3si board

3Si Creative Direction: Branding, Logo Design Duration: 1 Week

SEAN CONNOLLY

Brief Description 3Si was an umbrella company because of a coming together of three different ocean safety companies. It stands for Safety, Survival Systems. They produce products such as life-rafts, life jackets, rescue boats, etc. The CEO got in touch with me and asked if I would create a logo for this new found company.

Research/Inspiration

Development / Final Logo I picked a theme of buoyancy for this logo and tried to visually represent that. Taking inspiration from the images on the board before, I started experimenting with waves underneath the 3Si.

3Si