Arabian Travel Market 2024 - Official Show Daily - Day 1

Part of MON 6 MAY DAY 1

Welcome to the 31st edition of Arabian Travel Market

ATM

2024 will place a spotlight on the start-ups and entrepreneurs that are transforming travel and tourism. As the global travel community gears up for four days of networking and exploration, here are some of the highlights you can expect

Welcome to Arabian Travel Market 2024, a celebration of innovation and entrepreneurship in travel!

My colleagues and I at RX Global are delighted to welcome you to our 31st edition, where the spotlight will be firmly on the visionaries who are propelling the travel industry into a new era of innovation and progress.

Over the past three decades, ATM has become a leading international event, fostering growth in the travel and tourism industry. This year, our focus is ‘Empowering Innovation: Transforming Travel through Entrepreneurship’, bringing travel and tourism professionals and policymakers together to highlight the pivotal role that innovators play in shaping the future of the industry.

These individuals are powerful catalysts for driving net-zero initiatives, low-carbon solutions and sustainable

investments in the travel sector, and ATM 2024 will showcase exciting entrepreneurs in fields such as aviation, accommodation, hospitality and attractions. From startups to established brands, the upcoming show will highlight how innovators are enhancing customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the industry.

Over the next four days, ATM will be brimming with must-attend events, sessions and networking opportunities. Here are some other highlights to expect at ATM 2024.

More than a networking event, ATM is a comprehensive learning platform that provides a wide-ranging conference programme across two main stages – the Global Stage and the Future Stage, which is new for 2024.

On the Global Stage, attendees can look forward to the GCC Ministerial Debate as one of the highlights. Meanwhile, the Start-Up Pitch Battle, which is held in collaboration with Intelak, is expected to be a key feature on the Future Stage, along with a diverse selection of cutting-edge innovations, presentations and sessions designed to highlight opportunities within the Travel Tech space.

With a strong innovation focus, Travel Tech, the travel

technology exhibition at ATM, offers show visitors an opportunity to meet pioneering technology and solution providers and learn the latest industry developments during a series of conference sessions. Meanwhile, daily summits, including an entrepreneurship summit, will be held on the Global Stage, exploring key industry objectives during in-depth conversations.

The ATM Start-Up Competition will see travel startups battle it out on the final day of ATM to gain attention from potential collaborators and investors. Supporting the growth of the industry’s future talent pool, the Future Leaders networking event will take place on the Global Stage on the final day, offering the perfect conclusion to the event.

This year, ATM is debuting new markets, including China, Macao, Kenya, Guatemala and Columbia. Meanwhile, a special India Summit will highlight one of the fastestgrowing outbound tourism destinations in the world.

With unrivalled learning and networking opportunities, ATM 2024 is set to be an unmissable event once again for the region’s travel industry. We hope you enjoy the show!

- Danielle Curtis Exhibition Director ME, Arabian Travel Market

Danielle Curtis

ATM 2023 DUBAI

A warm welcome to ATM from Dubai Tourism

It is a great pleasure to welcome you all to Dubai for the 31st edition of Arabian Travel Market. As a proud longstanding strategic destination partner of this global event, Dubai is privileged to be the host city once again, convening distinguished leaders and experts from the global travel industry to exchange insights, network and uncover novel opportunities. Dubai has established itself as a world-leading travel destination through visionary leadership, innovative

strategies and powerful public-private partnerships – key factors that will continue to shape the future of the city’s tourism sector. The forwardlooking theme of this year’s ATM, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, aligns with our strategy to create new pathways to growth beyond traditional tourism, inspired by the goals of the Dubai Economic Agenda (D33) to further consolidate Dubai’s position as one of the top three global cities for business and leisure, and the best city to visit, live and work in.

Over the next four days, the conference programme promises to explore new innovative trends and focus on how entrepreneurship can spark collaboration within our industry. Dubai offers a unique environment for entrepreneurs to succeed. As you engage with our dynamic cityscape, you will get to see first-hand how innovation and entrepreneurship have intersected to help Dubai stay ahead of the curve, further strengthening our sustainability pillar, as we work through an extended UAE’s Year of Sustainability in 2024.

In 2023, Dubai welcomed more tourists than ever before, attracting 17.15 million international overnight

visitors, a 19.4 per cent year-on-year growth. This record performance further bolstered Dubai’s ranking as the No.1 global destination for an unprecedented third successive year in the Tripadvisor Travellers’ Choice Awards 2024. These milestones are testament to Dubai’s vibrant environment, underpinned by diverse offerings, the ability to cater to travellers of all budgets and preferences and, most importantly, the continuous collaboration between the government and private sectors.

As we explore the important themes and trends of this year’s ATM, we look forward to connecting with you and

sharing Dubai’s achievements. We also encourage you to discover and immerse yourselves in the city’s multifaceted offerings, while enjoying the warm hospitality of our people during your stay. Dubai looks forward to making this global travel trade event an exceptional experience for all. We hope you have a transformative ATM, with fruitful conversations, lasting partnerships and unforgettable memories.

- HE Issam Kazim Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing

Entrepreneurship takes the spotlight at ATM

In 2023, Arabian Travel Market (ATM) marked its 30th edition by unveiling its Net Zero pledge, which outlined a series of long-term goals to make the event more sustainable. Building upon this robust foundation of sustainability, ATM 2024 opens its doors today with a deeper focus on environmental stewardship by empowering the global travel and tourism community to embrace entrepreneurship. The theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, has, therefore, aptly been chosen for this year’s show.

Through the transformative potential of entrepreneurship, ATM 2024 endeavours to steer the sector towards greener operations by leveraging innovation, ensuring an even more resilient legacy for generations to come. Over the next four days, the show will spotlight numerous ways in which innovators are revolutionising traveller experiences, streamlining operations and propelling the industry towards a sustainable, net-zero future. This offers travel and trade professionals a platform to explore cutting-edge technologies and commercial

aviation, accommodation, attractions, cruises, destinations, hospitality, hotels, technology and more.

This year’s conference programme is meticulously crafted to further examine the pivotal role of entrepreneurship in the industry. Esteemed industry leaders will offer profound insights into this theme, alongside illuminating discussions on emerging trends across various sectors. Sessions will also spotlight how innovators are working to attract greater levels of funding to increase the sector’s overall contribution to the global GDP.

opportunities that have the potential to completely reshape the sector.

A McKinsey report revealed that in 2019, while the travel and tourism sector accounted for 10 per cent of the global GDP, the industry received a mere one per cent of start-up funding in the last 15 years. This disparity underscores a substantial gap between the sector’s economic output and its investment inflow relative to other industries.

ATM 2024 will, therefore, explore the crucial role that entrepreneurs play in driving progress across all sectors of the industry, including

A new entrepreneurship-focused summit will also explore the profound impact of travel entrepreneurship on the regional economy. Additionally, sessions highlighting entrepreneurship and investment will delve into identifying investment opportunities within tourism, strategies for attracting investors and new avenues for capital investment.

Complementing these initiatives, the Young Entrepreneurs session returns this year. Tailored for university students and graduates aspiring to carve a niche in the travel industry, this session aims to equip attendees with invaluable knowledge for cultivating a successful career path within the sector.

And as always, the event will provide invaluable networking opportunities, fostering connections between attendees and the future generation of industry talent.

HE Issam Kazim Dubai

ATM 2023

Encounter a blend of island luxury with vibrant city life for your seamless vacation. Anantara The Palm Dubai Resort offers all the elements for a great escape – whether for days of seaside romantic bliss or fun-filled family adventure.

Stay in spacious rooms or villas that reflect the Thai origins of Anantara, whilst embracing the lavish opulence of this ground-breaking destination. Laze by your private infinity pool or step into the shimmering lagoons straight from your room. Exquisite gastronomy awaits at our fine dining venues. Experience a traditional Turkish Hammam or one of our signature therapies in the soothing surrounds of Anantara Spa. Delight in a coastal paradise overlooking the glittering city lights of Dubai.

Qatar enhances its tourism proposition

Building upon the triumphs of 2023, Qatar Tourism continues its ascent in the travel and tourism sector. In alignment with the Qatar National Vision 2030 and the National Development Strategy, the country aims to elevate its tourism sector and solidify its standing as a leading family-friendly destination for visitors in the GCC and across the globe.

Recent events that contributed to the country’s diverse appeal included the Shop Qatar Festival and the AFC Asian Cup 2023™, following the success of the FIFA World Cup 2022™. These events have further

cemented the country’s reputation as a vibrant tourist destination.

After setting a record by hosting more than four million visitors in 2023, Qatar saw over 1.5 million international arrivals in the first two months of 2024 alone. Contributing to this success were events such as the Doha Jewellery & Watches Exhibition, which marked its 20th anniversary with a turnout of 30,000 visitors. Simultaneously, the 13th edition of the Qatar International Food Festival drew 267,000 attendees, showcasing the country’s prowess in hosting world-class events.

Radisson Hotel Group revolutionises event planning

Merging technology with human creativity, Radisson Hotel Group has introduced Radisson Meetings Unbound and Radisson Meetings Dream Machine to create unparalleled event experiences. These visionary concepts underscore the group’s commitment to redefining meetings and events.

Radisson Meetings Unbound presents a transformative approach to event planning by harnessing AI technology. It enables planners to share inspiration and conceptualise futuristic event spaces, pushing the limits of what’s possible in meeting and event planning.

The bespoke generative AI tool powering Radisson Meetings Dream Machine allows event professionals to visualise and personalise their ideas

accurately. Serving as a bridge from concept to reality, it offers a glimpse into the future of event spaces.

To complement these innovations, Radisson Hotel Group has introduced ‘infinity rooms’ across Europe and Africa. These immersive environments are designed to challenge and expand the traditional approach to meetings and events.

Through sensory experiences and visualisation exercises, participants are encouraged to think outside the box, fostering a collaborative spirit and co-creative process that aligns with the group’s ethos of making every moment matter.

Innovation remains at the forefront for Qatar Tourism. The country recently introduced new ‘Stopover’ packages with Qatar Airways to cater to timeconstrained visitors. Additionally, novel attractions like the Meryal Waterpark and Our Habitas Ras Abrouq resort have further enriched its tourism and hospitality offerings, enhancing its appeal to diverse audiences.

Seeking collaborations and partnerships with entities across the region and beyond, Qatar Tourism recently announced a ‘Double the Discovery’ partnership with Visit Saudi,

resulting in travel packages that allow visitors to explore both countries.

As Qatar solidifies its standing as a leading destination, its commitment to becoming a global hub for family holidays remains steadfast. Moreover, with state-of-the-art MICE facilities, opulent hospitality and an eclectic events calendar, Qatar promises immersive journeys through its heritage and traditions, promising unforgettable experiences and innovative options for all travellers.

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Lusail City

Created by Radisson Meetings Dream Machine

DISCOVER OUR RESORTS AND LET YOUR MIND WANDER

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Anantara The Palm Dubai Resort launches summer packages

Renowned for its luxury hospitality offering, Anantara The Palm Dubai Resort is showcasing its diverse offerings at ATM this year, with a special focus on its exclusive summer packages.

Situated on Palm Jumeirah, Anantara The Palm Dubai Resort invites guests to discover its urban retreat. With a 400-metre private shoreline and views of the Arabian Gulf, guests can enjoy an exclusive beach getaway. The property offers lagoon access rooms and Dubai’s only overwater villas, making it a unique destination. Additionally, the resort features acclaimed dining venues and the award-winning Anantara Spa, further enhancing the experience.

Anantara The Palm Dubai Resort invites guests to elevate their summer stay with the ‘Anantara Villa Special’. Exclusively available for those booking an overwater villa or a one-bedroom beach pool villa, the package includes a complimentary gourmet breakfast delivered daily to the villa for up to

two adults and two children under 12 years of age. Additionally, guests enjoy savings of up to 30 per cent on their booking. For added flexibility, they may also choose to savour their breakfast at either Crescendo or Revo Café.

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Dubai’s floating hotel highlights heritage

Dubai’s only floating hotel – the Queen Elizabeth 2 – is all set to showcase its maritime heritage and unique hospitality offering at ATM this year.

Managed by Accor, the Queen Elizabeth 2 Hotel is located in Port Rashid and is in close proximity to the city’s most prominent tourist attractions and shopping malls. With 447 renovated rooms and well-appointed suites, this unique destination offers a peaceful retreat to relax and unwind.

General Manager Ferghal

Purcell said: “The Queen Elizabeth 2 Hotel epitomises the evolution of travel. Combining our storied past with modern comforts, we offer guests unparalleled experiences. At ATM, we plan to unveil our latest initiatives and services designed to enhance the guest experience. From innovative sustainability practices aimed at protecting the environment and conserving natural

resources to the introduction of the latest technology enhancing guest interactions, at the Queen Elizabeth 2 Hotel, we are committed to leading by example in the travel industry.”

While learning more about its wide range of facilities, visitors to the booth at ATM will also have the opportunity to explore the ship’s rich history and its journey from an ocean liner to a hotel.

Ferghal added: “We are honoured to be part of an event that not only

showcases the best of travel but also sets the stage for the future of the industry. We invite attendees to visit our booth to experience the unique blend of heritage and hospitality that the hotel offers as well as to know more about our green initiatives that are aimed at contributing to a more sustainable world. We believe together, we can create a future where nature thrives.” VISIT STAND ME1120

Queen Elizabeth 2

One-bedroom beach pool villa

Anantara The Palm Dubai Resort

Kazakhstan showcases destination diversity

At this year’s ATM, Kazakhstan is showcasing its vibrant tourism industry, with its breathtaking landscapes, rich cultural heritage and unique attractions. From the awe-inspiring landscapes of Charyn Canyon and the serene Kolsai Lakes to the country’s ski towns, revered historical sites like the mausoleum of Khoja Ahmed Yasawi, Almaty’s dynamic vibe and delicious cuisine, there’s plenty to discover in this destination.

Kazakhstan emerges as a compelling year-round destination, captivating travellers with its blend of natural wonders, cultural richness and culinary delights. One of the important components of the country’s cultural heritage is the ancient art of eagle hunting, a tradition passed down from generation to generation by nomadic Kazakh tribes. This unique art of hunting, which has survived the trials of time, continues to be an important part of the national culture and traditions.

By participating in ATM, Kazakhstan aims to attract the attention of foreign tourists to its sites and allow immersion in the heritage of the country. Kairat Sadvakassov, Chairman of Kazakh

Tourism National Company JSC, said: “In 2023, our country witnessed a significant influx of tourists from the UAE, Oman and Saudi Arabia. Air traffic between these countries is also constantly increasing. Moreover, visitors from

these countries are among the top 10 foreign tourists visiting Kazakhstan.”

Earlier this year, Kazakhstan became a popular destination for travellers from this region during Ramadan and the Eid al-Fitr holidays. Sadvakassov said:

“This is a great achievement, resulting from the visa-free regime between our countries and the cooperation fostered annually at ATM Dubai.”

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Meet us at ATM on stand HC2310

At Rotana, we believe time well spent, is a life well lived. This enduring thought is at the heart of every experience we promise when you stay with us.

Our distinct collection of brands include Rotana Hotels & Resorts, Arjaan Hotel Apartments by Rotana, Centro Hotels, Resorts and Hotel Apartments by Rotana, Rayhaan Hotels & Resorts by Rotana, Edge by Rotana and The Residences by Rotana.

Transform moments into memorable experiences as we present a selection of diverse destinations, ideal for every journey.

To find out more, visit rotana.com Treasured time. Our promise to you.

Eagle hunting in Kazakhstan

Rotana announces two additions to its regional pipeline

Leading homegrown hospitality group Rotana has announced the addition of two new hotels to its thriving global portfolio of over 100 properties in the Middle East, Africa, Eastern Europe and Türkiye. The additions include Dar Rayhaan by Rotana, Al Khobar in Saudi Arabia and Riviera Rayhaan by Rotana, Doha in Qatar.

Dar Rayhaan by Rotana boasts 133 keys, including 113 rooms and 20 suites, each equipped with modern fittings and furnishings and city views. Complementing the offering are the hotel’s dining venues, recreational amenities as well as spaces and facilities for meetings and events.

The opening of Dar Rayhaan by Rotana is in line with the group’s ambitious goal of launching eight properties in the kingdom over the next four years, bringing the total key count to 4,400 across 16 establishments. The new property also increases Rayhaan Hotels & Resorts’ key count to 2,080 keys currently in operation across six hotels.

Indonesia features sustainable tourism efforts

Indonesia’s commitment to fostering productive, inclusive and responsible tourism takes centre stage at ATM this year. Emphasising the principles of sustainability, the nation’s efforts for 2024 revolve around the theme of ‘Green Tourism and Creative Economy’, aimed at showcasing the country’s natural wonders while promoting responsible travel.

At the heart of Indonesia’s tourism proposition lies the initiative ‘Keep The Wonders: Journey Across Destinations’ – the theme governing the department’s efforts to attract foreign tourists, particularly those from the Middle East. This endeavour invites travellers on a mindful journey through diverse tourism offerings and encourages conscientious travel, with a mission to raise awareness about the impact travellers have on the environment and local communities.

Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism and Creative Economy of the Republic of Indonesia, said: “Purchasing responsibly, supporting the local economy, giving back to the community, minimising the use of plastic, engaging in sustainable activities and selecting eco-friendly tourism industries are all ways in which we can empower

human resources and preserve nature, the environment and local culture.” By advocating for responsible travel behaviours, Indonesia seeks to ensure the preservation of its natural treasures for generations to come.

Furthermore, Indonesia will highlight its five ‘Super Priority Destinations’. “These stunning locations are Lake Toba in North Sumatra, Borobudur in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara and Likupang in North Sulawesi,” said Marthini. Promising unforgettable experiences, each of these destinations offers a glimpse into Indonesia’s rich cultural and natural heritage.

Moreover, Indonesia’s tourism calendar for 2024 boasts a line-up of world-class events. From the F1 Powerboat World Championship in North Sumatra to the MotoGP Mandalika and MXGP World Championship in West Nusa Tenggara, as well as renowned music festivals – Djakarta Warehouse Project, Hammersonic Festival and Jakarta International Java Jazz Festival – Indonesia promises a year filled with excitement and cultural enrichment for all visitors.

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Philip Barnes, CEO at Rotana, said: “The inauguration of Dar Rayhaan by Rotana in Al Khobar marks a significant milestone and holds a crucial role in supporting the kingdom’s growth strategy. The four-star property caters to the evolving travel preferences of our guests within this important market segment, reinforcing our dedication to delivering ‘Treasured Time’ for all.”

Meanwhile, the four-star Riviera Rayhaan by Rotana in Doha features 185 rooms and suites, including 129 standard rooms and 56 suites. Each room is carefully furnished with contemporary amenities, ensuring a blend of comfort and modernity for an unparalleled stay. The hotel is home to four unique dining outlets and also offers a host of wellness amenities as well as meeting rooms for events.

The new property introduces Rotana’s modern-design Rayhaan Hotels & Resorts brand to the Doha market.

The opening adds 185 keys to Rotana’s extensive portfolio across the region

and increases Rayhaan’s key count to 2,265 keys currently in operation.

Barnes added: “The opening of Riviera Rayhaan by Rotana in Doha marks a significant milestone for our ambitious growth strategy within the region. Not only does this new offering cater to our guests’ ever-evolving travel

preferences, but it also introduces the Rayhaan Hotels & Resorts brand to a new market. As we pursue our expansion strategy, we are excited about the opportunity to broaden our range of offerings in the city.”

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Batak Tandok Dance at Holbung Hill, Lake Toba

Riviera Rayhaan by Rotana

Marriott Bonvoy Moments unveils exclusive summer packages

Redefining luxury travel, Marriott Bonvoy has unveiled exclusive culinary experiences for travellers this summer, as part of its Marriott Bonvoy Moments programme. Tying luxury hospitality with experiential travel, the hospitality group invites members to bid their Marriott Bonvoy points on a range of culinary delights in Europe with exclusive packages specially designed to allow visitors to make the most of the destination.

Within the luxurious Hotel Alfonso XIII, a Luxury Collection Hotel, Seville, the auction winner will have the opportunity to explore Andalucia alongside acclaimed Chef José Pizarro. From savouring authentic Spanish cuisine to retreating to the chef’s private villa Iris Zahara in Cádiz, this experience promises a culinary odyssey.

The winner staying at the Renaissance Bordeaux Hotel in France will have an opportunity to experience French hospitality at its finest while diving into the heritage of

Further in Italy, Marriott Bonvoy members who win the package will get to enjoy an exclusive tour of a family-owned beverage establishment in Catania and sample modern Sicilian cuisine while staying at Mangia’s Brucoli, Sicily,

Marriott Bonvoy Moments serves as a gateway to adventures across the globe, granting travellers access to coveted events and destinations through the redemption of earned points from travel and everyday

Maison Martell and the region at the historic Château de Chanteloup.

Autograph Collection, located between Mount Etna and the Mediterranean Sea.

Culinary class

Kyrgyz Republic aims to boost Middle East visitation

With an aim to boost arrivals from the Middle East, the Kyrgyz Republic is participating in ATM for the second consecutive year, showcasing its enchanting landscapes, cultural heritage and warm hospitality to travel trade professionals.

The Central Asian country is positioning itself as a captivating destination for travellers seeking adventure, culinary delights and natural wonders. The Kyrgyz stand at ATM, therefore, serves as a national showcase, inviting visitors to tap into the country’s potential as a burgeoning travel hotspot.

Spearheading this endeavour is the Tourism Development Support Fund of the Kyrgyz Republic, which serves as the state’s primary tourism authority. The fund aims to increase tourist inflow through strategic marketing campaigns and targeted promotions

in foreign markets, attract investments into the country’s tourism projects and create ideal conditions for tourists and tourism businesses alike, all while ensuring sustainable development.

Notably, the influx of tourists from the Middle East has been steadily rising, with visitors drawn to the Kyrgyz Republic’s natural landscapes and the development of halal tourism infrastructure.

On a broader scale, the Kyrgyz Republic aims to foster closer ties with regional governments through collaborative initiatives.

These joint efforts are envisioned to not only promote the respective countries but also strengthen relationships, facilitating the exchange of ideas crucial for sustainable tourism development.

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Red Sea Global anticipates increased visitor numbers

Red Sea Global (RSG) recently announced its expansion plans. After welcoming its first guests last year, with Six Senses Southern Dunes and The St. Regis Red Sea Resort now open, upcoming resorts include Nujuma, a Ritz-Carlton Reserve (one of only six worldwide), Shebara, the first RSG-owned and operated resort in the destination, and Desert Rock, set in a hidden valley and offering exclusive luxury with just 60 keys.

Flight connectivity will also see a boost. The Red Sea International Airport receives regular weekly flights from Riyadh and Jeddah, operated by Saudia. More international flight operations are set to commence later this year.

To elevate the visitor experience, new subsidiary brands, including Akun, Galaxea and WAMA, will provide guests with opportunities to explore the destination’s diverse landscapes. Akun offers land-based adventure activities, including mountain, fat tyre and electric biking, hiking through nature trails and desert safaris. WAMA and Galaxea will deliver experiences above and below the sea, including diving, snorkelling, kayaking, kite surfing and sailing.

As a responsible developer, RSG aims to have a regenerative impact on the natural environment. The group hopes to deliver a 30 per cent net conservation benefit to local ecosystems by 2040. Furthermore, RSG has vowed to protect and regenerate corals in the Red Sea and beyond, and has installed more than 760,000 photovoltaic panels to power Phase One of The Red Sea solely by sunlight.

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Kegeti Gorge

Desert Rock

Transforming travel

Entrepreneurship is poised to transform tourism, driving innovation, enhancing experiences and addressing sustainability, ultimately shaping the future of travel

Despite the travel industry’s significant contribution to the global GDP, a mere one per cent of funding has been directed towards industry start-ups over the past 15 years. However, a noticeable shift is on the horizon, characterised by a surge in investments totalling over US$27 billion from 2020 to 2022, as highlighted in a McKinsey & Company report from February 2023.

ENTREPRENEURIAL RENAISSANCE

“This recent surge can be partially attributed to a combination of pre-pandemic disruptions, a growing focus on sustainability, changes in travel behaviour and opportunities for consolidation in fragmented markets,” said Margaux Constantin, Partner at McKinsey & Company.

“Before the onset of COVID-19, alternative accommodations emerged as a major disruptor in the travel industry. These innovations attracted significant investor interest. Additionally, sustainability-focused start-ups gained momentum, capitalising on a growing market of environmentally conscious travellers,” she added.

The pandemic catalysed several shifts in travel behaviour. Constantin

said: “This led to business model innovations aimed at addressing new considerations such as health and safety. Start-ups responded by introducing novel approaches to travel planning. Moreover, the pandemic created opportunities for investors to consolidate fragmented markets, particularly in sectors like business travel that experienced significant disruption, driving investment activity in the travel entrepreneurship space.”

Highlighting the pivotal role that entrepreneurship plays in the current economic climate, Constantin elaborated: “Travel start-ups play a crucial role in job creation, offering employment opportunities across various sectors. This not only reduces unemployment rates but also enhances livelihoods within communities.

“Moreover, innovative travel startups drive economic diversification by expanding beyond traditional industries. By contributing to the growth of direct tourism GDP, they generate new revenue streams and reduce dependence on specific sectors. Additionally, travel startups attract foreign direct investment (FDI) by positioning themselves as hubs for industry innovation.”

OVERCOMING CHALLENGES

Highlighting the barriers that exist beyond funding, Constantin explained: “Market saturation poses an obstacle for travel start-ups. The industry is fiercely competitive, with well-established players dominating most segments. Additionally, the industry’s high capital requirements pose a significant entry barrier. Intense competition and low profit margins necessitate substantial financial backing.”

Constantin further added: “The global nature of the travel industry also presents unique challenges, including navigating complex regulatory environments. Established players benefit from global network effects, making it difficult for start-ups to displace them. Furthermore, the industry’s susceptibility to economic downturns, geopolitical uncertainty and natural disasters add to the risk profile.”

Constantin also noted that the travel sector lacks a dense network of specialised investors with deep industry knowledge. “This gap results in a mismatch between start-up funding needs and investor priorities or risk appetites, further complicating fundraising efforts.”

UNLOCKING OPPORTUNITIES

Despite these challenges, there are promising opportunities for growth.

“Aspiring entrepreneurs must navigate a complex landscape characterised by both challenges and opportunities in the travel sector. Success hinges on the ability to acknowledge and overcome obstacles while leveraging emerging trends and technologies to carve out a niche in the competitive industry.”

Citing examples of successful strategies, Constantin said: “Integrating artificial intelligence into travel operations holds the potential to streamline processes and enhance customer experiences significantly. The increasing emphasis on sustainability also presents opportunities for ventures promoting eco-friendly practices.

“Additionally, emerging technologies such as Extended Reality (XR) offer avenues for immersive onboard experiences and innovative marketing strategies. Furthermore, catering to the demand for authentic and personalised travel adventures appeals to a growing market segment seeking unique experiences.”

SUCCESS STORY

Trove Tourism Development Advisors, a prominent global tourism consulting agency headquartered in New York City and operating across 25 destinations on five continents, specialises in tourism marketing and destination development.

Shedding light on the motivation behind launching the business, CEO Danny Cohanpour, said: “The tourism industry lacked a robust marketing and advisory firm with strong digital capabilities. With numerous challenges precipitated by the pandemic, tourism boards struggled to allocate their budgets effectively to yield returns. Recognising this gap, I founded Trove.”

Cohanpour added: “I launched the company just before the pandemic. While one might assume this hindered our start-up phase, destinations were actively seeking ways to enhance their strategies and adapt quickly. We capitalised on this demand by developing tools and services to empower destinations in targeting and enticing travellers more effectively.”

Among these innovative solutions was TroveSentiment, an in-house traveller sentiment analysis tool designed to provide destinations with comprehensive insights into traveller feedback before, during and after their trips. Additionally, the company’s campaign and media planning team

Andros Island

offered a complete suite of digital marketing and branding services, facilitating the development of awardwinning marketing campaigns for destinations.

Trove also introduced a tourism strategy and master planning practice to assist destinations in long-term planning for the next three, five and 10 years. These initiatives were complemented by a dedicated team focused on training tourism boards and local stakeholders in essential skills such as sales, customer service, product development, marketing, branding and digital strategies.

Highlighting a noteworthy example, Trove collaborated with the Caribbean Tourism Organisation, Bahamas Ministry of Tourism and Aviation and Compete Caribbean Partnership Facility to transform Andros Island into a thriving leisure travel destination.

Cohanpour said: “The largest island in the Bahamas, Andros had previously struggled with underdevelopment and limited tourism awareness. Trove spearheaded initiatives to address these challenges by enhancing tourism infrastructure and accessibility while implementing robust marketing strategies. Our approach involved creating a collaborative cluster comprising 130 local tourism businesses. Through a rigorous

Entrepreneurs must navigate a complex landscape characterised by both challenges and opportunities

six-month incubation programme focusing on sales, customer service, product development and branding, we equipped these businesses with essential skills. We also facilitated their transition to online platforms, enabling direct bookings.

“Furthermore, we developed a distinctive brand for the direct-toconsumer product, backed by extensive destination and market research. This encompassed an experiential product development plan and the creation of a cluster branding and marketing strategy. These efforts significantly elevated the visibility and accessibility of Andros Island, establishing it as a sought-after destination for travellers.”

Ushering in a new era

Abu Dhabi’s newly launched tourism strategy unveils an ambitious blueprint that ensures the emirate’s sustainable growth as a global tourism destination

With an aim to elevate the emirate’s travel and tourism sector, Abu Dhabi recently launched the new Tourism Strategy 2030. Approved by His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, and spearheaded by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), this blueprint signals a new era of development for the emirate’s travel industry.

SIGHTS SET ON GROWTH

The strategy seeks to boost visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030 (overnight and same-day), with a seven per cent year-on-year growth. This is set to significantly increase the sector’s contribution to the country’s GDP from approximately AED49 billion in 2023 to AED90 billion annually by 2030.

The strategy is expected to generate an estimated 178,000 new jobs by 2030 to meet new demands. It also intends to almost double international overnight visitors from approximately 3.8 million in 2023 to 7.2 million in 2030, expand hotel room availability from 34,000 in 2023 to 52,000 by 2030 and enhance the holiday home segment to diversify accommodation options.

The first pillar – Offering and City Activations – looks to enhance the overall guest experience by unveiling additional cultural sites, theme parks, retail offerings and new hotel chains, while also boosting the emirate’s calendar of concerts, festivals and family events. This will also see the dining landscape diversify, offering options including the introduction of culinary schools and training programmes.

DCT Abu Dhabi will more than double its efforts under the Promotion and Marketing pillar, expanding its international reach from 11 to 26 markets and enhancing synergy within Abu Dhabi’s tourism ecosystem. It will also establish strategic global partnerships with media outlets and well-known brands for high-profile collaborations, creating compelling, market-specific content across various touchpoints.

The strategy’s Infrastructure and Mobility pillar will see hotel room inventory increase across various categories, including accessible and luxury options, glamping and farm stays. Through collaborations, the emirate is set to enhance roads, public transport and infrastructure, simplifying travel within the city and boosting visitor inflow through increased flight seat capacity with both local and international airlines.

The strategy seeks to boost visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030

FOSTERING SUSTAINABLE

GROWTH ACROSS FOUR PILLARS

To achieve the goals of the strategy rolled out by Abu Dhabi, 26 key initiatives have been identified across four pillars, including Offering and City Activations, Promotion and Marketing, Infrastructure and Mobility, and Visa, Licensing and Regulations.

The initiatives will be unlocked through the collective vision of DCT Abu Dhabi, the Abu Dhabi Department of Economic Development (ADDED), the Department of Municipalities and Transport (DMT), Abu Dhabi Airports Company (ADAC) and other key government and private stakeholders, who play a strategic role in bringing the emirate’s tourism vision to life.

Lastly, both visitor experience and tourism business operations will be greatly enhanced with streamlined processes as part of the Visa, Licensing and Regulation pillar. In collaboration with relevant government agencies, enhanced platforms and processes will reduce time frames for all applications and permits to improve the ease of doing business and attract investment.

BUILDING ON THE SUCCESS OF 2023

In 2023, Abu Dhabi’s tourism sector saw a remarkable surge from 2022 levels, marking a 27 per cent increase in hotel guests and a 54 per cent rise in international guests, with visitors drawn to the emirate’s array of over 150 events alongside its pristine beaches,

entertainment venues, leisure attractions and natural landscapes.

Abu Dhabi’s cultural sites, including Qasr Al Hosn, Qasr Al Watan and Sheikh Zayed Grand Mosque, attracted more than 8.7 million visitors. New offerings, cultural festivals and art exhibitions saw record-setting attendance at Louvre Abu Dhabi while the inaugural Manar Abu Dhabi public art exhibition underscored the emirate’s diverse appeal.

Visitor numbers were further boosted by a 44 per cent increase in MICE events. With 960,000 delegates across 2,477 events exploring Abu Dhabi’s attractions and dining options, the food and beverage sector saw a resultant 21 per cent revenue increase. In addition, flagship entertainment events like the Mother of the Nation Festival and Formula 1 Etihad Airways Abu Dhabi Grand Prix, along with cultural milestones such as the Al Hosn Festival and the Liwa Festival, further solidified Abu Dhabi’s position as a global centre for leisure and tourism. VISIT STANDS ME0750, ME0720

THE NEW TOURISM

STRATEGY 2030 SEEKS TO: Increase visitor numbers from 24 million in 2023 to 39.3 million by 2030

• Increase tourism contribution from AED49 billion in 2023 to AED90 billion in 2030

Create 178,000 new jobs by 2030

• Increase international overnight hotel stays from 3.2 to 3.9 nights

• Increase international overnight visitors from 3.8 million in 2023 to 7.2 million in 2030

• Increase hotel room supply from 34,000 in 2023 to 52,000 in 2030 and promote holiday homes

THE FOUR MAIN PILLARS OF THE STRATEGY ARE:

• Offering and City Activations

• Infrastructure and Mobility

• Promotion and Marketing Visa, Licensing and Regulation

Qasr Al Watan

Wonders unveiled

Indonesia invites travellers on a mindful journey of discovery through its diverse sustainable tourism offerings

Indonesia, with its enchanting array of over 17,000 islands, promises a tapestry of adventures unlike any other. From the bustling streets of Jakarta and the cascading waterfalls of Bali to the mythical realms of Komodo National Park – home to living dragons – the nation offers an unmatched diversity of experiences. While Bali may capture much of the spotlight, Indonesia beckons travellers to explore beyond its renowned shores. From Java and Sumatra to Sulawesi and beyond, each destination holds its own allure.

At ATM this year, the Ministry of Tourism and Creative Economy of Indonesia is showcasing the nation’s sustainable tourism initiatives, inviting visitors on a mindful journey of discovery across this captivating archipelago, in line with its focus on ‘Green Tourism and Creative Economy’ for the year. Central to these efforts is the theme ‘Keep The Wonders: Journey Across Destinations’ that highlights Indonesia’s dedication to providing diverse and sustainable tourism experiences.

According to Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism and Creative Economy of the Republic of Indonesia, it all comes together to encourage responsible actions. “Purchasing responsibly, supporting the local economy, giving

In line with this strategy, the country is highlighting five of its ‘Super Priority Destinations’ that encompass Lake Toba in North Sumatra, Borobudur in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara and Likupang in North Sulawesi.

Marthini emphasised: “These five gems of ‘Wonderful Indonesia’ present a once-in-a-lifetime opportunity. Embark on a journey through time, marvel at the magnificent scenery and discover countless adventures awaiting in Indonesia. With stunning natural landscapes, vibrant underwater ecosystems, pristine beaches and rich historical sites, each destination promises to paint your experience with beautiful colours.”

AN ACTION-PACKED CALENDAR

Indonesia continues to solidify its position as a premier tourism destination by leveraging its events calendar. Once again, the nation has been entrusted to host the prestigious MotoGP event, slated for September 27 to 29, 2024, in Mandalika – one of the five Super Priority Destinations. With this event, the country aims to offer visitors from across the globe the chance to experience the thrilling action of MotoGP while immersing themselves in Indonesia’s diverse tourism offerings.

Indonesia offers an unmatched diversity of experiences

back to the community, minimising the use of plastic, engaging in sustainable activities and selecting eco-friendly tourism industries are all ways that we can empower human resources and preserve nature, the environment and local culture,” she said.

SUPER

FIVE IN THE SPOTLIGHT

Sustainable travel practices not only promote environmental conservation but also play a crucial role in fostering the development of rural destinations and supporting local economies. Recognising this synergy, Indonesia is directing attention to a comprehensive tourism offering. “One approach is through tourism villages, which guarantee equitable tourism distribution and boost the regional economy,” said Marthini.

Adding to the allure are the festivities of Karisma Event Nusantara 2024, one of Indonesia’s top programmes. Spanning the entire year, this festival comprises 110 events representing all 38 provinces of Indonesia. Through five distinct categories – culinary, art, music, carnival and culture – it spotlights the traditions and experiences found throughout the archipelago. By highlighting the cultural diversity and artistic heritage of each region, it captivates audiences both domestically and internationally.

Lastly, with the vibrant music festivals – Djakarta Warehouse Project, Hammersonic Festival and Jakarta International Java Jazz Festival –Indonesia promises a year filled with excitement and cultural enrichment.

Gili Lawa, Labuan Bajo

Tegallalang Rice Terrace, Ubud

Lake Toba offers a captivating array of experiences that makes it a must-visit destination. From hiking trails that lead to panoramic viewpoints overlooking the lake to water sports such as swimming, kayaking, and fishing, there's no shortage of adventures to embark on. Beyond its natural wonders, Lake Toba is steeped in rich cultural heritage as the home to the Batak people. Overall, Lake Toba's beauty and culture are a lakescape that has been preserved for centuries.

Lake Toba

Elevating travel

Adopting an innovative and proactive approach, Elevate continues to expand its offerings for its diversified network of international tour operators

Led by a dedicated team with over two decades of industry expertise, Elevate seamlessly connects destination services with travel businesses worldwide. Promising support throughout the entire customer journey, from curated hotel choices to bespoke experiences, the company tailors its services to suit the unique needs of every business partner and customer, serving as their in-destination extended arm, adding value at every step.

According to Chief Executive Officer Samir Hamadeh, “Elevate has positioned itself as a leading brand within the industry, proudly serving some of the world’s most renowned tourism brands. Our success is reflected through positive customer feedback and acknowledgement, the best of which is being recognised as a ‘Platinum Partner’ of Virgin Atlantic Holidays, ‘Best DMC’ globally by Voyage Privé and ‘Most Supportive DMC’ by Elegant Resorts, while also earning the title of ‘1st Grand Serandipians DMC Champion Gold’ and last but not least, the ‘TripAdvisor Travellers’ Choice Award’.

Elevate has also been honoured as a member of the esteemed Virtuoso network within the EMEA region, underscoring its commitment to excellence.

In spotlighting the company’s further achievements, Hamadeh said: “Our Elevate Cruises team has made a significant development through its partnership with Celestyal Cruises, working together on positioning their newest vessel, Celestyal Discovery, in the

region. This move will mark their debut in the Gulf later this year in October 2024.”

Simultaneously, the company has expanded its MICE operations, with a significant focus on attracting business events, pharma and automotive events, incentives and conferences into the UAE and the wider region. “This will support our global destinations, with Thailand, being the newest addition to our portfolio, which currently includes the UAE, Oman, Qatar and the Maldives.”

Hamadeh added: “We will continue to evolve and expand our offering to cater to the needs of our existing and new customers. At this year’s ATM, we will be unveiling various new initiatives that will reshape the industry, including incorporating AI technology into enhancing our customer experience – a reflection of our innovative approach.

“Furthermore, our collaborations with Luxury Escapes Australia and American travel and hospitality conglomerate Apple Leisure Group will facilitate substantial growth in the Australian and US markets.”

Looking ahead, Elevate anticipates unprecedented growth, with a projection of doubling its current size in the next couple of years. “We remain steadfast in our commitment to delivering unparalleled service to our existing partners and are dedicated to nurturing these relationships while simultaneously expanding to a wider portfolio of destinations,” concluded Hamadeh.

VISIT STANDS ME1120, ME0750, ME0720

Elevate has positioned itself as a leading brand within the industry

Samir Hamadeh

Thailand

Perfect trips

As one of the world’s most trusted travel agencies, Trip.com ensures seamless journeys with its extensive network of travel options

With over 400 million members, Trip.com Group is one of the world’s leading travel agencies. Its platform, Trip.com, offers customers an extensive network of more than 1.4 million hotels in 200 countries and regions as well as transport options covering over two million individual flight routes connecting more than 5,000 cities around the globe.

Trip.com is actively expanding its footprint into new and emerging markets. By focusing on strategic regions like the Middle East, the company is capitalising on untapped potential and diversifying its geographic portfolio to include highgrowth leisure destinations. The brand’s new regional office in Dubai marks a significant milestone in its expansion journey and highlights its commitment to the Middle East.

At this year’s ATM, Trip.com is showcasing its initiatives tailored for the region. Boon Sian Chai, Managing Director and Vice President

of International Markets at Trip.com Group, said: “Our approach combines cutting-edge technology and strong partnerships to develop a travel platform that meets the distinctive needs of travellers in this region. We’re focusing on adapting our services to align with local preferences in language and cultural nuances, ensuring we effectively connect global travel opportunities with regional demands.”

In highlighting some of the company’s latest developments in this space, Chai said: “Trip.com is forging alliances with key industry players, such as our recent partnership with Saudi Arabia’s Seera Group, to enhance our market presence and service capabilities. These collaborations are instrumental in providing localised services that cater to specific market demands and consumer preferences.”

Trip.com is also enhancing its product suite with bundled services,

Our presence at ATM will highlight our efforts to deepen our engagement

including the ‘Bundle and Save’ and experience-driven packages. These offerings are designed to provide value to consumers while optimising revenue opportunities through diversified offerings.

Chai added: “By harnessing advanced technologies, such as artificial intelligence and big data analytics, Trip.com is improving its operational efficiency and customer service. This technology-driven approach enables us to deliver personalised travel solutions and improve user engagement.

“Furthermore, Trip.com is intensifying its marketing efforts to build brand recognition and loyalty in international markets. By tailoring marketing strategies to regional characteristics and consumer behaviour, we aim to enhance our global visibility and attract a broader customer base.”

Recognising the size of the Chinese tourist market, Trip.com continues

to tailor its services to meet the preferences of Chinese travellers abroad. As per Chai, this targeted approach helps in maintaining a strong competitive edge in critical markets.

Also noteworthy is the company’s sustainable growth strategy. “In our pursuit of expansion, Trip.com is committed to sustainable practices. By integrating sustainability into our growth strategies, we aim to align with global standards and attract environmentally conscious travellers.

“Our presence at ATM will highlight our ongoing efforts to deepen our engagement and enhance our offerings throughout the Middle East. Visitors to our booth will discover how our technology-driven solutions are designed to streamline and enrich the travel experience, making it more seamless and integrated for users.”

Boon Sian Chai

Dubai

Global Stage

12:00 - 12:20

GLOBAL STAGE WELCOME: THE GATEWAY TO GLOBAL INSIGHTS

In partnership with Dubai’s Department of Economy and Tourism

As Dubai continues to grow in global popularity as a destination, understand the key objectives and plans for the coming years.

Speaker: HE Issam Abdulrahim Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing

12:30 - 13:00

STRENGTHENING INTER-REGIONAL TRAVEL: LEARNINGS FROM EUROPE

Join this chat with the European Travel Commission for actionable insights on fostering seamless travel and the success of Europe’s interregional travel developments.

Moderator: Richard Dean, Presenter, Dubai Eye

Speaker: Teodora Marinska, Chief Operating Officer and Head of Public Affairs, European Travel Commission

13:00 - 14:00

MINISTERIAL DEBATE: STREAMLINING TOURISM BEYOND THE GCC

In partnership with Ministry

MONDAY 6TH MAY

of Economy, UAE

Ministers from the GCC will take centre stage in a pivotal debate on streamlining tourism. Explore collaborative strategies that allow tourism to fuel economic growth in the region, from the impact of the ‘Unified Visa’ to enhancing connectivity and commercial development.

Moderator: Richard Dean, Presenter, Dubai Eye

Speakers: HE Abdullah bin Touq Al Marri, Minister of Economy - UAE; others to be announced online

14:30 - 15:00

MARKET INSIGHT SUMMIT: FRAMEWORKS FOR TOURISM INVESTMENT

Discover prime investment opportunities in tourism, explore tactics to entice investors and learn from industry experts on crafting frameworks to allure, advocate and maintain investments. Don’t miss out on key tips and insights for diversifying investment avenues.

Moderator: Jan Gerrit Koechling, Partner Dubai UAE, Roland Berger

Speakers: Basmah Al-Mayman, Regional Director - Middle East, UNWTO; Guy Hutchinson, President - Middle East & Africa, Hilton; Julia Simpson, CEO, WTTC

15:05 - 15:45

MARKET INSIGHT SUMMIT: CAPITALISING ON CHINA’S PREDICTED TOURISM SURGE

In partnership with Huawei Delve into the booming outbound tourism from China, in a panel led by Petal Ads, Huawei’s digital advertising platform. Gain strategies to captivate and connect with these lucrative travellers by deciphering trends, cultural nuances and the power of mobile marketing.

Moderator: Sukhpreet Singh Ghataura, Director - Ecosystem Development, MEAI, Huawei Speakers: Pan Lu, VP - Marketing Sales, Shanghai Dongfang Newspaper Co. (The Paper “Peng Pai Xin Wen”); Justin Chen, President, Huawei Device Cloud Service - Advertising Business Department

15:50 - 16:40

MARKET INSIGHT SUMMIT: UNLOCKING THE TRUE POTENTIAL OF INDIAN TRAVELLERS

In partnership with Videc Experts will explore the complexities and hidden opportunities within Indian markets. Discover strategic advantages, understand traveller characteristics and explore winning marketing

strategies to elevate your presence in India’s dynamic tourism landscape.

Moderator: Virendra Jain, Co-Founder & CEO, Videc

Speakers: Ross Veitch, CEO & Co-Founder, Wego; Raj Rishi Singh, CMO and CBO - Corporate, MakeMyTrip; Ankur Garg, Chief Commercial Officer, Air India Express

16:45 - 17:15

MARKET INSIGHT SUMMIT: INFLUENCING THE AMERICAS THROUGH EXPERIENCES, ADVENTURE AND ATTRACTIONS

As outbound growth from the Americas returns, discover how experience-driven spending shapes travel choices and attracts these adventurers to the Middle East. Explore new sustainable developments and entertainment offerings in the Middle East and how they are opening the door to new markets.

Moderator:Jules Ugo, CEO, LOTUS

Speakers: Anabela Radosevic, Head of Business Development, Arabian Adventures; Roberto Bermúdez, Managing Director, NexusCube; Clark Williams, Marketing & Communications Director, Trojena

TUESDAY 7TH MAY

11:00 - 11:40

ENTREPRENEURSHIP SUMMIT: THE POWER OF FAILING FORWARDS

Failure is an essential and inevitable part of the entrepreneurial journey and life is one big experiment. Join this thought-provoking, engaging keynote talk on ATM’s Global Stage, where you will learn how to grow, develop and most importantly, fail forwards towards your goals.

Speaker: Dave Cornthwaite, Chief Adventure Officer, SayYesMore

11:45 - 12:25

ENTREPRENEURSHIP SUMMIT: NURTURING TRAVEL AND TOURISM ENTREPRENEURSHIP TO DRIVE ECONOMIC GROWTH

Maximise the transformative potential of travel entrepreneurship. Speakers at this session will explore the role of innovation and technology in economic growth as well as government incentives that support entrepreneurial endeavours in travel.

Moderator: Gavin Gibbon, Deputy Middle East Editor at Arabian Gulf Business Insight | AGBI

Speakers: Margaux Constantin, Partner, McKinsey & Company; Charaf El Mansouri, Co-Founder & CEO, Dharma; Danny Cohanpour, CEO, Trove Tourism Development Advisors; Amna Al Redha, Manager, AviationXLab (part of the Emirates Group Future Technology and Innovations team); Mona Faraj, Co-Founder & CEO, ExploreTech

12:30 - 13:15

ENTREPRENEURSHIP SUMMIT: DIVERSITY - THE KEY TO UNLOCKING CREATIVITY

Unlock the power of diversity to ignite creativity in your business. Explore the benefits of inclusivity and its role in driving innovative offerings. Learn from cross-industry experiences how embracing diversity fuels innovation, ensuring your business thrives in an industry rich with unique perspectives and ideas.

Moderator: Aradhana Khowala, CEO & Founder, Aptamind

Speakers: Sophie Blondel, General Manager, The H Dubai; Michelle Lee, Vice President - Brand & Communications, Dubai Airports Cooperation; Basmah Al-Mayman, Regional Director, Middle East, UNWTO

13:20 - 14:00

ENTREPRENEURSHIP SUMMIT: GLOBAL DISRUPTIONS ARE CATALYSTS FOR INNOVATION

The past few years have seen unprecedented levels of disruption to economies around the world, affecting traditional thinking about travel and tourism. Instead of trying to react, should we embrace and anticipate disruption and use it to grow?

Moderator: Bruce Martin, CEO, Travel Gossip

Speakers: Kevin Czok, Co-Founder and Managing Partner, Stakehouse and Hotel

Data Cloud; Bhanu Chopra, Chairman

14:30 - 15:10

DATA-LED BUSINESS DECISIONS, FOR SUPERIOR OPERATIONS

This discussion will extend beyond traditional boundaries, exploring innovative approaches to meet customer expectations amidst burgeoning growth opportunities. From deciphering the growing passenger numbers by destination airports and the outlook on premium versus economy to redefining luxury in the hotel sector, we will unravel the nuances of consumer travel and preferences and their impact on strategic decision-making.

Speakers: Jeremy Bowen, CEO, Cirium; Sarah Duignan, Director of Client Relationships, STR

15:20 - 16:00

LOOKING SKYWARD FOR INNOVATION: HOW TECHNOLOGY IS DISRUPTING AVIATION

In partnership with Travel Perspective

The aviation landscape is evolving with Middle East passenger numbers soaring to 429 million this year. Dive into discussions led by aviation innovators, exploring the shift towards a sustainabilityfocused, tech-driven future.

Moderator: Mark Frary, Co-Founder, Travel Perspective

Speakers: Kevin Hightower, VP

of Product, Cirium; Kashif Khalid, Regional Director - Africa & Middle East, IATA; Amna Al Redha, Manager, AviationXLab (part of the Emirates Group Future Technology and Innovations team); Abe Dev, Vice PresidentDigital & Innovation, Riyadh Air

16:00 - 16:20

NAVIGATING THE FUTURE OF AIR TRAVEL

Diving deeper into the topic of aviation, the CEO of Dubai Airports discusses the intricate landscape of transport evolution, addressing challenges of sustainability, efficiency and innovation.

Moderator: Mark Frary, Co-Founder, Travel Perspective

Speaker: Paul Griffiths, CEO, Dubai Airports

16:30 - 17:00

THE SHIFT IN TRANSPORT PREFERENCES & WHAT IT MEANS FOR TRAVEL IN THE MIDDLE EAST

In partnership with TTN Middle East

This expert panel examines the shift in the transport landscape, driven by sustainability. Discover its impact on travel preferences and the surge in demand for eco-friendly modes.

Moderator: Rashi Sen, Editor, Travel & Tourism News Middle East

Speakers: Björn Bender, Executive Chairman & CEO, RailEurope; Tero Taskila, CEO & Chairman, Beond; Nicolas Soucaille, General Manager, Blacklane UAE

& Managing Director, RateGain; HE Dr. Abed Al Razzaq Arabiyat, Managing Director, Jordan Tourism Board

11:00 - 11:40

LUXURY SUMMIT: NEXT-LEVEL

LUXURY - HOW TO STAND OUT AS TRULY PREMIUM IN AN OVERSATURATED MARKET

In partnership with LUTE

In an era where the term “luxury” saturates the hospitality industry, how can you truly differentiate?

What does it now take to really make a memorable impression that will win over wealthy travellers who feel they’ve seen and done it all before?

Learn what truly sets apart premium properties with this expert panel that shares insights and specifics on what their properties do differently. The secrets to making a lasting impression on the world’s most discerning and demanding travellers will be revealed.

Moderator: John O’Ceallaigh, Founder, LUTE: The Luxury Travel Edit

Speakers: Claudia Kozma Kaplan, SVP & Global Head of Brand, Raffles; Richard Alexander, General Manager, The Lana (Dorchester Collection); Michael Grieve, Chief Brand Officer, Jumeirah; Marco Franck, Chief Hospitality Officer, Boutique Group

11:45 - 12:30

LUXURY SUMMIT: BRINGING THE EXPERIENCE ECONOMY TO LUXURY - ATTRACTING CUSTOMERS WITH ONE-OFF MOMENTS THAT MATTER

In partnership with LUTE

Learn how to successfully combine luxury and the experience economy, creating one-of-a-kind moments that resonate with modern travellers. Gain valuable guidance on crafting unique, distinctive and compelling experiences that capture attention and foster loyalty.

Moderator: John O’Ceallaigh, Founder, LUTE: The Luxury Travel Edit

Speakers: Aradhana Khowala, CEO & Founder, Aptamind; Amanda Elder, Chief Commercial Officer, Kempinski; Sebastien Carre, Group Head of Hospitality Operations at Red Sea Global; Amir Golberg, Senior Vice President Operations - Middle East & Africa, Minor Hotels Group

12:35 - 13:15

LUXURY SUMMIT: LUXURY PRODUCT DEVELOPMENT - WHAT TRAVEL CAN LEARN FROM RETAIL

In partnership with The Global Travel and Tourism Resilience Council

How can tourism steal the success in luxury markets from retail brands? Discover personalised messaging, multi-channel marketing and top-tier service strategies that can be applied across the travel and tourism landscape to boost the luxury experience. From technology to loyalty strategies, there is a lot to learn from retail.

Moderator: Rhea Saran, Founder, Kahāni by Rhea Saran

Speakers: Dr. Nikhil Kilpady, Global Director - Aerospace, Frost & Sullivan; Amy Nelson-Bennett, CEO, Positive Luxury (formerly Molton Brown and Clive Christian Group); Nicholas Soucaille,

WEDNESDAY 8TH MAY

General Manager, Blacklane UAE; Christian Delom, President, CDCONSULT

13:30 - 14:20

ICCA PRESENTS: IMPORTANCE OF MARKET INTELLIGENCE FOR SUCCESSFUL HEALTHCARE MEETINGS

In partnership with ICCA Join ICCA as we explore the power of market intelligence for healthcare meetings. Gain real-life insight into leveraging tailored intelligence to identify trends and optimise strategies. Discover how market intelligence can elevate planning and execution, ensuring impactful outcomes and enriched attendee experiences.

Moderator: Anju Gomes, Regional Director, ICCA ME

Speakers: Lindsay Bowman, Leading Meetings, Incentives, Conferences, Exhibitions (MICE), Sport and eSport, Qatar Tourism; Arwa Asiri, Compliance Officer - MEA Region, Mecomed; Paul Wilson, Executive Director of Partnerships and Business Development, INDEX Holding; Kavitha Pais Prabhu, Director - Association Mangement & Consulting, MCI Middle East

14:30 - 15:00

SHOP, EXPLORE, REPEAT: THE GROWTH OF RETAIL TOURISM

In partnership with TTN Middle East Are people still travelling great distances

to grab the best bargains? Does the Middle East remain an important outbound market for shopping tourism despite China opening up? Our speakers deep dive into evolving shopping behaviour and motivations while revealing this year’s most popular luxury shopping destinations and how they made it to the top.

Moderator: Rashi Sen, Editor, Travel & Tourism News Middle East

Speakers: Emily Jenkins, Head of Product Development, DW Travel; Sienna Parulis-Cook, Director of Marketing and Communications, DragonTrail International; Sammy Musa, International Markets Director - Middle East, India & Turkey, The Bicester Collection

15:15 - 16:15

GBTA PRESENTS: BEYOND REBOUND, CHARTING THE NEXT COURSE FOR GLOBAL BUSINESS TRAVEL

In partnership with GBTA 2024 marks a pivotal year where the world is back to “business travel as usual.” Or is it? Join GBTA and a panel of industry experts as we delve into the latest insights and global and regional forecasts from GBTA’s Business Travel Index™ Outlook and outline evolving trends and transformative factors poised to shape the industry for travel buyers, suppliers,

business travellers and beyond.

Moderator: Catherine Logan, Regional Senior VP - EMEA & APAC, GBTA

Speakers: Sophie Hulgard, Chief Sales Officer, Accor; Shaun Anderson, Head of Business Development, Dnata Travel Management; Souhilla Taarabit, Group Head of Corporate Travel Services, Al Futtaim

16:30 - 17:30

THE POTENTIAL OF CRUISE: CREATING SWELL IN THE MIDDLE EAST

What are the key challenges and opportunities in positioning the Gulf and wider Middle East as a thriving cruise destination? Explore enhancements to business models, partnerships, infrastructure, marketing strategies and more.

Moderator: Gemma Greenwood, Director, Content Inc

Speakers: Dave Goodger, Managing Director - EMEA, Tourism Economics; Turky Kari, Executive Director - Marketing and Corporate Communications, AROYA Cruises; Lakshmi Durai, CEO, CruiseXplore; Saud Mohammed Saeed Hareb, Cruise Lead, Dubai Department of Economy & Tourism; Saud Hareb Almheiri, Assistant Manager, Dubai Department of Economy & Tourism

THURSDAY 9TH MAY

10:30 - 11:10

SUSTAINABILITY SUMMIT: COP28 UNPACKED - CHARTING TRAVEL’S PATH TO SUSTAINABILITY

Explore the outcomes of COP28, including commitments to reducing fossil fuel usage and decarbonisation, and learn how this will impact efforts across industries such as aviation, hospitality, attractions and transport. Our panel of sustainability experts will outline the journey to decarbonisation, spotlighting new resources, technologies and collaborative efforts.

Moderator: Adrienne Doolan, CEO, Green Touches

Speakers: Philip Halanen, Head of Sourcing and Sustainability, Wyndham EMEA; Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance; Matt Brown, Chief Sustainability & Assurance, Expo City Dubai; Ahmed Samir Elbermbali, Sustainability Market LeaderMiddle East Commodities and Industry & Facilities, Bureau Veritas

11:15 - 12:00

SUSTAINABILITY SUMMIT: REFRAMING

SUSTAINABLE TRAVEL MESSAGING

In partnership with The Global Travel and Tourism Resilience Council

While the Middle East is often associated with sand and shopping, its rich natural landscapes and

biodiversity often go unvoiced. Explore the concept of NaturePositive travel, emphasising the region’s ecological wealth and diverse species tapestries. This session highlights the intrinsic link between travel, nature and biodiversity, showcasing ways in which the Middle East can market itself as a surprising hub of ecological richness and drive interest from the sustainable traveller.

Moderator: Rylan Henriques, Partner, Boston Consulting Group

Speakers: Kiran Haslam, CMO, Diriyah Development Group; Nico Nicholoas, CEO, Trees4TravelZEERO, Trees4Events; Jennifer Croes, Conservation Scientist and Sustainability and Quality Management Advisor, Arabian Wanderer; Andrew Gardner, Associate Director, Biodiversity Conservation - Emirates Nature-WWF

12:05 - 12:45

SUSTAINABILITY SUMMIT: STANDARDISING SUSTAINABLE PROCUREMENT CRITERIA

In partnership with GBTA

As sustainability in travel continues to mature, it’s becoming increasingly important to streamline reporting and processes. Find out how Sustainable Procurement Standards can help the industry on the road to net zero by integrating sustainability into the RFx process in an impactful way

that brings benefit to corporations, suppliers and the planet.

Moderator: Catherine Logan, Regional Senior VP - EMEA & APAC, GBTA

Speaker: Mohammed Halawi, Global Director, Firmenich

12:50 - 13:30

SUSTAINABILITY SUMMIT: LEVERAGING SUSTAINABILITY FOR LUXURY MARKETS

Discover the intrinsic link between sustainability and loyalty in luxury markets. Speakers will analyse how aligning with sustainable practices can unexpectedly expand reach within luxury markets without compromising on quality. Learn about the evolving demands of luxury travellers and best practices for seamlessly integrating sustainability into every aspect of your business using real-life case studies.

Moderator: Joseph Diaz, Co-Founder, Afar Media

Speakers: Noelle Homsy, Co-Founder, ENVI Lodges; Anders Ellemann Kristensen, Director of Sales, Albatros Expeditions

14:30 - 15:30

EDUCATING YOUNG ENTREPRENEURS: BUILDING A CAREER IN TRAVEL

In partnership with The Emirates Academy of Hospitality Management

This afternoon is dedicated to inspiring

the next generation of travel leaders. ATM welcomes university students and graduates to gain insight into building a thriving career in the travel industry. Our panellists will unveil opportunities, strategies and essential skills needed to pave the way for a successful future in travel.

Moderators: Azza Mabkhout, Student, The Emirates Academy of Hospitality Management; William Thomas, Student, The Emirates Academy of Hospitality Management

Speakers: Mira Zakharia, Senior HR Director, Ras Al Khaimah Tourism Development Authority (RAKTDA); John Philipson, Chief Operating Officer, Cheval Collection; Jeff Strachan, Associate Vice President, Dubai College of Tourism; Lee-Anne Singer, Marketing Director, Singer Group

15:30 - 16:00

NETWORK WITH FUTURE LEADERS

In partnership with The Emirates Academy of Hospitality Management

As we wrap on the final day, we invite attendees to join us on the Global Stage to impart wisdom, inspire and connect with university students. This is an opportunity to build connections with future workforces and help support the growth of our future talent pool.

Future Stage

Sponsored by Sabre

11:30 - 13:15

TRENDS SHAPING THE FUTURE OF HOSPITALITY IN THE MIDDLE EAST

Gain actionable strategies to futureproof your hospitality business.

During this session, experts will examine the growing complexities in the hospitality landscape, from identifying emerging source markets to leveraging international tourism trends. This session will also uncover the pillars of future travellers, offering insights into new and existing market trends. Dive deeper into these trends and their impact across various functions, from marketing to operations and commercial aspects. Panellists will highlight tools for future success during the session, from new technology to approaches to marketing and diversification of offerings.

Moderator: Seymone Leigh Moodley, Editor in Chief, Hotel & Catering News

Speakers: Haitham Mattar, Managing Director - Middle East, Africa & South West Asia, IHG Hotels & Resorts; Sandeep Walia, Chief Operations Officer - Middle East, Marriott International; Amnah Ajmal, Executive Vice President of Market Development - EEMEA, Mastercard; Sitara Saeed, Sales Director, Silkhaus; Adrian Messerli, President

MONDAY 6TH MAY

of Hotel Operations, Four Seasons; Bassem Saudy, Cluster Director of Sales & Marketing, Banyan Tree Dubai

13:20 - 14:00

THE NEW AGE OF ISLAND TOURISM

In partnership with Travel Perspective

The Middle East is at the forefront of creating islands, ranging from the rebooted Palm Jebel Ali development in Dubai to Sindalah off Saudi Arabia. Islands devoted to ecotourism, such as Hawar in Bahrain, also reflect a new age of island tourism. As natural islands worldwide face up to climate change, learn how destinations are embracing or facing up to change during this insightful session.

Moderator: Mark Frary, Co-Founder, Travel Perspective

Speakers: HE Sylvestre Radegonde, Minister for Foreign Affairs and Tourism of Seychelles; Dr. Emad Abuelanain, Associate Professor of Tourism, University of Khorfakkan; Hon. Edmund Bartlett, Minister of Tourism, Jamaica; Nicolas Torio, General Manager, voco Monaco Hotel, The Heart of Europe

14:10 - 15:00

FUTURE-PROOFING: BUILDING RESILIENCE AND REINFORCING

SECURITY IN DESTINATIONS

In partnership with the Global Travel & Tourism Resilience Council Determining the appropriate framework for companies to minimise the impact of future crises while ensuring destinations are known as safe and secure is paramount in destination development. Thought leaders from both the public and private sectors will share best practices in this quest.

Moderator: Elizabeth MacLean, Co-Managing Director, Herdwick Communications

Speakers: Alastair Crossley, Global Head of Travel Solutions, AXA; Nikolaos Gkolfinopoulos, Head of Tourism, ICF; Carlos Cendra, Chief Marketing and Communications Manager, Mabrian Technologies; Syed Ali Haider, Director, Fragomen

15:10 - 15:50

BRANDING IN THE AI ERA: HOW TRAVEL BRANDS CAN CAPTURE WANDERLUST

In partnership with EternityX

In today’s global tourism landscape, Chinese tourists have emerged as a powerful force, particularly in the Middle East region. To leverage their power, travel brands and marketers must

understand their behaviours, preferences and media consumption patterns. This workshop aims to equip participants with the knowledge and strategies to effectively target affluent Chinese tourists using AI data and the Chinese Superapp, Xiaohongshu, to maximise your marketing campaign’s efficiency.

Speakers: Charlene Ree, Founder & CEO of EternityX; Cathy Wu, Head of Outbound Travel of Tourism Department, XHS

16:00 - 17:00

GLOBAL ECONOMIC DISRUPTIONS AFFECTING THE FUTURE OF TRAVEL

Discover strategies to navigate economic disruptions in the travel landscape, including predictions, solutions and geo-political considerations for business resilience

Moderator: Valentina Pasquali, Construction and Property Editor, Arabian Gulf Business Insight | AGBI

Speakers: Dave Goodger, Managing Director - EMEA, Tourism Economics; Barbara Buczek, Chief Destination Experiences Officer, Cruise Saudi; Eddy Tannous, Chief Operating Officer, Rotana Hotel Management Corporation PJSC

10:00 - 11:00

EXPERIENCE, CULTURE & COMMUNITIES: CREATING BETTER PROPOSITIONS FOR EXPERIENTIAL TRAVELLERS

Explore the evolution of travel as authentic experiences and cultural immersion take centre stage for consumers. Learn how to successfully pivot your business to meet the demands of modern travellers who prioritise immersive experiences over traditional destinations, including strategies for diversifying offerings and leveraging existing resources to thrive in the experiential travel era.

Moderator: Caroline Cauret, Founder, Creative Tourism Inc

Speakers: Richard Stolz, Principal, Roland Berger; Alka Winter, VP - Destination Marketing & Communications, Ras Al Khaimah Tourism Development Authority (RAKTDA); Meng-Mei Maggie Chen, Assistant Professor, EHL Hospitality Business School - University of Applied Sciences & Arts, Western Switzerland; Timothy Sau Kin NG, Senior Vice President of Operations, Miral; Ahmed Ibrahim Al Zarouni, Director of Public Parks and Recreational Facilities Department, Dubai Municipality

11:00 - 11:45

BEYOND THE HYPE: DEMYSTIFYING 2024 TRAVEL TECH TRENDS

In partnership with Sabre Join this panel discussion that will focus on the most impactful trends in travel technology that are set to redefine travel retailing and distribution in 2024 and beyond. This expert panel, featuring leaders from across the travel sector, will shed light on the significant shifts and innovative solutions that are at the forefront of travel technology today including the latest in travel retailing and distribution, the transformative potential of AI and innovative payment solutions. Experts will also touch on the critical importance of sustainability in shaping the future of travel. This session promises valuable insights into not only understanding but also leveraging the evolving landscape of travel technology for success.

Moderator: Ramzi Al Qassab, Managing Director - Middle East, Sabre Travel Solutions

Speakers: Frank Trampert, Senior Vice President & Global Managing Director of Community Sales & Marketing, Sabre Hospitality; Shazia Poona-Haq, Commercial Director - Online Travel, Sabre Travel Solutions; Faisal AlRajhi, Co-Founder, Almatar Group; Sean Kelly, Global Head of Information Technology, Dnata; Hassan Ahdab, PresidentHotels Operations, Taiba Investment

12:00 - 12:40

HOW TO BUILD INFLUENCE WITH GEN Z IN JUST 30 SECONDS

In partnership with Travel Perspective Gen Z are coming into the ascendancy. Do we need to rethink our destination

TUESDAY 7TH MAY

marketing strategies to engage this powerful and growing demographic? How important are social media platforms to Gen Z for travel inspiration and how can we turn eyeballs into actions as tourism professionals? Our panel of experts share their thoughts.

Moderator: Mark Frary, Co-Founder, Travel Perspective

Speakers: Joshua Roche, CEO, Bulla Connect Ltd; Keith Herman, CEO, Trending Travel; HE Harris Whitbeck, Minister of Tourism, Guatemala; MarcAntoine Simon, Industry Manager, Travel & Tourism - MENA, TikTok

12:50 - 13:50

TRAVTALK PRESENTS: IMPORTANCE OF ATTRACTING THE INDIAN MARKET ACROSS THE GCC

In partnership with TravTalk

Uncovering how the rest of the Middle East can position itself in front of Indian travellers, our panellists will look into food, shopping, luxury and more.

Moderator: San Jeet, CEO, TravTalk

Speakers: Sanjay Kumar, CEO, Travelport India; K. D. Singh, Founder and President, TravelBullz; Manoharan Periasamy, Director General, Malaysian Tourism; Markus Tan, Regional Director - India,

South Asia, Middle East & Africa, Singapore Tourism; Alhasan Aldabbagh, President APAC, Saudi Tourism Authority

14:00 - 14:40

DISCOVERING YOUR BRAND’S VOICE

Crafting authentic brand voices is one of the most important parts of marketing. During this session, learn how to infuse humanity, combat misinformation and maintain integrity with this panel of experts. Gain insights into standing out, avoiding pitfalls and leveraging personal branding for instant impact, providing you with a toolkit that you can apply to your brand immediately.

Moderator: Charlotte Slater, Strategy & Projects Director, Trove Tourism Speakers: Aquin Mathew, Director of Brand and Marketing - EAME, Hyatt; Daniel Taylor, Executive Director - Client Services, Landor; Coen Bakker, Marketing Manager, The Waste Transformers

15:00 - 15:40

UNLOCKING THE VALUE OF TRAVEL: HARNESSING TECHNOLOGY FOR ENHANCED TRAVELLER JOURNEYS

In partnership with Amadeus Digital transformation is set to

change the travel industry for years to come. This session will look at key benefits the technology will bring and how it could unlock value for the whole of the travel ecosystem.

Moderator: Maher Koubaa, Executive Vice President - Europe, Middle East and Africa, Amadeus Speakers: Tarique Khatri, Chief Commercial Officer, Almosafer; Arved Von Zur Muehlen, EVP Commercial Affairs, Saudia Airlines; Patrick Walter Antaki, Chief Operating Officer, HMM Hotel Group - Hospitality Management Holding LLC

16:00 - 17:00

TELLING TIMELESS STORIES WITH MEDIA, FILM & TV

In a world where information is consumed at the palm of your hand, in 30-second videos, what role does Film & TV still play? Join influencer and TV star Pariss Noris, as he explores the role of meaningful travel stories, building strategic partnerships and the best opportunities to showcase destinations and products with lasting legacy.

Speaker: Paris Norriss, Founder, Guy in Dubai

WEDNESDAY 8TH MAY

10:00 - 11:00

MULTI-GENERATIONAL TRAVEL: KEY CONSIDERATIONS FOR THE MIDDLE EAST

In partnership with Euromonitor

As Gen X regains confidence in travel, seize growth opportunities by understanding multi-generational travel behaviours. Explore unique considerations of each generation and their varied expectations. Discover strategies for crafting personalised, inclusive experiences to create memorable journeys for travellers of all ages.

Moderator: Christy Tawii, Research Manager, Euromonitor International Speakers: Zeynep Mutlu Bigalı, Head of Destination Partnerships - EMEA, Skyscanner; Jamel Chandoul, Senior Vice President - Retail, Middle East and Africa, Amadeus; Kevin Haddad, Operations Manager, ENVI; Boon Sian Chai, Managing Director, Trip.com Group; Emma Campbell, Sector Marketing Director and Acting Director of Strategic Communications, DCT Abu Dhabi

11:00 - 11:40

DECODING MENA’S TOURISM POTENTIAL: UNVEILING NEXTGEN DESTINATIONS IN 2040

In partnership with Google Showcasing a comprehensive collaboration between Google and Deloitte, this session will offer insights into the evolution and future of the MENA tourism sector, along with insight into NextGen destinations of 2040, with special focus on MENA’s tourism potential. Gain actionable knowledge to inform policymaking, business planning and operational optimisation.

Moderator: Hanny Abdelkawi, Head of Travel Sales, Google Speaker: Jorge Gilabert Hernando, Partner, Deloitte Consulting, SLU

12:00 - 12:40

EMOTIONAL LOYALTY & EXPERIENCES

In partnership with Global Loyalty Organisation

Uncover the transformative potential of lifestyle-led loyalty programs. Learn about experiential rewards, online communities and personalised offers to enhance loyalty. Attendees will gain actionable insights to create emotional connections, strengthen customer relationships and stay competitive in the travel landscape.

Moderator: Ali Bin Zayed, Senior Director, Head of Loyalty, EmCan (Emarat Petroleum)

Speakers: Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skyward; Ali Ozbay, Senior Director - Marketing, Rixos; Ali Bin Zayed, Senior Director, Head of Loyalty, EmCan (Emarat Petroleum); Jelena Kezika, Senior Director - Strategy, Global Hotel Alliance; Radhey Tawar, CCO of Cinnamon Hotels and Resorts

12:50 - 13:20

INNOVATIONS SHAPING THE FUTURE OF ACCESSIBLE AND INCLUSIVE TRAVEL

Explore the evolving landscape of inclusive tourism, addressing the US$58.7 billion market of travellers with disabilities. Learn about innovative strategies, technologies and collaborations driving accessibility and inclusivity in the industry. Discover successful case studies and business benefits associated with investing in diverse traveller needs. Gain insights and initiatives to create more welcoming and inclusive products and services. Join us to shape the future of accessible travel.

Moderator: Inès Blal, Associate Professor Strategy and Operational Management, EHL

Speakers: Jason Burnett, Senior

Director Technical & Strategic Development, Intertek; Shafiq Akbar, Chairman, IMARAT; Joe Ryan, VP Assurance, Expo City Dubai

13:30 - 14:30

PUTTING THE TRAVELLER FIRST WITH AI

Explore how AI is reshaping the way we personalise the traveller journey. Experts will discuss the dynamic role that AI plays in travel, providing real-life examples and case studies showcasing its transformative power, from enhancing business intelligence to diversifying offerings. Working with a traveller-first, technology-second approach, learn how to drive better personalisation of experiences.

Moderator: Kate Harden-England, Editor, Travolution

Speakers: Shaon Taklukder, CEO & Founder, Geotourist; Raed Kuhail, Executive Director - Digital and Technology, Miral; Samir Abi Frem, CEO, Lokalee; Ramzi AlQassab, Managing Director, Sabre Travel Solutions, Middle East

14:35 - 15:15

STRATEGIC CAPABILITIES AND IMPLICATIONS OF AI WITHIN BUSINESS

In partnership with Digital Tourism Think Tank

Gain strategic insights into the complexities, challenges and ethical considerations of AI integration within business. Experts will offer tailored guidance for C-suite executives, covering key strategies and implementation tactics to navigate the evolution of AI. In this session, learn how to adapt your business to AI changes and build a long-term vision for its implementation across businesses.

Moderator: Nicholas Hall, Founder

& CEO, Digital Tourism Think Tank

Speakers: Bruce Martin, CEO, Travel Gossip; Craig Everett, Founder & CEO, Holibob; Irene Martín Pineda, Supply Regional Manager - Middle East, Africa, & Asia, Civitatis; Joy Ghosh, Commercial Head, Amadeus

15:30 - 16:00

THE ROLE OF TECHNOLOGY IN THE CHINESE TRAVELLER JOURNEY

Understand how technology is influencing travel decisions. Diving specifically into the preferences of the Chinese market, understand how your business can adapt and deliver products and services that meet the ever-growing demands of technology-forward Chinese travellers and build brand loyalty from the journey and experience created.

Moderator: Dr. Adam Wu, CEO, CBN Travel & MICE

Speaker: Peggy Li, CEO, sps:affinity - Strategic Partnership Solutions

16:15 - 17:00

PRESERVING CULTURE AND HERITAGE FOR FUTURE TRAVELLERS

Explore the intrinsic link between responsible tourism and the conservation of cultural heritage. Uncover approaches adopted by destinations where tradition and innovation harmoniously coexist. Understand the key tools in place, including marketing messaging and preservation laws, which safeguard their cultural heritage to ensure the successful and safe scaling of key heritage sites.

Moderator: Glenn Johnston, CEO, Avia Reps

Speakers: Prateek Hira, CEO, Tornos; Dr. Ilayaraja T., Additional Secretary - Tourism, Government of Madhya Pradesh

THURSDAY 9TH MAY

10:30 - 11:30

ATM’S START-UP PITCH BATTLE, IN ASSOCIATION WITH INTELAK

Inspiring the transformation of travel through entrepreneurship, start-ups are invited to battle it out with their innovative and industrychanging business pitches. Celebrate entrepreneurship and innovation in the travel industry during this pitch battle. Partnering with Intelak, a Dubaibased technology and innovation hub, ATM supports start-ups with education, mentorship and resources to address business challenges. Judges: Sarah Saddouk, Director of Innovation, Entrepreneur.com - MEA; Mohammad Khoori, EarlyStage Investments & Start-up Programmes, Emirates

Participants: Vishal Augustine, Product Manager, ClearQuote Technologies ME Ltd; Benjamin Sann, Founder & CEO, Curated Planet; Barry Klipp, CEO & Co-Founder, InterLnkd; Lorelei Regragui, MasterKey Keeper, stayK

11:45 - 12:15

THE MIDDLE EAST AS A SOURCE FOR UNLOCKING SUCCESS

In partnership with Travolution

With the UAE paving the way, the Middle East emerges as a promising source market for destinations like Bahrain, Qatar and Saudi Arabia. The region offers opportunities for technology businesses seeking to expand their presence. Technology is not just an enabler but a factor for success, driving growth in areas like cruise tourism, tours and activities across the Middle East.

Moderator: Kate Harden-England, Editor, Travolution

Speakers: Bartomeu Gili Prohens, VP Commercial MEAI, Hotelbeds DMCC; Craig Everett, Founder & CEO, Holibob; Kerem Sezer, Manager, Global Partnerships - HotelRunner

12:30 - 13:15

EVOLUTION OF SPORTING EVENTS, DIVERSIFYING OFFERINGS FOR NEW GENERATIONS

Explore the evolution of sporting events, beyond traditional spectacles like F1 and the World Cup. Speakers will address the shifting preferences of Gen Z and millennials towards live events and uncover strategies to reignite interest and travel motivation among younger generations. Learn the importance of nurturing fan bases and explore innovative approaches to diversifying income through sports tourism.

Moderator: Mike Dabadie, CEO, Heart and Mind Strategies

Speaker: Mark Jan Kar, Senior Vice President - Entertainment, Content and Programming of ASM Global MENA

13:30 - 15:00

FIND YOUR 2024 NICHE: TOP TRENDS TO TAP IN 2024

With many travel niches underpinning the growth of tourism in regional destinations, how can businesses best leverage these trends? Find out how to meet evolving demands for travel experiences encompassing culinary

experiences, health and wellness, culture and heritage, nature and more.

Moderator: Gemma Greenwood, Director, Content Inc; Jonathan DeLise, Freelance Food & Travel Writer, FindingFoodFluency; Rebecca Anne Proctor, Journalist, Author and Editor, Independent Journalist and Consultant

Speakers: Samantha Wood, Founder, Editor & Communications Consultant, FooDiva; Christophe Hobeika, Executive Director, Hotels & Resorts - Sunset Hospitality Group; Harue Oki, JNTO Middle East Representative, Aviareps; Niamh Keohan, Managing Director, We Love Transformational Travel; Desmond Cawley, Hotel Manager, SIRO - Kerzner International; Niamh O’Connell, Vice President of Wellbeing - Jumeirah Hotels & Resorts; Simon Mead, Head of DMC, Almosafer; Ansar Babu, Director of Global Distribution & International Operations - Destination Management and Marketing Office, AlUla; Mohammed Almulhim, Co-Founder, Pangaea Adventure Club

Hospitality revamped

As the hospitality industry undergoes a transformative evolution, reshaping guest experiences and redefining standards, emerging trends are leading the sector to increasingly embrace sustainability and new technologies

The hospitality landscape is constantly evolving with traveller behaviours changing and new trends emerging in response to these patterns. In this dynamic environment, the ability to anticipate and adapt to new trends is integral to success.

Lately, the sector has been witnessing an intensified focus on eco-conscious initiatives, the widespread adoption of contactless technology and the seamless integration of AI-driven innovations. Additionally, there is a growing emphasis on personalised service, holistic wellness offerings and immersive experiences, all of which are redefining guest expectations.

WELLNESS BOOM

“At Rotana, we are excited to witness the convergence of these trends and explore how we can continue to innovate and cater to the evolving needs of today’s travellers,” said Eddy Tannous, Chief Operating Officer at Rotana.

“We are committed to embracing these trends, delivering exceptional and Treasured Time for all our guests.”

In line with global changes, Tannous noted the increased focus on wellness tourism in the Middle East. “This trend has been gaining traction in the region as travellers increasingly prioritise their physical, mental and emotional health during their journeys and includes a rise in the demand for wellness-oriented experiences such as unique spa treatments, yoga retreats, healthy dining options and mindfulness experiences,” he said.

The latest research by the Global Wellness Institute revealed that wellness tourism is one of the fastest-growing segments of the travel industry. Current projections show that this market is expected to reach US$1.4 trillion by 2027.

Tannous said: “To cater to this new trend, Rotana introduced Nelly Attar as its Health and Fitness Ambassador in September 2023. An award-winning athlete, successful businesswoman

and the first Arab woman to summit K2, Rotana has collaborated with Attar to curate wellness experiences that guests can partake in from the comfort of their Rotana hotel room and even recreate at home.”

PERSONAL TOUCH

Personalisation has become a pivotal focus in hospitality discussions. Today’s guests seek bespoke experiences that go beyond a stay and incorporate their personal preferences along the journey.

Leveraging technology, hotels can seamlessly tailor the entire guest experience, taking care of even the smallest details, from room ambience to lighting – all manageable from guests’ smartphones.

Technology can further assist in personalising the experience by serving as a digital concierge. Today, customised apps are available to offer prompt responses and solutions, thereby elevating satisfaction levels and fostering guest loyalty.

Tannous explained: “At Rotana, we aim to anticipate the needs of our guests to create deeply individualised interactions and have implemented several initiatives to achieve this.

“Firstly, we use advanced data analytics to understand guest preferences before their arrival, enabling us to tailor amenities and services to their tastes. Last year, we partnered with Thynk.Cloud to streamline our operations and make better data-driven decisions that are optimised for each hotel, leading to an overall improved guest experience. Additionally, our staff receives comprehensive training to recognise and respond to individual guest needs proactively, ensuring a seamless and personalised stay.

“To create memorable and individualised guest experiences, Rotana recognises the role of emerging technology such as AI-powered tools and virtual assistants, and is considering options to integrate these seamlessly

There is a growing emphasis on personalised service, holistic wellness offerings and immersive experiences, all of which are redefining guest expectations

to streamline guest interactions and enhance overall convenience. These proactive measures reflect Rotana’s dedication to delivering exceptional experiences, while staying attuned to the evolving needs and preferences of today’s travellers.”

DIGITAL TRANSFORMATION

The hospitality industry has been swift to embrace this digital evolution, especially during the post-pandemic era, which saw greater leaps in digital advancements than ever before.

Hotels led the charge in integrating various technologies to minimise physical contact during this time and embraced innovations like contactless check-in and check-out processes, digital menu browsing and mobile key cards accessible via smartphones.

Acknowledging the crucial role of technology in the hospitality sector, Radisson Hotel Group is committed to enhancing customer experiences via digital platforms. The group has established an in-house Centre of Excellence for Digital Experience, dedicated to enhancing the online journey for customers.

Thanks to the department’s efforts, RadissonHotels.com and the Radisson Hotels app have emerged as leading online direct booking platforms. Both platforms have been designed to offer a customer-centric and mobilefirst approach and enable users to search, select and book their ideal hotel effortlessly and explore local

attractions and dining options. With over one million downloads and a 4.5-star average rating, the Radisson Hotels app has become a sales leader in direct bookings across 60 markets.

The group’s digital transformation journey also includes the introduction of immersive experiences across 86 hotels globally, allowing guests to virtually explore properties through interactive content accessible on various devices, including VR headsets.

GREEN INITIATIVES

Amidst growing climate consciousness, travellers now prefer tourism businesses that are making a positive impact on the planet. This is highlighted in Booking.com’s Sustainable Travel Report 2023, with over 76 per cent of respondents expressing their intention to prioritise sustainable travel within the next 12 months. The study also showed that 43 per cent of respondents were willing to pay more for options with sustainable certifications.

While the global hospitality industry is implementing measures to steer the industry towards a greener future, Dubai’s introduction of the Sustainable Tourism Stamp is a notable example.

Introduced in 2023 by Dubai’s Department of Economy and Tourism (DET), this initiative recognises hotels that demonstrate the highest compliance with DET’s 19 Sustainability Requirements.

Anantara The Palm Dubai Resort was among the city’s first hotels to receive this recognition. “The shift

towards sustainability is unmistakable. At Anantara The Palm Dubai Resort, we’ve embraced sustainability with open arms, recognising its critical importance in today’s hospitality sector,” said James Hewitson, General Manager at Anantara The Palm Dubai Resort.

“We are honoured to be among the first 70 hotels to receive the Dubai Sustainable Tourism Stamp and even more so to have achieved Silver Status. This recognition by DET is a testament to our commitment to environmental responsibility and sustainable practices. Receiving the Dubai Sustainable Tourism Stamp not only fills us with pride but also reinforces our resolve to innovate and continuously improve our sustainability practices, making a lasting positive impact on our environment and community.”

Anantara The Palm Dubai Resort has implemented several measures throughout its property to reduce its carbon footprint. The property’s ongoing efforts involve investments in energyefficient technologies and initiatives aimed at reducing food waste.

“Our waste diversion rates improved significantly in 2023 and we’ve successfully reduced food waste by 2,500 kilograms in just two months through the implementation of food waste monitoring software and engaging with our customers. Moreover, our on-site waste digester and water bottling plant showcase our dedication to reducing environmental impact while maintaining the highest service standards.”

James Hewitson

Eddy Tannous Saadiyat Rotana Resort & Villas

Dubai

Department of Economy and Tourism / ME1120, ME1150

Timeless traditions and futuristic endeavours sum up Dubai’s tourism proposition. This striking blend of the old and new has helped the emirate cinch the top spot in Tripadvisor’s 2024 Travellers’ Choice Awards. This achievement, bestowed on the emirate for the third consecutive year, highlights its prowess as the world’s most popular travel destination for holidaymakers.

The emirate’s 2023 tourism performance mirrors Dubai’s growth. Last year, the city recorded its bestever annual tourism performance, with international visitors growing by 19.4 per cent from the previous year. The emirate welcomed a total of 17.15 million visitors, outperforming not just 2022 levels but also its stellar pre-pandemic figures.

It comes as no surprise that Dubai is among the world’s most visited destinations. With record-breaking attractions, such as the world’s tallest tower and largest mall, a stunning coastline, serene desert landscapes and a year-round calendar of events, there’s plenty to cater to every type of traveller.

Those seeking cultural immersion will find something new to discover in every district. Al Fahidi Historical Neighbourhood beckons visitors to

The emirate welcomed a total of 17.15 million visitors in 2023, outperforming 2022 levels and pre-pandemic figures

The Bahamas

Nestled amidst the North Atlantic waters, just off the eastern coast of Florida, the archipelago of the Bahamas is a paradise for travellers. Home to more than 700 idyllic subtropical islands and 2,400 cays – a majority of which lie untouched and uninhabited – this enchanting destination is dotted with pristine beaches, making it a playground for sun seekers. Furthermore, the islands are surrounded by vibrant coral reefs, allowing for plenty of adventures above and below the water. In the spotlight are 16 of the country’s islands, including the vibrant energy of bustling Nassau (the capital

city) and the serene mangroves of Andros, each boasting its own charm.

The Exumas, known for their sapphire-blue waters, with their brilliant colours visible even from outer space, is home to some of the world’s most famous four-legged beachgoers – the swimming pigs. Meanwhile, Freeport on Grand Bahama Island – the second-largest city in the Bahamas – boasts cultural and historical sites scattered amid natural wonders.

Known as the birdwatching capital of the Bahamas, Inagua remains largely uninhabited by humans,

step back in time and experience the city’s rich past. After a ride on a traditional dhow across Dubai Creek, visitors can experience the city’s buzz at its vibrant souks.

For escapes with junior visitors, attractions like Aquaventure Waterpark, The Green Planet Dubai, Dubai Aquarium and Underwater Zoo and the newlyopened Dubai Crocodile Park promise family fun. A Real Madrid World football theme park has also opened as part of

Dubai Parks and Resorts, promising football fans a unique experience.

Contrasting with Dubai’s vibrant cityscape is its expansive desert, offering a host of adventures, from safaris to educational tours, where visitors can leave the city behind and find serenity amid the dunes while learning how the Bedouin thrived in this environment.

And finally, with its culinary portfolio boasting award-winning establishments, there’s truly something for everyone!

Home to more than 700 idyllic subtropical islands and 2,400 cays, this enchanting destination is dotted with pristine beaches, making it a playground for sun seekers

however, the island is home to over 80,000 flamingos and 140 species of native and migratory birds – making it a haven for wildlife enthusiasts. Equally charming is Cat Island. Anchored by Mount Alvernia – the highest point in The Bahamas – it serves as the ideal backdrop for diving, kiteboarding and hiking expeditions.

In 2023, the Bahamas achieved a momentous milestone as it welcomed a record-breaking eight million tourists to its shores. This remarkable growth reflects the efforts of the country’s tourism authorities who aim to reaffirm the island nation’s status as a destination that blends unparalleled beauty with adventure.

Al Fahidi Historical Neighbourhood

Palm Jumeirah

The Bahamas Ministry of Tourism / AM0409

The Abacos

Nassau

Abu Dhabi

Experience Abu Dhabi / ME0750, ME0720

Beautiful beaches, immersive cultural venues, entertaining attractions, glamorous malls, rolling dunes and heritage sites – Abu Dhabi truly has it all! Proudly modern, yet still firmly attached to its roots, the UAE capital is home to some of the world’s most sought-after attractions for culture, entertainment and leisure.

Showcasing its vibrant offering, Abu Dhabi boasts a variety of experiences that inspire and excite, welcoming visitors from all around the world and promising something for everyone. The emirate seamlessly blends its cultural heritage and diverse entertainment options, making it the ideal destination for guests seeking serenity in nature and adventurers looking for adrenaline-fuelled experiences.

There’s no better place to discover the capital city’s cultural offerings than Saadiyat Island. Already home to Louvre Abu Dhabi, Manarat Al Saadiyat and Abrahamic Family House, it is all set to host the world’s largest concentration of cultural venues with upcoming openings including the Natural History Museum Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum and TeamLab Phenomena Abu Dhabi.

Saudi Arabia

Saudi Tourism Authority / ME1820, ME1730

Once considered the final frontier of tourism, Saudi Arabia has carved its own niche in the global hospitality landscape, tirelessly working to become a soughtafter destination. Development of tourism infrastructure in the kingdom remains robust, with a host of gigaprojects taking shape. The Red Sea destination has already opened its doors with world-class resorts in untouched surroundings, while other architectural icons and entertainment projects will

soon begin welcoming visitors to explore the kingdom’s unique offerings.

As of 2024, Saudi Arabia’s gigaprojects comprise more than a dozen developments with a total value of US$850 billion. It includes NEOM, which, at US$500 billion, is one of the world’s largest single projects, alongside the kingdom’s ambitious plans for the Red Sea coast spearheaded by Red Sea Global, which also oversees the development of Amaala.

Showcasing its vibrant offering, Abu Dhabi boasts a variety of experiences that inspire and excite

Meanwhile, adventure awaits visitors of all age groups on Yas Island, with the island’s theme parks. This includes SeaWorld Abu Dhabi – which opened last year and was recently crowned the largest indoor marine life theme park in the world – Ferrari World Abu Dhabi, Yas Waterworld, Clymb Abu Dhabi and Warner Bros. World Abu Dhabi, which

will soon unveil the first Harry Potterthemed zone in the Middle East.

There is plenty for outdoor lovers, too, with the emirate’s lush mangroves offering the ideal place to escape the bustling city. Furthermore, the pristine, sandy beaches and the fiery dunes of the Empty Quarter in the remote southwest promise unique experiences in nature.

The year 2023 was pivotal for Saudi Arabia’s tourism sector as the kingdom achieved its goal of welcoming 100 million visitors, seven years ahead of its 2030 schedule

Other developments currently progressing in Saudi Arabia – with most already operating their first phases, raking in visitor numbers – include Diriyah Gate, Qiddiya, Jeddah Historic District, New Murabba, Green Riyadh and AlUla.

The year 2023 was pivotal for Saudi Arabia’s tourism sector as the kingdom achieved its goal of welcoming 100 million visitors, seven years ahead of its 2030 schedule. The country hosted over 106 million tourists, comprising over 79 million domestic arrivals and more than 27 million foreign tourists. The Ministry of Tourism has, therefore, revised the kingdom’s target. The country now has its sights set on welcoming 150 million annual visitors by the end of the decade – a testament to Saudi Arabia’s unwavering commitment to growth.

Saadiyat Island

Clymb Abu Dhabi

The St. Regis Red Sea Resort

AlUla

Maldives

Maldives Marketing and Public Relations Corporation / AS7110

Scattered like pearls across the Indian Ocean, the Maldives draws visitors from all over the world.

Comprising more than 1,190 islands stretching across 871 kilometres, this tropical paradise combines natural wonders with unparalleled luxury.

Perhaps it’s the country’s exquisite geography that holds the most appeal. Each island is characterised by soft, white sands and enveloped by crystalline waters, which are home to a mosaic of vibrant coral reefs. Only a fraction of these islands are inhabited by local communities while the others host ultra-luxury resorts.

The true enchantment of the Maldives lies beneath its waves, as the island nation is home to some of the world’s most extensive coral reef colonies. Teeming with numerous marine species, including whale sharks and manta rays, this is where underwater adventures come to life. From snorkelling to scuba diving, there are plenty of activities to choose from.

Tourism is the Maldives’ strongest economic driver. In 2022, the country’s tourism sector made up around 58 per cent of its total economy, according to the World Travel & Tourism Council. The

The Maldives marked a milestone in 2023, welcoming over 1.8 million visitors, setting a record

Zimbabwe

Travellers journeying through Zimbabwe will find a patchwork of landscapes –lush mountains, winding rivers, balancing boulders, flaming msasa trees and laidback towns. Amid these diverse settings, visitors have the opportunity to spot the Big Five (leopard, lion, rhino, elephant and buffalo) within its national parks and explore UNESCO World Heritage-listed archaeological sites.

Perhaps one of the most striking marvels visitors will encounter is the cascading Victoria Falls. With two-thirds of the falls located on the Zimbabwe side of the border, it offers year-round viewing opportunities.

Zimbabwe’s largest national park – Hwange National Park – spanning an impressive 14,651 square kilometres is home to 107 different types of animals, including lions, giraffes, cheetahs, leopards and hyenas, as well as 400 species of birds. But what characterises the park is its elephant numbers, with Hwange boasting around 40,000 of these creatures, earning the distinction of hosting the world’s largest elephant population.

To the country’s southeast corner, the stunning Gonarezhou National Park – Zimbabwe’s second largest park

industry also employs more than 70 per cent of the country’s population.

According to the Maldives Marketing and Public Relations Corporation, the country marked a milestone in 2023, welcoming over 1.8 million visitors, setting a record for the highest number of tourist arrivals in a single year in its entire tourism history. The destination further reaffirmed its status as the World’s Leading Destination for the fourth consecutive year at the World Travel Awards.

Buoyed by this success, the country aims to welcome even more tourists this year. The Maldives Ministry of Tourism revealed that as of March, the nation had recorded a total of 513,377 tourists, marking a 13.9 per cent increase compared to the same period last year. With this steady growth and the promises of unrivalled hospitality and breathtaking scenery, this sun-kissed archipelago invites travellers to immerse themselves in an unforgettable destination.

spanning 5,000 square kilometres – is often regarded by many as its bestkept secret. With varying landscapes, from iconic sandstone cliffs to rivers, flood plains and baobab trees, the park is home to an array of wildlife, including elephants (Gonarezhou translates to a place of many elephants), giraffes, buffaloes, antelopes, zebras, lions, leopards, cheetahs and hyenas, alongside over 450 different kinds of bird species.

Equally appealing is the UNESCOlisted Matobo National Park, home to a stunning and otherworldly landscape of balancing rocks and giant boulders teetering on top of one another.

For history buffs, the ruined city of Great Zimbabwe – a UNESCO World Heritage Site – is a must-visit. Once the capital of Zimbabwe’s trading empire, it dates back to the 11th to 15th centuries AD, with remnants including pottery fragments, coins and more from Asia and the Middle East.

Visitors have the opportunity to spot the Big Five within Zimbabwe’s national parks

Zimbabwe Tourism Authority / AF0390

Victoria Falls

Maldives

Maldives

India

A land of bustling cities and laidback old towns, ancient temples and opulent palaces, mega malls and spice markets, there are many Indias within India. For travellers seeking unique experiences, a visit to the subcontinent is the trip of a lifetime. From the majestic peaks of the Himalayas to the serene backwaters of Kerala and from the bustling streets of Mumbai to the tranquil shores of Goa, India unfolds like a vibrant tapestry.

With its diverse population – each with its own traditions, spiritual beliefs, festivals and more – India offers plenty to discover. While the country remains one of the world’s largest outbound travel markets, this accounts for a mere one per cent of its travellers, as around 99 per cent mainly embark on domestic trips, thanks to the country’s varied offerings. Each of its 28 states and eight union territories offers a unique blend of culinary delights, architectural marvels and natural beauty. In the country’s beating heart, lush jungles teem with wildlife, while snow-capped mountains in the north beckon adventurers to conquer new heights. Along the southwestern and eastern coasts, secluded beaches offer respite from urban life, while the cities pulse with energy.

India’s rich history, dating back thousands of years, is etched into its landscapes and monuments. From the iconic Taj Mahal to the opulent Mysore Palace, each architectural wonder tells a story of India’s past. But it’s not just the sights that captivate; it’s the local culture and traditions that are equally worth discovering, especially its cuisine which is as varied as its people. From coconut fish curries in the south to the rich Mughlai cuisine in the north, each dish is a testament to India’s culinary legacy.

For those seeking spiritual enlightenment, India offers a host of sanctuaries, from the banks of the sacred Ganges to the serene ashrams nestled in the foothills of the Himalayas.

As the country’s tourism industry continues to evolve, so do the experiences it offers. Homestays, in

In the country’s beating heart, lush jungles teem with wildlife, while snowcapped mountains in the north beckon adventurers

to conquer new heights

Malaysia

Malaysia Tourism Promotion Board / AS7310

Malaysia brings together vibrant cities, breathtaking landscapes and a rich cultural heritage, offering visitors plenty to discover in this Southeast Asian country. Last year’s tourism figures are a testament to its prowess as Malaysia welcomed 29 million visitors from around the world.

The global marketing campaign ‘Malaysia, Truly Asia’, which launched in 1999, continues to drive its strategy as the country gears up for Visit Malaysia Year 2026. Progress is already being made towards its goal of attracting 35.6 million international tourists in 2026. Its tourism slogan pays homage

to Malaysia’s position as a meeting point for diverse Asian cultures.

Perhaps Malaysia’s biggest draw lies in its dynamic cities, which pulse with energy and offer a blend of old and new. The capital city, Kuala Lumpur, symbolises Malaysia’s progress, with its iconic Petronas Twin Towers and the KL Tower dominating the skyline. Amid the urban bustle, travellers can explore the city’s verdant gardens, delve into treasures at its museums, make the most of its retail scene and indulge in delectable local food.

Beyond its vibrant cities, Malaysia’s idyllic islands, pristine beaches and

particular, have emerged as gateways to authentic cultural immersion, offering travellers a glimpse into the heart of Indian hospitality. Moreover, with its vast network of railways and internal flights, navigating

the country has never been easier. From scenic rail journeys through the countryside to hopping between major destinations on a plane, India promises a journey of discovery unlike any other across its diverse lands.

lush national parks are ideal for those seeking immersion in nature. Culture enthusiasts will be able to explore Malaysia’s four UNESCO World Heritage Sites, including Gunung Mulu National Park, Kinabalu Park and the historic cities of Malacca and George Town, all of which offer a glimpse into the country’s rich history and natural wonders. Malaysia’s equatorial rainforests are equally captivating. A testament to the country’s commitment to environment conservation, these ancient

ecosystems harbour a staggering array of biodiversity. Guided nature walks offer travellers the chance to marvel at the rich flora and elusive fauna that call the rainforest home.

Whether exploring bustling cities, unwinding on pristine beaches or immersing in the wonders of nature, Malaysia promises an unforgettable journey of discovery. With its vibrant culture, stunning landscapes and warm hospitality, the destination truly lives up to its motto.

Petronas Twin Towers

Sabah

India Tourism / AS7220

Taj Mahal

What the exhibitors say...

A selection of exhibitors share their goals and ambitions for this year’s show

DR. H. SANDIAGA SALAHUDDIN UNO

Minister of Tourism and Creative

Economy of the Republic of Indonesia

MINISTRY OF TOURISM AND CREATIVE ECONOMY OF THE REPUBLIC OF INDONESIA

“Our presence in ATM plays a significant role in attracting foreign tourists, particularly those from the Middle East, to Indonesia. Wonderful Indonesia is soaring this year with ‘Keep The Wonders: Journey Across Destinations’ as our theme. We offer destinations for the undiscovered wonder as a journey to diverse sustainable tourism with meaningful moves. We are eager to satisfy your hunger for a vacation while preserving and reconnecting with Mother Nature.”

MOUSSA

EL HAYEK Chief Operating Officer

AL BUSTAN CENTRE & RESIDENCE

“Having participated in ATM for several years, we’ve recognised its exceptional value in providing us with unmatched opportunities. We want to utilise its platform to highlight our dedication to elevating guest experiences through our ongoing renovation initiatives, as the event serves as an ideal showcase for these advancements. We’re preparing to acquire market insights, remain at the forefront of industry trends, seize lucrative business prospects, network with industry peers and fortify our brand presence in the fiercely competitive hospitality sector.”

SAAD BIN ALI AL KHARJI Chairman

QATAR TOURISM

“Qatar’s dedication to hosting premier international events and advancing its infrastructure signifies its evolution into a top tourist destination. At Arabian Travel Market 2024, we’re delighted to highlight Qatar’s exceptional growth and its significant role in the GCC’s tourism integration. Our participation underscores the value we bring to the region and our commitment to collaborative exchangeså further solidifying our position in the global tourism landscape.”

Senior Vice President - Middle East, Africa & India

MINOR HOTELS

“ATM holds immense importance for Minor Hotels as it provides a prime opportunity to showcase its portfolio of properties, including the Anantara brand, to a diverse audience of industry professionals and potential customers. Participation in the event facilitates valuable networking opportunities, enabling the company to forge partnerships, gain insights into market trends and enhance brand exposure within the Middle Eastern market. We are eager to highlight our latest expansion, foster strong partnerships and share our vision for future growth.”

RAKI PHILLIPS Chief Executive Officer

RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY (RAKTDA)

“At Arabian Travel Market 2024, we will highlight the emirate’s position as a ‘Destination of the Future’, aligning with this year’s theme. Led by our agility, responsiveness and entrepreneurial spirit, we will demonstrate how we continue to innovate and adapt to offer inspiring new experiences that cater for every kind of traveller, setting benchmarks in innovative and unique travel experiences. ATM offers a fantastic platform to share insights, foster collaborations and drive the sector towards a more innovative and responsible future.”

KAIRAT SADVAKASSOV Chairman

KAZAKH TOURISM NATIONAL COMPANY

JSC

“We are pleased to be part of ATM. The event serves as a unique platform to showcase the tourism potential of our country to the global travel community. In 2023, our country witnessed a significant influx of tourists from the UAE, Oman and Saudi Arabia. Visitors from these countries are among the top 10 foreign tourists visiting Kazakhstan and air traffic between these countries is also constantly increasing. We trust that this year, we will strengthen our existing relationships as well as establish new partnerships with the travel trade.”

TIM CORDON Chief Operating

Officer

– Middle East, Africa and South East Asia Pacific

RADISSON HOTEL GROUP

“We are delighted to be involved in Arabian Travel Market once again this year, engaging in positive conversations about the travel and tourism sector. We’re keen to reveal our regional growth plans to our guests and stakeholders. Radisson Hotel Group is experiencing a significant transformation, focusing on digitalisation, innovation and sustainability, guiding us toward a bright and promising future.”

THE ST. REGIS RED SEA RESORT AND NUJUMA, A RITZ-CARLTON RESERVE

“We aim to forge new partnerships and continue to promote the kingdom’s Red Sea as a premier destination for luxury travellers at Arabian Travel Market. We’re keen to share our unique sustainable travel experiences with the hospitality industry and highlight what the destination has to offer. Our goal is to emerge as leaders and advocates for sustainable luxury travel through our proven success in demonstrating how responsible practices can enhance, rather than detract from, the premium guest experience.”

TONY COVENEY Multi-Property General Manager

AMIR GOLBARG

Arabian Travel Market, Dubai

Experience the healing touch of travel as you venture into new landscapes and cultures. Every journey offers a chance to reconnect with yourself and find solace around you. Let go of stress and worries by immersing yourself in environmentally friendly travel practices, nurturing both the destination you visit and your own well-being. Join the movement towards mindful travel, where every adventure becomes an opportunity to heal the Earth and ourselves.

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