LuxLife - Issue 5 - 2024

Architectural artistry: Rising soon

The

A Zaha Hadid project in Miami

A CUT ABOVE, A WORLD APART

Find yourself in the clouds with the Skycrest Collection at DAMAC Bay and DAMAC Bay 2 by Cavalli. These additional floors and residences in the heart of the bay are exquisite expressions of untamed seafront sophistication, featuring interiors by Cavalli, unique amenities and horizon-caressing views. Everything you’ve ever dreamed of is just within reach from these luxury and ultra-luxury apartments in Dubai Harbour.

From world-class aqua-inspired amenities to stunning Palm Jumeirah views, with DAMAC Casa, there’s literally no place like home.

Welcome

Our homes are not just brick and mortar; where one resides is more than a structure. They are living, breathing reflections of the dweller’s deepest self – a canvas upon which life’s most significant moments unfold. Each corner narrates a story, each piece of furniture, meticulously chosen, has something to convey and the subtle nuances of each design speak volumes about the essence of who we are. Our homes are an extension of our identity, a sanctuary of comfort and a haven where memories are woven into the very fabric of our existence. Celebrating this profound connection, we are proud to present the latest issue of LuxLife. Within these pages, you will find the latest happenings in the real estate realm, from trending concepts to our new launches in Dubai and beyond. In this issue, DAMAC Bay 1, DAMAC Bay 2, Altitude de GRISOGONO and Safa One de GRISOGONO steal the spotlight, highlighting our collaborations with world-renowned brands. We also invite you to discover Volta, a first-of-its-kind real estate project conceived with the emirate’s ever-evolving fitness community in mind, as well as Utopia, our brand-new extension to DAMAC Hills. Last, but not least, we unveil our latest international development, a project by the renowned Zaha Hadid Architects in Surfside, Miami.

Elsewhere, unravel the latest trends in luxury living and retail, from the hottest travel destinations to the electric cars shaping the automotive landscape. It all comes together as a testament to not just the art of living but thriving in spaces that reflect your unique taste, where luxury is not merely a statement but a personalised experience.

We hope you enjoy the issue!

Contents

CLOSE TO HOME

08 IN WITH THE NEW T he best things to do in the region

12 LITERARY OASIS

D iscover the UAE’s cultural beacons

14 SOUTH BOUND

Explore the Dubai South neighbourhood

16 P AVING THE WAY FOR PROSPERITY

O utlining the D33 Economic Agenda

18 RISING TO THE CHALLENGE

COP28 illuminated the path forward with a sense of promise

20 HOLLYWOOD HOSPITALITY

S tep into Paramount Hotel Dubai

24 FAMOUS FLAVOURS

Celebrity chefs redefine dining in Dubai

28 AROUND THE WORLD

THROUGH YOUR PLATE

C ulinary diversity shines in Dubai at these stellar dining venues

30 CULTURAL CONNECTION

D iscover Saadiyat Island in Abu Dhabi

34 THE FINAL FRONTIER

S potlighting the region’s space endeavors

36 SPIRIT OF THE UNION

More than 50 years in the making, the UAE leads by example

40

Charting the rise of branded residences

42 INTELLIGENT DESIGN

44

46 CHARGING AHEAD

D elve into the world of electric cars

THE WELLNESS SPACE

54 EXPLORING NOW

T he way we travel is changing –here’s what’s currently trending

60 FIT AND F AB

D iscover Volta – Dubai’s first fitnessinspired real estate development

64 THE MIDDLE EAST’S SPORTING RENAISSANCE

T he region boosts its sports profile

THE BUSINESS END

68 COMMUNITY LIVING

DAMAC enhances community living for its residents

74 REAL ESTATE REDEFINED

S potlighting the property landscape a s new trends take shape

76 URBAN VISION

D iscover the latest launches from DAMAC Properties

80 MIAMI MARVEL

DAMAC Properties collaborates with Zaha Hadid Architects in Miami

82 NA VIGATING THE DIGITAL HORIZON

E DGNEX Data Centres by DAMAC ambitiously charts the future

84 ELEV ATING THE CUSTOMER EXPERIENCE

C ustomer relationship management redefined with DAMAC

86 UNLOCKING POTENTIAL

DAMAC’s Employee Value Proposition paves the way for innovation and growth

88 LUXUR Y BY APPOINTMENT

G et in touch

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p76

p60

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THIS IS THE FUTURE OF LUXURY

Take a dip in a one-of-a-kind sapphire infinity pool, wander through a fog forest or unwind in truly transformative living spaces in Safa Two de GRISOGONO. A soon-to-soar landmark on Sheikh Zayed Road, this glimmering skyscraper embodies the sheer luxury of the rubies it’s inspired by…a breathtaking architectural gem.

Close to home

From fine dining to essential experiences, explore the best of the region

Aya Universe

This immersive entertainment venue in Dubai combines art and technology to bring a magical world to life. Visitors can drift through starfilled observatories, walk through gardens blooming with light, marvel at waterfalls in reverse and float alongside celestial creatures.

Literary oases / p12

In with the new

Browse our top picks of the best things to do and top attractions to experience in the Middle East this season

 DISCOVER THE ‘HIGHLANDS OF DUBAI’

While Hatta is already a favourite weekend destination among Dubai residents, soon there will be even more on offer. This charming hillside town at the foothills of the Hajar Mountains was recently rebranded as the ‘Highlands of Dubai’, with plans to develop an all-season beach, a lagoon, a chairlift system, a waterfalls project as well as an enhanced public transport network.

In the meanwhile, there is plenty to discover, including hiking through the hills to spot local wildlife, taking on the 52-kilometre-long Hatta Mountain Bike Trail through the wadis, kayaking through the calm turquoise waters of Hatta Dam and swimming in the natural rock pools that dot the area. For complete immersion in the local culture, the sprawling Hatta Village, which is housed within a restored fort, illustrates the region’s past through a selection of local handicrafts permanently on display.  visithatta.com

 SET OUT ON A HIKING ADVENTURE

Dubai’s very first hiking trail is now open to nature and adventure lovers. Set in Mushrif National Park, this new trail caters to both beginners and advanced hikers with two routes – an 8.3-kilometre-long recreational track and a 1.4-kilometre sports track for athletes with higher endurance levels. Free to use and open all year round, the trail comprises wooden stairways, bridges, slopes and rest areas, all of which provide a comprehensive view of the park’s varied terrain as well as the flora and fauna found here.

 visitdubai.com

 EMBARK ON A JOURNEY THROUGH TIME

Deep within the canyons of the Saudi desert, AlUla’s newest destination, Daimumah, brings art, history and nature together to deliver an authentic cultural experience. This oasis town was once home to a thriving agricultural community in the desert and the fertile farmlands nourished its people for centuries. A walk through its palm groves reveals old mud-brick houses and irrigation channels carved into the earth. It offers a glimpse into the life of the farming families who cultivated crops as their primary source of living. Visitors can explore the palm-shaded pathways, farmlands that the locals still tend to and botanical gardens, alongside creative installations by regional artists. A programme of workshops, performances and art-led events also adds to the charm of this new destination.

 experiencealula.com

 GO BENEATH THE WAVES

Yas Island’s newest attraction, SeaWorld Abu Dhabi, offers visitors the chance to explore the diverse marine world that inhabits the planet, from the Arctic to the Antarctic. Spanning 183,000 square metres, this marine life theme park houses over 100,000 sea creatures, including sharks, schools of fish, rays and sea turtles, across eight different habitats that mimic the natural world. Interactive experiences, rides and up-close animal encounters that depict the interconnectivity between life on planet Earth and the ocean are on offer. The park is also home to Yas SeaWorld® Research & Rescue – the region’s first dedicated marine research, rescue, rehabilitation and return centre – where veterinarians and a team of marine experts provide round-the-clock care for all the animals.

 seaworldabudhabi.com

 DIVE INTO ADVENTURE

Red Sea Global is all set to launch new diving experiences in the kingdom’s hospitality destinations, The Red Sea and Amaala. The Saudi-based multiproject developer revealed two new brands, Galaxea and WAMA, to bring water sports and diving activities to these tourism hubs, from stand-up paddleboarding through mangrove forests to sailing in uncharted waters.

Visitors will be able to explore the underwater life at Al Wajh Lagoon. The site boasts a rich diversity of flora and fauna, including a number of endangered species such as the sooty falcon, halavi guitarfish and Hawksbill sea turtles, that live alongside a thriving eight-meter-high single coral colony estimated to be around 600 years old. Advanced divers will have the opportunity to explore an 18th-century shipwreck which is currently the most intact and best-preserved wooden shipwreck in the Red Sea.

 redseaglobal.com

 STEP INTO THE PAST

Two decades in the making, the Grand Egyptian Museum will finally open its doors this year. Perfectly preserving Egypt’s rich heritage, it will become the world’s largest archaeological museum complex as well as the world’s largest museum dedicated to a single civilisation. Its contemporary façade and sleek interiors are a testament to modern architectural innovation and serve as the perfect juxtaposition to the historic Pyramids of Giza in its backdrop.

More than 100,000 ancient treasures will be available for viewing, some of which will be on display for the very first time. The galleries have been curated to provide a comprehensive view of Egypt’s history, from prehistoric times through the many thousands of years of pharaonic civilisation and the more modern Greek and Roman periods of the nation’s story. Undoubtedly, King Tutankhamun’s rare collection – on showcase for the first time ever – will be the museum’s biggest highlight.  grandegyptianmuseum.org

 SOAK UP THE SUN ON DUBAI’S NEWEST BEACH

There’s a new public beach in town, which is free to access and also pet-friendly. Dubai Islands Beach is part of the up-and-coming Dubai Islands development, which seeks to transform the Old Dubai neighbourhood.

Offering picturesque views of the emirate’s skyline and open from sunrise to sunset, this photoworthy spot is already a hit among locals and visitors. Whether you prefer to relax on the serene stretch of sand while admiring the views, or enjoy beachside games like volleyball, or water sports, including kayaking, there is something for everyone.  visitdubai.com

 CAMP IN STYLE IN THE DUBAI DESERT

Experience a night under the stars among the pristine dunes of the Dubai Desert Conservation Reserve in a custom-built Unimog overlanding truck. This state-of-the-art vehicle is packed with all the comforts that you can imagine for camping.

Brought to life by Sand Sherpa and Freedom Overland, this eco-adventure incorporates plenty of wildlife spotting opportunities in the nature reserve, including gazelles and the once-endangered Arabian oryx. Sit back and enjoy a magical desert sunset followed by a bush dinner and night-time scavenger hunt, while the next morning, you can fly trained birds of prey on a hawk walk through the reserve.  sandsherpa.com

 GO ON SAFARI

Boasting the largest safari outside of Africa, Sharjah Safari Park offers visitors the opportunity to observe wildlife native to the African continent. It is home to about 50,000 animals that roam the park freely, including lions, elephants, giraffes, black and white rhinoceros, crocodiles, deer, bulls and many other species of birds and reptiles. Inspired by various regions of the continent, the park features 12 zones, from the Sahara in the north to the Savannah in the south.

 sharjahsafari.org

Coming soon...

NEW MURABBA

The US$800 billion New Murabba project aims to transform Downtown Riyadh and turn it into a cultural hotspot encompassing a museum, technology hub, design university, multipurpose immersive theatre and more than 80 entertainment venues. Set over 19 square kilometres, the cubic structure offers a modern take on Saudi’s traditional Najdi architecture. Upon completion, it will be 400 metres high and wide – large enough to hold 20 Empire State buildings.

 EXPLORE ONE OF THE REGION’S OLDEST NEIGHBOURHOODS

On the eastern shores of Saudi Arabia’s Red Sea coast, a series of colourful columns marks the entrance to Jeddah’s Al Balad district. A UNESCO World Heritage Site, commonly known as Jeddah Historic District, this is where the kingdom’s history comes to life. Cobblestone streets fan out in every direction, dotted with historic houses, mosques, ribats and souks that tell the story of the residents who inhabited the neighbourhood years ago.

The structures here are characterised by coral stone and roshans (three-sided wooden structures extending outside of the house’s façade), each one giving insight into what life in the district was like many years ago. Encompassing just 2.5 square kilometres, the area also offers a range of dining venues, a thriving arts scene and a hospitable culture.  jeddahalbalad.sa

THE LOOP

Currently in the research and development stage, The Loop could become an integral part of Dubai’s sustainability strategy. Envisioned as a smart city, it aims to reduce dependency on cars by creating a 93-kilometre urban highway that only allows for pedestrian access and cycles. Housed in a curved glass structure, it will encompass all the amenities of a modern city within easy reach, along with plenty of green spaces, playgrounds and vertical farms that will allow for more locally produced food.

Literary oases

Discover the UAE’s cultural beacons for all things literature – House of Wisdom in Sharjah and Mohammed Bin Rashid Library in Dubai

A deep love of literature runs through the history of the Middle East and it is believed that storytelling as a profession originated in this part of the world. The practice can be traced back to several centuries when tribes would gather in public spaces to listen to a storyteller who would inform and entertain the crowds. Caravans traversing trade routes across the region also joined in to learn about local customs and traditions through these tales.

The region is also famous for producing the most renowned collection of stories among all. Alf Layla wa-Layla or One Thousand and One Nights spread from its Arab epicentre in the ninth century to the Middle East, North Africa and the rest of the world.

Honouring the region’s rich literary legacy, the UAE hosts a number of literature fairs annually and recently also unveiled two cultural beacons designed to promote an appreciation of the written word. In Sharjah, the House of Wisdom is a social hub for learning with a collection of over 100,000 books. Meanwhile, Dubai’s very own Mohammed Bin Rashid Library became the largest cultural centre in the region when it opened last year with more than 600,000 titles spanning 300 subjects.

HOUSE OF WISDOM

The House of Wisdom was commissioned in 2019 as part of the celebrations of Sharjah acquiring the title of UNESCO World Book Capital for the year. Commemorating this achievement, a permanent installation, The Scroll, designed by UK artist Gerry Judah stands proudly in the library’s north garden along Sharjah International Airport Road.

The library itself is two storeys high and sits amid landscaped gardens, featuring a large cantilevered roof that appears to float above the structure. Once inside, book lovers will be enticed by an ever-growing collection of physical and digital books, magazines and other resources in a variety of languages.

The House of Wisdom is designed not to resemble a traditional library but is inspired by modern architecture to serve as a retreat for the mind. Across 15 lobbies and halls, including futuristic suspended private pods for quiet reading, members can dive right into an inspiring world of literature.

The House of Wisdom also comprises a library for junior readers. The section is called The Little Reader and it houses more than 2,000 books, while the library for youth features 3,000 titles. There’s even a Book Espresso Machine which prints and binds books on demand within minutes.

 houseofwisdom.ae

House of Wisdom

The Scroll

MOHAMMED BIN RASHID LIBRARY

Intricately designed to resemble the shape of a rehl – the traditional wooden stand used to hold the Holy Quran – the Mohammed Bin Rashid Library champions one of Dubai’s most ambitious initiatives, which is to establish a lighthouse of knowledge, culture and creativity in the emirate. Overlooking Dubai Creek, this seven-storey structure is spread over one million square metres.

The Mohammed Bin Rashid Library was announced in 2016, during the UAE’s National Year of Reading. It brings to life the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The creation of this space was an important part of a series of initiatives to promote and encourage literacy and reading in society.

One of the most important objectives of the Mohammed Bin Rashid Library is to shine a spotlight on Arabic literature, culture and heritage. To this end, the library offers free access to both modern and rare Arabic literary works, including old texts that can only be accessed in this state-ofthe-art space.

The library is comprised of ten main sections: general, young adults, children, information, maps and atlases, media and arts, business and periodicals as well as the Emirates library and a division for special literary collections. In addition to the physical inventory, the centre provides access to an endless variety of ebooks, audiobooks and other digital media.

Since opening last year, the library has expanded its collection from 60,000 books to over one million print and e-book titles, while the number of titles and videos in its database reached more than 21 million.

While the variety is endless, the act of retrieving titles is powered by artificial intelligence, which means that once a book has been requested, a robotic vehicle locates the publication among thousands of shelves and delivers the book to the reader at the information centre within minutes.

The Treasures of the Library exhibition on the topmost level allows visitors to browse an impressive collection of rare and old books, atlases and manuscripts, some of which date back to the 13th century. The inventory includes unique copies of the Holy Quran, early print editions of literary classics, Latin translations of scholarly works from the Islamic Golden Age as well as the first edition of Atlas Maior of Blaeu by 17th-century Dutch cartographer Johannes Blaeu which was published in 1662 in 11 volumes and contains about 600 individual maps.

 mbrl.ae

Mohammed Bin Rashid Library

The library boasts over one million print and e-book titles

The seven-storey library is spread over one million square metres

South bound

Explore Dubai South, the emirate’s up-and-coming neighbourhood

The neighbourhood of Dubai South embodies the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. Announced in 2006 as Dubai World Central, this multi-phase project was renamed Dubai South in 2015 and is the emirate’s largest single urban master development focusing on aviation and logistics.

Sprawling 145 square kilometres, Dubai South encompasses eight phases which integrate residential, commercial, logistics, aviation, hospitality and leisure zones. There is a dedicated seven-square-kilometre aerospace hub, while the logistics hub covers 18 square kilometres.

At the heart of the city lies Al Maktoum International Airport (DWC), which is on track to becoming the world’s largest airport when fully operational. This is complemented by multi-modal transport infrastructure connecting the world to Dubai by land, sea and air. Another neighbourhood highlight is Expo City Dubai – home of the Expo 2020 Dubai site. Completing the offering is a residential district, leisure attractions and a wide range of amenities, with many more on the way.

The Avenue at Dubai South

Expo City Dubai

ATTRACTIONS ABOUND

Dubai South is home to a host of leisure venues, from Expo City Dubai to the theme parks that make up Dubai Parks and Resorts. Following the success of Expo 2020 Dubai, which welcomed a staggering 24 million visitors during its six-month run, the site has transformed into Expo City Dubai. Visitors can explore iconic landmarks from the original event, including the majestic dome of Al Wasl Plaza, which is the world’s largest 3D projection surface, and the enchanting Water Feature. The pavilions, Terra – The Sustainability Pavilion, Alif – The Mobility Pavilion and the Women’s Pavilion, still host exhibitions and live events on a regular basis.

Dubai Parks and Resorts, one of the region’s largest theme park destinations, is a hub for family fun. It is home to Legoland Dubai Resort, Legoland Water Park, Motiongate Dubai, Neon Galaxy, JumpX and Riverland Dubai, which collectively offer over 100 indoor and outdoor rides.

Those seeking retail therapy will find some of the world’s best brands offering designer goods on sale at The Outlet Village. Nearby, visitors will also find

Ibn Batuta Mall and Festival Plaza, both of which promise a range of shopping experiences.

Beach lovers looking for a quieter stretch of sand on which to relax will find the lesser-known Jebel Ali Beach ideal. It’s a great spot to spend the weekend and unwind, especially during the cooler months in Dubai. Visitors with their own kits can also try activities such as kitesurfing and jet skiing.

On the other side of town, the Al Marmoom desert starts just outside of Dubai South. Making up around 10 percent of the emirate’s total area, these dunes are home to native wildlife, including oryx and gazelles, and offer a glimpse into the emirate’s past. Within the Al Marmoom Desert Conservation Reserve are the popular Al Qudra Lakes, including the famous Love Lake, which features man-made lakes formed by two interlocking hearts in the sand.

Equally popular among fitness enthusiasts is the Al Qudra Cycle Track. With 86 kilometres of track dedicated to bikers, it offers amazing views of the desert on either side, where you might also catch a glimpse of local wildlife.

COMMERCIAL HUB

The Dubai South development is envisioned as a self-sustaining city that serves as a sustainable community in which to live, work and invest. Its strategic location makes it a hub for international travellers and businesses, which is appealing to entrepreneurs and investors. The upcoming Etihad Rail network is set to further enhance connectivity, thus cementing the area’s significance.

The zone also has a fully integrated ecosystem with conveniences for both commercial and residential areas. Dubai South welcomes foreign investments, commercial buyers and entrepreneurs. Small and medium-sized enterprises (SMEs) and multinational corporations (MNCs) get unparalleled benefits from investing in the neighbourhood. Upon Dubai South’s completion, the district will be home to multiple industries, that can thrive in this competent environment, following the examples of the aviation and logistics hubs it currently houses.

The Mohammed bin Rashid Aerospace Hub is home to several districts catering to a diverse aerospace ecosystem, including education and training, maintenance, repair and overhaul. It is the region’s first aerotropolis providing airside and landside solutions. There’s also a Logistics Corridor between Al Maktoum International Airport and Jebel Ali Port Dubai, featuring a Business Park and a free zone area with flexible office spaces for businesses of any size.

Legoland Water Park

Al Maktoum International Airport

Al Marmoom Desert Conservation Reserve

Paving the way for prosperity

The Dubai Economic Agenda ‘D33’ seeks to firmly establish Dubai as one of the top cities in the world to invest, live and work

The year 2033 will mark 200 years since the foundation of Dubai was laid by the ruling Al Maktoum family in 1833. In the two centuries that have passed, the city has risen from the desert sands to become a global economic powerhouse. Yet, the emirate is never keen to rest on its laurels.

In anticipation of the milestone, on January 4, 2023 – the 17th anniversary of the Accession Day of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai – the Dubai Economic Agenda ‘D33’ was announced.

Envisioned by the emirate’s exemplary leadership, this ambitious and transformative plan aims to reshape Dubai’s economic landscape and propel the emirate into a new era of sustainable growth and innovation. The overarching goal is to double the size of Dubai’s economy and cement its status among the top three global cities in which to invest, live and work. As part of this strategy, 100 new projects with economic targets of AED32 trillion will be introduced over the next decade.

Announcing the agenda, His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “2033 will mark 200 years since the foundation of Dubai: the year in which Dubai will be the most important global business centre, and by then, we would have completed the D33 Agenda. We know our economic path over the next decade. The world makes way for those who know what they want.” .

K EY PRIORITIES

At the heart of the D33 Economic Agenda is the goal of strengthening Dubai’s position as a global economic hub that offers the ideal environment for businesses to thrive. By accelerating growth through increased investment in human development, skillsets and advanced technology, and enhancing the advantages gained from Dubai’s strategic location and its advanced infrastructure, the plan hopes to raise the city’s status as a preferred destination for major international companies and investments.

His Highness Sheikh Mohammed added: “The Dubai Economic Agenda ‘D33’ includes 100 transformative projects, with economic targets of AED32 trillion over the next 10 years, doubling our foreign trade to reach AED25.6 trillion and adding 400 cities as key trading partners over the next decade. Dubai will rank as one of the top four global financial centres with an increase in foreign direct investment to an average of AED60 billion annually over the next decade and an annual AED100 billion contribution from digital transformation. Over 300,000 global investors in Dubai today are helping build Dubai into the fastest growing global city.”

The D33 Agenda will also see a growth in government expenditures from AED512 billion

in the past decade to AED700 billion in the next decade, with increased investment in future growth sectors and further development of traditional trade and economic sectors. One of its pivotal objectives is to raise the competitiveness of the city’s thriving business sector, which will enable the increase of private sector investment from AED790 billion in the past decade to AED1 trillion by 2033.

The agenda also aims to increase the value of domestic demand for goods and services from AED2.2 trillion in the past decade to AED3 trillion in the coming decade, all in line with Dubai’s vision for enhancing its vibrant trading sector and diversified economy.

Other key priorities include raising the value of the industrial sector, promoting export growth, contributing to sustainable economic growth and achieving self-sufficiency in a number of key sectors and industries, including manufacturing.

GAINING GROUND

One of the first projects to be launched under the new strategy is the Dubai Economic Corridors 2033 initiative, which will see the emirate add 400 cities as key trade partners, thus enhancing existing foreign trade relations with Africa, Latin America and Southeast Asia.

But it’s not just about business; the strategy puts its people first and therefore includes a programme to support the growth of 30 companies in new sectors to become global unicorns and integrate 65,000 young Emiratis into the workforce and the private sector. Similarly, the Dubai Traders Project (DT33) will empower a new generation of Dubai-based traders in various major growth sectors, thus accelerating the city’s vibrant trading hub.

Furthermore, the Dubai Unified License will provide a unique commercial identity for all companies across various economic zones, while Sandbox Dubai seeks to transform the emirate as a major hub for incubating business innovation by enabling the testing and marketing of new products and technologies.

The launch of the Dubai Project Strategy is another key component as it aims to attract the world’s best universities, as part of the broader aim of making the emirate a leading global hub for higher education.

Overall, the Dubai Economic Agenda is more than just a plan; it’s the promise of a vibrant, sustainable and innovative future that will not only benefit the emirate but have a ripple effect across the country and the globe. It’s a testament to Dubai’s unwavering commitment to progress, innovation and prosperity and its drive to offer its citizens and residents a world-class quality of life and ensure the highest levels of security and safety.

D33 OBJECTIVES

Increase foreign trade

From AED14.2 trillion to AED25.6 trillion

Increase foreign direct investment

from AED32 billion annually to AED60 billion annually

Increase government expenditure

From AED512 billion to AED700 billion

Increase private sector investment

From AED790 billion to AED1 trillion

Increase the value of domestic demand for goods and services

From AED2.2 trillion to AED3 trillion

Enhance digital transformation

To contribute AED100 billion annually to the economy

Rising to the challenge

In the quest for climate action, the 28th session of the Conference of the Parties (COP28) to the UNFCCC convened in Dubai in 2023

In a world balancing on the precipice of irreversible damage resulting from climate change, COP28 emerged as a beacon of hope. As delegates from all around the world came together to tackle the most pressing challenge of our time, Dubai pulsed with renewed energy.

The convention commenced on November 30 and ran until December 12, 2023, marking the 28th session of the Conference of the Parties (COP28) to the UNFCCC (United Nations Framework Convention on Climate Change). Expo City Dubai welcomed over 140 heads of state, senior government leaders, more than 70,000 participants and 5,000 media professionals during the two-week summit. While this global convergence saw participation from a diverse range of stakeholders – all levels of governments, youth, businesses and investors, civil society, frontline communities, indigenous peoples and others – it united everybody towards one common goal, which is safeguarding our shared home, planet Earth.

Studies from the last few decades have found that by the year 2050, our planet will have warmed 1.5°C above pre-industrial times. By the end of the century, this figure is set to increase by another halfdegree to 2°C. While it may seem like a marginal rise, it is projected to make a huge difference. If left unchecked, carbon emissions will accelerate this rate of global warming, bringing forth untoward ecological occurrences and cataclysmic weather patterns quicker than the predicted tipping point. To remain on target, science also tells us that current emission levels must be halved by 2030 and there are just seven years left to meet that goal.

To address the problem of climate change and its impacts, the UNFCCC was established in 1992 as an international body working towards a common cause. The Conference of the Parties (COP) to the UNFCCC serves as the central decision-making entity to find solutions to this global issue. Its primary objective is to stabilise greenhouse gas concentrations in the atmosphere at a level that prevents dangerous human interference with the climate system.

The annual COP meetings encourage nations to find solutions to climate change. In past years, the body has played a pivotal role in shaping global climate policy. Notably, the Paris Agreement, adopted at COP21 in 2015, set ambitious targets to limit global warming and marked a significant milestone in international efforts to combat climate change. By signing this historic treaty, nations highlighted their commitment to the summit’s overarching goal of holding the increase in the global average temperature to well below 2°C above pre-industrial levels and pursuing efforts to limit the temperature increase to 1.5°C above pre-industrial levels.

The annual COP meetings encourage nations to work against climate change

Expo City Dubai

A POSITIVE OUTCOME

COP28 commenced with a historic milestone as an agreement on the operationalisation of funding to address loss and damage from climate change was reached, marking the first substantive decision adopted on the conference’s opening day. A dedicated fund under UNFCCC was established, amassing commitments exceeding US$600 million. This builds on the significant COP27 decision to create a fund supporting nations and communities grappling with the impacts of climate change.

The conference closed with a groundbreaking agreement symbolising the “beginning of the end” of the fossil fuel era. Notably, this COP28 decision incorporated language on fossil fuels for the first time, with almost all countries in attendance agreeing on a statement saying that we must “transition away from fossil fuels in energy systems in a just, orderly and equitable manner, accelerating action in this critical decade, so as to achieve net zero by 2050 in keeping with the science”.

LEADING BY EXAMPLE

It was an honour for the UAE to have hosted one of the decade’s most significant climate conventions. A love for the natural environment runs deep in the country’s roots. The late Sheikh Zayed bin Sultan Al Nahyan, the nation’s Founding Father, was known for his passion for the environment. He was committed to preserving the UAE’s natural heritage, from its delicate desert ecosystems to its mangroves, oases and coasts, and initiated a host of projects, including the establishment of wildlife reserves and protected areas. His efforts played a pivotal role in shaping the UAE’s environmental policies and initiatives.

In 2015, following the Paris Agreement, the UAE became the first country in the region to announce its Net Zero by 2050 strategy. Now, almost a decade on and several initiatives later, His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates and Ruler of Abu Dhabi, declared 2023 as the ‘Year of Sustainability’ to dovetail with this historic summit.

Initiatives over the past years have included the establishment of Masdar as the world’s first carbonneutral, zero-waste city. Another notable endeavour is the Mohammed bin Rashid Al Maktoum Solar Park, which is the largest single-site solar park in the world based on an independent power producer model. Similarly, the Sharjah Waste-to-Energy project is at the heart of the emirate’s goal to become a zero-waste city. Finally, the Barakah Nuclear Energy Plant marks the nation’s foray into nuclear energy which is known for its low-carbon attributes.

Initiatives to safeguard the country’s biodiversity, especially the mangroves that act as natural carbon sinks and the endangered species found in the region, are also in place. The Oryx Reintroduction Programme is one successful example as it has seen the population of the Arabian oryx grow tremendously over the last few years. Additional grants have been made available to similar projects that contribute to the overall health of the planet. It shows that the UAE’s vision is firmly intertwined with international pursuits aimed towards positive climate action.

A love for the natural environment runs deep in the country’s roots

Expo City Dubai

Hollywood hospitality

Step into the glamourous surroundings of Paramount Hotel Dubai, which was recently awarded ‘Five-Star Hotel of the Year’ at the Hozpitality Excellence Awards 2023

How does a hotel truly distinguish itself in Dubai’s fiercely competitive hospitality landscape? In an emirate where superlatives abound, delivering an experience unlike any other is key. Paramount Hotel Dubai rises to the challenge – one would expect no less from the hospitality representation of the world-renowned film company. Promising a meticulously crafted experience, steeped in Paramount Pictures’ rich cinematic heritage and the opulence of old-school Hollywood, it is clear that no detail was spared behind the scenes while producing one of the brand’s proudest creations. And we recently had the chance to discover what truly makes Paramount Hotel Dubai a hospitality destination with a difference!

SETTING THE STAGE

Prominently positioned in Downtown Dubai’s resplendent skyline, overlooking the Dubai Canal, this elegantly sleek structure signals that the experiences awaiting guests are truly extraordinary. Opulent furnishings in a regal palette of royal blue and gold greet the eye, complemented by a striking chandelier, marble floors, sophisticated lighting fixtures and LED screens depicting scenes that transport you to the California coast. The ambience exudes a palpable sense of occasion, setting the stage for a truly exceptional stay.

Even the journey through the dark-hued corridors to your room is eventful, reminiscent of pacing backstage before stepping into the limelight. Along the way, portraits of Hollywood’s finest greet you while the elevators nod to iconic movie scenes with exclusive never-seen-before, behind-the-scenes photography, adding a touch of cinematic magic to your every step.

Malibu Deck

THE MAIN EVENT

Embracing the extravagant essence of Hollywood, Paramount Hotel Dubai boasts over 700 rooms and 90 suites across 69 floors, each meticulously designed drawing inspiration from iconic Paramount Pictures movies and their celebrated stars. Embodying the timeless glamour of the 1920s, the Charleston Suite brings the spirit of the Great Gatsby era to life. The Godfather-themed room exudes the cool charisma of the legendary Don Corleone, offering a distinctive experience. Meanwhile, the Carole Lombard suite, which exudes a romantic and feminine ambience, is every diva’s dream.

Within each of these suites, subtle nods to vintage filmmaking can be found, exemplified by details such as stage lamps that tastefully contrast with contemporary finishes. The living room introduces an element of playfulness with an expansive mirror

that ingeniously transforms into a television. A sumptuous king bedroom, a spacious walk-in closet and an exquisite bathroom (featuring a rain shower, a steam room and a standalone bathtub) redefine luxury. Additionally, the elegant powder room boasts an expansive back-lit vanity mirror, ensuring guests can achieve selfie perfection. The entertainment area boasts a mini-bar and a coffee nook that caters to everything from morning espresso rituals to evening sparkling toasts.

The red carpet experience continues with thoughtfully designed spaces for movie-watching, reading or unwinding, making it a challenge to resist the allure of your own personal sanctuary. To conclude this cinematic indulgence, intuitive touchpads provide seamless control over the room’s diverse capabilities, allowing you to curate the perfect lighting ambience for any mood.

Stage room

Carole Lombard suite

A FEAST FIT FOR ROYALTY

Having savoured the delights of Paramount Hotel Dubai firsthand, each dining and drinking venue proves to be a portal to an exquisite culinary adventure tailored for Dubai’s discerning gourmands. The hotel’s flagship venue, Pacific Groove, not only elevates dining but transports taste buds with its Pan-American favourites. Succulent wagyu short ribs, the freshest lobster and zesty ceviche are meticulously crafted by a team of chefs devoted to pleasing even the most refined palates.

Mornings unfold as a symphony of flavours at The Stage, where an international buffet caters to all tastes and kickstarts the day on a power-packed note. As the day progresses and you find yourself feeling peckish in between pool dips, the delectable lunch buffet at The Stage might lure you back; or, for something lighter, follow the irresistible scents of freshly roasted coffee and warm sourdough to the Craft Table — an artisanal café serving both light and hearty bites paired with a selection of beverages.

Perhaps the most remarkable of them all is the Flashback Speakeasy Bar & Lounge, which is one of only a few speakeasies in the city. Concealed behind a discreet bookcase just off the hotel’s lobby, this hidden gem promises an immersive dining experience. Every Thursday, the venue hosts an interactive Murder Mystery dinner, drawing inspiration from the ambience of Prohibition-era America. Guests are encouraged to don their finest 1920s attire and fully immerse themselves in the mystery, as they engage in lively interactions with actors and decipher clues, attempting to unveil the identity of the murderer in a uniquely entertaining experience.

Malibu Deck, nestled by the hotel’s winding pool, is ideal for both laid-back daytime vibes and vibrant nightlife scenes, effortlessly transporting guests to the casual charm of Malibu’s shores. With bohemian

beach-house décor, it allures with delightful bites, a signature cocktail list and pulsating background music. Staying true to the Californian theme, Malibu Deck features a food truck serving al fresco favourites, including ceviche, patacones, tacos, poke bowls and burgers.

INDULGENCES BEFITTING A STAR

While exploring the hotel’s many offerings, the expected five-star staples are present, yet the experience transcends typical luxury. Following an indulgent evening at one of the hotel’s dining venues, the ideal spot for revitalisation emerges at Pause Spa. It stands as a haven of serenity, showcasing

The private screening room is a standout feature at Paramount Hotel Dubai

Paramount Screening Room

Immersive digital screens greet guests at the hotel reception

a Moroccan-style hammam and an array of treatment options, creating an environment that allows for unwinding in style.

For those inclined to elevate their activity levels, the hotel’s colossal and state-of-the-art gym transforms working out into an exciting event. Against the panoramic views of the Dubai skyline, fitness enthusiasts explore various exercise options, making the routine anything but mundane.

Catering specifically to business travellers, the hotel introduces unique workspaces, including a boardroom and work suites inspired by the Star Trek Enterprise. These spaces are designed to foster creativity and ignite imaginations, providing an innovative environment for productive endeavours.

A standout feature emerges in the form of the screening room – an unparalleled gem in Dubai’s hotel landscape. This private luxury cinema, resembling a Hollywood studio, sets the hotel apart. Screening Paramount’s greatest films, it serves as a venue for comedy shows, private film functions and even proposals, offering an exclusive touch to a truly memorable stay!

 paramounthotelsdubai.com

Paramount Hotel Dubai

Flashback Speakeasy

Famous flavours

Bringing star-studded dining to Dubai, discover our top culinary hotspots helmed by celebrity chefs

Dubai’s vibrant dining scene is a rich tapestry of gastronomic experiences that are highly talked about the world over. While homegrown culinary masters have put the emirate on the map, the growing number of internationally renowned celebrity chefs that the city is attracting has added to its appeal. From Nobu Matsuhisa to Dario Cecchini, these celebrity chefs are making dining in Dubai a truly star-studded affair.

NOBU MATSUHISA

The globally renowned Nobu Matsuhisa now oversees an empire of almost 60 restaurants worldwide. In Dubai, he actively engages with his fans by participating in meet-and-greets, collaborating with top chefs and playing host to celebrity admirers. While Nobu Dubai at Atlantis, The Palm, is a firm favourite among the city’s foodies, the chef has expanded to Atlantis, The Royal, with the opening of his second venue, Nobu by The Beach. A pool and beach club, this upscale lounge serves up inventive Japanese-Peruvian bites alongside signature cocktails.

Nobu Matsuhisa

Nobu by The Beach

DANIEL BOULUD

With a host of venues dotted across North America, Daniel Boulud is perhaps one of the world’s most revered French chefs. For his first foray into Dubai, he set up the glitzy Brasserie Boulud at Sofitel Dubai The Obelisk. This modern French restaurant serves a menu of classics designed by the celebrity chef himself. Expect faultless and fresh seasonal dishes, handcrafted to perfection, with intuitive service to elevate the experience.

DARIO CECCHINI

The master of meat and Italy’s legendary butcher king, Dario Cecchini is a famous face on television. Perhaps the world’s most renowned butcher, this larger-than-life culinary expert is a theatrical host, always upbeat, jovial and entertaining (and often singing out loud as he carves meat), never failing to make his passion truly known. Carna at SLS Dubai is his first international outpost and it is here that he practises his nose-to-tail approach towards butchery and cooking, with utmost respect to the animal. Dario believes that it takes the skills of a good butcher combined with a good cook to show that every cut from the entire animal can be as delicious as a prized fillet or a steak. And through his exceptional menu, diners can have a taste of his approach.

JOSÉ AVILLEZ

Culinary mastermind José Avillez is no stranger to Michelin stars and fame. He served as Executive Chef at Restaurante Tavares in Lisbon, which was awarded a Michelin star in 2009, giving him his first taste of success. He then went on to open his own restaurant – Belcanto –which was awarded its first Michelin star in the same year while the second star followed two years later. Here in Dubai, Chef José’s venue, Tasca at Mandarin Oriental Jumeira, Dubai, earned a star in the emirate’s first edition of the Michelin Guide. A rare find on the city’s multicultural dining scene, the chef pours the heart and soul of Portugal into every dish. Expect authentic flavours transformed with contemporary twists and a setting that few can rival.

Daniel Boulud

Carna

José Avillez

Dario Cecchini

HESTON BLUMENTHAL

Chef Heston Blumenthal’s unusual take on classic British recipes – think bacon and egg ice cream and snail porridge – put him in the spotlight. But his approach to crafting a multi-sensory dining experience is what makes him truly revered in the culinary world. He recently set up shop at Atlantis, The Royal, and has been captivating diners with his quirky creations ever since. His famous ‘Meat Fruit’ is a must-try; it’s a truly masterful dish that resembles a mandarin but reveals a delectable core of chicken liver parfait.

YANNICK ALLENO

Over the course of his illustrious four-decade career, Yannick Alléno has consistently remained true to the very essence of traditional French cuisine, but with his own, inventive take. With a portfolio of restaurants in Asia, France and the Middle East, he continues to raise the bar with his creations. His Dubai venue – Stay by Yannick Alléno at One&Only The Palm – has consistently ranked among the city’s finest dining destinations for over a decade. Notably, it is also one of only two restaurants in the city to boast the coveted status of two Michelin stars.

Stay by Yannick Alléno

Dinner by Heston Blumenthal

Heston Blumenthal

Yannick Alléno

MASSIMO BOTTURA

Heralded as the master of Italian gastronomy, Massimo Bottura has been credited with transforming his nation’s culinary heritage. At Osteria Francescana in the Italian city of Modena, his relentless pursuit of excellence has earned him three Michelin stars and the coveted title of the World’s Best Restaurant, a distinction he has achieved twice. When Massimo decided to take his empire outside of Italy, he chose Dubai as the location for his first international outpost and opened Torno Subito at W Dubai – The Palm in 2019. Envisioned as an ode to his childhood in the 1960s, with its design inspired by the Italian Riviera, this one Michelin star-winning venue serves up Italian cuisine with a twist.

GASTON ACURIO

A revered expert on Peruvian cuisine, Gaston Acurio has long championed the delectable flavours of his culture. With over 45 restaurants spanning 11 countries, a number of cookbooks to his credit and an unwavering passion for traditional Peruvian recipes, he has firmly established himself as a culinary master. Among his many accomplishments, Acurio’s Michelin-recognised restaurant chain La Mar recently expanded to Dubai’s Atlantis, The Royal, bringing the true essence of Peruvian cuisine to the city’s gourmands. It’s the closest you can get to an authentic Peruvian culinary experience in the emirate.

Gastón Acurio

Torno Subito

La Mar

Around the worldyourthrough plate

Dubai’s culinary tapestry weaves an extraordinary selection of delights, offering an extraordinary feast for

It is no secret that Dubai’s diverse dining landscape mirrors the cultural tapestry of its inhabitants and visitors. Here, cuisines from around the world bring people together, with dishes that extend far beyond traditional Middle Eastern fare to cover every corner of the globe, while also putting the spotlight on lesser-explored flavours. From award-winning venues to hidden gems, the city’s chefs are committed to bringing the world to the table. Whether craving the familiar comforts of home or seeking a bold and adventurous bite, Dubai’s diverse culinary scene ensures there’s something for everyone.

ZOR

Serving up: Uzbek cuisine

One of only a handful restaurants serving authentic Uzbek food in Dubai, Zor on Palm Jumeirah has it all – traditional dishes, a family atmosphere and impeccable service. The extensive menu features the likes of succulent meats and seasonal vegetables, served with puffy Uzbek bread. Begin with the hearty shurpa – traditional lamb soup with potatoes and carrots served with a lamb chop or try the samsa – a savoury pastry stuffed with meat or veg. Carb lovers will enjoy the cheburek (fried dough stuffed with cheese or lamb), khachapuri (crispy dough with cheese) and vareniki (potato dumplings). Mains beckon with traditional braised lamb, pumpkin manti, koftas and shashliks, perfect for sharing. Despite recently marking its third anniversary, Zor bids a temporary farewell, leaving Dubai’s gastronomes with limited time to savour its delights before its closure owing to the shuttering of The Pointe.

adventurous palates

GAIA

Serving up: Greek cuisine

Since its debut in 2018, Gaia has cemented its position as one of DIFC’s most coveted dining destinations, all thanks to the visionary touch of renowned Chef Izu Ani and his contemporary spin on Greek gastronomy.

Paying homage to the Greek Goddess of Earth, Gaia crafts an elegant taverna experience, seamlessly blending time-honoured flavours, the finest ingredients, and the comforting simplicity of home-style cooking – embodying the true spirit of Mediterranean cuisine. In collaboration with his skilled Chef de Cuisine Orestis Kotefashas, Chef Izu curates a menu boasting a symphony of meats, pasta and freshly sourced seafood straight from the expansive in-house fish market. If the selection seems a bit intimidating, the chefs personally guide you on the ideal choice as well as the cooking technique for your chosen catch, ensuring a culinary journey in expert hands.

Gaia

Zor

DRIFT BEACH

Serving up: Provençal cuisine

Transporting diners to the sun-soaked Mediterranean coast, Drift Beach redefines French dining under the culinary mastery of Chef Sylvian Noël. Immerse yourself in a meticulously crafted dinner menu that weaves a gastronomic tale with every dish. Begin the culinary odyssey with la bisque au homard , a lavish ensemble of lobster tortellini, caviar and a hint of chilli oil. Dive deeper into flavours with la chiffonnade de thon niçoise, a tuna delicacy that enchants the taste buds or experience the elegance of les pappardelle au caviar, where pasta meets the finest caviar. Conclude this indulgent feast on a sweet note with le vacherin aux fruits rouge, a heavenly blend of red fruits in a velvety vacherin, ensuring your taste buds dance with delight until the last bite.

VARQ

Serving up: Indian cuisine

The moment you step into the stunning surrounds of Varq at Taj Exotica Resort and Spa, The Palm, Dubai, the enchanting aromas of spice-infused Indian delicacies welcome you. This marks the prelude to an extraordinary fine-dining affair meticulously crafted to captivate even the most discerning palate. The menu unfolds a myriad of classic Indian dishes, each elevated with a touch of culinary finesse, showcasing the chefs’ prowess in treating the plate as a canvas. With panache, quality ingredients transform into artful presentations. The menu, the ambience and the service perfectly converge to create an unforgettable dining experience where every element contributes to a symphony of flavours that linger long after you’ve left the venue.

BOCA

Serving up: Spanish cuisine

In the heart of DIFC, Boca stands out as a beacon of Spanish culinary excellence, seamlessly weaving local ingredients into traditional and modern plates. Boasting a Michelin Green star for its innovative approach to sustainability in food, its refined, minimalist and chic interiors set the stage for a dining experience that effortlessly balances sophistication with comfort. The menu, a celebration of creative and contemporary Spanish flavours, showcases iconic dishes crafted from ingredients sourced responsibly. The knowledgeable staff guides diners through an array of tapas-style plates, starting from signature iced citrus olives to tantalising octopus carpaccio, rosemary Padron peppers, kombucha-glazed local beetroot and mini pizzas, as well as a range of vegan options. Be sure to savour their renowned paella, especially the umami-packed black squid ink version. At Boca, every bite is a journey through culinary artistry.

AMAZONICO

Serving up: Latin American cuisine

Amazónico, a Latin American gem in the heart of DIFC, offers a jungle-inspired dining experience amidst lush greenery across three sprawling floors. The restaurant boasts larger-than-life rainforest aesthetics with 3D hand-painted Amazonian butterfly installations. From rooftop to sushi bar, each corner offers a unique backdrop for your meal. The menu, a blend of creativity and refinement, features highlights like atun picante and langostino pibil for a burst of flavours. Don’t miss inventive options like guacamole with unexpected sea urchin or the carnivore’s delight with a variety of beef cuts. For the adventurous, explore frogs’ legs with spicy mango dressing or Patagonian black hake with chocolate-infused mole sauce. With its flamboyant cuisine and vibrant décor, Amazónico guarantees a memorable Latin American culinary journey.

Varq

Drift Beach

Amazonico

Boca

Cultural connection

The UAE capital’s leading cultural and leisure hub, Saadiyat Island is known for its world-class museums, stunning beaches and entertainment offering

Saadiyat Island might be home to some of the UAE capital’s finest resorts, beach clubs and golf courses, but the island is primarily known for its rich cultural offering. Spanning a mere 27 square kilometres, its marvels are mighty as its avenues for the arts perfectly mirror the local heritage.

Situated approximately 20 minutes from Abu Dhabi International Airport and seven minutes from Downtown Abu Dhabi, this natural island is perfectly placed to offer an array of unique experiences to residents and visitors. It’s the beating heart of Abu Dhabi, surrounded by a picturesque coastline with

some of the country’s only Blue Flag beaches that are also breeding grounds for Hawksbill sea turtles.

Undoubtedly, the island’s biggest highlight is Saadiyat Cultural District, which houses the world’s single largest concentration of cultural venues. With Louvre Abu Dhabi and Manarat Al Saadiyat already established, and Zayed National Museum, Guggenheim Abu Dhabi, Natural History Museum Abu Dhabi and teamLab Phenomena Abu Dhabi set to join the ranks soon, the district will eventually incorporate around eight museums following intensive development over the next few years.

DISCOVER SAADIYAT CULTURAL DISTRICT

LOUVRE ABU DHABI

Designed by award-winning architect Jean Nouvel, Louvre Abu Dhabi became the UAE capital’s cultural beacon when it opened in 2017. Through a series of exhibits, the museum tells an inspiring tale of humanity, which artistically unfolds in a series of chapters across 12 galleries.

As visitors walk through the halls admiring the displays under the museum’s stunning latticework dome – equally worthy of attention – they witness history coming to life from prehistoric times through to the contemporary era. Along the journey, they will discover objects and artefacts from a multitude of cultures alongside famous pieces from renowned artists. The museum also hosts seasonal exhibitions that bring rare art collections from all over the world to Abu Dhabi.

Louvre Abu Dhabi

Louvre Abu Dhabi

MANARAT AL SAADIYAT

Literally translating to ‘place of enlightenment’ in Arabic, Manarat Al Saadiyat opened in 2009 and has become a hub for all things creative in the UAE capital. Located within Saadiyat Cultural District, the centre hosts a wide variety of exhibitions, live performances, theatre productions, conferences and talks all year round, giving emerging artists a chance to showcase their talent while visitors enjoy an immersive cultural experience. The venue also offers a programme of artistic workshops, some of which include lessons in printmaking, self-portraits and figure drawing.

OPENING SOON… ZAYED NATIONAL MUSEUM

Rising from the heart of Saadiyat Cultural District are five steel structures that resemble the wings of a falcon. These forms make up the eye-catching façade of the Zayed National Museum. Set to become an integral part of Saadiyat Cultural District, the museum pays homage to the life and legacy of the late Sheikh Zayed bin Sultan Al Nahyan, the nation’s founding father. Spread throughout the galleries are exhibits that celebrate the leader’s extraordinary life, while also offering insight into the history of this land and its people.

Manarat Al Saadiyat

Zayed National Museum

Manarat Al Saadiyat

Manarat Al Saadiyat

NATURAL HISTORY MUSEUM

Another addition to Saadiyat Cultural District’s growing portfolio is the Natural History Museum, coming to the island in 2025. The museum is being designed as a journey through time and space, giving visitors the chance to discover some of the rarest natural history specimens ever found on planet Earth. A highlight of the museum’s collection is Stan, the famous Tyrannosaurus rex skeleton that was acquired for a record price of US$31.8 million during a 2020 Christie’s auction in New York City.

GUGGENHEIM ABU DHABI

Set to be the region’s pre-eminent museum of global modern art, Guggenheim Abu Dhabi will offer an inspiring collection of permanent exhibits, with a rotating programme of seasonal exhibitions and art commissions to broaden the world’s view on contemporary art. 600 works since 1960 spanning a variety of media will be on display, focusing on art from the region, West Asia, North Africa and South Asia.

TEAMLAB PHENOMENA

ABU DHABI

Set to bring immersive, experiential installations that combine art and technology to Saadiyat Island, teamLab Phenomena Abu Dhabi will be an inspirational space igniting curiosity, imagination and creativity in all who visit. The purpose-built, 17,000-square-metre gallery will be populated with installations that will be unique to Abu Dhabi, created through an extensive process of research and development.

Natural History Museum

Natural History Museum

Guggenheim Abu Dhabi

teamLab Phenomena

Abu Dhabi

MORE TO EXPLORE

SAADIYAT BEACH

Thanks to its pristine beachfront, the Blue Flagcertified Saadiyat Beach still sees its original guests – the Hawksbill sea turtles – return every year during the breeding season to lay their eggs. Credit goes to the efforts of the island’s Hawksbill Turtle Conservation Programme – the only one of its kind in the region. Each nest can contain around 90 to 100 turtle eggs, which are protected via elevated boardwalks along the shore to prevent beachgoers from disturbing the nests.

MAMSHA AL SAADIYAT

This family-friendly beachfront attraction lures residents and visitors looking for a leisurely day out by the water. During the cooler months, the sandy shore is lined with sunseekers soaking up the warm sunshine in between dips in the Arabian Gulf. The charming waterfront community adds to the vibe, with a range of restaurants offering a selection of cuisines from around the world, where beachgoers can fuel their appetite.

Saadiyat Beach

Mamsha Al Saadiyat

Mamsha Al Saadiyat

The final frontier

Following astronaut Sultan Al Neyadi’s triumphant return to planet Earth after completing the longest-ever Arab space mission, we take a look at the Middle East’s space exploration efforts and the UAE’s pioneering role in the industry

On March 2, 2023, UAE astronaut Sultan Al Neyadi boarded a SpaceX Dragon capsule along with three other astronauts to embark on the longest-ever space mission in Arab history. When he returned to Earth six months later, it was after successfully clocking in 4,400 hours in space aboard the International Space Station (ISS). During his mission, Neyadi also became the first Arab spacewalker when he stepped outside his orbital outpost for seven hours. In doing so, he followed in the footsteps of astronaut Hazza Al Mansouri, who, in 2019, became the first Emirati in space with his eight-day mission to the ISS.

The two astronauts have arguably become ambassadors of the UAE’s ambitious space strategy. Their individual achievements alone have placed the country among the frontrunners of the space exploration industry. Yet, the UAE’s journey to space encompasses so much more.

SIGHTS SET ON SUCCESS

In 2017, His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the National Space Programme. The strategy outlined the country’s initiatives and goals for space study, including satellite launches, Mars missions, lunar expeditions and more.

As part of the programme, a special UAE Astronaut training scheme was also introduced to

mentor Emirati youth and prepare future cosmonauts for scientific space exploration missions.

Two years later, in 2019, the National Space Strategy 2030 was announced with an aim to enhance the space sector’s contribution to the national economy and promote the UAE’s international presence in the field. This move effectively placed space exploration among the country’s top priorities for the next 50 years.

A GIANT LEAP FORWARD TO MARS

The very first Emirati spacecraft to enter space, Hope also marked the Arab world’s first mission to another planet. Known as the Emirates Mars Mission, this uncrewed expedition saw the Hope Probe launch in July 2020 and enter into orbit around Mars in February 2021.

A proud symbol of the nation’s technological innovation and expertise, the probe has greatly deepened scientific knowledge about the Red Planet with significant insight into life on Mars. Backed by a brilliant Emirati team, the probe has released 2.1 terabytes of data on the atmosphere of the Red Planet to date. Thanks to its success, the programme has been further extended for two years to gather more data on the planet’s atmosphere and to study Mars’ moon, Deimos.

Taking several giant leaps further, the UAE has also launched the Mars 2117 project, with a 100-year

Mars by the year 2117. In line with this strategy, the UAE will develop a complex of buildings called Mars Scientific City comprising laboratories for food, energy, water and agricultural testing. Each of these labs will simulate the Red Planet’s terrain and harsh environment through advanced 3D printing technology as well as heat and radiation insulation and will be inhabited by a team of scientists and astronauts for a period of one year.

Working to bring the UAE’s space programme to life is the Mohammed Bin Rashid Space Centre (MBRSC) and the UAE Space Agency, both of which are overseeing the ongoing astronaut missions, uncrewed expeditions and research programmes. In 2022, the UAE Space Agency announced an investment of close to US$1 billion for the space sector – The National Space Fund – to support new research projects, develop new space technology and train new talent. The fund’s first investment is in the development and launch of a constellation of advanced imaging satellites to create highly detailed and complex radar images of Earth’s land use, ice cover, surface changes and characterisation.

In May 2023, the UAE also launched a 13-yearlong project – the Emirates Mission to the Asteroid Belt. Following six years of spacecraft development, the MBR Explorer will undertake a five-billionkilometre journey beyond Mars to explore seven asteroids in the belt over a period of seven years, ultimately landing on the last asteroid in 2034.

JOINING THE RACE

The region’s interest in space exploration is not just limited to the UAE. Earlier in 2023, the Saudi Space Commission (SSC) sent two astronauts, Rayyanah Barnawi and Ali AlQarni, to the ISS as part of Axiom Space’s AX-2 mission. The SSC also launched the US$2.1 billion Saudi Space Accelerator Program last year to enhance the country’s space industry as part of Vision 2030.

Meanwhile, Oman is building the region’s first space launch complex in the port town of Duqm. Called Etlaq, development is currently underway and will take three years to complete. A research project known as the Space Settlement Centre is also planned for Duqm, while a 10-year National Space Policy will support the country’s growing sector. Kuwait also launched its first satellite, Kuwait Sat-1, onboard the SpaceX Falcon 9, while the Egyptian Space Agency has plans to launch two satellites soon. Global space exploration efforts are believed to improve life on Earth by driving technological advancements, furthering scientific knowledge and providing economic benefits. These beliefs are mirrored across the region, with the space sector viewed as a key component to diversifying individual economies and ensuring future growth with innovation. By participating in these efforts, the Middle East is ensuring that they are not mere spectators on this journey to conquering space, but are working towards becoming pioneers in the industry.

Spirit of the union

On December 2, 2023, the UAE celebrated its 52nd National Day. In commemoration, we take a closer look at the unification journey of the seven emirates

A little over 50 years ago, in 1968, the leaders representing the seven emirates we know today met to shake hands on a simple decision that would forever alter the course of history. It was on this day that a formal agreement was reached between the rulers, binding their sheikhdoms to one another. It would take another three years until December 2, 1971, for the individual emirates to be officially recognised as the United Arab Emirates. But its roots can be traced back to a series of events that took place over a century.

Prior to the formation of the UAE, the region was characterised by a collection of sheikhdoms, each with its own ruler and governance structure. These territories included Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Fujairah, and Ras Al Khaimah. In those days, the emirates were a far cry from the wealthy cities they are today and the people lived by simple means.

A time before the discovery of oil, pearl diving, fishing and agriculture were the mainstays of the economy. Although this produced enough to live on, it meant that there was little excess for the sheikhdoms to truly prosper. And so over the course of the 19th century, the individual emirates entered into treaties with the British to provide protection and help maintain stability in the region, resulting in the creation of the Trucial States.

As pearling began to thrive, the search for oil commenced in 1930. But it didn’t bring immediate wealth to the region as the first cargo of crude oil was only exported from Abu Dhabi by 1962. Thanks to this new-found source, the sheikhdoms gradually began to flourish and served as a catalyst for unity.

During this time in Abu Dhabi, the ruling Al Nahyan family put a young Sheikh Zayed bin Sultan Al Nahyan on the throne in 1966 to carry out his vision of developing the emirate. An exemplary leader, he believed that the revenue obtained from oil would offer great opportunities to the emirate. He, therefore, channelled vast sums into the construction of schools, healthcare services, an airport, a seaport, housing, hospitals and roads, with the other emirates following suit.

The formation of the UAE brought together diverse cultures under one flag

Shortly after, in 1968, the British government announced its intention to withdraw its military presence from the Gulf by 1971. This led to questions about security and stability among the states. To address these concerns, the leaders of the emirates began discussions about forming a unified nation. His Highness Sheikh Zayed, together with His Highness Sheikh Rashid bin Saeed Al Maktoum of Dubai, played an instrumental role in these negotiations.

Following months of discussions, on July 18, 1971, the rulers of six emirates came together in Dubai to sign the Agreement of the Union, laying the foundation for the new federation. The British treaty with the Trucial States of Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Umm Al Quwain and Ras Al Khaimah finally ended on December 1, 1971. And the very next day, on December 2, 1971, the United Arab Emirates was formed. On February 10 of the following year, Ras Al Khaimah would see the final pillar cemented, when it became the last Bedouin state to join the UAE. The union was formalised with Abu Dhabi as the capital of the new nation and Sheikh Zayed as its first president. The UAE adopted a federal system of government, with a constitution that defined the powers and responsibilities of the federal and individual emirate governments.

The late Sheikh Zayed bin Sultan Al Nahyan

locals in the city, especially during the country’s National Day celebrations.

Surrounded by lush gardens, the museum’s architecture mimics the shape of a manuscript, inspired by the Unification Agreement. It is supported by seven pillars built into the museum as symbols of the pens that were used to sign the declaration document that formed the UAE. Through a collection of historical exhibits, it draws visitors to learn about the path that took the country from a disparate group of states, comprised of Bedouin tribes, to one of the region’s superpowers.

Etihad Museum

The seven founding fathers of the UAE

The late Sheikh Zayed bin Sultan Al Nahyan

DISCOVER A CELESTIAL LIFESTYLE

INSPIRED BY THE WONDERS OF THE UNIVERSE

Open your eyes to a world where luxury living takes on a whole new dimension. A lifestyle that is as adventurous as it is refined, in a world that is as infinite as your imagination.

Inspired living

A guide to elegant estates, stylish spaces and the finer things in life

Safa One de GRISOGONO

Safa One de GRISOGONO blends sophistication from Swiss jewellery house de GRISOGONO with nature. The tower’s emerald colour and lush terraces found on every level emphasise its connection to the natural world, while influences from the jeweller add glamour to every living space. Extending the theme, residents can access a rooftop oasis with waterfalls and plants, an artificial beach and a swimming pool.

Distinctive dwellings

The growing popularity of branded residences signifies a transformative shift, where homeowners and investors seek not just brick-and-mortar properties but curated lifestyles interwoven with the prestigious essence of global brands

Luxury real estate in the UAE has witnessed a metamorphosis, driven by a demand for residences that transcend the expected. In this everevolving realm, a transformative trend has emerged, where homes are not merely built with bricks and mortar but interwoven with the essence of globally renowned luxury brands.

Here, in the UAE, DAMAC Properties has brought branded living to the emirates by partnering with luxury labels, including de GRISOGONO, Roberto Cavalli and more. The pioneers of the concept of branded residences, it is clear that this real estate trend is only set to soar, as it perfectly aligns with Dubai’s superlative tastes.

Amira Sajwani, Managing Director of Sales & Development at DAMAC Properties, charts the evolution of this trend, highlighting profound shifts in the paradigm of luxury living. “Undoubtedly, the rising demand for branded residences is reshaping the UAE market. It goes beyond a trend; it is a strategic evolution over the years on a global scale, particularly within Dubai’s dynamic real estate landscape,” she said.

Driving this transformation is the pursuit of an unparalleled lifestyle enriched by state-of-the-art amenities that branded homes promise. Furthermore, investors are recognising the long-term value that comes with the prestige of a global brand, ensuring immediate benefits and promising sustained returns.

QUALITY ASSURED

The association with time-tested and trusted partnerships is a key driver behind the growing popularity of branded residences. Sajwani noted: “Partnering with globally renowned brands is not just about maintaining momentum in demand; it is about ensuring a premium offering that transcends the ordinary. This strategic alignment elevates our projects, offering a unique blend of sophistication and prestige, attracting discerning investors and ultimately yielding superior returns.”

Buyers are drawn to branded residences as the association with a well-known brand significantly influences their decision-making process. According to Sajwani, this association instils trust and credibility, assuring buyers of a certain standard of quality and design. Beyond property ownership, it becomes a statement of status and sophistication, enhancing the perceived value of the investment. She added: “Buyers often see branded residences as not just homes but as a representation of a desirable and exclusive lifestyle, thereby influencing their decision to invest.”

HIGH-END DESIGN

Luxury brands exert a significant influence on the design aspects of residences, shaping the aesthetic of the property with distinctive elements. Sajwani highlighted the impact of each brand’s unique style, extending from architectural features to interior finishes. “This influence encompasses bespoke furnishings, high-end materials and meticulous attention to detail, creating an atmosphere of opulence and exclusivity, going far beyond everything that one looks for in the ideal home.”

Ensuring the seamless integration of the brand’s essence into the architecture and overall living experience requires a detail-oriented approach. Sajwani emphasised the importance of working closely with architects and designers to align every aspect – from exterior aesthetics to interior design – with the brand’s identity.

“It starts with their design philosophy which often shapes the aesthetic of the property, introducing distinctive and sophisticated elements that reflect the brand’s identity,” she said. “For instance, the finishing touches of Cavalli would be different from other luxury brands. Each brand infuses its unique style thus elevating the overall visual appeal of the residences.”

Moreover, luxury brands contribute to a host of lifestyle aspects by incorporating their service standards and amenities, offering concierge services, exclusive access to events and curated experiences aligned with the brand’s image.

A COLLABORATIVE EFFORT

Sajwani referred to collaborations between real estate developers and luxury brands as “strategic alliances driven by a shared vision to create a distinctive market presence”. As developers seek to enhance their projects with the prestige of established luxury brands, these labels view real estate partnerships as opportunities to extend their brand identity.

“These collaborations have proven to contribute to the success of branded real estate projects by combining the developers’ expertise in infrastructure and market knowledge with the luxury brand’s reputation and design prowess. Developers provide the necessary groundwork and luxury brands add distinctive design elements and exclusive services. Hence, the resulting synergy elevates the project’s appeal, offering buyers a unique blend of architectural finesse and brand exclusivity.”

Amira Sajwani, Managing Director – Sales & Development, DAMAC Properties

Skycrest

DAMAC skyline

Intelligent design

Some of the best examples of the collaboration of human creativity and AI ingenuity, these structures stand as a testament to the limitless possibilities when architects embrace the potential of AI in crafting efficient, sustainable and bespoke designs

In the ever-evolving realm of architecture, Artificial Intelligence (AI) and the Internet of Things (IoT) are bringing about a paradigm shift. In a field that has predominantly relied on the convergence of art and science, resulting in beautiful, functional structures, technology is heralding a new era in architectural evolution. While architects have always used technology to bring their visions to life, recent advances have revolutionised these projects, from conceptualisation to execution and even the user journey. Some of the best examples we’re seeing today are more than mere concrete and steel. With advanced integrations, these smart buildings can do it all, from enhancing daily lives to boosting energy efficiency and trimming maintenance costs.

THE EDGE

Hailed as the smartest building in the world, The Edge in Amsterdam redefines workplace dynamics by offering a life-improving intelligent system that is yet to be surpassed. Orchestrated via a smartphone app – designed by the building’s main tenant, Deloitte – it keeps employees connected from dawn to dusk by tracking their schedules and serving as a pass to the building’s facilities. For instance, the app can help workers find a parking spot and a workspace (since there are no assigned desks or offices). Based on their schedules, employees are assigned sitting desks, standing desks, work booths, meeting rooms, balcony seats or concentration rooms. Furthermore, the app knows an individual’s preferences for light and temperature, and it tweaks the environment accordingly.

According to British rating agency BREEAM, The Edge boasts the highest sustainability score ever awarded (98.4 per cent), making it the greenest building in the world. With most of its facade and roof covered with solar panels, The Edge not only uses 70 per cent less electricity than the typical office building, but it also produces more energy than it consumes.

The Edge

TOTTENHAM HOTSPUR STADIUM

No cost was spared in the development of Europe’s most technologically advanced US$1.1 billion sporting arena, with innovations stretching from the stands down to the pitch itself. The biggest highlight of this 62,062-seater stadium is its state-of-the-art retractable pitch. As it hosts both football and NFL matches – with both sports requiring different pitches – it features an innovative sliding pitch design that is a world first.

The stadium boasts an integrated network that serves as a backbone for its turnstiles, CCTV, point-of-sale systems and back-office computers. With 1,800 screens displaying zone-specific content, including locker rooms, it allows viewers to access everything from tactical briefings to safety messages. Around the ground, monitors assess activity spikes in concession stands and are used to help guide visitors around, ensuring that lines don’t get out of control. Furthermore, it’s a completely cashless environment, with some 878 contactless payment points distributed across its dining establishments, which allow customers to pay with a tap of their cards, through a mobile device or via their season tickets, which can be topped up with funds.

The contactless tech is also used for spectators to enter the ground with digital tickets, accessed via a stadium app that can be used to scan through the turnstiles. The new app also features an interactive map of the stadium and a navigation system to guide fans to their seats.

Finally, offering enhanced mobile connectivity, the stadium provides free high-density Wi-Fi and beacon technology, allowing fans to connect to 1,641 Wi-Fi access points that have the capacity for 65 per cent of the 62,000 crowd to stream live video simultaneously with no disruption.

MUSEUM OF THE FUTURE

One of the world’s most beautiful structures was also one of the most challenging architectural projects of all time. With its unique torus shape (quite unlike anything else that exists) and its calligraphy-adorned facade, technology has really been the enabler for this project. While conceptualising its design, parametric design (a process based on algorithmic thinking) and Building Information Modelling (BIM – a three-dimensional model-based technology) were used as they allowed specific design variables or parameters to be manipulated to alter the outcome of an equation.

But this was just the beginning. In the execution stage, in keeping with the museum’s ethos of innovation, its 1,024 facade panels were produced using automated robotic arms – a tribute to the very digital technology the museum stands to celebrate. Inside, AI dictates the entire visitor journey, which features simulated experiences on Earth and in outer space, designed and implemented through the use of advanced systems.

GOOGLE DEEPMIND

Google DeepMind introduced an AI-powered recommendation system to boost the energy efficiency of its already highly-optimised data centres, aiming for substantial energy savings and reduced carbon emissions. Rather than relying on human-implemented suggestions, Google’s data centres now entrust the control of cooling systems to this advanced AI, overseen by skilled operators.

Every five minutes, this groundbreaking cloud-based control system captures a snapshot of the data centre’s cooling system through thousands of sensors. It feeds this information into Google’s deep neural networks, predicting the impact of various potential actions on future energy consumption. The AI then selects actions that minimise energy usage while adhering to stringent safety constraints. These actions undergo verification by the local control system in the data centre before implementation.

Google’s data centres, powering services like Google Search, Gmail, and YouTube with thousands of servers, require reliability. To ensure the system behaves as intended, Google’s AI agents and the underlying control infrastructure employ eight different mechanisms, emphasising safety and efficiency at all times.

Tottenham Hotspur Stadium

Google DeepMind

Museum of the Future

A place for the arts

Discover The Arts Club Dubai in DIFC – the first international outpost of the London concept that opened its doors in the late 1800s

With a storied past that dates back to the 19th century, The Arts Club in London served as a meeting place for individuals immersed in the fields of art, literature and the sciences. Originally founded in 1863, it was the ultimate icon of creative heritage, with a notable list of patrons, including Charles Dickens, Wilkie Collins, Thomas Hughes, Franz Liszt and Auguste Rodin.

From its original home on London’s Hanover Square to its present location in an 18th-century mansion in Mayfair, the club remained a haven for many distinguished figures through the centuries. Even today, the prestigious venue champions a unique lifestyle experience, allowing members to entertain their guests in its sleek surroundings, with exceptional dining choices. Yet, the focus on art and culture is at its core, as a tribute to its early members, who made a positive impact on society through the exchange of creative and entrepreneurial ideas at the hub.

It is only fitting that The Arts Club chose to expand with its first international outpost in Dubai, where the creative landscape has seen several innovative concepts come to life and completely transform the city. The venue is open to those involved in the arts, music, literature, design, science, technology, health, philanthropy, law, finance and fashion to enjoy its immersive offerings.

The Brasserie

ARTISTIC SHOWCASE

Housed in the heart of DIFC in the ICD Brookfield Place development, The Arts Club Dubai spans an impressive 65,000 square feet. Its unique setting is designed to provide its members with an extension to their own homes: elegant, comfortable, versatile and surrounded by likeminded individuals therein.

In keeping with its sister outpost, the club houses a permanent art collection, showcasing stunning contemporary works created by established and upcoming artists from the Middle East and beyond. The pieces have been carefully curated to reflect progressive attitudes and ideas, while provoking conversation and debate. Seasonal exhibitions are also organised regularly to further champion arts in the region and support upcoming talent through solo and group shows.

As the first creative hub of its kind in the Middle East, the club endeavours to support the artistic and cultural landscape of the region with a diverse programme of weekly events that has been designed to appeal to a wide variety of interests. On the agenda is everything from talks, panel discussions, seminars and topical debates to artist studio visits, museum tours, live music performances, creative workshops, exclusive screenings and more.

DINING WITH A DIFFERENCE

A wholesome dining offering is a key component of The Arts Club Dubai. Across five outlets, including a cigar lounge, a rooftop venue and a nightclub, guests can enjoy everything from light breakfasts and business lunches to celebratory feasts and intimate suppers.

Authentic Italian cuisine from across all regions of Italy takes centre stage at Alveare, where dishes are expertly prepared using fresh ingredients. At Rōhen, the club’s Nikkei concept, fine dining meets the flamboyance of theatre as diners are taken on a sensory journey through every dish on the extensive menu. Set on the club’s fifth floor, Oscuro is an intimate space inspired by a Cuban bar and is home to an unparalleled collection of sought-after cigars, distinctive spirits and fine wines.

In keeping with its British counterpart, the DIFC venue is home to the famous Brasserie from the London import, where diners can expect an irresistible menu filled with dishes from the Mediterranean and beyond.

As the sun goes down, The Rooftop at The Arts Club Dubai is the place to be. Offering elegant cocktails, served with a side of uninterrupted views of Downtown Dubai, this is the place to be. The Rooftop is also home to the venue’s nightclub, Vega, which sees a roster of DJs from around the world entertaining guests every evening. Behind the action is a large event space, where members can plan customised celebrations and parties. When not in use, it serves as a creative zone for the club to explore more seasonal pursuits.  theartsclub.ae

The Arts Club Dubai library

The Brasserie

Charging ahead

Delve into the world of electric cars that bring a whole new meaning to luxury on wheels

TESLA MODEL S PLAID

With a remarkable claim to the title of the fastest vehicle in the market, this automotive marvel surges from 0 to 100 kilometres per hour in just 2.1 seconds. Going an impressive 634 kilometres on a single charge, it grants you the freedom to spend less time tethered to a charger and more time savouring the open road.

But the Tesla Model S Plaid is not just about velocity; it heralds the advent of the self-driving era with the brand’s most cuttingedge autopilot technology to date. Engineered to offer an exquisite blend of speed, resilience and range, it’s a testament to improved aerodynamics with a broader chassis that allows you to take on corners swiftly and confidently.

Step inside and discover a minimalist interior, offering futuristic controls and enhanced seating for three adults, along with generous legroom, headroom and a convenient stowable armrest with integrated storage and wireless charging capabilities. The centrepiece of the cockpit is a sprawling 17-inch touchscreen, delivering an immersive cinematic experience for gaming, entertainment and more. Meanwhile, a state-of-the-art 22-speaker, 960-watt sound system equipped with Active Road Noise Reduction promises an unparalleled audio experience with studio-grade sound quality.

Range: 600km

Acceleration: 2.1s - 0-100km/h

Power: 1,020hp

LUCID AIR PURE RWD

Earning the prestigious World Luxury Car Award in 2023, the Lucid Air raises the bar with the introduction of its latest model, unveiled in October. The all-new Lucid Air Pure RWD encompasses a holistic blend of style, cutting-edge technology, impressive range, dynamic performance, spaciousness and real-world practicality. As the most aerodynamic car currently in production, its exterior design exudes sleek, sporty sophistication, while the interior, crafted from responsibly sourced, top-tier materials, epitomises luxury.

Lucid’s pioneering electric vehicle technology empowers drivers with the confidence to embark on longer journeys with peace of mind, minimising charging downtime. With DC fast charging, the Air Pure RWD can add up to 320 kilometres in under 12 minutes, offering unparalleled convenience.

The brand’s unwavering commitment to innovation is reflected in every facet of the vehicle, ensuring an exceptional experience for both drivers and passengers. The in-house engineered electric motor delivers whisper-quiet, driver-centric performance, setting a new standard for electric driving. Additionally, a bespoke battery pack, tailored exclusively for the Air Pure RWD, optimises interior space, granting rear-seat passengers limousine-like comfort. The generous trunk and frunk accommodate luggage for up to four, making it a versatile companion for every journey.

Range: 660km

Acceleration: 4.5s - 0-100km/h

Power: 430hp

POLESTAR 2

Ushering the driving experience into the era of electric propulsion, the Polestar 2 seamlessly marries powerful performance with a refined minimalist design. An enticing option for contemporary electric car enthusiasts, this model strikes a harmonious balance between quick acceleration, precise handling and a resolute commitment to sustainability.

Inside, the brand’s meticulous attention to detail is evident, with premium materials and an intuitive infotainment system that ensures a premium driving environment. Furthermore, its remarkable and anxiety-relieving range, accommodating both daily commutes and long journeys, adds to the car’s appeal.

Range: 478km

Acceleration: 7.4s - 0-100km/h

Power: 231hp

BMW I7 M70

The latest pinnacle of BMW’s electric M series, the BMW i7 M70 is a high-performance masterpiece that pushes the boundaries of electric mobility. With an impressive 650 horsepower under its hood, this cutting-edge vehicle represents BMW’s most groundbreaking achievement in the electric realm.

Despite its substantial weight of over 2,700 kilograms, it effortlessly sprints from 0 to 100 kilometres per hour in a mere 3.5 seconds and reaches a top speed of 250 kilometres per hour.

On the open road, this Bavarian beast glides with exceptional comfort, almost in complete silence.

Step inside and you’ll discover its striking interior that is designed to create a sanctuary for the senses. The visual and tactile aesthetics take precedence, resulting in a streamlined instrument panel and console, with hard buttons minimised, to enhance the overall aesthetic.

Range: 478km

Acceleration: 3.5s - 0-100km/h

Power: 650hp

MERCEDES-MAYBACH EQS SUV

The Mercedes-Maybach EQS 680 SUV marks the iconic brand’s foray into the world of all-electric series models. This remarkable vehicle draws its technological foundations from the Mercedes EQS SUV and marries it with Maybach’s exclusivity, aligning perfectly with Karl Maybach’s philosophy: “What is good must also be beautiful.”

The distinctive exterior of this model is characterised by an upright Mercedes star gracing the hood and a bold black front panel that carries the iconic Maybach radiator grille into the era of electric mobility. The design ensures an unmistakable and commanding presence on the road, while the option for two-tone paintwork further exemplifies the brand’s luxurious aesthetics.

Inside the cabin, the Mercedes-Maybach EQS SUV elevates comfort to an entirely new level. Exquisite materials, meticulous craftsmanship and exclusive details come together to provide a holistic experience. With its unwavering commitment to the concept of sophisticated luxury, the Mercedes-Maybach EQS SUV sets an impressive new standard within the high-end luxury SUV segment, offering a unique all-electric driving experience.

Range: 600km

Acceleration: 4.4s - 0-100km/h

Power: 400hp

ROLLS-ROYCE SPECTRE

The Rolls-Royce Spectre is the world’s inaugural ultra-luxury electric super coupé that epitomises the dawn of the brand’s next era. Not only is it the mightiest Rolls-Royce to date, but it also serves as a fitting successor to the esteemed Phantom Coupé, effortlessly blending artisanal craftsmanship with state-of-the-art electric technology.

Despite its revolutionary power source, the Spectre’s design remains firmly rooted in the brand’s storied heritage, embodying the classic Rolls-Royce aesthetic both inside and out. The sole giveaway of its electric prowess is the absence of traditional tailpipes.

The Spectre achieves remarkable aerodynamic efficiency for a Rolls-Royce, boasting a 0.25 drag coefficient, thanks in part to its gracefully tapered tail. This accomplishment is even more astonishing considering its substantial dimensions, spanning over five metres in length and two metres in width.

Though it bears a considerable weight of nearly 3,000 kilograms with a driver on board, the Spectre ranks high on the performance scale. Its robust battery paired with dual motors delivers 584 horsepower and propels it from 0 to 100 kilometres per hour in a swift 4.4 seconds, with an impressive range of 530 kilometres, proving that size and weight need not compromise speed and agility.

Range: 530km

Acceleration: 4.4s - 0-100km/h

Power: 584hp

The wellness space

Spotlighting the latest developments in the world of wellness

AlUla Wellness Festival

Taking place every year in Saudi Arabia, the AlUla Wellness Festival is the region’s first event of its kind. Focusing on the healing power of silence, art and nature, for two weeks every year, AlUla hosts world-class wellness practitioners dedicated to creating restorative and holistic experiences. Activities include yoga lessons, a meditative hike through the dunes, cooking workshops, sound healing sessions, gardening and more.

Great getaways / p54

Exploring now

From wellness in the wild to solo retreats, here’s what the latest generation of explorers is seeking from their escapes

The ever-evolving world of travel saw one of the biggest surges this past year. With early bookings for 2024 already outpacing 2023 levels, there’s no sign of the industry slowing down. New experiences are making the landscape particularly appealing, with an array of new hotels, resorts, cruises, expeditions and more coming online with creative offerings for every type of traveller, each promising to make their journeys evermore unique.

As this elevated travel landscape continues to mature, a new breed of explorers is also taking shape, giving rise to new travel trends. Group holidays are being swapped with solo retreats; sunseekers are choosing cooler climes; and meaningful experiences are replacing the act of merely ticking off a sightseeing checklist. In the coming year and beyond, experts predict that these are the top trends set to dominate the luxury travel scene.

EXCLUSIVE ESCAPES

The post-pandemic era is ushering in a new age of travelling in style – privately. High-net-worth travellers are now seeking all things exclusive even more than they did before. They’re jetting off to destinations on private planes and yachts, choosing options where the journey is as memorable as the destination, and opting for ultraluxe stays in private villas that make the most of the locale. Think sailing through the Greek Islands or the Caribbean on a private catamaran before settling into a secluded retreat overlooking the ocean, where an acclaimed chef prepares award-winning meals.

THE AGE OF EXPEDITIONS

No longer the domain of rugged backpackers, adventure travel has seamlessly melded with luxury, ushering in the age of opulent expeditions. A new crop of travel companies is now seeing increasing interest in tailor-made adventure travel experiences, with each itinerary carefully designed so that no two expeditions are ever alike. On offer are bespoke adventures to remote wilderness areas such as the rainforests of South America, safaris in high-end lodges dotted across the African continent as well as luxury cruises or flights to the white continent of Antarctica that take travellers so far off the beaten path to the South Pole for the trip of a lifetime.

WELLNESS BEYOND THE SPA

Wellness experiences are now leaving the spa and heading out into nature, sometimes even into the wild. Driven by the desire to enhance one’s mental well-being and connect more with nature, wellness travel is rising in popularity. While yoga retreats in some of the world’s most exclusive destinations are becoming more accessible, other forms of wellness travel, such as forest bathing among the trees, hikes with full immersion in nature and meditative retreats among the mountains, are gaining momentum. The appeal lies in the promise of complete disconnection from the outside world – an escape of sorts from the everyday – to reset and get back on track.

EPICUREAN EXPERIENCES

Food has always been an essential part of travel. Promising a delicious way to experience the character and vibe of a locale, travellers are opting for destinations that are renowned for their culinary offerings. While this can range from participating in exclusive tastings or dining at the hands of renowned chefs, travellers are taking it one step further by seeking out experiential moments revolving around gastronomy. One such example is signing up for cooking lessons during the trip or visiting a local’s home to partake in a homecooked meal, both of which also offer the opportunity to immerse into the local culture.

INSPIRED BY THE SMALL SCREEN

Television shows have become more than just a form of escapism; they’ve become a source of wanderlust and travel inspiration. From documentaries that transport viewers to the farthest corners of the Earth and travel-themed reality series that showcase unique destinations and culinary delights to various sitcoms and dramas, TV has sparked a desire to explore new places in a way we’ve never experienced before. Holidays to the French capital have seen a massive rise in interest following the hit Netflix series, Emily in Paris, with viewers hoping to embark on their own real-life adventures like the titular character; while The White Lotus, with its scenic setting in Hawaii and Italy – despite its twisted storyline – has fueled the desire for ultra-luxury hotel stays.

KEEPING IT SUSTAINABLE

Travellers are embracing the idea that their journeys should not only be enriching for themselves but also beneficial for the planet, the destinations they visit and the people they encounter along the way. This shift towards sustainable travel reflects a growing awareness of the need to protect and preserve the world’s natural and cultural treasures for future generations. Conscious of their footprint, travellers are seeking alignment with travel businesses that create a positive impact on the destinations in which they operate. For instance, in the Maldives and Seychelles, many resorts offer coral reef restoration activities, inviting guests to learn more about the delicate marine ecosystem and do their part for their planet. Engaging in local cultural experiences is also another example, as buying from local artisans and dining at family-owned restaurants help enhance the local community.

GOING SOLO

The modern traveller seeks independence, self-discovery and empowerment, and solo travel offers all of these elements packed into one experience. It’s a way to escape the constraints of routine, to explore personal interests and connect with the world on one’s terms. Not only does solo travel offer the freedom to make spontaneous decisions, it also allows the opportunity to form meaningful connections with locals and fellow travellers, with the chance to conquer fears. In an age where self-discovery and authentic experiences are highly valued, solo travel has become a powerful means to uncover one’s true self while exploring the world at a comfortable pace. And in pursuit of the deeper meaning of life, solo travel is gaining ground.

Fit and fab

Fusing opulence and well-being, DAMAC unveiled VOLTA in 2023, a visionary residential project where luxury intertwines with fitness, boasting cutting-edge architecture and modern design meticulously crafted to elevate residents’ overall health and vitality

Swimming pool

VOLTA

Presenting a revolutionary paradigm in luxury living, DAMAC Properties has raised the curtain on a fitness-inspired residential development quite unlike anything the real estate market has witnessed before. Poised to grace Sheikh Zayed Road upon completion, VOLTA is a brand-new concept –launching in Dubai for the first time – that effortlessly merges luxury living and wellness to serve as a sanctuary for its residents.

In a move driven by the evolving demands of the current generation that is increasingly prioritising its well-being before all else, VOLTA introduces a pioneering concept that seamlessly weaves health and wellness into its design and amenities, promoting an active lifestyle for its residents.

According to DAMAC’s Senior Vice President of Development, Dr. Mohammad Baydoun, “People nowadays are more conscious about their well-being than ever before. The surge in the number of gyms alone reflects a growing societal consciousness towards wellness.”

As DAMAC positions VOLTA as a response to the rising demand for wellness-focused communities, industry experts affirm the trend. The Global Wellness Institute notes the MENA region’s wellness tourism growth at an annual rate of 13.3 per cent, more than double the global average. Moreover, lifestyle-related health concerns in the UAE and the wider GCC are prompting a shift towards healthier and more active living.

Delving into the market research that preceded the launch, Dr. Baydoun, explained: “The conventional market strategy involves replicating successful concepts. However, a discerning developer navigates the lesstravelled path to identify unmet needs. While traditional market research is challenging for nonexistent products, it illuminates gaps and potential niches. In recognising the escalating demand for wellness-focused communities without a suitable offering, we conceived VOLTA by seamlessly integrating fitness into real estate. This innovative concept evolved into an intricately designed project, boasting a coveted address and aligning with key real estate values, rendering it highly attractive to discerning investors.”

VOLTA is a brand-new concept launching in Dubai for the first time

The unveiling of VOLTA comes at an opportune time as it aligns with Dubai’s 2040 Urban Master Plan, emphasising sustainable urban development with a strong focus on health, happiness and quality of life. Located on Sheikh Zayed Road, the development will offer residents expansive views of Dubai’s glistening skyline and the Arabian Gulf, elevating the luxury living experience to new heights.

“The essence of VOLTA is encapsulated by three keywords: movement, change and wellness. The seamless integration of fitness resonates throughout this project, manifesting in both its exterior and interior design. The tower’s exterior epitomises sleek modernity, while its interior unfolds as a vibrant space meticulously crafted to emanate energy and positivity. Notably, the building’s dynamic shape, with the ripping running along its façade, mirrors the intricate structure of muscle fibres, adding a distinctive touch. Upon stepping inside, the bold neon pink hues in the lobby and facility areas were specifically chosen to invigorate the mind. Completing the set-up are captivating sculptures and art installations strategically placed to keep residents motivated.”

VOLTA’s amenity portfolio is a testament to DAMAC’s commitment to holistic wellness. Dr. Baydoun explained that the range of available facilities draws inspiration from traditional fitness regimens. He said: “Most fitness programmes today are usually driven by the end goal. For someone targeting muscle growth, hypotrophy training is recommended as it strategically induces microtears in muscle fibres for enhanced healing and strength. For individuals looking to build strength, they need to maximise the tension on their nervous system through increased loads. Then, there’s also callisthenics, a type of exercise that uses a person’s body weight and requires little to no equipment but can take on very advanced forms, and as you make progress, it helps the body build as much muscle as it’s designed to hold while increasing strength. These programmes are usually

complemented by a robust cardiovascular regime and VOLTA’s amenities have been designed to cover it all.”

Dr. Baydoun added: “VOLTA’s fitness facilities offer residents a seamless journey that begins right in the lobby, extending beyond the dedicated amenities level. A mountain climbing wall has been strategically positioned at the entrance to infuse adventure and fun into the fitness experience. Alternatively, residents can ascend via the stairs to reach the crown and conclude their training with a refreshing swim in either the infinity sky pool or the swimming pool.”

The facilities also include boxing arenas and outdoor callisthenics zones, ensuring residents have diverse options for maintaining an active lifestyle. Promoting active recovery is the sky yoga studio, while the poolside deck offers a uniquely relaxing lounging experience.

Going beyond physical fitness, VOLTA provides specialised services such as diet consultancy, an aqua gym, ice therapy, acupuncture, physiotherapy, aqua massages and beauty treatments. For those seeking a harmonious approach to both face and body wellness, an innovative food and beverage concept, Burgers and Botox, is also available.

“At the unit level,” highlighted Dr. Baydoun, “apartment layouts are designed to allow residents to create their own gym within the comfort of their homes. Additionally, each unit is equipped with a smart mirror, providing round-the-clock access to a virtual trainer at home. The luxury suites feature a discreetly designed wall with concealed weights and a bench, enabling them to make progress on their training programs with a comprehensive home workout.”

While VOLTA ensures 24/7 access to a personal trainer within the building, a fully-equipped emergency room with dedicated staff is also in place to intervene in case of unforeseen occurrences, prioritising the safety and well-being of its residents.

Dr. Baydoun concluded: “Every aspect of the journey has been orchestrated to empower residents in seamlessly incorporating health and wellness into their daily routines. With these thoughtfully designed amenities easily accessible, maintaining an active lifestyle becomes not only convenient but also a delightful experience. Finally, adding a touch of healthy competition, the lobby area will feature a dynamic dashboard showcasing the top calorie burners each month, fostering a community spirit of wellness and motivation.”

EVERY DAY IS A VACAY.

A MEDITERRANEAN-INSPIRED LIFESTYLE RISING GRACEFULLY FROM THE DUNES

Discover the beauty of waterfront living at DAMAC Lagoons, where resort-style luxury mirrors the grandeur of the Mediterranean, and every moment echoes the soothing rhythm of the sea.

The Middle East’s sporting renaissance

From high-profile events to regional clubs attracting world-class players, the Middle East is strengthening its proposition

The Middle East has long been renowned for its rich history, diverse culture and economic prowess. But in recent years, it has emerged as an enticing destination for another global phenomenon – sports. With major events, such as the FIFA World Cup 2022, Formula One Grand Prix, the Ultimate Fighting Championship and more, being held in the region and iconic names like Lionel Messi and Cristiano Ronaldo joining the region’s clubs, the Middle East’s sporting landscape is experiencing a renaissance that is capturing the world’s attention.

The arrival of Lionel Messi to the Qatar-backed Paris Saint-Germain (PSG) in 2021 sent waves throughout the football world. The Argentinian maestro, a beloved figure at FC Barcelona for over two decades, decided to venture beyond Europe and explore new horizons. The move not only showcased the Middle East’s financial muscle but also its growing influence on global sports.

Fast forward to 2022, and the sports world witnessed Cristiano Ronaldo, one of football’s greatest-ever players, leave Manchester United to join Saudi Arabia’s Al-Nassr FC. His decision was emblematic of the region’s growing allure. Saudi Arabia, long known for its ambition to become a sporting powerhouse, has invested heavily in developing world-class facilities and events, such as the Dakar Rally and the F1 Grand Prix.

The Middle East’s appeal to global sports icons isn’t solely about the financial returns. It’s also about the unique blend of tradition and modernity, offering these players a chance to experience a new culture and contribute to the development of sports in the region. The Middle East, after all, is home to some of the world’s

oldest traditional sporting practises – dhow sailing, falconry, camel and saluki racing and free diving, among others – that are still celebrated today.

The Middle East, particularly the United Arab Emirates, Qatar and Saudi Arabia, is continuing to invest in world-class infrastructure, making it an attractive destination for athletes looking to continue their careers in an environment that matches the best in Europe or the Americas. From state-of-the-art stadiums to cutting-edge training facilities, the region offers top-tier resources for athletes to hone their skills. Furthermore, its strategic location at the crossroads of Europe, Asia and Africa ensures that global sporting icons remain within easy reach of their international fan base. The region’s burgeoning sports tourism industry is also a draw, with fans from around the world travelling to witness their favourite stars in action.

These high-profile moves have not only helped boost the Middle East’s status but have also contributed to steady growth in local talent. As aspiring athletes see their idols gracing their home turf, they’re inspired to reach for the stars themselves. Local clubs and sporting academies are also reaping the benefits of their presence, leading to a boost in talent development.

The Middle East’s sports revolution, with its ability to attract top talent, is indicative of the region’s ever-growing influence in the global sports arena. Beyond the glittering contracts and luxurious lifestyles, these changes are signalling a positive shift in the industry, spurring not just investment and development but, most importantly, passion for the game.

WORLDS OF DATA

No matter what it takes or where in the world you are, Edgnex Data Centres by DAMAC will change the way you deal with your data. Our efficient, hyper-scalable and fully customisable Tier III-compliant facilities offer five-nines uptime and operational resilience with up to 48 hours of backup power. They are also LEED-certified, so your data and the environment are always taken care of.

EDGNEX, TOMORROW’S DATA CENTRES, TODAY.

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EDGNEX

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The business end

A look at DAMAC Properties’ latest ventures and developments

Utopia

Experience the allure of Utopia, a secluded haven nestled in the heart of DAMAC Hills. Featuring contemporary resort-style villas, this retreat promises a distinctive living experience akin to an everlasting holiday. Nestled in a private enclave within the 42-million-square-foot community, Utopia seamlessly connects to established amenities, including DAMAC Mall, Trump International Golf Club, Malibu Bay wave pool and more.

Urban vision / p76

Community living

Rediscover community living with DAMAC Properties, which not just offers a premium housing choice, but promises a more fulfilling, connected and enriched life in a vibrant landscape

DAMAC Hills

DAMAC Lagoons (rendering)

DAMAC Lagoons (rendering)

In the realm of homeownership, an increasingly popular choice is reshaping the real estate landscape – community living. Beyond the physical boundaries of individual homes, this lifestyle offers a tapestry of benefits that extend far beyond the front door. It’s more than shared walls; it’s a shared experience, fostering a sense of belonging, connection and a vibrant community spirit.

In response to evolving homeowner preferences, developers are shifting their focus towards building not just houses, but holistic communities. Recognising the desire for an experience that transcends the confines of traditional living spaces, developers are integrating interconnected amenities, social spaces and shared experiences. The emphasis is no longer solely on square footage; instead, it’s on fostering a sense of community, with carefully curated environments that encourage social interaction, well-being and a diverse range of lifestyle amenities.

At the forefront of this shift is DAMAC Properties, exemplifying a commitment to community-centric living through master developments such as DAMAC Hills, DAMAC Hills 2 and the eagerly anticipated DAMAC Lagoons. With an unwavering dedication to crafting more than just residences, DAMAC Properties is pioneering the creation of thriving communities where residents not only find a home but also an

DAMAC Cyclethon

Malibu Beach

enriched lifestyle. These master developments integrate carefully planned communal spaces, recreational facilities and cultural hubs, embodying a vision where the essence of community living takes precedence in shaping the modern homeowner experience.

Mohammad Tahaineh, General Manager at DAMAC Properties, said: “Living in a community offers a myriad of lifestyle benefits that contribute to a more fulfilling life. It fosters a sense of belonging and connection among residents, creating a strong support network and a feeling of camaraderie. It often exposes individuals to a diverse range of cultures and perspectives. The availability of common amenities and services within the community eliminates the need for lengthy commutes and provides convenience and ease of access. Community events, shared recreational spaces and organised activities provide ample opportunities for social interaction, fostering a sense of community spirit. Moreover, community living promotes a healthier and more active lifestyle through access to fitness centres, parks and recreational facilities.”

ENRICHING AMENITIES

DAMAC Properties stands out in the realm of community development by not only offering a diverse array of amenities within its master developments but also by maintaining an unwavering commitment to continual improvement. What sets the property developer apart is its dedication to anticipating and meeting the evolving needs of residents. Going beyond the standard offerings found in other communities, DAMAC Properties constantly enriches the community experience by introducing new facilities and services.

Tahaineh explained: “DAMAC Properties continues its commitment to enhancing and elevating the living experience in DAMAC Hills and DAMAC Hills 2. We are constantly introducing a range of amenities and features aimed at elevating the overall lifestyle within these communities.”

The developer recently inaugurated the DAMAC Mall in DAMAC Hills, aiming to enhance residents’ connectivity and accessibility to community and retail facilities. The thoughtfully selected tenant mix, spread across this 110,000-square-foot mall, precisely corresponds to the preferences of the local community.

Within the community itself, there are numerous elements such as a fishing lake, horse stables, ice rink, skate park, pet farm, play park, sporting facilities, running and cycling tracks and the biggest highlight – the Malibu Bay pool. Moreover, the community has an International Golf Club, a hotel, restaurants, a school, clinic, nurseries, pet clinics and several other facilities for utmost convenience.

Highlighting the facilities available at DAMAC Hills 2, Tahaineh said: “We have opened up a host of amenities for residents to enjoy, including the Malibu Beach and a lazy river, bringing cool Californian coast vibes to residents’ doorsteps. In Water Town, residents can enjoy the laid-back Californian vibes of Malibu Beach. Here, there is something for everyone. Kids will love the wave pool and splash pads, while others can simply relax and float the day away in the lazy river. Other amenities include a waterpark, a bird aviary with an array of species as well as a host of fields, pitches and courts for sports enthusiasts.”

Existing amenities within DAMAC Hills 2 include an outdoor cinema, a dog park, a petting farm as well as jogging and cycling tracks. There are also tennis and basketball courts, cricket pitches and vast spaces in the central park. The community has a hotel, clinic, 24/7 emergency service, two nurseries and a community mall. Upcoming amenities will include the Pavilion Park, which forms part of the expansive central park, where children will be able to enjoy a game of outdoor snakes and ladders and chess, a spider net climbing frame, a maze and a playground.

DAMAC Lagoons (rendering)

DAMAC Lagoons (rendering)

Families will be able to enjoy barbeques in designated picnic areas as well as in the large open spaces, alongside an amphitheatre. A new paintball area, a boating lake and a surf pad are also on the cards.

DAMAC Properties’ latest master community, DAMAC Lagoons, is all set to redefine luxury living in Dubai. Inspired by renowned destinations around the Mediterranean, this development encompasses a series of clusters, namely Venice, Morocco, Santorini, Portofino, Costa Brava, Malta, Ibiza, Marabella and Monte Carlo, spread across 45million square feet.

“The focus at DAMAC Lagoons lies in its water-inspired aesthetic features, with over 175 square metres of water bodies.” said Tahaineh. “Residents can envision waking up to azure blue lagoons, white sandy beaches and experiencing Mediterranean vibes at their doorstep. Within minutes’ walk, amenities such as a floating cinema and waterslides are seamlessly integrated into lush, colourful landscapes, creating a harmonious and finely-tuned environment.”

EVENTS THAT CONNECT

The beating heart of every community, DAMAC Properties brings life to every neighbourhood with a rich calendar of community events. These carefully curated gatherings transcend the ordinary, weaving a thread of shared experiences that go beyond the daily routine. As residents come together, the spirit of togetherness flourishes, fostering lasting connections among neighbours. From festive celebrations to cultural happenings, DAMAC Properties places a spotlight on the importance of communal interaction, transforming its master developments into lively hubs where residents not only reside but actively participate in a tapestry of shared moments.

“We have a four-pronged approach to engage and enhance community connections in our master developments,” said Tahaineh. “Our community management teams are very active in organising weekly community events to foster a sense of togetherness and provide entertainment opportunities for residents. We regularly collaborate with local nonprofits, government entities, local businesses and organisations to participate in our events.”

The Pink Caravan event in October promotes women’s health awareness with free check-ups. The Bridges of Giving charity initiatives extend support to those in need, both locally and internationally. In collaboration with local authorities, including RERA, Dubai Police, Civil Defense, Dubai Ambulance and Dubai Municipality, community festivals are held regularly to offer entertainment and awareness. Every March, a three-week sports festival is held with various competitions, including a duathlon and marathon, as well as a football and basketball tournament and a miniOlympics organised for children. Ramadan Tournaments span the entire Holy Month, integrating sports and well-being. The Tour De DAMAC Cyclethon, involving 500 professionals, and regular participation in the Dubai Fitness Challenge exemplify DAMAC’s dedication to fostering an active lifestyle.

Tying the entire community living experience together, resident feedback serves as the invaluable compass guiding DAMAC Properties’ community initiatives, ensuring that each event resonates with the diverse needs and aspirations of its residents, thus creating a truly inclusive and vibrant living experience.

“We maintain our commitment to nurturing interaction and community relations through various mass communication channels such as social media, periodic newsletters and a dedicated community portal called DAMAC Living. To cap it off, our communities have desginated Happiness Teams to reach out to residents and gather ideas and suggestions to improve our offerings as well as advocating for and providing insights on operational challenges in order to tackle them more efficiently.”

DAMAC Lagoons (rendering)

DAMAC Hills

DAMAC Hills

A STELLAR NEW ADDITION

Bringing yet another offering to the upcoming DAMAC Lagoons community, DAMAC Properties recently announced the launch of its first apartment complex within the neighbourhood. Offering one and two-bedroom apartments across six floors of living spaces, DAMAC Lagoon Views promises a host of amenities in keeping with the master development’s Mediterranean theme.

Residents of DAMAC Lagoon Views will have access to a diverse array of leisure and recreational amenities. From serene lounging spots to a honey bar featuring wellness products, the community offers a distinctive experience. Hammocks over the lagoons, an outdoor spa and an aqua boho lounge add to the relaxation options. A beach club, glow lounge, board games pavilion and dedicated area for children complete the entertainment offerings.

DAMAC Lagoon Views (rendering)

DAMAC Lagoon Views (rendering)

The gastronomy hub will bring a range of dining options closer to residents, including a tapas lounge, pool bar and sunset beach bar. Aligning with the water theme through the community, the new project will also offer a lagoon rain party zone, a unique aquatic party venue, an aqua opera school pavilion and a volcanic stone park. Fitness enthusiasts can enjoy the aqua gym and running track at DAMAC Lagoon Views.

Enhancing the offering, an olive tree garden will serve as an enchanting wedding venue set amid the backdrop of a cosy event space, while a Flamenco Gardens concert zone takes centre stage in the community, offering a truly holistic community living experience.

Tahaineh concluded: “What truly sets DAMAC Lagoon Views apart is its commitment to offering unparalleled experiences. This is not just a residence; it’s a lifestyle, a promise of unforgettable memories and a testament to our commitment to creating exceptional communities that redefine modern living.”

DAMAC Hills

DAMAC Lagoon Views (rendering)

DAMAC Lagoon Views (rendering)

DAMAC Lagoon Views (rendering)

Real estate redefined

As Dubai’s dynamic real estate market thrives, we highlight the trends shaping the landscape, from coveted beachfront properties to luxe establishments alongside sustainable practices intricately woven with technology

DAMAC Bay 2 by Cavalli

DAMAC Bay by Cavalli

DAMAC Bay 2 by Cavalli

The past few decades have witnessed Dubai transform from a modest trading port to a global hub of innovation, luxury and architectural marvels. Mirroring this growth, the emirate’s booming real estate market is a testament to the city’s unwavering commitment to progress and its ability to adapt to the evolving needs of the global market. From iconic towers that pierce the sky to opulent residential communities that redefine luxury living, Dubai’s real estate landscape is a captivating tale of vision, ambition and strategic planning, making it a prime destination for investors and homebuyers alike.

Property transactions recorded in 2023 underscore Dubai’s fierce real estate market. Ali Sajwani, Managing Director of Operations & Technology at DAMAC Properties, said: “While global real estate faces challenges like strict monetary policies and high inflation, Dubai remains resilient. The emirate’s economy, which sustained its growth momentum from last year on the back of strong trade and tourism, grew by an annual 2.8 per cent to AED111.3 billion in the first quarter, according to official data released in August. It is forecast to grow by 3.5 per cent in 2023, after expanding by 4.4 per cent last year, according to Emirates NBD. Furthermore, the Dubai Land Department stated in its latest report that the emirate recorded 116,116 new property transactions worth about AED429.6 billion in the first nine months of 2023.”

Nestled at the crossroads of Europe, Asia and Africa, Dubai’s real estate market thrives on its unparalleled accessibility. Bolstered by the emirate’s economic stability and forward-thinking policies, such as long-term visas for property investors, it emerges as a beacon for discerning shareholders, outshining regions with more restrictive immigration measures. Further sweetening the deal, Dubai’s tax-free environment stands in sharp relief against high-tax jurisdictions, offering investors more appealing returns. Coupled with the emirate’s commitment to sustainability and smart city initiatives, Dubai’s properties not only epitomise luxury living but also present strategic investments in a rapidly evolving market.

THE RISE OF BEACHFRONT LIVING

Dubai’s pristine shoreline, embracing the azure waters of the Arabian Gulf, is adorned with palm-fringed beaches, architectural marvels and upscale establishments, reflecting the emirate’s commitment to merging opulence seamlessly with natural beauty. The sweeping views across the waters and the city’s skyline create an incomparable setting, establishing a tranquil and idyllic living environment. Going beyond the visual appeal, coastal properties provide direct access to Dubai’s picturesque beaches, allowing residents to indulge in a luxurious seaside lifestyle. As such, it is little wonder that investors are increasingly drawn to homes by the beach.

Sajwani said: “To demonstrate our approach in redefining this segment of beachfront real estate, we launched DAMAC Bay which maintains a design scheme inspired by the wonders of maritime life, with an interior that includes seashells, pearls and zebrafish patterns and a sleek exterior that pays homage to serene ocean waves. Our goal was to bring the wonders of maritime bliss closer to residents than ever before. The property is constructed in a way that all residents can equally enjoy a luxurious, convenient lifestyle accented by the tranquillity of the sea. Residents will have access to a private beach, while each unit offers seaside views.”

BESPOKE LUXURY

As Dubai continues to redefine the standards of luxury living, residents are drawn to exclusive real estate concepts that do not merely serve as luxury dwellings but stand as symbols of prestige, thanks to the unmatched quality of life they promise with state-of-the-art amenities. As the market moves away from standard offerings, the demand for unique, personalised accommodations is rising as it appeals to this new generation of homeowners seeking bespoke luxury. Highend luxury residences and private villas enhance this trend, offering exclusivity and privacy – qualities increasingly sought-after by residents and hotel guests.

“DAMAC’s contributions to Dubai’s real estate market exemplify this trend,” said Sajwani. “Projects like DAMAC Maison AYKON City provide luxurious accommodation and emphasise innovative designs and comprehensive lifestyle experiences.”

This trend of uber-luxury living is set to soar in 2024 as the market is already showing dynamic growth and innovation. Sajwani commented: “Following a remarkable 89 per cent year-on-year price surge in its luxury segment in Q3 2023, Dubai has risen as a global luxury real estate leader, reflecting its growing appeal to high-net-worth individuals seeking luxury homes and investment opportunities and positioning the emirate on par with established global wealth accumulation hubs. In 2024, the real estate market is expected to continue its growth. Though likely at a slower pace; the demand for luxury properties from high-net-worth individuals should stay strong. Factors like Dubai’s status as a safe haven, its diverse ultra-high-net-worth international community and the

government’s effective pandemic response have bolstered confidence in the real estate sector.”

Sajwani also noted that there’s a shift towards customer-centric approaches in real estate, and developers should emphasise creating experiences rather than just properties by considering the end-to-end journey of buyers and tenants, ensuring that each touchpoint is tailored to their needs and preferences.”.

SUSTAINABLE INNOVATION

According to Sajwani, innovation will remain pivotal in meeting evolving expectations in real estate, with a special focus on sustainable building practices and advanced amenities as these approaches align with the lifestyle aspirations of modern affluent individuals, emphasising a holistic living experience. Dubai’s hospitality scene is also witnessing a trend of integrating technology and sustainability.

“Luxury establishments are adopting cutting-edge technologies to enhance guest experiences, from AI-powered personal assistants to immersive virtual reality tours of local attractions, while concurrently, sustainability is also becoming a cornerstone, with more properties emphasising eco-friendly practices and sustainable operations, aligning with the global shift towards environmentally responsible travel.”

This is further bolstered in Dubai’s post-COP28 climate as the real estate sector is invigorated to align with the goals emphasised at the conference. “The event heightened the role of environmental leadership in the industry, pushing developers to adopt sustainable practices more rigorously, focusing on enhancing green building practices, using renewable energy and incorporating sustainable materials in project development. This shift also addresses the increasing consumer demand for eco-friendly living spaces.”

RISING TO THE CHALLENGE

Amid global economic challenges like inflation and geopolitical uncertainties, Dubai’s real estate sector stands as a model of resilience and strategic flexibility. “The industry maintains its cautiously optimistic outlook, buoyed by Dubai’s knack for turning global economic trials into opportunities,” explained Sajwani.

The emirate’s property market continues to grow robustly, supported by strategic economic policies and initiatives such as the Dubai 2040 Urban Master Plan and the legacy of Expo 2020, bolstering infrastructure and investor confidence despite a volatile global economy.

“Dubai’s real estate market demonstrates exceptional adaptability amid global economic challenges like rising interest rates and supply chain issues. It successfully navigates these challenges, using them to spur innovation and sustainable growth.”

Ali Sajwani, Managing Director of Operations & Technology, DAMAC Properties

Urban vision

DAMAC Properties unlocks the next chapter of urban living with these transformative real estate ventures currently taking shape

CANAL CROWN

Perfectly positioned along the serene waters of the Dubai Canal, DAMAC Properties will soon add Canal Crown to its burgeoning portfolio. Exuding opulence and refined waterfront living, the tower showcases the pinnacle of Swiss jeweller de GRISOGONO’s craftsmanship in Dubai’s up-andcoming neighbourhood.

Designed with meticulous attention to detail, each residence within Canal Crown epitomises modern luxury. Featuring expansive floor-to-ceiling windows, the units provide panoramic views of the cityscape and the canal. The tower offers diverse

floor layouts encompassing studios as well as one, two and three-bedroom units. Delivering worldclass amenities, Canal Crown will give residents the opportunity to indulge in aqua exercises and swim in virtual reality, immersing themselves in the magical depths of the ocean. Additionally, a garden-level space with a unique planet-inspired theme enhances the living experience for residents.

Adhering to DAMAC Properties’s commitment to sustainability, Canal Crown incorporates eco-friendly features and technologies, creating spaces that harmonise with nature while offering a lavish living environment.

Canal Crown Bedroom

DAMAC BAY BY CAVALLI

Discover luxury seaside living at DAMAC Bay by Cavalli, an upcoming property comprising three towers set against the stunning backdrop of Dubai Harbour. Yet another collaboration with the iconic Cavalli brand, this 42-storey architectural marvel is infused with a marine aesthetic. From seashells and pearls to zebrafish patterns, the interiors reflect the artistry of Cavalli, creating a tranquil oasis along the coastline.

DAMAC Bay by Cavalli boasts a range of residences, from one-bedroom apartments to fivebedroom super-luxury duplexes, providing diverse options to residents. Its prime location along the Arabian Gulf makes a luxurious, convenient lifestyle

more accessible, complemented by the soothing sounds of ocean waves. Residents enjoy exclusive access to a sandy stretch of private beach, an exclusive Cavalli Lounge and an array of dining outlets.

Linking the three towers together is a bridge that coils across its rooftops, each of which features infinity pools, floating workstations and a state-ofthe-art opera pavilion with views of the Arabian Gulf. The property’s crown jewel is a water fountain in the central tower, synchronised to opera music, offering a mesmerising water show visible from miles away.

Catering to junior residents, DAMAC Bay by Cavalli will enable children to attend Virtual Reality school with lessons laser-projected onto the property’s water fountain.

DAMAC Bay by Cavalli

Balcony

ALTITUDE

A testament to innovation and elegance, Altitude is the latest tower from DAMAC Properties introduced in collaboration with Swiss jeweller de GRISOGONO. Offering residents an unmatched experience, the development will combine modern luxury, celestial inspiration and serene views of the Dubai Canal and the Business Bay neighbourhood.

Drawing inspiration from de GRISOGONO’s prized gem, the rare opal, the development will feature a unique design, encompassing elements such as cracks to create a multicolour reflective effect, giving the spaces a shiny and bright appearance.

Altitude will feature luxurious townhouses at the podium level, providing residents with spacious living and garden areas. Unique to the property is a swimming pool that will allow residents to don astronaut suits to experience zero gravity while swimming. The development will also offer a unique stargazing experience through dedicated pods, allowing residents to immerse themselves in the enchantment of the night sky.

Altitude

DAMAC BAY 2

BY CAVALLI

Characterised by a captivating layout curated by the iconic Italian brand, DAMAC Bay 2 by Cavalli beckons residents into a high-end lifestyle enveloped by a mesmerising natural ambience. Positioned along the Dubai Harbour shoreline, this luxurious high-rise offers residents the finest facilities within a wildlifeinspired oasis.

The property is an ode to the untamed essence of nature, inviting homeowners to escape into an enchanting space while savouring the wonders of luxurious seaside living. With floorplans designed to perfection, the property offers a range of housing choices from premium one-bedroom apartments to lavish five-bedroom deluxe suites.

The lobby, adorned with palatial chandeliers, earthy accents and sleek marble finishes, welcomes visitors into this immersive, wildlife-themed space. The amenity floor on the upper levels features an infinity pool overlooking the beach, harbour and the Arabian Gulf, complemented by hydrotherapy stations, hot tubs that resemble boats and glamping tents. Furthermore, floating water therapy pods provide a serene escape, allowing residents to relax in luxurious comfort while experiencing zero gravity.

The seafront tower also boasts a state-of-theart spa with tropical treatment rooms as well as a premium sushi bar. Rounding out the unique experiences on offer are the virtual fitting rooms, the Cavalli Museum as well as the Cavalli Art and Fashion Studio, where residents can design their own sartorial masterpieces.

DAMAC Bay 2 by Cavalli

DAMAC Bay 2 by Cavalli

Miami marvel

DAMAC joins forces with Zaha Hadid Architects to bring a touch of architectural artistry to Miami

DAMAC has unveiled its latest global project — a luxurious oceanfront development poised to grace Miami’s coveted Surfside neighbourhood.

DAMAC has teamed up with the renowned Zaha Hadid Architects (ZHA), the award-winning British architecture and design firm founded by the late, Pritzker-prize-winning architect Zaha Hadid, on this project. Set to raise new standards in design and innovation in the heart of Miami, this project, located at 8777 Collins Avenue, promises to redefine opulence and innovation in the city’s skyline. The new boutique oceanfront condominium features 12 storeys boasting 52 curated residences. With ZHA’s signature touch, the design exudes sophistication and demonstrates meticulous attention to detail and a deep understanding of the local context and culture. It showcases a twin-building concept with sculptural forms inspired by the ebb and flow of the ocean, along with balconies that stagger, never align vertically, to give variety to every floor and so that horizontal movement is emphasised.

Balcony extensions, shading elements and geometric curves help to ensure privacy between condominiums and their adjacent spaces, with a contemporary reinterpretation of privacy fins — a characteristic detail of Miami Modernist (MiMO) architecture, with patterned screens filtering the strong Miami sun. The façade of the building is crafted to reflect the colours and textures of the surrounding landscape, seamlessly integrating the development into the community.

DAMAC has unveiled a luxurious oceanfront development for the first time in Miami

With residences ranging from 4,000 to 15,000 square feet to amenities that redefine pampering, including a 100-foot rooftop pool with unparalleled views of Downtown Miami, a 75-foot indoor exercise pool, a serene spa and a state-of-the-art gym overlooking lush landscapes, every detail has been meticulously curated for the discerning few. This visionary approach, combined with a commitment to excellence, promises to leave an indelible mark on Miami’s skyline for years to come.

Navigating the digital landscape

In an era dominated by digital transformation, data centres are playing a pivotal role in ensuring seamless business operations

In the swiftly evolving digital landscape, the pivotal role of data centres in underpinning diverse industries and businesses is undeniable. Acknowledging the profound impact that data centres wield in today’s hyper-connected world, DAMAC made a groundbreaking move in 2022 by inaugurating EDGNEX in the heart of Riyadh in Saudi Arabia. This state-of-the-art facility sprawls across 17,720 square metres and boasts a robust capacity of 20MW.

Not keen to rest on its laurels, the company is actively charting an ambitious course for the future. With an unwavering commitment to technological excellence, the company recently unveiled an expansion plan, signalling its intent to construct a new data centre with a formidable capacity of 35MW. As the vision takes shape, both facilities are poised to jointly deliver an impressive 55MW of cutting-edge data capabilities by 2025.

ENSURING SEAMLESS OPERATIONS

Data centres are essential to support the growth of the digital economy, delivering infrastructure that enables businesses to thrive in a data-driven world. At the core of their functionality lies the provision of substantial computing power and storage resources – essential for executing sophisticated applications and managing extensive data processing operations. In an era where real-time data processing and analysis are imperative, data centres cement themselves as the heart of all operations across various industries.

Beyond the impressive computing power, data centres play a paramount role in ensuring business continuity. They provide a secure and redundant infrastructure for hosting mission-critical systems and safeguarding data. The importance of resilient infrastructure cannot be overstated in a world where downtime can instantly translate into significant losses.

Furthermore, the advent of cloud computing thrusts data centres into the limelight, transforming them into the physical foundation of cloud services. Their scalability and flexibility become linchpins for businesses navigating market changes and supporting remote workforces.

A BOOMING INDUSTRY

The data centre market is surging due to rising demand for cloud and AI, with projected revenue reaching US$438.70 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 6.12 per cent. Aligned with the global data storage market, it is expected to hit US$777.98 billion by 2030 at a CAGR of 17.8 per cent.

Factors driving this growth include unprecedented data generation from digital transformation, necessitating enhanced storage and processing capabilities uniquely provided by data centres. The adoption of cloud technologies, AI, machine learning and IoT further fuels this expansion, with diverse industries such as finance, healthcare, IT and telecommunications driving demand for largescale data processing and storage. Furthermore, innovations in storage solutions and a focus on automation enhance efficiency, making data centre development more crucial for a broader range of industries.

CONSTANTLY ADAPTING

Data centres are at the forefront of technological advancement, constantly integrating advanced solutions to adapt to the demands of cloud computing, edge computing and artificial intelligence (AI). In the realm of cloud computing, they embrace cloud-native architectures for scalability, employing virtualisation and containerisation. Simultaneously, data centres invest in robust cybersecurity measures. The rise of edge computing also prompts decentralisation, optimising data processing speed and efficiency. Finally, integration of AI algorithms optimises operations, enhances efficiency and reduces energy consumption.

Furthermore, data centres are placing a pronounced focus on sustainability, responding to the escalating energy demands of advanced technologies. Innovations in cooling systems, the adoption of renewable energy sources and energy-efficient designs are being deployed to mitigate environmental impact. The integration of green technologies not only bolsters sustainable operations but aligns with global endeavours to curtail carbon footprints. In this holistic approach, data centres are not only technological powerhouses but also champions of environmentally conscious and sustainable practices.

E VOLVING BUSINESS OPERATIONS

In today’s dynamic business landscape, the strategic significance of robust IT infrastructure is paramount. Data centres play a crucial role as major corporations grapple with escalating data demands and the necessity for operational agility.

Investing in data centre services goes beyond technological upgrades; it represents a strategic move reshaping operational dynamics, cost structures and competitive advantages. Embracing state-of-the-art data centre solutions transforms how businesses store, manage and leverage data in the digital era, marking a revolutionary leap towards operational excellence, cost-effectiveness and strategic growth in a globally interconnected economy.

From a cost perspective, outsourcing to data centres reduces capital expenditure, converting it into manageable operational costs and benefiting from economies of scale. Moreover, data centres not only provide advanced facilities but also ensure high uptime and reliability, both of which are crucial for business continuity. Leveraging data centre infrastructure allows businesses to focus on core activities, fostering innovation, scalability and market adaptability, while robust security measures safeguard sensitive data in an era where data breaches carry severe consequences.

S ECURE AND SUSTAINABLE

The ever-evolving data security landscape poses common challenges, including potential vulnerabilities due to stretched cybersecurity personnel. Addressing the dual challenges of sustainability and security within data centres demands a comprehensive, multifaceted strategy.

The surge in sophisticated AI-powered cyberattacks necessitates robust defences, leading data centres to deploy advanced digital protections like encryption and multi-factor authentication, complemented by stringent physical security measures and continuous monitoring. Additionally, data centres navigate compliance complexities by aligning security measures with evolving regulations.

Sustainability is a growing concern in the sector, prompting innovations such as adopting renewable energy sources and advanced cooling technologies. Concepts like undersea or nuclear-powered data centres are explored to reduce environmental impact.

As data centres continue to play a significant role, they confront challenges by combining cutting-edge technology, stringent security protocols and pioneering environmental stewardship, ensuring sustainable support for critical business operations in the evolving digital landscape.

Elevating the customer experience

With the relocation of its Client Happiness Centre to DAMAC Mall, DAMAC Properties has enhanced accessibility and convenience, resulting in a steady increase in customer satisfaction scores

At DAMAC Properties, delivering exceptional customer service is at the heart of the brand’s business operations. A testament to its unwavering commitment to its customers, the property developer has relocated its Client Happiness Centre to DAMAC Mall in DAMAC Hills. This strategic move is rooted in the brand’s promise to enhance customer satisfaction and happiness by providing a more accessible and convenient space for clients.

The team at DAMAC Properties is acutely attuned to its customers’ needs and work tirelessly to provide immediate, effective and satisfactory solutions and services. The relocation of the Happiness Centre from DAMAC Executive Heights to DAMAC Mall signifies a strategic initiative designed to offer clients a more accessible and convenient location for all their real estate needs.

A NEW EXPERIENCE

The new Customer Happiness Centre, located within the expansive 110,000-square-foot DAMAC Mall is a beautiful and luxurious space for clients looking to fulfil all their real estate requirements. With its extended operating hours, the new centre underscores DAMAC Properties’ dedication to its customers, allowing the team to broaden its offerings and enhance the overall client experience.

ENHANCED SERVICE

With a focus on prioritising the convenience of clients, DAMAC Properties’ revamped Customer Happiness Centre introduces a host of enhancements and new features. With the extension of its operating hours, the centre is now able to serve clients seven days a week, ensuring that expert assistance and support are readily available whenever needed.

The centre continues to serve as a comprehensive hub for a wide range of services, including assistance with payments, service charges, property resale requests and other customer-related inquiries. One of the biggest enhancements introduced incorporates a centralised, one-stop solution covering CRM, LOAMS, cash payments, NOC generation and other such requirements.

There is now also an express counter available for quick client enquiries. This provides advantages such as increased efficiency, enhanced customer experience, convenience for specific services, focused support, reduced queue congestion, priority service and operational flexibility. Additionally, dedicated meeting rooms and a coffee shop contribute to an improved waiting experience, fostering an environment supportive of better customer experiences.

A POSITIVE OUTCOME

The move has resulted in a significant increase in Customer Satisfaction (CSAT) scores. The CSAT has increased by 23 per cent since the relocation of the Happiness Centre to DAMAC Mall. The score at the end of October 2023 was 4.32 out of 5. This increase reflects the success of the initiative in improving overall customer satisfaction. Client feedback also echoes this sentiment; customers are happy with this move as it demonstrates the company’s commitment to customer service, which, in turn, builds trust. Clients also appreciate the convenience and availability of staff over the weekends, leading to increased CSAT scores and a positive overall experience.

RAISING THE BAR

In addition to these improvements, DAMAC Properties has introduced the Elite Happiness Centre, which has been operational since October 2023. This move aligns with the company’s broader vision of providing a unique and luxurious experience as well as personalised and exclusive service for its elite clientele.

The Elite Happiness Centre has been operating seven days a week in order to provide elite customers with more flexibility and convenience to connect with the team and receive outstanding support. This facility offers them unique features such as exclusive access, a dedicated team, an ultra-luxurious waiting area and valet parking.

The new address at DAMAC Mall and the introduction of several new features signify not just a relocation but a transformative experience, highlighting DAMAC’s relentless pursuit of excellence in every aspect of client engagement.

Client Happiness Centre, DAMAC Mall

Client Happiness Centre, DAMAC Mall

Client Happiness Centre, DAMAC Mall

Unlockingpotential

The DAMAC Group’s Employee

Value Proposition paves the way for innovation and growth

At DAMAC Properties, a commitment echoes loud and clear – people first. The intricate tapestry of the company’s Employee Value Proposition (EVP) weaves together global diversity, career empowerment, wellness initiatives and a relentless pursuit of innovation. This unique approach to nurturing a workforce that transcends traditional employment paradigms promotes a culture of continuous growth and an entrepreneurial spirit.

DAMAC Properties’ EVP orbits around four key principles. These principles encompass the company’s global outlook, provision of career paths, facilitation of employee aspirations and commitment to employee welfare. All HR practices at the company, including the introduction of new initiatives, processes, policies, systems, or tools, are aligned with these principles throughout the employee lifecycle

GLOBAL DIVERSITY, LOCAL IMPACT

DAMAC Properties stands tall as a global entity, not only in its real estate ventures but also in the rich tapestry of its workforce. The company’s employee demographics are diverse, with individuals from over 100 nationalities employed by the property developer. Moreover, the firm is agnostic to the domains from which they hire, as they recruit individuals from various industries possessing different skill sets, ranging from investment banking to core customer service. This diversity ensures a multicultural perspective that mirrors the global reach of the organisation.

BUILDING CAREERS, ENABLING ASPIRATIONS

DAMAC Properties’ commitment to career development extends beyond the traditional. The company offers careers and not just jobs. It focuses on developing and nurturing talent, providing internal tools to enable employees to enhance their job performance. Morever, the training programmes are customised for each individual within the organisation and curated with the best tools and enablement from outside sources, catering to diverse aspirations. Additionally, HR business partners are integrated into business teams, providing comprehensive support to employees for professional challenges and personal development. This integration fosters cohesion, interpersonal relationships and enhances employee engagement.

WELLNESS AT THE CORE

Employee well-being takes centre stage in DAMAC Properties’ EVP. There is a full-scale employee experience programme in place, which spans the entire employee lifecycle, addressing personal and professional achievements. For example, on Wellness Wednesdays, the team reaches out to employees by focusing on their personal well-being and mobilising the workforce through activities such as yoga sessions.

Delving further into these initiatives, DAMAC Properties works with a third-party firm that provides wellness consultants for its employees. The services offered range from counselling to health and nutrition guidance,

assisting in developing fitness goals and stress management techniques. All these services are provided free of charge to employees, ensuring that their holistic well-being is prioritised and supported.

NURTURING LOCAL TALENT

In the UAE’s dynamic landscape, DAMAC Properties strikes a balance between global expansion and nurturing local talent. Under the National Acquisition and Management Acceleration Programme (NAMA), the company focuses on integrating UAE nationals into the workforce and mentoring them to take up larger roles within the organisation.

The structured learning and development initiative within NAMA provides exposure across various verticals in the organisation, allowing nationals to explore an array of functions. Whether it’s customer experience, projects, finance, IT, legal or investments, the company provides a range of opportunities for them to find their niche. Furthermore, deployment is coupled with an overall framework to help them settle better into the organisation. This includes learning key skill sets for transitioning into corporate life, communication skills, interpersonal development, conflict resolution and negotiation.

CONTINUOUS LEARNING AND ENTREPRENEURIAL SPIRIT:

For DAMAC Properties, the journey doesn’t end with recruitment; it’s a continuum of learning and growth. Employees are provided with aids to help them better manage themselves, manage their individual workloads and also manage their team, based on their roles. The company curates programmes according to individual needs, ensuring that employees are equipped with the necessary skills relevant to their career stage.

A reliance on technology serves the company’s HR practices. For instance, the Sparks platform is a formal innovation forum that promotes the generation of ideas within the organisation rather than having to look outside. The platform enables employees to raise challenges and suggest improvements without the need for hierarchical approvals. It fosters a culture where every individual feels a sense of ownership and responsibility.

DAMAC Properties’ EVP contributes to an environment where its people flourish

CONTRIBUTING TO THE LARGER ECOSYSTEM

DAMAC Properties’ commitment beyond its organisational boundaries, means that the company always believes in giving back to society — be it the larger ecosystem or immediate communities. The company supports various global causes, such as the recent earthquakes in Turkey, encouraging both organisational contributions and employee participation for the greater good. But this begins at the local level, as the company promotes making a positive impact within their societies by urging employees to engage in community events.

In the ever-evolving professional landscape, DAMAC Properties’ EVP contributes to an environment where its people flourish, innovate and contribute to a legacy of excellence. This ensures that the company’s workforce is not just an asset but the driving force behind sustained success.

Lu xur y by appoint ment

UNITED ARAB EMIRATES

Dubai

Aykon City - Sales Centre, Floor 63, Sheikh Zayed Road

 800 DAMAC (800 32622)

 dubai@damacgroup.com

DAMAC Hills - Sales Centre, Bellavista, Carson Building

 800 DAMAC (800 32622)

 dubai@damacgroup.com

DAMAC Hills - Sales Centre, Golf Veduta, Townhouse TH2

 800 DAMAC (800 32622)

 dubai@damacgroup.com

DAMAC Hills - Sales Centre, Sheikh Zayed bin Hamdan Al Nahyan Street

 800 DAMAC (800 32622)

 dubai@damacgroup.com

DAMAC Hills 2 - Sales Centre, Amazonia Cluster, Villa 333

 800 DAMAC (800 32622)

 dubai@damacgroup.com

Park Towers - Sales Centre, Dubai International Financial Centre

 800 DAMAC (800 32622)

 dubai@damacgroup.com

QATAR

Doha

Building 90, New Solta Area, Ali bin Abi Talib Street, Next to Omar bin Al Khattab Health Centre

 +974 44 666 986

 +974 44 554 576

 doha@damacgroup.com

KINGDOM OF SAUDI ARABIA

Riyadh

DAMAC Towers Riyadh, South Tower, Olaya District, King Fahd Road

PO Box 102460

 +966 11 835 0300

 ksa@damacgroup.com

TURKEY

Istanbul

Levazim Mahallesi, Koru Sokak, Zorlu Centre No: 2

Ic Kapi No: 347, Besiktas

 +90 212 892 0327

 +90 212 890 7184

 turkey.office@damacgroup.com

Published on behalf of DAMAC Properties by npimedia fz llc

P.O. Box 500573, Office 704, Damac Executive Heights, Barsha Heights, Dubai, UAE

Tel: 04 4243600 Fax: 04 4327505

LEBANON

Beirut

Unit 1801, 18th Floor, DAMAC Tower, Omar Daouk Street, Mina El Hosn, Beirut Central District

 +961 81 647 200

 beirut@damacgroup.com

JORDAN

Amman

Al Istithmar Street, Abdali Project, Opposite Abdali Mall Gate 1

 +962 6 510 7000

 +962 6 565 7896

 amman@damacgroup.com

ENGLAND, UNITED KINGDOM

London

4th floor, 100 Brompton Road, Opposite Harrods Knightsbridge, SW3 1ER

 +440 20 7590 8050

 sales@damactower.co.uk

Publisher: Rob Nicholas | Editor: Letisha Evita Pereira | Art Director: Maria Al Daoudi | Sales Support: Rose D’souza