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Feature - ATM Virtual 2021
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Virtual perspectives
ATM Virtual 2021 will run next week from May 24 to 26 with an extensive programme of virtual events for travel professionals from all around the world
When ATM Virtual made its debut in June 2020, the travel and tourism industry was still coming to grips with the impact of the COVID-19 pandemic. Yet the event proved to be a resounding success, attracting 12,000 online attendees from 140 countries, as it paved the way forward for the sector’s recovery. To complement the four-day in-person show that closes today and reach a wider audience than ever before, ATM’s first new hybrid format will see ATM Virtual returning this year. Taking place next week from May 24 to 26, 2021, attendees from all around the world can expect three days of insights into the latest developments in travel and tourism. “It was imperative to include a virtual element this year because many industry professionals from around the world were not able to attend the in-person event, with travel restrictions changing rapidly around the globe,” said Danielle Curtis, Exhibitor Director ME, Arabian Travel Market. “The success of ATM Virtual 2020 went beyond our expectations and we were delighted with the overall feedback and the results. It provided us with the platform to launch a new hybrid format for the first time this year, which means a virtual ATM running a week later after the in-person event closes today.” 2
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5/18/21 7:43 PM
