Digital Opportunities
Evolution of BT AVAILABLE ACROSS Evolution Of BT MULTIPLE DEVICES
Previously, BT customers had to visit multiple sites to gain access to BT services. BT customers were forced upon a fragmented journey when accessing all of their separate BT services. BT.com have streamlined their properties into one accessible portal. The new site focuses on everyday inspiration, making life easier for customers with great content and information at their finger tips.
Available AVAILABLE across ACROSS multiple MULTIPLE devices DEVICES
Fully responsive. 1st impression ISP. Opportunity to influence users journey. Using BT’s extensive Wi-Fi network ( One million hotspots across the UK ) users can access BT email and content on the go.
BT.COM USER JOURNEY
Across Multiple devices on the go
FIRST IMPRESSIONS
Key times throughout the day
HUB OF THE HOME
Bt Audience Inisght & Reach Reach
First party data
8.7 1+ million unique users per month.
Billion page impressions per month.
Who is the BT audience? Desicion makers
Bill payers
Families
Targeting across BT.com based on: • Age • Gender • Home moving status • bt broadbaND package • search term segments • business package
Previously Unreachable audience MSN
Yahoo
BT
AOL
Bt.com creative high impact BT.com Creative solutions opportunities
150
Million Ad Impressions daily across BT.com
BT users can: • Engage with premium content. • Pay their bills • Check emails • Track breaking news
7.5
Million Homepage ad impressions.
1.5
million BT Mail Log in Impressions
Bt.com high impact Creative solutions
Email log in
• •
High impact opportunity available.
•
1.5M Daily Impressions. Average CTR 1.1%
Bt.com high impact Creative solutions
HPTO
• •
High Impact, full skin opportunities available
•
7.5M Daily Impressions Average CTR 0.7%
BT.com creative opportunities
Cascade AD
BT.com fully embracing rising star formats.
Thank you for your time. you can reach the BT.com team at:
BTteam@ad2one.com Ryan Connolly Sales Manager +44 20 7401 0351
Chigs Bhagani Sales Executive +44 20 7401 0336