Acg boards

Creative Direction: Branding, Video, Poster Design Duration: 2 Months

Brief Description

Research/Inspiration

Development There was a heavy emphasis on the elements: wind, ice, frost, snow as well as an emphasis on representing the city.

The target audience: Urban insiders, ACG customers.

While designing, there was an assumption that ACG customers would recognize the logo so there was no need to add “All conditions gear�.

Research / Development

Evaluation

Having completed 2 internships with Nike, this was a brief that interested me because I wanted to show Nike what I was capable of.

Producing the video for this brief is a result of studying already made professional videos and taking inspiration from them.

This brief has taught me the importance of durability and stamina. Good design is done quickly and on time, GREAT design takes time and constant modification.

There is always room for improvement and if this brief were to go further, there would be posters, an online presence, a marketing campaign, a photoshoot.