Arabian Travel Market 2024 - Official Show Daily - Day 3

3

Embracing a greener tomorrow

On the second day of Arabian Travel Market 2024, the focus was on destinations evolving into hubs of authentic experiences and cultural immersion, catering to the preferences of new generations of travellers

Immerse yourself in island bliss as you soak up the sun and sand at our private 400-metre beach with our Exclusive UAE Residents Staycation Special. Revel in Thai hospitality with world-class service.

Package includes:

• Save up to 25% on accommodation in any room or villa.

• Delicious a la carte breakfast for two persons at Crescendo or Revo Cafè.

• 25% savings at all our award-wining restaurants (In-Room Dining not included).

• 25% savings on selected activities.

• 25% savings at Anantara Spa.

Terms and Conditions Apply.

To redeem the above offer use the promo code “LOCALS”

To book your experience call +971 (04) 567 8999 or email resdubaipalm@anantara.com.

Experts share successful strategies to fuel economic growth

At the ‘Nurturing Travel and Tourism Entrepreneurship to Drive Economic Growth’ summit held on the Global Stage at ATM yesterday, industry experts got together to discuss opportunities for travel and tourism entrepreneurship in the Middle East and beyond.

The panellists included Danny Cohanpour, CEO of Trove Tourism Development Advisors, Charaf El Mansouri, Co-Founder and CEO of Dharma, Mona Faraj, Co-Founder and CEO at ExploreTech, Amna Al Redha, Manager at AviationXLab (part of the Emirates Group Future Technology and Innovations team), and Margaux Constantin, Partner at McKinsey & Company.

To set the stage for the discussion, Constantin highlighted the financial landscape for travel start-ups. Despite the sector’s significant contribution to the global economy, funding for travel and tourism start-ups has historically been relatively low.

However, she noted that there has been a positive trend, with an increasing share of start-up funding flowing into the industry. This growth is particularly notable in emerging market trends, such as alternative accommodations and sustainability-focused ventures.

She highlighted: “The biggest investors in travel and tourism start-ups globally are Venture Capitalists (VCs). McKinsey & Company’s data shows that, since 2015, VCs have put roughly US$70 billion worth of funding in travel and tourism start-ups, compared to the big travel corporations, who have invested approximately US$7 billion.”

When asked about the challenges travel and

tourism entrepreneurs face, Cohanpour said the two major bottlenecks were high-risk perceptions among investors and longer investment return cycles. Despite these hurdles, successful start-ups have leveraged government support, strategic partnerships and data analytics to build sustainable business models.

On the other hand, Faraj highlighted the importance of being a first mover in the industry. While pioneering innovative solutions comes with uncertainties, it also presents opportunities to address unmet needs and create value propositions that resonate with travellers and investors alike.

Talking about aviation start-ups, Al Redha stressed the importance of co-creation and collaboration in driving innovation. Through initiatives like AviationXLab, industry players come together to co-create solutions that enhance passenger experiences, especially in challenging times.

According to Cohanpour, today’s traveller segments need to be hyper-focused rather than generic solutions. Understanding the unique needs and preferences of

target audiences can lead to more impactful innovations.

Furthermore, leveraging data analytics and technology to get actionable insights can drive informed decisionmaking and enhance business efficiency. Also, forging strategic partnerships with industry players, suppliers and even competitors can unlock new opportunities, synergies and innovative solutions that benefit the entire ecosystem.

Lastly, entrepreneurs need to articulate the value proposition of their venture clearly. Whether it’s improving traveller experiences, addressing pain points or offering unique services, a compelling value proposition attracts investors and customers alike.

Commenting on the industry’s future, El Mansouri emphasised the evolution of travel tech beyond traditional booking platforms. He envisioned a future where travel entrepreneurs focus not just on destinations but on the ‘why’ behind travel, catering to personalised and experiential journeys. This shift requires combining technology, creativity and a deep understanding of traveller preferences.

04 | E xhibitor news

The industry’s latest happenings from this year’s exhibitors

16 | Exhibitor profiles

22 | Seminar schedule

26 | A mazing experiences Diving into the experience era of travel 28 | Sky high Airlines in the region are soaring towards greener practices

Gateway House 28 The Quadrant, Richmond, Surrey TW9 1DN,

His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Sports Council (sixth from the left), attended Arabian Travel Market yesterday

Summit: Nurturing Travel and Tourism Entrepreneurship to Drive Economic Growth

Dusit Hotels and Resorts showcases portfolio additions and innovations

Dusit Hotels and Resorts, one of Thailand’s leading hospitality companies under Dusit International, is highlighting its latest updates at ATM. The showcase includes the brand’s new destinations, its commitment to sustainability and its unique Thai-inspired hospitality across its properties in the region and beyond.

Led by Chief Operating Officer Gilles Cretallaz, the team will present an overview of Dusit Hotels and Resorts’ global portfolio, including 56 hotels and resorts and 243 luxury villas under Elite Havens across 18 countries. There will be a special focus on the return of the brand’s flagship Dusit Thani Bangkok. Bookings are now open for this reimagined property that is set to reopen in September in the same prime location as the original icon, which graced the Bangkok skyline from 1970 to 2019.

The hospitality group is also presenting its first upcoming property in Saudi Arabia – Dusit Princess Al Majma’ah, Riyadh. Slated to open in the fourth quarter of the year, the 150-key

property is poised to become a key player in Riyadh’s hospitality scene.

Alongside updates on established properties, such as Dusit Thani Dubai, Dusit Doha Hotel, Dusit Thani LakeView Cairo, dusitD2 Naseem Resort Jabal Akhdar, Oman, Dusit Thani Maldives, and Dusit Suites Athens, ATM attendees will get insights into the brand’s international growth, including new hotels in Europe, Japan and Nepal, as well as upcoming properties across China, India, Japan, Malaysia, Thailand and Saudi Arabia. Other highlights include dusitD2 Feydhoo, Maldives, an all-inclusive, family-friendly resort, also set to open in the fourth quarter this year.

Furthermore, Dusit will highlight its ‘Tree of Life’ initiative, a comprehensive programme aligned with the Sustainable Development Goals adopted by the United Nations to ensure each property operates responsibly and with minimal environmental impact.

VISIT STAND HC1350

Amsa Hospitality extends partnership with Radisson Hotel Group

Amsa Hospitality and Radisson Hotel Group announced the signing of Radisson Hotel Madinah at ATM yesterday. Set to be operational by the end of 2024, the hotel marks Amsa Hospitality’s first and Radisson Hotel Group’s second property in the Holy City of Madinah.

Radisson Hotel Madinah will offer 165 rooms, including 53 business suites, tailored to meet the needs of travellers seeking both comfort and style. Strategically positioned outside the Haram area, Radisson Hotel Madinah

will enjoy close proximity to significant landmarks, including the Prophet’s Mosque and the Quba Mosque.

Moreover, it will be conveniently located 16 kilometres away from Prince Mohammed Bin Abdulaziz International Airport and 10 kilometres from Madinah train station, which links to Jeddah and Makkah.

Amsa Hospitality, a pioneering Saudi hospitality start-up, is committed to the success of Saudi Vision 2030. The company aims to integrate the rich ancestral Arabian

traditions of generosity and hospitality into the contemporary world.

Radisson Hotel Group’s current portfolio in Saudi Arabia consists of 44 hotels in operation and under development. The group aims to reach 100 hotels in operation and under development by 2030.

The Holy City of Madinah annually attracts millions of visitors and is a pivotal location for both companies’ strategic growth in the region.

The city’s unique blend of spiritual significance, historical depth and

cultural richness makes it a must-visit destination for pilgrims and tourists.

Mohammad Alathel, Chief Executive Officer of Amsa Hospitality, said: “We are delighted about our new venture with long-time partner Radisson Hotel Group to establish a new hotel in the Holy City of Madinah. This project perfectly aligns with Saudi Arabia’s Vision 2030 and marks a significant step in our commitment to enrich the hospitality landscape in the kingdom. By collaborating with Radisson, we are ensuring that our dedication to international standards of hospitality is met while we continue to honour the centuries-old traditions of Arabian hospitality that align with our vision.”

Elie Milky, Vice President of Development - Middle East, Greece, Cyprus and Pakistan at Radisson Hotel Group, said: “We are thrilled to introduce Radisson Hotel Madinah to our portfolio, marking a significant milestone in our expansion within Saudi Arabia as we penetrate a new key market. By introducing our brand to this esteemed destination, we will continue to cater to the diverse needs of modern travellers in a historic city that blends religious tourism with a rich cultural heritage. We thank Amsa Hospitality for their trust and for this growing strategic partnership across Saudi Arabia and beyond.”

VISIT STANDS HC2550 (AMSA HOSPITALITY), HC2230 (RADISSON HOTEL GROUP)

Oman unveils preparations for Khareef Dhofar 2024

The Dhofar Governorate is gearing up for the launch of Khareef Dhofar 2024, as announced by the Dhofar Municipality during a press conference at ATM. In cooperation with Oman’s Ministry of Heritage and Tourism, the governorate is set to accommodate a larger influx of tourists during the upcoming 90-day festival.

Dhofar, the largest of the 11 governorates in the southern region of Oman, is a leading tourist destination for residents and visitors in the country. During the Khareef Dhofar season, this

hub offers a mix of nature, relaxation, shopping, entertainment, culture and sports activities. Last year, the season recorded an increase in visitors, with 962,000 visitors compared to 813,000 in 2022. This year’s count is expected to exceed one million.

Dr. Ahmed bin Mohsen Al-Ghassani, Chairman of Dhofar Municipality, stated that this year’s activities would start early in conjunction with the astronomical onset of the Khareef season on June 21 and will continue until the end of the season on September 20.

“This will provide a threemonth duration, doubling the period previously allocated for Khareef season activities,” he said. “It is expected to attract more tourists over a longer period, increasing the governorate’s capacity to accommodate larger numbers and ensuring smoother traffic flow. Activities will be spread across existing and new locations, offering novel thrilling experiences.”

Dr. Al-Ghassani said that numerous international and regional events will take place at Atin Square, including concerts at Al-Murooj Theatre. He also highlighted a revamped amusement area with sports challenges, light shows and enhanced visitor services.

Further, he announced the inaugural ‘Return of the Past’ event in Saada, featuring a traditional showcase emulating the environments of Dhofar and other Omani governorates, incorporating arts, heritage markets, artisan goods and live performances showcasing the local culture.

Moreover, Awqad Park has been allocated for children, with international villages dedicated to amusement areas, entertainment activities, light

models and dining venues, while The Salalah Public Park will offer sports activities targeting various age groups.

Dr. Al-Ghassani also mentioned that the Dhofar International Theatre Festival will be organised for the first time to promote cultural and literary fields in cooperation with the relevant Omani authorities and will feature international theatre groups. Furthermore, the season will host art events and concerts by renowned Omani and Arab artists. Various activities will also be organised in Salalah and other states in the governorate, focusing on cultural, commercial, entertainment and sports activities, including specialised exhibitions, karting races and more.

Dhofar Municipality, in collaboration with the Ministry of Heritage and Tourism and the Oman Tourism Development Company (Omran), has also developed several tourist sites, such as the Darbat Valley viewpoint, the Mughsail area waterfront, Ain Jarzeez and the Hamreer viewpoint, as part of efforts to build and improve tourist and natural sites in the Dhofar Governorate.

VISIT STANDS ME0420, ME0328

Cultural riches shine in Wiesbaden

The capital of the German state of Hesse, Wiesbaden is captivating the attention of travellers with its vibrant cultural offerings. As the gateway to the Rheingau (a 65-kilometre UNESCO World Heritage Site spanning the Middle Rhine Valley and dotted with castles, historic towns and vineyards), this charming city promises an immersive experience that blends nature with an urban touch.

One of the most anticipated additions to the city’s cultural landscape is the opening of Museum Ernst. A venue devoted to abstract art, it is set to open its doors this summer and further elevate Wiesbaden’s status as a leading destination for culture. On display is the private collection of German entrepreneur Reinhard Ernst, with 60 curated works, including pieces by internationally acclaimed artists such as Friedel Dzubas and Helen Frankenthaler.

Beyond its art scene, Wiesbaden is known for its wellness offerings, which include 26 hot thermal springs. Around 80 per cent of its landscape is made up of forests, parks and gardens, giving visitors the chance to revel in nature. Strolling through the Old Town,

visitors are greeted by architectural marvels like the Old Town Hall.

Along Wilhelmstrasse, a thriving retail scene delights visitors, thanks to designer boutiques and cultural gems.

The Warmer Damm landscape park and the Söhnlein Villa, fondly dubbed the ‘White House’ for its resemblance to the Washington landmark, add to Wiesbaden’s allure as a destination brimming with history and sophistication.

VISIT STAND EU6340

Nature is the star attraction at Sand Sherpa

Sand Sherpa aims to put adventurers in touch with nature and to feel part of it. “As humans, this is our natural environment and by integrating with it, we feel more relaxed and connected with each other –our family, friends and other adventurers,” says its founder, Rob Nicholas.

The eco-adventure company uses its own conceived camping equipment and built the camp themselves. “Very few accessories have been bought off the shelf. From our trailers to our tables and grills, they have been put together by ourselves as a team. Even our vehicles have been rebuilt for our own purposes,” explained Nicholas.

Although Sand Sherpa aims to provide a comfortable stay, the company is keen to point out that they do not offer glamping, which is a popular trend across the world. “This is actually the opposite of camping, where modern luxury comforts and a separation from nature are hallmarks of its approach,” said Nicholas.

The company is proud to operate in the Dubai Desert Conservation Reserve (DDCR), which Nicholas hails as one of Dubai’s greatest achievements, yet also one that people know very little about. “This area is testament to the importance that the emirate places on nature and the natural desert environment that spawned our city and its people.

“Despite its small size, Dubai dedicated five per cent of its total landmass to nature. This is an initiative

that has contributed to bringing the Arabian oryx out of extinction in the wild – the only species recorded to have achieved this – and it’s a land with very limited access to automobiles and the general public.”

The desert in the DDCR is unique and features an abundance of vegetation and antelope species, with limited human interference. This has created an amazing habitat of tree groves, dunes and gravel plains that Sand Sherpa tours with their adventurers. “This is the real modern luxury – a true escape to nature that is untouched and unspoiled, yet accessible to us just 45 minutes out of the city,” added Nicholas.

The journey to and from camp is as much a part of the experience as the stay. Sand Sherpa’s wildlife safari drive is complete with all the sights and sounds of their commentary as the company aims to educate participants on all they see around them and provide an insight into the timeless beauty of this very special environment.

“By appreciating nature, we value it, protect it and have a desire to preserve it. That is our most important deliverable at every camp – to make sure every adventurer leaves us with a greater understanding and appreciation of Dubai’s natural environment,” said Nicholas.

Neroberg

Wiesbaden

From left: Dareon Gallet, Peter Bergh and Rob Nicholas

Emaar Hospitality Group shares success stories and future plans

Renowned for its diverse portfolio of upscale hotel brands across the region, Emaar Hospitality Group is dedicated to delivering exceptional guest experiences through continuous innovation. Having undergone an impressive expansion journey over the past few years, the company is showcasing its success stories and future plans for strategic

growth at this year’s ATM. The group was recently behind the expansion of Vida Hotels and Resorts, an upper-midscale hotel brand for the new generation of business and leisure travellers. Plans are in place to open Vida Dubai Mall later this year, in addition to Vida Marassi Marina in Egypt and a new hotel in Sharjah.

Emaar Hospitality Group is also an industry leader in luxury hospitality, with its portfolio of Address Hotels + Resorts properties spread across the GCC region. Among its most notable properties is Address Beach Resort, a beachfront retreat in the heart of Dubai and a popular choice among residents and visitors alike.

Building on the popularity of the Address brand, Emaar Hospitality Group has announced the official opening of Palace Dubai Creek Harbour, a new five-star hotel situated on the creek’s shoreline. Furthermore, the team is also working on a new property in Ras Al Khaimah, set to be built on Al Marjan Island.

Emaar Hospitality Group strives to foster a positive environmental impact across its extensive portfolio. Initiatives such as food waste management using technology and AI helped the group ensure ‘zero waste to landfill’ during Ramadan 2024. The group is also striving to be plastic-free by replacing plastic bottles with glass bottles, switching to bamboo keycards and using in-room amenities mostly made of biodegradable items. Additionally, the company has also collaborated with various organisations to expand its charitable efforts, donate excess food and support animal welfare.

VISIT STAND HC1310

Dnata Travel Group celebrates 65 years of serving UAE travellers

Leading global travel services provider, Dnata Travel Group, returns to ATM this year with an enhanced stand, as it celebrates 65 years of serving UAE travellers. The Dubai-based group represents the travel division of Dnata, part of the Emirates Group, which now provides its varied range of services to global travellers. Launched as an air

ticket service provider in 1959, Dnata’s history is rooted in Dubai, with the Dnata Travel Group now consisting of more than 15 leading international travel brands, with coverage across the world.

The group’s presence at ATM 2024 includes destination management company, tour and safari operator Arabian Adventures, airport hospitality

brand Marhaba, leisure accommodation wholesale specialist Yalago, digital B2B attractions marketplace Priohub, travel consolidator Gold Medal and baggage technology and logistics company DUBZ. Representatives from across the wider Dnata Group will also be on hand during the show.

John Bevan, CEO of Dnata Travel Group, commented: “As we welcome the global travel industry to our stand at ATM this year, we are in turn marking 65 years of operation in the local market. The Dnata Travel Group has been part of the evolution and innovation synonymous with the growth of travel to Dubai, and from this market to the rest of the world. We are proud to be a part of it.

“This year we are returning to ATM to showcase our UAE-based brands’ latest products and services to the world, as we continue to see major growth.”

At the show, Dnata Travel Group announced an enhanced strategic partnership with Minor Hotels – one of

Egypt exhibits prominent tourism projects

Egypt is showcasing its commitment to enhancing the tourist experience and attracting new visitors from the UAE, GCC and globally. At this year’s ATM, the country is highlighting its tourism potential, forthcoming projects and future initiatives.

Dr. Ghada Shalaby, Egypt’s Vice Minister of Tourism and Antiquities for Tourism Affairs, said: “Egypt is gearing up to attract a wide range of travellers based on its commitment to diversifying its tourism offerings. The Ministry has worked to unveil a group of new products

that meet the evolving preferences of travellers, from health tourism to meetings, incentives, conferences and exhibitions tourism, all the way to the innovative Umrah Plus product and the attractive Cairo City Break programme.”

Dr. Ghada noted that cooperation lies at the heart of Egypt’s tourism strategy. By strengthening partnerships between tourism entities in Egypt, the Far East and GCC countries among other Arab countries, the Ministry aims to combine efforts in promoting Egyptian destinations.

“Egypt’s commitment to infrastructure development remains steadfast. From enhancing transportation networks to improving airport facilities and expanding railway systems, significant investments are being made to improve accessibility and connectivity across the country. These initiatives play an essential role in facilitating smooth travel experiences for visitors to Egypt,” Dr. Ghada said.

Amr El-Kady, CEO, Egyptian Tourism Authority, mentioned that Egypt is witnessing a qualitative

the world’s fastest growing hospitality groups – to elevate the booking and in-destination experience for global travellers. The long-term agreement is aimed at advancing the travel experience through flexibility, exclusive packages and savings for leisure and corporate customers, whilst driving the mutual global growth plans for both companies.

Bevan commented: “Our enhanced partnership with Minor Hotels marks an exciting chapter for our global travel brand network, in collaboration with one of the world’s fastest growing hospitality companies.

“Working together on a long-term strategy to foster business co-operation and diversified business development is enabling us to bring more exclusive benefits to our partners and customers with tailor-made strategies per channel and market, as our brands continue to grow across the world,” he concluded.

VISIT STAND ME1250

shift in its approach to tourism. By embracing the dynamism of the private sector, the country is embarking on a journey of liberation and promoting an enabling environment for investment and innovation in the travel sector.

El-Kady pointed out that the Egyptian Tourism Authority is taking advanced steps to enhance customer experience at archaeological sites. A prime example of this is the opening of the new visitor centre, planned as part of the upcoming transformation of the Giza Pyramids, in a few weeks.

Egypt’s tourism sector continues to chart a path of growth and resilience. After a record-breaking year in 2023, with 15 million visitors flocking to its shores, further expansion is expected in 2024.

The newly launched Cairo City Break programme will reshape the capital’s appeal by promoting Cairo as a long weekend destination.

Egypt is also presenting the emerging destination of Ras El Hekma, a relaxing haven located along the picturesque Egyptian coastline with ancient monuments and cultural attractions. Eco-friendly hop-on hop-off buses will be launched, enhancing the accessibility and sustainability of the tourism experience. Additionally, a new road will be opened later this year to reduce the journey time from Luxor to Hurghada from five and a half hours to four hours.

Arabian Travel Market, Dubai

Immerse yourself in the cultural richness of Mandalika for a truly enriching experience. Mandalika offers travelers into the traditional way of life of the local communities. Explore the island's vibrant cultural tapestry through remarkable culture, traditions, and friendly villagers, who warmly welcome guests with their hospitality. Each of those custom creates adventure where we get reminded that our planet's beauty is not merely to be admired but to be preserved.

Merese Hill, Mandalika

Tourism Malaysia strengthens ties with West Asia at ATM

Tourism Malaysia is marking another year of participation in ATM , demonstrating its commitment to the Middle East market. The country is showcasing its latest attractions and destinations at the show, with an aim to attract more tourists from West Asia.

Led by Chairman of Tourism Malaysia, Datuk (Dr.) Yasmin Mahmood, and accompanied by Dato’ Shaharuddin

bin Abu Sohot, Deputy Secretary General (Management), Ministry of Tourism, Arts and Culture, the Malaysian delegation comprises 75 organisations, including hotels and resorts, travel agents, tourism product owners and representatives from state tourism boards.

The Malaysia pavilion will engage with Middle Eastern buyers, generating interest while highlighting tourism

products and services tailored to their specific needs and preferences, thus underscoring the importance placed on West Asia as a key source of tourists, especially during the summer period.

Datuk (Dr.) Yasmin Mahmood said: “With the upcoming launch and celebration of Visit Malaysia Year 2026, we strive to attract more West Asia tourists. We recognise the immense potential of this market, not only in terms of outbound tourism but also trade and investment. We are confident that Malaysia’s position as a top destination for Muslim travellers, coupled with our intensified promotional efforts, will enable us to achieve our target.”

In 2024, Malaysia aims to welcome 27.3 million international tourist arrivals and generate RM102.7 billion in tourism receipts.

The remarkable rise in visitors from the Gulf region in recent years fuels Tourism Malaysia’s enthusiasm to further cultivate this market.

VISIT STAND AS7310

The Travelbook Group seeks to revolutionise hospitality

At this year’s ATM, The Travelbook Group is showcasing its diverse range of services tailored to revolutionise the hospitality landscape. As a premier provider of hospitality technology solutions, the company offers a comprehensive suite of services designed to streamline operations, enhance guest experiences and drive revenue growth for hotels, resorts and villas worldwide.

“At The Travelbook Group, we understand the importance of staying ahead in a rapidly evolving industry,” said Lefteris Sergidis, CEO at The Travelbook Group. “Our solutions are designed to intuitively meet the needs of our partners, leveraging technology to unlock their full potential and extend their reach internationally.”

The Travelbook Group’s Central Reservation System offers a seamless portal solution to manage hotel policies, distribute rates and availability and connect with global distribution channels. Its GDS/IDS connectivity integrates with major platforms, ensuring widespread visibility and accessibility for properties worldwide, while the Channel Manager fosters alliances with more than 250 online travel agencies and wholesalers.

“At The Travelbook Group, we are not just service providers; we are architects of success, building bridges between hotels and their guests through intuitive web solutions, persuasive booking engines and personalised mobile applications that elevate the guest experience to new heights,” said Sergidis.

“Our commitment to excellence extends beyond technology to encompass revenue optimisation, reputation management and guest engagement. With our Revenue Insights and Rate Shopping Tools, hotels gain valuable insights into market trends, enabling them to set competitive rates and drive profitability,” he added.

Sardinia to boost Middle East visitation

Sardinia is participating in ATM 2024 with an aim to boost visitation from the Middle East. To cater to this expanding market, the Italian island is highlighting its offerings at the show.

A new Dubai-Olbia route, operated by Flydubai, has been announced and it is anticipated to play a strategic role in the island’s upcoming tourist season. The flight will operate every Tuesday and Saturday from June 15 to August 31, 2024.

Regional Tourism Councillor Franco Cuccureddu said: “I am convinced that the target we can reach on this occasion, with the activation of the new route, which was already tested and activated last summer, will be particularly important for the tourism of our island. The goal is to work effectively on our tourist products, which can meet the needs of the public in the emirates in terms of quality and variety. We thank Flydubai for scheduling this direct intercontinental route and we hope that in the future, we can further expand the offer of direct flights with non-European Union countries, in terms of frequency, destinations and involvement of Sardinian airports.”

Sardinia’s cultural offerings include the ancient Nuragic civilisation, which is unparalleled in the Mediterranean, and the Domus de Janas, a site officially nominated for inclusion in UNESCO’s World Heritage List.

The Travelbook Group also offers meta searches management and reputation management tools to navigate the digital landscape with confidence and authenticity.

The group is joined by its strategic partners, including GuestFlip Reputation Management, Lighthouse, LYBRA RMS Assistant and Vertical Booking by Zucchetti, at its stand during ATM. “These collaborations underscore The Travelbook Group’s commitment to driving innovation and collaboration, working together with esteemed partners to advance the industry as a whole.”

For outdoor enthusiasts, Sardinia offers a plethora of hiking trails, including the legendary Selvaggio Blu, which is renowned as one of the most famous trekking routes globally. Additionally, the island’s natural beauty and gastronomic delights attract visitors interested in experiencing its diverse landscapes and culinary traditions.

Cuccureddu added: “The target audience is not only the Emiratis but also the many expatriates living in Dubai and the UAE. Sardinia represents the perfect destination for them, with its marine and beach offerings, which, given the summer period, will certainly be at the centre of the narrative presented in Dubai.

“During the summer period, it’s obvious that our strength lies in the sea. But all the other attractions contribute to completing a holiday offering that we trust will be of great interest to those living in the UAE.” VISIT STAND EU6145

Cricket legends grace Barbados stand

Visit Barbados, the official tourism authority of the Caribbean island country made its ATM debut in 2023. The nation’s tourism delegation has returned to the show this year, with an aim to showcase its diverse offerings and attract an increasing number of travellers from the region to its vibrant destination.

Cheryl Carter, Chief Operating Officer of Barbados Tourism Marketing Inc., said: “This is Barbados’ second time participating in Arabian Travel Market. Our presence here is a part of the island’s commitment to tourism growth and more importantly, fostering meaningful partnerships and strengthening ties with travel partners in the GCC region.”

Spearheading the island nation’s tourism efforts, the Barbados Tourism Marketing Inc. (BTMI) is tasked with promoting the eastern Caribbean country as a top travel destination. The department’s efforts have played a vital role in attracting international tourists and ensuring the tourism industry’s continued growth and development.

With its vibrant cultural heritage, stunning beaches and year-round sunshine, Barbados promises an

unforgettable experience. In addition to its famed beaches, powdery sands and turquoise bays, visitors will find plenty to discover in its UNESCO World Heritagelisted capital, Bridgetown. Moreover, the interior of the island is dotted with gardens, while adventure lovers will enjoy the wild surf on the east coast.

The BTMI is proudly showcasing these attractions, while also emphasising the island’s plethora of dining options and accommodations, inviting travellers to choose Barbados for their next vacation.

Later this year, Barbados is hosting nine fixtures in the 2024 ICC Men’s T20 World Cup, including the finals. The ATM stand this year is, therefore, featuring cricket icons Joel Garner and Ian Bradshaw.

Carter added: “On the stand, cricket legends Joel Garner and Ian Bradshaw are present to talk about everything cricket, with a specific focus on the ICC Men’s T20 World Cup. We will also give you a taste of our culinary scene with delicious mocktails from Barbadian mixologist Alexander Chandler.”

VISIT STAND AM0600

SHR Group presents Allora.ai

SHR Group, a global specialist technology and service provider for the hotel sector, is spotlighting its flagship product at ATM. Allora AI Assistant is an intelligent and automated technology platform that empowers hotels and resorts to stay ahead with a dynamic suite of hotel management software tools.

The Allora.ai suite offers a broad mix of applications in a single data environment covering CRS, RMS, IBE, CRM and digital services for web design and digital marketing. The platform delivers real-time pricing recommendations, optimises hotel inventory distribution and – in an industry-first – provides intuitive guest profile management.

Alex Barder, Senior Director of Business Development Middle East at SHR Group, said: “SHR is going through a transformational phase as we are seeing considerable interest from hotel groups, large independent hotels and casino hotels interested in reviewing and transforming their tech stack and leveraging the power of AI. As a result, SHR is growing rapidly and we are applying considerable focus and resources into the Middle East and Africa region as a whole.”

Highlighting the company’s technological prowess, Barder

explained: “Allora AI Assistant bridges the gap between our applications and AI capabilities. This allows hotel revenue, distribution and marketing teams to be far more efficient when performing daily tasks such as content translations, channel optimisation and content recommendations while enabling them to automate workflows.”

Barder also spotlights Allora Concierge, which is a guest-facing AI assistant designed to engage and communicate with guests by leveraging data from the CRS, hotel website and other third-party sources. This functionality can also be adopted by call centre reservation agents for quick and easy access to hotel information and related content.

Discussing the efficient management of cancellations and the company’s retention model, Barder added: “Hoteliers apply most of their focus to reservation acquisition but little to reservation retention. Allora’s advanced system closely monitors guest interactions, preferences and booking history to identify potential cancellation risks. The AI model is now running at over 84 per cent accuracy, helping hotels to save more high-value guest reservations.”

Cirium emphasises significance of OTP measurement in aviation

As the aviation sector moves forward in the current industry landscape, the spotlight on operational efficiency has become increasingly prominent. Cirium, a provider of aviation data

performance (OTP), with increased focus on this aspect of the industry.

Lydia Webb, Marketing Director at Cirium, said: “Now more than ever, airline operational performance is front and

Passengers, airports, governments, corporate travel departments and other stakeholders want to know if flights are departing and arriving on time?”

Cirium’s OTP portfolio is instrumental in meeting this demand as the suite comprises a comprehensive range of useful tools, such as annual reviews, monthly reports and workbooks tailored for airlines and airports. These resources are essential for identifying and tracking trends in operational performance across the aviation landscape.

The credibility of Cirium’s OTP data stems from its extensive collection process. Webb explained: “It’s collected and curated from more than 600 sources of real-time flight information, including airlines, airports, global distribution systems, positional data, Civil Aviation Authorities/ANSPs, proprietary data partnerships and the web.

“Importantly, our OTP data is backed by a completely independent board of advisors, comprising

experts with an unbiased view of the industry, who ensure accuracy and proper representation of all the information we present.”

On the first day of ATM, Cirium honoured Oman Air with the OTP Award for achieving an impressive on-time performance score of 92.53 per cent in the Middle East and Africa region during 2023.

Beyond its immediate utility in passenger satisfaction, on-time performance data holds broader significance. For example, with corporate travellers navigating complex itineraries, knowing the punctuality rankings of key hubs like Tokyo’s Haneda airport can influence decision-making.

Moreover, as sustainability becomes a focal point for the industry, understanding which flight routes are prone to delays becomes crucial in mitigating environmental impact and operational costs.

VISIT STAND TT3055

Four Seasons focuses on innovations in luxury hospitality

Four Seasons Hotels and Resorts is shining the spotlight on its latest updates at this year’s ATM, including recent and upcoming property openings, elevated culinary and wellbeing experiences, new summer offerings and more.

The hospitality brand’s newest hotel openings mark its expansion in the MENA region and beyond. This includes the launch of Four Seasons

Resort and Residences at The Pearl in Qatar, which is now welcoming guests with an all-new luxury lifestyle offering.

The brand also announced new destinations set to open this year, including Four Seasons Hotel Rabat at Kasr Al Bahr and Mumbai Private Residences, in addition to Ocean Club Private Residences in the Bahamas, which will open in 2027.

Committed to elevating luxury hospitality, the brand has upgraded its rooms and amenities across various properties; while as part of its holistic approach to guest wellbeing, numerous wellness experiences have been introduced across its hotels and residences.

The hospitality group has also unveiled an array of exclusive experiences for summer. For example, guests at Four Seasons Hotel London at Ten Trinity Square can indulge in a chef’s table experience at their private residence, while Four Seasons Hotels Istanbul offers rooftop dining and an open-air cinema by the Bosphorus waters.

Furthermore, guests staying at Four Seasons Hotel Gresham Palace Budapest can enjoy a private Venetian-style speedboat trip while Four Seasons Hotel Milan invites guests to discover Franciacorta and Lake Iseo on an Italian motorboat.

VISIT STAND HC2460

KEF Holdings introduces KEF Hospitality and Tulåh Clinical Wellness

welcome holistic wellness seekers in the Indian state of Kerala this year.

With its headquarters in Dubai International Financial Centre, the family-owned KEF Holdings is known for creating sustainable and cost-effective businesses in sectors like infrastructure, healthcare and technology. KEF Hospitality stands out as a pioneer of innovation in high-end hospitality, promising a transformative experience through Tulåh Clinical Wellness.

The upcoming facility, located amid the verdant landscapes of Chelambra in Kerala, India, offers a comprehensive range of wellness solutions, including Nutrigenomics, advanced diagnostics and a range of modern and traditional treatments, such as Ayurveda, yoga and sound healing – all designed to foster balance and well-being in every aspect of life. Tulåh advocates a sustainable lifestyle that is in harmony with nature.

Moreover, the brand extends far beyond the sanctuary with Tulåh Digital, a bespoke healthcare companion app, Urban Tulåh, which brings wellness to city life, and Tulåh at Home, ensuring the continuity of the brand’s ethos in everyday living.

FLYR spotlights new revenue optimisation product features

FLYR – a technology company that is purpose-built for the travel industry – is highlighting its latest revenue planning product innovation, designed to empower revenue managers and hoteliers.

The company’s revenue optimisation product for airlines is the industry’s only end-to-end continuous pricing solution, allowing businesses to make better pricing decisions, automate day-to-day pricing tasks and maximise revenue performance across all facets of operations using deep learning-based AI. FLYR has also evolved into a central hospitality hub for commercial teams beyond revenue management, thanks to its platform’s extensive capabilities.

Andrew Rubinacci, Chief Advisory Officer - Hospitality, said: “Leveraging advanced AI, FLYR is helping airlines, cargo and hospitality businesses around the globe to elevate their results. With FLYR, businesses can improve revenue performance and modernise the e-commerce experience through accurate forecasting, automation and analytics.

“FLYR puts the power of data science and deep learning in its customers’ hands by providing an industry-leading, AI-driven decision intelligence engine that empowers revenue managers to make data-driven decisions and drive significant revenue growth.”

The company’s hospitality analytics suite unlocks the value of data to enhance the human side of decisionmaking. In terms of airline revenue management, the platform helps RM Analysts automate and optimise pricing decisions and maximise airline revenue performance by using deep learning to optimise directly from contexts such as market forces, competitive forces, customer forces and network changes.

The ancillary revenue management tool helps airlines automate and optimise pricing for ancillary products versus the current problem of infrequent updates to static prices or simple if/ then rules. This empowers revenue management and digital teams to make smarter total revenue decisions and enables easy bundling.

to officially

KEF Holdings has unveiled a new venture that is set to redefine luxury hospitality, with the introduction of KEF Hospitality.

At the forefront of this new chapter is Tulåh Clinical Wellness, an upcoming

19 hotel brands. 6,000 destinations. One loyalty programme.

Get inspired for summer with 101 Abu Dhabi Do’s

From breakfast with giraffes to art classes at Louvre Abu Dhabi, clearly ‘One Summer Isn’t Enough’ in the UAE capital

With summer just around the corner, Experience Abu Dhabi has introduced 101 Abu Dhabi Do’s, offering a unique mix of culture, adventure and inspiration.

From creating art beneath Louvre Abu Dhabi’s iconic dome to driving on an F1 track at Yas Marina Circuit, visitors can blend relaxation and excitement across the 101 experiences, creating lasting memories throughout the season and finding adventure and discovery at every turn.

HERE ARE 10 EXPERIENCES ON THE UAE CAPITAL’S LIST OF 101 ABU DHABI DO’S THAT PROMISE A MEMORABLE SUMMER:

#94 - ROAD TRIP AT 120 MILES PER HOUR

 Yas Marina Circuit, Yas Island

Experience the thrill of racing around an F1® circuit with the Formula Yas 3000 experience. Powered by a V6 Jaguar engine, this race car is the closest thing to an F1® car that most people will ever drive. Test your racing skills as you reach top speeds of up to 275 kilometres per hour on this iconic track.

#87 - OUTWIT A TRUE TRICKSTER

 Warner Bros. World Abu Dhabi, Yas Island

Push your limits at the Joker’s Funhouse. With mind-bending tricks, tests and surprises, kids and families will encounter Gotham City’s most infamous residents, including The Riddler, Mr. Freeze, Penguin and more.

#83 - TAKE THE PLUNGE

 The National Aquarium, Al Qana

For aquatic adventures unlike any other, head to The National Aquarium at Al Qana, where you can dive into the underwater realm and enjoy an exhilarating swim with sharks, rays and thousands of other fascinating marine creatures.

#71 - WEAVE YOUR WAY THROUGH A MASTERPIECE

 Sheikh Zayed Grand Mosque

Walk on the world’s largest hand-woven carpet at the UAE’s largest mosque. Composed predominantly of wool, this single-piece carpet stretches 5,400 square metres and was handcrafted by approximately 1,200 artisans. This creative project took two years to

complete, including eight months for the design and 12 months for the knotting process.

#61 - STEP INTO THE SPOTLIGHT

 Qasr Al Watan, Abu Dhabi Corniche

Delve into the nation’s history and culture at Qasr Al Watan, where you can wander through majestic halls, marvelling at the best of Arabian craftsmanship. Afterwards, enjoy the stunning nightly light show projected onto the exterior walls of the palace.

#45 - ART TOURS FROM A NEW POINT OF VIEW

 Louvre Abu Dhabi, Saadiyat Island Louvre Abu Dhabi is a work of art best viewed from the water. Blend art, history and adventure with an on-thewater experience, kayaking through the Arabian Gulf waters surrounding the museum’s iconic dome. The views are especially magical at sunset.

#41 - LEARN CENTURIES-OLD SKILLS

 House of Artisans, Al Hosn

A visit to the House of Artisans, set within the Al Hosn site, offers a glimpse into the UAE’s rich culture. The venue offers the chance to experience traditional Emirati handicrafts and provides a platform for local artisans to practice and share their skills with future generations.

#30 - WAKE UP ON THE WILD SIDE

 Emirates Park Zoo, Al Bahya

Start your day with a one-of-a-kind adventure at Emirates Park Zoo. Elevate your morning by booking breakfast with a giraffe and dine alongside some of nature’s most incredible mammals. This will be followed by a guided tour of the park.

#22 - DROP IN FROM 104 FEET HIGH

 CLYMB Abu Dhabi, Yas Island

Experience the world’s biggest indoor flight chamber at CLYMB Abu Dhabi, measuring 32 feet wide and a recordbreaking 104 feet high. Whether you’re an absolute beginner or an expert flyer, dedicated instructors will guide you through this thrilling experience.

#4 - BECOME A NINJA WARRIOR

 Air Maniax, Yas Mall

Challenge yourself and your friends as you take on the inflatable arena at Air

Maniax in Yas Mall. Test your balance, strength, speed and agility as you jump and swing your way around the course, tackling a huge variety of obstacles.

VISIT STANDS ME0750, ME0720

DISCOVER THE FULL LIST OF 101 ABU DHABI DO’S!

Visitors can blend relaxation, discovery and excitement across the 101 experiences

Explore the UAE capital’s hidden treasures and wide variety of popular activities, with the list of 101 Abu Dhabi Do’s. Whether you’re planning a solo trip to reconnect with yourself, spending quality time unwinding with your partner or creating long-lasting memories with your family, Abu Dhabi promises a memorable summer for all.

Discover the full list on the Experience Abu Dhabi website (visitabudhabi.ae) and let it guide your next adventure. With more experiences than you can explore in just one summer, there’s always something new to discover here.

Emirates Park Zoo

CLYMB Abu Dhabi

Louvre Abu Dhabi

Sheikh Zayed Grand Mosque

Hospitality redefined

With a commitment to excellence and responsible business practices, Radisson Hotel Group is shaping the future of travel experiences

Radisson Hotel Group, one of the world’s largest hotel groups, continues to make significant strides in its expansion and sustainability initiatives. Tim Cordon, Chief Operating Officer - Middle East, Africa and South East Asia Pacific at Radisson Hotel Group affirms that, as the group expands its global footprint amid the ever-evolving travel landscape, it remains rooted in its commitment to its guests, with its overarching brand promise – Every Moment Matters – and its signature ‘Yes, I Can!’ service ethos.

In the Middle East, Radisson Hotel Group has demonstrated remarkable growth, opening over 1,000 keys in 2023, with a further 2,000 keys scheduled for 2024. Cordon said: “We continue to drive the group’s aspirations in the region, targeting 150 properties to be operational or under development across the Middle East by 2030.”

Recent highlights include the openings of Muscat Levatio Suites, a member of Radisson Individuals, and Radisson Hotel Muscat Panorama in Oman as well as Vivid Jeddah, a Radisson Individuals Hotel, in Saudi Arabia. Furthermore, agreements have been made for several new hotels in Madinah.

In Jordan, the group inaugurated Radisson Blu Hotel, Amman Galleria Mall, offering 178 keys to business and leisure guests. Additionally, the opening of Radisson Hotel & Residences Erbil in Iraq marks a significant milestone in the group’s development journey.

Looking ahead, Radisson Hotel Group remains firmly on track for further expansion in the region.

Cordon highlighted: “This includes the highly anticipated debut of Park Inn by Radisson Makkah Thakher West and Park Inn by Radisson Makkah Thakher East with new standards for contemporary lodging in the holy city of Makkah, catering to the needs of an increasing number of international and regional visitors.

“Also set for opening are Radisson Residences Olaya Riyadh and Radisson Residences Cairo as well as the introduction of the Park Inn by Radisson brand to Kuwait, with the opening of Park Inn by Radisson Hotel & Apartments Kuwait.”

At this year’s ATM, Radisson Hotel Group will also showcase its unwavering commitment to sustainability and responsible business practices. Cordon explained: “We aim to highlight the initiatives that are driving us towards

Radisson Hotel Group will showcase its commitment to sustainability and responsible business practices

achieving net zero by 2050, including the development of green hotel buildings, the adoption of renewable energy and the optimisation of green operations.

“Additionally, we’ll present our Radisson Rewards programme, emphasising its dynamic redemption model, personalised guest experiences and sustainability options like carbonneutral stays. Our focus will also include our innovative offerings, such as Radisson Meetings Unbound and the AI-powered Radisson Meetings Dream Machine, which are set to redefine creative and sustainable event planning.

“We are looking forward to discussing our latest developments, including recent openings and signings, showcasing our expanding global footprint and our commitment to growth with sustainability at the forefront.”

Created by the AI-powered Radisson Meetings Dream Machine

Radisson Hotel & Residences Riyadh Olaya

Elevate your experience with Radisson Rewards

Enjoy benefits from day 1 and get easy access to Premium after only 3 stays/5 nights

Discover more

Primed for success

Homegrown hospitality brand Rotana highlights the group’s expansion plans for 2024 and beyond while also spotlighting its sustainability efforts

With over three decades of successful operations in the region and beyond, Rotana has firmly established itself as a leader in the hospitality industry. Boasting a diverse portfolio of over 100 properties across the Middle East, Africa, Eastern Europe and Türkiye, the homegrown hospitality giant remains committed to expansion and innovation.

Building on a successful start to 2024, Rotana is primed for further growth. Eddy Tannous, Chief Operating Officer at Rotana, said: “The year has kicked off on a high note for Rotana, with the appointment of a new CEO, several openings in key regions and the implementation of new sustainability initiatives across its properties.”

In March 2024, Rotana announced the appointment of Philip Barnes as the group’s new Chief Executive Officer. Having held several leadership roles worldwide and with a deep understanding of the global hospitality landscape, Barnes is poised to lead Rotana’s next chapter as it expands into new markets, with upcoming launches

including the group’s foray into the United Kingdom, Georgia and Senegal.

Tannous explained: “Rotana continues to grow its portfolio of brands and properties and has several market entries in the pipeline.” The hotel group has announced three openings thus far in 2024. This includes the opening of Dar Rayhaan by Rotana, Al Khobar in Saudi Arabia and Riviera Rayhaan by Rotana, Doha in Qatar. This will take Rotana’s Rayhaan Hotels & Resorts brand to 2,265 keys currently in operation.

This year also marked the opening of Bomonti Arjaan by Rotana in Türkiye, offering 95 spacious and modern serviced apartments in the most soughtafter district on the European side of Istanbul. In line with Rotana’s expansion goal of 30 planned openings by 2026, the three new properties add 413 keys to its extensive portfolio across the region.

Further openings include Centro New Malden and Centro Kingston, which will mark Rotana’s first two properties in the United Kingdom, scheduled to open later this year. The properties form part

The year has kicked off on a high note with several openings in key regions

of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand.

“Rotana will also make its debut in the Algerian market in the early summer of this year, with the highly anticipated launch of Azure Rotana Thalasso & Resort,” said Tannous. “Furthermore, the luxury Pontus Rotana Resort & Spa in Georgia will add 600 keys to our global portfolio when it opens in 2026.

“In Senegal, the new 150-key Arjaan Hotel Apartments will open in the city of Dakar, while the group has also signed an initial deal for a five-star resort in the West African nation of Benin.”

In the region, Rotana plans to launch seven more properties in Saudi Arabia over the next four years, doubling its key count in the country to over 4,400. This includes the rapid expansion of Edge by Rotana, with plans on track to reach a target of 30 operational Edge by Rotana properties in the region by 2027. The company’s growing portfolio in Saudi Arabia will include four planned Edge by

Rotana properties in Riyadh and an Edge by Rotana property in Al Baha.

Following the recent openings of Onyx Arjaan by Rotana and Onyx Residences by Rotana in Manama, Bahrain, the pipeline for 2024 also includes Luxor Rotana Resort in Egypt and Bloom Arjaan by Rotana on Saadiyat Island, Abu Dhabi.

Signalling its commitment to sustainability, Rotana has entered into a partnership with Chef’s Eye, an intuitive food-waste measurement technology, to help reduce its carbon footprint.

Tannous said: “Our first quarter results for 2024 indicate that Chef’s Eye has helped reduce our carbon emissions by 41,245.93 kilograms while food waste has been reduced by an average of 25 grams per cover. This includes a 22 per cent reduction in overall production or trim waste, a 15 per cent reduction in food waste from buffet stations and a 63 per cent reduction in food waste from plated meals.”

Pontus Rotana Resort & Spa, Gonio, Georgia

Azure Rotana Thalasso & Spa, Oran, Algeria

Vibrant showcase

Diverse

attractions and sustainable growth form the cornerstone of Tourism Selangor’s vision for its travel sector

Selangor, the Malaysian state known for its cultural diversity, historical richness and vibrant gastronomy, is gearing up for Visit Selangor Year 2025. As the most developed state in Malaysia, Selangor boasts top-notch infrastructure, including the country’s largest seaport and airport. Covering an area of 8,000 square kilometres, it surrounds the Malaysian capital, Kuala Lumpur.

Outside its urban centres, Selangor is adorned with lush greenery that varies with the landscape and topography. From coastal mangroves and verdant tropical rainforests to charming fishing villages lining the coastline, Selangor offers a diverse range of experiences.

As part of Visit Selangor Year 2025, the state plans to attract seven million tourists. Special emphasis is placed on the Middle East market, as Selangor experienced a remarkable 99 per cent increase in tourist arrivals from the region. In 2022, 89,006 tourists visited Selangor from the Middle East, with the number surging to 176,711 in 2023.

Azrul Shah Mohamad, Chief Executive Officer of Tourism Selangor,

said: “To achieve its goal, Selangor will implement various programmes and collaborations during this year and next. This includes a collaboration with KPJ Healthcare to promote medical tourism and the unveiling of a partnership with Air Arabia. Moreover, records state that there are 96 direct flights currently in operation from Middle Eastern countries, ensuring that Selangor is well-positioned to welcome visitors from the region.”

At ATM this year, Tourism Selangor is showcasing its various travel segments.

Azrul Shah Mohamad explained: “This includes theme park experiences, luxury getaways, honeymoon destinations, shopping extravaganzas, gastronomic adventures, eco and nature tourism as well as extreme sports. Among the many attractions promoted are the Sungai Panjang Agro Tourism project and Sekinchan Paddy Field in Sabak Bernam, Paya Indah Wetlands at Gamuda Cove in Kuala Langat, Sky Mirror in Kuala Selangor, FunPark at Gamuda Luge Garden in Gombak, white water rafting in Hulu Selangor and the renowned Sunway Pyramid in Petaling.”

As part of Visit Selangor Year 2025, the state plans to host seven million tourists

The department will also spotlight its sustainable tourism efforts. “Tourism Selangor is making significant strides towards sustainable tourism,” he added. “One of our key initiatives involves the Gombak-Hulu Langat Geopark, with plans to conserve 31 geoparks and promote 20 of these as ecotourism and geotourism attractions.”

In line with this commitment to sustainability, the northern region of Selangor is set to lead tourism promotion efforts. A specially crafted package covering three days and two nights will highlight the attractions of Kuala Selangor and Sabak Bernam districts, renowned for their agrotourism and ecotourism sites. Among these attractions are the Sekinchan Paddy Fields and Sky Mirror in Kuala

Selangor, Malawati Hill, the Sungai Panjang Agro Tourism project and the Kampung Kuantan Fireflies Park in Sabak Bernam.

Meanwhile, the southern region, particularly in the districts of Sepang and Kuala Langat, will be promoted as the primary gateway to Selangor as it is home to two international airports, Kuala Lumpur International Airport 1 (KLIA) and KLIA 2, located in Sepang. Additionally, Sepang and Kuala Langat offer a variety of products and attractions, including the Selangor Hop On Hop Off Bus, SplashMania Water Park, Mah Meri Cultural Village, Amverton Cove and the Avani Sepang Goldcoast Resort.

Mah Meri Cultural Village

Paya Indah Wetlands

Global Stage

11:00 - 11:40

LUXURY SUMMIT: NEXT-LEVEL

LUXURY - HOW TO STAND OUT AS TRULY PREMIUM IN AN OVERSATURATED MARKET

In partnership with LUTE

In an era where the term “luxury” saturates the hospitality industry, how can you truly differentiate? What does it now take to really make a memorable impression that will win over wealthy travellers who feel they’ve seen and done it all before?

Learn what truly sets apart premium properties with this expert panel that shares insights and specifics on what their properties do differently. The secrets to making a lasting impression on the world’s most discerning and demanding travellers will be revealed.

Moderator: John O’Ceallaigh, Founder, LUTE: The Luxury Travel Edit

Speakers: Claudia Kozma Kaplan, SVP & Global Head of Brand, Raffles; Richard Alexander, General Manager, The Lana (Dorchester Collection); Michael Grieve, Chief Brand Officer, Jumeirah; Marco Franck, Chief Hospitality Officer, Boutique Group

11:45 - 12:30

LUXURY SUMMIT: BRINGING THE EXPERIENCE ECONOMY TO LUXURY - ATTRACTING CUSTOMERS WITH ONE-OFF MOMENTS THAT MATTER In partnership with LUTE Learn how to successfully combine luxury and the experience economy, creating one-of-a-kind moments that resonate with modern travellers. Gain valuable guidance on crafting unique, distinctive and compelling experiences that capture attention and foster loyalty.

Moderator: John O’Ceallaigh, Founder, LUTE: The Luxury Travel Edit

Speakers: Aradhana Khowala, CEO & Founder, Aptamind; Amanda Elder, Chief Commercial Officer, Kempinski; Sebastien Carre, Group Head of Hospitality Operations at Red Sea Global; Amir Golberg, Senior Vice President Operations - Middle East & Africa, Minor Hotels Group

12:35 - 13:15

LUXURY SUMMIT: LUXURY PRODUCT DEVELOPMENT - WHAT TRAVEL CAN LEARN FROM RETAIL

In partnership with The Global Travel and Tourism Resilience Council How can tourism steal the success in luxury markets from retail brands? Discover personalised messaging, multi-channel marketing and top-tier service strategies that can be applied across the travel and tourism landscape to boost the luxury experience. From technology to loyalty strategies, there is a lot to learn from retail.

Moderator: Rhea Saran, Founder, Kahāni by Rhea Saran

WEDNESDAY 8TH MAY

Speakers: Dr. Nikhil Kilpady, Global Director - Aerospace, Frost & Sullivan; Amy Nelson-Bennett, CEO, Positive Luxury (formerly Molton Brown and Clive Christian Group); Nicholas Soucaille, General Manager, Blacklane UAE; Christian Delom, President, CDCONSULT

13:30 - 14:20

ICCA PRESENTS: IMPORTANCE OF MARKET INTELLIGENCE FOR SUCCESSFUL HEALTHCARE MEETINGS

In partnership with ICCA Join ICCA as we explore the power of market intelligence for healthcare meetings. Gain real-life insight into leveraging tailored intelligence to identify trends and optimise strategies. Discover how market intelligence can elevate planning and execution, ensuring impactful outcomes and enriched attendee experiences.

Moderator: Anju Gomes, Regional Director, ICCA ME

Speakers: Lindsay Bowman, Leading Meetings, Incentives, Conferences, Exhibitions (MICE), Sport and eSport, Qatar Tourism; Arwa Asiri, Compliance Officer - MEA Region, Mecomed; Paul Wilson, Executive Director of Partnerships and Business Development, INDEX Holding; Kavitha Pais Prabhu, Director - Association Mangement & Consulting, MCI Middle East

14:30 - 15:00

SHOP, EXPLORE, REPEAT: THE GROWTH OF RETAIL TOURISM

In partnership with TTN Middle East Are people still travelling great distances to grab the best bargains? Does the Middle East remain an important outbound market for shopping tourism despite China opening up? Our speakers deep dive into evolving shopping behaviour and motivations while revealing this year’s most popular luxury shopping destinations and how they made it to the top.

Moderator: Rashi Sen, Editor, Travel & Tourism News Middle East

Speakers: Emily Jenkins, Head of Product Development, DW Travel; Sienna Parulis-Cook, Director of Marketing and Communications, DragonTrail International; Sammy Musa, International Markets Director - Middle East, India & Turkey, The Bicester Collection

15:15 - 16:15

GBTA PRESENTS: BEYOND REBOUND, CHARTING THE NEXT COURSE FOR GLOBAL BUSINESS TRAVEL

In partnership with GBTA 2024 marks a pivotal year where the world is back to “business travel as usual.” Or is it? Join GBTA and a panel of industry experts as we delve into the latest insights and global and regional forecasts from GBTA’s Business Travel Index™ Outlook and outline evolving trends and transformative factors poised to shape the industry for travel buyers, suppliers, business travellers and beyond.

Moderator: Catherine Logan, Regional Senior VP - EMEA & APAC, GBTA

Speakers: Sophie Hulgard, Chief Sales Officer, Accor; Shaun Anderson, Head of Business Development, Dnata Travel Management; Souhilla Taarabit, Group Head of Corporate Travel Services, Al Futtaim

16:30 - 17:30

THE POTENTIAL OF CRUISE: CREATING SWELL IN THE MIDDLE EAST

What are the key challenges and opportunities in positioning the Gulf and wider Middle East as a thriving cruise destination? Explore enhancements to business models, partnerships, infrastructure, marketing strategies and more.

Moderator: Gemma Greenwood, Director, Content Inc

Speakers: Dave Goodger, Managing Director - EMEA, Tourism Economics; Turky Kari, Executive Director - Marketing and Corporate Communications, AROYA Cruises; Lakshmi Durai, CEO, CruiseXplore; Saud Mohammed Saeed Hareb, Cruise Lead, Dubai Department of Economy & Tourism; Saud Hareb Almheiri, Assistant Manager, Dubai Department of Economy & Tourism

THURSDAY 9TH MAY

10:30 - 11:10

SUSTAINABILITY SUMMIT : COP28 UNPACKED - CHARTING TRAVEL’S PATH TO SUSTAINABILITY

Explore the outcomes of COP28, including commitments to reducing fossil fuel usage and decarbonisation, and learn how this will impact efforts across industries such as aviation, hospitality, attractions and transport. Our panel of sustainability experts will outline the journey to decarbonisation, spotlighting new resources, technologies and collaborative efforts.

Moderator: Adrienne Doolan, CEO, Green Touches

Speakers: Philip Halanen, Head of Sourcing and Sustainability, Wyndham EMEA; Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance; Matt Brown, Chief Sustainability & Assurance, Expo City Dubai; Ahmed Samir Elbermbali, Sustainability Market LeaderMiddle East Commodities and Industry & Facilities, Bureau Veritas

11:15 - 12:00

SUSTAINABILITYSUMMIT:REFRAMING

SUSTAINABLE TRAVEL MESSAGING

In partnership with The Global Travel and Tourism Resilience Council

While the Middle East is often associated with sand and shopping, its rich natural landscapes and

biodiversity often go unvoiced. Explore the concept of NaturePositive travel, emphasising the region’s ecological wealth and diverse species tapestries. This session highlights the intrinsic link between travel, nature and biodiversity, showcasing ways in which the Middle East can market itself as a surprising hub of ecological richness and drive interest from the sustainable traveller.

Moderator: Rylan Henriques, Partner, Boston Consulting Group

Speakers: Kiran Haslam, CMO, Diriyah Development Group; Nico Nicholoas, CEO, Trees4TravelZEERO, Trees4Events; Jennifer Croes, Conservation Scientist and Sustainability and Quality Management Advisor, Arabian Wanderer; Andrew Gardner, Associate Director, Biodiversity Conservation - Emirates Nature-WWF

12:05 - 12:45

SUSTAINABILITY SUMMIT : STANDARDISING SUSTAINABLE PROCUREMENT CRITERIA

In partnership with GBTA

As sustainability in travel continues to mature, it’s becoming increasingly important to streamline reporting and processes. Find out how Sustainable Procurement Standards can help the industry on the road to net zero by integrating sustainability into the RFx process in an impactful way

that brings benefit to corporations, suppliers and the planet.

Moderator: Catherine Logan, Regional Senior VP - EMEA & APAC, GBTA

Speaker: Mohammed Halawi, Global Director, Firmenich

12:50 - 13:30

SUSTAINABILITY SUMMIT : LEVERAGING SUSTAINABILITY FOR LUXURY MARKETS

Discover the intrinsic link between sustainability and loyalty in luxury markets. Speakers will analyse how aligning with sustainable practices can unexpectedly expand reach within luxury markets without compromising on quality. Learn about the evolving demands of luxury travellers and best practices for seamlessly integrating sustainability into every aspect of your business using real-life case studies.

Moderator: Joseph Diaz, Co-Founder, Afar Media

Speakers: Noelle Homsy, Co-Founder, ENVI Lodges; Anders Ellemann Kristensen, Director of Sales, Albatros Expeditions

14:30 - 15:30

EDUCATING YOUNG ENTREPRENEURS: BUILDING A CAREER IN TRAVEL

In partnership with The Emirates Academy of Hospitality Management

This afternoon is dedicated to inspiring

the next generation of travel leaders. ATM welcomes university students and graduates to gain insight into building a thriving career in the travel industry. Our panellists will unveil opportunities, strategies and essential skills needed to pave the way for a successful future in travel.

Moderators: Azza Mabkhout, Student, The Emirates Academy of Hospitality Management; William Thomas, Student, The Emirates Academy of Hospitality Management

Speakers: Mira Zakharia, Senior HR Director, Ras Al Khaimah Tourism Development Authority (RAKTDA); John Philipson, Chief Operating Officer, Cheval Collection; Jeff Strachan, Associate Vice President, Dubai College of Tourism; Lee-Anne Singer, Marketing Director, Singer Group

15:30 - 16:00

NETWORK WITH FUTURE LEADERS

In partnership with The Emirates Academy of Hospitality Management

As we wrap on the final day, we invite attendees to join us on the Global Stage to impart wisdom, inspire and connect with university students. This is an opportunity to build connections with future workforces and help support the growth of our future talent pool.

Future Stage

Sponsored by Sabre

10:00 - 11:00

MULTI-GENERATIONAL TRAVEL: KEY CONSIDERATIONS FOR THE MIDDLE EAST

In partnership with Euromonitor As Gen X regains confidence in travel, seize growth opportunities by understanding multi-generational travel behaviours. Explore unique considerations of each generation and their varied expectations. Discover strategies for crafting personalised, inclusive experiences to create memorable journeys for travellers of all ages.

Moderator: Christy Tawii, Research Manager, Euromonitor International Speakers: Zeynep Mutlu Bigalı, Head of Destination Partnerships - EMEA, Skyscanner; Jamel Chandoul, Senior Vice President - Retail, Middle East and Africa, Amadeus; Kevin Haddad, Operations Manager, ENVI; Boon Sian Chai, Managing Director, Trip.com Group; Emma Campbell, Sector Marketing Director and Acting Director of Strategic Communications, DCT Abu Dhabi

11:00 - 11:40

DECODING MENA’S TOURISM POTENTIAL: UNVEILING NEXTGEN DESTINATIONS IN 2040

In partnership with Google Showcasing a comprehensive collaboration between Google and Deloitte, this session will offer insights into the evolution and future of the MENA tourism sector, along with insight into NextGen destinations of 2040, with special focus on MENA’s tourism potential. Gain actionable knowledge to inform policymaking, business planning and operational optimisation.

Moderator: Hanny Abdelkawi, Head of Travel Sales, Google Speaker: Jorge Gilabert Hernando, Partner, Deloitte Consulting, SLU

12:00 - 12:40

WEDNESDAY 8TH MAY

EMOTIONAL LOYALTY & EXPERIENCES

In partnership with Global Loyalty Organisation

Uncover the transformative potential of lifestyle-led loyalty programs. Learn about experiential rewards, online communities and personalised offers to enhance loyalty. Attendees will gain actionable insights to create emotional connections, strengthen customer relationships and stay competitive in the travel landscape.

Moderator: Ali Bin Zayed, Senior Director, Head of Loyalty, EmCan (Emarat Petroleum)

Speakers: Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skyward; Ali Ozbay, Senior Director - Marketing, Rixos; Ali Bin Zayed, Senior Director, Head of Loyalty, EmCan (Emarat Petroleum); Jelena Kezika, Senior Director - Strategy, Global Hotel Alliance; Radhey Tawar, CCO of Cinnamon Hotels and Resorts

12:50 - 13:20

INNOVATIONS SHAPING THE FUTURE OF ACCESSIBLE AND INCLUSIVE TRAVEL

Explore the evolving landscape of inclusive tourism, addressing the US$58.7 billion market of travellers with disabilities. Learn about innovative strategies, technologies and collaborations driving accessibility and inclusivity in the industry. Discover successful case studies and business benefits associated with investing in diverse traveller needs. Gain insights and initiatives to create more welcoming and inclusive products and services. Join us to shape the future of accessible travel.

Moderator: Inès Blal, Associate Professor Strategy and Operational Management, EHL

Speakers: Jason Burnett, Senior

Director Technical & Strategic Development, Intertek; Shafiq Akbar, Chairman, IMARAT; Joe Ryan, VP Assurance, Expo City Dubai

13:30 - 14:30

PUTTING THE TRAVELLER FIRST WITH AI

Explore how AI is reshaping the way we personalise the traveller journey. Experts will discuss the dynamic role that AI plays in travel, providing real-life examples and case studies showcasing its transformative power, from enhancing business intelligence to diversifying offerings. Working with a traveller-first, technology-second approach, learn how to drive better personalisation of experiences.

Moderator: Kate Harden-England, Editor, Travolution

Speakers: Shaon Taklukder, CEO & Founder, Geotourist; Raed Kuhail, Executive Director - Digital and Technology, Miral; Samir Abi Frem, CEO, Lokalee; Ramzi AlQassab, Managing Director, Sabre Travel Solutions, Middle East

14:35 - 15:15

STRATEGIC CAPABILITIES AND IMPLICATIONS OF AI WITHIN BUSINESS

In partnership with Digital Tourism Think Tank

Gain strategic insights into the complexities, challenges and ethical considerations of AI integration within business. Experts will offer tailored guidance for C-suite executives, covering key strategies and implementation tactics to navigate the evolution of AI. In this session, learn how to adapt your business to AI changes and build a long-term vision for its implementation across businesses.

Moderator: Nicholas Hall, Founder

& CEO, Digital Tourism Think Tank

Speakers: Bruce Martin, CEO, Travel Gossip; Craig Everett, Founder & CEO, Holibob; Irene Martín Pineda, Supply Regional Manager - Middle East, Africa, & Asia, Civitatis; Joy Ghosh, Commercial Head, Amadeus

15:30 - 16:00

THE ROLE OF TECHNOLOGY IN THE CHINESE TRAVELLER JOURNEY

Understand how technology is influencing travel decisions. Diving specifically into the preferences of the Chinese market, understand how your business can adapt and deliver products and services that meet the ever-growing demands of technology-forward Chinese travellers and build brand loyalty from the journey and experience created.

Moderator: Dr. Adam Wu, CEO, CBN Travel & MICE

Speaker: Peggy Li, CEO, sps:affinity - Strategic Partnership Solutions

16:15 - 17:00

PRESERVING CULTURE AND HERITAGE FOR FUTURE TRAVELLERS

Explore the intrinsic link between responsible tourism and the conservation of cultural heritage. Uncover approaches adopted by destinations where tradition and innovation harmoniously coexist. Understand the key tools in place, including marketing messaging and preservation laws, which safeguard their cultural heritage to ensure the successful and safe scaling of key heritage sites.

Moderator: Glenn Johnston, CEO, Avia Reps

Speakers: Prateek Hira, CEO, Tornos; Dr. Ilayaraja T., Additional Secretary - Tourism, Government of Madhya Pradesh

THURSDAY 9TH MAY

10:30 - 11:30

ATM’S START-UP PITCH BATTLE, IN ASSOCIATION WITH INTELAK

Inspiring the transformation of travel through entrepreneurship, start-ups are invited to battle it out with their innovative and industrychanging business pitches. Celebrate entrepreneurship and innovation in the travel industry during this pitch battle. Partnering with Intelak, a Dubaibased technology and innovation hub, ATM supports start-ups with education, mentorship and resources to address business challenges. Judges: Sarah Saddouk, Director of Innovation, Entrepreneur.com - MEA; Mohammad Khoori, EarlyStage Investments & Start-up Programmes, Emirates

Participants: Vishal Augustine, Product Manager, ClearQuote Technologies ME Ltd; Benjamin Sann, Founder & CEO, Curated Planet; Barry Klipp, CEO & Co-Founder, InterLnkd; Lorelei Regragui, MasterKey Keeper, stayK

11:45 - 12:15

THE MIDDLE EAST AS A SOURCE FOR UNLOCKING SUCCESS

In partnership with Travolution

With the UAE paving the way, the Middle East emerges as a promising source market for destinations like Bahrain, Qatar and Saudi Arabia. The region offers opportunities for technology businesses seeking to expand their presence. Technology is not just an enabler but a factor for success, driving growth in areas like cruise tourism, tours and activities across the Middle East.

Moderator: Kate Harden-England, Editor, Travolution

Speakers: Bartomeu Gili Prohens, VP Commercial MEAI, Hotelbeds DMCC; Craig Everett, Founder & CEO, Holibob; Kerem Sezer, Manager, Global Partnerships - HotelRunner

12:30 - 13:15

EVOLUTION OF SPORTING EVENTS, DIVERSIFYING OFFERINGS FOR NEW GENERATIONS

Explore the evolution of sporting events, beyond traditional spectacles like F1 and the World Cup. Speakers will address the shifting preferences of Gen Z and millennials towards live events and uncover strategies to reignite interest and travel motivation among younger generations. Learn the importance of nurturing fan bases and explore innovative approaches to diversifying income through sports tourism.

Moderator: Mike Dabadie, CEO, Heart and Mind Strategies

Speaker: Mark Jan Kar, Senior Vice President - Entertainment, Content and Programming of ASM Global MENA

13:30 - 15:00

FIND YOUR 2024 NICHE: TOP TRENDS TO TAP IN 2024

With many travel niches underpinning the growth of tourism in regional destinations, how can businesses best leverage these trends? Find out how to meet evolving demands for travel experiences encompassing culinary

experiences, health and wellness, culture and heritage, nature and more.

Moderator: Gemma Greenwood, Director, Content Inc; Jonathan DeLise, Freelance Food & Travel Writer, FindingFoodFluency; Rebecca Anne Proctor, Journalist, Author and Editor, Independent Journalist and Consultant

Speakers: Samantha Wood, Founder, Editor & Communications Consultant, FooDiva; Christophe Hobeika, Executive Director, Hotels & Resorts - Sunset Hospitality Group; Harue Oki, JNTO Middle East Representative, Aviareps; Niamh Keohan, Managing Director, We Love Transformational Travel; Desmond Cawley, Hotel Manager, SIRO - Kerzner International; Niamh O’Connell, Vice President of Wellbeing - Jumeirah Hotels & Resorts; Simon Mead, Head of DMC, Almosafer; Ansar Babu, Director of Global Distribution & International Operations - Destination Management and Marketing Office, AlUla; Mohammed Almulhim, Co-Founder, Pangaea Adventure Club

Amazing experiences

In the ever-evolving landscape of travel, the past few years have witnessed a noticeable shift, steering travellers towards a deeper engagement with the destinations they are visiting

While experiential travel is not a new concept, it is experiencing an unprecedented surge, driven by travellers yearning for richer, more meaningful experiences on their journeys. A recent survey conducted by Skyscanner, involving 18,000 participants, highlighted that tours, activities and experiences will play a greater role in shaping travel preferences throughout 2024. Conducted across 15 markets, this study showed that today’s travellers are on a quest for immersive experiences. Trips that incorporate elements of adventure, culture, gastronomy, wellness and heritage are, therefore, on the rise.

CULTURAL CONNECTION

According to insights from the survey, cultural immersion emerges as the topmost priority for travellers in 2024. The report showed that an increasing

number of travellers are basing their destination choices on the richness of its cultural experiences. Now more than ever, travellers are actively seeking out locales that prioritise cultural authenticity, and destinations that adapt to this demand are leading the way.

A prime example is Abu Dhabi. With its cultural tourism offerings, the emirate has captivated both residents and visitors alike through attraction that showcase the UAE’s diverse heritage while seamlessly integrating art and entertainment into the mix. The annual report released by the Department of Culture and Tourism – Abu Dhabi for the year 2022 revealed that the emirate recorded three million visits to its cultural sites, with a 99 per cent visitor satisfaction rate.

The UAE capital’s UNESCO Heritage Sites, including Al Ain Oasis and Bidaa Bint Saud, historic landmarks such

as Qasr Al Hosn and contemporary marvels like Louvre Abu Dhabi showcase the very essence of the destination. Complementing these attractions is a year-round calendar of events, including the Al Hosn Festival, Abu Dhabi Music Programme, Abu Dhabi Art Fair, The Culture Summit and more. Moreover, the development of the Saadiyat Cultural District is a testament to Abu Dhabi’s cultural evolution. Set to host prominent venues, such as the Natural History Museum Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum and the TeamLab Phenomena Abu Dhabi, the district promises to further elevate the UAE capital’s status as a global cultural hub.

ADVENTURE ON THE AGENDA

A 2023 Booking.com poll revealed that 73 per cent of travellers expressed a

desire to venture beyond their comfort zones in their upcoming trips, 70 per cent expressed interest in backpacking journeys, while 67 per cent sought out wilderness survival experiences. These findings highlight the growing demand for adventurous travel experiences. In 2022, the global adventure tourism market was valued at US$292 billion, with projections showing that this segment will witness further growth, surpassing the one trillion dollar mark by 2030.

Carving its own niche within the adventure tourism sector is the emirate of Ras Al Khaimah, distinguished by its array of world-class offerings.

Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority (RAKTDA), said: “Ras Al Khaimah offers the perfect blend of adventure and outdoor experiences,

capitalising on its diverse natural landscapes, off-grid charm and heartpounding pursuits to position itself as the adventure capital of the Middle East.

“From Jebel Jais, the UAE’s highest peak, offering a range of exhilarating mountain activities such as Via Ferrata, Jais Flight (the world’s longest zipline) and Bear Grylls Explorers Camp, to thrilling desert off-roading, quad biking, hot air ballooning, aerobatic flights and so much more, the destination is the perfect choice for adrenaline enthusiasts.”

In response to the increasing demand for unique and adrenalinefueled experiences, Ras Al Khaimah has swiftly expanded its offerings in recent years, introducing a host of new adventures tailored to thrillseekers.

“This includes investing in worldclass adventure attractions such as the Jais Sledder, boasting the region’s longest toboggan where you reach speeds of up to 40 kilometres per hour hurtling down Jebel Jais, and over 80 kilometres of world-class hiking trails on the Hajar mountain range. Visitors can also get their fix of adventure through activities such as mountain biking, abseiling and canyoning, to name just a few,” said Phillips. Qasr Al Hosn

experiences, providing a comprehensive and well-rounded immersion.”

Travellers are seeking out locales that prioritise cultural authenticity, and destinations that adapt to this demand are leading the way

LOCAL APPROACH

The allure of locally curated experiences lies in their capacity to offer a deep dive into a destination. Today’s travellers prefer customised itineraries that unveil the lesser-explored facets of a locale.

In alignment with this trend, Radisson Hotel Group launched its Local Experiences initiative. “Radisson is redefining the hospitality experience through our extraordinary Local Experiences initiative,” said Tim Cordon, Chief Operating Officer – Middle East, Africa and South East Asia Pacific at Radisson Hotel Group. As part of the programme, guests booking a stay at any Radisson hotel worldwide under this package can indulge in an array of activities aimed at fostering a deeper connection with each destination.

“Meant to provide guests with unique, localised experiences during their stay, this might include packages that offer accommodations along with tickets to local events or activities unique to each location, giving guests a more immersive, culturally rich and, therefore, more memorable experience,” he said.

“Our aim is to facilitate genuine interactions with the locale, creating moments that are as enriching as they are enjoyable. These experiences are meticulously planned to provide an effortless yet authentic glimpse into the local way of life, allowing our guests to take home more than just souvenirs – they take home stories.”

Also tying into this approach is the recent opening of Radisson Safari Hotel Hoedspruit – the group’s first safari hotel – which makes the most of its surroundings in the grasslands of South Africa. Situated near the Kruger National Park and the Blyde River Canyon, the hotel offers guests direct access to some of Africa’s most abundant wildlife and landscapes.

Cordon said: “Guests can take part in any of their bucket-list safari adventures to spot the area’s wildlife, like lions, rhinoceros and elephants, whether trekking, on horseback or taking in the sprawling landscape from a hot air balloon. The hotel offers a deep dive into local culture through its décor, cuisine and cultural

This approach not only provides meaningful experiences but also contributes to the well-being of local communities. “We are excited to engage with and contribute to local communities respectfully and positively, whether through volunteer work or by supporting local businesses, fostering a relationship with empowerment and mutual respect at its core. It’s all part of our overarching philosophy to deliver a travel experience that leaves a lasting impression on our guests and instils a profound sense of place.”

WILD ESCAPES

Travellers are increasingly yearning for escapes from their urban confines, seeking solace in the tranquillity of natural landscapes. Nature-centric itineraries, featuring activities in untouched surroundings, offer both respite from the urban bustle and a deep reconnection with the environment, fulfilling a growing desire for immersion in the serenity of nature.

“We are witnessing an increase in travellers looking to learn about, preserve and engage with nature, rather than observe it from a distance,” said Lana Ghawi, Multi-Property Director of Sales and Marketing at The St. Regis Red Sea Resort and Nujuma, a Ritz-Carlton Reserve. Naturefocused offerings have become a cornerstone for both properties.

“This is evident at both resorts, where authentic experiences are integrated into the operations, providing

our guests the experiences they need to create an enduring connection with the places they visit and forge unforgettable memories in the process.”

Saudi Arabia’s Ummahat Islands, home to The St. Regis Red Sea Resort and Nujuma, a Ritz-Carlton Reserve, is a spectacular place where travellers can discover one of the world’s most beautiful untouched sanctuaries. Nestled amid crystal-clear waters, pristine white sandy beaches and thriving coral reefs, resort guests are immersed in the natural splendour of the Red Sea coast.

At Nujuma, A Ritz-Carlton Reserve, diving takes centre stage, thanks to the property’s state-of-the-art diving centre. Here, guests can take diving lessons, embark on deep-sea heritage excursions and snorkel amid one of the planet’s most protected archipelagoes.

Meanwhile, at The St. Regis Red Sea Resort, a vibrant water sports centre beckons guests to explore a range of activities, from sailing and windsurfing to kayaking journeys through mangrove forests.

“These properties simultaneously focus on highlighting both the authentic local community and culture while bringing the excitement and sensationalism of the modern Saudi experience to life,” said Ghawi. “Our experiences are both real and refined, offering guests the luxury of simplicity in the richness of the kingdom’s most uninterrupted natural setting. Our goal is to provide an inspirational one-ofa-kind escape where the beauty of Ummahat Islands’ natural environment and world-class luxury marry.”

Kruger National Park

Sky high

The aviation industry is witnessing an ascent in its sustainability initiatives and airlines in the region are soaring towards greener practices

In 2022, the aviation industry was responsible for two per cent of global carbon emissions, as highlighted in a report from the International Energy Agency (IEA). Yet, in recent years, airlines have ramped up their operations in this space. Among other strategies, the use of Sustainable Aviation Fuel (SAF) has emerged as one of the most effective solutions to steer the industry towards environmental-friendly operations.

The International Air Transport Association (IATA) estimates that SAF could contribute around 65 per cent of the reduction in emissions needed for the aviation sector to reach net-zero operations by 2050. While this will require a huge increase in the production of SAF, the largest acceleration is expected in the 2030s as policy support becomes global.

Highlighting the aviation sector’s increasing focus on sustainability, ATM 2024 is hosting prominent international airlines and aircraft manufacturers to discuss the latest innovations and solutions. Tying into the show’s theme

and its spotlight on innovation in the wider travel sector, ATM has partnered with Aviation X Lab and Intelak this year.

Founded in 2017, Aviation X Lab is an aviation-specific incubator bringing together international aviation leaders, including Emirates Airline, Thales Group, Collins Aerospace, GE Aerospace and Airbus, with a mission of reshaping the future of aviation through innovative, sustainable ideas. Meanwhile, Intelak includes the Intelak Idea Lab, Intelak Incubator and Intelak Accelerator, which support start-ups and foster the development of new ideas to meet challenges across the travel, aviation and tourism sectors.

BRIGHTER SKIES AHEAD

In January 2023, Emirates became the first airline in the Middle East and North Africa to operate a demonstration flight on a Boeing 777-300ER, with one of its engines running on 100 per cent Sustainable Aviation Fuel (SAF). As part of the airline’s efforts to reduce carbon

Among other strategies, the use of Sustainable Aviation Fuel (SAF) has emerged as one of the most effective solutions to steer the industry towards environmentalfriendly operations

emissions, scale up its use of SAF and enable a future of 100 per cent SAF flying, its success allowed Emirates to keep up the momentum in the months ahead.

In November 2023, 11 months later, Emirates became the world’s first airline to operate an A380 demonstration flight, with one of four engines powered by 100 per cent SAF. The success of this flight highlighted the potential of SAF as a drop-in replacement that matches the technical and chemical requirements of jet fuel. Its performance and compatibility proved its efficiency as a safe and reliable fuel source.

The 100 per cent drop-in SAF used during the demo flight included renewable aromatics, which closely mimics the characteristics of conventional jet fuel. The flight carried four tonnes of SAF, comprised of HEFA-SPK (hydro-processed esters and fatty acids synthetic paraffinic kerosene) provided by Neste and HDO-SAK (hydro-deoxygenated synthetic aromatic kerosene) from Virent.

Emirates

Emirates National Oil Company Group (ENOC) helped secure the neat SAF comprised of HEFA-SPK and blended it with Sustainable Aviation Kerosene (SAK) at its Dubai International Airport facility ahead of the demonstration while also carrying out into-plane services.

The SAF was used in one Engine Alliance GP7200 engine, while conventional jet fuel was used in the other three engines. The PW980 auxiliary power unit (APU) from Pratt & Whitney Canada also ran on 100 per cent SAF.

Adel Al Redha, Chief Operating Officer of Emirates Airline, said: “This is another proud moment for Emirates and our partners as we put words into action with the research into and the trialling of higher concentrations of SAF to eventually lead to industry adoption of 100 per cent SAF flying. The growing global demand for lower-emission jet fuel alternatives is there, and the work of producers and suppliers to commercialise SAF and make it available will be critical in the coming years to help Emirates and the wider industry advance our path to lower carbon emissions.”

Marking yet another milestone in the airline’s sustainability journey, Emirates recently added SAF on its flights from Amsterdam Schiphol Airport. In collaboration with Neste, the airline commenced the activation of its fuel agreement in March 2024 and will see over two million gallons of blended SAF being supplied into the fuelling system at Schiphol Airport throughout 2024.

Speaking ahead of the airline’s participation in ATM, Adnan Kazim, Deputy President and Chief Commercial Officer at Emirates, said: “The core focus for Emirates this year at ATM is sustainability, with more focus on education, interaction and engagement for visitors to our stand. As an airline, we are committed to reducing carbon emissions and will demonstrate the initiatives we have already implemented, such as integrating sustainable materials on board. Overall, visitors to ATM will be able to see just how close Emirates is to the sustainability ecosystem.”

While reducing emissions remains a key priority, Emirates reaffirms its commitment to environmental stewardship with a special focus on consuming responsibly and preserving wildlife habitats. A prime example of this is the Dubai Desert Conservation Reserve – the UAE’s first national park – which was established in 2002 by the Dubai government and has been supported by the airline for over two decades since its inception.

The scenic nature reserve, which takes up 225 square kilometres or about five per cent of Dubai’s total land area, was set up to rehabilitate and protect indigenous fauna and flora and has been successful in restoring populations of the Arabian oryx in the wild.

Etihad Airways – based in Abu Dhabi –has been spearheading the country’s drive towards a greener aviation industry over the last few years, making incredible strides in this realm. Recognising the airline’s sustainability efforts, Etihad was named Environmental Airline of the Year 2023 at the Airline Ratings awards for the second year in a row.

This achievement underscores Etihad’s sustainability efforts, which involve achieving a reduction in carbon emissions through a host of measures that align with industry roadmaps and frameworks. The airline’s sustainability strategy is based on four pillars – decarbonisation, waste management, biodiversity and wildlife, and advocacy and innovation.

In its most recent sustainability report released in May 2023, Etihad announced that it had achieved a 26 per cent reduction in carbon emissions per Revenue Tonne Kilometre (RTK), as part of its decarbonisation efforts.

at Etihad Aviation Group, said: “We take great pride in reducing our CO2 RTK by 26 per cent. This achievement is a testament to the dedication and efforts of our team to drive our sustainability agenda and we thank them for their contributions.”

Also noteworthy is the airline’s Greenliner programme, which has grown since its introduction in 2019 to include 39 Greenliner Boeing 787 aircraft and five Sustainable50 Airbus 350 aircraft. Offering the airline’s most environmentally friendly flights, these are partially powered by cleaner fuels, have reduced up to 70 per cent primary carbon emissions, see 80 per cent fewer single-use plastics and offer a 100 per cent carbon offset.

Etihad is constantly seeking new solutions to diversify the opportunities available to create a positive environmental impact, even if that impact is not attributable to a scheme or framework and exists purely to benefit the

planet through collective action. This is reflected in the Etihad Mangrove Forest.

Launched in February 2022, the Etihad Mangrove Forest, located on Jubail Island in Abu Dhabi, incorporates biodiversity, wildlife and environmental protection. The project is a coordinated effort between Etihad, Jubail Island, Eco Matcher, The Storey Group, EMEG and the Environmental Agency of Abu Dhabi, going beyond a tree planting initiative.

Studies have found that mangroves have much higher carbon storage capacities compared to mature tropical forests. In 2022, Etihad planted 68,916 trees in this area with their guests and partners. Initiatives that allowed this milestone included Etihad passengers adopting mangroves using their Etihad Guest Miles as well as the airline planting a tree for every extra legroom seat booked. These initiatives facilitated the capture of 384.7 kilograms of carbon dioxide by the mangroves planted in 2022 alone, showcasing the tangible impact of Etihad’s sustainable practices.

Antonoaldo Neves, Group Chief Executive Officer

FLIGHT FORWARD

Etihad Airways

Etihad Airways

Spain

Spain Tourism / EU4450

A country brimming with undeniable charm and fiery passion, Spain delivers rich life experiences that are hard to come by elsewhere. From the snow-capped peaks of the Pyrenees to the sun-drenched shores of its Mediterranean coast, Spain brings together diverse landscapes, rich

China

One of the world’s most expansive ancient civilisations, China is much more than a country. It’s a complex patchwork of regions with their own cultures, histories, cuisines and dialects. For travellers, this means that there is a lot to see. Beyond its bustling cities and world-renowned landmarks, China offers numerous opportunities for discovery.

Popular among domestic visitors and international tourists, China’s biggest sights draw the crowds, especially during the national holidays. The country’s most famous and, therefore, most frequented attractions are clustered in three of its major cities: Beijing, Xi’an and Shanghai. To offer convenient access to visitors looking to tick all three hubs, these bustling metropolises are connected by a network of high-speed trains.

For many first-time visitors, the Great Wall of China near Beijing is at the top of the list. The capital is also the best place to explore the splendour of Imperial China, starting at Beijing’s Forbidden City. Enclosed by citadel walls that span over three and a half kilometres, this UNESCO World Heritage Site boasts China’s largest and bestpreserved collection of ancient buildings that host 16 million visitors every year.

Embarking on an adventure through Spain’s diverse tourism offerings reveals something new at every turn, thanks to its multi-faceted allure

cultural traditions, deep-rooted history and culinary delights that make for a once-in-a-lifetime travel experience.

Embarking on an adventure through Spain’s diverse tourism offerings reveals something new at every turn, thanks to its multi-faceted allure. Whether wandering through the cobblestone streets of ancient cities or settling into a slower pace of life in quaint villages, Spain promises a journey filled with wonder and discovery. A road trip across this beautiful country is one of the best ways to take it all in, from the bustling streets of Barcelona to the serene landscapes of the Canary Islands.

Outdoor enthusiasts will find themselves spoilt for choice with several opportunities to traverse the country’s rugged mountain trails or soak up the sun on its picturesque beaches. In its vibrant cities, where the energy is as palpable as the spirit of its people, centuries-old architecture blends seamlessly with modern venues that

champion contemporary art. At the heart of Spain’s allure lies its famed cuisine, ranging from tapas in hidden taverns to Michelin-starred fare. Truly, there’s something for everyone.

Tourism accounts for 12 per cent of Spain’s GDP. In 2023, the country hit a tourism record as it welcomed 85.1 million international tourists. This surge represents a 19 per cent increase over the previous year, according to the National Statistics Institute. The number of foreign visitors in 2023 surpassed the 83.5 million who visited Spain in 2019.

The highest number of visitors arrived from the United Kingdom, France and Germany, while the total income from foreign tourists reached US$117 billion – an increase of 25 per cent from the previous year. The northeastern region of Catalonia, including Barcelona, the Balearic Islands in the Mediterranean and the Canary Islands just off the North African coast were among the most visited destinations.

Further in Xi’an – once the terminus of the Silk Road – the Terracotta Army is one of the most famous archaeological finds in the world, making it a mustvisit. Meanwhile, the historical city of Bund and modern skyscrapers in Shanghai are popular among visitors from all around the world.

One of the greatest joys of travelling through the country is discovering its vast variety of cuisines – most of which are far from the experience that most Chinese restaurants worldwide have to offer. There are eight major cuisines in China, which are further divided into countless local and regional cooking styles, which means that there is something new to taste in every corner of this destination.

While stir-fried recipes and rice dishes are common in the south, thanks to the numerous rice plantations, the staples in the north include noodles, dumplings and buns, where wheat dominates the agricultural landscape.

China’s most famous attractions are clustered in three of its major cities: Beijing, Xi’an and Shanghai

Seville

Balearic Islands

China Cultural Center in the United Arab Emirates / AS8210

The Great Wall of China

Belgium

With its enchanting canals, cuttingedge fashion scene, indulgent chocolate, decadent cuisine, majestic belfries, historic castles and vibrant carnivals, every corner of Belgium is a story waiting to be explored. Stepping foot in this country, one can almost hear the whispers of history through the ancient canals. Here, the aromas of freshly cooked mussels and chips waft through almost every street and the chocolate can rival the offering anywhere in the world.

Fujairah

Nestled on the UAE’s eastern coast, Fujairah’s tourism proposition relies on the emirate’s cultural richness, historical significance and natural landscapes. Recently, United Nations Tourism officially certified the emirate as a sustainable destination, recognising its commitment to preserving its heritage and natural wonders. The body awarded the Fujairah Adventures Centre a membership certification confirming its status as an affiliate member.

Fujairah’s goal for the future is to double the number of visitors to its archaeological sites. Following the 113,000 visitors who explored the emirate’s top seven historic sites in 2022, the city aims to welcome half a million travellers going forward.

These sites include Al Bidya Mosque, Fujairah Museum, the heritage areas, castles and forts of Al Bithnah, Masafi, Al Hail, Auwhalah, Sakamkam and Habhab. Along with Fujairah’s historic villages, these landmarks are key pillars of the emirate’s tourism proposition as they showcase inspiring historical narratives about the region’s heritage and captivating past.

Fujairah’s allure extends beyond its historical sites, captivating visitors

Tucked in the heart of Europe, Belgium is seamlessly connected by air, rail and land, ready to enchant travellers seeking an unforgettable experience.

Ideal for a quick weekend escape from other European hubs or a longer, leisurely exploration, Belgium offers an abundance of treasures across the country. From the lush greenery of the Ardennes – Belgium’s verdant heart where winding trails invite visitors to lose themselves in nature’s embrace – to the

sun-kissed sweeping sandy beaches that line the coast, there’s plenty to discover.

In the dynamic capital city, the cultural scene makes Brussels a mustvisit destination. Wandering through the labyrinthine streets of Rue des Bouchers, art and culture enthusiasts can explore a host of art galleries and museums, while live performances take place on almost every street corner. It all comes together to offer a complete immersion into Belgium’s rich artistic heritage.

The world’s undisputed diamond capital, Antwerp sees approximately 84 per cent of the world’s rough diamonds and 50 per cent of cut diamonds passing through its commerce hub. This attracts international traders seeking the highest quality diamonds.

Beyond the urban bustle, the medieval charm of Bruges – with its winding streets, centuries-old buildings and canals – offers a serene retreat where time seems to stand still.

with its diverse landscapes and vibrant cultural scene. From its tranquil coastal towns to the rugged mountain-lined shores, the emirate offers a wealth of experiences for every traveller.

Outdoor enthusiasts – residents and visitors alike – flock to Al Aqah for its seaside resorts and adrenaline-pumping water sports, including snorkelling and scuba diving around the famed Snoopy Island. Those seeking a deeper understanding of local customs and traditions will find themselves delighted to explore the age-old tradition of Friday bullfighting and Fujairah’s weekend markets that highlight local handicrafts.

Fujairah Tourism & Antiquities Authority, Government of Fujairah / ME1420

Snoopy Island

Snorkelling

Visit Brussels / EU6235

Bruges

Antwerp

Czech Republic

Czech Tourism / EU6130

Over the last few years, the Czech Republic has emerged as one of Europe’s most popular travel destinations. Its capital city, Prague, has been drawing an increasing number of tourists every year, thanks to its natural beauty and fascinating cultural attractions. The city recorded a significant surge in tourism in 2023, drawing in approximately 5.45 million visitors over the first three quarters of the year, representing a 28 per cent increase compared to previous years and these levels are only set to soar.

Most people begin their journey exploring the Czech Republic in Prague. Known as the cradle of Czech culture and one of Europe’s most fascinating capital cities, it is famous for its nearintact medieval Gothic architecture and incredible castle complex. The 14th-century Charles Bridge, connecting two historic neighbourhoods across the Vltava River, with the castle ramparts and the spires of St. Vitus Cathedral rising above, is one of the city’s most famous sights.

Alongside its rich history, Prague’s urban heart is peppered with an array of cultural offerings and a newly emerging food scene. But there is much more to the country than just its buzzing capital.

The varied terrain in the Czech Republic has made hiking and skiing key activities, while the UNESCO World Heritage Sites and cultural attractions have also acted as a powerful visitor magnet. Those willing to venture away from the city will discover mineral springs in Karlovy Vary, a 13th-century Gothic castle in Ceský Krumlov and a range of natural attractions in Krkonose National Park. Furthermore, museumfilled Brno is also emerging as a popular destination for those wishing to learn more about the history of the country.

Poland

Polish Tourism Organisation / EU6112

One of the world’s up-and-coming destinations, Poland has seen a massive increase in visitors in recent years, thanks to increasing connectivity by air, land and rail. Its vibrant cities, gothic castles and dramatic landscapes make this a magical destination for history and culture or outdoor lovers alike. Picturesque urban hubs like Kraków and Gdańsk compete with vibrant Warsaw for attention, while beyond the city limits, lush forests, meandering rivers, tranquil lakes and rolling hills offer refreshing outdoor adventures.

From the Great Masurian Lakes in the north to the Carpathian Mountains in the south, Poland is a dream destination for travellers seeking active adventures. Here, opportunities for hiking, cycling

From the Great Masurian Lakes in the north to the Carpathian Mountains in the south, Poland is a dream destination for travellers seeking active adventures

and kayaking are abundant. Additionally, skiing is popular in the winter.

The medieval urban layout of Kraków’s Old Town has remained unchanged for centuries. This UNESCOlisted city boasts Europe’s largest medieval market square with its Cloth Hall, the Church of the Holy Mary, Wawel Hill and the Wawel Cathedral.

The historic centre of Warsaw is an exception on UNESCO’s World Heritage Sites list. It is the only urban complex almost entirely reconstructed after WWII. It was so well done that the international community demonstrated its appreciation by adding the historic city centre to the revered list.

Another highlight in Poland is Czocha Castle, first designed as a fortress in the 13th century. After years of political turbulence, followed by a fire which destroyed the castle in the 18th century, it was restored to its former glory.

The Małopolska Province is where visitors can discover some of Poland’s most visited sites. This varied region stretches from the snowy peaks of the Tatra Mountains to the rugged limestone cliffs of Kraków-Częstochowa Upland and the scenic landscape of the low-lying Vistula River Valley.

Vltava River

Prague

Wawel Royal Castle, Kraków

Croatia

Croatian National Tourist Board / EU6110

In 2023, Croatia reaffirmed its status as one of the most frequented destinations in Europe, hosting 20.6 million travellers who contributed to 108 million overnight stays during the entire year. These figures marked a nine per cent and three per cent surge respectively, compared to 2022 levels, as per data released by the country’s National Tourism Board.

Boasting more than 4,000 kilometres of coastline and close to 1,200 islands, Croatia’s sun-drenched credentials are impressive. But there’s

more to the country than its glittering Adriatic coast. While the beauty of Dubrovnik, Split and its dazzling islands shouldn’t be missed, Zagreb’s rich culture, Varaždin’s baroque beauty, the troves of Roman and Venetian-era architecture, UNESCO-listed cultural sites and gorgeous natural marvels, all promise unforgettable adventures.

With such a diversity of landscapes and attractions, city hopping is one of the best ways to discover the destination. The capital city of Zagreb

With such a diversity of landscapes and attractions in Croatia, city hopping is one of the best ways to discover the destination

is known for its café culture. Made for strolling, visitors can wander along the tree-lined promenades or stop at the open-air markets for fresh produce.

For a spot of history and culture, Dubrovnik features more than a dozen churches, medieval monasteries, elegant squares of limestone and centuries-old residential quarters.

Nature lovers will delight in Plitvice Lakes National Park. Made up of 16 interconnected lakes, linked by gushing waterfalls and reedfringed ponds, visitors can explore this stunning landscape through wooden boardwalks covering the park.

There’s also the Mljet region, with a sprawling national park in the west, while the eastern part is home to tranquil bays and brilliant beaches.

Ajman

One of the UAE’s fastest-growing tourism hubs, Ajman boasts a blend of heritage sites, wellness centres and a thrilling adventure sports scene. Rooted in timeless traditions, this emirate is also known for its sustainabilityfocused hospitality offering that appeals to residents and visitors alike.

Leading the emirate’s tourism efforts is the Ajman Tourism Development Department. In collaboration with local stakeholders, the emirate unveiled a pivotal milestone in its development journey – the Heritage Path – which seeks to position Ajman as a vibrant historical hub with its immersive museums, traditional souks and more. Its offering encompasses the Ajman Museum, which displays archaeological finds dating back 5,000 years. These artefacts illustrate life as it once was in the emirate. Visitors can discover pottery, jewellery and other items, while there is a section devoted to the pearl trade, which was once the mainstay of the local economy.

The newly transformed Souk Msharif, one of Ajman’s oldest markets, stands out as a prominent destination for residents and visitors. The emirate also boasts other historical treasures

Ajman packs a punch with its picturesque landscapes, vast coastlines and rugged mountains

like the Bin Sultan Mosque, dating back to 1815, alongside modern leisure attractions, including Bounce Aqua Park and Al Zorah Marina, which provide entertainment for visitors of all ages.

Despite being the UAE’s smallest emirate, Ajman packs a punch with

its picturesque landscapes, vast coastlines and rugged mountains.

Accommodation options in the emirate make the most of its natural surroundings and offer a range of luxurious experiences that cater to diverse preferences.

Zagreb

Dubrovnik Plitvice Lakes National Park

Ajman Tourism Development Department / ME1320

Al Zorah Beach

Ajman Museum

What the exhibitors say...

A selection of exhibitors share their goals and ambitions for this year’s show

SPENCER LEE

Senior Vice President - Sales & Marketing and MICE

RESORTS WORLD GENTING

“We are excited to showcase Resorts World Genting, an integrated resort with world-class hotels, shopping malls, dining and award-winning theme parks, all located 6,000 feet above sea level, surrounded by a 100-million-year-old rainforest. With over 10,000 hotel rooms, including Crockfords – Malaysia’s only five-star rated hotel by the Forbes Travel Guide – Resorts World Genting offers a wide array of exciting and memorable experiences for the whole family. We are eagerly looking forward to generating new leads and leveraging the networking opportunities available at ATM.”

ANDREW RUBINACCI Chief Advisory Officer - Hospitality

FLYR

“The Middle East is moving beyond its regional significance to emerge as a global hub for hospitality. With companies increasingly establishing their global headquarters in the region, it signifies a pivotal shift towards international prominence in the industry. FLYR hopes to gain insights into the latest trends, challenges and opportunities shaping the hospitality and airline industries in the region. By staying informed about market dynamics, consumer preferences and industry innovations, we can adapt our products to better meet the evolving needs of our clients.”

NAMRATHA ROSE Manager - Marketing & Trade Relations

SPAIN TOURISM

“The Spain Tourism Office in the GCC aims to leverage the growing interest and increased visitation from the GCC region to Spain with our participation in Arabian Travel Market this year. We hope to capitalise on this event by strengthening ties, showcasing Spain’s diverse attractions, culture and offerings, ultimately attracting even more tourists from the GCC region to Spain. Through strategic engagement at the event, we seek to reinforce Spain’s position as a preferred destination for GCC travellers and further stimulate tourism growth for Spain.”

FOUR POINTS BY SHERATON

PRODUCTION CITY, DUBAI

“Despite the challenges posed by global events, we anticipate an uptick in demand for accommodations, dining experiences and event spaces. Additionally, with ongoing investments in infrastructure and tourism initiatives across the region, we remain confident in the longterm growth prospects. By staying agile, adapting to changing market dynamics and continuing to prioritise guest satisfaction and safety, we are well-positioned to navigate challenges and capitalise on opportunities for sustained success in the years ahead.”

COLOGNE TOURIST BOARD

“Representing the Cologne Tourist Board, I have been attending ATM for more than 10 years. As always, I expect to meet travel professionals interested in both our city’s great family attractions as well as our outstanding medical offers for foreign patients. Exhibiting here not only generates great and lasting contacts but also helps us to understand the needs and dynamics of the Arab market as the show is a mine of information. Connecting more members of the Arabian travel community to stakeholders in my German city Cologne is what I expect to achieve again at this year’s ATM.”

THE ST. REGIS DUBAI, THE PALM

“Arabian Travel Market is always one of the most exciting shows on our calendar. This year, we look forward to reconnecting with our travel partners and sharing some exciting developments at The St. Regis Dubai, The Palm. I am happy to announce that we earned the coveted 2024 Forbes Travel Guide Five-Star award, while Iridium St. Regis Spa has been granted a remarkable Forbes Travel Guide four-star rating. In addition, our environmental efforts have earned us a Green Key Certification. We look forward to continuing to serve our guests and the community.”

S 20

SHAHZAD BUTT General Manager

S

MARWAN FADEL General Manager

S

GREGOR GOSCINIAK Head of Marketing

Arabian Travel Market, Dubai

Escape to Labuan Bajo, where paradise awaits at every turn. In Labuan Bajo, explore the natural attractions of Kelor Island that allows travelers to experience the diverse beauty of the Komodo National Park. From eco-friendly accommodations nestled in lush forests to wildlife encounters that support conservation efforts, every choice you make leaves a positive footprint. Each adventure is a reminder that our planet's beauty is not merely to be admired but to be preserved.

Kelor Island, Labuan Bajo