Capital north

CAPITAL

NORTH Creative Direction: Branding, Place Branding Duration: 1 Month Collaboration Jane, Jordan, Jamie, James SEAN CONNOLLY

Brief Description Capital North is the hypothetical joining together of 4 cities in the north of the UK, Liverpool, Leeds, Manchester and Hull. The HS2 train would potentially connect these 4 cities therefore bringing upon the creation of the Capital North.

The brief was to create branding for “Capital North�, which included a logo, 4 posters, train livery, taxi designs, promotions.

Research

Development As this was a collaborative brief, we split the work up.

We came up with the logo all together by voting. My own personal work, was to create the 4 posters for the group.

The main inspiration came from the Melbourne place branding as it combined triangles to create it’s logo.

If you check the USB, there will be a file called “Capital North intro” which will show the animated video I created for our group. The animation was to excite the DBA guys when we presented to them as well as give off the notion of connectivity between the 4 cities.

Development

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NORTH H

CAPITAL L

Manchester

Liverpool

Leeds

Hull

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The trian livery was created as a madatory requirement within our group. It is designed so that it runs in sync with the rest of our brand.

Development

CAPITAL CAPITAL

Manchester

l w it h p o s si bi

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a li

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pital North Ca

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Evaluation This brief added a new skill within my design practice. This skill is team/group work. Working collaboratively has taught me that it’s not about competition, it is about chosing the best design and constantly improving it.

There was also an element of prfessional presentation. The guys from DBA came in to give us feedback throughout our briefs; we had to present our work each time to them in a professional manner. We also pitched our final idea to them in the lecture theatre. This taught me how to prepare as a group before presenting and also boosted my confidence for the future.

CAPITAL

NORTH