Arabian Travel Market 2023 - Official Show Daily - Day 2

WHERE HERITAGE HAPPENS

WHERE HERITAGE HAPPENS

Raising the standard

The travel industry was out in full force for the first day of ATM under the banner of one of the best performing tourism markets. After recording a 17 per cent increase in arrivals in Q1 2023, with 4.67 million overnight visitors, Dubai reaffirms its status as a leading global destination

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Industry figureheads map out the sector’s net-zero journey

Arabian Travel Market (ATM) opened yesterday with one of the most frequently asked questions in the industry – how should travel tackle the climate crisis? Panellists included Sujit Mohanty, Managing Director –Regional Division for the Arab States, United Nations Office for Disaster and Risk Red (UNDRR), Dr. Abed Al Razzaq Arabiyat, Managing Director, Jordan Tourism Board, and HE Walid Nassar, Minister of Tourism, Lebanon, who discussed approaches that would help the industry adapt, tackle the climate crisis and meet current regulations proactively.

Dr. Arabiyat highlighted that Jordan is one of the highest-ranking countries in the region on The Euromonitor Environmental Sustainability Index and responsible tourism is a key focus for the nation.

He said: “We are actively working towards educating businesses in the tourism industry. Education is important so businesses can take ownership, calculate their emissions and devise a plan to reduce their carbon footprint. One of the things in parallel to education is to give preferential

treatment to the supply chain industry by offering them discounts or tax rebates for adopting greener practices.”

Delving into the sustainable practices that can address the challenges that the industry is facing, Mohanty stressed that every stakeholder has a responsibility to take action to manage the impact of climate change, as sustainable development can’t be achieved if the risks are not minimised.

He said: “Globally, in the last 20 years, there has been US$2.97 trillion worth of economic losses due to disasters. Climate change is leading to more frequent and severe hazards such as floods, heatwaves, cyclones and hurricanes. In turn, the tourism industry loses enormous

amounts of money due to these hazards. Therefore, the return on investment is clear; invest now to help protect the future.”

Dr. Arabiyat added that governments should encourage investment in sustainable tourism businesses and shared key points for the industry to keep in mind. These include creating awareness, educating both travellers and businesses and reducing emissions and carbon offsets by committing to green energy.

The panellists agreed that some level of competition between neighbouring countries, such as Jordan and Lebanon, is good, as it allows destinations to learn from each other and adopt best practices to collectively improve the industry’s sustainability efforts.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, accompanied by His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, First Deputy Ruler of Dubai, Deputy Prime Minister and Minister of Finance of the UAE, visited ATM yesterday

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai, opens the 30th edition of Arabian Travel Market

Qatar poised for robust tourism growth

Hayya Platform to become the single gateway for all tourist and event visas. Complementing the country’s existing visa-on-arrival policies, the latest measures highlight Qatar’s keenness to continue to grow and invest in its tourism sector and fulfil its long-term tourism vision of attracting more than six million visitors a year by 2030.

Qatar’s hospitality and leisure landscape has seen significant expansion, with more than 50 hotels opening in 2022 alone. In addition, numerous attractions have opened their doors, helping to cement Qatar’s position as a leading tourism destination in the region.

Qatar’s tourism sector has advanced with full force in 2023, following the country’s remarkable success in hosting the FIFA World Cup Qatar 2022™. At ATM this year, Qatar Tourism’s delegation of 43 partners is showcasing the country’s biggest highlights and

development plans for 2023 and beyond. In the first two months of the year, Qatar recorded close to three and a half times as many visitors over the same period last year. In addition, Doha earned the prestigious title of the ‘Arab Tourism Capital 2023’ by

Al Rais marks 18 years of participation in ATM

“Furthermore, aligning with the net-zero theme chosen for the 30th edition of ATM, we are also working on increasing awareness of sustainable travel, with packages highlighting sustainable destinations, green accommodation options and other activities in this space.”

Al Rais is also demonstrating its technology developments at ATM, with a special focus on its B2B, B2C and corporate booking platforms.

the Arab Tourism Organisation, an accolade that speaks to the extent of development, progress and success the sector has seen in recent years.

Demonstrating its openness and hospitality to the world, Qatar has announced the transformation of its

The year ahead is promising, with a line-up of sporting events, global business conferences and campaigns that cater to every kind of traveller, all geared towards welcoming increased numbers of visitors from the region. With its shared cultural values, proximity, array of premier assets and multiple points of entry by land, air and sea, Qatar has proved an excellent choice for GCC visitors for a weekend gateway, all year round.

Mohamed Jassim Al Rais

The official DMC partner of ATM 2023, Al Rais marks its 18th year of participation during this year’s event. Established in 1977, the group has grown into one of the largest travel conglomerates in the region, with diversified activities including air ticket sales, corporate travel, holiday packages, car rentals as well as cargo and freight services. A division of the group, Al Rais Tours & Holidays, is one of the largest providers of UAE visa services and inbound tourism activities in the emirates.

Mohamed Jassim Al Rais, the group’s Deputy Managing Director, said: “This is our 18th year participating in ATM. With over 40 years of industry experience, we are highlighting Dubai and the UAE as the ideal travel destination.

“We constantly seek to enhance our technology and stay up to date with the market. With the tech industry growing at a rapid pace, especially with artificial intelligence (AI) making great strides, we are looking at how we can effectively integrate AI into our platforms to be at the top of the market,” he highlighted.

“We are very proud to partner with ATM and would like to thank the team for their support. As one of the most important exhibitions in the Middle East and one of the most significant travel trade events worldwide, it is a great place to network and do business. As a Dubai-based company, ATM is very important to us; it’s an event that we do not miss as it allows us the chance to connect with our existing partners, build new relationships and upgrade our company to the next level.”

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Anantara promotes World Islands offering

The Anantara brand is promoting its unique Anantara World Islands Dubai Resort at ATM this year. Nestled on Dubai’s World Islands and promising a one-of-a-kind hospitality experience, the resort beckons discerning travellers, inviting them to step into a world of sophistication. As the first resort to open on the World Islands

archipelago, it provides guests with a glimpse into Dubai’s secret paradise. Paired with the serenity and seclusion reminiscent of the Maldives, this haven of indulgence presents a new perspective on the bustling city.

The journey to the resort is an experience in itself – a scenic 25-minute boat ride from the shores of its sister

property, Anantara The Palm Dubai Resort. Upon arrival, guests are welcomed to an oasis of splendour with a rhythmic welcome ceremony by the resort’s staff accompanied by joyful drumbeats. After checking in, private pool villas, nestled among the lush flora and fauna, beckon guests to their serene sanctuaries, attended to by

personal villa hosts who cater to every request with the utmost discretion.

A paradise for culinary connoisseurs, the resort boasts an array of unique dining experiences. Hamacland, a floating concept amid the turquoise waters, entices guests with delectable bites and beverages, while the floating afternoon tea delights with its poolside charm. The surrounding natural beauty is not merely a backdrop but is woven into the very fabric of the resort. From the vibrant peacocks that roam the grounds to the greenhouse, where locally grown vegetation is cultivated, the resort’s commitment to sustainability is evident.

Anantara World Islands Dubai Resort

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Diriyah showcases its lifestyle offering

materials, making the buildings part of the natural landscape, and rooting the development in the authentic natural environment that first nurtured the kingdom, a true ‘City of Earth’.

From the earliest traders and merchants to pilgrims journeying across the continent, scholars, architects and visionaries, Diriyah has been a centre of intellectual exchange and a focal point of the kingdom’s cultural evolution. Embracing and celebrating its identity, mirroring the lifestyle of those who have inhabited the wadi over time, Diriyah is empowering residents and visitors to embrace the natural environment with walkability and human-scale building at the forefront of the Diriyah quality of life.

In a world dominated by cars, emissions and the hustle and bustle of metropolis life, Diriyah offers a tranquil, rooted and connected lifestyle, where everyday activities are just a walk away and the community is all around its residents.

Across the development, more than 26 cultural attractions, alongside six museums and over 400 luxury

and lifestyle outlets, are combined with over 100 local brands within a traditional setting, offering visitors and residents alike an immersive and connected experience unlike any other.

The recently opened Bujairi Terrace has become the region’s premier fine dining location, with the very best in local cuisines, such as Takya which offers authentic Saudi food from each of the kingdom’s 13 provinces for a true journey across the delights of Arabia, or internationally renowned culinary brands, like Angelina’s and Sarabeth’s, or even Michelin-starred restaurants, such as Hakkasan and Long Chim.

The development is still only just beginning to show the world all that Diriyah has to offer, with many more milestones and offerings to come. Promising something more than just a tourist destination, visitors looking to immerse themselves in a vibrant, storied community with luxury international hospitality, cuisine and entertainment are welcome here.

As part of the Kingdom of Saudi Arabia’s transformative Vision 2030 agenda and under the careful stewardship and guidance of the Diriyah Company, the Diriyah masterplan is curating a peerless destination to live, work, visit and explore the cultural wonders of Saudi Arabia. At ATM this year, the company is highlighting the destination’s unique appeal and proposition for residents and visitors.

Centred around the At-Turaif District, a UNESCO World Heritage Site that was the founding place of the first Saudi state in 1727 and the ancestral home of the ruling House of Al Saud, Diriyah is imbued with 300 years of history, heritage and culture. The enchanting traditional Najdi architecture of At-Turaif serves as the design inspiration for the entire project. Its mudbrick walls are built using locally sourced

TIME Hotels underscores sustainability credentials

UAE-headquartered hospitality company TIME Hotels has reaffirmed its position as a steadfast advocate of sustainability with its participation in ATM. The TIME exhibition stand on the show floor has been made from recycled materials, with the structure painted with biodegradable paint – a more eco-friendly alternative to toxin-based paints which take longer to break down. LED lighting illuminates the stand, which is more energy efficient and has a longer life span. To minimise the carbon footprint involved in the whole process, materials were delivered to the venue in a single trip.

The stand will be reused at future events for the next three years and materials will be stored in a sustainably run warehouse. Any materials that are not able to be reused will be taken to licensed recycling centres.

Mohamed Awadalla, CEO of TIME Hotels, said: “In the past decade, TIME Hotels has successfully implemented a number of market-leading environmental initiatives. We are delighted that sustainability takes the spotlight at ATM 2023 and look forward to sharing

the latest news on our environmental practices. We have thought about every detail for our presence at ATM to ensure that the sustainable goals and initiatives of TIME Hotels are met on-site.”

Stand visitors will learn about the hydroelectric energy and hydroponic farming initiatives at its properties in Egypt and Morocco. A scaled example of hydroelectric energy has been implemented and used to power elements of the stand.

Outside of the show, TIME Hotels has implemented various initiatives to support the industry’s net-zero drive, including the installation of electric vehicle chargers at two of its Dubai properties, joining a Recycle, Reforest, Repeat initiative with the Emirates Environmental Group (EEG) and tracking the amount of gasoline, diesel and LPG consumed to monitor and reduce its footprint. TIME has also reduced single-use plastic use by 90 per cent in 2022 and is on target to make this 100 per cent in 2023.

Salwa Palace

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Cinnamon Life Integrated Resort to open in 2024

family-oriented travellers to those looking for unparalleled service in a refined setting. The signature suites and rooms are an excellent choice for guests looking for luxury intertwined with the locale’s rich history. With an outstanding selection of restaurants and culinary experiences, the resort will offer 15 restaurants and bars, six of which will be located on the 23rd to the 25th floors.

Cinnamon Hotels & Resorts, the leading hospitality brand in Sri Lanka and the Maldives, unveiled its new lifestyle complex, Cinnamon Life Integrated Resort, at ATM yesterday. Making their debut at the show this year, attendees are able to preview the new project at their stand.

Nestled in Colombo, in the city’s Central Business District, Cinnamon Life will provide a host of experiences under one roof. The resort encompasses

two residential towers, retail spaces, an entertainment complex, two luxury hotels and an office tower set against the urban landscape and lush greenery.

At the crossroads of old and new Colombo, Cinnamon Life is set to be Sri Lanka’s new crown jewel, with its masterful architecture brought to life by the world-renowned engineer, architect, designer and artist Cecil Balmond. Offering bespoke spaces for every need, the multi-purpose complex combines

work, leisure, dining, entertainment and more into one destination. As part of an integrated lifestyle complex, Cinnamon Life will invite guests to embark on a one-of-a-kind journey of discovery and adventure, as they traverse Sri Lanka’s vibrant city and explore its cultural heritage, with the new development guaranteeing an unforgettable stay.

With two hotels featuring 800 guest rooms and suites, the resort will cater to visitors of all types, from

“We are delighted to open the doors to Cinnamon Life, which is set to become the new cultural, social and business hub of Colombo,” said Chief Executive Officer for Cinnamon Hotels & Resorts, Mikael Svensson. “Cinnamon Life is a fantastic addition to our impressive and growing portfolio in South Asia, serving varied market segments, reflecting the highest level of service, attention to detail and refinement.

Alessandro Aldo Cabella, Senior Vice President & General Manager of Cinnamon Life Integrated Resort, added: “Cinnamon continues to offer world-class hospitality services, and with the introduction of Cinnamon Life Integrated Resort, our goal is to create memorable experiences for our guests along with state-of-the-art amenities.”

Meet us at ATM on stand HC0720

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To find out more, visit rotana.com Treasured time. Our promise to you.

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Holiday Factory Premium launches at ATM

At ATM yesterday, Holiday Factory Premium was launched by the leading tour operator, Holiday Factory, with the aim to revolutionise the UAE tourism market. When the brand first launched in 2011, it gained immense popularity for providing unbeatably priced holiday packages that captured the underserved market of mid-income UAE residents.

Sandra Dammrich, General Manager, said: “Research of the UAE market shows that one-third of the UAE population seeks premium holidays and is underserved with all-inclusive

packages at the right price.” Instead of booking flights, hotels and other services individually, customers can now book an entire premium holiday package through this one-stop online platform.

Travellers can select from popular destinations such as Switzerland, Maldives, Italy and others or opt for wonders like the Northern Lights of Finland, where they can spend a night in an authentic yet luxurious ice igloo.

All packages include direct flights with well-known UAE-based airlines, such as Emirates, Etihad, Flydubai or

other reputable international airlines, as well as premium hotels, superior transfers, travel insurance and fully guided daily tours to truly experience the destination in a premium way.

Holidaymakers can choose to travel in small, guided groups with like-minded travellers for a more affordable option or travel privately for an exclusive guided experience.

Holiday Factory Premium recognises the demand for state-of-the-art online booking solutions and offers a seamless, one-stop-shop experience.

Jeddah Historic District to open three luxury hotels in 2023

The extensive revitalisation of Jeddah’s oldest neighbourhood is currently underway in Saudi Arabia, in line with the kingdom’s Vision 2030 goals. As part of the development plans, three new properties are set to open in Jeddah Historic District later this year.

Also known as Al Balad, the neighbourhood is characterised by its heritage buildings and great care is being taken to preserve them. The revitalisation is making use of local materials and craftsmanship with the aim to respect and protect the traditional identity and heritage of the district. A key objective of the project is to ensure that Al Balad’s authenticity and history can be appreciated for many years to come. By making use of the existing buildings, the project is growing Jeddah Historic District’s appeal while retaining its distinct charm.

The creation and launch of the three new luxury hotels this year is a key component of the plans. Al Balad has long been recognised for its warm hospitality and culture, and these new hotels are an instrumental development in the area’s unique luxury offering.

Each hotel once belonged to important local families, which means

Dubai’s Madame Tussauds marks ATM debut

After opening its doors in October 2021 in the emirate, Madame Tussauds Dubai marks its inaugural ATM participation this year.

The first Madame Tussauds in the GCC, the wax museum is home to 60 international figures, 16 of which are celebrities from the Middle East. With a unique combination of wax figures, interactive sets and cuttingedge technology, the attraction allows visitors to experience their favourite celebrities’ most iconic moments.

Sanaz Kollsrud, General Manager of Madame Tussauds Dubai, said:

“This is the first time that Madame Tussauds Dubai is exhibiting at ATM. The exhibition offers the ideal platform to connect with our partners in the region and to promote the brand and Madame Tussauds Dubai. We are eager to meet with new and potential business partners and share more about our exciting range of visiting options.”

At present, there are 24 Madame Tussauds attractions across Europe, the Middle East, Asia, Australia and America, with Dubai being the 25th outpost. The venue has proved popular among GCC guests and is an ideal addition to any itinerary to Dubai.

that these properties have been carefully designed and restored with authenticity. When they open to guests, they are all set to deliver a unique hospitality experience, with the region’s rich culture and heritage as well as the local community and neighbourhood at the heart of this offering.

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To mark its first participation, Madame Tussauds Dubai has brought an exciting feature to its stand on the ATM show floor. Kollsrud said: “In anticipation of the release of the next instalment in the Fast & Furious series, Fast X, on May 18, the figure of Vin Diesel is on the stand. So be sure to visit us to pose with his wax figure and snap a photo.”

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Jeddah Historic District

Golden Gateways Travels set for regional expansion

East’. Our aim is to present Dubai as an ever-surprising destination and bring attention to the lesser-known treasures of the other emirates and the wider GCC region. We are here to build Dubai as a year-round global destination, fulfilling the desire of discerning customers across the globe by building a formidable partnership with our trade colleagues.”

Led by Singh, who brings 25 years of experience across a host of international brands, the Golden Gateways Travels team comprises qualified, bilingual experts passionate about travel and tourism across the Middle East and beyond.

Singh explained: “While we are a young and dynamic travel business start-up, we pride ourselves in our highly talented and experienced team members that come from diverse business backgrounds.”

Travel business start-up, Golden Gateways Travels, marked its ATM debut at the show yesterday. While the organisation recently established its presence in Dubai’s Business Bay, the group has its sight set on

regional expansion, with offices scheduled to open soon in multiple locations across the Middle East.

A full-service destination management company, Golden Gateways Travels aims to present

Dubai, the UAE and the region as the ideal travel destination with a range of B2B travel and tourism services.

Jatinder Paul Singh, Co-Founder & CEO, said: “Golden Gateways Travels encompasses ‘everything Middle

During the course of ATM, the team will showcase their range of services, which includes hotel reservations, transportation, sightseeing tours, visas, planning and management for business and leisure events, cruises as well as other unique and personalised experiences.

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Germany to focus on sustainable inbound tourism

destination that is not only sustainable but also diverse, accessible, inclusive, resilient and viable for the future.”

The GCC region is now Germany’s top-performing inbound source market in Asia and Australasia, with 404,707 GCC guests generating almost 1.13 overnight stays during 2022, representing an increase of 117.6 per cent, compared with the same period in 2021.

“These figures confirm that Germany continues to be a preferred tourism destination for GCC visitors, and unspoilt nature and careful use of resources are clearly becoming increasingly important to them. We also want to encourage longer stays in order to reduce the carbon footprint per travel day,” said Sofo.

Germany boasts more than 350 spa and health resorts and the GNTB is focusing on the sustainability-related aspects of health tourism. These include the preservation of traditional treatment methods, location-specific treatments and remedies as drivers of regional prosperity and examples of sustainable energy management.

TBO invites travel agents to ‘spin the wheel’

AT ATM yesterday, the German National Tourist Board (GNTB) presented a campaign update for their vision of ‘making tourism more sustainable’. Under the slogan, ‘Germany, simply inspiring’, GNTB is focusing on sustainability aspects across a number of tourism segments.

The first, ‘Embrace German Nature’, highlights the country’s natural landscapes and promotes active escapes; ‘Historic Modern Germany’ promotes its cultural heritage with 51 UNESCO World Heritage sites while offering insight into the traditions of

rural regions. Lastly, the destination’s ‘Feel Good - Sustainable Travel in Germany’ segment emphasises how visitors can enjoy an environmentally friendly holiday in the country.

“We aim to make a meaningful contribution towards climate change mitigation, supporting Germany’s commitment to net zero as well as driving increasing numbers of environmentally aware, inbound GCC tourists,” said Yamina Sofo, Director at the German National Tourist GCC Office, an affiliate of GNTB. “We want to present Germany as an all-year-round

There is also growing interest in low-impact tourism, which is supporting climate goals and making tourism more resilient.

More than one-third of Germany’s land area is under special protection as a nature park or national park. The country has around 200,000 kilometres of walking trails and 70,000 kilometres of long-distance cycle routes.

There has also been a resurgence of interest in traditional lifestyles in rural regions, which has further bolstered Germany’s image as a sustainable travel destination.

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Dusit International to expand globally

As one of Thailand’s most distinguished hotel and property development companies, Dusit International is promoting its growing portfolio across the MENA region, Thailand and beyond.

Hot on the heels of its Europe debut – in Greece – and returning to Nairobi in Kenya in March, Dusit is now gearing up to open its first hotels in Japan and Nepal, expand its footprint in China and Thailand and make a strong return to India. With an additional 12 hotels set to open globally before the end of the year, this will see approximately 1,700 keys added to Dusit’s global portfolio, resulting in 62 hotels (13,700 keys) operating across 17 countries worldwide.

The team, led by Nichlas Maratos, Vice President Commercial, and Bandar Qaqish, Director of Sales, Middle East, are present at the Dusit International stand to discuss the hotel group’s expanding portfolio and reveal more about the company’s unique services, guest experiences and distinctive MICE offerings created in line with the four pillars of Dusit Graciousness – service (personalised

and gracious), locality (uniquely linking guests with the local community), wellbeing (offering wellness experiences beyond the spa) and sustainability (social, economic, environmental).

Visitors will also have the opportunity to learn more about the reimagined flagship Dusit Thani Bangkok, which is being developed as part of Dusit Central Park, a landmark mixed-use project

that will also comprise ultra-luxury residences, a state-of-the-art office tower, a high-end shopping mall and a large roof park with ample green space. Designed to deliver a new standard of luxury hospitality in the city, the new hotel is set to open in mid-2024, with the other components following gradually in 2025.

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At ATM yesterday, TBO.com, the global travel distribution platform, launched a trade promotion. The ‘TBO Book n Win Bonanza’, geared towards retail travel agents across the Middle East and Africa, offers rewards upon spinning a wheel on the TBO platform on consumed booking sales of US$13,000.

Prizes range from a fully paid holiday for two to the Wynn Resorts Las Vegas to stays at five-star hotels and resorts across Paris, London, Turkey, Dubai, Maldives, Bali, Phuket and Kuala Lumpur. Other attractive prizes up for grabs include cruise tickets, iPhones, earbuds, shopping vouchers and TBO+ reward points.

TBO.com Co-Founder Gaurav Bhatnagar, who was recently inducted into the Executive Committee of the World Travel & Tourism Council (WTTC), said: “Following the success of last year’s edition of this popular promotion, where we gave away thousands of prizes, including a BMW, this year we decided to reward travel bookers with what they are most passionate about – travel. The best holiday packages across the most popular destinations in the world are up for grabs this year.”

Promoting its offerings, the TBO.com booth, outside Sheikh Saeed Hall 1, reflects the Las Vegas theme, with the spinning wheel. In keeping with the concept, there is also an Elvis Presley impersonator for photo opportunities. The company is also present inside Hall 1 at a doubledecker stand, where TBO leadership will be present with their teams.

The TBO platform connects over 100,000 travel agents with more than one million hotel properties in over 100 countries. The company recently made global headlines for their acquisition of Ireland’s largest travel distribution platform – BookABed.

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Yamina Sofo

Leading by example

Anantara The Palm Dubai Resort and Anantara World Islands Dubai Resort lead the hospitality industry’s sustainability efforts

SET TO SOAR

Highlighting the brand’s plans for 2023, Singh explained: “Anantara has ambitious development plans to further strengthen our position in the market. As a resort brand that shows no signs of slowing down, we have several exciting openings lined up, such as Anantara Ras Al Khaimah, the recently opened Anantara World Islands Dubai Resort as well as the acquisition and rebranding of Anantara Downtown. We are also focused on enhancing our properties by refurbishing rooms, installing a hydroponic farm and implementing numerous sustainability measures both internally and for guests.”

STRIDES IN SUSTAINABILITY

Over the last decade, the group has made major strides in sustainable hospitality and these efforts have not gone unnoticed as Anantara The Palm Dubai Resort won the Dubai Sustainable Tourism Award in 2019.

region,” said Manish Singh, Cluster Director of Sales for Anantara The Palm Dubai Resort, Anantara World Islands Dubai Resort and NH Collection Dubai The Palm. “With the local UAE and GCC region experiencing an increase in short breaks, we are adapting to accommodate these shifts in travel preferences, particularly in light of the rising cost of air travel. Summer and Q4 in Dubai are packed, with a wide array of tourism activations and entertainment options drawing travellers from all corners of the globe.

“Whether visitors are seeking worldclass shopping and retail experiences or wholesome family escapes, Dubai has something for everyone, and our properties are well positioned to cater to these diverse interests, ensuring that our guests enjoy unforgettable experiences during their stay.”

man-made World Islands archipelago, offers one of Dubai’s most unique hospitality experiences.

Since opening almost a decade ago, the former has become a firm fixture on Dubai’s hospitality scene, while the latter has been attracting an increasing number of residents and visitors, thanks to its one-of-a-kind offering.

“We are working towards increasing visibility for staycations at Anantara World Islands Dubai Resort, providing a novelty experience for many in the GCC region who have yet to explore the World Islands. Recognising the potential of this property as an ideal venue for exclusive events, we are actively promoting it as a viable option for buyouts and weddings. The picturesque setting, combined with our unparalleled service, makes it the perfect choice for unforgettable celebrations,” Singh added.

“Over the past six years, our awardwinning Palm Jumeirah resort has prioritised sustainability, integrating it into our daily operations. This has involved investments in innovative energy and water efficiency measures, recycling initiatives and significant reductions in plastic and waste.

“To achieve our goals, we partnered with Sustainability Kiosk Advisors, who have educated and empowered our team. Our collective efforts have increased our waste diversion from six per cent to 62 per cent, positioning Anantara The Palm Dubai Resort as a sustainability leader in the industry.

Dubai’s Anantara properties are set for another year of success. Building on the brilliant performance of the emirate’s hospitality sector in 2022, Anantara The Palm Dubai Resort and Anantara World Islands Dubai Resort are working tirelessly to continue to deliver unparalleled experiences to their guests.

“The year ahead looks exceptionally promising for the travel industry in the

A UNIQUE OFFERING

At Anantara The Palm Dubai Resort, guests enjoy uninterrupted access to 400 metres of private shoreline along the Arabian Gulf, rooms surrounded by a lagoon, the UAE’s only overwater villas and relaxing spa rituals. Four kilometres off its coast, Anantara World Islands Dubai Resort, located on the emirate’s

The brand’s commitment to always putting its guests first has inspired an array of unique experiences that encourage people to disconnect from the bustle of daily life and get in sync with the property’s nature-focused offering. This approach has resulted in a growing number of returning visitors who are eager to spread the word about the Anantara experience.

“We have also adopted a holistic approach guided by five key principles: refuse, reduce, reuse, repurpose and recycle. These principles have enabled us to make a significant positive impact on the environment, such as saving over one million single-use plastic bottles, reusing 9.7 tonnes of cooking oil and repurposing 21.6 tonnes of food waste into grey water for fertilising and landscaping.

“Our efforts have saved an estimated AED120,000 monthly, amounting to AED1.4 million annually. We anticipate our Food Digester and bottling plant providing a return on investment of almost double their value over the next decade.”

Anantara The Palm Dubai Resort

Manish Singh

Walking through history

Explore Jeddah’s oldest neighbourhood – the UNESCO-listed Jeddah Historic District – currently under development in Saudi Arabia

about what there is to see and do in Al Balad. Work will also continue on Jeddah Historic District’s outdoor spaces, including a reimagined waterfront as well as new green spaces and open gardens.

The development also includes the transformation of three historic houses, which will soon be unveiled as two boutique hotels and a villa later this year under the Al Balad Heritage Collection. These new properties will mark an important step for Jeddah Historic District in increasing the destination’s luxury offering to global travellers. A key focus for the year ahead, the properties will each aim to deliver a unique experience, with the region’s rich culture and heritage as well as the local community and neighbourhood at the heart of this offering.

Each hotel once belonged to important local families, which means that these properties have been carefully designed and restored with authenticity. The beautifully preserved buildings combine historic architecture and rich culture with modern luxury, creating unforgettable stays in a vibrant location. The opening of these new hotels marks a significant step in putting Jeddah Historic District on the map as a luxury destination for international travellers.

On the eastern shores of Saudi Arabia’s Red Sea coast, a series of colourful columns marks the entrance to Jeddah’s Al Balad district. A UNESCO World Heritage Site, more commonly known as Jeddah Historic District, this is where Saudi Arabia’s rich history comes to life. Cobblestone streets fan out in every direction and artistic buildings tell the story of the residents that inhabited the neighbourhood years ago.

The ‘Revitalise Historic Jeddah’ project was announced by Crown Prince Mohammed bin Salman in September 2021 and substantial progress has been made ever since. The waterfront, which is currently under development, is seeing new cafés and art centres emerging.

Progress has also been made on a new visitor centre in the district. It is set to open this autumn and will give visitors the chance to pick up brochures, book tours with local guides and learn more

With Saudi Arabia working to fulfil its ambitious tourism vision, new airline routes are now increasingly connecting countries from all over the world to the kingdom, which will make major cities in the country more accessible than ever. Jeddah Historic District is, therefore, seeing a huge amount of investment in the hope that travellers, both domestically and globally, will come to appreciate the historic architecture, local gastronomy as well as the thriving arts and culture scene.

Sustainability remains a huge focus for the district, with all construction projects in Al Balad being carried out on existing buildings. Nothing is being built from scratch, meaning that the processes are sustainable and have a smaller environmental impact. With the community integral to the project’s success, all the work being done is with local businesses and craftsmen in mind. The development teams have ensured that while they breathe new life into the area, it is done without removing any of the charm and authenticity that makes this destination so unique and special.

In Jeddah’s Al Balad district, Saudi Arabia’s rich history comes to life

Jeddah Historic District

Jeddah Historic District

Underwater treasures

Miral announces the opening of the much-anticipated SeaWorld

Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, is all set to open SeaWorld to the public on May 23, 2023. The nextgeneration marine life theme park will tell a captivating ‘One Ocean’ story that uncovers the interconnectivity between life on earth and the ocean.

Located on Yas Island in the UAE capital, SeaWorld Abu Dhabi will deliver engaging and immersive familyfriendly experiences through eight of its uniquely themed realms, featuring up-close animal encounters, exciting rides, inspiring entertainment as well as unmatched dining and shopping experiences for visitors.

A collaboration between Miral and SeaWorld Parks & Entertainment, SeaWorld Abu Dhabi’s eight realms can be explored across five indoor levels spanning an area of approximately 183,000 square metres, with the Endless Ocean realm set to be home to the world’s largest and most expansive multispecies aquarium. This innovatively designed aquarium will contain over 25 million litres of water and will be a dynamic habitat for more than 68,000 marine animals, including sharks, schools of fish, rays and sea turtles. In total, the theme park will be home to over 100,000 marine animals, including 150 species of birds, fish, mammals and reptiles.

The habitats in each realm of SeaWorld Abu Dhabi have been customdesigned using the highest standards for animal welfare, which include those set by internationally recognised animal welfare organisations. SeaWorld Abu Dhabi’s next-generation marine life habitats feature state-of-the-art design and technology that will enable the animals to coexist in these dynamic habitats.

Other spaces have been designed to provide flexibility for animal welfare, allowing the SeaWorld Abu Dhabi animal care team to recreate social seasonal patterns for animals such as the walrus. Unique systems such as the Advanced Animal Lighting System (AALS) recreate night and day as well as seasonal light cycles while also providing the health benefits of full-spectrum light. Furthermore, the Animal Life Support System (ALSS) manages water quality to support the diverse array of fish and mammals living together in dynamic environments.

Adjacent to SeaWorld Abu Dhabi, the park is home to Yas SeaWorld & Rescue Yas Island, Abu Dhabi, the firstof-its-kind dedicated marine research, rescue, rehabilitation and return centre in the region, which opened in February

Island living in KSA

NEOM to begin welcoming visitors to luxury island Sindalah in 2024

From the first quarter of 2024, NEOM in Saudi Arabia will welcome its first visitors with the opening of Sindalah, the giga-project’s first luxury island destination in the Red Sea.

Situated a short boat ride from the NEOM mainland, Sindalah is a glamorous gateway to the Red Sea, located only 17 hours sail from the Mediterranean. The marina is set to become a hub for the world’s most spectacular vessels, offering 86 berths for yachts up to 75 metres and additional serviced offshore buoys for superyachts up to 180 metres.

For golfing enthusiasts, a magnificent 6,474-yard (5,920-metre) par 70 course will be perfectly integrated into Sindalah’s landscape, boasting 360-degree views of the island and surrounding waters. The course will feature nine holes and 18 teeing points as well as a 280-metre driving range and state-of-the-art facilities.

The island will be home to three luxury hotels featuring over 400

ultra-premium rooms and 300 top-end suites, exquisite food and beverage offerings and luxury retail to suit the most discerning tastes. Marriott International will be managing and operating two of the hotels, including Saudi Arabia’s first Autograph Collection Hotel as well as two Luxury Collection properties.

Sindalah has been designed by one of the world’s greatest superyacht designers, Italy’s Luca Dini Design & Architecture. Dini’s vision has seen the island come to life, infused with an enchanting pulse across varied touchpoints throughout the day and into the evening.

As the world looks for new places to explore and new adventures to be had, Sindalah is perfectly positioned as the first destination showcase of NEOM’s vision to the world, offering a taste of what is to come in the diverse kingdom of Saudi Arabia.

VISIT STAND ME4250

Situated a short boat ride from the NEOM mainland, Sindalah is a glamorous gateway to the Red Sea

Welcoming a new dawn

Saudi Arabia stands firm in its mission to become one of the Middle East’s prime tourism destinations, with its giga projects and heritage sites leading the charge

As the largest country in the Middle East, Saudi Arabia boasts a diverse landscape, with a striking blend of old and new. Once home to ancient Nabatean kingdoms, the country honours and celebrates its rich heritage – evident in its perfectly preserved historic sites juxtaposed with its modern cities bursting with vibrancy. With change sweeping the nation as new avenues for adventure continue

to open up, Saudi Arabia is well on its way to becoming a tourism force in the Middle East. Thanks to the Vision 2030 programme, which was announced in 2016, the kingdom has invested billions of dollars in launching new culture, leisure and entertainment projects, many of which have already begun to welcome visitors. This strategy has significantly enhanced the country’s appeal as a

tourist destination and has set the kingdom on track to achieving its goal of welcoming 100 million visitors by 2030.

A focus for Saudi Arabia has been the transformation of its hospitality and leisure landscape, which the country has been able to do by launching a series of giga-projects across the kingdom. NEOM, the Red Sea, Amaala, Diriyah Gate and Qiddiya are among the massive projects changing the face of tourism in the kingdom. Equal emphasis is placed on promoting the country’s heritage, with destinations such as AlUla and Jeddah Historic District leading the charge in this space.

One of the world’s most ambitious regenerative tourism projects, The Red Sea promises an exclusive experience of unparalleled diversity, with miles of sweeping desert and mountain landscapes, peppered

with accommodation options for all types of travellers. The Red Sea is equally invested in its sustainability efforts and is setting new standards in sustainable development globally.

AlUla’s Journey Through Time Masterplan outlines the development of five districts by 2035. A place of deep history, its origins date back to the sixth century BC. The ancient architecture remains well preserved and visitors can discover the UNESCO World Heritage Site and explore tombs, sandstone outcrops, historic dwellings and monuments.

Over in Diriyah, the destination will offer a peerless place to live, work, visit and explore the cultural wonders of Saudi Arabia, while futuristic NEOM is gearing up to welcome its first visitors in 2024 with its new luxury island offering.

AlUla

Thanks to its Vision 2030 goals, Saudi Arabia is well on its way to becoming a tourism force in the Middle East

Six Senses Southern Dunes, Red Sea

Global Stage

10:30 - 10:50

WTTC’S ROADMAP TO SUSTAINABILITY: THE 5 PILLARS TO SUCCESS

Join WTTC’s Regional Director of Europe, Middle East & Oceania as he shares the five key pillars for successful sustainable travel businesses. This session will highlight best practices and will allow for audience Q&A on all things sustainability.

Speaker: Andrew Brown, Regional Director, Europe, Middle East & Oceania, WTTC

11:00 - 11:45

EMIRATES RETURNS TO GROWTH: PRESIDENT OF EMIRATES AIRLINE IN DISCUSSION WITH JOHN STRICKLAND

As Dubai opened its doors to the world, Emirates has seen a resurgence in traffic. Join Sir Tim Clark as he reflects on the strategies, the challenges and new opportunities which are yet to be exploited for the airline going forward.

Moderator: John Strickland, Director, JLS Consulting

Speaker: Sir Timothy Clark, KBE President, Emirates Airline

11:45 - 12:30

THE NET-ZERO FUTURE OF THE AVIATION INDUSTRY

Will the aviation industry be able to future-proof itself, when the future is green?

Moderator: Shashank Nigam, Founder & CEO, SimpliFlying

TUESDAY 2ND MAY

Vice Chairman and CEO of Dubai

Duty Free, as he shares how he has transformed not only airport retail, but also Dubai Tourism, into the future.

Moderator: Jane Witherspoon, Journalist, Euronews

Speaker: Colm McLoughlin, Executive Vice Chairman and CEO, Dubai Duty Free

15:30 - 16:15

REIMAGINE THE FUTURE, UNLOCKING A NEW ERA OF TRAVEL FOR INDIANS

As the travel community, how do they attract their clients to delve into this new line of thought? Will MICE also come into play?

Speakers: Brian Moran, Vice President, Global Sustainability Policy & Partnerships, Boeing; Mariam Musallam AlQubaisi, Head of Sustainability & Business Excellence, Etihad; Yvonne Moynihan, Chief Corporate & ESG Officer, Wizz Air

12:40 - 13:20

DRIVING GREEN TRANSPORT IN TOURISM

What is green transport and how does it impact sustainable tourism?

Moderator: San Jeet, Founder and Managing Director, DDP Group

Speakers: Jehan de The, MD, Europcar Mobility Group; Daniel Rosado, Director – Middle East Office, Spain Tourism

13:30 - 14:00

40 YEARS OF SUCCESS AND INNOVATION - DUBAI DUTY FREE

Join Colm McLoughlin, Executive

14:15 - 15:15

THE FUTURE OF TRAVEL FOR THE GCC

How can the GCC countries as a collective, come together and benefit from the tourism boom in the region? This session will bring together representatives from Oman, Bahrain, Saudi and the UAE to discuss what actions need to be carried out to ensure the region can prosper best from its increase in popularity. From visas to infrastructure, how can the GCC become a stronger collaboration of countries in travel?

Moderator: Sameer Hashmi, Middle East Business Correspondent, BBC

Speakers: HE Fatima Al Sairafi, Minister of Tourism, Bahrain; Undersecretary, HE Abdulla Al Saleh, Government of the UAE; Fahd Hamidaddin, CEO, Saudi Tourism Authority

Moderator: San Jeet, Founder and Managing Director, DDP Group

Speakers: Naveen Kundu, Managing Director, EbixCash Travel and Holidays; Matthias Sinner, Head of Tourism, McArthurGlen Group

16:30 - 17:30

CHINA IS BACK ON THE MAP : MACRO AND MICRO IMPACTS

The panel will address the Chinese tourism recovery to the Middle East across both macro and micro levels, from understanding the trends to marketing, this session will help you make the most of this re-emerging market.

Speakers: Peggy Li, CEO & Chief Troubleshooter, sps:affinity; Sienna Parulis-Cook, Director, Marketing and Communications, Dragon Trail; Winnie Chiu, President, Dorsett Hospitality International

10:30 - 11:45

ITIC MIDDLE EAST TOURISM INVESTMENT SESSION: SUSTAINABLE DECISIONS

Join ITIC as they present their annual ATM Investment Summit, covering: The tourism economic outlook; The increasing correlation between sustainability and investment in travel and tourism projects; The growing opportunities for women in the Middle East.

Host: Gerald Lawless, Director, ITIC Ltd, Invest Tourism Ltd., and Ambassador, WTTC

Moderator: Sameer Hashmi, Anchor, BBC

Speakers: HE Ahmed Issa, Minister of Tourism and Antiquities of Egypt; HE Makram M. Queisi, Minister of Tourism and Antiquities, Jordan; HE Edmund Bartlett, Minister of Tourism, Jamaica; Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority; Maher Abou Nasr, Vice President Operations – KSA, IHG; Hamza Farooqui, Founder & CEO, Millat Investments; Elizabeth Maclean, Co-Managing Director, Herdwick Communications; Dr. Lubna Bader Salim Al Mazroei, Manager - Economic Diversification Investments, Oman Investment Authority; Nicholas Maclean, Managing Director MENA Region, CBRE; Nicholas Mayer, Global Tourism Leader, PWC

12:00 - 13:00

FUTURE PROOFING THE INDUSTRY: NAVIGATING GEOPOLITICAL TURMOIL AND PLANNING FOR SUCCESS

With supply and demand patterns

disrupted by rising energy and food prices, inflation, the war in Ukraine, escalating geopolitical tensions in key markets around the world, plus the lingering impact of the pandemic, this session looks at the opportunities and challenges for the sector to plan for the future.

Moderator: Rob Willock, Regional GM, Economist Intelligence Network

Speakers: Guy Hutchinson, President & CEO, Rotana Hotel Group; Johan Eidhagen, Managing Director, Wizz Air; Muzzammil Ahussain, CEO, Almosafer

13:10 - 13:55

THE ROLE OF ASSOCIATION MEETINGS IN ADVANCING SUSTAINABLE INFRASTRUCTURE DEVELOPMENT

Both developed and emerging economies have already taken steps towards implementing sustainable infrastructure strategies. This session will look at how sustainable infrastructure investment can be a source of economic growth, community well-being and financial returns and promote a sustainable legacy.

Moderator: Anju Gomes, Regional Director Of Middle East, ICCA

Speakers: Philip Dickinson, VP of International Markets and MICE, Qatar Tourism; Layla Derraz, Director, Dubai Association Centre; Iyad Rasbey, Executive Director, Destination Tourism Development, RAKTDA

14:00 - 14:45

ALL HAIL THE TRAVEL INNOVATORS

As we enter an era of economic uncertainty, we take a look at

the opportunities innovation offers to drive improved services, efficiencies and longer-term cost saving through investment now.

Moderator: Aurelie Krau, Hubli Speakers: James Britchford, VP Commercial, IMEA, IHG; Jordan Bray, Vice President, Plug and Play; Mohammed Halawi, Global Travel and Journey Risk Management Director, Firmenich FZ LLC

14:50 - 15:35

SUCCESSFUL WORKFORCES ARE DIVERSE AND LOYAL

This session will highlight the impact of these laws on the industry and how travel, tourism and hospitality entities can recruit, retain and nurture talent to get the right balance, factoring in local laws and quotas.

Moderator: Elham Bolooki, Experiential Learning Manager & Senior Instructor, Dubai College of Tourism Speakers: Assia Riccio, Founder, Evolvin’ Women; Rajesh Chauhan, Head of Human Resources, India Middle East and Africa, IHG; Mira Zakharia, HR Director, Ras Al Khaimah Tourism Development Authority (RAKTDA); Eva Mattheeussen, Head of Human Resources for the Middle East and Africa, DHL Global Forwarding

15:40 - 16:25

LOOKING BEYOND CONSERVATION: THE POWER OF URBAN REGENERATION

Tourism has the power to regenerate urban areas, minimising environmental impact, preserving and promoting history and culture as well as creating

THURSDAY 4TH MAY

jobs for local communities. We look at destinations and hospitality concepts prioritising urban regeneration, from the community and cultural hubs to new low-impact building techniques.

Moderator: Lorenzo Curci, Co-Founder & CCO, Earthly

Speakers: Andrew Brown, Regional Director, Europe, Middle East & Oceania, WTTC; Rami A. Moukarzel, Founder and Managing Partner, Earth Hotels; Kiran Haslam, Chief of Marketing, Diriyah Gate; Bernardine Galliver, Vice President – Global Tourism Advisory, JLLs

16:35 - 17:35

THE SUCCESS OF TOURISM FOR THE UAE: 30 YEARS ON...

The tourism industry in the UAE has positioned itself as a massive amplifier of economic diversity, but how? Our speakers will reflect on how the region has not only been able to grow into one of the most loved destinations for travel and tourism but how each state has been able to reposition itself and build a destination that stands out in its own right.

Moderator: Eva Stewart, YouGov

Speakers: Hoor Al Khaja, Associate Vice President – International Operations, DET; Mohamed Abdalla Al Zaabi, Group CEO, Miral; Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel; Iyad Rasbey, Executive Director, Destination Tourism Development, (RAKTDA; Guy Hutchinson, President & CEO, Rotana Hotel Group; Mohamed Abdalla Al Zaabi, Group CEO, Miral; Meerah Ketait, Head of Retail & Leisure UAE, dnata Travel

10:15 - 11:30

INVESTING IN TOURISM’S FUTURE LEADERS

The panel discussion will focus on the benefits of engaging young people in the tourism industry, exploring the issues important to this younger generation, and how industry professionals can connect with their potential future employees. Following this session, we will have a short break-out where we invite students to network with industry leaders.

Moderators: Varisha Faisal; Mansoor AlHosani

Speakers: Tim Cordon, CEO - Middle East & Africa, Radisson Hotel Group; Mark Kirby, Head of Emaar Hospitality Group; Mira Zakharia, our Senior Director of HR, RAKTDA

11:45 - 12:15

GLOBAL HORIZONS: DEFINING TRAVELLER BEHAVIOURS

This session will use Skyscanner’s unique search data to cover the latest travel search and booking behaviour, including seasonality and booking horizons, and help you piece together who the traveller of 2024 will be.

Moderator: Nick Hall, Digital Tourism Think Tank

Speakers: Mike Ferguson, Director, Destinations & Hotels, Skyscanner; Sasha Al Jurdi, Head of Content and Programming at TikTok MENA

12:20 - 13:20

BEYOND 2031: WHO ARE THE MIDDLE EAST’S FUTURE TOURISTS?

It is important that the industry keeps up with trends and looks further than just year-on-year, instead has an eye on 10 or 15 years into the future. This session will look at trend reports, analysis and booking patterns of travellers to help paint a picture of the Middle East’s travellers of the future.

Moderator: Rohit Talwar, CEO, Fast Futures

Speakers: Eva Stewart, Global Sector Head of Travel and Tourism, YouGov; Richard Stolz, Principal, Roland Berger; Sarah Duignan, Director of Client Relationships, STR; Dave Goodger, MD- EMEA, Oxford Economics

13:30 - 14:15

INNOVATING TRAVEL - EXPERIENCES, TOURS & ATTRACTIONS

What role will Tours, Attractions and Experiences play in tourism moving forwards, and are they worth the investment?

Moderator: Joe Naaman, Partner, Twenty31 Consulting

Speakers: Stephanie Reichenbach, Founder, Nara; Liam Findlay, Chief Executive Officer, Miral Destinations; Joss Croft, CEO, UKinbound; Farshid, CEO of Turpal

14:30 - 15:15

SPACE TOURISM, DO WE HAVE LIFT OFF?

Join our speakers as they discuss whether space tourism will actually be achieved and become a new part of travel or whether it is a race that can never be won.

Moderator: Jenny Southan, Editor, Founder and CEO, Globetrender

Speakers: Daniel Macinne, Director, PriestmanGoode; Michael R. Henderson, Co-Founder, Moon World Resorts Inc.

Travel Tech Stage

10:30 - 11:30

GETTING INTO THE MIND OF A DIGITAL CONSUMER

The typical traveller is changing and this is being led by technology. But how can you capitalise on this and pivot your business to gain their attention?

This session will help you get into the mindset of a digital consumer.

Moderator: Rohit Talwar, CEO, Fast Futures

Speakers: Rabia Yasmeen, Senior Consultant, Euromonitor; Mario El Feghali, Industry Lead - Travel & Tourism, Global Business Solutions

MENA at TikTok; Brent Roberts, Director of Sales, Global Destinations, Amadeus

11:45 - 12:30

HOW TO SUCCESSFULLY MARKET YOUR DESTINATION ON SOCIAL MEDIA

This session will reveal a highly effective strategy for promoting destinations in the social media and influencer marketing age. It’s clear that influencer marketing is a powerful tool for generating interest in travel destinations.

During this session, YKONE will share valuable insights gained from executing numerous global and local travel campaigns over the past few years.

Speaker: Dominique Audibert, Business Director, Ykone

12:45 - 13:45

BRAND DIFFERENTIATION: HOW TO CHANGE THE NARRATIVE WITH STORYTELLING

This expert panel will discuss success cases and how you can leverage local storytelling to differentiate your brand and disperse visitors.

Moderator: Matt Gibson, CEO, Upthink

Speakers: Danny Cohanpour, CEO, Trove Tourism; Ruqaya AlHameeri, Education Manager, Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding; Matthias Albrecht, Director – GCC, Switzerland Tourism

14:00 - 14:45

MEET THE TRAVELLER OF THE FUTURE: FOUR NEW GLOBAL TRAVELLER TRIBES AND HOW THEY

WILL ENGAGE WITH YOUR BUSINESS

This year at ATM, Amadeus is pleased to share its latest global, independently researched study of more than 10,000 travellers in 15 countries including the UAE. Future-proof your business by discovering what will make travellers tick in 2033 and see how the future traveller tribes are emerging today. Speakers: Jamel Chandoul, Senior Vice President – Travel Sellers, META and EMEA Partner Markets, Amadeus; Rob Golledge, Head of Corporate Communications for Europe, Middle East and Africa, Amadeus; Saleem Sharif, Deputy Managing Director, ATS Travel; Pallav Singhvi, Vice President of Consumer Business, Almosafer

15:00 - 16:00

DISRUPTING DESTINATIONS: HOW TECHNOLOGY IS INFLUENCING GROWTH

What technologies are out there and how can you implement them to create a more connective and exciting destination that is ready for the future and how has

technology changed the industry?

Moderator: Karl Tlais, CEO, iAdvisory

Speakers: Jan Dolezal, CEO, SmartGuide; Basmah Al Mayman, UNWTO Regional Director for the Middle East

16:15 - 17:00

IS SUSTAINABILITY THE FUTURE OF LOYALTY PROGRAMMES?

Our speakers will uncover how you can use data to refine and deliver more customer-led loyalty programmes, and how loyalty programmes can play a major role in helping companies to achieve their sustainability targets.

Moderator: Dilek Glenister, Co-Founder & Executive Director, Global Loyalty Organisation

Speakers: Jelena Kezika, Senior Director, Strategy at GHA; Kim Hardaker, VP of Loyalty & Partnerships, Etihad; Inge Huijbrechts, Global SVP Sustainability, Security and Corporate Communications, Radisson Hotels

10:30 - 11:15

INVESTMENT TRENDS

LEADING TRAVEL TECH

Global travel demand is up, but with macroeconomic headwinds and fears of a global recession, what does that mean for travel startups and the world of venture capital? This session will provide the latest venture capital funding outlook and emerging investment trends in travel tech.

Speakers: Mike Sung, Director, Partner Success - Travel & Hospitality at Plug and Play; Kristi Choi, Ventures Team Lead, Plug & Play

11:30 - 12:30

THE FUTURE OF TRAVEL AND TOURISM IN THE METAVERSE

This session will help you understand how to effectively include metaverse into your marketing, talent and business development strategies, providing thought-provoking ideas on how travel and tourism can embrace this new 3D world.

Moderator: Karl Escritt, CEO, Like Digital

WEDNESDAY 3RD MAY

Speakers: Gauthier Guillaume, CEO & Creative Director, GG&Grace; Emanuel Erdem, Web3 and Metaverse Consultant, Exclusible; Joël Kremer, Partner, Moyosa Media; Ahmed H. Daoud, Executive Director of Innovation at the Royal Commission for AlUla

12:45 - 13:30

THE MAIN TRENDS IMPACTING TRAVEL IN 2023 AND BEYOND

Travel players have been responding to these changes based on their own commercial priorities, perspectives and resources, but are these individual efforts driving the collective change that the industry needs, and how will the travel ecosystem develop as we move through 2023 and beyond?

Moderator: Abdul-Razzaq Iyer, Vice President – Travel Solutions, Sabre

Speakers: Andy Finkelstein, Senior Vice President – Travel Solutions, Sabre; Jason Hooper, Head of Digital Solutions, Dnata; Dean Wicks, Chief Flights Officer (CFO), Wego

13:45 - 14:45

WEB3: A FAD OR THE FUTURE?

Web3 is the latest iteration of the internet, and while it is still evolving, several use cases in the travel sector are emerging, that threaten to disrupt the business model of some of the incumbent players. Learn whether the travel industry can capitalise on this technology or leave it to other industries.

Moderator: Rahul Jagtiani, Founder & Managing Partner, Plush Living

Speakers: Arul Prakash, Founder & CEO, Buk Technology Inc.; Ajay PV, Senior Vice President, Polygon Labs; Mauricio Marques, Co-founder & CEO, Yacooba Labs

15:00 - 15:45

EDITION OF ROYAL AIR MAROC’S

DIGITAL OPEN INNOVATION PROGRAM

Royal Air Maroc is launching the second edition of RAM Digital Open Innovation program around new technologies (AI, ML, RPA, etc.) applied to the challenges identified by the airline.

Speakers: Addou Abdelhamid, Chairman of the Board and CEO, Royal Air

Maroc; Kharlamov Alexei, Senior Vice President – Transformation, Royal Air Maroc; Driouiche Mohamed El Mehdi, Vice President – Digital & IT, Royal Air Maroc; Briuni Mohamed Amin, Head of Digital Strategy & Governance, Royal Air Maroc; Barramou Ola, Innovation & Culture Lead, Royal Air Maroc; El Mernissi Fatimazahra, Digital Strategy Manager, Royal Air Maroc; Zizi Yasmina, IT Internal Accounting and Quality Manager, Royal Air Maroc

16:00 - 17:00

THE RISE TO CRYPTOCURRENCY: USE-CASES WITHIN TRAVEL TRADE

Will we witness the widespread adoption of crypto in the time to come? Join our esteemed panel as they debate the use of crypto and whether it is beneficial to the travel industry.

Moderator: Rahul Jagtiani, Founder & Managing Partner, Plush Living

Speakers: Pekka Kelkka, Founder, Papa Blockchain; Sanjay Sharma, Head of IT, Jumeirah Group; Akshata Namjoshi, Associate Partner, KARM Legal Consultants Pvt Ltd.

THURSDAY 4TH MAY

11:00 - 11:30

ENCOURAGING INTERNAL CHANGE: THE DIGITAL MINDSET

This session is dedicated to digital transformation and the mindset and cultural shift required to support, embrace and remain agile to fully maximise digital and technology opportunities on the horizon. At a period of such seismic disruption when it comes to digital, driven by major developments in artificial intelligence, a session focused on the skillset, culture and knowledge required to tackle this could not be more timely.

Moderator: Nicholas Hall, Founder,

Digital Tourism Think Tank

Speakers: Aun Asia, Director of Digital Field Marketing (UAE)Marriott International; John Lee, CEO, H20 Hospitality; Daniel Rosado Bayón, Director, Spanish Tourism Office for Middle East

11:45 - 12:30

DEMYSTIFYING NDC: INSIGHTS, OPPORTUNITIES AND CHALLENGES

How ready are you for NDC? Discover the latest trends and opportunities in NDC adoption. What does NDC mean for travel companies? Learn how NDC can be a force for good, albeit with

challenges. Gain practical insights and applications from TPConnects, to help you navigate the dynamic world of modern airline retailing.

Speakers: Rakshit Desai, Chief Executive Officer, TPConnects; George Rajan, Vice President – Sales, TP Connects

12:40 - 13:30

CHATGPT: IS IT THE FUTURE OF CONTENT?

ChatGPT is one of the hottest words across all industries at the moment, but what really is it?

Speaker: Matt Gibson, CEO, Upthink

14:30 - 15:15

DIGITAL INTERACTIONS AND DATADRIVEN DECISION MAKING

Collaborative working is a key point to any company’s success. Data is a vital part of any strategy, having the potential to use this effectively and sharing it with other networks can work to your benefit.

Moderator: Becky Syder, Commercial Director, Oxford Economics

Speakers: David Goodger, Managing Director - EMEA, Oxford Economics; Gabriel Seder, Vice President, Global Development, Destinations International; Ghadi Achkar, Market Manager, AirBnB

Sustainability Hub

11:00 - 11:45

THE SUSTAINABLE LIFESTYLE

This session will explore the topic of sustainability and how to live sustainably. Pillars of sustainability and our accountability towards our ecological footprint will be covered as well as the importance of living a sustainable lifestyle and its main motivators and how this can be achieved by individuals, businesses and countries will be highlighted.

Speaker: Fatima Al Suwaidi, Specialist, BEEAH Group

11:45 - 13:00

PLUG AND PLAY: SUSTAINABLE TECH – START-UPS PITCH BATTLE

Discover what innovative technologies are being worked on within the travel industry, as seven innovative travel start-ups battle it out on stage to a panel of expert judges and audience members. We will be joined by startups: CarbonClick, Eliago, Winnow, Hotelverse, Thrust Carbon & OACIS.

Moderator: Mike Sung, DirectorPartner Success, Plug & Play

Judges: Natalie Seatter, Chief Product Officer, OAG; Jalil Mekouar, Founder & CEO, Inhovate Solutions; Kristi Choi, Ventures Team Lead, Plug & Play; Winnie Chiu, President, Dorsett Hospitality International; Essam AlZahrani, Tourism Startup Studio Programme Manager, Ministry of Tourism – Saudi

13:15 - 14:00

THE NEW TREND OF TOURISM.

I AM A NOMAD OF THE KYRGYZ REPUBLIC BASED ON SUSTAINABLE DEVELOPMENT PRINCIPLES

The Tourism Development Support

Fund of the Kyrgyz Republic introduces the new trend of the travel and tourism industry based on sustainable development, untapped nature and the unique nomad’s way of life connected to the legendary great Silk Road in the Kyrgyz Republic.

Speaker: Kairat Itibaev, Vice President, Tourism Development Support

Fund of the Kyrgyz Republic

14:15 - 14:45

IN CONVERSATION WITH THE CHAIRMAN OF KEF HOLDINGS & FAIZAL AND SHABANA FOUNDATION

This conversation will range across the wellness resorts concept, the launch of technology for responsible tourism and the range of sustainability technology deployed at Tulah, technology which has raised the water table.

Moderator: Harold Goodwin, ATM’s Responsible Tourism Advisor

Speaker: Faizal Kottikollon, Founder & Chairman, KEF Holdings

14:50 - 16:00

GREEN TECHNOLOGY FOR RESPONSIBLE TOURISM

This panel of experts will share their views on reducing carbon emissions and water consumption and dealing with waste as well as the role technology can play within this.

Moderator: Harold Goodwin, ATM’s Responsible Tourism Advisor

Speakers: Iftikhar Hamdani, Area General Manager, Bahi Ajman Hotel and Coral Beach Resort, Sharjah; Sari Abi Haidar, MEA Area Director for Engineering & Technical Services, Radisson Hotel Group; Keith Bradley, Managing Partner, Globally; Srdjan Susic MRSB CEnv, Chief Sustainability Officer, Soudah Development; Bernadette Willemin, Director General – Marketing, Tourism Seychelles

16:00 - 16:30

SUSTAINABILITY IN THE AIR - LIVE PODCAST

Join SimpliFying as they interview a sustainable leader, live, for their podcast.

Moderator: Shashank Nigam, Founder & CEO, SimpliFlying

Speaker: Shaenaz Voss, CCO, Fiji Airways and CEO, Fiji Link

10:45 - 11:30

STRATEGIC SUSTAINABILITY PLANNING – WHERE DOES THE SUPPLY-CHAIN START?

Sustainable supply chains, where do they start? Our speakers will spar on their various perspectives which must take into consideration in the development of sustainable supply chains.

Moderator: Gabriel Seder, Vice President, Global Development, Destinations International

Speakers: Edmund Bartlett, Minister of Tourism, Jamaica; HE Ghada Shalaby, Vice Minister of Tourism and Antiquities, Arab Republic of Egypt; Dr. Miniya Chatterji, CEO, Sustain Labs Paris

11:45 - 12:30

SHAPING A SUSTAINABLE FUTURE

Sustainability is playing a bigger role within activities, tours and attractions. Join Solar Innovation Centre Dubai as they explain how

WEDNESDAY 3RD MAY

the Innovation Centre is becoming Dubai’s New Icon for sustainability.

Speaker: Marwan Juma Mohammed Bin Doei, Business Development & Excellence, Solar Innovation Centre

12:40 - 13:40

CARBON OFFSETTING, THE BIG DEBATE

When planning to offset carbon footprints should the offset take place locally where the carbon is released, or does it matter? Is there a right answer? Where is local offsetting possible, and should it be done? Join our industry experts to find out.

Moderator: Andrew Brown, Regional Director, Europe, Middle East & Oceania, WTTC

Speakers: Mark Corbett, Director, Thrust Carbon; Nicolas Soucaille, General Manager, Blacklane Middle East; Sanith de Silva Wijeyeratne, Director and CEO, Climate & Conservation Consortium

13:45 - 14:30

THE SUSTAINABILITY JOURNEY. HOW DO WE GET THERE?

The presentation will provide visibility on the evolution of expectations regarding sustainable travel and will propose three strategic pillars to make the industry more sustainable Speaker: Lucas Bobes, Group Environmental Officer and Head of ESG Reporting, Amadeus

14:40 - 15:15

MARITIME TOURISMPRACTICAL SOLUTIONS AND AMAZING DEVELOPMENTS

The Gulf supports a wide range of marine life, and is a magnet for visitors and locals, but, are the coastlines and the offshore habitats protected sufficiently to enable the maritime tourism boom successfully and sustainably?

Moderator: Bruno Wiley, Senior Advisor, Prospexi

Speakers: Will Bateman, CEO and Founder, CCell Renewables; Hon. Vensensius Jemadu, Deputy Minister of Tourism, Indonesia; Madame Sherin Francis, Principal Secretary, Ministry of Foreign Affairs and Tourism Department, Seychelles

15:30 - 17:00

THE SUSTAINABILITY THINK TANK

Join Goumbook as they raise awareness of sustainable solutions, proper waste management, the benefits of recycling and more. This Think Tank is an opportunity for everyone to share ideas on how travel can improve and develop its sustainable offerings. The session aims to spark ideas and encourage audience interaction, whilst sharing best practices within the industry and beyond.

Moderator: Tatiana Antonelli, Founder & Managing Director, Goumbook

Speaker: Emma Banks, Vice President – F&B Strategy & Development EMEA, Hilton

THURSDAY 4TH MAY

11:30 - 12:00

RURAL TOURISM: TAKING TOURISTS

OFF-THE-BEATEN TRACK

Rural tourism encourages the spread of tourists, reliance on public transport and is another opportunity to support heritage and culture locally. It is also a vital part of sustainable tourism. Learn the benefits of rural tourism and how you can tap into this growing market.

Moderator: Rashi Sen, Editor, TTN

Speakers: Matthias Albrecht, Director GCC, Switzerland Tourism; Yamina Sofo, Director of Sales & Marketing of German National Tourist Office for Gulf Countries; Ansar Babu, Director of Global Distribution & International Operations, Royal Commission of AlUla; Emily Jenkins Head of Product Development DW Travel

12:15 - 13:00

TACTICALLY SUPPORTING

SUSTAINABILITY

Education about sustainability also must include addressing the most difficult of all in this effort to save our planet –shifting the mindset of travellers and suppliers. Here are two companies using their platforms to change behaviours through commercial activities.

Moderator: Ben McCabe, Founder, McCabe & Associates

Speakers: Hon. Vensensius Jemadu, Deputy Ministry of Culture and Tourism, Indonesia; David Bishop, Government Affairs, CONSULUM; Rhea Saran, Global Head of Brand and Content, Travelzoo

13:10 - 13:45

PLANTING THE SUSTAINABILITY SEED: CHANGING CULTURE WITH EDUCATION

How can you embed the sustainability mindset into the culture of your business? This session will demonstrate how to successfully manage, change and encourage sustainable mindsets in your staff to ensure that all practices from start to end are sustainable, rather than seeing sustainable policies as a check box exercise.

Moderator: Jane Witherspoon, Journalist, Euronews

Speakers: Hind El Aoufi, Digital LeaderMiddle East, Practice Director Digital Lab, EMEA; Basmah Al Mayman, Regional Director for the Middle East, UNWTO

14:00 - 14:45

WORKSHOP - DEVELOPING A SUSTAINABLE TOURISM ACTION PLAN Showcasing those who are successfully taking a sustainable approach, from destinations to tour operators, hotels to aviation. Learn about the struggles they have faced and how to avoid them moving forwards.

Moderator: Tarek Shawki, Managing Partner, Katalysts & Co

Speakers: Jared Harckham, Head of Aviation, ICF; Ripin Kalra, Sustainable Destination Development, Urban Resilience - Project BASED

Sustainability takes off

The aviation industry is an integral part of the global community, serving as an engine for economic, social and cultural growth. Yet, the global aviation sector is responsible for around 2.5 per cent of all carbon emissions, with the most significant proportion coming from the consumption of jet fuels.

In 2019, flights produced about 915 million tonnes of carbon dioxide, and it is predicted that by the year 2050, commercial aviation could generate up to 21.2 gigatonnes of emissions. At the same time, passenger traffic will continue to grow exponentially. For

this reason, sustainability in aviation has become significant. While aircraft manufacturers and airlines, encouraged by government initiatives, are already taking steps toward reducing their environmental footprint, much more must be done in this space for the industry to reach its net zero ambitions by 2050.

“It’s simply an enormous challenge,” said John Strickland, Director at JLS Consulting and globally recognised media commentator on the aviation industry.

“The technology is not yet available to allow migration to zero emissions power sources for all aircraft. This may

come by 2030 for smaller regional aircraft and potentially within 20 years for shorthaul airliners. For long-haul aircraft, time scales could extend to 50 years.

“That means the alternative approach of producing sustainable aviation fuel is essential. At present, production is extremely limited and all efforts are being focussed on ramping this up. Yet, the task to achieve this cannot be underestimated.

“In the short term, we are seeing the replacement of older aircraft with new generation types using more efficient engines which burn between 20 to 25 per cent less fuel and produce

As the aviation industry works towards its sustainability goals, we take a look at airlines in the region doing their part to accelerate climate action

much reduced emissions. Additionally, there are efforts to improve air traffic management to optimise and shorten flight routings but these are proving very slow to make progress, facing many political challenges.

“The industry needs to pull together to make progress and explain clearly what it is doing to the public at large and to win more political support to work with and not against it in meeting the challenges and allowing aviation to continue to make the important economic contribution it does today.”

CHARTING THE COURSE

The UAE’s national airline, Etihad Airways, was awarded Environmental Airline of the Year for 2022 in the Airline Excellence Awards. The carrier also won the Environmental Sustainability Innovation of the Year award at Capa Aviation’s annual Environmental Sustainability Awards for Excellence as well as the Best Airline for Sustainability 2022 award by Business Traveller USA.

Etihad’s sustainability initiatives include the Greenliner programme, which uses a fleet of innovative Boeing 787 Greenliners to test sustainable initiatives in aviation. As part of the programme, Etihad launched its first eco flight back in 2019, and later a sustainable flight in October 2021, which became the most environmentally friendly flight in the company’s history. In November 2022, Etihad flew its first net zero carbon flight from Washington to Abu Dhabi during COP27.

In partnership with Airbus, the airline also introduced the Sustainable50 A350-1000 jet, which offers 25 per cent less fuel burn and carbon dioxide emissions than previous-generation twin-aisle aircraft. It also slashed its noise footprint by 50 per cent, which is why Etihad named the jet Sustainable50.

From optimised routes and efficiencies to using sustainable fuels and managing secondary emissions, Etihad’s sustainable flights have proved to have a significantly lower impact on the planet.

Encouraging passengers to get involved, in 2021, Etihad launched Conscious Choices, a consumer-focused green loyalty programme that incentivises more environmentally friendly choices among passengers. The programme offers loyalty points to passengers opting

to offset the emissions from their travel and carrying less baggage onboard.

A corporate-focused programme, Corporate Conscious Choices, was also added to facilitate corporate partner sustainability goals, offering purchase options for sustainable aviation fuels, carbon offsets and a green surcharge.

Most recently, Etihad Airways, in partnership with Marriott International, completed the Etihad Marriott Mangrove Forest in Jubail Island, reinforcing the airline’s commitment to reducing its footprint and supporting the sustainability efforts of the UAE. The initiative is part of the broader Etihad Forest plan, which is targeted to plant 182,000 mangrove trees in the first quarter of 2023, before the programme expands to other international destinations in which the airline operates.

A COMPREHENSIVE APPROACH

Earlier this year, Emirates successfully completed a demonstration flight powered by 100 per cent sustainable aviation fuel (SAF). The Boeing 777-300ER plane flew for more than an hour over Dubai’s coastline, marking the first flight of its kind in the MENA region to be powered by SAF in one of two engines. This milestone aligns with the airline’s mission for SAF to make up half its total fuel supply by 2030, based on regulatory certification and an adequate supply of alternative fuel at commercially viable prices.

Across the group, Emirates is promoting its sustainable operations with three core initiatives: reducing fuel emissions, conducting responsible operations in the air and on the ground, and protecting biodiversity.

With an average age of 6.5 years for its aircraft, Emirates has a modern, fuel-efficient fleet, supported by a fuel efficiency programme that helps reduce unnecessary burn through the use of advanced monitoring systems, flexible route planning, efficient air traffic management and aircraft weight management.

Each Emirates flight utilises between 50,000 to 60,000 items on board, from the food served to the toiletries, safety equipment and bed linen. The airline is committed to making responsible decisions while sourcing these items from ethical suppliers and disposing of them. Since 2017, the airline’s economy-class blankets have been manufactured from recycled plastic bottles, saving 95 million bottles from landfill so far. On the ground, the group has invested in solar-powered systems to generate clean electricity at two of the airline’s major facilities in the UAE – Emirates Engine Maintenance Centre and Emirates Flight Catering.

Emirates has also actively supported fragile habits since 1999. Working alongside the Dubai government, the airline helped establish the Dubai Desert Conservation Reserve. Occupying about five per cent of Dubai’s land mass, the reserve has helped successfully protect the once-endangered Arabian oryx and other fauna found here.

Aircraft manufacturers and airlines, encouraged by government initiatives, are already taking steps toward reducing their environmental footprint

John Strickland

Emirates Terminal, Concourse A, Dubai International Airport

Champions of change

Industry experts identify the challenges and opportunities for the hotel sector in its journey towards sustainability

multiple sustainability platforms in terms of energy management and emission reduction, introducing the use of solar energy across our properties. We have one of the very few hotels in the region, in Jordan, which is 100 per cent driven by solar power.

“Now, in the UAE, our hotels have introduced water recycling, a new breakfast offering that uses locally sourced, farm-to-table products and neutral fuels, which sees all of our kitchen oil recycled into biofuel. At any given time of the year, we have upwards of 300 activities taking place in this sphere.”

Hutchinson emphasised that sustainability should remain at the forefront of everything that the hospitality industry does. “If you are not looking at how you build a company and grow through the lens of sustainability, you are going to be left behind.”

According to Hutchinson, social media has created a global awareness that is encouraging businesses to work in a more sustainable way. He said: “This is a very positive movement as it puts pressure on communities to increase their sustainable footprint.

“Furthermore, travellers today have access to data and information that fuels their awareness in a way that it never did before. Everywhere you go now, even on travel websites, you see a sustainability rating, which has a fundamental impact on the choices people make. This is pushing the industry to change.”

Highlighting the steps that the industry can take in this direction,

According to STR, the world’s leading hospitality analytics firm, there are more than 187,000 hotels worldwide, offering more than 17.5 million guestrooms. Every one of these venues contributes to the consumption of the world’s resources.

The hospitality industry globally has therefore been shifting its focus and taking a robust approach to sustainability. Initiatives include everything from better energy management and efficient water consumption to a complete ban on single-use plastic and waste reduction.

The sector as a whole is working towards championing responsible operations to reduce the footprint of the travel and tourism industry. Hotels are increasingly scrutinising their sustainability practices, moving away from symbolic initiatives to strategies that offer better solutions to effectively combat climate change.

IDENTIFYING THE OPPORTUNITIES

“Sustainability is at the heart of everything we do,” said Guy Hutchinson, President and CEO of Rotana Hotels. The homegrown hospitality group has implemented enhanced sustainable offerings across its properties in the UAE and beyond, as part of its Global Corporate Sustainability Platform –Rotana Earth. These initiatives have seen the group increase recyclables by 8 per cent, reduce waste to landfill by 17 per cent and reduce electricity consumption by 8 per cent.

“We have been very focused on sustainability over the years and our initiatives in this space have grown from the initial platform, Rotana Earth, that we introduced more than a decade ago. We were one of the first in the region to eliminate single-use plastic from all of our hotels. We pioneered

The sector as a whole is working towards championing responsible operations to reduce the footprint of the travel and tourism industry

Guy Hutchinson

Nadia Ibrahim

Hutchinson identified three areas that make the most difference to a hotel’s sustainability goals.

“One of the biggest factors – and possibly also the biggest challenge a hotel faces – is design and construction. Hotels being constructed today are built to optimise their net zero position. But the challenge is that hotels are usually built for a period of 25 to 30 years. There are probably around 300 hotels in the UAE today that were built around two decades ago, which makes retrofitting the building from an energy management perspective a challenge. Of course, there are ways to do it, but it’s complicated.

“The next piece in the puzzle is operations, which is one of the most manageable factors as it’s about identifying areas you can improve upon and implementing alternatives to how you do things.

“Single-use plastic is a good example. How do you get those plastic water bottles out and also satisfy that customer demand? At Rotana, by introducing water bottling plants across our hotels, we were able to remove an aspect that a customer really demands and replace

it through sustainable ways. It’s the same approach with our food waste, energy management water reduction and neutral fuels initiatives. Once you find the solutions to these operational modules, you can move quite quickly.”

The third and final factor –infrastructure – relies on the facilities that exist around an individual establishment. “For example, if there are no established facilities for recycling, these solutions won’t work. You need the infrastructure around you to develop to be able to support your initiatives.”

Hutchinson pointed out that while achieving net zero is a very demanding target for the hospitality industry, it has to be achieved. “It’s not a question of whether it is possible; it has to be possible. There might be a factor of time, but critical to that success is not just taking your existing operations and making them net zero; it’s about implementing as many initiatives as you can to achieve that net zero target.

“For us at Rotana, there are two important aspects to our sustainability efforts – net zero and true zero. The closer you get to true zero, the smaller

your target to net zero becomes, which involves reducing as much of our carbon emissions to begin with, before finding ways to offset our footprint. And we are working on both sides of that equation.”

ADDRESSING THE CHALLENGES

Among the biggest challenges that hoteliers are facing now is developing, establishing and committing to their net zero strategic plan, according to Farnek, a bespoke sustainability solutions provider for the hospitality industry throughout the MENA region.

Nadia Ibrahim, Director –Consultancy & Sustainability, Farnek, said: “Even though tools and guidelines on carbon assessments and emissions reductions are available, there is a lack of experienced individuals within the industry who can standardise and analyse data as well as create bespoke carbon emission reduction plans suitable for properties, with realistic milestones.

“Conceptualising and communicating the value of sustainability initiatives to stakeholders can also be a challenge, but their collective buy-in is crucial to any initiative’s success.

“Furthermore, there are cost implications associated with environmental practices, and hotel owners and management companies need to agree on a net zero road map, the milestones, the action required and the financial investment needed, along with the potential cost and carbon savings.”

Addressing these challenges, Farnek works with hotels across the region

to create an effective sustainability plan using one or a combination of the company’s sustainability tools.

Ibrahim explained: “These tools include the Hotel Optimiser, an internetbased solution that allows a hotel’s energy, water and waste to be measured and benchmarked against similarsized hotels over clearly defined periods of time. A new platform, Powertek, offers even greater flexibility and can be integrated with any energy meter, existing BMS systems, connected IoT sensors and CAFM software.

“We have also launched an online carbon footprint calculation tool, called Carbontek, which can measure and analyse a hotel’s carbon emissions and identify emission hotspots, ideal for decarbonisation planning.

“Another solution is our hospitality app Flexiguest, which digitalises a hotel guest’s journey from the initial reservation through to checkout. The app can even estimate the cost of offsetting a guest’s carbon footprint during their stay.

“We also offer consultation and auditing for the US-based hospitality sustainability certification programme, Green Globe, which gives hotels credibility when communicating with guests and other stakeholders.

“The ultimate goal for hotels is to reduce energy and water consumption, efficiently manage waste and minimise emissions. This makes their operations more cost-effective, smarter and greener and sets the foundation for their journey towards net zero.”

Saadiyat Rotana Resort & Villas, Abu Dhabi

If you are not looking at how you build a company and grow through the lens of sustainability, you will be left behind

Malaysia

Malaysia Tourism Promotion Board / AS6410

Dynamic cities, fabulous food, beautiful beaches, idyllic islands, lush national parks and wildlife-packed rainforests can all be found in Malaysia.

The global marketing campaign ‘Malaysia, Truly Asia’, which launched in 1999, concentrates on different annual themes designed to showcase the country’s traditional roots and contemporary attractions, from cultural festivals and shopping extravaganzas to eco-tourism projects. The slogan continues to ring true as this country is a crossroads for so many Asian cultures. Moreover, each culture has its own language and practices, which visitors to the country can appreciate

through a packed calendar of festivals and a delicious variety of cuisines.

The capital, Kuala Lumpur, is a huge draw for travellers. One of Asia’s most popular tourist destinations, the city’s skyline is dominated by the sleek Petronas Twin Towers – the world’s tallest building from 1998 to 2004. It also offers an abundance of noteworthy landmarks, including Lake Gardens urban park and the Islamic Arts Museum, which offers one of the best collections of decorative arts to be found in the Muslim world.

The bustling capital – known for its delicious street food, reliable public transport system and

Morocco

Moroccan National Tourist Office / AF2320

A country of dazzling diversity, Morocco boasts epic mountains, sweeping deserts and ancient cities. Travellers from all over the world are greeted with warm hospitality –and the perfect cup of mint tea.

From Marrakesh to Fez, Rabat to Casablanca, Morocco is brimming with culture of all kinds. Known for its vibrant colours, from local art to its terrain, pottery to architecture, spices to costume, Morocco is truly a jewel in the North African crown.

A vibrant mix of traditional and contemporary, Marrakesh, known as the Red City, brings its bazaars with their bright colours and oriental scents, and will transport you into another world in the blink of an eye.

Horse-drawn carriage rides, sun-soaked terraces, street artists and other activities offer a vibrancy both by day and night. From themed venues to trendy clubs and traditional cultural evenings, the city spoils visitors with its abundance of choice.

excellent shopping – is also home to various top-quality resorts, and caters to travellers of all budgets.

Culture enthusiasts, meanwhile, can visit any of Malaysia’s four World Heritage Sites – Gunung Mulu National Park, Kinabalu Park, the archaeological treasures of the Lenggong Valley and the historic cities of Malacca and George Town.

For many visitors, Malaysia is defined by its equatorial rainforest, which is among the most ancient

ecosystems on the planet. Even today, it remains intact, protected by national parks and conservation projects.

Seemingly impenetrable foliage and muddy, snaking rivers may seem intimidating to any traveller, but on a ranger-led nature walk, visitors will be made aware of the mind-boggling biodiversity that is contained within the rainforest, from the pitcher plants, lianas and orchids of the humid lowlands, to the conifers and rhododendrons of high-altitude forests.

Fez offers music festivals, UNESCOlisted heritage sites and an array of other delights while the capital Rabat has been dubbed the Green City, thanks to its lush botanical gardens.

Its location at the intersection of Europe and Africa makes Morocco a crossroads bordered by the waters of the Mediterranean and open to the vast stretches of the Atlantic Ocean.

Visitors will find vestiges of the great Mediterranean civilisations, such as the Roman ruins at Volubilis in the north and architectural works attesting to the old French presence in Rabat.

Treasures of Muslim civilisations are also scattered throughout the rest of the country, including the Kasbah of the Udayas, along with many other examples of the myriad dynasties that succeeded one another.

Petronas Twin Towers

Borneo

Its location at the intersection of Europe and Africa makes Morocco a crossroads bordered by the waters of the Mediterranean Chefchaouen

Rabat

Jemaa el-Fnaa

Ras Al Khaimah

Ras Al Khaimah Tourism Development Authority / ME3410

The UAE’s northernmost emirate, Ras Al Khaimah, offers everything from stunning sandy beaches to dramatic mountainside scenery. Both beachgoers and outdoor enthusiasts love it here, thanks to sandy shores, sprawling oases and sun-baked desert dunes, all on the emirate’s doorstep.

Home to the country’s highest mountain, Jebel Jais, the emirate is now firmly positioned as the adventure capital of the Middle East. Famed for activities such as hiking and mountain climbing, it gained the world’s attention through its 2.8-kilometre zip line, Jebel Jais Flight, which is also the world’s longest and is suspended 1,680 metres above sea level. Also available at the site is a host of adventure activities, from the Jais Sky Maze and Jais Sky Tour, ideal for those who don’t mind heights.

For the less adrenaline-hardy, there are other options in the emirate, including the Via Ferrata, which is a series of smaller zip lines over a shorter distance, involving a gentle scrambling route. There is also mountain biking, horse and camel riding as well as a range of water sports. At the Bear Grylls Explorers Camp, visitors of all ages can learn everything from mountain survival skills to abseiling.

Sharjah

In 1998, UNESCO deservingly bestowed the title of ‘The Cultural Capital of the Arab World’ on Sharjah. To this day, the coastal city remains a key player in the region’s cultural preservation efforts.

With a range of museums and art galleries, from the Sharjah Art Foundation to the Sharjah Museum of Islamic Civilization, the emirate has become a leader in all things old and new.

With an extensive calendar of events, from its book fair to the spectacular light festival, there is always something happening in and around the city for residents and visitors to experience.

The Heart of Sharjah district is seeing a revival of a bygone era with a recreation of the old marketplace nestled by the sea and a boutique hotel to match the historic flavour of the area. But it is not only within the city’s perimeter that visitors can find excitement.

The Mleiha Archaeological Centre, carved among the magical desert dunes, has offerings for all the family. From educational activities to nature and history tours, the ancient site, which boasts the likes of Bronze Age tombs and pre-Islamic forts, is a must-see.

Further afield, in the emirate’s enclaves, luxury hotels along the Fujairah

Offering

stunning sandy beaches

Middle East

The emirate’s northernmost position and mountainous climate, which can be as much as 10-degrees cooler than the neighbouring emirates, means that even the summer months remain popular for the quaint and enchanting town. During the hotter months, residents flock to the emirate’s shores for an escape from the bustle of the other cities. A range of competitive hospitality packages and all-inclusive offerings lure travellers from the region and around the world to experience something unique at this sought-after dstination. With its wide appeal, it is arguably one of the fastest-growing destinations in the region and looks to continue in the same vein in the years to come, with new properties showing global brands’ faith in the destination.

and Kalba border offer a new take on the traditional hotel concept. Several glamping sites are set in a preserved nature reserve with protected mangroves on one side and the Indian Ocean on the other. Perfect for visitors of all age groups, there are nature and adventure activities on offer as well as incomparable serenity.

Jebel Jais

everything from

to dramatic mountainside scenery, Ras Al Khaimah is now firmly positioned as the adventure capital of the

Mleiha

Bait Al Serkal

With an extensive calendar of events, there is always something happening in and around the city

Sharjah Commerce and Tourism Development Authority / ME2210

Nepal

Nepal Tourism Board / AS5140

A paradise for trekkers, Nepal lies at the top of the bucket list of many an adventurer. This humble nation combines glorious Himalayan views, golden temples, charming villages nestled on the slopes of hills and thick jungles with plenty of wildlifewatching opportunities to offer one of the world’s greatest destinations.

Conquering the Himalayas is the ultimate goal for mountain lovers. Some of the country’s most iconic and accessible hiking options are on offer here, with rugged trails to Everest, the Annapurnas and beyond. Nowhere

else in the world can adventure seekers trek for days in incredible mountain scenery, secure in the knowledge that a hot meal awaits in a cosy lodge at the end of the day.

Those who prefer their adventures in water will enjoy rafting a roaring Nepali river, while, for a kick of adrenaline, bungee jumping into a Himalayan gorge can be incredibly exciting.

Canyoning, climbing, kayaking, paragliding and mountain biking are also on offer, promising a rush against the backdrop of some of the world’s most dramatic landscapes.

Nepal combines Himalayan views, golden temples, charming villages on the slopes of hills and thick jungles with plenty of wildlife watching opportunities

Nepal remains the cultural powerhouse of the Himalayas; the Kathmandu Valley, in particular, offers an unrivalled collection of worldclass palaces, hidden backstreet shrines and sublime temple art.

South of Nepal’s mountains lies a completely different world. Visitors will find a chain of national parks, where nature buffs can scan the treetops

Georgia

Georgian National Tourism Administration / EU1650

culture, nature and gastronomy

with so much to offer, it’s an appealing destination that’s only a three-hour flight from the UAE. Flydubai launched direct flights to Tbilisi from Dubai more than a decade ago and the route has become one of its most popular.

for exotic birds and comb the jungles for rhinos, tigers and crocodiles.

Travellers who prefer to see Nepal at a slower pace are equally catered for. It is possible to admire the peaks at sunset with a warm beverage from a Himalayan viewpoint, stroll through the medieval city squares of Kathmandu, Patan and Bhaktapur or join pilgrims on a stroll around centuries-old monasteries.

This magical Caucasus destination has been a hidden gem slowly emerging from the shadows in recent years. Having gone from backpacker secret to mainstream darling in just a decade, Georgia is now one of the most visited countries in the South Caucasus, and it’s easy to see why. Its rich culture and astonishingly diverse landscapes make it an ideal destination for anyone loving history and nature on the grandest of scales.

With a range of vivid experiences to offer, from the bustling capital city of Tbilisi to the mountains along the rugged northern border, it brings people from all around Europe and the Middle East to enjoy the melting pot of history, culture, nature and gastronomy in one of the world’s oldest civilisations. Most tourists come from neighbouring countries, with easy land access from Russia and Turkey. But

Part of the Silk Road, Georgia has remained rooted in its indigenous culture in spite of centuries of occupation from empires throughout history. From the Arab to the Russian and from the Mongol to the Soviet, numerous empires have left their mark on the Georgian capital, which sits on the Mtkvari River.

Tbilisi consists of an intriguing mix of historical and modern architecture, from the glass-and-steel Bridge of Peace to the austere and dilapidated tower blocks that hark back to the Soviet era. This ‘Tuscany of the East’, which shares the same latitude as Rome and Barcelona, is a gastronome’s

paradise. Everything is fresh and local, with every salad bursting with flavour and each cheese a rival to anything found in Europe. Out of economic necessity, farmers still use old-fashioned agricultural techniques, meaning small-scale production by hand, so everything is organic in its truest sense. Eating out is incredibly affordable and it’s rare to see anything other than Georgian restaurants, which adds a refreshing touch of authenticity.

Hillary Suspension Bridge

Gokyo Lake

Georgia brings people from all around Europe and the Middle East to enjoy its melting pot of history,

Okatse Canyon

Tbilisi

Germany

German National Tourist Office / EU1635

Home to medieval castles, Roman ruins, epic forests and grand palaces, Germany has an offering that can rival any destination in the world. With great country-wide connectivity, worldrenowned vibrant cities and a range of cultural and natural attractions, it is little wonder that the country is a popular tourist destination.

Germany’s scenery is dotted with the corrugated, dune-fringed coasts of the north, the forests, river valleys and vast vineyards of the centre, and the wild splendour of the Bavaria Alps, carved into rugged structures by glaciers and the elements. All of these aspects are integral parts that make up the whole, offering a magical mix of surreal landscapes.

Experiencing Germany through its food and drink will add a rich layer to any visit. The local food is so much more than sausages, pretzels and schnitzel. Regional and seasonal palate-teasers include white asparagus in spring, chanterelle mushrooms in summer and game in autumn.

The capital, Berlin, is home to iconic locations such as Brandenburg Gate, which has played a major role in Germany’s history. Aside from the major towns and big cities, there is plenty to

explore, from the Alps in Bavaria to the quaint villages in the Black Forest.

When it comes to the big cities, Munich’s year-round calendar of events, Hamburg’s ongoing renaissance and multicultural Frankfurt continue to draw

destination

Mauritius

Mauritius is rightly famed for its sapphire waters, powder-white beaches and luxury resorts. But there’s so much more to this island paradise than the beach. There’s hiking in the forested and mountainous interior, world-class diving and snorkelling offshore, boat trips to nearperfect islets and excursions to botanical gardens and colonial plantation houses.

Moreover, Mauritius is a fabulous culinary destination with great wildlife watching thrown in. While its glamourous

resorts appeal to travellers from all around the world, its laid-back culture and quiet fishing villages add to its charm.

In addition to its array of outdoor adventures and sports, from golf to scuba diving, or its endless white sandy beaches, the country is rich in culture and biodiversity. Thick greenery is found on the island, which is also home to waterfalls, volcanoes and mountains. It is a land where every natural landscape is as memorable as the last.

The caves of Pont Bon Dieu are home to a whole colony of swifts and other animals. Over in the west, the Black River Gorges National Park is perfect for family hikes, with marked trails and an information centre to learn more about the flora and fauna of the region. Other forests, such as the Bras D’Eau National Park in the east and Plaine Sophie in the centre, are also accessible to visitors and quite popular among residents; while Ebony Forest

visitors of all ages. History seekers will be able to relive several moments of the past in towns where streets were laid out centuries ago. The cities of Berlin, Munich and Hamburg feature a cultural kaleidoscope of art museums and opera performances. There are also mustattend events like Oktoberfest, while the Christmas markets each December perfectly embody the festive spirit.

in Chamarel is home to one of the country’s most beautiful waterfalls.

A crossroads of cultures after centuries of settlement, from Chinese to Dutch, Portuguese to African and Arab, food in Mauritius is as speckled as its past. Whether visitors are looking for fine dining or street food, gastronomy in Mauritius is a journey of its own, reflecting the island’s diverse history.

One of the country’s most spectacular sights is the Le Morne Peninsula, located on the southwestern coast of the island. It features a striking illusion of an underwater waterfall, created as a result of underwater currents as well as sand and silt deposits moving along with the flow of water. A three-hour hike up the Le Morne Brabant mountain offers one of the best ways to view this natural phenomenon. Helicopter and seaplane tours are also offered in the region.

Germany has a diverse tourism offering, from nature to culture, to rival any

Guggersee Lake

The Bavarian Alps

Mauritius Tourism Promotion Authority / AF2220

One of the country’s most spectacular sights is the Le Morne Peninsula, which features an illusion of an underwater waterfall

Le Morne Brabant

What the exhibitors say...

A selection of exhibitors share their goals and ambitions for this year’s show

JAMAICA TOURIST BOARD

“The expansion and diversification of our source markets have strategically included India and Japan as well as countries in continental Europe, Africa and the MENA region. Post pandemic, our focus resumed on this activity through our participation in ATM. We will continue to participate going forward as a commitment to our continuation of new market development and diversification of our tourism penetration globally. We also remain committed to our ongoing discussions with partners in Latin America to achieve a substantial airlift out of that region.”

NICHLAS MARATOS Vice President Commercial

DUSIT INTERNATIONAL

“Exciting times lie ahead for Dusit Hotels and Resorts in 2023. After a successful launch in Europe with Dusit Suites Athens and a return to Kenya with Dusit Princess Hotel Residences Nairobi, we are expanding our horizons with new properties across Asia, in China, India, Nepal, Thailand and Japan. Up next for our group is ASAI Bangkok Sathorn and dusitD2 Samyan Bangkok. This will be followed shortly by ASAI Kyoto Shijo and Dusit Thani Kyoto in Japan. To find out more about our upcoming properties, visit our stand this year at Arabian Travel Market.”

AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY (RAKTDA)

“ATM is an important event in the global tourism calendar, playing a leading role in connecting the travel ecosystem under one roof. For us, at RAKTDA, it provides a platform to showcase our development and growth, driven by our goal to sustainably grow tourism’s GDP contribution to almost a third of the emirate’s economy in the near future. We are thrilled to witness the event’s continued success and look forward to joining our industry peers in unlocking the potential of responsible, purpose-driven tourism.”

AMIR GOLBARG

Senior Vice President –Middle East & Africa

MINOR HOTELS

“At ATM this year, we will promote all of Minor Hotels’ brands in the region and the unique experiences and journeys guests enjoy when choosing Anantara Hotels Resorts & Spas, Avani Hotels, NH Collection, Oaks and Tivoli properties across Oman, Qatar and the UAE. The exhibition is a fantastic opportunity to connect with our current and future partners and colleagues from across the region. It showcases the scope of our offerings to members of the trade and visiting media, and gives them a chance to discover what our brands and properties can deliver.”

DIRIYAH COMPANY

“Diriyah Company is transforming Diriyah into one of the region’s foremost destinations for cultural knowledgesharing activities and international events. We are creating rich experiences that narrate the stories of its history and creating globally renowned destinations and landmarks. We know that Saudi Arabia as a tourist destination represents the future of travel and we believe Diriyah will offer travellers something that is truly unique.”

YAMINA

Director of Sales & Marketing - GCC

GERMAN NATIONAL TOURIST OFFICE

“As a regular participant in ATM, we aim to not only build our B2B network but also promote Germany as a sought-after sustainable tourism destination for everyone at the show. ATM offers the perfect platform for our partners to connect with the GCC market and develop long-term strategic partnerships. The show is instrumental to the travel and trade sector in the region and around the world as it allows all of us to come under one roof along with our international peers from the industry.”

“We are very proud to introduce our recently launched luxury beachfront villas, spanning one to four bedrooms along with Al Waryah Pool & Beach, the latest addition to our homegrown Abu Dhabi destination. What differentiates us is the natural landscape product and service that is built around the traditions of the UAE and genuine Emirati hospitality. Erth has been a key part of Abu Dhabi’s history and we can’t wait to welcome our guests and partners to this hidden gem.”

CHARLES GODOT General Manager

VOCO DUBAI THE

“We are thrilled to be a part of this year’s ATM and are eager to introduce IHG’s highly anticipated new property on Palm Jumeirah – Voco Dubai The Palm – to the public. Countries in the Middle East region, especially those in the GCC, are among our key markets and we are grateful to be able to shed a spotlight on Voco’s first beachside property right here at ATM. We look forward to building new relationships with the travel trade and strengthening our existing connections with industry professionals at this year’s event.”

DONOVAN WHITE Director of Tourism

SOFO

PALM

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AMIT ARORA Chief Operating Officer

ERTH ABU DHABI

JERRY INZERILLO Group Chief Executive Officer

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RAKI PHILLIPS CEO

RAS