Match day sponsorship
Since its launch in Aug 2013 BT Sport has invested over
ÂŁ2bn
in live sports rights.
BTSport also boast viewing rights for the Barclays premier league, Aviva Rugby Premiership, Motor GP and the UFC to name a few. BT Sport has established itself as the home of live sport. 2015 is set to be a landmark year for BTSport in the football territory as they have secured the rights to all the 2015 Champions League matches.
Home of live sport
BT Sports audience & reach User Profile Summary Charles, a young professional living in London is an avid sports fan with a passion for live sport. His weekends are consumed by keeping up to date with his latest team news, live games and match results.
Male 68%
Female 32%
HOUSEHOLD INCOME:
Age:
£10K - £20K: 14% £20K- £30k: 19% £30-£40K: 18% £40 -50K: 12% £50K+: 33%
16-24: 16% 25-34: 24% 35-44: 22% 45-54:19% 55+:17%
Peak Times:
Saturday - Sunday 11am - 5pm *ComScore November 2014
User journey
homepage Live Player
BT Sports audience & reach
BT Sport Single 32%
37%
63%
Couple 68%
UK Population 51%
49%
Single 42%
Couple 58%
*ComScore November 2014
Multi-device takeover of the match day across BTSport.com.
BT Sport App interstitial ad upon app load.
400,000 1.2 1.5 unique users on game day alone.
*ComScore November 2014
million uniques per month across BTsport.com
million uniques across the BT Sport App
Thank you for your time. you can reach the BTSport.com team at:
BTteam@ad2one.com Ryan Connolly Sales Manager +44 20 7401 0351
Chigs Bhagani Sales Executive +44 20 7401 0336