CBNME
INTERVIEW
STAYING AHEAD OF THE COMPETITION IN CONVERSATION WITH EDUARD FAIG, REGIONAL SALES MANAGER, MIDDLE EAST, AFRICA AND INDIA AT RITCHIE BROS. Tell us how Ritchie Bros. managed to operate and maintain its business during the peak of the Covid-19 pandemic in 2020? Before COVID-19, Ritchie Bros. already had a solid online infrastructure, with over 70 percent of winning bids in its live auctions coming from online bidders. However, in March 2020, Ritchie Bros. completed an ongoing digital transition by fully 12 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
pivoting from live, in-person auctions to an entirely online auction format that was accelerated due to pandemic lockdowns. With border closures and travel restrictions, online selling methods such as our quarterly online timed auctions are now preferred by many international buyers because they’ve been unable to fly into Dubai or elsewhere to attend in-person auctions for an extended period. Our WWW.CBNME.COM
