M O N T H LY N E W S
FINE WINE COLLECTION NOVEMBER 2015
NEWS DON MELCHOR / UNITED STATES
DON MELCHOR 2010: THE ONLY CHILEAN PARTICIPANT AMONG THE WORLD’S FINEST WINES IN THE “WINE EXPERIENCE” ORGANIZED BY THE INFLUENTIAL US MAGAZINE WINE SPECTATOR, THE EVENT TOOK PLACE OCTOBER 22–24 IN NEW YORK CITY AND ATTRACTED KEY MEMBERS OF THE INDUSTRY AND MORE THAN 2,000 CONSUMERS.
Important international winemakers and producers, along with consumers from around the world, gathered in New York for three days for the “Wine Experience,” one of the most important and widely recognized wine events of the year, organized by the US magazine Wine Spectator. Don Melchor 2010 was present for the 35th version of this important event in New York City as wine number 9 on the magazine’s Top 10 list of the best wines in the world, published in December 2014. Don Melchor is the only Chilean Cabernet Sauvignon to have appeared on the Top 10 list three times, for its 2001, 2003, and 2010 vintages—a true milestone for the Chilean wine industry.
Viña Concha y Toro Wines of Origin Marketing Manager Isabel Guilisasti presented Don Melchor, the only Chilean wine among this outstanding group. Chile’s oldest and best-known icon Cabernet Sauvignon has earned this place of privilege as the result of more than 25 years of impeccable history, enological excellence, and consistency. “I am absolutely certain that Don Melchor is among the best Cabernet Sauvignons in the world. Its quality and consistency are indisputable and have not only made it a world-class wine, but have established it as a reference in the world’s wine industry,” said Guilisasti.
DON MELCHOR / UNITED KINGDOM
SUCCESSFUL PRESENTATION FOR JANCIS ROBINSON & THE DRINKS BUSINESS WINEMAKER ENRIQUE TIRADO VISITED SEVERAL CITIES IN THE UNITED KINGDOM TO PRESENT THE 2011 VINTAGE OF DON MELCHOR AND ITS SEVEN VINEYARD BLOCKS IN ACTIVITIES THAT INCLUDED A MEETING WITH WINEWRITER JANCIS ROBINSON AND A MASTERCLASS FOR THE DRINKS BUSINESS.
Enrique Tirado visited the United Kingdom September 29 through October 1 as part of the world presentation of the 2011 Don Melchor, which marks the wine’s silver anniversary, the 25th vintage of this tremendous icon wine from Chile. The events included exclusive Winemaker’s Dinners in Belfast and Edinburgh, during which he told the story of Don Melchor and explained the characteristics of the famous Puente Alto terroir. In London he met with British winewriter Jancis Robinson to taste the 1988, 2001, 2005, 2010, 2011, 2012, and 2013 vintages as well as
barrel samples of the 2014 and 2015 vintages. As in the past, she marveled at the wine’s balance and elegant style. On October 1 he led a Masterclass with the support of the specialized British magazine The Drinks Business at the Westbury Mayfair Hotel for their subscribers, customers, sommeliers, and key members of the industry. The event included a tasting of the 2011 vintage and each of the seven blocks that make up the Don Melchor Vineyard. Enrique Tirado explained the process of making the final blend of the different blocks and the different notes and expressions that each lends to the wine.
DON MELCHOR / ASIA
DON MELCHOR AND FRENCH CELEBRITY CHEF JOIN FOR AN UNPRECEDENTED CULINARY CHALLENGE THREE-MICHELIN-STAR CHEF BRUNO MÉNARD CREATED AN INNOVATIVE FIVE-COURSE MENU TO ACCOMPANY FIVE VINTAGES OF DON MELCHOR. THE CULINARY CHALLENGE DEMONSTRATES THAT THANKS TO ITS STYLE AND COMPLEXITY, THE ICON CABERNET SAUVIGNON OF CHILE CAN BE PAIRED WITH A COMPLETE DINNER FROM BEGINNING TO END.
The Don Melchor Culinary Challenge started in Vietnam on October 29 with celebrity chef Bruno Ménard of the three-Michelin-star L’Oiser Restaurant in Tokyo. Chef Ménard assumed the role of Don Melchor Brand Ambassador in 2015. Ménard created an extraordinary and innovative pairing dinner that matched five recipes with five historic vintages of Don Melchor—the 2011, 2010, 2007, 1990, and 1988. The dishes included eggs infused with Laspang Souchong tea with dried meat and piquillo pepper puree, sautéed foie gras with caramelized almonds and ginger, sautéed surf and turf-style lobster, slow-cooked wagyu (kobe) beef with carrot puree perfumed with kaffir limes, and strawberry texture. “It wasn’t easy to pair this incredible wine with the type of foods that I make. You realize immediately that the wine is absolutely brilliant and see that the winemaker also expresses sensations through the wine as well as a specific terroir. What we created was absolutely unique and custom tailored through the perfect pairing with five vintages of Don Melchor,” Ménard said of the challenge.
In Enrique Tirado’s opinion, “This challenge shows Don Melchor’s aging potential and exquisite complexity. Its sophisticated aromatic and flavor profiles make it a versatile wine that is able to “shift” to harmonize perfectly with the interesting diversity of dishes that chef Mènard proposes.” “Don Melchor Culinary Challenge” itinerary: October 29: Vietnam, Ho Chi Minh City Sheraton Hotel October 31: Singapur, Grand Hyatt Hotel in association with Matter of Taste, Wine Advocate November 10: Tokyo, Japan, Tokyo, Yokohama Bay Sheraton Hotel and Towers November 12: Osaka, Japan, The Ritz-Carlton November 20: Seoul, Korea, Lotte World Hotel December 2: Macao, City of Dreams – The Tasting Room December 15: Taipei, Taiwan, Mandarin Oriental
DON MELCHOR / UNITED STATES
DON MELCHOR PARTICIPATES IN JAMES SUCKLING’S EXCLUSIVE “GREAT WINES OF THE ANDES” EVENT “GREAT WINES OF THE ANDES,” THE EVENT ORGANIZED BY THE US WINE CRITIC JAMES SUCKLING, PRESENTED THE FINEST WINES OF BOTH SIDES OF THE ANDES, INCLUDING DON MELCHOR 2011. JamesSuckling.com and Zachys wine shop joined forces to host the Great Wines of the Andes event in New York City on October 5 and presented 43 outstanding wine producers from Chile and Argentina, who poured a selection of their finest wines to the public. Don Melchor participated with its 2011 vintage. Earlier in the year Suckling awarded this same wine 95 points in a report in April and then named it among the “100 Best Wines of the Andes” in September.
MARQUES DE CASA CONCHA / UNITED STATES & CANADA
MARCELO PAPA TRAVELS TO NORTH AMERICA TO PRESENT THE NEW VINTAGES DURING HIS TOUR OF WINEMAKER MARCELO PAPA MET WITH IMPORTANT CUSTOMERS, DISTRIBUTORS, AND SPECIALIZED PRESS, SUCH AS WINE SPECTATOR AND VINOUS, TO TASTE THE NEW VINTAGES OF MARQUES DE CASA CONCHA.
Marcelo Papa’s North American tour, September 28–October 2, took him to Quebec, Toronto, and Montreal in Canada as well as to New York and Florida in the USA as part of the launch program for the Marques de Casa Concha line. His Canadian activities included Winemaker’s Dinners in various restaurants with customers and distributors, as well as bottle signings, press lunches, and tastings of some of his best wines—and during all of the events he presented the most recent vintages of the Cabernet Sauvignon, Syrah, Pinot Noir, Merlot, and Chardonnay.
Vinous web site. He presented the 2013 vintages of Marques de Casa Concha Cabernet Sauvignon Limited Edition and explained the most recent innovations incorporated into the production of the Cabernet Sauvignon, such as earlier harvesting, more moderate use of oak barrels, and experimenting with Piedmont foudres for aging. “The North American tour was a total success. We were very well received by our customers, consumers, and critics, alike. It’s very exciting to see how much wine lovers are interested in Marques de Casa Concha,” he confirmed.
In New York he had the opportunity to meet with Kim Marcus, critic for the influential Wine Spectator magazine, and Josh Raynolds, of the
TERRUNYO & MARQUES DE CASA CONCHA / CHILE
TERRUNYO AND MARQUES DE CASA CONCHA JOINED CHINESE JOURNALISTS ON A CRUISE THROUGH THE CHILEAN PATAGONIA A DELEGATION OF 20 INFLUENTIAL CHINESE JOURNALISTS AND OPINION LEADERS CRUISED THROUGH THE CHILEAN PATAGONIA WITH RENOWNED CHILEAN WINEMAKERS AND THE COUNTRY’S FINEST WINES. For the second consecutive year, Wines of Chile, Imagen de Chile, and ProChile organized their Magical Mystery Tour aboard a cruise ship that sailed through the Chilean Patagonia with 20 renowned Chinese journalists and opinion leaders accompanied by Chilean winemakers and thematic wine tastings. The trip began in Punta Arenas on October 9 and continued through the Strait of Magellan and the channels in Tierra del Fuego. Viña Concha y Toro participated with its Terrunyo Carmenere Lot Nº1 2014, Terrunyo Cabernet Sauvignon 2013, and Marques de Casa Concha Cabernet Sauvignon 2014. Furthermore, the Terrunyo Sauvignon
Blanc 2014, Gravas Rojas 2013 y Gravas del Maipo 2014 were also tasted during dinner. Additionally, on October 13–19, some of the members of the Chinese delegation visited the Viña Concha y Toro winery in Pirque, where they were received by winemaker Enrique Tirado, who presented the 2011 vintage and showed them the Don Melchor vineyard blocks. Marcelo Papa also showed them the new vintages
and innovations of the Marques de Casa Concha line. Those who visited the winery were wine writers and critics Demei Li, winemaker consultant and columnists for magazines such as Decanter China, Food Report, and Food & Wine; Fiona Sun, senior editor of La Revue du Vin de France in China; Eddie Cheung, President of the Chamber of Commerce of Wine Merchants in Hong Kong; Huang Shan, author of Born to be Wine; y Martin Hao, founder of HappyVino Wine Education and ambassador of the Decanter Shanghai Fine Wine Encounter.
DON MELCHOR / BRAZIL
TASTING OF FOUR OF THE WORLD’S BEST ICON WINES IN BRAZIL DON MELCHOR WAS CHILE’S ONLY REPRESENTATIVE THE ADEGA ABS INTERNATIONAL TASTING EVENT OF FOUR GREAT ICON WINES FROM FRANCE, UNITED STATES, PORTUGAL, AND CHILE. THE EVENT ORGANIZED BY ADEGA MAGAZINE TOOK PLACE IN OCTOBER IN SAO PAULO. Adega, Brazil’s most important wine magazine, hosted its Adega ABS International Tasting during the last weekend of October. This unique event consisted of exclusive vertical tastings of some of the world’s greatest icon wines, each with five consecutive vintages presented by their respective winemakers.
Don Melchor was the only representative of Chile, and winemaker Enrique Tirado led 50 participants through a vertical tasting of the 1989, 1993, 2006, 2010, and 2011 vintages on October 31. The other wines included in the event were Château Valandraud Saint-Émilion (France), Stag’s Leap Wine Cellars (United States), and Quinta do Crasto Touriga Nacional (Portugal).
DON MELCHOR / UNITED STATES
ENRIQUE TIRADO SPEAKS WITH UNITED STATES EXPERTS VIA THE #SOMMCHAT ONLINE FORUM THE WINEMAKER RESPONDED TO A SERIES OF QUESTIONS ABOUT THE PUENTE ALTO TERROIR, THE HISTORY OF DON MELCHOR, THE CHARACTERISTICS OF THE 2011 VINTAGE, AND MORE THROUGH THE ONLINE FORUM #SOMMCHAT As part of the United States launch of the 2011 vintage of Don Melchor and to mark the inclusion of the 2010 vintage in the Wine Spectator’s prestigious Top 10 list, Don Melchor winemaker Enrique Tirado participated in the online forum #SommChat for the first time on October 21. The chat was organized by the US food and wine web site Keeper Collection. During the conversation Enrique responded to questions about the Puente Alto terroir, the seven blocks that make up the vineyard, the differences between the various vintages, the differentiating characteristics of Chilean Cabernet Sauvignon, and more. #SommChat is a weekly Twitter event in which a group of winemakers, sommeliers, industry authorities, wine writers, and consumers discuss a wide range of wine-related topics. Each of the 75–150 participants has a solid base of followers of their own, and therefore the messages reach an average of two million people.
DON MELCHOR / UNITED STATES
LIVE WEBINAR REVEALS THE SECRETS OF THE 2011 VINTAGE ENRIQUE TIRADO RECENTLY LED WEBINARS (ONLINE SEMINARS) FROM MIAMI AND ATLANTA TO PRESENT THE 2011 VINTAGE OF DON MELCHOR AND EXPLAIN THE CHARACTERISTICS OF THE PUENTE ALTO TERROIR FOR DISTRIBUTORS. US distributors and Key Accounts were recently treated to two live-streamed webinars about Don Melchor on October 19 in Miami and on the 21 in Atlanta. The online tastings were led by winemaker Enrique Tirado in Chile via live streaming and winemaker Isabel Mitarakis in the United States. The objective of the webinars was to present the 2011 vintage of Don Melchor, the 25th version of this icon Cabernet Sauvignon, and for Enrique to talk about the primary characteristics of the Puente Alto terroir ante the distributors. ,
MARQUES DE CASA CONCHA / DENMARK
WINEMAKER JUAN SABJA VISITS DENMARK FOR A PROMOTIONAL TOUR THE WINEMAKER PRESENTED THE LATEST FROM MARQUES DE CASA CONCHA TO THE COUNTRY’S MOST IMPORTANT DISTRIBUTORS AND SPECIALIZED PRESS On October 21–22 winemaker Juan Sabja, who works with Marcelo Papa, visited Copenhagen and Randers, Denmark to lead promotional activities for the Marques de Casa Concha line. His primary activities included exclusive Winemaker’s Dinners, during which he met with customers, distributors, and sommeliers. The Chardonnay and Cabernet Sauvignon were served during the dinners, and the guests were also able to taste the Merlot, Carmenere, and Syrah. “There was considerable interest in the wines and in knowing more about the brand and Chile. I realized that consumers in Denmark prefer wines in the medium-high range, and their tastes are quite well defined. It was a great experience,” Sabja commented upon his return.
BRANDING TERRUNYO / CHILE
THE BEST CARMENERE OF CHILE LAUNCHES CAMPAIGN TO ANNOUNCE THE RECOGNITIONS OBTAINED BY THE 2013 TERRUNYO CARMENERE LOT Nº1, NAMED THE BEST CARMENERE FROM CHILE BY THE US WINE & SPIRITS MAGAZINE AND THE 2015 DESCORCHADOS WINE GUIDE, THE ULTRA PREMIUM WINE LAUNCHED A STRONG DIFFUSION CAMPAIGN IN COMMUNICATIONS MEDIA AND WINE SHOPS IN CHILE. As a means of sharing the news in Chile that the 2013 Terrunyo Carmenere Lot Nº1 has received excellent reviews and accolades in international wine publications, such as Best Carmenere from Chile, we launched a strong campaign at points of sale and in communications media. The wine is also being spotlighted in the Wine Shop in Pirque, in wine shop windows, and ads in major magazines in Chile. The special October edition of Wine & Spirits magazine is dedicated to its 100 Best Wines of 2015, and Ignacio Recabarren’s 2013 Terrunyo Carmenere Lot Nº1 obtained 94 points and was recognized as the Best Carmenere from Chile. The wine also earned 95 points in the 2015 Descorchados wine guide by Chilean winewriter Patricio Tapia, making it the Best Carmenere of Chile and the Valley Choice for Peumo. Winemaker Ignacio Recabarren produces just 200 9L cases of this wine from the celebrated Block 27 in the Peumo Vineyard in the Cachapoal Valley.
DON MELCHOR, TERRUNYO & MARQUES DE CASA CONCHA / UNITED STATES
ORIGINAL TASTING EVENT AND BOTTLE ENGRAVING THE UNPRECEDENTED ACTIVITY INCLUDES ENGRAVING BOTTLES IN SITU WITH PERSONALIZED MESSAGES AND TASTINGS OF DON MELCHOR, TERRUNYO, AND MARQUES DE CASA CONCHA. On October 26, Viña Concha y Toro and its US distributor Excelsior hosted an unprecedented tasting event and bottle engraving for Don Melchor, Terrunyo, and Marques de Casa Concha wines. The activity for the region’s most important Key Accounts will continue throughout the month of December in several US cities including Miami, Jacksonville, Fort Lauderdale, and Atlanta. In addition to tasting the wines, the guests will have the opportunity to buy bottles engraved with personalized messages.
RECOGNITIONS
WINE & SPIRITS
WINE & SPIRITS
WINE & SPIRITS
94 points
94 points
90 points
TERRUNYO
MARQUES DE CASA CONCHA
GRAN RESERVA SERIE RIBERAS
CARMENERE LOT Nº1 2013
CARMENERE 2013
CHARDONNAY 2013
“100 BEST WINES” MEJOR CARMENERE DE CHILE
“100 BEST BUYS”
“100 BEST BUYS”
DESCORCHADOS 2016
DESCORCHADOS 2016
DESCORCHADOS 2016
95 points
96 points
94 points
CARMร N DE PEUMO
TERRUNYO
MARQUES DE CASA CONCHA
CARMENERE 2013
CARMENERE LOT Nยบ1 2014
CABERNET SAUVIGNON LIMITED EDITION 2013
DESCORCHADOS 2016
SIX NATIONS WINE CHALLENGE
SIX NATIONS WINE CHALLENGE
90 points
BEST WHITE BEST RIESLING
BEST CARMENERE OF THE NEW WORLD
GRAN RESERVA SERIE RIBERAS
TERRUNYO
TERRUNYO
RIESLING 2011
CARMENERE LOT Nยบ1 2013
CABERNET SAUVIGNON 2014
SIX NATIONS WINE CHALLENGE
GOLD MEDAL TERRUNYO SYRAH 2013
MEDIA CLIPPING
OPINION
BY
Eduardo Moraga
More Work than Glamour While it may be true that an excellent wine arouses emotions akin to reading a story or listening to a good musical composition, it is not that the bottles are the result of a fit of genius. In a time of rankings and a thirst for media figures, it is easy to fall prey to the temptation to want to turn winemakers into artists, especially when the bottles are expensive and the category is icon. The reality is less glamorous, although fortunately, more interesting. A remarkable wine requires a lot of work and years of observing the vines. It is necessary to understand just the right time to harvest and which sectors of the vineyard give the best grapes. And because the weather is different each year, the challenge is a new one. And this is why the three decades of work behind Don Melchor
MAGAZINE
NEWSPAPER
NEWSPAPER - WEB
are so valuable. Enrique Tirado, its WIKÉN
LAS LTIMAS NOTICIAS
MIAMI HERALD
working the Puente Alto Vineyard that CHILE
CHILE
USA
winemaker, has spent two decades OCTOBER 26th, 2015
gives rise to this wine. His 2010 Don Melchor shows this knowledge associated with a vintage that is cooler than usual. Although it presents the menthol notes typical of the Alto Maipo, here there is a profile closer to pencil lead and ash. Ideal with intensely flavored red meats and cheeses.
OCTOBER 29th,2015
This text is from an opinion column published on October 16, 2015 in Wikén magazine, a Friday supplement of the Chilean newspaper El Mercurio.
MAGAZINE - WEB
WEB
THE DRINKS BUSINESS
JANCIS ROBINSON
UNITED KINGDOM
UNITED KINGDOM
OCTOBER 29th, 2015
NOVEMBER 9th, 2015
M O N T H LY N E W S
FINE WINE COLLECTION
OCTOBER 29th, 2015