ADVERTORIAL | NEOM
THE LAST DISCOVERY Five days, four Saudi women, one unforgettable road trip
NEOM
NEOM is the unseen, the unexplored. With paths untrod, seas uncharted and hills unclimbed, it is one of the last places on earth to discover – a destination found at the crossroads of civilisation, rich in heritage, upon which the land of the future will be founded. In this place of majestic beauty, NEOM invited four young Saudi women, each a leader in their field, to explore and discover the raw landscapes – rich red deserts with towering monoliths, some reaching hundreds of metres into the sky, majestic high mountains that receive snowfall each year as well as pristine and spectacular coastlines bordering turquoise waters teeming with the most vibrant of corals and rare sea life. Professional drivers Reema Juffali and Dania Akeel joined DJ Nouf Sufyani (aka
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ATM PREVIEW 2022
Cosmicat) and photographer Tasneem Al Sultan on a five-day road trip through NEOM, exploring the most remote and picturesque sites, uncovering the untold heritage and enjoying local hospitality as they camped under the stars. Along the way, they discovered a lot about each other and a little bit about themselves. They came as strangers but left as friends. Driving fully electric vehicles, powered by renewables, their journey started in the dramatic Hisma Desert, following the ancient Hajj and trade routes that weave between the red monoliths. It allowed them to take in the stark beauty of the landscape while exploring the narrow canyons and unearthing the ancient inscriptions left behind by those who had come before – all the while enjoying the freedom that the vast
Catalina seaplane wreckage
