ARIVAL
ELEVATING TRAVEL One of the travel sector’s largest segments – the in-destination industry – takes centre stage at ATM with Arival, which will highlight the role of tours, activities, attractions and experiences in shaping the way we travel
Douglas Quinby
Like most aspects of travel, the in-destination industry is continually evolving. Before the pandemic, the changing nature of traveller behaviour and the influx of new technologies were the top factors shaping the segment. And in the post-COVID-19 era, new variants, updates in health regulations and border restrictions have further contributed to the sector’s dynamic nature. As such, change has become a constant in the in-destination industry. Made up of tour operators and providers of activities, attractions, events
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ATM PREVIEW 2022
and experiences, the in-destination industry is not just the third-largest segment of the global travel and tourism sector, it is why people travel in the first place. That is why everyone, from online travel agencies to hotels and destination marketers, is determined to better understand this ever-evolving market. Gaining in-destination insights is hugely valuable, especially when it comes to discovering the future trends that will shape the face of the market, now, more than ever, as travel industry businesses enter a new era post-COVID-19. Throwing the spotlight on the in-destination industry, ATM 2022 will once again host Arival. The programme brings together the industry’s brightest minds and leading voices to explore the essential themes defining the future for tours, activities, attractions and experiences in 2022 and beyond.
MEETING EXPECTATIONS Douglas Quinby, Co-Founder & CEO, Arival, said: “Tours, activities and attractions have been one of the hardesthit sectors from the pandemic, but we are also seeing incredible pent-up demand. Travellers who are coming back into the market are showing dramatically increased intent to experience and to spend on those experiences. “Our research shows that consumer spend intent on tours is double that of 2019 levels, while spend intent on attraction tickets is up by 31 percent. “This indicates that travellers want the most out of their trips in 2022. They no longer want to just see and hear. It’s not enough just to go to the top of the tallest building or sit on a tour bus and look and listen. Visitors want to touch, taste, smell and experience.”
THE IN-DESTINATION INDUSTRY IS NOT JUST THE THIRD-LARGEST SEGMENT OF THE GLOBAL TRAVEL AND TOURISM SECTOR, IT IS WHY PEOPLE TRAVEL IN THE FIRST PLACE
