Project Report OUGD503 Sean Connolly
Zombie Girl - P.1 Toast Ticket - P.2 YCN - Boost - P.3 Business Card - P.4 EastPak - P.5 Secret 7 - P.6 Deliveroo - P.7
1. Zombie Girl Screenprint
Zombie girl is a clothing brand run by Shavonne Wager. The brands target audience are 18-30 year olds with a more gothic dress sense. I chose this brief because I felt as though screenprinting is my more creative side within graphic design. I consider screenprinting more of a hobby and a small passion of mine within graphic design. This particular screenprint took a lot of experimentation before I got it completely the way I wanted it. I have learnt that screenprinting are a very authentic way to design for print even though it takes a lot of time and effort. I wanted to add screen prints to her collection of clothes. I realised that with the logo already designed, it was easy for me to experiment with screenprinting and differerent inks. Duration (days) Enjoyability Difficulty
Keeping a good client and designer relationship was quite essential from my point of view. I have learnt that constant communication between each other is crucial beacuse it allows for more informative design.
2. Toast Ticket Flyer for event
This brief was set to me by the manager of Toast bar in town. She urgently needed world cup tickets for her customers; so I had to design this within a couple of hours. The brief is quite self explanatory and it showed me a lot about how to turn around a brief in such a short period of time. This is what it’s going to be like in the industry, some work will take a long time and some will only take half a day. I felt as though creating flyers and tickets like this is a part of design that I don’t aspire to ever be a part of, reasons being that although easy, it isn’t challenging enough. I seek to take on work that will make me think a little more outside of the box than creating a flyer. I guess making flyers is some of the kind of work that all graphic designers have to do at some stage of their career.
Duration (days) Enjoyability Difficulty
I didn’t encounter any problems when designing this brief because I realized something quite interesting, people who don’t understand graphic design are happy with almost any piece of design you give them. This has taught me that within graphic design, you could potentially charge whatever you wanted to the client. This time I did the work pro bono.
Although in payment, I did receive a complementary meal and a pint. Now, if they ever need any more designing done, I’m their guy, which has not extended my list of clients.
3. Boost
Branding // Product design This brief was completed as a collaboration with my partner for the energy drink Boost as part of the YCN competition. The reason we chose this brief was because we wanted to extend our practice with branding and try and produce something industry standard. This brief was one of the most enjoyable, tough and rewarding briefs that I have ever completed. I felt as though working with a partner really benefited this brief as we both contributed different skills to the work being produced.
Duration (days)
Branding a whole new range of products has taught me that it takes a lot of experimentation and research. We had to constantly seek feedback from each other and from other peers as to how to improve our work. Creating a new identity takes a lot of time, but when you get the result you want, it is very satisfying. This brief has given me some insight into the world of branding and it is definitely something that I will consider doing as a profession within graphic design. I felt I was the leader in organizing things for our partnership such as organizing meeting times, booking photograph studios and the digital print room. I think working with a partner is Overall I felt as though my partner and I worked exceptionally well together. We both compensated for where we each lacked in skills and ability. I would definitely work with him again and hope to in the future.
Enjoyability Difficulty
4. Business Card Branding
My mother has been in need of some business cards for her job, a language tutor. I took it upon myself to find a way to create some unique business cards. I felt that there was a lot of room to be creative as it was for a family member and there wasn’t pressure to adhere to a brief. I sprayed water onto the neatly placed granules of Bruscho ink onto the white mountboard which created this explosive mixture of colour. I then laser cut the text on paper that I layered ontop of the colourful background. The development for this brief yet again opened my eyes to the concept that the more experimentation that you do within your work, the more creative and interesting your work becomes. The challenging part of this work was when it came to laser cutting the mountboard and paper. For some Duration (days) Enjoyability Difficulty
reason, the laser cutter took about 20 minute to cut just two of the designs for the card. I wasn’t able to produce all of the 200 personalized business cards that I had planned to make which was unexpected. This process of creating personalized business cards has made me realise that I could potentially make a little bit of money if clients are willing to pay a little extra for some business cards. I wanted to encapsulate my mothers vibrant and professional attitude within these cards and felt as though I did just
5. Eastpak Campaign
This was a brief set by YCN which involved having to create a campaign to help promote their other range of bags to 18-24 year olds who live in the city. I felt as though this brief was the most appealing to my sort of design capabilities. There were so many different approaches that I could have take and I felt it appropriate to create a video for Eastpak. My concept was creating a trend #ExploreEastpak, which would hopefully catch on and spread virally to the target audience. The video is on my blog as I couldn’t upload it onto this PDF. The video shows the competition that I had thought up for this campaign and is quite self explanatory. I felt as though doing this brief alongside the collaborative brief made it harder for me to put more effort into this one. Duration (days)
Enjoyability Difficulty
I felt as though I was under a lot of pressure having to complete both briefs for the same submission date. Working with 2 major briefs at the same time I have learned that it is going to take up a lot of your time, so in the future I will only take on work that I feel I could complete in a selected amount of time.
6. Secret 7
Record Sleeve The Brief was to design a record sleeve from one of 7 tracks created by different artists. I felt as though I would always complete this competition brief as last years was so enjoyable. This brief was very straightforward and I felt it gave me more room to show my creative side within graphic design. Nothing seemed to go wrong with this brief except for the fact that I forgot when the submission date was for it and panicked a little when I was designing. This kind of brief affected my overall practice for the better because when you design things that you actually want to design, it is a lot more enjoyable. Although my submission did not win, I will undoubtedly complete it again next year.
Duration (days) Enjoyability Difficulty
7. Deliveroo
Branding // Sticker This brief came about by bumping into my friend in London who works for this company. This is a high-end delivery service that delivers food from upmarket restaurants for clients who will pay that little bit extra. She asked me to create a sticker that would be plastered on the inside of the window of the restaurants. Her aim is that when people walk by the restaurant, the symbol of the brand will be recognized and the consumers will order from that restaurant through Deliveroo. I found this brief to be quite intriguing and really enjoyed creating something like this because although it is such a small product I am designing, the idea of the sticker is a new concept for the brand. Brining new designs to brands like this through design makes me excited because if you create something that they will use and benefit their brand, you are bound to Duration (days) Enjoyability Difficulty
get paid for it. I didn’t run into any trouble when creating this piece of design as I felt that I was not working with any parameters. I hope to get more briefs like this in the future from different brands.
Summative Evaluation I enjoyed this module more than any module I have completed yet. I say this because we were able to take on live briefs and then discuss them with our peers and receive valuable feedback.
so many challenges throughout the brief which made it enjoyable and also very tough. Some of these challenges included designing from the beginning over and over; having to re-design something you thought was adequate. More importantly, I learned to deal But I realized that this process was with a client to designer relationship necessary and really improves the from some of the different briefs that designs that you create. Another we worked on. I have gained some aspect of this brief that I have really underlying confidence from working enjoyed is the fact that I worked with within this module and feel that I am a great partner and felt that this really that much ready to be plunged into the benefited our work. We could produce industry. A huge benefit from working double the amount of work. I felt that on this module is that I have learned to my conversation with my parnter also communicate with potential clients in a improved, ie: telling him If we should very professional manner. change a certain aspect of his design, without there being any hostility. If I were to do this module over again, I feel as though I would get my time management sorted so that I would complete all my briefs with an equal amount of effort. This is something that really let me down in this module, my lack of time management. I would also probably take on different types of briefs focusing on more varied aspects of graphic design. My favourite part about this module had to be the collborative competition brief as it was the most engaging and challenging. I spent the most effort on this brief and the main reason was because I wanted to win. There were