THE COLLECTION IN CHILE

With an exclusive tasting in the Ritz-Carlton Santiago Hotel on December 10, Enrique Tirado launched the “Three Decades of Don Melchor” in Chile as a tribute to the history and tradition of this outstanding Chilean wine. Speaking before a select group of winewriters and sommeliers, the winemaker led a successful tasting with the 1988, 1993, 1999, 2001, 2005, and 2007

vintages, which allowed them to appreciate the wine’s impressive evolution over time and the way the lively fruit expression remains across the different vintages. The event concluded with a pairing reception with Enrique Tirado, which allowed the guests to share their opinions on the tasting and the way Don Melchor is positioned as one of the great wines of Chile and the world.

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WINE SPECTATOR MAGAZINE ISSUE MARCH 31, 2014


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