Arabian Travel Market 2024 - Official Show Daily - Day 2

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Travel takes centre stage

The action-packed first day of Arabian Travel Market 2024 introduced its audience to an abundance of immersive experiences and showcased inspiring collaborations that set the stage for the creation of meaningful connections across the full spectrum of the tourism industry

Arabian Travel Market, Dubai

Marvel at the wonderful traditions of Mangghuti Tandok at Holbung Hill in Lake Toba. Holbung Hill is renowned for its stunning panoramic views of Lake Toba, which is one of the largest volcanic lakes in the world. In Toba, one of the most captivating traditions is Mangghutti Tandok, a tradition where women bring gifts to traditional Batak Parties. Thus, travellers can engage in responsible tourism activities that support local tradition and natural habitats, ensuring a positive legacy for generations to come.

Holbung Hill, Lake Toba

GCC Summit puts the spotlight on regional tourism goals

On the first day of ATM, the Global Stage hosted the ‘GCC Summit: Streamlining and Strengthening Tourism’. Key stakeholders from across the region came together to discuss collaborative efforts that could reshape the tourism landscape.

The summit commenced with a keynote speech by HE Abdullah bin Touq Al Marri, UAE Minister of Economy, setting the tone for the discussions ahead. Highlighting the collective ambition of the GCC nations, he emphasised the goal of transforming the tourism industry into a hub of innovative growth and sustainable success.

He explained the GCC’s decision to green-light a unified tourist visa for all six countries. This landmark decision is poised to revolutionise travel logistics, making it more convenient and affordable for tourists to explore the region’s diverse offerings. The visa will reportedly be rolled out by the end of this year.

The UAE Minister of Economy explained that introducing this visa aligns with the GCC’s vision to enhance tourism activity and generate employment opportunities within the industry. It is a strategic move aimed at boosting tourism revenues and contributing significantly to the GDP of GCC economies.

The GCC aims to create a seamless travel experience that encourages more extended visits and deeper exploration of its cultural and natural treasures by granting access to tourists who plan extended stays in the region. “We are embarking on a

voyage to fortify the GCC not just as a collection of destinations but a singular, dynamic hub for all travellers,” he said.

The keynote was followed by a panel discussion between HE Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, HE Azzan Al Busaidi, Undersecretary of Tourism, Ministry of Heritage and Tourism - Sultanate of Oman, HE Sarah Buhijji, CEO, Bahrain Tourism and Exhibitions Authority, and Fahd Hamidaddin, CEO, Saudi Tourism Authority. The session was moderated by Richard Dean, Presenter at Dubai Eye.

Collaboration was a recurring theme throughout the discussion, with speakers highlighting the importance of joint initiatives and partnerships.

HE Khalid Jasim Al Midfa underscored the vision of doubling tourist numbers in the UAE by 2031, emphasising the need for seamless travel

experiences facilitated by initiatives like the unified visa.

The role of technology and infrastructure development was also highlighted during the discussion. Investments in high-quality infrastructure, such as railway systems and connectivity enhancements, are poised to further elevate the GCC’s attractiveness as a tourism destination. These developments align with global trends in tourism and position the GCC as a competitive player in the international tourism landscape.

As the summit concluded, it left a resounding message: the GCC is united in its commitment to harnessing its collective strengths to build a vibrant and sustainable tourism sector. By embracing innovation, collaboration and a unified vision, the region is on the path to becoming a dynamic hub that attracts and delights travellers from around the world.

04 | E xhibitor news

The industry’s latest happenings from this year’s exhibitors

12 | Exhibitor profiles

20 | Seminar schedule

26 | G ateway to growth

Explore the potential of the Indian outbound travel market

28 | The great revival Opportunities abound in the thriving Chinese outbound market

| Destination profiles

His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority (DCAA), Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, inaugurated ATM 2024

Summit: Streamlining and Strengthening Tourism

GCC visitor numbers surge in Germany

The German National Tourist Board (GNTB) announced at ATM yesterday that GCC travellers spent 1,297,256 room nights in Germany during 2023, marking a 15 per cent increase over 2022 figures.

Yamina Sofo, Director at the German National Tourist GCC Office (GNTO GCC) – an affiliate of the GNTB – said: “This underscores Germany’s enduring appeal among GCC travellers, which is a testament to the efforts of GNTO

in its ongoing marketing campaigns across both B2B and B2C channels.”

The GCC region is currently ranked among Germany’s top three inbound markets, behind the US and China. Sofo said: “Germany’s rich culture, rural customs, natural beauty, sustainability efforts, accessibility and inclusiveness all play significant roles in its popularity. Additionally, our warm German hospitality, traditional cuisine

Rotana partners with Chef’s Eye to reduce food waste

and exclusive retail opportunities further enhance the visitor experience.”

Flight connectivity will see several enhancements this year, with more than 207 direct weekly flights available between the GCC and Germany. At present, there are direct flights from the GCC to Munich, Frankfurt, Düsseldorf, Berlin and Hamburg.

New flights are being added, with services from Doha to Hamburg by Qatar Airways and from Manama to Munich by Gulf Air, both opening in July, as well as new routes launching in November operated by Eurowings from Jeddah to Cologne and Berlin. Additionally, Flynas will be offering flights from Jeddah to Berlin starting in September.

The GNTB hopes to attract more visitors with its ‘Germany, Simply Inspiring’ campaign. The country boasts 52 UNESCO World Heritage Sites and over 6,000 museums, offering a wealth of cultural and historical attractions. This includes Chemnitz, the European Capital of Culture for 2025, which is located in the country’s Saxony region.

Furthermore, the GNTB’s ‘Simply Feel Good’ campaign underscores Germany’s sustainable tourism

Leading hospitality group Rotana has partnered with Chef’s Eye – an intuitive food-waste measurement technology – to help reduce its carbon footprint. Implemented across Rotana’s properties in the UAE at the end of 2023, the project is spearheaded by Jarrett Beaulieu, Vice President of Food and Beverage at Rotana.

First quarter results for 2024 indicate that Chef’s Eye has enabled the hospitality group to reduce its carbon emissions by 41,245.93 kilograms (equivalent to charging over 2.7 million smartphones or powering 10 gasoline passenger vehicles for a full year). In addition, food waste has been reduced by an average of 25 grams per cover. This includes a 22 per cent reduction in overall production or trim waste, a 15 per cent reduction in food waste from buffet stations and a 63 per cent reduction in food waste from plated meals.

“The introduction of Chef’s Eye technology to our operations highlights Rotana’s commitment to sustainable business practices. Curbing food waste is a key objective for achieving our overall sustainability goals,” explained Beaulieu.

Data indicates that on average, a hotel in the UAE produces one tonne of food waste per week. With the help of Chef’s Eye, Rotana is able to segment this into manageable categories, including production waste, buffet waste and trim waste.

The new technology allows Rotana chefs to identify and map out specific dishes and ingredients that are wasted

efforts by spotlighting its rural landscapes and active pursuits.

Germany has 20 sustainably certified regions and cities, over 1,540 sustainably certified establishments and 350 spa and health resorts. The GNTB is focusing on the sustainabilityrelated aspects of health tourism, including the preservation of traditional treatment methods, location-specific treatments and remedies as drivers of regional prosperity, as well as examples of sustainable energy management.

This year, Germany hopes to capitalise on Euro 2024 to encourage longer stays and showcase the country as a year-round holiday destination.

Sofo highlighted that the GNTB’s strategy during the football tournament this summer is to promote the 10 host cities (Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart) and surrounding areas to encourage tourists to stay longer and explore other regions. “This also has the added benefit of reducing the overall carbon footprint per travel day,” she concluded.

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through the use of a camera and scales. The information can then be analysed to allow critical changes to be actioned effectively. As such, Chef’s Eye helps to cut down on both food waste and operational costs, while contributing to more effective menu development and efficiency in the kitchen.

Buffet waste is another food waste category many hotels grapple with. At Rotana, Chef’s Eye has helped reduce this waste category by identifying patterns within certain dishes and food groups that tend to be wasted due to overproduction or popularity. In addition, Rotana has also introduced smaller plates and serving spoons in Flavours and Horizon restaurants to promote mindful dining.

Rotana has also unveiled several other initiatives across its regional properties to reduce its carbon footprint, including the reduction of single-use plastics, the launch of bottling rooms across Rotana properties to bottle filtered water and the introduction of a sustainable, locally sourced breakfast offering at its UAE hotels, with a farm-to-table approach.

Further signalling its commitment to sustainability, Rotana also signed an agreement with the National Food Loss and Waste initiative, Ne’ma, to embrace food loss and waste reduction as a top priority, in alignment with the UAE’s aim to cut food loss and waste by 50 per cent by 2030.

Sarajevo presents its largest delegation ever

The Tourism Association of Sarajevo Canton boasts a delegation of 23 partners comprising tourist agencies, tour operators and hotels at this year’s ATM. Celebrating eight years of participation in the show, this impressive turnout at the exhibition also marks the largest number of co-exhibitors the association has ever assembled for a single fair.

Under the Visit Sarajevo brand, the team will be promoting Bosnia and Herzegovina and its vibrant capital as a year-round destination with balmy summers and white winters.

Faruk Čaluk, Senior Advisor for the Development of Tourism and Creative Projects, Tourism Association of Sarajevo Canton, said: “ATM is very important to us due to the consistent

influx of tourists from this region over the past decade. The Middle East often ranks at the top in terms of arrivals and overnight stays. This trend is unsurprising given Sarajevo’s captivating natural beauty coupled with Bosnia and Herzegovina’s reputation as a halal-friendly destination, which resonates strongly with visitors from this demographic.”

While showcasing its vibrant offerings, Sarajevo is also celebrating the 40th anniversary of the XIV Olympic Winter Games that took place in February 1984. “Throughout the year, the city will be reflecting on the significance of those memorable three weeks, which are a pivotal part of our history.”

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Emirates kicks off ATM with official royal visit

During ATM’s official opening yesterday, the Emirates stand received His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group. Marking a positive start on the first day of the show, Emirates signed a number of Memorandum of

Understandings. The agreements with Tourism Malaysia, Türkiye Tourism Promotion and Development Agency (TGA) and the Abu Dhabi Chamber of Commerce demonstrate the airline’s commitment to entice more travellers across its network of more than 140 destinations to experience

the sights, culture and attractions of each destination, in addition to supporting travel opportunities for local UAE companies and SMEs.

Emirates also entered into an agreement with the China Cultural Centre in the UAE to develop inbound traffic into China from the airline’s global network.

At this year’s show, Emirates marks its largest-ever presence, with its stand spanning an impressive 975 square metres. The display includes the airline’s signature products, a plethora of merchandise available at the Emirates Official Store and its sustainability initiatives.

The highly popular Emirates Premium Economy seat, which is now available on routes to 15 cities, is once again on display at the stand this year. The airline is also featuring its Boeing 777-300ER game-changer first class fully enclosed private suite, Boeing 777 business class seat and newest generation A380 Onboard Lounge, along with other iconic products such as the first class shower spa and its game-changer economy class seats.

Selling crowd-favourite aircraft models and other limited edition merchandise, the Emirates Official Store is featuring items inspired by the airline’s

newly minted sports partnerships. Moreover, Emirates sailing merchandise and a selection of homegrown products in collaboration with local UAE companies are also available.

Emirates has also dedicated a part of its stand to highlight some of the sustainability initiatives across the business, including onboard items that incorporate responsibly sourced materials like amenity kits, loungewear and children’s toys, and specially designed ‘Air-crafted by Emirates’ luggage, bags and accessories made from upcycled materials from retrofitted A380 aircraft.

Emirates also recently announced the first set of destinations to be served by its new A350 aircraft entering service in September 2024. With 10 A350s expected to join the fleet by 31 March 2025, the airline plans to deploy its latest aircraft type to nine destinations in the coming months. This expansion is set to serve short to medium-haul cities on the Emirates network, with Bahrain as its inaugural destination. Other destinations include Kuwait, Muscat, Mumbai, Ahmedabad, Colombo, Lyon, Bologna and Edinburgh.

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Erth highlights its experiential journey

Developed as a beacon of Emirati hospitality, as envisioned by the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, Erth Abu Dhabi is highlighting its hospitality offerings at ATM. Located near Sheikh Zayed Grand Mosque, this seafront resort delivers a modern escape in the city. The property boasts hotel rooms overlooking the beach or gardens while the suites offer private balconies and access to the Al Rayeh Lounge, with a dedicated concierge service.

Guests seeking a more luxurious option can book one of the villas, located on the Khor Al Maqta waterfront and offering easy access to the resort’s private Blue Flag beach.

Shaikha Al Kaabi, Chief Executive Officer at Erth Abu Dhabi, said: “Erth is not just a destination, it’s a journey through the heart of Emirati culture and the spirit of hospitality. In every corner, we are weaving a story of tradition, culture and pride, echoing the timeless vision of our leaders.”

Complementing the hospitality offerings are seven restaurants serving authentic local and global flavours.

Erth Restaurant became the firstever Emirati venue to be awarded one Michelin star. Furthermore, the newly opened Ergon Deli & Café offers a modern twist on Greek dishes crafted with seasonal ingredients.

Guests seeking wellness experiences will find a host of options, including a gym, an Olympic-sized pool, multiple sports facilities and recovery therapies.

Also highlighting its MICE offering, the Erth Ballroom is a chic, versatile space, while the property also boasts several other indoor and outdoor venues for events and weddings, complete with world-class catering services.

The property will also spotlight the recent opening of the prestigious École Ducasse Abu Dhabi Studio, a culinary education venue introduced in collaboration with chef Alain Ducasse.

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His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, at the Emirates stand

DISCOVER OUR RESORTS AND LET YOUR MIND WANDER

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Anantara World Islands Dubai Resort showcases summer offering

Located on Dubai’s World Islands archipelago, Anantara World Islands Dubai Resort is an exclusive destination.

As the first luxury resort on this manmade development, it is nestled on its own island, promising an unparalleled hospitality experience for all guests.

At ATM this year, the resort is showcasing its unique offerings with a special focus on its summer packages.

Guests booking a villa at the resort this summer can enjoy significant savings of up to 30 per cent on room rates, with complimentary in-villa breakfast.

Furthermore, guests booking a 60-minute treatment at Anantara Spa will receive a complimentary 30-minute extension to customise their experience with a facial or a longer massage. A 15 per cent discount on selected Anantara Spa retail products is also applicable. Moreover, guests can arrange spa treatments within the villa itself.

As a final touch, each guest will receive a departure gift.

Al Bustan Centre & Residence transforms hospitality experience

As global travellers increasingly seek experiences that go beyond the ordinary, Al Bustan Centre & Residence acknowledges the changing preferences of its business and leisure guests by introducing elevated hospitality standards and enhancements at its property. These developments will be showcased at this year’s ATM.

“Beyond offering unforgettable stays and unparalleled hospitality for the past 26 years, Al Bustan Centre & Residence recently adopted a meticulous process of redefining spaces to reflect modern aesthetics while preserving its unique identity,” said Moussa El Hayek, Chief Operating Officer of Al Bustan Centre & Residence.

In the upcoming months, hotel guests will be able to experience this transformation. “Among these endeavours is the integration of new furniture and innovative designs,” said El Hayek. “Every piece is carefully selected to complement the overall aesthetic and enhance the guest experience. Guest rooms were

reimagined as sanctuaries of serenity, ensuring utmost comfort and ease.”

The Dubai-based hotel complex boasts 640 exquisite rooms and suites, ranging from studios to one and two-bedroom options, with leisure facilities including a swimming pool, gym and fitness centre, tennis court, versatile meeting and event spaces, restaurants and numerous retail outlets.

Al Bustan Centre & Residence offers the ideal setting for extended stays, providing accessibility and convenience for all. In addition to the hotel’s aesthetic transformation, enhanced personalised services, curated culinary offerings and bespoke concierge services have been presented to further elevate the guest experience.

“As we will soon unveil another milestone, there has never been a better time to discover the reimagined elegance of Al Bustan Centre & Residence. We invite everyone to experience the anticipated renovation plan which encompasses various facets of the hotel, especially the enhanced room interiors, which have been infused with a fresh, modern aesthetic while honouring the property’s rich heritage and legacy.”

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Anantara World Islands Dubai Resort

Al Bustan Centre & Residence

Trip.com set for Middle East expansion

One of the world’s leading travel agencies, Trip.com has its sights set on expansion. Part of Trip.com Group, the company boasts over 400 million members and offers an extensive network of more than 1.4 million hotels in 200 countries and regions as well as transport options covering over two million individual flight routes connecting more than 5,000 cities around the globe.

As part of its expansion plans, the Middle East is high on the company’s agenda. Amanda Wang, Vice President - Global Destinations, Trip.com Group, said: “Trip.com Group is strategically positioned to lead in the global travel industry, offering robust opportunities for investors, partners and tourism boards. As we expand in the Middle East market, we are proud to highlight our progress and future strategies.

“Our global market penetration is flourishing, especially in the Middle East. Here, we’re leveraging untapped potential by tailoring our services to match the region’s unique cultural and linguistic needs. Our expansion includes a new regional office in Dubai as well as strategic partnerships with major players like Saudi Arabia’s Seera Group and comprehensive agreements with

Qatar Tourism and the Saudi Tourism Authority. These alliances are vital, helping us promote these destinations globally and enhancing each other’s competitive edge. Localisation efforts, such as adapting our platforms to Arabic, enhance our accessibility and relevance in the region.”

At Trip.com, innovation is at the heart of its offerings. Harnessing cuttingedge technology and big data to improve operational efficiency and customer satisfaction, the company’s efforts are geared towards creating personalised, seamless travel experiences that boost engagement and loyalty. For example, Trip Genie, the company’s AI travel assistant, is designed to offer inspiration, create itineraries and help customers book their whole trip in minutes.

Wang explained: “We are improving our product suite with bundled services and experience-driven packages, designed to meet the evolving preferences of today’s traveller. Our focus on high-quality, customisable solutions, from luxury to budget-friendly options, ensures we cater to a diverse clientele, including the Chinese market.”

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Etihad Airways charts successes and outlines future plans

Etihad Airways is showcasing its successful growth story, ambitious plans and investment in guest experience at ATM.

Javier Alija, Vice President of Sales and Distribution at Etihad Airways, said: “We’re looking forward to a great week ahead at ATM, where we have the opportunity to showcase the growth

story at Etihad Airways, in partnership with Zayed International Airport, our new home in Abu Dhabi. We look forward to welcoming our trade and tourism partners and industry peers to our stand and look forward to a fruitful week for the important travel trade industry.”

The Etihad stand is presented in partnership with Zayed International

Airport, showcasing the new home of Etihad Airways. The airport, which opened in November 2023, offers streamlined check-in, including dedicated spaces for families, first and business class, as well as biometric self-check-in and security facilities. At Departures, guests will find world-class duty-free shopping and dining, as well as Etihad’s first and business class lounges for guests travelling in premium cabins and eligible Etihad Guest members.

Etihad is also showcasing its network development, with 15 new destinations announced or launched, including recent inaugural flights to Boston and two new destinations in Kerala, India. Over the next two months, Etihad will begin operating to Jaipur and Bali, as well as summer destinations, including Al Qassim, Antalya, Malaga, Nice, Mykonos and Santorini.

Visitors to the stand will also have the opportunity to experience the new Boeing 787 Dreamliner seats. The economy cabin seats are also on display along with brand-new amenity kits launched in partnership with celebrated designer Giorgio Armani and leading skincare brand ESPA as well as the Etihad and Armani/Casa business class experience and the economy class elegant dining solution.

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Airalo debuts platform at ATM

Airalo, the world’s first eSIM store, marks its ATM debut this year. Aiming to ease travel connectivity, the company makes staying connected seamless and affordable for global travellers by offering access to eSIM packages for over 200 countries and regions.

Tony Kaldas, Partnerships Director - Arabia & Africa, said: “This is our first time exhibiting at ATM and we are thrilled to have this opportunity to showcase our product and offerings to everyone.”

Airalo allows travellers to purchase an eSIM based on their travel destination, network coverage and data plans using the Airalo website or mobile app. Travellers then receive a code to activate the eSIM on their device.

The platform offers competitive pricing with no hidden fees and a range of affordable plans, allowing travellers a cost-effective option compared to traditional roaming charges or purchasing a local SIM card. Furthermore, Airalo’s eSIMs are compatible with a wide range of eSIM-enabled devices, including smartphones, tablets and wearables.

At this year’s show, Airalo will also be spotlighting its latest innovative developments and partnership models. “We have enhanced our API partnerships programme to provide seamless integration with a variety of platforms and services, allowing partners to offer

eSIMs directly to their customers. Additionally, we also improved Airalo Partners, which is a dedicated B2B platform to streamline the process of purchasing and managing eSIMs in bulk, catering to the needs of travel agencies, tour operators, corporates and other businesses. To add more value, we have expanded our corporate partnerships programme to now offer tailored eSIM solutions for businesses, providing cost-effective connectivity options for employees travelling internationally.”

Kaldas added: “To allow for further customisation, we’re also introducing Airalo’s co-branded website solutions, enabling our partners to create

Cheval Collection’s first Saudi property set for 2027 completion

Cheval Collection has announced its upcoming property – and its first – in the Kingdom of Saudi Arabia. The new luxury serviced apartments will be located in Riyadh and will break ground this year. Construction is set to wrap up in 2027.

The new property – Cheval Ladun Living – is being developed in partnership with the Saudi-based Ladun Investment Company. Not only does it mark Cheval Collection’s first property in the kingdom but it is also the company’s third in the Middle East.

Cheval Collection’s impressive portfolio includes 800 luxury apartments across 13 properties in London, Edinburgh and Dubai. In the UAE, the UK-based, award-winning hospitality brand currently operates Cheval Maison – The Palm Dubai. The company is also set to open Cheval Maison – Dubai Expo City in 2025.

Speaking at ATM, Cheval Collection’s Chief Operating Officer John Philipson, said: “Saudi Arabia is key to Cheval Collection’s continued expansion in the Middle East and we are proud to add Cheval Ladun Living to our international property portfolio and to KSA’s evergrowing hospitality offering. We look forward to breaking ground this year and opening for business in 2027.”

customised eSIM booking portals that align with their brand identity and offer a seamless user experience.

“To expand our accessibility to travellers worldwide, we’re also introducing eSIM voucher partnerships that enable partners to distribute eSIM activation vouchers through their existing sales channels. Last but not least, our affiliate partnership programme has been enhanced to offer competitive commission rates and marketing support, empowering partners to monetise their online presence by promoting Airalo’s eSIM services.”

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Located on King Fahd Road, close to Riyadh’s King Abdullah Financial Centre, Cheval Ladun Living will offer 130 one to three-bedroom luxury apartments. The property will also feature a range of fitness and leisure amenities, including a gym, swimming pool and sauna. Construction of the tower will cost up to US$80 million.

Cheval Collection’s first Middle East property, Cheval Maison –The Palm Dubai, celebrated its first successful year of operation last month. Meanwhile, the company’s 150 luxury apartment complex at Dubai’s Expo City repurposes the prestigious Leadership Pavilion at EXPO 2020 Dubai and is undergoing refurbishment ahead of its opening next year.

Loyalty and rewards redefine hospitality at Radisson Hotel Group

Qatar harnesses cultural offerings to drive tourism

Qatar’s rich cultural landscape serves as a cornerstone of its tourism endeavours, with the country strategically leveraging its diverse offerings to attract an increasing number of visitors, in alignment with the objectives of the National Tourism Strategy 2030.

Abdulaziz Ali Al Mawlawi, Chief Marketing and Promotion Officer at Qatar Tourism, said: “Qatar has enhanced its cultural tourism to include a wide range of immersive experiences and events while staying true to its cultural values and heritage.”

Qatar is home to prominent museums that feature Islamic and Arab art and history, including the National Museum of Qatar and Museum of Islamic Art, which host numerous exhibitions all year round. Furthermore, the country’s UNESCO World Heritage Sites, such as the Al Zubarah Fort, offer visitors opportunities to learn about the region’s rich history.

Mawlawi highlighted Souq Waqif as a cultural hotspot, offering visitors a number of traditional experiences, from dining options to henna artistry

and local handicrafts. Additionally, the Al Shaqab Equestrian Centre provides insight into Arabian horse traditions through races and shows.

Mawlawi added: “There are immersive art experiences dotted throughout the country, such as Olafur Eliasson’s ‘Shadows Travelling on the Sea of the Day’ installation and ‘EastWest/West-East’ by Richard Serra, both located in the Qatari deserts.”

Qatar’s natural wonders, combined with government-led preservation efforts, further contribute to the unique and authentic experiences on offer.

“The Al Thakira Mangroves in the northern region are home to unique flora and fauna that can be discovered on a kayaking tour. The Inland Sea offers an unparalleled desert experience for visitors who wish to learn about Bedouin heritage and traditions. Furthermore, Qatar is home to one of the largest whale shark congregations, which can be explored through sustainable and eco-friendly whale shark tours.”

Revolutionising the guest journey from booking to checkout, Radisson Hotel Group’s rewards programme hopes to redefine the hospitality industry’s loyalty landscape.

With a streamlined tier structure, Radisson Rewards allows members to unlock benefits earlier and achieve VIP status faster than any other programme in the industry. This approach makes luxury and premium experiences even more accessible to travellers.

Benefits can be unlocked immediately upon enrollment, ensuring every experience is both personalised and rewarding. The Discount Booster, in particular (available from the premium tier onwards), is a unique way to increase room discounts by adjusting earned points.

Additionally, the dynamic redemption model empowers members to use points with flexibility, whether for room bookings, hotel services or creating a customised blend of points and cash for transactions, ensuring every stay

is tailored to individual preferences and offers tremendous value.

Beyond the tangible perks of membership, Radisson Rewards champions sustainability, offering members the option to offset the carbon footprint of their stay with their points. This unique feature positions Radisson Rewards as a leader in integrating sustainability into the fabric of its loyalty programme.

Furthermore, the group’s integration of professional bookers and planners into the rewards ecosystem highlights an understanding of the nuanced needs of modern travellers and the professionals who support them.

This inclusivity, coupled with expanding global partnerships across travel, financial and sustainability sectors, enriches the value proposition of Radisson Rewards, setting a new benchmark for what a loyalty programme can offer.

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Green impact

Abu

Dhabi’s Carbon Calculator is

a mandatory tool for all hotels within the emirate to track and quantify carbon emissions

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) announced the launch of its Carbon Calculator.

Designed to support all hotels across the emirate in tracking and quantifying their consumption of various carbon emission sources, this innovative tool will support the UAE’s Net Zero by 2050 strategy, which is a national drive aimed at achieving net-zero emissions by 2050.

With the aim of lowering the carbon footprint of the industry over time, the Carbon Calculator will provide hotels access to a dashboard to identify key areas of high consumption, especially within energy and water consumption. The methodology has been developed in consultation with representatives from the hotel industry as well as several government stakeholders, including the Environment Agency Abu Dhabi (EAD) and the Department of Energy Abu Dhabi (DoE). EAD played an advisory role on the GreenHouse Gases (GHGs) accounting methodology and tools, and this initiative is consistent with the EAD’s Green Business Network.

HE Saleh Mohammed Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “The launch of the Carbon Calculator is a significant milestone for Abu Dhabi’s hospitality industry and will help shape a greener future for our tourism sector, in line with our leadership’s vision of transforming the emirate into a carbon-neutral destination by 2050. By empowering hotels to assess and own their environmental impact, we are encouraging the adoption of eco-friendly tourism practices to ultimately attract a higher number of environmentally conscious tourists.”

The Carbon Calculator will aid DCT Abu Dhabi in recognising top-performing hotels and supporting those with higher consumption to gradually reduce emissions. By tracking indicators, such as consumption of fuel, gas, electricity and water, and converting this data into a standardised unit of measurement (kgCO2e), the tool facilitates analysis across the industry.

This initiative aligns with emiratewide decarbonisation efforts, as well as incentivising the adoption of solutions such as retrofitting. It also provides a blueprint for expanding carbon footprint accounting in the tourism industry for other sectors, such as events, cultural sites or entertainment attractions.

Her Excellency Dr. Shaikha Salem Al Dhaheri, Secretary General of EAD, said: “We are always pleased to see the industry playing a proactive role in

reducing their carbon footprint in their path towards low carbon sustainability. The Carbon Calculator of DCT is a tool that showcases how this important entity is adopting digital technology for the greater good of an eco-friendly tourism sector. The calculator will support climate action and enable the reduction of GHG emissions in Abu Dhabi as it will help touristic facilities understand their emissions and design science-based mitigation plans and strategies to fight climate change and enhance air quality.”

With an emphasis on collaboration and collective action, all Abu Dhabi hotels are mandated to use the Carbon Calculator and submit their consumption data, with mandatory monthly reporting being implemented across the industry. By logging in and submitting their emissions data, hotels will gain invaluable insights through dynamic dashboards, which will help inform and prioritise sustainability efforts.

Eng. Ahmed Juma Al Falasi, Energy Efficiency Sector Executive DirectorActing at DoE, said: “The carbon calculator rolled out by DCT to the hospitality sector will greatly support our efforts to meet the energy and water efficiency targets of our Abu Dhabi Demand Side Management & Energy Rationalisation Strategy 2030. This groundbreaking tool reinforces our commitment to environmental stewardship, empowering hoteliers in Abu Dhabi to make informed decisions that reduce their carbon footprint and pave the way for a greener future. The DoE is ready to collaborate with DCT and the hospitality sector in developing and implementing future energy and water efficiency initiatives that will help reduce hotels’ operating costs while enhancing their carbon footprint performance.”

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DCT ABU DHABI’S CARBON CALCULATOR

TOOL:

• Supports hotels in tracking their consumption and measuring their carbon footprint

Converts data into a standardised unit of measurement (kgCO2e)

• Supports the transition of Abu Dhabi into a carbon-neutral destination by 2050

The launch of the Carbon Calculator is a significant milestone for Abu Dhabi’s hospitality industry

Jubail Mangrove Park

Jubail Mangrove Park

Positive growth

Anantara Hotels & Resorts, part of Minor Hotels, is expanding its global footprint with an array of luxury hospitality offerings

With a portfolio of some of the world’s most renowned hospitality brands, Minor Hotels is experiencing significant growth in the Middle East and beyond. The group operates Anantara Hotels & Resorts, the trusted Thai-rooted hotel brand that has carved a niche in the UAE’s hospitality industry. Featuring hotels like Anantara Dubai The Palm Resort – a firm favourite among residents and visitors – and Qasr Al Sarab Desert Resort by Anantara –a luxury escape situated in the Empty Quarter – the group is committed to delivering unique and luxurious experiences in some of the world’s most desirable destinations.

Amir Golbarg, Senior Vice President - Middle East, Africa & India at Minor Hotels, said: “Minor Hotels continues to experience significant growth with exciting plans in the pipeline. Our upcoming developments

promise to further our vision of a more interconnected and passionate world through innovative hospitality.”

At ATM, Anantara will be showcasing its collection of properties that have been enchanting guests for more than two decades. Golbarg said: “From idyllic islands to bustling cities, each Anantara hotel offers a gateway to the authentic luxuries of its locale. We are excited to promote experiences that allow our guests to connect deeply with the places and cultures they visit, embodying our core values of authentic luxury, local charm and expert knowledge.”

Highlighting the brand’s latest developments, Golbarg explained: “Anantara is continually seeking to expand its presence in key and new markets. Our expansion plans are robust, focusing on enhancing our existing brands and exploring potential

These developments reflect our commitment to broadening our presence globally while continuing to offer unique and luxurious experiences

acquisitions that align with our vision of delivering passionate and enriching experiences across the globe.”

Two high-profile Anantara hotels recently launched in the UAE: the muchanticipated Anantara Mina Al Arab Ras Al Khaimah Resort and Anantara Santorini Abu Dhabi Retreat. The Anantara brand is also set to expand in Saudi Arabia. The two new properties that were announced include Anantara Diriyah Gate and Anantara Trojena in Neom.

Beyond the region, the recent signing of Anantara Jaipur Resort in India will mark the brand’s debut in the Indian market in 2024. Additionally, Anantara Zanzibar Resort is set to open in 2027 on the northern coast of the Tanzanian island. Yet another new exciting development is Anantara Kafue in Zambia, the brand’s first tented camp, which will launch next year.

Golbarg added: “We are expanding our luxury portfolio with a new coastal property, Anantara Bandar Al Khairan Oman, in 2026. The Anantara brand is also continuously expanding in Europe, with the addition of Anantara Palais Hansen Vienna Hotel, which opened in March. These developments reflect our commitment to broadening our presence globally while continuing to offer unique and luxurious experiences in some of the world’s most desirable destinations.”

Discussing Minor Hotels’ growing portfolio, Golbarg said: “Our continued growth includes the debut of NH Collection in the Maldives and two more NH Collection properties coming soon to the UAE and Qatar. Minor Hotels will also soon launch both the Avani and Tivoli brands in Bahrain.” VISIT STAND HC1430

Amir Golbarg

Qasr Al Sarab Desert Resort by Anantara

Anantara Dubai The Palm Resort

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Laïla, Seychelles, a Tribute Portfolio Resort

Gaining ground

Building upon the triumphs of 2023, Qatar Tourism advances its ascent in the travel and tourism sector

In 2023, Qatar Tourism welcomed a record-breaking four million visitors, underscoring the nation’s growing appeal as a tourist destination. This milestone was accompanied by significant developments across the country’s hospitality, infrastructure and MICE facilities, aiding the seamless execution of globally acclaimed events.

Building upon this success, Qatar Tourism continues its forward momentum this year, closely aligning with the Qatar National Vision 2030 and the National Development Strategy, propelling the nation’s tourism sector to unprecedented heights.

Looking ahead to 2024 and beyond, Qatar Tourism embarks on an ambitious trajectory, focused on enhancing every facet of the tourism value chain. Notable highlights include the inauguration of new attractions and hotels like Meryal Waterpark and Our Habitas Ras Abrouq resort, enriching the tourist experience. Furthermore, collaborations with Qatar Airways have seen the introduction of innovative ‘Stopover’ packages, allowing travellers to make the most of the country’s offerings even on a short visit.

At this year’s ATM, Qatar Tourism endeavours to showcase its advancements in the travel and tourism sectors, emphasising its commitment to becoming a global family destination. The nation aims to bolster the contribution of tourism to the economy, targeting 12 per cent of the country’s GDP by 2030, alongside tripling domestic travel expenditures.

In line with ATM’s theme of ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, Qatar Tourism is dedicated to implementing initiatives that maximise innovative tourist offerings through new opportunities and means. Efforts include increasing collaborations between the government and private sectors to uphold economic diversification and enhance hospitality infrastructure to introduce novel touristic experiences, including eco-tourism.

Furthermore, Qatar Tourism is committed to enhancing the digital ecosystem for travellers, with an aim to make the country one of the most accessible destinations in the world in terms of visa facilitation.

Qatar’s proposition as an exciting global travel destination, coupled with its rich Arabian traditions and heritage, makes it a must-visit for travellers worldwide. With worldclass infrastructure, including Hamad International Airport, and award-winning national carrier Qatar Airways, the nation stands poised as a strategic hub for business and leisure travellers alike, offering seamless connectivity and exceptional hospitality.

Furthermore, with the introduction of initiatives in collaboration with tourism hubs in the GCC, Qatar hopes to foster partnerships and drive growth in the hospitality and tourism sectors across the region.

VISIT STAND ME1520

Katara Cultural Village

Souq Waqif

Global Stage

11:00 - 11:40

ENTREPRENEURSHIP SUMMIT: THE POWER OF FAILING FORWARDS

Failure is an essential and inevitable part of the entrepreneurial journey and life is one big experiment. Join this thought-provoking, engaging keynote talk on ATM’s Global Stage, where you will learn how to grow, develop and most importantly, fail forwards towards your goals.

Speaker: Dave Cornthwaite, Chief Adventure Officer, SayYesMore

11:45 - 12:25

ENTREPRENEURSHIP SUMMIT: NURTURING TRAVEL AND TOURISM ENTREPRENEURSHIP TO DRIVE ECONOMIC GROWTH

Maximise the transformative potential of travel entrepreneurship. Speakers at this session will explore the role of innovation and technology in economic growth as well as government incentives that support entrepreneurial endeavours in travel.

Moderator: Gavin Gibbon, Deputy Middle East Editor at Arabian Gulf Business Insight | AGBI

Speakers: Margaux Constantin, Partner, McKinsey & Company; Charaf El Mansouri, Co-Founder & CEO, Dharma; Danny Cohanpour, CEO, Trove Tourism Development Advisors; Amna Al Redha, Manager, AviationXLab (part of the Emirates Group Future Technology and Innovations team); Mona Faraj, Co-Founder & CEO, ExploreTech

12:30 - 13:15

ENTREPRENEURSHIP SUMMIT: DIVERSITY - THE KEY TO UNLOCKING CREATIVITY

TUESDAY 7TH MAY

Unlock the power of diversity to ignite creativity in your business. Explore the benefits of inclusivity and its role in driving innovative offerings. Learn from cross-industry experiences how embracing diversity fuels innovation, ensuring your business thrives in an industry rich with unique perspectives and ideas.

Moderator: Aradhana Khowala, CEO & Founder, Aptamind

Speakers: Sophie Blondel, General Manager, The H Dubai; Michelle Lee, Vice President - Brand & Communications, Dubai Airports Cooperation; Basmah Al-Mayman, Regional Director, Middle East, UNWTO

13:20 - 14:00

ENTREPRENEURSHIP SUMMIT: GLOBAL DISRUPTIONS ARE CATALYSTS FOR INNOVATION

The past few years have seen unprecedented levels of disruption to economies around the world, affecting traditional thinking about travel and tourism. Instead of trying to react, should we embrace and anticipate disruption and use it to grow?

Moderator: Bruce Martin, CEO, Travel Gossip

Speakers: Kevin Czok, Co-Founder and Managing Partner, Stakehouse and Hotel Data Cloud; Bhanu Chopra, Chairman

& Managing Director, RateGain; HE Dr. Abed Al Razzaq Arabiyat, Managing Director, Jordan Tourism Board

14:30 - 15:10

DATA-LED BUSINESS DECISIONS, FOR SUPERIOR OPERATIONS

This discussion will extend beyond traditional boundaries, exploring innovative approaches to meet customer expectations amidst burgeoning growth opportunities. From deciphering the growing passenger numbers by destination airports and the outlook on premium versus economy to redefining luxury in the hotel sector, we will unravel the nuances of consumer travel and preferences and their impact on strategic decision-making.

Speakers: Jeremy Bowen, CEO, Cirium; Sarah Duignan, Director of Client Relationships, STR

15:20 - 16:00

LOOKING SKYWARD FOR INNOVATION: HOW TECHNOLOGY IS DISRUPTING AVIATION

In partnership with Travel Perspective

The aviation landscape is evolving with Middle East passenger numbers soaring to 429 million this year. Dive into discussions led by aviation innovators, exploring the shift towards a sustainabilityfocused, tech-driven future.

Moderator: Mark Frary, Co-Founder, Travel Perspective

Speakers: Kevin Hightower, VP

of Product, Cirium; Kashif Khalid, Regional Director - Africa & Middle East, IATA; Amna Al Redha, Manager, AviationXLab (part of the Emirates Group Future Technology and Innovations team); Abe Dev, Vice PresidentDigital & Innovation, Riyadh Air

16:00 - 16:20

NAVIGATING THE FUTURE OF AIR TRAVEL

Diving deeper into the topic of aviation, the CEO of Dubai Airports discusses the intricate landscape of transport evolution, addressing challenges of sustainability, efficiency and innovation.

Moderator: Mark Frary, Co-Founder, Travel Perspective

Speaker: Paul Griffiths, CEO, Dubai Airports

16:30 - 17:00

THE SHIFT IN TRANSPORT PREFERENCES & WHAT IT MEANS FOR TRAVEL IN THE MIDDLE EAST

In partnership with TTN Middle East

This expert panel examines the shift in the transport landscape, driven by sustainability. Discover its impact on travel preferences and the surge in demand for eco-friendly modes.

Moderator: Rashi Sen, Editor, Travel & Tourism News Middle East

Speakers: Björn Bender, Executive Chairman & CEO, RailEurope; Tero Taskila, CEO & Chairman, Beond; Nicolas Soucaille, General Manager, Blacklane UAE

11:00 - 11:40

LUXURY SUMMIT: NEXT-LEVEL LUXURY - HOW TO STAND OUT AS TRULY PREMIUM IN AN OVERSATURATED MARKET

In partnership with LUTE

In an era where the term “luxury” saturates the hospitality industry, how can you truly differentiate? What does it now take to really make a memorable impression that will win over wealthy travellers who feel they’ve seen and done it all before? Learn what truly sets apart premium properties with this expert panel that shares insights and specifics on what their properties do differently. The secrets to making a lasting impression on the world’s most discerning and demanding travellers will be revealed.

Moderator: John O’Ceallaigh, Founder, LUTE: The Luxury Travel Edit

Speakers: Claudia Kozma Kaplan, SVP & Global Head of Brand, Raffles; Richard Alexander, General Manager, The Lana (Dorchester Collection); Michael Grieve, Chief Brand Officer, Jumeirah; Marco Franck, Chief Hospitality Officer, Boutique Group

11:45 - 12:30

LUXURY SUMMIT: BRINGING THE EXPERIENCE ECONOMY TO LUXURY - ATTRACTING CUSTOMERS WITH ONE-OFF MOMENTS THAT MATTER

In partnership with LUTE

Learn how to successfully combine luxury and the experience economy, creating one-of-a-kind moments that resonate with modern travellers. Gain valuable guidance on crafting unique, distinctive and compelling experiences that capture attention and foster loyalty.

Moderator: John O’Ceallaigh, Founder, LUTE: The Luxury Travel Edit

WEDNESDAY 8TH MAY

Speakers: Aradhana Khowala, CEO & Founder, Aptamind; Amanda Elder, Chief Commercial Officer, Kempinski; Sebastien Carre, Group Head of Hospitality Operations at Red Sea Global; Amir Golberg, Senior Vice President Operations - Middle East & Africa, Minor Hotels Group

12:35 - 13:15

LUXURY SUMMIT: LUXURY PRODUCT DEVELOPMENT - WHAT TRAVEL CAN LEARN FROM RETAIL

In partnership with The Global Travel and Tourism Resilience Council

How can tourism steal the success in luxury markets from retail brands? Discover personalised messaging, multi-channel marketing and top-tier service strategies that can be applied across the travel and tourism landscape to boost the luxury experience. From technology to loyalty strategies, there is a lot to learn from retail.

Moderator: Rhea Saran, Founder, Kahāni by Rhea Saran

Speakers: Dr. Nikhil Kilpady, Global Director - Aerospace, Frost & Sullivan; Amy Nelson-Bennett, CEO, Positive Luxury (formerly Molton Brown and Clive Christian Group); Nicholas Soucaille, General Manager, Blacklane UAE; Christian Delom, President, CDCONSULT

13:30 - 14:20

ICCA PRESENTS: IMPORTANCE OF MARKET INTELLIGENCE FOR SUCCESSFUL HEALTHCARE MEETINGS

In partnership with ICCA

Join ICCA as we explore the power of market intelligence for healthcare meetings. Gain real-life insight into leveraging tailored intelligence to identify trends and optimise strategies. Discover how market intelligence

can elevate planning and execution, ensuring impactful outcomes and enriched attendee experiences.

Moderator: Anju Gomes, Regional Director, ICCA ME

Speakers: Lindsay Bowman, Leading Meetings, Incentives, Conferences, Exhibitions (MICE), Sport and eSport, Qatar Tourism; Arwa Asiri, Compliance Officer - MEA Region, Mecomed; Paul Wilson, Executive Director of Partnerships and Business Development, INDEX Holding; Kavitha Pais Prabhu, Director - Association Mangement & Consulting, MCI Middle East

14:30 - 15:00

SHOP, EXPLORE, REPEAT: THE GROWTH OF RETAIL TOURISM

In partnership with TTN Middle East Are people still travelling great distances to grab the best bargains? Does the Middle East remain an important outbound market for shopping tourism despite China opening up? Our speakers deep dive into evolving shopping behaviour and motivations while revealing this year’s most popular luxury shopping destinations and how they made it to the top.

Moderator: Rashi Sen, Editor, Travel & Tourism News Middle East

Speakers: Emily Jenkins, Head of Product Development, DW Travel; Sienna Parulis-Cook, Director of Marketing and Communications, DragonTrail International; Sammy Musa, International Markets Director - Middle East, India & Turkey, The Bicester Collection

15:15 - 16:15

GBTA PRESENTS: BEYOND REBOUND, CHARTING THE NEXT COURSE FOR GLOBAL BUSINESS TRAVEL

In partnership with GBTA 2024 marks a pivotal year where the world is back to “business travel as usual.” Or is it? Join GBTA and a panel of industry experts as we delve into the latest insights and global and regional forecasts from GBTA’s Business Travel Index™ Outlook and outline evolving trends and transformative factors poised to shape the industry for travel buyers, suppliers, business travellers and beyond.

Moderator: Catherine Logan, Regional Senior VP - EMEA & APAC, GBTA

Speakers: Sophie Hulgard, Chief Sales Officer, Accor; Shaun Anderson, Head of Business Development, Dnata Travel Management; Souhilla Taarabit, Group Head of Corporate Travel Services, Al Futtaim

16:30 - 17:30

THE POTENTIAL OF CRUISE: CREATING SWELL IN THE MIDDLE EAST

What are the key challenges and opportunities in positioning the Gulf and wider Middle East as a thriving cruise destination? Explore enhancements to business models, partnerships, infrastructure, marketing strategies and more.

Moderator: Gemma Greenwood, Director, Content Inc

Speakers: Dave Goodger, Managing Director - EMEA, Tourism Economics; Turky Kari, Executive Director - Marketing and Corporate Communications, AROYA Cruises; Lakshmi Durai, CEO, CruiseXplore; Saud Mohammed Saeed Hareb, Cruise Lead, Dubai Department of Economy & Tourism; Saud Hareb Almheiri, Assistant Manager, Dubai Department of Economy & Tourism

THURSDAY 9TH MAY

10:30 - 11:10

SUSTAINABILITY SUMMIT: COP28 UNPACKED - CHARTING TRAVEL’S PATH TO SUSTAINABILITY

Explore the outcomes of COP28, including commitments to reducing fossil fuel usage and decarbonisation, and learn how this will impact efforts across industries such as aviation, hospitality, attractions and transport. Our panel of sustainability experts will outline the journey to decarbonisation, spotlighting new resources, technologies and collaborative efforts.

Moderator: Adrienne Doolan, CEO, Green Touches

Speakers: Philip Halanen, Head of Sourcing and Sustainability, Wyndham EMEA; Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance; Matt Brown, Chief Sustainability & Assurance, Expo City Dubai; Ahmed Samir Elbermbali, Sustainability Market LeaderMiddle East Commodities and Industry & Facilities, Bureau Veritas

11:15 - 12:00

SUSTAINABILITY SUMMIT: REFRAMING

SUSTAINABLE TRAVEL MESSAGING

In partnership with The Global Travel and Tourism Resilience Council

While the Middle East is often associated with sand and shopping, its rich natural landscapes and

biodiversity often go unvoiced. Explore the concept of NaturePositive travel, emphasising the region’s ecological wealth and diverse species tapestries. This session highlights the intrinsic link between travel, nature and biodiversity, showcasing ways in which the Middle East can market itself as a surprising hub of ecological richness and drive interest from the sustainable traveller.

Moderator: Rylan Henriques, Partner, Boston Consulting Group

Speakers: Kiran Haslam, CMO, Diriyah Development Group; Nico Nicholoas, CEO, Trees4TravelZEERO, Trees4Events; Jennifer Croes, Conservation Scientist and Sustainability and Quality Management Advisor, Arabian Wanderer; Andrew Gardner, Associate Director, Biodiversity Conservation - Emirates Nature-WWF

12:05 - 12:45

SUSTAINABILITY SUMMIT: STANDARDISING SUSTAINABLE PROCUREMENT CRITERIA

In partnership with GBTA

As sustainability in travel continues to mature, it’s becoming increasingly important to streamline reporting and processes. Find out how Sustainable Procurement Standards can help the industry on the road to net zero by integrating sustainability into the RFx process in an impactful way

that brings benefit to corporations, suppliers and the planet.

Moderator: Catherine Logan, Regional Senior VP - EMEA & APAC, GBTA

Speaker: Mohammed Halawi, Global Director, Firmenich

12:50 - 13:30

SUSTAINABILITY SUMMIT: LEVERAGING SUSTAINABILITY FOR LUXURY MARKETS

Discover the intrinsic link between sustainability and loyalty in luxury markets. Speakers will analyse how aligning with sustainable practices can unexpectedly expand reach within luxury markets without compromising on quality. Learn about the evolving demands of luxury travellers and best practices for seamlessly integrating sustainability into every aspect of your business using real-life case studies.

Moderator: Joseph Diaz, Co-Founder, Afar Media

Speakers: Noelle Homsy, Co-Founder, ENVI Lodges; Anders Ellemann Kristensen, Director of Sales, Albatros Expeditions

14:30 - 15:30

EDUCATING YOUNG ENTREPRENEURS: BUILDING A CAREER IN TRAVEL

In partnership with The Emirates Academy of Hospitality Management

This afternoon is dedicated to inspiring

the next generation of travel leaders. ATM welcomes university students and graduates to gain insight into building a thriving career in the travel industry. Our panellists will unveil opportunities, strategies and essential skills needed to pave the way for a successful future in travel.

Moderators: Azza Mabkhout, Student, The Emirates Academy of Hospitality Management; William Thomas, Student, The Emirates Academy of Hospitality Management

Speakers: Mira Zakharia, Senior HR Director, Ras Al Khaimah Tourism Development Authority (RAKTDA); John Philipson, Chief Operating Officer, Cheval Collection; Jeff Strachan, Associate Vice President, Dubai College of Tourism; Lee-Anne Singer, Marketing Director, Singer Group

15:30 - 16:00

NETWORK WITH FUTURE LEADERS

In partnership with The Emirates Academy of Hospitality Management

As we wrap on the final day, we invite attendees to join us on the Global Stage to impart wisdom, inspire and connect with university students. This is an opportunity to build connections with future workforces and help support the growth of our future talent pool.

Future Stage

Sponsored by Sabre

10:00 - 11:00

EXPERIENCE, CULTURE & COMMUNITIES: CREATING BETTER PROPOSITIONS FOR EXPERIENTIAL TRAVELLERS

Explore the evolution of travel as authentic experiences and cultural immersion take centre stage for consumers. Learn how to successfully pivot your business to meet the demands of modern travellers who prioritise immersive experiences over traditional destinations, including strategies for diversifying offerings and leveraging existing resources to thrive in the experiential travel era.

Moderator: Caroline Cauret, Founder, Creative Tourism Inc

Speakers: Richard Stolz, Principal, Roland Berger; Alka Winter, VP - Destination Marketing & Communications, Ras Al Khaimah Tourism Development Authority (RAKTDA); Meng-Mei Maggie Chen, Assistant Professor, EHL Hospitality Business School - University of Applied Sciences & Arts, Western Switzerland; Timothy Sau Kin NG, Senior Vice President of Operations, Miral; Ahmed Ibrahim Al Zarouni, Director of Public Parks and Recreational Facilities Department, Dubai Municipality

11:00 - 11:45

BEYOND THE HYPE: DEMYSTIFYING 2024 TRAVEL TECH TRENDS

In partnership with Sabre

Join this panel discussion that will focus on the most impactful trends in travel technology that are set to redefine travel retailing and distribution in 2024 and beyond. This expert panel, featuring

TUESDAY 7TH MAY

leaders from across the travel sector, will shed light on the significant shifts and innovative solutions that are at the forefront of travel technology today including the latest in travel retailing and distribution, the transformative potential of AI and innovative payment solutions. Experts will also touch on the critical importance of sustainability in shaping the future of travel. This session promises valuable insights into not only understanding but also leveraging the evolving landscape of travel technology for success.

Moderator: Ramzi Al Qassab, Managing Director - Middle East, Sabre Travel Solutions

Speakers: Frank Trampert, Senior Vice President & Global Managing Director of Community Sales & Marketing, Sabre Hospitality; Shazia Poona-Haq, Commercial Director - Online Travel, Sabre Travel Solutions; Faisal AlRajhi, Co-Founder, Almatar Group; Sean Kelly, Global Head of Information Technology, Dnata; Hassan Ahdab, PresidentHotels Operations, Taiba Investment

12:00 - 12:40

HOW TO BUILD INFLUENCE WITH GEN Z IN JUST 30 SECONDS

In partnership with Travel Perspective Gen Z are coming into the ascendancy. Do we need to rethink our destination marketing strategies to engage this powerful and growing demographic? How important are social media platforms to Gen Z for travel inspiration and how can we turn eyeballs into actions as tourism professionals? Our panel of experts share their thoughts.

Moderator: Mark Frary,

Co-Founder, Travel Perspective

Speakers: Joshua Roche, CEO, Bulla Connect Ltd; Keith Herman, CEO, Trending Travel; HE Harris Whitbeck, Minister of Tourism, Guatemala; MarcAntoine Simon, Industry Manager, Travel & Tourism - MENA, TikTok

12:50 - 13:50

TRAVTALK PRESENTS: IMPORTANCE OF ATTRACTING THE INDIAN MARKET ACROSS THE GCC

In partnership with TravTalk Uncovering how the rest of the Middle East can position itself in front of Indian travellers, our panellists will look into food, shopping, luxury and more.

Moderator: San Jeet, CEO, TravTalk

Speakers: Sanjay Kumar, CEO, Travelport India; K. D. Singh, Founder and President, TravelBullz; Manoharan Periasamy, Director General, Malaysian Tourism; Markus Tan, Regional Director - India, South Asia, Middle East & Africa, Singapore Tourism; Alhasan Aldabbagh, President APAC, Saudi Tourism Authority

14:00 - 14:40

DISCOVERING YOUR BRAND’S VOICE

Crafting authentic brand voices is one of the most important parts of marketing. During this session, learn how to infuse humanity, combat misinformation and maintain integrity with this panel of experts. Gain insights into standing out, avoiding pitfalls and leveraging personal branding for instant impact, providing you with a toolkit that you can apply to your brand immediately.

Moderator: Charlotte Slater, Strategy & Projects Director, Trove Tourism Speakers: Aquin Mathew, Director

of Brand and Marketing - EAME, Hyatt; Daniel Taylor, Executive Director - Client Services, Landor; Coen Bakker, Marketing Manager, The Waste Transformers

15:00 - 15:40

UNLOCKING THE VALUE OF TRAVEL: HARNESSING TECHNOLOGY FOR ENHANCED TRAVELLER JOURNEYS

In partnership with Amadeus Digital transformation is set to change the travel industry for years to come. This session will look at key benefits the technology will bring and how it could unlock value for the whole of the travel ecosystem.

Moderator: Maher Koubaa, Executive Vice President - Europe, Middle East and Africa, Amadeus Speakers: Tarique Khatri, Chief Commercial Officer, Almosafer; Arved Von Zur Muehlen, EVP Commercial Affairs, Saudia Airlines; Patrick Walter Antaki, Chief Operating Officer, HMM Hotel Group - Hospitality Management Holding LLC

16:00 - 17:00

TELLING TIMELESS STORIES WITH MEDIA, FILM & TV

In a world where information is consumed at the palm of your hand, in 30-second videos, what role does Film & TV still play? Join influencer and TV star Pariss Noris, as he explores the role of meaningful travel stories, building strategic partnerships and the best opportunities to showcase destinations and products with lasting legacy.

Speaker: Paris Norriss, Founder, Guy in Dubai

WEDNESDAY 8TH MAY

10:00 - 11:00

MULTI-GENERATIONAL TRAVEL: KEY CONSIDERATIONS FOR THE MIDDLE EAST

In partnership with Euromonitor As Gen X regains confidence in travel, seize growth opportunities by understanding multi-generational travel behaviours. Explore unique considerations of each generation and their varied expectations. Discover strategies for crafting personalised, inclusive experiences to create memorable journeys for travellers of all ages.

Moderator: Christy Tawii, Research Manager, Euromonitor International

Speakers: Zeynep Mutlu Bigalı, Head of Destination Partnerships - EMEA, Skyscanner; Jamel Chandoul, Senior Vice President - Retail, Middle East and Africa, Amadeus; Kevin Haddad, Operations Manager, ENVI; Boon Sian Chai, Managing Director, Trip.com Group; Emma Campbell, Sector Marketing Director and Acting Director of Strategic Communications, DCT Abu Dhabi

11:00 - 11:40

DECODING MENA’S TOURISM POTENTIAL: UNVEILING NEXTGEN DESTINATIONS IN 2040

In partnership with Google Showcasing a comprehensive collaboration between Google and Deloitte, this session will offer insights into the evolution and future of the MENA tourism sector, along with insight into NextGen destinations of 2040, with special focus on MENA’s tourism potential. Gain actionable knowledge to inform policymaking, business planning and operational optimisation.

Moderator: Hanny Abdelkawi, Head of Travel Sales, Google Speaker: Jorge Gilabert Hernando, Partner, Deloitte Consulting, SLU

12:00 - 12:40

EMOTIONAL LOYALTY & EXPERIENCES

In partnership with Global Loyalty Organisation

Uncover the transformative potential of lifestyle-led loyalty programs. Learn about experiential rewards, online communities and personalised offers to enhance loyalty. Attendees will gain actionable insights to create emotional connections, strengthen customer relationships and stay competitive in the travel landscape.

Moderator: Ali Bin Zayed, Senior Director, Head of Loyalty, EmCan (Emarat Petroleum)

Speakers: Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skyward; Ali Ozbay, Senior Director - Marketing, Rixos; Ali Bin Zayed, Senior Director, Head of Loyalty, EmCan (Emarat Petroleum); Jelena Kezika, Senior Director - Strategy, Global Hotel Alliance; Radhey Tawar, CCO of Cinnamon Hotels and Resorts

12:50 - 13:20

INNOVATIONS SHAPING THE FUTURE OF ACCESSIBLE AND INCLUSIVE TRAVEL

Explore the evolving landscape of inclusive tourism, addressing the US$58.7 billion market of travellers with disabilities. Learn about innovative strategies, technologies and collaborations driving accessibility and inclusivity in the industry. Discover successful case studies and business benefits associated with investing in diverse traveller needs. Gain insights and initiatives to create more welcoming and inclusive products and services. Join us to shape the future of accessible travel.

Moderator: Inès Blal, Associate Professor Strategy and Operational Management, EHL

Speakers: Jason Burnett, Senior

Director Technical & Strategic Development, Intertek; Shafiq Akbar, Chairman, IMARAT; Joe Ryan, VP Assurance, Expo City Dubai

13:30 - 14:30

PUTTING THE TRAVELLER FIRST WITH AI

Explore how AI is reshaping the way we personalise the traveller journey. Experts will discuss the dynamic role that AI plays in travel, providing real-life examples and case studies showcasing its transformative power, from enhancing business intelligence to diversifying offerings. Working with a traveller-first, technology-second approach, learn how to drive better personalisation of experiences.

Moderator: Kate Harden-England, Editor, Travolution

Speakers: Shaon Taklukder, CEO & Founder, Geotourist; Raed Kuhail, Executive Director - Digital and Technology, Miral; Samir Abi Frem, CEO, Lokalee; Ramzi AlQassab, Managing Director, Sabre Travel Solutions, Middle East

14:35 - 15:15

STRATEGIC CAPABILITIES AND IMPLICATIONS OF AI WITHIN BUSINESS

In partnership with Digital Tourism Think Tank

Gain strategic insights into the complexities, challenges and ethical considerations of AI integration within business. Experts will offer tailored guidance for C-suite executives, covering key strategies and implementation tactics to navigate the evolution of AI. In this session, learn how to adapt your business to AI changes and build a long-term vision for its implementation across businesses.

Moderator: Nicholas Hall, Founder

& CEO, Digital Tourism Think Tank

Speakers: Bruce Martin, CEO, Travel Gossip; Craig Everett, Founder & CEO, Holibob; Irene Martín Pineda, Supply Regional Manager - Middle East, Africa, & Asia, Civitatis; Joy Ghosh, Commercial Head, Amadeus

15:30 - 16:00

THE ROLE OF TECHNOLOGY IN THE CHINESE TRAVELLER JOURNEY

Understand how technology is influencing travel decisions. Diving specifically into the preferences of the Chinese market, understand how your business can adapt and deliver products and services that meet the ever-growing demands of technology-forward Chinese travellers and build brand loyalty from the journey and experience created.

Moderator: Dr. Adam Wu, CEO, CBN Travel & MICE

Speaker: Peggy Li, CEO, sps:affinity - Strategic Partnership Solutions

16:15 - 17:00

PRESERVING CULTURE AND HERITAGE FOR FUTURE TRAVELLERS

Explore the intrinsic link between responsible tourism and the conservation of cultural heritage. Uncover approaches adopted by destinations where tradition and innovation harmoniously coexist. Understand the key tools in place, including marketing messaging and preservation laws, which safeguard their cultural heritage to ensure the successful and safe scaling of key heritage sites.

Moderator: Glenn Johnston, CEO, Avia Reps

Speakers: Prateek Hira, CEO, Tornos; Dr. Ilayaraja T., Additional Secretary - Tourism, Government of Madhya Pradesh

THURSDAY 9TH MAY

10:30 - 11:30

ATM’S START-UP PITCH BATTLE, IN ASSOCIATION WITH INTELAK

Inspiring the transformation of travel through entrepreneurship, start-ups are invited to battle it out with their innovative and industrychanging business pitches. Celebrate entrepreneurship and innovation in the travel industry during this pitch battle. Partnering with Intelak, a Dubaibased technology and innovation hub, ATM supports start-ups with education, mentorship and resources to address business challenges.

Judges: Sarah Saddouk, Director of Innovation, Entrepreneur.com - MEA; Mohammad Khoori, EarlyStage Investments & Start-up Programmes, Emirates

Participants: Vishal Augustine, Product Manager, ClearQuote Technologies ME Ltd; Benjamin Sann, Founder & CEO, Curated Planet; Barry Klipp, CEO & Co-Founder, InterLnkd; Lorelei Regragui, MasterKey Keeper, stayK

11:45 - 12:15

THE MIDDLE EAST AS A SOURCE FOR UNLOCKING SUCCESS

In partnership with Travolution

With the UAE paving the way, the Middle East emerges as a promising source market for destinations like Bahrain, Qatar and Saudi Arabia. The region offers opportunities for technology businesses seeking to expand their presence. Technology is not just an enabler but a factor for success, driving growth in areas like cruise tourism, tours and activities across the Middle East.

Moderator: Kate Harden-England, Editor, Travolution

Speakers: Bartomeu Gili Prohens, VP Commercial MEAI, Hotelbeds DMCC; Craig Everett, Founder & CEO, Holibob; Kerem Sezer, Manager, Global Partnerships - HotelRunner

12:30 - 13:15

EVOLUTION OF SPORTING EVENTS, DIVERSIFYING OFFERINGS FOR NEW GENERATIONS

Explore the evolution of sporting events, beyond traditional spectacles like F1 and the World Cup. Speakers will address the shifting preferences of Gen Z and millennials towards live events and uncover strategies to reignite interest and travel motivation among younger generations. Learn the importance of nurturing fan bases and explore innovative approaches to diversifying income through sports tourism.

Moderator: Mike Dabadie, CEO, Heart and Mind Strategies

Speaker: Mark Jan Kar, Senior Vice President - Entertainment, Content and Programming of ASM Global MENA

13:30 - 15:00

FIND YOUR 2024 NICHE: TOP TRENDS TO TAP IN 2024

With many travel niches underpinning the growth of tourism in regional destinations, how can businesses best leverage these trends? Find out how to meet evolving demands for travel experiences encompassing culinary

experiences, health and wellness, culture and heritage, nature and more.

Moderator: Gemma Greenwood, Director, Content Inc; Jonathan DeLise, Freelance Food & Travel Writer, FindingFoodFluency; Rebecca Anne Proctor, Journalist, Author and Editor, Independent Journalist and Consultant

Speakers: Samantha Wood, Founder, Editor & Communications Consultant, FooDiva; Christophe Hobeika, Executive Director, Hotels & Resorts - Sunset Hospitality Group; Harue Oki, JNTO Middle East Representative, Aviareps; Niamh Keohan, Managing Director, We Love Transformational Travel; Desmond Cawley, Hotel Manager, SIRO - Kerzner International; Niamh O’Connell, Vice President of Wellbeing - Jumeirah Hotels & Resorts; Simon Mead, Head of DMC, Almosafer; Ansar Babu, Director of Global Distribution & International Operations - Destination Management and Marketing Office, AlUla; Mohammed Almulhim, Co-Founder, Pangaea Adventure Club

Gateway to growth

India’s thriving outbound travel market paves the way for new opportunities in the international travel landscape

Driven by robust economic development and burgeoning prosperity, India emerges as a key player in the international leisure travel realm. Ranking as the fifth-largest economy globally, with a population surpassing 1.4 billion people, the latest projections indicate a doubling of consumption, including leisure and recreation, by 2030, making the outlook for India’s outbound tourism market exceptionally promising.

Forecasts project the Indian outbound travel market to reach US$143.5 billion annually by the decade’s end. A recent report by Booking.com and McKinsey revealed that Indians are on track to becoming the fourth-largest global travel spenders by 2030, with expectations of nearly five billion trips, including 50 million outbound journeys. To put this into perspective, before the pandemic, Indian travellers embarked on 26.9 million overseas trips in 2019 alone.

Beyond the volume, Indian travellers exhibit a willingness to spend substantially on international journeys. A survey conducted by Acko Insurance revealed that most respondents expressed readiness to allocate up to US$7,000 for their international travels. This inclination can be attributed to the country’s evolving economic landscape – indicated by a projected sixfold increase in the number of households earning over US$35,000 per annum, from 2020 to 2030.

Such promising economic indicators contribute significantly to a growing appetite for international exploration and the robust spending habits observed among Indian travellers, with the report further forecasting India’s total travel expenditure to skyrocket to US$410 billion by 2030, marking an increase of over 170 per cent from US$150 billion in 2019.

EVOLVING

DYNAMICS

The surge in projections highlights India’s exponential growth potential, reinforcing why the UNWTO recognises India as one of the world’s top three fastest-growing

outbound markets. Virendra Jain, Co-Founder & CEO of VIDEC Consultants Private Limited, expressed: “Traditionally, the Indian traveller has focused on domestic exploration. However, with the rise of social media and the changed perception that travel adds value to one’s life, individuals are now more willing to invest in broadening their horizons.”

VIDEC’s Indian Traveller Behaviour & Insights Report revealed the choices, preferences and behaviours of Indian leisure travellers across the travel journey. According to Jain, there has been a notable shift in travel patterns in recent years.

While traditionally Indians travelled primarily for family visits or religious purposes, the VIDEC survey revealed that three-quarters of travellers now prioritise ‘holiday/vacation’ as their primary reason for leisure travel, followed by VFR (visiting friends and relatives) at 31 per cent. Notably, pilgrimage remains significant, especially among travellers aged 55 and above, while the desire to escape the urban bustle drives a growing trend of rejuvenation trips.

India’s youthful demographic, with a median age of 27.6 years, is driving a paradigm shift in travel perceptions. The burgeoning purchasing power of this young population is changing the notion held by India of yore, where travel was considered a luxury. Traditionally conservative in budget and product choices, especially in paid accommodation, Indian travellers now prioritise aspiration fulfilment and value maximisation over cost savings. The rapid economic growth of the past three decades has catalysed this shift, with over three-quarters of respondents ranking travel and tourism as their top priority for lifestyle and discretionary spending.

Jain also attributes the surge in international travel to the increasing presence of low-cost carriers in the Indian aviation industry. He explained: “The rising share of low-cost carriers – from 35 per cent in FY20 to

Uzbekistan Singapore

cent in FY23 – in Indian international airlift is making outbound travel more affordable. Moreover, led by a policy push, Indian carriers are also increasing their international footprint, augmenting outbound growth.”

PREFERENCES & PERSPECTIVES

Insights from the Booking.com and McKinsey report revealed that 70 per cent of Indian travellers favour nearby destinations. This trend is further validated in the VIDEC survey, which underscores respondents’ penchant for short-haul destinations, with seven out of 10 opting for such trips. “Thailand emerged as the most favoured country among outbound travellers (16 per cent), closely followed by the UAE and Singapore, each at 14 per cent,” noted Jain.

He also highlighted that Indian travellers frequently find inspiration in movies, with European destinations like Switzerland and Spain – popularised by Bollywood – among the favourites. Meanwhile, emerging destinations like Uzbekistan in Central Asia and Vietnam offer unique and affordable experiences, attracting growing interest and presenting new tourism opportunities.

Jain further emphasised the increasing preference among Indian travellers for unconventional destinations over crowded tourist hubs. “This discerning mindset is driving significant demand for offbeat locales instead of traditional destinations,” he remarked.

According to Booking.com, 58 per cent of surveyed travellers in 2023 actively sought destinations where they could immerse themselves in unique experiences with locals in lesserknown areas. This trend aligns with the growing inclination of travellers towards unique attractions and experiences like safaris, trekking as well as aquatic and aerial adventures, as stated in the VIDEC report. Additionally, conscious travellers are placing greater emphasis on mental and physical wellness (22 per cent) or seeking a digital detox (five per cent) when planning their trips.

Jain further noted: “For Indian travellers, climate emerges as the primary factor influencing destination choice, closely followed by the allure of natural and cultural attractions.”

MODELS OF SUCCESS

Honing in on the Middle East – a top choice among Indian travellers – the allure of this region is heightened by factors such as proximity, improved connectivity and affordable airfares. India notably serves as Dubai’s primary source market, contributing 2.46 million visitors in 2023.

According to Jain, Dubai’s approach has resonated exceptionally well with Indian travellers. “Long favoured by Indian visitors, Dubai has implemented a three-fold strategy, which includes establishing direct connectivity to

Forecasts project the Indian outbound travel market to reach US$143.5 billion annually by 2030, with expectations of nearly five billion trips

major metros and tier-two cities in India, leveraging cultural similarities with India and launching customised campaigns to attract Indians seeking high-quality international experiences at competitive prices.” This strategy is mirrored by Emirates, one of the UAE’s flagship carriers, which has announced extensive expansion plans in the subcontinent and introduced pre-approved visas for Indian travellers visiting Dubai.

Among other successful examples, Jain highlighted Singapore’s diverse appeal to Indian tourists, spanning families, adventurers and business travellers. The Singapore Tourism Board’s initiatives like ‘Lost and Found in Singapore’ and brand campaigns featuring events, such as the Formula One Singapore Grand Prix, have garnered popularity among Indian millennials and Gen Z travellers.

Additionally, VietJet’s promotional campaign offering two million tickets to Indians in 2023 bolstered interest in Vietnam. This was further supported by increased collaboration between Vietnam Airlines and IndiGo, resulting in the expansion of routes connecting major cities in both countries.

UNTAPPED OPPORTUNITIES

The untapped potential in India’s outbound travel market lies with young, middle-income, first-time international travellers – digitally savvy individuals who are influenced by global content and trends – explained Jain.

“Indians’ exposure to global content has surged, with the country boasting the largest user base for YouTube and Instagram, along with substantial subscribers to Netflix and Amazon Prime. This presents significant opportunities for businesses to engage the Indian audience through content creation.”

Additionally, India’s emerging market status is coupled with a growing affluent class, creating opportunities in the luxury travel segment. As the affluent population triples by 2030/31, Indian travellers increasingly seek premium experiences and personalised service.

“Understanding the nuances of Indian travellers’ preferences is essential for any travel brand targeting the Indian market,” emphasised Jain. For instance, food serves as a significant emotional touchpoint for travellers, with businesses and destinations offering vegetarian and vegan options proving to be attractive.

Moreover, family-friendly spaces are particularly appealing to this market. Recognising these unique cultural, social and economic factors is crucial for businesses. This is also why traditional travel agents remain indispensable in Indian outbound travel as they offer essential human touch and assurance.

In terms of maximising the potential for businesses, Jain explained that providing customised packages, flexible itineraries, accommodating dietary restrictions and offering amenities tailored to Indian preferences are imperative. Transparent pricing information and convenient payment options, such as credit or debit cards and digital methods like UPI (used by 61 per cent of Indian travellers), are key, as increased adoption of UPI is expected to boost tourism flow from India to countries that accept this payment method.

On a practical level, simplifying visa regimes and currency exchange processes are critical, as per Jain. Engaging with travellers at these touchpoints can influence their decision-making, enhance their overall experience and foster longterm loyalty and advocacy.

Downtown Dubai

The great revival

The reopening of the Chinese outbound tourism market is a call for businesses to seize opportunities in the global travel landscape

The global tourism landscape experienced a significant transformation in 2023 as China reemerged as a powerhouse in outbound travel. With a staggering 87 million Chinese travellers venturing abroad, it marked a pivotal moment for China’s outbound tourism sector, instilling renewed optimism among destinations worldwide.

The trajectory of Chinese outbound travel in 2024 seems poised for continued recovery. Projections from the Annual Report on China’s Outbound Tourism Development by the China Tourism Academy indicate a market rebound to 80 per cent of pre-pandemic levels by 2024, with full recovery anticipated by 2025.

EMERGING MARKET DYNAMICS

Analysing the current research and trends within the Chinese outbound tourism market, Justin Chen, President of Huawei Device Cloud Service,

Advertising Business Department, noted a significant shift from 2019. He remarked: “There is a noticeable rise in travellers seeking relaxation, exploring unique landscapes, embracing novel experiences and immersing themselves in local cultures. This indicates a trend towards more niche travel styles in a post-pandemic environment.”

Chinese tourists’ decision-making processes have undergone a notable shift towards emotional considerations. Previously driven by comparisons of travel products and prices, they now place greater emphasis on experiential elements. “An increasing number of tourists are gravitating towards cultural tourism, seeking opportunities to immerse themselves in tangible or intangible aspects of cultural attractions and products. This includes exploring art, architecture, history, cultural heritage, literature, music,

The Middle East has emerged as a popular choice for Chinese tourists, thanks to direct flights, visa-free policies and convenient services

creative industries, culinary traditions and even the lifestyle and beliefs of local communities,” explained Chen.

On the other hand, heightened global economic and political uncertainties have prompted Chinese travellers to prioritise safety, healthcare provisions, cultural adaptability, visa policies and overall travel costs when evaluating new destinations.

“These shifting trends in traveller preferences are reshaping the landscape

of destination popularity,” said Chen. “For example, Lonely Planet’s recognition of Jordan in its “Best in Travel 2023” list and favourable visa policies for Chinese travellers have elevated the country’s status as a sought-after destination. Similarly, events like Taylor Swift’s The Eras Tour in Singapore attracted thousands of Chinese youths seeking immersive experiences. Additionally, Chinese cities like Harbin and Zibo

Shanghai

have garnered widespread acclaim on social media due to exceptional service experiences.” Chen also noted that countries in the Middle East emerged as popular destinations for Chinese tourists, facilitated by increased direct flights, visa-free policies, tourist route development and convenient services.

UNLOCKING MARKETING POTENTIAL

Discussing the evolving realm of tourism marketing, Chen said: “Destinations and businesses must prioritise enhancing brand awareness and consideration, alongside engaging in B2B trade marketing initiatives.” Anticipating trends for 2024, he highlighted the growing prominence of consumercentric strategies, including creative advertisements, content marketing, influencer collaborations and events, all driven by digital innovation.

Thanks to its dominant market share in high-end smartphones within China, Huawei has cultivated a substantial base of affluent users with a strong inclination towards travel and discretionary spending. Through Petal Ads – a mobile ads platform powered by Huawei technologies providing comprehensive marketing solutions covering the entire consumer journey – businesses can establish connections with these users, particularly prospective travellers.

Acknowledging the fragmented nature of Chinese tourists, Chen emphasised the importance of pinpointing target audiences, as needs can vary from segment to segment.

Recent data from Petal Ads revealed that among Huawei Mobile Services’ 580 million users, there are over 14 million luxury and wellness travellers, 9.6 million business and investment travellers and eight million solo travellers and adventure seekers. Predominantly residing in tier-one cities, these users typically fall within the 24-to-44-year-old age bracket, allowing for precise targeting based on tailored content strategies.

Leveraging Huawei’s algorithms and architecture, advertisers can employ innovative methods to engage this global audience of smartphone users, driving sustained interest in destinations among Chinese travellers.

Chen highlighted Petal Ads’ success in crafting innovative marketing strategies tailored for the tourism sector, facilitating numerous collaborations with entities such as the Saudi Tourism Authority, Emirates, King Power in Thailand and Casa Batlo in Spain. “Our strategies have enabled them to precisely target key audiences, driving business success effectively,” he concluded.

SHIFTING TIDES

As travel dynamics continue to evolve, emerging traveller patterns are reshaping the tourism landscape, particularly evident in the shifting preferences of Chinese outbound tourists.

Dr. Adam Wu, CEO of CBN Travel & MICE, said: “The new trend in outbound travel from China leans towards FIT (frequent independent traveller) compared to the previously prevalent large group tours. Since 2023, the majority of Chinese travellers heading abroad do so in smaller groups, notably consisting of young, welleducated individuals eager to explore the world either independently or with a group of like-minded friends.”

Dr. Wu also noted a shift among FIT travellers, who are now inclined to allocate more time within each destination, signifying a preference for immersive experiences in remote locales or those endorsed by influencers. “In-depth travel has become increasingly appealing to Chinese visitors, many of whom opt to rent cars or bicycles to explore multiple places within a country over an extended period,” he explained.

Aligned with the trend towards immersive travel experiences, Dr. Wu highlighted that adventure travel and activities such as desert safaris, sea cruises, scuba diving and helicopter tours have also experienced a surge in popularity among younger and more experienced visitors, who prioritise authentic experiences over traditional sightseeing.

Another notable trend, as per Dr. Wu, is the increasing popularity of family holidays abroad, especially among affluent families with children who aspire for their offspring to study overseas. These families seek to provide their children with authentic experiences abroad, allowing them to immerse themselves in foreign environments before potentially residing in these destinations.

“We have accommodated numerous requests from Chinese parents seeking to book five-star accommodations for themselves and their children during their travels, reflecting their desire to affirm their status and ensure their children attend prestigious educational institutions, both domestically and internationally.”

Moreover, these journeys often involve educational components and include visits to renowned schools and universities as well as notable attractions inspired by literature, film, TV or online content.

A TARGETED APPROACH

To seize the new opportunities presented by China’s evolving outbound market, Dr. Wu emphasised the importance of adjusting business operations to better suit this market segment.

“To effectively attract Chinese visitors, businesses and destinations must prioritise accessibility by providing information on the China Wide Web and Chinese social media platforms,” he said. “Moreover, Chinese-speaking staff or guides can significantly enhance visitors’ experience, making them feel more welcome, thus increasing their willingness to spend. The presence of Chinese businesses, from shops to restaurants, further facilitates the travel experience for Chinese visitors,” he added.

“Highlighting unique selling points (USPs) of each destination is vital,” said Dr. Wu, underscoring its role in influencing Chinese visitors’ destination choice.

“For example, every emirate in the UAE should showcase its distinct offerings, whether it’s culture immersion in Sharjah or the unparalleled retail experiences in Dubai. Likewise, in Egypt, Cairo’s storied history and iconic attractions, such as the pyramids and Nile cruises, should be emphasised, as these attractions hold great appeal for Chinese travellers. Expanding on this, Middle Eastern and North African countries can further attract visitors by leveraging their positive relations with China, demonstrating friendly policies and highlighting safety and security measures.”

Family holidays abroad have become popular

Ras Al Khaimah

The UAE’s northernmost emirate, Ras Al Khaimah, recorded its best-ever tourism performance in 2023, welcoming a record 1.22 million overnight arrivals, representing a 7.8 per cent increase over its 2022 numbers. This robust performance underscores the emirate’s efforts to position itself as the ultimate adventure destination in the UAE.

Known for its stunning sandy beaches and dramatic mountainside scenery, both beachgoers and outdoor enthusiasts have something to discover, thanks to sandy shores, sprawling oases and fiery desert dunes, all on Ras Al Khaimah’s doorstep. The emirate is a popular weekend spot for residents from Dubai and Abu Dhabi seeking respite from the bustling cities.

Ras Al Khaimah is home to the country’s highest mountain, Jebel Jais. Here, adventure seekers can choose from activities such as hiking, mountain climbing and more. But its biggest draw is the 2.8-kilometre zip line, Jebel Jais Flight, which is the world’s longest and is suspended 1,680 metres above sea level. Also available at the site is a host of other activities, from the Jais Sledder to the Jais Ropes Course and the Jais Sky Tour, ideal for those who don’t mind heights.

Mexico

Mexico / AM0305

With its palm-fringed beaches, lush jungles, bustling cities, lively festivals and tantalising cuisine, Mexico enchants visitors from all over the world. The largest economy in Latin America, it’s a mosaic of natural landscapes, rich cultural heritage spanning several eras and a culinary scene that delights even the most discerning palate. Each of its 32 states has its own charm, welcoming travellers to experience its warm hospitality in unique ways.

From its tranquil shores to its rugged mountains and from archaeological sites steeped in history to vibrant hubs, Mexico caters to every traveller’s tastes. Nature enthusiasts can dive into the world’s second-largest barrier reef system – the Belize Barrier Reef – stretching over 300 kilometres while history buffs can step back in time to explore ancient Mayan and Aztec ruins.

One of the most visited archaeological zones in Mexico, Tulum’s ruins, perched atop a seaside cliff, transport visitors to an era where trade and culture flourished against a backdrop of turquoise waters. Meanwhile, Isla Contoy, off the coast of Cancún, beckons with its pristine beaches and abundant wildlife. Teotihuacán, with its Pyramids

Ras Al Khaimah is home to the country’s highest mountain, Jebel Jais. Here, adventure seekers can choose from activities such as hiking, mountain climbing and more

For the less adrenaline-hardy, the Via Ferrata offers a series of smaller zip lines over a shorter distance, involving a gentle scrambling route. There is also mountain biking, horse and camel riding as well as a range of water sports. Moreover, at the Bear Grylls Explorers Camp, visitors of all ages can learn everything from mountain survival skills to abseiling.

A range of competitive hospitality packages completes the offering at this sought-after destination. The debut of Anantara Mina Al Arab Ras Al Khaimah Resort and the reopening of Waldorf Astoria Ras Al Khaimah following an extensive refurbishment have further enhanced its charm.

With its increasing appeal, Ras Al Khaimah is arguably one of the fastestgrowing destinations in the region.

of the Sun and Moon, is a proud reminder of Mexico’s ancient civilisations and rich history. Meanwhile, Cabo San Lucas offers dramatic landscapes, where white beaches meet towering cliffs.

It was recently reported that, in January 2024, Mexico welcomed approximately 3.64 million international tourists, marking a slight increase from the country’s January 2023 visitor levels of 3.51 million foreign visitors. These travellers also contributed significantly to the local economy, spending US$2.94 billion during their stay, indicating a 4.6 per cent increase from the US$2.81 billion spent by foreign tourists a year ago.

Jebel Jais

Ras Al Khaimah Tourism Development Authority / ME920

Temple of the Wind God

The Pyramids of the Sun and Moon

Qatar

Qatar is the region’s premier sports hub, earning this recognition after hosting the FIFA World Cup 2022 and the Formula One Grand Prix 2023

Sharjah

Eschewing the glitz of its neighbouring emirates, Sharjah’s tourism proposition remains rooted in its rich heritage. It comes as no surprise that UNESCO bestowed the title of ‘The Cultural Capital of the Arab World’ on Sharjah in 1998 – an accolade that continues to define the emirate to this day. However, it has grown tremendously since its achievement and now offers a blend of culture, history and natural beauty.

Sharjah’s wealth of museums and galleries is where the appeal lies. Each of these spaces invites visitors to delve into the city’s storied past and vibrant present. From the Sharjah Art Foundation to the Sharjah Museum of Islamic Civilisation, the emirate showcases a diverse array of cultural treasures.

Its premier heritage project – the Heart of Sharjah – is a reminder of the emirate’s dedication to revitalising its historic core. Here, visitors can stroll through marketplaces that have been beautifully recreated. Boutique hotels also dot the district, offering visitors luxurious accommodation options that integrate the charm of bygone eras.

Beyond the city, the Mleiha Archaeological Centre invites history buffs to travel back in time through its

Qatar’s tourism vision is defined by tradition and innovation, promising immersive experiences that combine the country’s rich cultural heritage with a proudly modern touch. On any given day, visitors can learn about the ancient art of falconry, admire dhows bobbing on the water or take in its spectacular skyline at a world-class restaurant.

Qatar is also known as the region’s premier sports hub, earning this recognition after it hosted the FIFA World Cup 2022 and the Formula One Grand Prix 2023. While the country aims to further develop its sports tourism offering, there is plenty for travellers of all types to discover.

Qatar’s cultural landscape is multifaceted. At its heart lies Souq Waqif, a bustling marketplace, where visitors can explore traditional dining options, shop for pearls, spices and handicrafts and experience the local way of life. Visitors looking to delve deeper into the country’s heritage can explore the array of museums, including the National Museum of Qatar and the Museum of Islamic Art, which showcase Islamic and Arab history. Furthermore, the Al Zubarah Fort, a UNESCO World Heritage Site, is a prime example of a traditional Arabic

fortress; it features a museum displaying artefacts showcasing Qatar’s history.

Nature lovers will find respite in Qatar’s diverse landscapes, from the mangroves of Al Thakira in the north to the majestic Inland Sea in the south. Meanwhile, sustainable tours allow visitors to explore one of the largest whale shark populations in the world.

Qatar’s packed calendar features events such as the Doha

Jewellery and Watches Exhibition and the Qatar International Food Festival, both captivating visitors with their diverse showcases.

As the country progresses towards its National Vision 2030 goals, collaborations between the government and private sector promise to further enhance its position as a premier destination, where tradition and innovation combine to offer unforgettable experiences.

stunning showcase of ancient wonders, including Bronze Age tombs and pre-Islamic forts, set amid desert dunes.

Sharjah’s allure extends to its enclaves, where luxury hotels along the Fujairah and Kalba borders offer a modern twist on traditional hospitality. Nestled within protected nature reserves, these venues provide unparalleled serenity, with mangroves on one side and the Indian Ocean on the other.

Throughout the year, Sharjah’s calendar is abuzz with events, from its renowned book fair to the dazzling light festival, ensuring there’s always something for residents and visitors alike to experience.

Sharjah Mosque

Al Noor Island

Sharjah Commerce and Tourism Development Authority / ME0820

Qatar Tourism / ME1520

Doha Corniche

The Pearl

Jordan

Jordan Tourism Board

/ ME0330

A land steeped in history and natural wonders, Jordan’s ancient treasures and breathtaking landscapes are second to none. From the lunar-like desert dunes of Wadi Rum – the setting for many cinematic masterpieces – to the iconic city of Petra, with its historic structures, Jordan offers a journey through time.

In the capital city of Amman, sitting atop Jebel Al Qala’a, the Amman Citadel juxtaposes against the modern city, while offering a glimpse into the region’s past.

Southward bound towards the Dead Sea coast, a string of luxury hotels promises unforgettable experiences at the lowest point on earth. Easily accessible from here is Wadi Mujib, which stretches 70 kilometres across the kingdom and is home to the lowest nature reserve in the world — the Mujib Biosphere Reserve. The canyon’s fluctuating elevation, from 900 metres above sea level to 410 metres below, fosters exceptional biodiversity in the area, boasting over 300 plant species, along with wild cats, goats, birds, the horned ibex and other rare creatures.

No trip to Jordan is complete without a visit to Petra, a UNESCO World Heritage Site and one of the Seven Wonders of the World. The monuments this ancient

Egyptian Tourism Authority / AF0120

city encompasses stand as a testament to the ingenuity of the Nabataeans who carved palaces, temples and tombs into the rose-red sandstone cliffs.

Wadi Rum, with its dramatic landscapes and rugged beauty, captures

visitors’ imagination with its chiselled canyons and towering rock formations. Whether exploring on a day trip from Aqaba or Petra or spending a night under the stars at a desert camp, Wadi Rum offers an unforgettable desert experience.

History comes to life in awe-inspiring ways in Egypt. Home to some of the world’s most ancient sites, this is a place where every corner tells a story, from the Great Pyramids of Giza and the mystical Sphinx to the historic hubs along the meandering Nile River.

Egypt’s tourism prowess is reflected in the record-breaking 14.9 million tourists who visited the country in 2023. The previous record registered was 14.7 million visitors in 2010. Egypt’s tourism revenues also reached a record high of US$15 billion last year, surpassing the previous records of US$12.5 billion in 2010 and the pre-pandemic figure of US$13 billion in 2019. This surge highlights the country’s allure, which continues to grow, thanks to its unparalleled history, culture and natural beauty.

At the heart of Egypt’s offering lies Cairo, a vibrant metropolis that seamlessly blends the old with the new. The new Grand Egyptian Museum, which is now in its soft opening phase and offering limited tours, is home to a vast collection of antiquities. Perfectly preserving the nation’s rich past, it is not only the world’s largest archaeological museum complex

Egypt’s tourism prowess is reflected in the recordbreaking 14.9 million tourists who visited the country in 2023

but also the world’s largest museum dedicated to a single civilisation. Visitors in Cairo can also wander through the city’s medieval quarters, where narrow alleyways lead to vibrant souks.

Beyond the capital, Egypt offers a wealth of experiences – think Nile cruises that pass waterside temples, the ancient wonders of Luxor and the Valley of the Kings. But there’s more to explore beyond its rich history, as Egypt also offers rich experiences in nature.

For example, the luxury resorts along the Red Sea coast boast spectacular beaches and world-class diving and snorkelling opportunities, while Siwa Oasis offers a tranquil escape amidst mineral springs and palm groves.

Whether exploring the country’s ancient wonders or immersing in natural sights, Egypt offers something for every traveller, leaving them enchanted and longing to return.

The Karnak Temple Complex, Luxor

No trip to Jordan is complete without a visit to Petra

Amman Citadel

The Monastery, Petra

Türkiye

Türkiye Tourism Development and Promotion Agency (TGA) / EU5110

Drawn to its rich history, vibrant culture and culinary delights, an increasing number of tourists have been visiting Turkey annually. The country welcomed more than 49.2 million foreign tourists in 2023, showcasing its status as a leading destination that continues to grow. From the bustling streets of Istanbul to the tranquil beaches of the Aegean and Mediterranean coasts, Turkey offers a diverse array of experiences that are sure to delight.

Istanbul, the country’s largest city and cultural heart, was the most visited destination last year, attracting 17.4 million foreign visitors. At the crossroads of Europe and Asia, the city is home to an array of icons that highlight its rich history and culture. The iconic Hagia Sophia Grand Mosque, a symbol of Byzantine and Ottoman heritage, enchants travellers with its magnificent architecture and storied past. From its origins as a Byzantine cathedral to its transformation into a mosque and later a museum, the Hagia Sophia epitomises Istanbul’s enduring legacy.

Offering more than just historical landmarks, Istanbul’s vibrant neighbourhoods, bustling bazaars and lively street life provide endless

Thanks to its vibrant culture, stunning landscapes and laidback rhythm, Jamaica enthrals visitors with its natural beauty and lively spirit. Its unique tourism proposition proved incredibly successful in 2023, as the Caribbean island nation welcomed approximately 4.1 million visitors, marking a 16 per cent increase from the previous year and a 7.5 per cent surge over pre-pandemic numbers in 2019.

More than just a travel destination, Jamaica is a sensory experience that unfolds to its own beat. Travellers are captivated by its distinctness from

opportunities for exploration and discovery. From sampling the city’s world-renowned cuisine to wandering through its ancient streets, there’s never a dull moment here.

Turkey also boasts a wealth of natural beauty and historical treasures along the Aegean and Mediterranean coasts. Here, luxury seaside resorts make the most of their stunning surroundings, with their crystal-clear waters and sun-drenched beaches. Inland, ancient ruins and archaeological sites offer glimpses into the country’s past, from the ruins of Ephesus to the chimneys of Cappadocia.

Those seeking relaxation and rejuvenation will find the perfect escape in Turkey’s spa and wellness towns. From thermal springs to traditional hammams, the country’s spa culture is steeped in centuries-old traditions that promote health and well-being.

Istanbul’s vibrant neighbourhoods, bustling bazaars and lively street life provide endless opportunities for exploration and discovery

the moment they step foot on its sandy beaches. Whether exploring the country’s lush mountains, lounging on its scenic shores, settling into island life or savouring the unique flavours on offer, there’s an irresistible energy that seemingly takes over, making every experience a memorable one.

Jamaica boasts a lush topography of mountains, rainforests and reef-lined beaches. Visitors can choose to hike daredevil waterfalls, drive or ride along scenic hillside corridors, check in with the gentle native crocodiles on a river safari or take a stroll through historic towns.

Dunn’s River Falls is one of the country’s magnificent wonders, along with Turtle River Falls and Gardens, offering 14 cascades for tourists to enjoy.

Adventure seekers can hop on two wheels for a bike tour through the lush and bountiful terrain of the Blue Mountains, all the way to its 7,000-foot peak.

Trench Town Culture Yard allows visitors to pay homage to the home of reggae music – the place where Bob Marley spent much of his earlier years.

Golf enthusiasts can enjoy a number of courses, including the oldest course in the western hemisphere – the

Manchester Club which sits 2,000 feet above sea level. Additionally, the Tryall Golf Club in Montego Bay offers views of awe-inspiring beachside beauty.

For more breathtaking beaches, Long Bay Beach Park is a must-visit as it showcases the country’s coastline. Here, visitors can explore underwater life with spectacular scuba diving experiences. Zip lining and river tubing tours as well as the Kool Runnings Water Park give thrill seekers ample opportunities to play, in addition to activities including paintballing in the jungle, go-kart racing and river rafting.

Jamaica

Jamaica Tourist Board / AM0700

Negril

White River

Bebek, Istanbul

What the exhibitors say...

A selection of exhibitors share their goals and ambitions for this year’s show

NI MADE AYU MARTHINI Deputy Minister for Marketing

“Germany returns to ATM this year with a two-pronged approach: building strong partnerships and promoting the diversity of German travel experiences for the GCC market. We’ll showcase both established favourites and exciting new destinations, all while highlighting sustainable travel options. ATM serves as a key platform for our German partners to connect directly with regional travel experts, fostering long-term collaborations and mutually beneficial partnerships. This will ensure visitors discover the unforgettable experiences that await them in Germany.”

MINISTRY OF TOURISM AND CREATIVE ECONOMY OF THE REPUBLIC OF INDONESIA

“ATM is one of the leading international travel trade shows in the Middle East and enables growth for the industry. The UAE holds a key position as a hub for Indonesia’s long-haul market, serving the Middle East, Europe, America and Africa. Last year, ATM hosted more than 30,000 visitors and over 2,000 exhibitors from 150 countries and we managed to reach 58,958 potential visitors to Indonesia. Therefore, our presence at ATM plays a significant role in attracting foreign tourists, particularly those from the Middle East to Indonesia.”

EDDY

Chief Operating Officer

ROTANA

“ATM offers Rotana the ideal platform through which to connect with fellow industry leaders to gain valuable insights into the future of the hospitality sector. Additionally, engaging directly with travel professionals and future clients enables us to better understand evolving market trends and customer preferences, ensuring Rotana remains at the forefront of the industry. As such, our ATM participation is a strategic investment in our future, ensuring we continue to deliver unparalleled hospitality experiences across our portfolio of hotels and resorts.”

HAMADEH Chief Executive Officer

ELEVATE

“ATM provides us with a platform to connect with our existing partners, showcase our latest products and services and spotlight the new attractions that our destinations have to offer. The past year has marked several successes for Elevate, including expanding our cruise business, introducing new destinations, earning the honour of the ‘Best Global DMC’ from some of our partners, achieving a remarkable 157 per cent year-on-year growth and attaining Virtuoso membership. And we’re just getting started!”

BANDAR ABDULMAJEED Chief Brand & Marketing Officer

TIME HOTELS

“Our participation in ATM is focused on elevating our brand visibility, seizing growth prospects and nurturing innovation within the industry. Our objective is to increase awareness of our brand positioning as a leading player in the sector. ATM provides a platform for companies to establish connections and explore opportunities for expansion and growth, which aligns closely with our brand’s priority of furthering growth in the MENA region. Additionally, it facilitates the empowerment of innovation through interactions with new companies that offer cutting-edge systems to support the industry.”

AMSA HOSPITALITY

“At this year’s Arabian Travel Market in Dubai, our aim at Amsa Hospitality is to strengthen our network by rekindling ties with long-standing business partners and welcoming new ones. We are excited to unveil our company’s latest developments and upcoming projects, as always, with the mission to bring the essence of Saudi hospitality to a global audience. At Arabian Travel Market, we aim to discover fresh opportunities and partnerships that will further enrich our offerings.”

TIMUR SENTUERK Chief Operating Officer - Middle East & Africa; Member of the Management Board

KEMPINSKI HOTELS

“Networking with our high-end clients and buyers is key to us, this makes ATM the perfect platform for Kempinski Hotels. Our portfolio is steadily growing and the Middle East plays a vital role in our pipeline. We just reflagged two hotels, Kempinski Hotel The Boulevard and Kempinski Central Avenue, signed new residences in Dubai Marina and will soon open Kempinski Residences Dubai Creek. New hotels will also open in Saudi Arabia and Bahrain. No matter if inbound or outbound business, ATM is one of the yearly highlights in the tourism industry.”

General Manager

ANANTARA THE PALM DUBAI

“Arabian Travel Market has evolved into a crucial platform for nurturing existing relationships and forging new ones, pivotal to supporting Dubai’s ambitious goal of attracting 30 million visitors by 2030. Our aim for participating is to reinforce our commitment to innovation, excellence and sustainability, showcasing Anantara’s contributions towards achieving this vision.”

YAMINA SOFO

Director of the Marketing & Sales Office

GERMAN NATIONAL TOURIST OFFICE GCC

SAMIR

JAMES HEWITSON

RESORT

TANNOUS

MOHAMED AWADALLA Chief Executive Officer

Arabian Travel Market, Dubai

Escape to Labuan Bajo, where paradise awaits at every turn. From eco-friendly accommodations nestled in lush forests to wildlife encounters supporting conservation efforts, every decision you make leaves a positive footprint. Each adventure serves as a reminder that the beauty of our planet is not just to be admired, but to be safeguarded for future generations.

Labuan Bajo

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