Design Middle East December 2024 by BNC Publishing

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LIFE IS A JOURNEY.

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LIFE IS A JOURNEY.

10 OP-ED REDEFINING USER EXPERIENCE THROUGH HUMAN-CENTERED DESIGN

A Night of Triumph Design Middle East Awards 2024

Celebrating innovation and excellence, the awards night brought together 550 attendees and unmatched energy, making it the region’s biggest design event.

VRUSHALI MHATRE, Associate Professor at Heriot-Watt University Dubai, delves into the impact of human-centered design on enhancing user experience, fostering wellness, and advancing accessibility in modern spaces.

INTERVIEW

RETAIL EVOLUTION: INNOVATION & SUSTAINABILITY

FAHED GHANIM, CEO of Majid Al Futtaim Lifestyle, shares his journey in the luxury retail industry, the evolution of consumer behavior in the GCC, and how innovation and sustainability are shaping the future of retail through iconic brands like Poltrona Frau.

70 DESIGN FORUM 24

INNOVATIVE DIALOGUES IN DESIGN

THE DESIGN FORUM 2024 united nearly 400 industry leaders on November 22 at Hilton Al Habtoor City, sparking insights, innovation, and collaboration in design and architecture.

76 SUSTAINABILITY

CRAFTING SUSTAINABLE LEGACIES

We catch up with SI CHEN, Head of Sustainability at KPM, as she shares how she plans to leverage her decade of expertise across various projects at the company

REVIEW A TRANQUIL HAVEN OF DISTINCTIVE LUXURY

MILAIDHOO MALDIVES, a family-owned luxury resort in Baa Atoll, offers a unique blend of sustainability, local culture, and personalised service. Nestled in a UNESCO Biosphere Reserve, the resort features stunning villas, eco-friendly initiatives, and authentic Maldivian experiences.

86 AI

HOW DIFFERENT IS A DESIGNER’S MIND TO AI?

Renowned designer SEBASTIAN ERRAZURIZ shares his perspective on the evolving interplay between human creativity and artificial intelligence, exploring the essence of originality and the future of design.

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The exhaustion of weeks of preparation and the chaos of meticulous planning vanished in an instant as the ballroom came alive with the energy of over 500 attendees at the Design Middle East Awards 2024. The grandeur of the evening was matched only by the enthusiasm and celebration of the creative excellence being honored. Designers, architects, and industry pioneers filled the space with their passion and camaraderie, creating an electric atmosphere where applause and laughter echoed through the beautifully lit ballroom. It was a night to remember, a true testament to the region’s thriving design community.

The day had begun with equal brilliance as the Design Forum 2024 set the tone for an inspiring morning. A buzzing hub of networking and idea-sharing, the forum brought together visionaries and innovators eager to discuss the latest trends, challenges, and opportunities shaping the industry. The impressive turnout highlighted the growing appetite for collaboration and dialogue, with every session fostering meaningful connections and sparking fresh perspectives.

This issue celebrates the highlights of two unforgettable events—the Design Forum 2024 and the Design Middle East Awards 2024. Alongside this recap, explore our regular features, including news, reviews, and exclusive interviews with industry leaders.

As we wrap up 2024, our Pick of the Month is all about embracing the festive spirit with Christmas-themed delights perfect for the yuletide season. Ho Ho Ho, and happy reading!

Ho Ho Ho, and happy reading!

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Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission.

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AXOR & Hassan Abul hosts Top Architects for Insightful Design Panel Discussion in Kuwait

Hassan Abul & AXOR, hosted a gathering of architects, designers, and industry

professionals at the Ghazali showroom. Featuring a dynamic panel discussion, the event celebrated innovation, collaboration, and the evolving role of architecture in shaping contemporary living spaces.

Moderated by Raghad Aref Abul, Creative Director at Hassan Abul, the panel included Bashar Al Salem, CEO and founder of Kayan; Hend Al Matrouk, architect and co-founder of Studio Toggle; Meshary Al Nassar, interior architect and designer; and AXOR’s Global Brand Ambassador, Michael Kiolbassa. The discussion delved into critical topics such as Kuwaiti design trends, innovative and sustainable material use, and the integration of technology in residential spaces. Each expert shared unique insights from their extensive experience, fostering a comprehensive dialogue on balancing functionality and aesthetics in today’s architectural landscape.

After the event, attendees were invited to explore the latest AXOR Citterio C Collection, showcasing innovative solutions for modern living spaces. This exclusive preview allowed guests to experience firsthand the quality and craftsmanship that AXOR is renowned for.

Reflecting on the event’s success, Raghad Aref Abul stated: “The success of this event underscores the importance of collaborative dialogue and innovation in our industry. By

perspectives and fostering an environment of creativity and critical thinking, we are paving the way for groundbreaking advancements and sustainable solutions in design.”

Michael Kiolbassa added: “At AXOR, we are passionate about blending cutting-edge German technology with exceptional design to transform modern living. This event was particularly meaningful to me because it provided an opportunity to connect with fellow design enthusiasts and share our vision for the future. Engaging in these discussions and seeing the excitement around our latest innovations reaffirms our commitment to pushing the boundaries of what’s possible. It’s through events like these that we can truly drive our mission forward and continue to inspire

and be inspired by the design community.”

Bashar Al Salem (CEO and Founder, Kayan); Michael Kiolbassa (Global Brand Ambassador, AXOR); Meshary Al Nassar (Interior Architect & Designer); Hend Al Matrouk (Architect and Co-Founder of Studio Toggle); Raghad Aref Abul, Creative Director, Hassan Abul; Marija Cerauskaite (Marketing Manager, Hansgrohe SE).

Motif Interiors Completes Cutting-Edge Office Fit-Out at DMCC Uptown Tower

Motif Interiors has completed a modern office fit-out for a leading commodities trading company, located in the iconic DMCC Uptown Tower. This 11,000-square-foot office showcases modern design and functional elegance, providing a workspace tailored to the needs of the company’s diverse international team.

The client’s primary brief to interior design studios by Segrex Development was to create a comfortable, contemporary office space that fosters productivity and reflects modern design trends. The design led by Maxim Kamnev, chief designer and Alex Kiriyatskih, managing partner at Segrex, emphasises a calm, ergonomic environment with bright accent elements, ensuring continuity with the company’s other offices while introducing unique, innovative features.

“The design concept centers around creating a timeless and ergonomic workspace. Key design elements include a clean, structured layout, natural textures, and neutral tones that create a calm atmosphere,” explains Rita Estephan, COO at Motif Interiors. “The introduction of retro-futuristic elements, such as rounded walls and curvilinear glass partitions, adds a dynamic and memorable touch to the space.”

Design Walkthrough

Upon entering the office, visitors are greeted by a minimalist reception area featuring natural

wood textures and understated lighting. This area sets the tone for the entire office, combining simplicity with sophistication.

Collaboration zones within the office are designed to encourage creativity and interaction. These areas feature curvilinear glass partitions that create semi-private spaces for informal meetings.

The use of mid-century modern-inspired furniture, including curved wooden chairs and modular sofas in light blue shades, adds a touch of style and comfort, paired with neutral flooring carpet tiles from Interface.

The conference room is a key feature of the office, designed with flexibility in mind. It includes foldable doors that allow the space to be easily reconfigured for different meeting sizes or purposes. Wood-panelled walls and neutral tones create a warm, professional setting, while circular ceiling lights ensure even, soft lighting.

Key materials and finishes

Motif Interiors selected high-quality materials and finishes to meet both the aesthetic and functional needs of FSS, including Sedus furniture, Acoulite lighting with decorative elements from Flos, Luceplan, and KREON, Optima glass partitions, Interface carpets, Porcelanosa stone veneer, sanitaryware from Sanipex and Bagnodesign, RAK Ceramics tiles, NewMika laminate, Danube veneer, and Philips Dynalite switches.

The office blends modern design with functional elegance, providing a sophisticated workspace for a confidential commodities trading company.

Redefining User Experience through HumanCentered Design

VRUSHALI MHATRE, ASSOCIATE PROFESSOR AT HERIOT-WATT UNIVERSITY DUBAI, DELVES INTO THE IMPACT OF HUMAN-CENTERED DESIGN ON ENHANCING USER EXPERIENCE, FOSTERING WELLNESS, AND ADVANCING ACCESSIBILITY IN MODERN SPACES.

Design is no longer just about aesthetics or functionality; it’s about creating experiences that resonate with people on a deeply personal level and stimulate emotions such as belonging and connectedness. Human-centred design (HCD) takes centre stage as a philosophy and methodology that places people's needs, desires, and limitations at the forefront of the creative process. By focusing on user experience, wellness, and accessibility, these designs can transform industries, redefine innovation, and foster a more inclusive world. Human-centred design is an approach that begins with understanding the users for whom a product, service, or built environment is being designed. It emphasises empathy, iterative processes, and collaboration. Unlike traditional design methods that may prioritise market trends or technological capabilities, human-centred designs ask a key question about how real problems can be solved for real people.

Human-centred design thrives on experimentation and iteration, offering a structured yet flexible approach to tackling complex design challenges. Placing people at the heart of problem-solving ensures that solutions effectively address real needs. This iterative process encourages teams to gather feedback and test ideas by creating prototypes to refine concepts, thereby fostering innovation. These designs align seamlessly with modern technologies like Artificial Intelligence (AI). AI-powered tools analyse vast datasets to identify user patterns and predict behaviours, enabling designers to create personalised solutions that accommodate community needs and requirements.

Furthermore, user experience is at the heart of human-centred design. User experience (UX) transcends a space's visual appeal and circulation; it’s about how users interact and feel within an environment. Take, for instance, Apple Stores, where minimalistic interior layouts combined with intuitive product placement create an inviting and engaging customer journey. A seamless, intuitive, and enjoyable UX can turn a good design into a transformative one to create a sense of delight and ease for their users. This is achieved through meticulous attention to detail, from ergonomics to the emotional impact of using their designs.

Beyond usability, the human-centred design prioritises the overall well-being of its users. In a time when mental and physical health are increasingly valued, wellness-focused design is a critical component. Environments and products designed with wellness in mind go beyond mere convenience. They promote healthy habits, reduce stress, and create environments that uplift and inspire. In interior architecture, this is

evident in adaptive reuse projects. For example, transforming the Tate Modern Museum in London into a cultural hub showcases an iterative design process prioritising user need—ensuring accessibility for diverse visitors while maintaining the heritage essence of the building. These processes include feedback loops from employees and visitors to ensure the design adapts to evolving requirements.

Similarly, office furniture brands like Herman Miller design ergonomic chairs that prevent back pain and improve posture, contributing to long-term physical health. Wellness in design also extends to the built environment. Biophilic design, which incorporates natural elements like plants, sunlight, and water, has been shown to reduce stress, enhance productivity, and improve overall well-being. This approach is increasingly being adopted in both commercial and residential spaces.

Human-centered design is inherently inclusive. Accessibility is not just a box to tick but a core consideration that ensures designs serve people of all abilities. By addressing the needs of diverse populations, from individuals with disabilities to older adults, HCD creates universally beneficial solutions. Technological advancements have significantly enhanced accessibility. Screen readers, voice recognition software, and closed captioning are just a few examples of how technology can bridge gaps. However, true accessibility goes beyond technology, it’s about mindset. While human-centred designs have numerous benefits, they are not without their challenges. Balancing user needs with business goals, managing project timelines, and overcoming biases during design can pose significant hurdles. Additionally, ensuring inclusivity often requires additional time and resources, which organisations must be willing to invest. However, the long-term rewards of human-centred design far outweigh these challenges. Products and services prioritising human experience are more effective and foster greater trust and loyalty among users. As society becomes more interconnected and diverse, the demand for human-centred design will continue to grow. Emerging technologies such as artificial intelligence, augmented reality, and the Internet of Things (IoT) will offer exciting opportunities to enhance user experiences. However, the ethical implications of these technologies must also be carefully considered to ensure they benefit all users equitably. Moreover, sustainability will play an increasingly important role in it. Designs that are environmentally conscious and promote sustainable lifestyles will be critical in addressing global challenges like climate change. In a world where human needs should always come first, human-centred design is more than a method; it is a commitment to making life better for everyone.

Vrushali Mhatre, Associate Professor at Heriot-Watt University Dubai

RETAIL

EVOLUTION

INNOVATION & SUSTAINABILITY

FAHED

GHANIM, CEO of Majid Al Futtaim Lifestyle, shares his journey in the luxury retail industry, the evolution of consumer behavior in the GCC, and how innovation and sustainability are shaping the future of retail through iconic brands like Poltrona Frau.

What initially attracted you to a career in retail and lifestyle, and how did you get started in the industry?

I've always had a passion for luxury, and after completing my MBA at ESCP in France, my coach encouraged me to pursue what truly excited me—customer experience and the luxury sector—rather than following the conventional path into consultancy. I followed that advice

and soon landed a role with Bulgari at Al-Tayer, and the rest, as they say, is history.

Tell us more about Poltrona Frau and the Imagine Collection. Poltrona Frau is a leading Italian brand known for its luxurious craftsmanship and timeless design. The Imagine Collection, showcased at Downtown Design 2024, represents

the brand’s vision for the future of modern living, combining traditional artistry with innovative design. It features a range of striking pieces from celebrated designers, including Faye Toogood’s Squash Collection, Jean-Marie Massaud’s Archibald Bed and Archibald Task Managerial Office Chair, and Draga & Aurel’s Parka Sofa.

In addition, the collaboration

with Ceccotti Collezioni, which featured the refined DUO Collection of tables and chairs by Roberto Lazzeroni, further highlighted the shared commitment to Italian craftsmanship and timeless luxury at Downtown Design 2024.

How do you approach innovation while maintaining the identity and values of long-established brands in the Majid Al Futtaim portfolio? Innovation and brand identity are not mutually exclusive, in fact, they complement each other. While we are committed

to preserving the core values and identity of each brand, we also embrace innovation across all aspects of the business—not just in the products themselves. Our approach is to continuously evolve and enhance the customer experience, ensuring it aligns with the brand’s essence.

Can you elaborate on the role of advanced analytics in shaping Majid Al Futtaim’s business strategies?

At Majid Al Futtaim, advanced analytics play a vital role in shaping our business strategies

By leveraging AI and machine learning, we optimize product forecasting, ensuring we meet customer demand while reducing inventory and increasing revenue.

and enhancing the customer experience. By leveraging AI and machine learning, we optimize product forecasting, ensuring we meet customer demand while reducing inventory and increasing revenue. Our data-driven insights allow us to personalize product recommendations, content, and marketing, creating a more tailored and relevant shopping experience. We also use analytics to stay ahead of evolving customer expectations, helping us design immersive, innovative retail experiences. Additionally, we focus on segmenting and understanding different customer groups, allowing us to deliver more personalized and targeted strategies that resonate with diverse consumer needs. Through these efforts, we continue to refine our offerings and strengthen our connections with customers across all touchpoints.

What trends in consumer behavior have you observed in the GCC, and how are you adapting your retail strategies to meet these changes? We’ve observed several key trends in the GCC market, including the rise of omnichannel journeys, a growing interest in sustainability and brands that support a cause, a demand for hyper-personalization, and an increasing focus on innovative products. In response, we are leveraging advanced analytics and working closely with sustainable brands to align with these values. Additionally, we’ve implemented customer value management systems to provide more personalized

The collection showcases Poltrona Frau's sustainability with Pelle Frau® Impact Less leather, redefining furniture as both functional and inspiring.

Interview

Construction chemistry is playing a huge role in this effort. The aim is not even stronger, which was the previous goal, but also to make it more environmentally and climate-friendly.

We prioritize energy-efficient designs, eco-friendly materials, and water-saving solutions in our new store openings, earning multiple sustainability awards.

Positive business model by 2040, producing more energy and water than we consume.

With multiple highprofile brands under your management, how do you foster collaboration and innovation among your teams?

messaging and are embracing technologies that enhance the overall customer experience and serve a clear purpose in improving engagement.

How does Majid Al Futtaim - Lifestyle plan to leverage digital transformation to reach new customer segments?

By embracing an omnichannel approach, we can reach a wider audience through social media, our e-commerce platform, or other digital touchpoints. We also harness advanced analytics to identify and retarget similar customer segments across our brands, gaining valuable insights into customer behavior and preferences. This allows us to better understand their interests,

helping us introduce them to additional brands and products.

How do you ensure consistent brand experiences across both online and offline retail channels?

Maintaining a coherent brand presence, both visually and in tone, across all touchpoints and communications. Our Marketing and Digital teams work closely together to ensure a seamless, cohesive experience for customers.

How important is sustainability to Majid Al Futtaim - Lifestyle, and what initiatives are you taking in that regard?

Sustainability is a core value at Majid Al Futtaim Lifestyle, and it guides both our business

strategies and operations. A recent consumer study showed that over 50% of UAE shoppers are willing to pay more for sustainable products, which reflects a growing demand for eco-conscious choices. In response, we are committed to aligning with these values by integrating sustainable practices across all aspects of our business. We prioritize energy-efficient designs, eco-friendly materials, and water-saving solutions in our new store openings, earning multiple sustainability awards. Additionally, we have implemented waste reduction initiatives, recycling programs, and eliminated singleuse plastics across our operations. Our long-term goal is to achieve a Net

Building trust is integral to any relationship, this is achieved through transparency and open communication. By consistently delivering on our commitments and obligations, we establish credibility and trust with our partners. This creates an environment for open collaboration and innovation. Ultimately, the goal is for everyone to work together towards a common objective: creating an outstanding customer experience.

What are the biggest challenges in expanding Majid Al Futtaim’s retail presence into new markets, and how are you addressing them?

One of the biggest challenges is understanding the local customer and market nuances to develop the most effective market strategy and offer the right brands and products. We work closely with local teams who have strong market knowledge, ensuring we can tailor our approach to each specific region.

The brand received positive feedback at Downtown Design 2024 and explored new trends and collaboration opportunities with global leaders.

KLUDI-ASANA A haven of wellbeing

Please, do not disturb! KLUDI-ASANA is the ultimate wellness experience by KLUDI, the German premium water expert, that provides modern High-end bathroom solutions, with a touch of harmony and design.

KLUDI-ASANA is an experience that refreshes all senses and at the same time allows a moment of “release”.

The large-format ceiling showers offer a real wow effect and the ultimate in showering comfort. Rain shower, clean jet or waterfall provide extra wellness. The special atmolight immerses you in a world of complete relaxation, helping to restore your mental and physical balance.

KLUDI surprises, informs and inspires, through a complete and sophisticated range of faucets, sanitaryware and bathroom furniture of high design.

A Night of Triumph Design Middle East Awards 2024

Celebrating innovation and excellence, the awards night brought together 550 attendees and unmatched energy, making it the region’s biggest design event.

The Design Middle East Awards 2024 marked an extraordinary milestone in the region’s design and architecture community. Held at the prestigious Hilton Al Habtoor Al Joud Ballroom on November 22, the event truly made history in its own unique way. With over 160 firms submitting nominations and hundreds of entries, the overwhelming response from both industry veterans and budding talents was a testament to the vibrancy and creativity of the field.

The ballroom came alive with 550 attendees, making the celebration an unforgettable experience. From the inspiring energy of the nominees to the joy of the winners, the night was a testament to the community’s shared passion for innovation and excellence.

This was more than just an awards night; it was the biggest and finest celebration party ever, setting a new standard for events in the industry. Thank you all for being part of this incredible journey and for making it such an awesome event!

Here’s to another year of groundbreaking achievements and creative milestones!

Winners and Highly Commended – Design Middle East Awards 2024!

WISSAM YOUNANE, CEO, BNC PUBLISHING Celebrating Excellence: Winners of the Design Middle East Awards 2024

Best Design in Diffuser Technology DR SCENT

Dr Scent was awarded with Best Design in Diffuser Technology award.

The brand's journey began in Damascus in 2003, later relocating its headquarters to the vibrant city of Dubai. Over the years, Dr Scent has established a strong presence in global markets, dominating competitors across the UAE, Kuwait, Qatar, Saudi Arabia, and Iraq. In 2018, Dr Scent expanded into India. Renowned for understanding the transformative power of fragrance, Dr Scent creates products that elevate moods, refresh spirits, and craft unforgettable atmospheres.

Whether enhancing homes, offices, or other spaces, the brand continues to set a benchmark in diffuser technology and design.

/ COMPANY AWARDS

Best Workplace of the Year DEWAN ARCHITECTS + ENGINEERS

Dewan Architects + Engineers were awarded Best Workplace of the Year, reaffirming its reputation as a leader in the industry.

Dewan Architects + Engineers aims to continue developing its strategy of becoming a leading multi-dimensional and multi-

/ HIGHLY COMMENDED / B8 ARCHITECTURE

disciplinary design consultancy firm regionally and expanding globally. Additionally, the company proudly marks its 40th anniversary this year, celebrating four decades of excellence and innovation in the architecture and engineering industry.

/ COMPANY AWARDS

Specialized Manufacturer of the Year

THE DESIGN HOUSE

Specialized Manufacturer of the Year was awarded to The Design House. The brand is renowned for its expertise in crafting custom, high-end furniture, offering intricate finishes and detailing that distinguish it in the industry. Blending European craftsmanship

with Dubai's artisan skills, The Design House creates exclusive pieces tailored to individual specifications. From unique upholstery to bespoke dimensions and intricate woodwork, every item reflects the client’s vision while upholding the highest quality standards.

/ COMPANY AWARDS

Tech-Savvy Firm of the Year

KEO INTERNATIONAL CONSULTANTS

KEO International Consultants won Tech-Savvy Firm of the Year. KEO is driving innovation in the industry through cutting-edge technology. Committed

/ HIGHLY COMMENDED / ATKINSRÉALIS

to excellence, efficiency, and sustainability, KEO’s approach highlights its dedication to transforming the construction sector with advanced solutions and impactful practices.

Lighting Supplier of the Year

LIGHT & LIVES

Light & Lives was announced the Lighting Supplier of the Year. The company stands out for its dynamic young team and passion for creating transformative lighting solutions. With a collaborative approach, the company partners with clients from concept to execution, delivering exceptional results. Its creative, supportive, and relaxed environment fosters innovation and excellence, redefining lighting design.

Excellence in Health and Safety (Fit-Out)

Excellence in Health and Safety (Fit-Out) was awarded to KPS. KPS integrates health, safety, and environmental (HSE) considerations into every aspect of its operations. Guided by its Swedish heritage, the company views safety as a commitment rather than mere compliance. Since its founding, KPS has cultivated a proactive and

collaborative HSE culture that empowers employees, clients, and partners to prioritize safety at all levels. KPS undergoes regular evaluations against ISO 9001, ISO 14001, and ISO 45001 standards, ensuring that our safety protocols are continually refined and aligned with international best practices.

/ COMPANY AWARDS

Homegrown Furniture Brand of the Year

SUNCOAST OUTDOOR FURNITURE

Suncoast was recognised as the Homegrown Furniture Brand of the Year. The brand established itself as the go-to destination for outdoor furniture and accessories in the UAE. Born from a vision to fill a gap in the market, the brand is committed to creating thoughtfully designed, expertly crafted outdoor pieces that stand up to the unique weather conditions of the Middle East, combining functionality, durability, and style.

JOTUN PAINTS ARABIA FOR JOTASHIELD ETERNA

Innovation in Paint Technology was won by Jotun Paints Arabia for Jotashield Eterna. Jotun Paints Arabia’s Jotashield Eterna is a groundbreaking innovation in exterior paint technology, designed specifically for the MENA region. Developed by the company's local Research and Development team, Jotashield Eterna offers superior colour performance, unmatched durability, and exceptional washability.

Innovative Fitting Specialist of the Year KLUDI

Kludi, was honoured as the Innovative Fitting Specialist of the Year, traces its remarkable journey back to 1926, in a modest workshop in Germany. With a foundation built on quality and sustainability, Kludi's mission has always been to create bath

fittings that prioritize user comfort and convenience. Guided by a vision to bring innovation to every household, the brand continues to add value to communities worldwide through its cutting-edge solutions and enduring commitment to excellence.

/ COMPANY AWARDS

Design & Build Firm of the Year

AMAQ INTERIORS

Design Infinity, was recognised as the Design & Build Firm of the Year. It has grown to a powerhouse with over 950 team members. With its headquarters in Dubai and regional branches in Abu Dhabi, alongside a 60,000sqft. joinery factory in Dubai

/ HIGHLY COMMENDED / DESIGN INFINITY

Investment Park, the company has become a prominent name in the industry. The firm is known for its unwavering focus on sustainable, innovative, and breakthrough design solutions that create ideal work environments, positioning itself as a leader in the design and build sector.

/ COMPANY AWARDS

Boutique Firm of the Year

4SPACE DESIGN

4SPACE Design, was named Boutique Firm of the Year, was founded by Firas Alsahin and Amjad Hourieh. With over 25 years of experience and more than 200 completed projects, the firm has established itself as one of the leading

architectural and interior design firms in the Middle East. Known for its expertise and forward-thinking approach, 4SPACE has played a pivotal role in shaping the region's design industry, earning its reputation as a standout player in the field.

/ HIGHLY COMMENDED / CREATING HOMES INTERIORS AND CONTRACTING

/ COMPANY AWARDS

Consultant of the Year

AJI GROUP

AJi Group won Consultant of the Year. With over 60 years of excellence, it’s a leading firm in architecture, engineering, and consultancy across the MENA region. With 1,300+ employees and offices in multiple countries, it has completed projects in over 25 nations. Known for its commitment to smart design and building better, the firm’s expertise spans urban environments, healthcare, transportation, and eco-futurism. AJi Group’s impressive financial growth and repeat client base reflect its leadership in the AE industry.

/ COMPANY AWARDS Fit-Out Firm of the Year

INC UAE

INC UAE was declared Fit-Out Firm of the Year. With 36 years of experience, INC UAE has established a strong presence across the Middle East and Africa, offering top-tier Design and Build services. With projects in the UAE, KSA, South Africa, and 20 other

countries, the company sets itself apart through its commitment to high standards and project consistency. INC is dedicated to attracting and retaining top talent across its global operations, ensuring its position as an employer of choice.

/ HIGHLY COMMENDED / MUSE INTERIOR DESIGN

/ COMPANY AWARDS

Architectural Firm of the Year

DLR GROUP

DLR Group was declared Architectural Firm of the Year. DLR Group goes beyond creating beautiful structures by integrating sustainable, eco-friendly solutions like biophilic design and energy-efficient materials. Their projects, including Jubail Island and The Point, address regional environmental challenges while enhancing user experiences and blending seamlessly with natural landscapes.

/ HIGHLY COMMENDED / PACE

/ COMPANY AWARDS

Interior Design Firm of the Year

OPAAL INTERIORS

Opaal Interiors was announced the Interior Design Firm of the Year. Founded in 2016, and based in Dubai, Opaal Interiors has quickly established itself as a leading interior

design firm. With a global presence, they specialize in hospitality, luxury residences, sales centers, and high-end retail spaces, showcasing their expertise in creating exceptional interiors worldwide.

/ HIGHLY COMMENDED / KEO INTERNATIONAL CONSULTANTS

/// PROJECT AWARDS

RESIDENTIAL PROJECT OF THE YEAR

Flora Dubai Islands /JT+PARTNERS

JT+Partner's Flora Dubai Islands won Residential Project of the Year for its luxurious design along Dubai's northern coastline. The development will be accessible by both road and sea, aligning with Dubai's future vision. It offers unobstructed ocean views,

beachside amenities, and a strong focus on community living. The design integrates recreational spaces, relaxation zones, and communal areas to foster a sense of belonging.

Flora Dubai Islands combines tranquility, luxury, and natural surroundings to create an exceptional living experience.

/// PROJECT AWARDS

COMMERCIAL PROJECT OF THE YEAR

Bluehaus /DUBAI HOLDINGS EXPERIENCE WORKSPACE

Commercial Project of the Year was awarded to Bluehaus Group for the Dubai Holdings Experience Workspace, a 2,400sqm. transformation of a warehouse into a vibrant, nature-inspired office. Adjacent to DH headquarters, the space blends modern urban planning with biophilic design, promoting collaboration and well-being. Its innovative approach to workspace design sets a new benchmark in the region. This recognition highlights Bluehaus’ commitment to creating dynamic and inspiring environments.

/ HIGHLY COMMENDED / DIFC HEADQUARTERS, INC UAE

/// PROJECT AWARDS

CULTURAL PROJECT OF THE YEAR

Bassam Freiha Art Foundation /ADD CONSULTANTS

Cultural Project of the Year was awarded to ADD Consultants for the Bassam Freiha Art Foundation project. With 43 years of expertise, ADD Consultants consistently excel in delivering large-scale, sustainable projects on time and within budget. This project highlights their innovative problem-solving, seamless collaboration, and commitment to safety and quality.

/// PROJECT AWARDS

MIXED-USE DEVELOPMENT OF THE YEAR

Sobha Hartland II /PNC ARCHITECTS

Mixed-Use Development of the Year was awarded to PNC Architects for Sobha Hartland II, an 8-millionsquare-foot luxury waterfront community. Boasting lush green spaces, blue lagoons, and abundant amenities, it blends opulence with sustainability. Surrounded by the city’s top malls and business hubs, it offers a tranquil yet vibrant lifestyle.

/// PROJECT AWARDS

RESTAURANT DESIGN OF THE YEAR

Soul Kitchen / TALA MORTADA

Restaurant of the Year was awarded to Tala Mortada's Soul Kitchen for its exceptional concept. Located in Dubai, Soul Kitchen reimagines its Beirut origins, inspired by the Levantine journey of "al hijra" (migration). Birds, symbolizing resilience and renewal, serve as the central theme, embodying stories of hope and transformation. This award celebrates the artistry and cultural depth of Soul Kitchen.

/ HIGHLY COMMENDED / MOLI BY SHI, 4SPACE DESIGN

/// PROJECT AWARDS

FIT-OUT FOR THE MOST ENGAGING PLAY AREA OF THE YEAR

WE PLAY /AUJAN INTERIORS

Fit-Out for the Most Engaging Play Area of the Year was awarded to Aujan Interiors for We Play. It is is a groundbreaking initiative redefining children’s indoor play experience. Combining innovation, safety, and creativity, it offers a vibrant ecosystem for play, learning, and exploration. More than just a play space, it’s designed to inspire and engage young minds in a stimulating environment.

SUSTAINABLE PROJECT OF THE YEAR

Most Sustainable Project of the Year was awarded to Athlon by Aldar, a community in Dubailand. Surrounded by lush green spaces, it promotes personal growth, wellness, and healthy lifestyles through fitness, recreation, and nature-inspired retreats. Just minutes from key Dubai landmarks, Athlon blends sustainability with vibrant, inclusive living. It is the first project in the UAE to achieve LEED platinum for Communities certification and the first in the MEA region to secure a Fitwel Community 2-Star rating.

/ HIGHLY COMMENDED / SHEES FRIDAY MARKETSHAPE ARCHITECTURE PRACTICE + RESEARCH

/// PROJECT AWARDS

RETAIL PROJECT OF THE YEAR

Retail Project of the Year was awarded to North 51 Consulting for the Manish Malhotra Flagship Store in Dubai Mall’s Fashion Avenue. Spanning 4,682sqft. this luxurious space marks a milestone in luxury fashion. North 51 Consulting led design, cost, and project management, delivering a stunning interior fit-out. The project was executed using a cutting-edge project delivery platform by North51 Consulting, expertly managing two distinct design teams: the esteemed Gauri Khan Design Studio in Mumbai and a local design and fit-out team based in the UAE.

HIGHLY

/// PROJECT AWARDS

HEALTHCARE PROJECT OF THE YEAR

Medcare Royal Specialty Hospital

/DESIGN

MATTER & ARUN NALAPAT ARCHITECTS

Healthcare Project of the Year was awarded to Design Matter & Arun Nalapat Architects for the Medcare Royal Specialty Hospital in Qusais, Dubai. Spanning 190,000sqft., this facility combines cutting-edge medical care with exquisite interior design, reflecting sophistication and brand excellence. Strategically located near Dubai International Airport, it caters to the growing trend of medical tourism.

Gal Restaurant, The Address Hotel /DESIGN INFINITY

efurbishment Project of the Year was awarded to Design Infinity for the transformation of GAL Restaurant at The Address Hotel. Formerly known as The Galliard, the restaurant now blends contemporary Turkish-Mediterranean cuisine with a sophisticated, modern atmosphere. Design Infinity preserved the cultural essence while enhancing the dining experience through stunning design. Located in Downtown Dubai, GAL offers panoramic views of the Burj Khalifa. ///

/// PROJECT AWARDS

WELLNESS

PROJECT OF THE YEAR

Banya Forrest /BRAND CREATIVE

Wellness Project of the Year was awarded to Brand Creative for Banya Forrest, a reimagined Russian banya. Inspired by the rich history of Slavic bathhouses, which have been integral to relaxation, socializing, and cleansing since 945 AD, Brand Creative designed a modern sanctuary that promotes wellness and rejuvenation. This project honors tradition while fostering a sense of community and well-being.

COP28 /OCHRE

nstallation Design of the Year was won by Ochre for COP28. The COP28 Pavilion at Expo City Dubai was designed to be an immersive installation that resonates with visitors, symbolising both the urgency and hope of global sustainability efforts. Designed to captivate, educate, and inspire, the pavilion’s installations bring the sustainability message to life in ways that are not only engaging but deeply meaningful. At the center of this experience is a sculptural Ghaf tree—a revered symbol of resilience in the region—chosen for its natural adaptability to desert climates and resource-conserving qualities. ///

INNOVATION IN DESIGN

St. Regis Residences /MIRAGE

Innovation in Design was awarded to Mirage for the St. Regis Residences. Inspired by early 20th-century New York art deco style with a contemporary twist, the project offers stunning views of Dubai Opera, Burj Khalifa, and the Dubai Fountain. The complex consists of two residential towers, 65 and 42 stories tall, covering 147,000sqm. of floor area and 247,000sqm. of built-up space.

/// PROJECT AWARDS

LANDSCAPE PROJECT OF THE YEAR

Linear Park in Qetaifan Island /ATKINSRÉALIS

Landscape Project of the Year was awarded to AtkinsRéalis for Linear Park on Qetaifan Island. Located off Lusail City’s coast, Qetaifan Island North spans 1.3 million square meters and is set to become Qatar’s iconic sustainable destination. The project seamlessly integrates nature, technology, and cultural heritage, creating a livable, eco-friendly island community.

/// PROJECT AWARDS

MASTER PLAN OF THE YEAR

Four Seasons Amaala, Triple Bay /U+A

Master Plan of the Year was awarded to U+A for Four Seasons Amaala, Triple Bay. The project will feature 220 rooms, suites, and villas, each with private pools and stunning bay and sea views. Additionally, 26 branded residential villas with private pools will offer an exclusive living experience. It’s inspired by the destination's distinctive location, nestled between the rugged Hijazi Mountains and the azure waters of Hijaz Cove along the Red Sea coast.

/// PROJECT AWARDS

DESIGN & BUILD PROJECT OF THE YEAR

Meta World (Exolo) /HTS INTERIORS

HTS Interiors’ Meta World (Exolo) won Design & Build Project of the Year. The Meta World Headquarters, nestled within the iconic Opus Tower in Dubai, represents a landmark achievement in modern design and innovation. Inspired by the visionary Zaha Hadid, the project encapsulates the essence of fluidity, movement, and cutting-edge technology that characterizes her signature architectural style.

/ HIGHLY COMMENDED / ORCHIDEA BIANCA VILLA,

SMART RENOVATION

/// PROJECT AWARDS

BEST FUTURE PROJECT

Lagerfeld Residences, Dubai /RSP

Best Future Project was awarded to RSP for their Lagerfeld Residences, Dubai. This residential development stands out for its sophistication and elegance, seamlessly blending the unique ethos and aesthetics of the Lagerfeld brand into its masterplan, architecture, and interior design. The design is deeply inspired by the methodology of Karl Lagerfeld, creating a distinctive living experience.

/ HIGHLY COMMENDED / QIDDIYA & SEVEN, BLUEHAUS

/// PROJECT AWARDS

MEGA LUXURY PROJECT OF THE YEAR

Cove /IMTIAZ DEVELOPMENTS

Mega Luxury Project of the Year was awarded to Imtiaz Developments for Cove in Dubailand. This luxurious residential complex combines sophisticated elegance with the serene tranquility of nature. Designed for a soulful lifestyle, it offers spaces that allow residents to work, relax, and refresh their minds, all while surrounded by greenery-inspired, leisurely exciting environments.

LUXURY MANSION OF THE YEAR

District One Mansion /DAT ARCHITECTURE

Luxury Mansion of the Year was awarded to DAT Architecture for District One Mansion. The luxury residential layout expertly balances communal, private, and recreational spaces. The living area is the centerpiece, surrounded by formal dining and entertainment rooms for gatherings. Private suites with en-suite bathrooms are symmetrically arranged for privacy and comfort. Balcony spaces seamlessly extend indoor living to the outdoors. The design combines elegance, functionality, and comfort with a well-organized flow and symmetrical features.

/// PROJECT AWARDS BAR DESIGN OF THE YEAR

BCH:CLB /AUJAN INTERIORS

BCH:CLB by Aujan Interiors won Bar Design of the Year. With its stunning interior and world-class dining, the Beach Club embodies coastal luxury, setting new standards in exquisite design and fit-out. This narrative invites you to explore this coastal gem, highlighting its exceptional offerings and the challenges we skillfully overcame to bring it to life.

/// PROJECT AWARDS HOSPITALITY PROJECT OF THE YEAR

The Hilton Hotel /JT+PARTNERS

JT+Partners won Hospitality Project of the Year for the Hilton Hotel on Al Marjan Island. This 5-star hotel blends serene beachfront luxury with the vibrant energy of a casino. Located next to the Hampton by Hilton, it offers guests an unparalleled experience of relaxation and entertainment. Its prime position provides unobstructed views of the azure waters, combining beach tranquility with the excitement of upscale amenities. This fusion redefines luxury living and travel, offering the best of both worlds.

/ HIGHLY COMMENDED / LAÏLA RESORT, MMAC DESIGN ASSOCIATES

/// PROJECT AWARDS

LIGHTING PROJECT OF THE YEAR

Kuuru Riyadh /ACOULITE AND FORSITE CREATIVE

Lighting Project of the Year was awarded to Acoulite and Forsite Creative for Kuuru

Riyadh. Following the success of Kuuru Jeddah, Leylaty Group sought to introduce this renowned brand to Riyadh. Forsite Creative and Acoulite collaborated to create a striking interior and kitchen, maintaining the brand’s essence while making a significant impact on Riyadh’s dynamic culinary scene. Located in the prestigious King Abdullah Financial District, Kuuru offers a groundbreaking experience in Nikkei cuisine.

/// PROJECT AWARDS

INTERIOR FIT-OUT PROJECT OF THE YEAR

The Link /KHANSAHEB INTERIORS

Khansaheb won Interior Fit-Out Project of the Year for The Link. Located 100m above the ground, The Link connects the two towers of One Za’abeel. This panoramic sky concourse features a range of restaurants, bars, and the UAE’s longest rooftop infinity pool. Offering 360° unobstructed views of the city, it stands as a unique, must-visit destination for those seeking luxury and breathtaking vistas.

/ HIGHLY COMMENDED / AJMAN RULER’S COURT, AL TAYER STOCKS

/// INDIVIDUAL AWARDS

LANDSCAPE ARCHITECT OF THE YEAR

MOHAMED FAYED /AECOM

Mohamed Fayed won the Landscape Architect of the Year. He is an Associate Landscape Architect and Digital Design Lead at AECOM, with 10 years of experience on large-scale projects across the Middle East. He earned a bachelor's degree in architecture from the Canadian University of Dubai.

His early career in Al Ain focused on architectural designs for local Emirati housing, giving him valuable insights into the lifestyle needs of Emirati families. This experience influenced his approach to creating harmonious living spaces that enhance quality of life. A key project in his career is Wahat Al Karama, a memorial park in Abu Dhabi honoring the UAE's martyrs.

/// INDIVIDUAL AWARDS

FIT-OUT MANAGER OF THE YEAR

MARIO MOURID /AL SHIRAWI INTERIORS

Mario Mourid from Al Shirawi Interiors won Fit-Out Manager of the Year title. He manages end-to-end project execution, from design coordination to handover, ensuring scope, budget, and timeline adherence while maintaining QHSE standards. Key projects include Mr. C Residences, Jumeirah, a 9-month fit-out for 27 apartments and Bellini Café, spanning 12,000 sqm, and the Intercontinental Hotel, Marina, a 7-month interior fit-out for 196 rooms and 4 penthouses across 22 floors, totalling 13,100sqm. Successfully optimized processes and resource allocation to deliver exceptional results.

PROJECT MANAGER OF THE YEAR

AMARNATH PATNAM /PNC ARCHITECTS

Amarnath Patnam from PNC

Architects was named Project Manager of the Year. He successfully introduced and implemented Building Information Modelling (BIM) across multiple divisions, including Architecture, MEPF, and Urban Design. This initiative streamlined collaboration and standardized processes throughout the project lifecycle, showcasing his innovative approach to project management.

/// INDIVIDUAL AWARDS

EMERGING ARCHITECT OF THE YEAR

ANDRE PATRICK VALDEZ /AEDAS

Aedas’ Andre Patrick Valdez won Emerging Architect of the Year. Andre has been recognized for his innovative approach to design and his ability to balance creativity with practicality. His fresh perspective and dedication to sustainable and culturally sensitive designs have positioned him as a rising star in the industry. This award celebrates his exceptional talent and potential to shape the future of architecture.

/ HIGHLY COMMENDED / SARA ALHUDAITHI, OMRANIA

/// INDIVIDUAL AWARDS

EMERGING INTERIOR DESIGNER OF THE YEAR

MOHAMAD MASRI /B8 ARCHITECTURE

Emerging Interior Designer of the Year was awarded to Mohamad Masri from B8 Architecture. At just 28, Mohamad Masri has already made his mark with iconic projects like The Grand Sheikh

Zayed Mosque in Abu Dhabi. Known for his innovative approach, Masri transforms visions into unique, unforgettable designs. From the stunning Villa Sol Maya to the intricate Villa Gravity, his work tells a distinct story with every project.

/ HIGHLY COMMENDED / LAYAL DAHI, ELE INTERIOR

/// INDIVIDUAL AWARDS

FIT-OUT LEADER OF THE YEAR

STEPHEN TAYLOR /KPS

Fit-Out Leader of the Year was Stephen Taylor of KPS.

With over 30 years of experience, Stephen Taylor has led KPS through significant growth, expanding to nine countries and delivering 20 million square feet of transformative spaces. Promoted to Managing Director in 2022, his “no surprises” leadership style ensured a seamless transition. Under his guidance, KPS has become a key player in the Middle East and Europe, with an annual turnover exceeding $150 million. His client-focussed vision drives exceptional project delivery and lasting partnerships.

/// INDIVIDUAL AWARDS

INTERIOR DESIGNER OF THE YEAR

STUART ALLEN /ALLEN ARCHITECTURE INTERIORS DESIGN

Stuart Allen, founder and managing director of Allen Architecture Interiors (AAID), won Design Interior Designer of the Year for his exceptional contributions to interior design. Since 2010, he has built AAID into a leading firm in the UAE, with growing influence in Saudi Arabia and Qatar. Stuart has played a key role in landmark projects such as The Ministry of Tourism HQ, PIF HQ, and Qiddiya. He has also been involved in notable Doha projects, including Google, Boston Consulting Group, and Ernst & Young. His career combines artistic vision with technical expertise.

/ HIGHLY COMMENDED /GOVIND SHEPLEY , TWENTYONE06

/// INDIVIDUAL AWARDS

ARCHITECT OF THE YEAR

SCOTT PRYDE /DLR GROUP

Scott Pryde from DLR Group was announced the Architect of the Year. Scott has spent over 14 years shaping the MENA region with innovative mixed-use developments. Key projects include The Point in Abha and Madinah Gate in Saudi Arabia, alongside urban revitalization in Doha and Dubai’s commercial hubs like Mall of the Emirates. His designs blend modern urban planning with cultural heritage, with The Point set to redefine the region by 2026.

/ HIGHLY COMMENDED /MARWAN BAHNASS MIRAGE

HAMZEH AWWAD /AJI GROUP

Hamzeh Awwad, named CEO of the Year, has over 25 years of industry experience and played a key role in expanding AJi Group's regional footprint. Under his leadership, AJi has gained widespread recognition in architecture, engineering, and

consulting. His strategic vision has been pivotal in growing the company's influence across the region. Hamzeh’s commitment to excellence has driven the group’s success and solidified its reputation as an industry leader. His leadership continues to shape the future of AJi Group.

CHRIS BARNES /BROADWAY INTERIORS

Chris Barnes was awarded the Lifetime Achievement Award, founded Broadway Interiors in 1999, right as Dubai was experiencing transformative growth.

His arrival coincided with iconic developments like the Burj Al Arab and Dubai Internet City, positioning him at the center of the

city’s rise as a global design hub. As Dubai's skyline evolved with projects like Dubai Media City and the Palm Jumeirah, Chris and Broadway Interiors played a key role in shaping the city’s design landscape. With over two decades of contributions, Chris has left a lasting impact on Dubai’s architecture and interiors industry.

A STANDING OVATION FOR POWERHOUSE WOMEN!

TThe ballroom lit up with energy as remarkable women stepped onto the stage. Cheers and applause filled the air, honoring their achievements and leadership. Their presence was a testament to strength, innovation, and resilience. It was a night of inspiration, with these powerful ladies stealing the show.

Innovative

Dialogues in Design

THE DESIGN FORUM 2024 UNITED NEARLY 400 INDUSTRY LEADERS ON NOVEMBER 22 AT HILTON AL HABTOOR CITY, SPARKING INSIGHTS, INNOVATION, AND COLLABORATION IN DESIGN AND ARCHITECTURE.

The Design Forum 2024, hosted on the morning of November 22 at Hilton Al Habtoor City’s Al Joud

Ballroom, welcomed nearly 400 industry leaders for a dynamic exchange of ideas and expertise. The event provided a vibrant platform for exploring the latest trends and innovations shaping the design sector. Key discussions included strategies for designing for the region’s young, tech-savvy population, managing fast-track fit-out projects, and a supplierfocused panel on digitalization to enhance the customer experience. Attendees left with valuable insights into the everevolving world of architecture and design.

In addition to knowledge sharing, the forum offered

unparalleled networking opportunities, bringing together designers, architects, and industry stakeholders. It fostered an environment for building connections, collaborating on future ventures, and engaging in forward-thinking discussions to influence the industry’s trajectory. These interactions enabled participants to expand their professional networks and cultivate meaningful partnerships, sparking innovation and creativity across the design landscape. A big thank you to our supportive speakers for generously sharing their valuable insights and expertise at Design Forum 2024.

Professor

Louise

Valentine

Professor of Design and Head of the

Design School

Heriot-Watt University

Dubai

Firas Alsahin

Co-Founder & Design Director

4SPACE Khadije Hamad

Senior Associate Aedas

Adil Amin

Head of Interior Design Bluehaus

Kristina Bråteng

CEO & Founder

B8 Architecture & Design Studio

Muhammad Habsah

(Moderator)

Design Director | Head of the Concept Design

Studio

U+A

PANEL 1

Designing for the Region’s Young, Tech-Savvy Population!

The panel on Designing for the Region's Young, Tech-Savvy Population explored how the UAE's digitally connected youth are reshaping design trends across residential, commercial, and retail spaces. Industry experts shared insights on integrating smart technologies like IoT devices and voice-controlled systems to meet the connectivity demands of millennials and Gen Z. Discussions highlighted the rise of co-living spaces fostering community interaction, alongside the importance of flexible, multi-functional layouts that accommodate work, leisure, and social needs. Panelists also emphasized the growing role of tech-enabled retail, incorporating features such as interactive displays and seamless mobile payments. With a focus on sustainability and well-being, the conversation underscored the younger generation's preference for eco-friendly materials and wellness-driven designs, showcasing how these elements are influencing the future of architecture and interiors.

Presentation by Stefan Schmied, Leader, LIXIL IMEA

Stefan Schmied, Leader at LIXIL IMEA, delivered an insightful presentation on GROHE’s role in shaping a sustainable future. He emphasized the brand’s innovative approach to eco-friendly solutions, addressing global challenges in water and energy efficiency. Schmied showcased GROHE’s cutting-edge technologies that reduce resource consumption without compromising functionality or design. Highlighting the company’s commitment to sustainability, he shared how GROHE is driving impactful change across the industry. From water-saving faucets to energy-efficient shower systems, the solutions aim to set new benchmarks for environmental responsibility. The presentation underlined GROHE’s mission to inspire sustainable living. It reinforced the importance of innovation in addressing pressing environmental concerns.

Fast-Track Fit-Out Projects

The panel on Fast-Track FitOut Projects discussed how companies are achieving largescale fit-outs in shorter time frames while maintaining quality. Speakers highlighted the use of modular construction and prefabrication to reduce on-site assembly time and minimize disruptions. They also emphasized the role of Building Information Modeling (BIM) in improving accuracy and coordination. Eficient supply chain management, strategic supplier partnerships, and timely procurement ensure materials are readily available, avoiding delays. Experts stressed the importance of clear communication, proactive management, and rigorous quality control to ensure high standards are met despite accelerated timelines.

Head of Residential Projects

Aujan Interiors

Hamish

James Contracts Manager Khansaheb

Geetha Nayak

Managing Partner Design Infinity

Speechley

VP Business Development Motif Interiors

(Moderator)

Operations Manager

Al Shirawi Contracting

Presentation by Ernest Azzam, Large Format Printing Lead, HP Middle East & Africa

Ernest Azzam’s presentation on the benefits of large-format printers was highly effective for architects and designers, providing valuable insights into how these printers can enhance the production of architectural and technical documents, as well as creative assets like posters, signage, and fine art. He highlighted the versatility and precision of large-format printing, enabling professionals to create high-quality, detailed visuals and technical drawings at scale, which are crucial for presentations, client meetings, and onsite applications. His discussion also underscored the time-saving potential and cost-efficiency of using advanced printing technology, making it an essential tool for improving workflow and elevating design outputs.

Afsal

Mohamed

Founder

Light & Lives

Sharon O Keeffe

CEO & Founder

The Design House

Bachar Gebran

Founder & Managing Director

WalkThru Contracting

Sergio Padula

Technical Director

iGuzzini Middle East

Sara Guinand (Moderator)

Digital Lead Buildings

AtkinsRéalis

Digital Advances by Suppliers Redefine Customer Experience

The panel on Digital Advances by Suppliers Redefining Customer Experience highlighted how AR and VR technologies are transforming design interactions. Speakers discussed how these tools enable real-time visualization of design elements like lighting, flooring, and furniture, enhancing decision-making and reducing errors. They emphasized the increased engagement and collaboration between clients, designers, and suppliers, facilitated by digital platforms. The panel also explored how AR and VR allow for greater customization, leading to more informed, confident choices and a seamless bridge between design concepts and execution. Experts also highlighted the cost and time-saving benefits of these digital tools, allowing for quicker project turnaround. Ultimately, the discussion underscored how digitalization is reshaping the future of design and customer experience.

Crafting Sustainable Legacies

We sit down with Si Chen, Head of Sustainability at KPM, to explore how she aims to harness her decade of experience to shape impactful projects and elevate sustainable practices across the company.

TOP

Mermelada Estudio was founded over 10 years ago by Laura Blasco, Juanmi Juárez, and Alex Estévez

BOTTOM

Alex Estévez, , co-founder of Mermelada Estudio

Lusail Plaza Tower, Lusail Si played a key role in development of the energy roadmap for this landmark 1.1 million m² project in Qatar envisioned as the catalyst for a new central business district in Lusail city.

Si Chen, Head of Sustainability at KPM, is a leader in advancing Net Zero Energy and sustainability across global real estate portfolios.

With over a decade of experience, she specializes in optimizing energy performance, reducing carbon footprints, and crafting Net Zero Carbon guidelines that set new industry benchmarks.

At KPM, Si leads multidisciplinary teams to deliver innovative, energy-efficient solutions. Her work integrates cutting-edge technology and bold design principles, driving sustainable transformation and positioning KPM as a pioneer in green real estate development.

Can you share what initially inspired you to pursue a career in sustainability and how that passion has evolved over the years?

I was raised in Daqing, the Oil Capital of China. Growing up, I often saw pumpjacks lining the streets and witnessed the black smoke rising from fossil fuel plants. From a young age, I began to wonder how I could help improve living conditions.

My sustainability journey began during my studies at the University of Nottingham and Imperial College. I learned how to integrate sustainability into architectural design to enhance our living environments there. This experience solidified my decision to start my career in this field.

Having worked at Foster + Partners for years, I have developed a deep passion for innovation in sustainable design. I consistently push the boundaries to achieve greater sustainability outcomes.

Over the years, my passion has evolved from awareness to active engagement in developing innovative strategies that tackle climate change, improve energy efficiency, and promote social equity. I feel fortunate and proud to contribute to sustainability efforts and positively impact our planet.

How do you measure the success of sustainability initiatives in your projects, and what metrics do you consider most important?

The success of sustainability initiatives should be measured through quantitative and qualitative metrics. Key performance indicators include energy savings, carbon footprint reduction, water savings and waste diversion rates.

Si Chen, Head of Sustainability at KPM >>>

Sustainability

Additionally, user experience and community impact are crucial qualitative measures. Tracking these metrics can help us assess progress and adjust our strategies.

What key challenges have you faced in implementing Net Zero Energy solutions across diverse global projects?

Implementing Net Zero Energy solutions across global projects presents several key challenges, including cultural perceptions of sustainability, diverse regional regulatory environments, and budget constraints. One challenge I encountered was persuading clients to invest in off-site renewable energy farms. I conducted thorough research highlighting the long-term benefits and return on investment (ROI) to address their cost concerns. I analysed the renewable energy potential across different regions, considering the varying photovoltaic (PV) output. This analysis allowed me to effectively communicate the value of investing in renewable energy to offset remaining carbon emissions. Ultimately, my efforts led the client to commit to a signature Net Zero Energy project.

How do you approach optimising energy performance in buildings, and what strategies have proven most effective?

Optimising energy performance in buildings should follow a structured hierarchy: first, passive strategies, then active measures, renewable energy integration, and post-occupancy monitoring.

The

success of sustainability initiatives should be measured through quantitative and qualitative metrics. Key performance indicators include energy savings, carbon footprint reduction, water savings and waste diversion rates.

Passive Strategies: To minimise energy consumption, I prioritise passive design elements like orientation, natural ventilation, and thermal mass.

Active Measures: To enhance energy management, I then implement energy-efficient systems, such as high-efficiency HVAC and advanced lighting controls.

Renewable Energy: Integrating both on-site and off-site renewable sources is essential for achieving long-term sustainability.

Post-Occupancy Monitoring: Finally, I emphasise monitoring energy use and occupant comfort to minimise the performance

gap and identify areas for improvement. This comprehensive approach optimises energy performance, enhances occupant satisfaction, and contributes to broader sustainability objectives.

As someone dedicated to staying updated on sustainability trends, what emerging technologies or practices excite you most?

Environmental, Social, and Governance (ESG) trends are evolving rapidly globally, driven by increasing awareness of sustainability and social responsibility among investors,

CPK airport, Warsaw Si spearheaded the comprehensive energy strategy for the new CPK airport in Warsaw, ensuring alignment with EU taxonomy standards to optimise investment outcomes, positioning the airport as a leader in sustainable aviation.

consumers, and regulators. In the Middle East, governments are increasingly recognizing the importance of sustainability. Initiatives like Saudi Arabia’s Vision 2030 and the UAE’s National Climate Change Plan aim to diversify economies away from oil dependency and promote sustainable development. Several countries are beginning to establish regulatory frameworks for ESG reporting and sustainability disclosures. The Abu Dhabi Global Market (ADGM) and the Dubai Financial Services Authority (DFSA) have introduced guidelines to encourage companies to adopt ESG practices. I am excited to get involved in this trend. I am excited to actively participate in and contribute to this transformative movement, as I believe sustainability and social responsibility are essential for creating a better future.

With your experience across different regions, how do sustainability practices vary between the UK, Europe, APAC, North America, and the Middle East?

Sustainability practices can vary significantly by region due to cultural, economic, and regulatory differences. For example, Europe often leads in stringent regulations and ambitious climate goals, while the APAC region rapidly adopts green technologies. North America strongly emphasises corporate responsibility, whereas the Middle East is increasingly investing in innovative sustainability and renewable energy projects to diversify their economies. Understanding these nuances is key to effective implementation.

Looking ahead, what are your goals for sustainability at KPM, and how do you envision making a broader impact on sustainable operations and investments globally? Looking ahead, my primary goal for sustainability at KPM is to integrate sustainable practices across our existing design teams, including MEP and structural engineering. In the long term, I envision leveraging our global presence to influence ESG investments and operations worldwide, promoting circular economy principles, and driving advocacy for policy changes that support environmental stewardship. Together, we can lead the way in setting industry standards for sustainability and making a meaningful impact.

Zayed National Museum, Abu Dhabi

Si applied advanced Computational Fluid Dynamics (CFD) to refine the system design, significantly improving thermal comfort for occupants.

A TRANQUIL HAVEN of Distinctive

Luxury

MILAIDHOO MALDIVES

, A FAMILY-OWNED LUXURY RESORT IN BAA ATOLL, OFFERS A UNIQUE BLEND OF SUSTAINABILITY, LOCAL CULTURE, AND PERSONALISED SERVICE. NESTLED IN A UNESCO BIOSPHERE RESERVE, THE RESORT FEATURES STUNNING VILLAS, ECO-FRIENDLY INITIATIVES, AND AUTHENTIC MALDIVIAN EXPERIENCES.

BY ROMA ARORA

It’s easy to be captivated by Instagram-worthy pictures, but discovering a true gem that surpasses expectations is rare. Nestled in the pristine beauty of the Indian Ocean, Milaidhoo is one such treasure. If you’re planning a trip to the Maldives in 2025, this is the place to experience the true essence of the islands—offering unmatched hospitality, authentic local cuisine, warm-hearted people, Maldivian-inspired décor, and so much more.

As the first Maldivian family-owned luxury resort, Milaidhoo embodies its heritage through every aspect of its philosophy and guest experience. This unique ownership allows for thoughtful, personal touches that create a deep connection to Maldivian culture and traditions. Paul van Frank, General Manager of Milaidhoo, gives interesting insights about this family-owned

Paul van Frank, GM of Milaidhoo.

resort which is located in a UNESCO Biosphere Reserve. He highlights: "Milaidhoo is deeply committed to preserving the natural beauty of Baa Atoll, a UNESCO Biosphere Reserve. We dedicate ourselves to marine conservation, focusing on coral restoration, protecting endangered species, and promoting sustainable fishing practices. Guests are encouraged to participate in eco-friendly activities, such as guided snorkelling tours on the house reef and coral planting, which not only enhance the guest experience but also contribute to the longterm health of the local marine ecosystem, which is crucial for a destination like the Maldives. The resort also has a no-waste policy and prioritises sustainable sourcing of materials and products to minimise its environmental footprint.”

Milaidhoo is the epitome of island dream living. The resort has many breathtaking villas, including the Beach Pool Villa, Beach Residence, Water Pool Villa, and the pinnacle of luxury—the exquisite Ocean Residence. To truly appreciate its grandeur, one must experience the Ocean Residence firsthand, with its unparalleled class, comfort, spaciousness, and top-notch amenities. True to its name, the Ocean Residence feels like it’s in the heart of the ocean. This stunning 564sqm overwater retreat, located at the end of the lagoon jetty, is perfect for up to six guests. It boasts, a spacious living room, a sunset-facing deck with an infinity pool, a private gym, and a yoga lounge. The villa has two en-suite bedrooms and opens to endless sea views, with a spacious living room and a sunset-facing deck featuring an infinity pool, comfy lounge seating, and a dining area perfect for family feasts. Upstairs, there’s a private gym and a yoga lounge. The dedicated butler ensures every need is taken care of, leaving you feeling completely pampered.

This villa is perfect for big families or groups of friends, making it the ideal spot to celebrate any special occasion. Milaidhoo makes sure you feel extra special with gorgeous room decorations and delicious food. Perks of staying in the new Ocean Residence include having your own chef, a private half-day excursion on a luxury boat, a private outdoor movie night on the deck, snorkelling gear, and so much

more. It’s truly a magical place where everyone ensures your trip feels like a dream come true.

Paul sheds light on the design of the resort, emphasising the seamless integration of modern luxury with the rich cultural heritage of the Maldives, "Milaidhoo’s design is a harmonious blend of contemporary luxury and traditional Maldivian aesthetics, imagined by celebrated local architect Mohamed Shafeeq in collaboration with our visionary founder, Dr. Maniku. The resort’s architecture incorporates natural materials such as wood, stone, and bamboo, inspired by the local island culture, while the interiors feature elegant, minimalist design with touches of Maldivian craftsmanship. The villas, overwater and on land, embrace openair living and stunning views of the turquoise ocean, allowing guests to feel connected to nature. Every detail, from the locally crafted furniture made exclusively for us to our local art collection, ensures a luxurious yet authentic Maldivian experience."

What’s even more exciting is that Milaidhoo places a strong emphasis on sustainability, ensuring every initiative is thoughtfully implemented. The resort takes its environmental responsibility seriously, striving for eco-friendly practices at every level. Paul explains: "Milaidhoo’s sustainability efforts are built on a foundation of responsible tourism. Our commitment to sustainability is demonstrated through a comprehensive approach that includes waste reduction and the use of eco-friendly materials. Milaidhoo also supports local artisans, reducing its carbon footprint by sourcing produce, crafts, and products from nearby islands. In addition, we run a variety of environmental initiatives, such as a coral restoration project and

a waste-to-energy program, contributing to our recognition with the Gold 2024 Sustainability Award."

Renewable energy is a key element of Milaidhoo’s sustainability strategy. "Being in a fragile environment such as the Maldives, we are conscious of our daily practices. Water conservation is also a priority, with desalination plants and recycling initiatives in place. To further reduce ecological footprint, we continually explore new technologies and initiatives, such as the use of more sustainable materials and expanding our renewable energy infrastructure to have the least impact on the ecosystem," comments Paul. >>>

The two-bedroom Ocean Residence is great for extended families or groups of friends looking to connect and embrace the value of meaningful time spent together.

Ocean Restaurant is a perfect spot to start your day with a delicious breakfast or enjoy a relaxing meal in a truly picturesque setting.

The dining options at Milaidhoo are absolutely amazing, and you’re definitely going to find something you love. At Shoreline Grill, indulge in freshly caught seafood and expertly prepared meats, served in a serene beachside setting or within the elegant interiors with views of the show kitchens. For a more interactive dining experience, the chef's teppanyaki table delivers a thrilling combination of sizzling flavours and an engaging cooking display.

Ocean Restaurant, on the other hand, offers the perfect start to your day with a tropical breakfast served on a beautiful oceanfront deck, making every bite an unforgettable moment.

For a laid-back experience, the Compass Pool Bar is ideal. Enjoy the stunning infinity pool with sweeping ocean views while sipping on refreshing cocktails or fresh juices. When hunger strikes, indulge in a variety of light bites like fresh salads, gourmet pizzas, and bento boxes. And don’t miss Ba’theli Lounge & Restaurant—it’s a truly unique experience! It’s a floating restaurant that serves dishes inspired by the Maldivian Spice Route. Dine under the stars or inside the boat, all while enjoying food crafted from local ingredients. Clearly, each spot has its own vibe!

In short, dining is a core part of Milaidhoo’s experience. Paul shares: "Milaidhoo offers a remarkable culinary journey through its diverse dining options, inspired by the Maldivian islands and the ancient Spice Route. Our signature restaurant,

The Teppanyaki experience is a must-try, where skilled chefs cook fresh ingredients right

Ba’theli by the Reef, offers a unique Maldivian fine dining experience on a traditional boat-shaped structure. The other outlets, all with ocean views, provides a vibrant fusion of Maldivian flavours and premium international cuisine, with a focus on fresh, locally sourced seafood. We grow our own organic produce at the Chef’s Garden, allowing us to serve farm-to-table dishes while reducing the carbon footprint associated with food imports."

There’s an endless list of activities to enjoy on the island. Paul says: "Guests can enjoy world-class

snorkelling just steps away from their villa and diving in the lively coral reefs of Baa Atoll, indulge in luxury spa treatments in the over-water Spa, or engage in cultural experiences like traditional Maldivian cooking classes and craft workshops. The resort also offers a range of non-motorised water sports, including kayaking, paddle boarding, and windsurfing, as well as romantic private dining experiences, sunset cruises on traditional “dhoni” and sleeping under the stars. For nature lovers, marine conservation programmes led by our resident marine biologist are also available.”

Ba’theli is the only restaurant in the world set on a boat in a lagoon.

before your eyes.

It's interesting to notice that Milaidhoo balances the integration of technology with maintaining the natural, laid-back island experience which they are proud of. While offering cutting-edge amenities such as smart rooms and seamless connectivity, the resort places a strong emphasis on preserving the peaceful ambiance of the island for which it is renowned.

AHfter you’ve enjoyed all the activities, the next step is to unwind at the spa. For a truly calming experience, make your way to the Serenity Spa, where relaxation reaches new heights. Immerse yourself in a peaceful escape with stunning views of the sky and ocean. The spa offers a holistic menu that blends the benefits of botanicals with traditional healing practices from Africa, featuring locally sourced herbs and plants. You can also enjoy complimentary daily yoga or meditation sessions at the over-water pavilion.”

ow does a busy resort, with guests from around the world year-round, create memorable experiences for its visitors? Paul answers with pride: "Milaidhoo moments are the testament to the personalisation of service in every aspect of the guest experience. Each guest is assigned a dedicated Island Host (butler), who caters to their specific needs, ensuring a seamless and smooth stay. From arranging bespoke private dining experiences to tailored activities such as snorkelling with the manta rays and whale sharks or private beach picnics on our exclusive sandbank, the resort team, known as the Milaidhoo Family, go above and beyond to make each moment special. Milaidhoo’s intimate setting, with only 50 villas and residences, allows for this personal attention, creating unforgettable memories for guests who feel that Milaidhoo is a place where they belong. In addition, the management at Milaidhoo is dedicated to building genuine, professional connections with each guest, ensuring that each individual’s preferences are thoughtfully catered to."

In essence, Milaidhoo Maldives is more than just a luxury getaway—it's a celebration of Maldivian culture, sustainability, and unforgettable memories. The hospitality at Milaidhoo Maldives is incredible. The staff goes out of their way to make you feel at home, taking care of every little detail. For anyone seeking a truly unique and meaningful Maldivian experience, Milaidhoo stands as a rare gem that goes beyond expectations.

The Serenity Spa at Milaidhoo Maldives offers a peaceful sanctuary, where guests can relax and rejuvenate amidst stunning ocean views.

The interiors of the Ocean Residence at Milaidhoo Maldives exude elegance and luxury.

How

Different Is a Designer’s Mind to AI?

Renowned designer Sebastian Errazuriz shares his perspective on the evolving interplay between human creativity and artificial intelligence, exploring the essence of originality and the future of design.

BY AYA ZHANG

With over 265,000 visitors, Tanween stands as Ithra’s most

impactful annual design event, showcasing voices worldwide and cementing its place on the global design stage.

Sebastian Errazuriz was one of the international contributors participating in this year’s Tanween Program. He is a Chilean designer, an artist, and interestingly, an AI researcher based in New York. Sebastian Errazuriz’s works feature in over 100 exhibitions and permanent museum collections worldwide. Known for his collaborations with luxury brands like Audemars Piguet and Mortlach, his large-scale public art installations have graced iconic venues such as Times Square, the New Museum, and Art Basel. Obsessed for the past decade with the upcoming societal impact of artificial intelligence, his artworks, texts, and talks on the subject provide an important framework to help others imagine and prepare for the impending technological revolution.

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This highly anticipated annual event gathers leading designers, artists, and architects to explore groundbreaking ideas that shape the future of the creative landscape.

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Designer Sebastian Errazuriz

How do you see AI influencing human creativity now?

I have taught at universities. You can say, next week you’ll need to design a chair that does A, B, and C. AI now is already responding at a level that is more or less 90% of the students. That's a giant threat because AI is only continuing to improve every year. If it's already at a level that is similar to many design students, what are those students going to do? How are those students going to have a job? How are they going to continue to make a difference?

And that's where we are forced to rethink ideas, we are forced to learn how to design, how to think, and that's a key component here.

How can we avoid this threat?

Human creativity will be in danger, a problem we cannot avoid. We can postpone it for as long as possible. The book I wrote on the impact of AI on society starts with a quote. The quote says: “How can you survive a bear attack?” Then it says: “You can't. You can only run faster than the rest. The bear is going to eat some people. You just need to run faster than the ones it's going to eat.”

Aesthetics right now are the easiest part for AI to replace. Ideas are the harder part for AI to replace. If I go into AI and I say create a design in the style of Philippe Stark, it's going to be easy for AI. So, unless Stark has a new and different idea, a design in his style is easy. An idea, a different concept, that's harder. So, designers and creatives need to go and focus on ideas. And then the other aspect is how are you presenting your idea. If you're adding all of the elements that I cannot know about you, but that are your own Venn diagram, special recipes, and ingredients, then you're

Tanween continues to serve as a platform for collaboration and inspiration, reflecting the region’s commitment to fostering talent and pushing boundaries in design excellence.

going to be infusing your work with much more interesting things. You made it yours; you made it about an idea, you made it personal, and you made it a story.

Tell us more about your book

I designed it. It's my first book. I know I'm a good designer, but I don't know how good of a writer I am. It started with the understanding that most people don't read. In general, we've all read less than we used to. So, it's one page, one subject. Every subject is a question and I don't have the answers. I'm trying to formulate the right questions to get people to think while functioning as a moderator in each question. >>>

Tanween Projection on Ithra building (2024), Courtesy of Ithra Studios

Visitor enjoying the Creative Solutions Residency Exhibition at Tanween (2024),Courtesy of Ithra Studios

and impactful as a building. And so Ithra has that quality, and that quality is representative of the entire nation.

What’s something about design you’d like to put the spotlight on?

For example, if we're talking about how AI will impact education, the justice system, art, or a variety of subjects, I will mention a couple of things that might be obvious and that you could think of. But ideally, I'm using my creativity too to come up with things that you hadn't thought of.

Then there's a little QR code at the bottom which takes you to a chatbot AI that will ask for your feedback. I want everyone to provide their imagination and their potential answers so that we crowdsource human imagination to

try and tackle AI. And then all the questions are in a crescendo. So, it gets stronger and harder. It's advancing in time. So, within the immediacy of today to what happens with AI five, 10, and 20 years from now.

For how long have you been working on it?

Two years! And I've been scribbling down ideas for a decade. As a creative person, when you need to write something that is going to be read by AI engineers or heads of tech and AI companies, it needs to be impeccable and flawless.

How has your experience at Tanween been?

Travelling is a big part of

my work - it becomes annoying at a certain stage. Coming here was the first time in a while that I was, like, excited. In which I can't quite understand everything and I feel like I'm constantly making mistakes. There's so much information of all kinds, everything is info.

Ithra as a building, reminds me of the Guggenheim in New York. It's a little crazy, it's a little illogical, but it's kind of sculptural and poetic, just like the Guggenheim. It's less practical than it's symbolic. Curators always complain that the gallery spaces at this circular Guggenheim are hard to place art inside. But that building is so much more beautiful

10 or 15 years ago, there was a design fair called Design Miami. It belongs to Art Miami Basel, the most important art fair in the world. And there was a selection of some exquisite pieces that came to several points in the Middle East. And they did terribly. They didn't sell. No one cared. People tried to figure out, why is it that no one cared. And it was because they weren't immediately recognisable as brands. The hotel I'm staying at, the soap in my bathroom is Balmain. And I'm like, why is the soap Balmain? They don't make soaps. There's such a tradition of soaps that are less known as a brand but are so exquisite in their legacy and the amount of work that they've done and the levels of sophistication within soap would have been much more amazing. I think that's an important step for the region. That is the next step they need to take. You have the resources. It's important to leave the brands a little aside and start going for what the quality of the product is. What the quality of thinking is. Something that connects with you, something that makes sense for you. Something that is yours.

Panel Discussion - Bridging the Past and Future of Arabic Typography, Tanween Day 2 (2024), Courtesy of Ithra Studios

FINDS FOR JOYFUL a Magical Holiday

Anthropologie unveils its Festive Gift Guide, filled with unique treasures to brighten the holiday season. Discover whimsical Handmade Felt Ornaments showcasing playful hobbies, chic Monogram Mugs with 24k gold accents, and glittery Home For The Holidays Ornaments nestled in enchanting snow globe scenes. Elevate gatherings with Clara Coupe Glasses, featuring elegant mouth blown stems, and turn heads at celebrations with party-ready pieces like the satin Carrie Dress adorned with a statement bow. From cozy décor to glamorous fashion, it’s all designed to spread cheer effortlessly.

www.azadea.com/en/anthropologie.html

Lights the way, not the sky

The Dark Sky luminaire head for the modular system bollard luminaires protects the night sky and nocturnal wildlife. Optionally available with BEGA BugSaver® technology to switch the colour temperature to an amber tone. Bollard tubes optionally available in sustainable Accoya® wood. bega.com/systembollards

Your local partner: BEGA Middle East Lighting Regional Competence Center Dubai info-me@bega.com