BUSINESS AS USUAL
BUSINESS TRAVEL
The global business travel sector has been navigating through several challenges brought about by the pandemic. As the sector learns to adapt to these new trends, it is well poised for recovery
Virtual meetings have fundamentally altered the way people do business. Although the ability to connect with each other virtually across the globe in a matter of minutes meant that businesses in the COVID-19 age could operate with some relief, this resulted in the corporate travel sector taking a severe hit. Even with restrictions lifting globally, companies are still expected to keep a tight rein on their budgets, further shadowing business trips in the coming months. Yet, there are a few positive indications that signal the return of business travel. Spotlighting the future of the industry, ATM 2022 will host two sessions
86
ATM PREVIEW 2022
organised by the Global Business Travel Association (GBTA), offering insights into the dynamic nature of business travel. Ahead of the session, we spoke to Catherine Logan, Regional Vice President – EMEA, GBTA, and Chris Pouney, Associate, GoldSpring Consulting, who highlight what attendees can expect.
POSITIVE FORECASTS According to the GBTA Business Travel Index – the BTI™ Outlook – global business travel is forecast to have made a full recovery by 2024. The report, which provides a detailed analysis of
Catherine Logan
