Digital Opportunities
Game Changing
Since its launch in Aug 2013 BT Sport has invested over ÂŁ2bn in live sports rights.
• With rights to the:
Game Changing
Home of live sport
Alongside live sport, BT Sport produces its own exclusive content with shows including: The Claire Balding show, Baker & Kelly’s V.S.P.O, Rugby tonight and Sports HUB.
BT Sports audience & reach User Profile Summary Charles, a young professional living in London is an avid sports fan with a passion for live sport. His weekends are consumed by keeping up to date with his latest team news, live games and match results.
Male 68%
Female 32%
HOUSEHOLD INCOME:
Age:
£10K - £20K: 14% £20K- £30k: 19% £30-£40K: 18% £40 -50K: 12% £50K+: 33%
16-24: 16% 25-34: 24% 35-44: 22% 45-54:19% 55+:17%
Peak Times: Saturday - Sunday 11am - 5pm *ComScore November 2014
User journey
homepage Live Player
BT Sports audience & reach
BT Sport Single 32%
32%
68%
Couple 68%
UK Population 51%
49%
Single 42%
Couple 58%
*ComScore November 2014
Ad Formats
Billboard
All IAB and rising star formats High engagement rate Section and sport type targeted Average CTR 0.17%
Match day Ownership
Multi-device takeover of the match day across BTSport.com.
BT Sport App interstitial ad upon app load.
400,000 1.2 1.5 unique users on game day alone.
million uniques per month across BTSport.com
million uniques across the BT Sport App
Native opportunities Brand alignment
Data Capture
Social media drive
Competitions
Maximum share of voice
Content creation
High impact formats
Brand survey
BT Sports APp Opportunities
Full screen interstitial Placement to appear when customers are logging into the BT Sport app Maximum share of voice to a passionate sport audience CTR 1.8%
Coming soon
For the 2015 & 2016 season, BT sport will have exclusive rights the UEFA Champions league. All 350 matches in the Champions League and Europa League broadcast live each season from 2015. First time a single UK broadcaster has won the exclusive live rights.
Thank you for your time. you can reach the BTSport.com team at:
BTteam@ad2one.com Ryan Connolly Sales Manager +44 20 7401 0351
Chigs Bhagani Sales Executive +44 20 7401 0336