M O N T H LY N E W S
FINE WINE COLLECTION DECEMBER 2015
NEWS DON MELCHOR / UNITED STATES
FORBES MAGAZINE LISTS DON MELCHOR 2011 AMONG THE 10 BEST WINES OF 2015 THE ICON CABERNET SAUVIGNON FROM CHILE WAS THE COUNTRY’S ONLY WINE IN THE RANKING.
A new accolade has been added to Don Melchor’s long list of successes—the prestigious Forbes magazine recognized the 2011 vintage as one of the 10 Best Wines of 2015 in an article published on December 2 by food and wine writer Katie Bell. “This is a “highlights” list of 365 days (well, minus a few days off for beer) of tasting wine. These wines made the cut because they rose to the top on the day I tasted them,” the author wrote while confessing that the hit film “Los 33” (about the rescue of the Chilean miners trapped in Copiapó) inspired her to include a Chilean wine in her list. She chose Don Melchor as one of Chile’s most emblematic examples. Don Melchor 2011 is the only Chilean wine on the list, which also
includes outstanding wines from Italy, United States, Spain, and Australia. “2011 Don Melchor Chilean Cabernet Sauvignon: Wines from Chile don’t cross my path often enough, but this one did, and with the recent release of the movie about the Chilean miners, The 33, it seems quite fitting to recognize an emblematic wine of Chile. The wine is named for the founder of Concha y Toro winery, Don Melchor, and is styled like a French Bordeaux—intense and fragrant with black cherry and mocha on the palate. The sculpted and precise tannins and can easily tolerate a decade or more of aging.” Katie Bell
MARQUES DE CASA CONCHA / ASIA
PRESS, CONSUMER, AND ON-TRADE MEETINGS DURING MARCELO PAPA’S ASIA TOUR THE WINEMAKER ALSO PARTICIPATED IN THE FIRST “DESCORCHADOS CHINA TOUR 2015” AND THE EXCLUSIVE DECANTER FINE WINE ENCOUNTER.
Once again winemaker Marcelo Papa was able to visit China and meet with contacts in the Japanese and Chinese markets. This time he spent three days in two cities to share all the latest from Marques de Casa Concha. The brand’s activities began in Tokyo on November 26, when Marcelo Papa led a seminar for sommeliers and other wine professionals in which he focused on the Marques de Casa Concha four different varieties—Sauvignon Blanc, Merlot, Carmenere, and Cabernet Sauvignon. He then visited three well-known restaurants in the city, where he shared with Marques de Casa Concha consumers and had time to sign some of the bottles available in the different locations. The day ended with an exclusive Winemaker’s Dinner for customers and wine writers at the New Otani Hotel, during which he presented his wines and talked about their different origins and terroirs. Marcelo’s next stop was Shanghai. On November 27 he led an event for journalists and customers along with one of Chile’s leading wine
writers, Patricio Tapia, and Joshua Greene of the US magazine Wine & Spirits. Also on the 27th he met with Patricio Tapia once again to participate in the “2015 Decorchados China Tour.” Marcelo’s final Marques de Casa Concha activity in the city was the Decanter Shanghai Fine Wine Encounter, one of the wine industry’s most important events and organized each year by the prestigious British magazine. The event took place in the Ritz-Carlton Hotel in Pudong on November 28. “The tour was a total success, and the excellent reception on the part of the customers, consumers, and specialized press confirmed that Marques de Casa Concha is an increasingly established brand in the Asian market. Furthermore, we are very proud to have represented Chile in Descorchados China and Decanter—both events were very gratifying, both for me personally and for Concha y Toro,” Marcelo said.
DON MELCHOR / BRAZIL
ENRIQUE TIRADO LEADS THE SUCCESSFUL LAUNCH OF THE 2011 VINTAGE IN BRAZIL AS PART OF THE PRESENTATION OF THE 2011 VINTAGE OF DON MELCHOR IN BRAZIL, WINEMAKER ENRIQUE TIRADO LED A SERIES OF TASTINGS IN RIO DE JANEIRO, PORTO ALEGRE, AND SAO PAULO.
Winemaker Enrique Tirado visited Brazil on November 23–27 to launch the 2011 vintage of Don Melchor in celebration of the wine’s quarter century anniversary and continues to affirm itself as Chile’s great icon wine from the famed Puente Alto terroir.
The winemaker’s primary activities included exclusive lunches with the Don Melchor Fraternities of Rio de Janeiro, Porto Alegre, and Sao Paulo during which he reviewed the characteristics of the well-known Puente Alto terroir and shared the latest news, such as using less oak in the 2015 vintage. He also took advantage of the opportunity to meet with customers, sommeliers, and members of the press.
WINES OF ORIGIN / CHINA
CONCHA Y TORO SETS DOWN IN BEIJING AND SHANGHAI FOR THE 2015 DESCORCHADOS CHINA TOUR THE EVENT WAS ATTENDED BY CHINA’S MOST IMPORTANT SOMMELIERS, IMPORTERS, SPECIALIZED JOURNALISTS, AND REPRESENTATIVES OF THE ON TRADE.
Renowned Chilean wine writer and author of the Descorchados wine guide Patricio Tapia chose some of Concha y Toro’s most outstanding labels to participate in the first edition of the Descorchados China Tour (2015), held November 25 and 27 with the support of ProChile in Beijing and Shanghai, respectively.
The wines selected were the 2010 Don Melchor, 2011 Terrunyo Carmenere, 2009 Terrunyo Syrah, the 2012 Marques de Casa Concha Carmenere, and the 2013 Marques de Casa Concha Chardonnay, all of which have earned high scores in previous editions of this influential wine guide.
The event, which attracted sommeliers, importers, specialized press, and members of the on-trade, was led y Patricio Tapia and China’s well-known wine critic, author, and educator Sophie Liu. Marques de Casa Concha winemaker Marcelo Papa also joined them to present his wines in Shanghai on the 27th.
Patricio Tapia, Chile’s most important wine writer, has vast experience in Chilean and international media, and is responsible for reviewing wines from Chile, Argentina, and Spain for the US magazine Wine & Spirits. His Descorchados wine guide provides a complete panorama of the Chilean wine industry and is published in Spanish, English, Portuguese, and Chinese.
WINES OF ORIGIN / CHINA
DECANTER FINE WINE ENCOUNTER SHANGHAI: WINES OF ORIGIN SHINE WITH AN OUTSTANDING SELECTION FROM ITS PORTFOLIO WINEMAKER MARCELO PAPA PRESENTED THE CONCHA Y TORO MARQUES DE CASA CONCHA LINE AND PARTICIPATED IN THE EVENT’S TWO GRAND TASTINGS.
Concha y Toro’s participation in Decanter magazine’s Shanghai Fine Wine Encounter was outstanding. The event, one of the most important in the world wine industry, was held for the second time in China. The fair took place in the Ritz-Carlton Hotel in Pudong on November 28 in Shanghai, China. Concha y Toro participated with its 2011 Don Melchor, 2009 Carmín de Peumo, 2012 Amelia, 2011 Terrunyo Carmenere, 2013 Marques de Casa Concha Cabernet Sauvignon, and 2013 Marques de Casa Concha Chardonnay. Winemaker Marcelo
Papa, who was visiting a number of Asian cities at the time, was on hand to present the wines and participate in the winery’s name in the event’s two Grand Tastings. The 2015 edition of the Decanter Shanghai Fine Wine Encounter attracted more than 1,200 wine lovers who enjoyed more than 600 wines from the best wineries in the world’s major wine regions, including Château Mouton Rothschild, Château Montrose, Champagne Bollinger, Frescobaldi, and Ornellaia.
TERRUNYO - MARQUES DE CASA CONCHA / CHILE
EIGHTH VERSION OF THE LUXURY WINE FAIR PRESENTED THE BEST SCORES FROM THE 2015 DESCORCHADOS WINE GUIDE THE 2014 TERRUNYO CARMENERE LOT N°1 STOOD OUT WITH 96 POINTS AND THE “BEST CARMENERE” AND THE “CHOSEN WINE OF PEUMO” IN THE 2016 EDITION OF THE GUIDE. The 8th annual Descorchados Luxury Wine Fair took place at the Hyatt Hotel in Santiago on December 10. The fair is one of Chile’s most important wine events and features icon and premium Chilean wines served with a wide range of culinary delicacies.
More than 1,000 people attended the event to taste the wines from 65 wineries, including Concha y Toro, which poured its 2013 Carmín de Peumo, 2012 Don Melchor, 2015 Gravas Blancas Fumé, 2013 Marques de Casa Concha Cabernet Sauvignon Limited Edition, and
the 2014 Terrunyo Carmenere Lot Nº1, which was also named the “Best Carmenere” and the “Chosen Wine of Peumo” in the 2016 Descorchados Guide. Patricio Tapia personally hand picked all of the wines presented in the fair for their excellent results in the.
When asked about the fair, creator Patricio Tapia affirmed that “from the very first edition, the Wine Fair has provided a complete panorama of the best wines that Chile produces—and this year was no exception. We have selected wines that every wine lover just has to try.”
BRANDING MARQUES DE CASA CONCHA / BRAZIL
INNOVATIVE WHATSAPP ACTIVATION OF THE “PERSONAL SOMMELIER” FOR MARQUES DE CASA CONCHA CONSUMERS IN BRAZIL From November 20 through December 20, Brazilian consumers had the opportunity to learn more about the Marques de Casa Concha line through the unprecedented “Personal Sommelier” program, a new campaign that allowed consumers to use a special number use Whatsapp to communicate with a Concha y Toro sommelier who answered their questions about the brand’s different wines and their respective pairings. This unique personalized and instantaneous service gave users the opportunity to ask an expert about the brand’s characteristics, origin, pairing, and points of sale to strengthen recognition. “Personal Sommelier” was active at 40 points of sale in Sao Paulo, Rio de Janeiro, Santa Catarina, and Paraná and more than 170 customers participated, making the inaugural edition a great success.
SUBERCASEAUX / CHILE
SUBERCASEAUX LINE SHINES IN THE CHILEAN PRESS During the months of November and December a strong campaign to promote Subercaseaux Extra Brut and Subercaseaux Grande Cuvée in the national press. With year-end celebrations and the arrival of summer approaching, Concha y Toro’s two Subercaseaux sparkling wines were the center of much attention in the national media, including Qué Pasa magazine and the La Tercera and Publimetro newspapers, as well as in the blogs La Buena Vida, De Copa en Copa, and the Escuela de los Sentidos. Furthermore, winemaker Marcelo Papa’s interview on Radio Futuro received national coverage.
RECOGNITIONS
JANCIS ROBINSON
JANCIS ROBINSON
DON MELCHOR 2011
DON MELCHOR 2012
18 points
17,5+ points
AWOCA 2015
AWOCA 2015
AWOCA 2015
GOLD MEDAL
GOLD MEDAL
GOLD MEDAL
TERRUNYO
TERRUNYO
CARMENERE LOT Nº1 2013
CABERNET SAUVIGNON 2012
GRAVAS DEL MAIPO SYRAH 2014
AWOCA 2015
GOLD MEDAL MARQUES DE CASA CONCHA PINOT NOIR 2014
DRINKS BUSINESS TOP VALUE SYRAH UNDER £15 MARQUES DE CASA CONCHA SYRAH 2012
JAMES SUCKLING
92 points GRAN RESERVA SERIE RIBERAS MALBEC 2013
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