CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
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REACHING THE PINNACLE OF LOGISTICS IN THE REGION
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In addition to our print edition, we’re bringing you all sorts of industry news on our web mediums. We’re looking forward to interacting with our readers on all of our social media and web platforms. See you on the web!
addition to our we’re bringing you all sorts of industry news on our web mediums. We’re looking forward to interacting with our readers on all of our social media and web platforms. See you on the web!
Saying ThankYou
In today’s age, we are constantly exposed to what we desire but do not have. In other words, we can easily see what others enjoy, own, or experience while we cannot. This makes it extremely difficult in my view to be grateful for the things that are already present in our lives - it’s hard to notice them as they don’t feel enough. What also seems to be true is that the more we have, the more we want and crave. While this is not necessarily a bad thing if it drives you, it can be problematic when it prevents you from enjoying what you are blessed with. Therefore, it is crucial to intentionally pause and practice gratitude.
It is a universal law that when you are grateful for what you have, you will definitely get more. When we express genuine gratitude, it will create a positive energy that attracts even more open doors, opportunities, and experiences. What you focus on expands, and being thankful sets in motion a cycle
where the more you appreciate, the more you find to appreciate. This mindset doesn’t just change the way you see your life; it changes how the world responds to you.
It is also worth noting that gratitude shall not only be expressed through heart, but tongue. It needs to be spoken out. Words have an incredible power to convey our emotions and, when spoken, they deepen our connections with others. You can do so by saying thank you to your parents, your kids, your spouses, friends, and loved ones. Gratitude is not just a silent feeling, it’s an action, a declaration, and an essential part of building deeper, more meaningful connections.
On the topic of gratitude, I am overwhelmingly grateful for the times we live in, where progress and innovation are advancing at an incredible pace. None of this would have been possible without the tireless efforts of visionary leaders who strive for improvement across industries. In this month’s edition, we spotlight some of the top pioneers in the logistics field, who are shaping the industry and transforming it into a driving force of progress, far beyond what we could have imagined a decade ago. So, thank you!
I’ll leave it here for you to take a moment and think of all the things you are grateful for. At the end of the day, we need to remind ourselves that… the best is yet to come.
Aya Zhang Editor aya@bncpublishing.net
Xiaoyue (Aya) Zhang xiaoyuezhangg
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BAHRAIN OFFERS UNMATCHED COST BENEFITS FOR LOGISTICS AND MANUFACTURING FIRMS
According to the ‘Cost of Doing Business in the GCC’, manufacturing and logistics sector reports published by the EY’s US office, businesses operating in Bahrain benefit from annual operating cost advantages of up to 69% in logistics, and up to 41% in manufacturing compared to neighbouring Gulf Cooperation Council (GCC) countries.
The in-depth study reported Bahrain International Investment Park and Bahrain Logistics Zone as the most cost-competitive special economic zone (SEZ) in the GCC to operate a manufacturing or logistics business. The reports collected and analysed key data, factoring in both direct and indirect annual costs associated with operating companies, such as office space, labour, transport and logistics, taxes, utilities, business registration and licensing comparing Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Bahrain, strategically positioned at the heart of the Gulf and serving as a key gateway to the region, has made cost competitiveness a top priority. Central to its strategy is maintaining its reputation as a trusted destination for foreign investment, with a focus on high-value sectors. This, combined with the country’s emphasis on advancing key infrastructure projects and continuously upskilling its workforce, is driving Bahrain’s goal of building a diversified and resilient economy. Demonstrating strong investor confidence, Bahrain’s FDI Stock Relative to GDP is more than double the global average, standing at 93.6% as of 2023 (GCC:27.5%, World: 44.9%).
Commenting on the findings, Ali Al Mudaifa, Chief of Business
Development at the Bahrain Economic Development Board (Bahrain EDB), said, “Offering long-standing stability and strong interregional cooperative ties, the Gulf region continues to attract investments driven by ambitious growth visions – GCC economies collectively grew by 22% from 2021 to 2023, to reach a combined total of about USD 2.1 trillion; this is expected to reach USD 2.8 trillion by 2030 according to the IMF.”
Bahrain stands out as a trading hub providing significant savings in various operational areas. Within the logistics report, the cost of port storage costs are up to 52% more competitive, enhancing Bahrain’s attractiveness for businesses seeking to set up or expand
into the region. From both sector reports, EY indicated that annual labour costs in Bahrain are lower than the GCC average – up to 30% less for logistics companies and up to 24% less for manufacturing.
Additionally, Bahrain’s strategic location at the heart of the GCC further enhances its appeal, particularly for road transport. Companies can save 71% and 65% on average when shipping 40-foot containers to Dammam and Riyadh, offering significant value. With the fastest customs clearance times and the shortest transit routes between seaports, airports, and logistics zones, Bahrain is emerging as the Gulf’s most efficient and cost-effective logistics gateway.
DP WORLD AND MAWANI LAUNCH SAR 3 BILLION STATE-OF-THE-ART TERMINAL IN JEDDAH
DP World and Saudi Ports Authority (Mawani) have unveiled the new state-ofthe-art South Container Terminal at Jeddah Islamic Port, marking a major milestone in DP World’s SAR 3 billion (USD 800 million) expansion and development programme to upgrade the terminal and enhance Saudi Arabia’s position as a leading global trade hub.
The three-year project has transformed South Container Terminal into one of the region’s most advanced and sustainable container terminals, while also more than doubling the capacity from 1.8 million twenty-foot equivalent units (TEUs) to 4 million TEUs. The expansion paves the way for a future capacity of 5 million TEUs, with
additional ship-to-shore equipment to be deployed as demand grows.
Since becoming DP World’s first concession outside the UAE in 1999, the Jeddah terminal has played a crucial role in regional trade. This latest expansion, under a 30-year BuildOperate-Transfer (BOT) agreement, cements Jeddah’s status as a critical trade gateway and supports Saudi Arabia’s Vision 2030 goals of boosting trade connectivity and economic diversification.
An official ceremony was held to mark the opening, attended by Saudi Minister of Transport and Logistic Services, His Excellency Eng. Saleh bin Nasser Al-Jasser; DP World Group Chairman and CEO, His Excellency
Sultan Ahmed bin Sulayem; Abdulla Bin Damithan, CEO and Managing Director of DP World GCC; other senior representatives from DP World and Mawani, government entities, and key customers.
His Excellency Sultan Ahmed bin Sulayem, Group Chairman and CEO of DP World, said, “Today marks a significant milestone in our longterm strategic investment in Jeddah Islamic Port. This expansion builds on our 25-year legacy in Jeddah and reinforces our commitment to driving trade growth in the region. With this modernised terminal, we are enhancing efficiency, improving supply chain resilience and creating new trade opportunities for the Kingdom and beyond for decades to come.”
RTA ANNOUNCES AED 798 MILLION FOR AL QUDRA STREET DEVELOPMENT CONTRACT
Following the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum and under the supervision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Roads and Transport Authority (RTA) has launched an AED 798 million (USD 217.3 million) project to renovate Al Qudra Street, aiming to enhance Dubai’s infrastructure.
The project starts from the intersection of Al Qudra Street with Sheikh Mohammed Bin Zayed Road, continues through Sheikh Zayed Bin Hamdan Al Nahyan Street, and ends at Emirates Road. It involves constructing bridges totalling 2,700 metres and extending the road by 11.6 kilometres.
His Excellency Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA), stated, “The project will reduce travel times from 9.4 minutes to 2.8 minutes throughout
the emirate and support Dubai’s growing population of approximately 400,000 residents and visitors. The project will increase the street’s capacity from 6,600 vehicles per hour to 19,200 vehicles per hour and serve several key development areas, including Arabian Ranches 1 and 2, Dubai Motor City, Dubai Studio City, Akoya, Mudon, DAMAC Hills, and The Sustainable City.”
The project will enhance the intersection of Al Qudra Street and Sheikh Zayed Bin Hamdan Al Nahyan Street by constructing a 700-metre bridge with seven lanes in both directions and an additional 500-metre bridge from Al Qudra Street to Sheikh Zayed Bin Hamdan Al Nahyan Street, towards Downtown Dubai and Dubai International Airport, to ease traffic flow.
This initiative aims to improve Dubai’s infrastructure by meeting the demands of the growing population.
YANGO GROUP UNIFIES ITS B2B SOLUTIONS UNDER YANGO TECH
Yango Group, the global tech company that tailors global technologies for local needs, unifies its B2B offerings under the Yango Tech brand, while introducing new AIpowered solutions designed to drive digital transformation across industries in the MENA region. The company now serves as a one-stop-shop ecosystem for B2B solutions, offering businesses a comprehensive range of AI-powered tools and services tailored to their needs. By consolidating diverse solutions under a single ecosystem, Yango Tech simplifies access to advanced technologies, enabling businesses to streamline operations, reduce costs, and improve customer experiences.
Vladimir Razuvaev, Chief Executive of Yango Tech, commented: “The technology landscape in MENA is evolving at an unprecedented pace, with businesses seeking scalable and efficient solutions. In fact, revenues from the technology services market in the UAE alone will increase by approximately USD 3.8 billion this year. Spanning from robotics to retail web technologies, Yango Tech’s new B2B ecosystem offers tailored local solutions backed by global expertise to empower industries with AI-driven technologies to help them thrive. With regional visions like ‘We The UAE 2031’ and KSA’s Vision 2030 aiming to establish global economic hubs, we look forward to contributing through innovation, enhancing customer experiences, and driving sustainable growth.”
The B2B ecosystem encompasses a diverse range of services tailored to various industries. Yango Tech Retail provides AI technology solutions that help businesses transition from brick-and-mortar operations to
seamless online commerce. Robotics delivers AI-powered automation for warehouses, optimising every stage of order fulfilment. The Autonomy division specialises in last-mile delivery solutions, featuring cuttingedge autonomous robots designed for efficient and secure urban deliveries. Cloud offers scalable, highperformance computing solutions, catering to businesses that require robust data management and AI capabilities. Yango Ads Retail Media provides AI-powered advertising solutions with advanced analytics and intuitive campaign management to help advertisers reach relevant customers using the retailers’ infrastructure like their e-commerce websites, apps, and stores. Alongside these core services, Yango Tech
offers additional solutions such as route planning, corporate browsers, and database management systems, expanding its portfolio to support businesses at every stage of digital transformation.
The launch of the company’s B2B ecosystem is a strategic step towards building a strong market presence in the MENA region. As AI and digital transformation continue to shape industries, businesses need solutions that simplify operations and support growth. The firm’s B2B ecosystem helps companies manage evolving challenges and scale efficiently without the need for multiple service providers. This approach makes it easier for businesses to adapt and expand in a rapidly changing market.
TheShipping Route
Focusing on containerised cargo and global shipping trends
The shipping industry is not for the faint-hearted, and the chaotic events of the past few years have proven this to be true. From severe congestion and the disruptions caused by a global pandemic to environmental disasters like collapsed bridges and sea blockades, the landscape of maritime logistics has become a real rollercoaster ride. Vessels sailing empty or overloaded, combined with dramatic drops in schedule reliability, have created a complex web of challenges that are as exhausting as they are fascinating for industry experts.
In the 1950s, standardised shipping containers revolutionised the world, slashing supply chain costs and making global trade accessible. Fast forward to today, and we’re in the midst of shipping madness that no one back then could have predicted.
Global shipping is about to shift significantly as the traditional route between China and the USA, two of the world’s economic giants, faces potential change. For decades, the largest container ships have travelled this route, with China’s production-driven economy supplying goods to meet the USA’s massive consumer demand. The recent trade war between the two
Originally written by Melissa Pertusi.
Edited by Vibha Mehta.
Melissa Pertusi
poles may turn this classic trade lane upside down.
As the BRICS bloc expands in members and economic power, it explores creating a new currency independent from the American dollar. Concerned about losing influence, President Trump threatened to impose massive tariffs of 60-100% on Chinese imports but settled for a 10% raise for the moment, bringing total tariffs to 20-35% as of February 4. This impacts over USD 400 billion in imports annually. China’s President Xi Jinping hit back with a 15% tax increase 6 days later on American coal, crude oil, machinery, and vehicles and shifted some of its agricultural imports away from the USA, purchasing more from Brazil as a form of retaliation to Trump’s trade policies and support to the bloc.
A key factor in global shipping is how Chinese products travel to the USA and the West. The transpacific route brings goods to North America’s west coast, while the Suez Canal or Cape of Good Hope routes serve the east coast and Europe. Interestingly, shipping a container from the West to China is much cheaper than the other way around. Until 15 months ago, the Cape of Good Hope wasn’t a popular option due to its rough, turbulent waters and the extra 2-3 weeks it adds to transit times –incredibly challenging for perishable goods and high-demand seasons that need more advanced planning (just not to talk about the extra carbon emissions, jeopardising some shy achievements on carbon neutrality). However, it became the only available route after the Red Sea blockage by the Houthis in response to Israeli attacks on Gaza. With a ceasefire and the Houthis allowing passage, experts question whether shipping lines will return to those waters or continue using alternative routes.
U.S. importers and exporters feel the most significant impact from recent shipping disruptions. According to data from Xeneta, spot rates from China to the U.S. West Coast have risen to USD 2,408 per TEU (Twenty-foot
Equivalent Unit) and USD 3,132 per TEU to the East Coast – a 196% and 157% increase since the Red Sea conflict escalated in December 2023. Whether rates drop or rise further depends on the return of shipping through the Red Sea. If shipping lines resume using the Red Sea route, costs may decline, but if not, rates could continue to soar.
Challenges continue with the shift from fossilfueled vessels to clean energy, but the journey is just the beginning. With the International Maritime Organisation’s (IMO) aiming to cut greenhouse gas emissions by 50% by 2050 and more than 300 clean energy vessels currently being built across shipping lines, all signals a promising start. These ships are set to run on alternative fuels like LNG, methanol, hydrogen, ammonia, and electric and hybrid propulsion systems, paving the way for a greener future on the high seas.
Finally, we can’t forget about the advanced technological improvements in container shipping. Smart containers are rising, starting with Hapag-Lloyd’s fleet of temperaturecontrolled containers that track live locations. MSC recently followed suit with their iReefer containers, and here’s a fun fact— headquartered in Geneva, their impressive fleet expansion has propelled landlocked Switzerland into the top 10 ship-owning countries! Maersk, CMA CGM, and ONE are also getting in on the action, all working to make shipping more innovative and efficient than ever.
As we continue to navigate these turbulent waters, the challenges facing the shipping industry are not simply obstacles but opportunities for innovation and adaptation. The transformative shifts we are witnessing make us rethink logistics strategies, refresh our approaches, and prepare for a shipping landscape that is evolving at an unprecedented pace. For those who thrive on the thrill of navigating complexities, the shipping industry, though chaotic, remains as exhilarating as ever.
Dirhams FORDelays
Jaskaran Singh, VP of Product, at Careem takes us through the successful voyage of Careem Food and its game-changing innovations
Careem was launched as a ride-hailing platform, and it was fortunate to be able to make a positive impact on the lives of millions of customers and captains across the MENA region by simplifying mobility. As it grew, it recognized that it could use its insights and strengths to simplify life in more ways for people in the region.
When people were stuck at home during the pandemic, ride-hailing demand dropped significantly, and Careem quickly discovered a new area of need: deliveries. It quickly adapted its platform tech and infrastructure to facilitate food and grocery deliveries. This was a natural extension of the mobility expertise it had built, allowing the platform to support its captains with additional earning opportunities while providing customers with a reliable way to order food, groceries, and more - safely from their homes.
Food delivery was already competitive when Careem entered the space, but it has grown rapidly to now become the second-largest food delivery platform in Dubai and Amman.
Jaskaran Singh, VP of Product, at Careem
Careem’s success is driven by several factors. Its customers’ trust provided a solid foundation for launching a new service. Years of delivering digital solutions gave it a head start when it came to creating seamless app experiences that felt intuitive to customers, and its sophisticated operations model enabled it to provide excellent support to captains. The platform also built some incredible relationships with restaurant partners, from brands that are homegrown, like Careem, to global brands.
Throughout this journey, Careem remained committed to fostering a healthy, competitive marketplace for customers, captains, and business owners - avoiding monopolistic and anti-competitive practices such as exclusivity agreements.
Thriving in a Crowded Market
One of the biggest challenges was entering an already crowded market. Established players had a
head start, and customer habits were well-formed. Many platforms relied heavily on discounts to attract customers, but Careem focused on delivering longterm value through quality service and reliability.
A key differentiator for the company has been Careem Plus, its membership program, which offers customers exceptional savings across rides, unlimited free delivery on food and groceries, memberexclusive offers, 50% of dining out bills, marketleading rates on remittances and so much more. For customers living in Dubai, it’s a no brainer to be on Plus. The average member saves AED 300+ per month with a membership fee of only AED 19.
The company’s ride-hailing expertise also gave it a strong operational backbone, which it leveraged to optimise food delivery. Its tech and operations teams worked on intelligent order allocation, ensuring captains were assigned to restaurants closer to them.
DIRHAMS FOR DELAYS
LNME FOOD DELIVERY
Rather than batching multiple orders, it assigned captains to single deliveries, reducing customer wait times and ensuring captains could complete more deliveries efficiently.
Another challenge was navigating restaurant partnerships. Many competitors rely on exclusivity agreements that limit customer choice and restrict restaurants from reaching a wider audience. Careem took a different approach, offering restaurants a fair, flexible model, which ultimately helped it onboard a diverse selection of partners.
Every Minute Matters
When the company launched Careem Food, it noticed a clear gap in the market. Many of its competitors would batch up to three orders (sending three different orders with the same captain) and this led to food being delivered late, and often cold. The in-app ordering experience also left a lot to be desired, with customers getting bombarded with irrelevant ads the moment they opened the app and unnecessarilycomplicated ordering experiences. Careem wanted to move away from this and make ordering food super easy and stress-free.
Given its on-demand logistics DNA, it decided to focus on reliability from day one. Careem was so confident in its ability to predict delivery times and its operational capability on meeting the promise
that it decided to bet on it. The platform launched a campaign called “Dirhams for Delays” where it could give customers AED 1 for every minute their order was delayed. This became a huge hit.
It also invested in creating a world-class app ordering experience with smart search that understands exactly what you are looking for. From intelligent curations across cuisines and sub-cuisines to help you choose the perfect restaurant or dish, to a seamless one-tap reorder for when you’re in a hurry, and a group ordering feature that lets everyone select their favourite items and receive them in the same order - every detail is designed for convenience. Plus, its easy-to-reach customer support ensures help is always available when needed. It’s been humbling to see customers fall in love with these features.
An Everything App
The food delivery industry has really evolved in recent years, with customer expectations rising across the board. Frustrations with difficult search and discovery experiences, high prices, irrelevant ads and lack of customer support have made convenience and value more important than ever.
Careem believes its Everything App is built to solve these challenges. It is leveraging Gen AI to refine recommendations and predict what customers want
before they even open the app, ultimately providing a seamless, one-click ordering experience.
Not all customers have the same priorities, so by distinguishing between those looking for the best restaurants and those prioritising affordability, the app can tailor offerings and ensure smooth, relevant recommendations that enhance the experience. Intelligent, gen AIpowered features make ordering even easier, helping customers find exactly what they need in seconds.
Subscription programmes play a key role in delivering exceptional savings, building loyalty, and expanding customer base. Careem Plus offers customised plans for Dubai, Abu Dhabi, Riyadh, and Amman, with hundreds of thousands of members in 2024 saving an average of AED 300 per
month in the UAE. Subscribers also order more frequently and stay engaged for longer.
Dependability is another priority, and Careem’s investments in technology ensure food is consistently available, deliveries are reliable even during peak times, and the overall experience remains smooth.
Exciting Plans on the Way
The next big opportunity for Careem lies in hyperpersonalisation. Customers are increasingly looking for smarter, more intuitive recommendations that align with their preferences, habits, and budget. By leveraging gen AI further, Careem can refine its recommendation engine to not only suggest meals based on past orders but also factor in realtime variables like weather, time of day, and trending dishes in a customer’s area.
DIRHAMS FOR DELAYS
ContractLogistics Doubles Down on AI
Embracing AI
and innovative technology to transform contract logistics in the Middle East
For over 60 years, GAC has been a key player in the Middle East contract logistics market, witnessing and driving positive change along the way.
The region is a pioneer in modern logistics practices, combining world-class facilities with renowned expertise to become a crucial link in the chain connecting Asia to Europe and beyond. Growth has continued with the boom in online retail and e-commerce, leading to greater demand for smart warehousing, fulfilment and last-mile delivery services to meet evolving customer needs.
Just in the last six months, there has been an increase in trade of almost 20% in the e-commerce sector, owing to an earlier than expected peak season for the holiday period as many sought earlier deliveries to avoid potential disruptions to the supply chain.
Now, the Middle East is taking the next steps to ensure it retains its standing as a logistics powerhouse.
The business is evolving. It is moving beyond a ‘pallet in, pallet out’ business model to a future focused on cross-docking setups. This method of processing cargo through warehouses is designed to increase efficiency and reduce costs to satisfy customer demands more effectively.
Technology and digital platforms play a key role. Their intelligent application can enhance visibility of cargo movements and boost workforce efficiency. And that is essential in light of the scale of modern logistics operations in the Middle East.
In Dubai, for example, GAC’s contract logistics operation can process enough throughput to fill its 4,300 m³ base, which includes more than 250,000 pallet locations and 300,000 pick faces. Handling such volumes of cargo on a daily basis puts greater pressure on the processes behind it, but that is taken care of by a system that embraces automation, digitalisation, Artificial Intelligence (AI), Blockchain and the Internet of Things (IoT).
There has to be a market-leading technology to
Originally written by Trevor Stamp. Edited by Aya Zhang.
General Manager for Contract Logistics, GAC Dubai
support customers’ requirements – and GAC’s recent adoption of the Manhattan SCALE platform for some of its operations is a clear example of that evolution. The software offers real-time and configurable insights for the entire workforce, giving its teams access to greater planning capabilities, labour management tools and forecasting elements - all critical elements for contract logistics in a booming e-commerce market.
Already, the advantages of a system using AI for better stock accuracy and planning capabilities are clear, evidenced by a throughput increase of more than 15% at GAC’s Dubai hub.
That improved efficiency, visibility, planning and productivity helps customers boost their business, strategise better and thrive. If the Middle East is to continue to flourish as a contract logistics hub in the new era, it must embrace technology and new digital ways of working. But it also significant to be wary
of the potential pitfalls in processes – that’s why GAC takes a cautious approach by carefully considering the implications and testing each innovation.
Some apprehension about adopting new processes, particularly those using AI, is natural. Workforces that are accustomed to operating a certain way can be reluctant to take on major changes to their day-to-day working processes or even suspicious of what it entails. But this ‘AI phobia’ is linked to a misunderstanding of its benefits in terms of data security, efficiency and reliability.
GAC has witnessed this first-hand. Some of its tenured professionals have been working in a certain way for more than 25 years, so some uncertainty about change was to be expected. This was tackled by switching on functions slowly, reallocating resources and personnel accordingly, and continuously educating teams on using the system to their advantage.
So far, the adoption of AI-based software at GAC Dubai has been overwhelmingly successful with its wider workforce. It is the biggest shake-up and update in contract logistics GAC has seen in more than two decades, but the company has been able to gradually upskill its teams, bringing joint benefits to both its own people and – crucially – its customers.
The smart application of technology enables GAC to make more data-driven decisions and reinforce its already strong position in the Middle Eastern market. Despite some initial skepticism, it is already seeing long-term competitive benefits in terms of productivity and efficiency gains.
If the Middle East is to remain at the epicentre of modern logistics, the digital transition is an essential element in ensuring the region’s long-term competitiveness in a constantly changing market.
Trevor Stamp,
She Delivers
The impact of women in supply chain Logistics and how to make the workforce more inclusive
Originally written by Dr. Fabienne Chedid.
Edited by Vibha Mehta
Dr. Fabienne Chedid, Assistant Professor, Heriot-Watt University Dubai
The supply chain and logistics sector has historically been maledominated, with women facing entry, retention, and advancement barriers. However, demand for skilled logistics professionals has risen as global operations expand. This growth presents new opportunities, including for women, who have played a crucial role despite being underrepresented. A 2021 Gartner survey found that women comprised 41 per cent of the supply chain workforce, the highest recorded percentage. While this shows progress, more must be done to bridge the gender gap. Achieving true inclusivity requires deliberate efforts, and businesses must actively break barriers, support career growth, and implement policies ensuring women are recognised and rewarded.
The Impact of Women in Supply Chain Logistics
1. Enhancing Decision-Making and ProblemSolving
The logistics sector’s growth presents challenges and opportunities, demanding strategic thinking. Women enhance supply chains through diverse leadership, adaptive problem-solving, and relationship management, strengthening supplier partnerships. Their holistic approach prioritises sustainability, ethics, and efficiency, optimising operations and ensuring resilient, cost-effective logistics in an increasingly interconnected global market.
2. Driving Innovation and Technology Adoption
As digital integration advances, supply chains rely on AI, automation, and blockchain. Women drive transformation through data analytics and predictive modelling. Companies prioritising gender diversity lead in innovation, ensuring equal leadership access accelerates smarter, more efficient logistics. Inclusive decision-making strengthens technological progress and supply chain resilience.
3. Improving Workplace Culture and Employee Engagement
As the supply chain industry grows, workplace
inclusivity is vital for attracting and retaining talent. Women leaders advocate for work-life balance, professional growth, and well-being. A diverse culture boosts job satisfaction and productivity, while mentorship programmes empower women, fostering career progression and leadership opportunities in logistics.
4. Enhancing Sustainability and Corporate Social Responsibility (CSR)
As companies expand globally, sustainability and ethical practices are key in logistics. Women in supply chain roles drive sustainable sourcing, ethical procurement, and corporate social responsibility. Their leadership enhances ESG alignment, cost efficiency, and supplier diversity, improving brand reputation and long-term profitability through responsible sourcing and fair labour practices.
How to Make the Supply Chain Workforce More Inclusive?
1. Creating Equal Career Advancement Opportunities
Despite more women entering the field, leadership barriers remain. To foster inclusivity, companies must establish career pathways and leadership training programmes. Promoting gender equality requires recognising women as experts, providing skill development opportunities, and ensuring key responsibilities, job descriptions, and wages are clearly defined and uniformly applied to eliminate disparities.
2. Implementing Inclusive Recruitment and Hiring Practices
To attract more women into supply chain roles, organisations must redesign hiring processes to remove biases and encourage diverse talent acquisition. This includes using gender-neutral language in job postings, highlighting work-life balance policies to appeal to diverse candidates and ensuring hiring panels include men and women to promote fair decision-making.
Additionally, partnerships with universities, training programmes, and industry associations
can help encourage women to enter logistics careers. Scholarships, internships, and leadership training programmes can help build a pipeline of skilled female professionals ready to excel in supply chain management.
3. Offering Flexible Work Arrangements
With increasing global supply chain demands, logistics roles often require long hours and onsite responsibilities. However, offering hybrid work models, remote roles in supply chain planning, and flexible scheduling can increase workforce inclusivity. Many industries, including logistics, have embraced technology-driven solutions that enable remote monitoring, virtual supplier management, and realtime tracking of supply chain activities. By leveraging these advancements, companies can create a more balanced work environment accommodating personal and professional commitments.
4. Addressing Workplace Bias and Cultural Barriers
While progress has been made, women in logistics still face workplace biases, gender stereotypes, and career progression challenges. Companies should implement unconscious bias training and create diversity and inclusion task forces to promote gender equality actively. Regular audits of salary structures, promotions, and leadership representation can ensure fair treatment and equal opportunities for women in logistics. Additionally, fostering a culture of respect and inclusivity helps break down barriers, making the industry more welcoming for future generations of female professionals.
5. Supporting Women in Operational and Leadership Roles
Women remain
underrepresented in high-level executive roles and operational positions such as warehouse management and transportation logistics. Encouraging female participation in supply chain operations through technical training, leadership development programmes, and industry networking can help close the gender gap. Moreover, increasing the visibility of successful women in logistics leadership inspires others to enter the field. Companies must prioritise equal representation in decision-making to ensure policies reflect diverse perspectives and experiences.
As supply chain management grows in complexity and global reach, women’s contributions have become increasingly significant. They enhance decision-making, innovation, sustainability, and workplace culture, which drive business success. While the gender gap in logistics has narrowed in recent years, there is still work to be done to ensure equal opportunities for women. Achieving inclusivity in the supply chain workforce requires intentional hiring practices, leadership development, flexible work arrangements, and cultural shifts toward gender equality. By taking these steps, companies can benefit from the full potential of a diverse workforce, leading to more resilient, innovative, and successful supply chains.
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THE POWER 25 REACHING THE PINNACLE OF LOGISTICS IN THE REGION
Words by Aya Zhang
The world today has made it a necessity for things to move faster, further, and more efficiently. With this in mind, the logistics industry is standing as the core to power global trade, commerce, innovation and so many other significant aspects. It was once a simple process of transporting goods, today, it has evolved into a complex, high-tech network that operates like no other.
But behind all the breakthroughs in this forever substantial industry, there are masterminds who ensure that every step forward is a counted one. These are leaders who aren’t just keeping
up with the rapid pace of change but are setting the scene for the future. They know how to spot an opportunity when others see challenges. They embrace technology as a tool for growth, sustainability, and efficiency. They are the trailblazers who are transforming logistics into a dynamic force that drives progress in ways we could only dream of a decade ago.
In this very special edition, we recognise 25 of these extraordinary individuals/entities - those who have shaped the logistics landscape in the region and continue to push it towards new heights. We acknowledge them, for
what they have done to the people, for what they have improved for the people, and for the lives that we have today, which have been influenced by them in a way or another.
The future of logistics is being forged by those who dare to dream, innovate, and challenge the status quo. Through these leaders’ unwavering commitment and bold actions, they are laying the foundation for a new era, where tomorrow’s solutions are driven by ingenuity, efficiency, and sustainability. These individuals are creating a legacy that will redefine how we connect, move, and thrive in the years to come.
*The rankings in The Power 25 edition are based on a combination of publicly available information, industry recognition, and the impact these leaders and companies have made in the logistics sector. While every effort has been made to ensure accuracy, some factors, such as private company data or unreported achievements, may not have been fully captured. This list aims to highlight key players and their contributions, but should not be considered definitive or exhaustive.
Abdulrahman Salim Al-Hatmi 01
/ Group CEO, ASYAD Group
Abdulrahman Salim Al Hatmi, the head of ASYAD, Oman’s leading logistics and supply chain company, oversees a wide array of end-to-end solutions, covering everything from ports and free zones to maritime shipping and last-mile express delivery. A renowned business development leader and logistics pioneer, Al Hatmi excels in launching startups, building powerful brands, and helping local businesses expand into global enterprises. As a major contributor to the creation of Oman’s National Logistics Strategy 2040, he is now spearheading its implementation and driving economic growth within the sector.
Al Hatmi played a pivotal role in the formation of ASYAD Group, which encompasses 16 companies, covering three major ports and their respective free zones. He was also instrumental in the establishment of Oman Shipping, Oman Post, Oman Dry Dock, and several transport entities, including Oman Rail, which he founded to oversee the development of both the GCC and Oman’s national rail projects.
ASYAD Group is actively investing in research and development,
leveraging big data and cutting-edge technologies to create sustainable solutions and build a more agile, future-ready global supply chain. ASYAD is positioned as a key logistics hub, offering integrated logistics solutions across the Middle East and North Africa.
Abdulrahman’s contributions extend beyond his work at Asyad. He has become a strong advocate for the logistics industry in the Middle East, serving as a key figure in discussions about regional trade, infrastructure development, and the future of transportation. His leadership continues to inspire the next generation of leaders in the logistics and transport sectors.
In recognition of his efforts and the company’s remarkable growth, Abdulrahman has become a key figure in Oman’s economic development, positioning Asyad as one of the leading forces in the region’s logistics sector. With his strong vision, commitment to excellence, and drive for continuous improvement, Abdulrahman is undoubtedly one of the foremost leaders driving the future of logistics in the Middle East.
ABDULLA
Eng. Ahmed Ali Al Subaey 02
/
CEO, Bahri
Eng. Ahmed Ali Alsubaey, a highly accomplished executive with over 40 years of leadership experience both locally and internationally, currently holds the position of Chief Executive Officer at Bahri.
Drawing from his vast expertise in strategy development, operations, business development, sales, and marketing, Eng. Alsubaey leads Bahri’s strategic direction, focusing on growth and expansion within the global logistics and transportation sector, as well as related industries. His leadership drives the development and implementation of strategies that aim to position Bahri as a global leader while diversifying its service offerings and boosting its market presence.
As CEO, Eng. Alsubaey is steering the company’s efforts to enhance capabilities, broaden its market reach, and explore new business areas, with the ultimate goal of strengthening Bahri’s position in the maritime and logistics industries and delivering greater value to shareholders.
Before joining Bahri, Eng. Alsubaey had a distinguished career at Saudi Aramco and its subsidiaries, spanning over four decades. His last role at Aramco was Vice President of Marketing, Sales & Supply Planning, where he demonstrated his leadership across multiple disciplines. His career reflects his dedication to professional growth and his ability to lead teams toward exceptional success. In addition to his role at Bahri, Eng. Alsubaey currently serves as Chairman of Hyundai Motor Manufacturing Middle East, a joint venture between
the Public Investment Fund (PIF) and Hyundai Motors, and as a board member at global companies like Aston Martin Lagonda Holdings Limited, POSCO E&C, Golf Saudi, and the Golf Federation of Saudi Arabia. He has been a member of Bahri’s Board of Directors and subsidiaries since 2015 and also serves as a member in the advisory committee of ZATCA - Zakat, Tax and Customs Authority of Saudi Arabia.
Previously, Eng. Alsubaey held key positions such as Chairman of the Board for Saudi Aramco Base Oil Company (Luberef) and Saudi Petroleum Overseas Limited (SPOL), as well as several roles with Saudi Aramco subsidiaries and joint ventures. These included leadership positions with the Arab Petroleum Pipelines Company (SUMED), Saudi Petroleum Ltd. in Tokyo, Saudi Petroleum International Inc. in New York, and S-Oil in Seoul.
Eng. Alsubaey was recognised as the “Most Respected CEO of the Year” in 2009 by the Korean CEO Association. A passionate golfer, he is also fluent in multiple languages, including Arabic, English, German, Spanish, Japanese, and Korean.
He holds both Bachelor’s and Master’s degrees in Electrical Engineering from Northern Arizona University, along with an Executive MBA from Stanford University.
/ CEO, DHL Express Middle East and North Africa
Abdulaziz Busbate
Abdulaziz A. Busbate has enjoyed a distinguished 25-year career with DHL, joining the company in 2000 as a Territory Manager at DHL Express Saudi Arabia. Since then, he has steadily progressed through a series of important roles within the organisation. Over the years, he has gained extensive experience and developed a deep understanding of the logistics and courier industry. His positions within Saudi Arabia have included Global Customer Solutions Manager, Area Sales Manager, and National Sales Manager. Each of these roles has allowed him to make significant contributions to the growth and development of the company, earning him a reputation as a strategic leader and a results-driven professional.
In 2014, Abdulaziz’s career took a significant step forward when he was appointed as the Country Manager for Bahrain. His leadership and vision were instrumental in driving operational improvements and fostering an environment of excellence within the team. In 2021, Abdulaziz returned to Saudi Arabia as the Country General Manager, where he continued to build on his extensive expertise, further elevating DHL’s operations and presence in the region.
Most recently, in January 2025, Abdulaziz assumed the role of CEO for DHL Express Middle East and North Africa (MENA). In this capacity, he oversees the operations of DHL Express across 18 countries, managing a workforce of more than 5,800 employees. His leadership continues
to guide the company’s strategic direction in one of the most dynamic and competitive regions in the world. Abdulaziz’s deep understanding of the MENA market, combined with his commitment to excellence, has positioned DHL for sustained growth and success.
Throughout his career at DHL, Abdulaziz has been the recipient of numerous prestigious awards, underscoring his exceptional contributions to the company. In 2015, under his leadership, DHL Bahrain was honoured with the title of the Most Improved Country in MENA. This achievement was followed by another accolade in 2016 when the country was recognised as the Best Country in MENA for Q1. Furthermore, Abdulaziz has received multiple individual honours, including being named the Best Salesperson in Saudi Arabia in both 2002 and 2006, and Outstanding Achiever in 2009. He was also recognised for his leadership with the Best Sales Team and Best Sales Manager awards in Saudi Arabia in 2011, further cementing his status as one of the company’s top-performing executives.
Abdulaziz holds a degree in Business Administration from King Fahad University, which has provided him with a solid academic foundation to complement his practical experience. Outside of his professional life, he has a strong passion for sports, which reflects his belief in teamwork, perseverance, and the pursuit of excellence. He is also a firm advocate for the idea that people are the true powerhouse behind any organisation’s success.
Eng. Loay Mashabi 04
/ CEO & Managing Director, Saudia Cargo
Loay Mashabi is a leading figure in Saudi Arabia’s logistics sector, shaping the industry’s strategic direction and aligning it with Vision 2030. He has held pivotal roles, including Deputy Minister for Logistic Services, Deputy Governor at Saudi
Customs and COO of the AlSoudah Development project at the Public Investment Fund.
Since 2021, Loay has contributed to Saudia Cargo and Saudi Exports, strengthening the Kingdom’s global logistics and trade presence. As General
Manager at LogiPoint Services previously, he transformed Saudi Arabia’s largest bonded zone, driving operational efficiencies.
Loay holds an MBA from London Business School and a bachelor’s in petroleum engineering from King Fahd University, reflecting his strong academic and leadership foundation.
Under Eng. Loay Mashabi’s leadership, Saudia Cargo achieved remarkable growth in 2024, including a 13% increase in cargo volume, 20% revenue growth, and a 14% rise in exports. The company maintained a 92% On-Time Performance and saw significant gains in e-commerce (22%) and fashion logistics (52%).
In addition, Saudia Cargo expanded its market share by 44% through interline agreements, boosting shipments to non-Saudia Cargo destinations by 154%, while strengthening global partnerships with Worldwide Flight Services and Cainiao Group to solidify its position as a key logistics hub.
Furthermore, Saudia Cargo expanded its global reach with new routes, including Shenzhen, and delivered 1,050 tons of aid in partnership with KS Relief Center. With strategic partnerships and a customer-centric focus, Saudia Cargo strengthened its market position and is on track to become a top 10 global air cargo carrier by 2025, aligning with Saudi Vision 2030.
Gaurav Biswas 05
/ Founder and CEO, TruKKer
TruKKer is the leading digital land freight ecosystem in the MENA region, operating over 60,000 trucks across more than 40 countries in MENA, the EU, and CIS regions. It serves the diverse logistics needs of over 1,000 enterprise shippers. The company’s proprietary technology stack makes extensive use of advanced technology, enabling it to harness real-time data for maximum network efficiency.
TruKKer’s vast freight network has
been instrumental in developing the China-Asia-EU transnational trade route, effectively connecting key industrial hubs and economic zones in the EU and China with Central Asian markets.
Before founding TruKKer, Gaurav held prominent leadership positions at international consulting firms such as AECOM and Arup for over 12 years. Under his leadership, TruKKer secured the largest Series A funding ever for a startup in the region, as well as the Middle East’s first
venture debt. The company has also attracted significant investment from major backers, including Investcorp, Mubadala, ADQ, STV, and Riyad Taqnia Fund of Saudi Arabia, raising over USD 200 million in equity and debt funding.
To continuously improve and refine its offerings, TruKKer employs a 4-pillar strategy: communication and collaboration, efficiency, experience, and brand. “Our platform collates data from each interaction at every touchpoint, and the self-learning algorithms identify usage patterns and behaviours, which helps us become more relevant to our customers,” Gaurav explains.
Innovation is central to the company’s success, and Gaurav praises Saudi Arabia’s national policies and the positive trends they have fostered. He says: “There is backing at the highest level. We also think the current evolution will increase in the coming years as investors and governments play a more active role in creating value globally. Businesses like TruKKer are on a journey from MENA to the world!”
Farooq Shaikh
/ CEO, LogiPoint
In the dynamic world of Middle Eastern logistics, few leaders have made as significant an impact as Farooq Shaikh, CEO of LogiPoint. Recognised as a leading executive in the Middle East’s logistics and supply chain industry, Shaikh’s visionary leadership has significantly impacted the Kingdom’s logistics infrastructure and capabilities.
Shaikh’s journey began in 2009 when he joined the core leadership team of the SAR 2 Billion Red Sea Gateway Terminal project, overseeing the development of Saudi Arabia’s first privately-built container terminal. Between 2011 and 2018, he served as Chief Group Financial Officer for SISCO Group before becoming the CEO of LogiPoint.
With over 20 years of experience in the Middle Eastern market, Shaikh’s strategic expertise has positioned LogiPoint as the Kingdom’s leading developer and operator of Logistics Parks and Economic Zones. His framework for success revolves around three key commitments: “Our Customer, Our People, and Our Environment.” Under his guidance, LogiPoint has fostered a customer-focused and solution-driven culture, continuously enhancing its service quality and operational efficiency.
Under his leadership, LogiPoint has achieved numerous milestones, including the 2023 opening of the innovative Warehouse Village 5, featuring a dedicated Pharmaceutical Zone, and the launch of a 25,000 SQM facility for Aramex. LogiPoint also secured a SAR 1 billion+ investment partnership with Gulf Islamic Investments to develop Grade A warehousing solutions across Saudi Arabia. The company’s digital transformation, including the implementation of E-Invoicing, has further improved its operational efficiency.
Shaikh’s strategic vision aligns closely with Saudi Arabia’s Vision 2030, positioning LogiPoint as a
major contributor to the Kingdom’s goal of becoming a global logistics hub. His leadership has attracted international companies and accelerated Saudi Arabia’s trade growth. LogiPoint’s partnership with Unipart Group to develop next-generation logistics facilities directly supports the Kingdom’s goals of innovation and sustainability.
LogiPoint, under Shaikh’s guidance, has incorporated sustainability into its corporate DNA, focusing on renewable energy, water conservation, and waste elimination. The company’s commitment to reducing its carbon footprint aligns with Saudi Arabia’s broader environmental goals.
Looking ahead, Shaikh remains dedicated to positioning LogiPoint as a key player in Saudi Arabia’s logistics sector, supporting the Kingdom’s continued growth and development in line with Vision 2030.
/ CEO, Logistics District, Dubai South Mohsen Ahmad
Mohsen Ahmad oversees Dubai South’s entire Logistics District as its chief executive officer. Having set up its free zone and established the Dubai Logistics Corridor, which connects Jebel Ali Port with Al Maktoum International Airport via a single, custom-bonded zone, Mohsen leads the overall execution of the district’s operations, manages its financial planning, and is responsible for setting the district’s strategic directions and goals. He was also instrumental in laying the groundwork for future developments to ensure the district’s sustainable growth.
Anticipating the rapid growth of e-commerce and witnessing the growing number of international and regional movers in Dubai, Mohsen championed the development of EZDubai, a purpose built e-commerce hub that supports the growth of the sector through state-of-the-art facilities and infrastructure within the Logistics District. Additionally, as an industry veteran, he played an instrumental role in developing Dubai’s overall e-commerce strategy to consolidate the emirate’s position as a hub for global e-commerce.
Mohsen joined Dubai South in 2008
following more than 12 years of experience in the supply chains and logistics sector, having held management posts at Al Futtaim Logistics and tenure as head of inbound logistics at Dubai Aluminum Company (DUBAL).
He had set his sights early on a career in supply chain and logistics, with a bachelor’s degree in logistics and transportation from the University of Tennessee, USA and a Master of Science in logistics and supply chain management from Cranfield University School of Management, United Kingdom.
He is currently a fellow member and was previously the secretary general of the Chartered Institute of Logistics and Transportation (CILT), UAE.
Saud Abu Alshawareb
Saud Abu Alshawareb is the Executive Vice President - Industrial at TECOM Group PJSC, on behalf of Dubai Industrial City, and has been instrumental in the growth of Dubai Industrial City, the region’s leading manufacturing and logistics hub. His innovative approach to industrial leasing and strategic planning has created a collaborative environment at Dubai Industrial
City, which has become a key player in Dubai’s manufacturing sector since its establishment in 2004.
Home to over 1,100+ clients and 350+ factories, Dubai Industrial City offers a worldclass masterplan divided into six strategic zones: base metals, machinery, minerals, food & beverage, transport, and chemicals. This structure fosters intra-sector collaboration and
a seamless manufacturing network, minimising supply chain uncertainties and waste.
Abu Alshawareb’s experience has cemented the city’s role as a catalyst for public-private collaboration, supporting major initiatives like Operation 300bn, the Comprehensive Economic Partnership Agreements (CEPA), and the Dubai Economic Agenda ‘D33’.
Dubai Industrial City has secured strategic partnerships with entities like Emirates Development Bank (EDB), which committed to providing AED 1 billion in funding to its clients over the next 3-5 years. Abu Alshawareb is a driving force for Dubai Industrial City, which is today home to a multitude of local and international manufacturing giants like A.P. Moeller-Maersk, Himalaya, Nutridor, Unilever, Al Khayyat Investments, and Standard Carpets. His contributions continue to strengthen Dubai Industrial City’s role as a cornerstone of Operation 300bn, Dubai Economic Agenda ‘D33’, and the UAE’s vision for economic prosperity.
/ Executive Vice President - Industrial, TECOM Group PJSC, on behalf of Dubai Industrial City
A.P. MollerMaersk
A.P. MollerMaersk is an integrated logistics company working to connect and simplify its customers’ supply chains. As a global leader in logistics services, the company operates in more than 130 countries and employs 100,000 people world-wide. Maersk is aiming to reach net zero emissions by 2040 across the entire business with new technologies, new vessels, and alternative fuels.
7X
X, the new brand identity of Emirates Post Group Company, is a Public Joint Stock Company under the Emirates Investment Authority. Headquartered in Dubai, UAE, 7X operates as a trade, transport, and logistics investment and holding group, overseeing and managing its diverse portfolio including Emirates Post, EMX, FINTX, and EDC.
7X supports the UAE’s socio-economic development by integrating national goals across logistics, e-commerce, financial inclusion, and digitalisation. It is the driving force enabling a world in motion from the 7 emirates to the 7 continents, and across the 7 seas.
Kuehne+ Nagel
With over 80,000 employees at almost 1,300 sites in close to 100 countries, the Kuehne+Nagel Group is one of the world’s leading logistics providers. Headquartered in Switzerland, Kuehne+Nagel is listed in the Swiss blue-chip stock market index, the SMI. The Group is the global number one in air and sea logistics and has strong market positions in road and contract logistics.
Kuehne+Nagel is the logistics partner of choice for 400,000 customers worldwide. Using its global network, logistics expertise and data-based insights, the Group provides endto-end supply chain solutions for global companies and industries. As a member of the Science Based Target Initiative (SBTi), Kuehne+Nagel is committed to sustainable logistics by reducing its own environmental footprint and by supporting its customers with low-carbon logistics solutions.
*Although leadership details were unavailable at the time, these companies are included in the Power 25 due to their significant impact and leadership in the logistics world. Their continued growth and innovation solidify their place among the top players in the field.
Mohamed El Zeftawi 12
/ General Manager, Al Masaood Commercial Vehicles and Equipment (CVE)
Al Masaood Commercial Vehicles and Equipment is a trusted provider of comprehensive logistics and equipment solutions, representing global brands such as UD Trucks, Renault Trucks, Dongfeng, TCM Forklifts, and Oshkosh Airport products. With a strong reputation in the market, CVE
offers tailored commercial vehicle solutions, multibrand after-sales services, and leasing options that cater to businesses of all sizes. The division’s success is underpinned by its ability to deliver high-quality, durable, and cost-efficient solutions that align with the diverse needs of its clients.
Mohamed El Zeftawi, General Manager of Al Masaood Commercial Vehicles and Equipment (CVE), is a seasoned leader with over two decades of experience in the automotive and logistics industries. His journey with CVE has been one of transformation and growth, steering the company to become a dominant force in the commercial vehicle sector. Under his leadership, CVE has expanded its market share, diversified its offerings, and positioned itself at the forefront of tailored aftersales solutions.
With a deep understanding of the industry, Mohamed El Zeftawi has implemented strategies that go beyond just selling vehicles. His approach focuses on customer needs, building long-term relationships, and delivering tailored solutions. This customer-centric mindset has enabled CVE to shift
from a tender-focused model to a more balanced approach that includes retail, after-sales, leasing, and fleet solutions. Recognising the importance of adaptability, he has also driven digital transformation within the division, enhancing operational efficiency and customer engagement.
One of his achievements has been the launch of the Middle East’s first electric waste management truck in collaboration with Renault Trucks, reinforcing his commitment to sustainability and innovation. Additionally, his strategic expansion of CVE’s product portfolio has strengthened the division’s presence across multiple segments, including logistics, construction, and waste management.
Another key area of focus is strengthening partnerships with government entities and private businesses. Through collaborations with organisations like TADWEER, ADNOC, National Guard and Civil Defence, CVE is shaping the future of the region’s logistics and waste management sectors. The company is also working towards expanding its leasing and after-sales services, ensuring customers receive comprehensive support throughout the vehicle lifecycle. By developing advanced service offerings, including predictive maintenance and fleet management solutions, El Zeftawi aims to further enhance its customer experience and operational efficiency.
In recent years, Mohamed El Zeftawi has increased CVE’s market share in Abu Dhabi from 2% to 20%. This achievement is a result of strategic business decisions, expanding revenue streams, and enhancing customer engagement. Due to his vision, CVE recorded an impressive fivefold increase in total revenue since 2018. Beyond revenue, CVE’s reputation for reliability and innovation has solidified its position as a preferred partner in the industry.
El Zeftawi is also exploring new markets, leveraging CVE’s expertise to expand beyond the UAE. With plans to introduce its manufacturing capabilities to international clients, the company is positioning itself as a global player in the commercial vehicles sector.
Additionally, he has placed a strong emphasis on sustainability, aligning with global and regional efforts to reduce carbon emissions. The launch of electric trucks, vans, and buses under Dongfeng and Renault Trucks has been a major milestone, enabling businesses to transition to greener transport solutions. Furthermore, El Zeftawi has introduced telematics and fleet operating technology, empowering clients to optimise their fleet efficiency and reduce operational costs. This integration of technology with sustainability efforts has allowed CVE to offer smarter, more efficient, and environmentally friendly transport solutions.
Through innovation, strategic growth, and a relentless focus on customer satisfaction, El Zeftawi has cemented Al Masaood CVE’s position as a leader in the industry. With a clear vision and a strong foundation, the company is set to achieve even greater success in the years to come. As CVE continues its journey of excellence, it remains dedicated to pioneering solutions that drive progress and redefine the future of commercial mobility.
Looking ahead, Mohamed El Zeftawi envisions a future where CVE continues to lead in sustainable transport solutions and manufacturing excellence. His commitment to the UAE’s “Make it in the Emirates” initiative has driven the expansion of CVE’s manufacturing division, catering to both local and international markets. This move not only supports the local economy but also enhances the company’s ability to deliver high-quality, customized vehicles. Through this initiative, CVE is set to become a key contributor to the UAE’s industrial growth and selfsufficiency in commercial vehicle manufacturing.
Beyond his business achievements, El Zeftawi is known for his people-first leadership style. He believes that the success of any organisation lies in its people. By investing in staff training, creating clear career paths, and fostering a culture of collaboration, he has built a team that is highly skilled and deeply committed to CVE’s vision. His leadership philosophy centers on empowerment, continuous learning, and professional growth, ensuring that his team remains agile and motivated.
MOHAMED EL ZEFTAWI
DR. RAMAN KUMAR
Dr. Raman Kumar 13
/ Managing Director, Al-Futtaim Logistics
Dr. Raman Kumar, Managing Director of Al-Futtaim Logistics, is an accomplished logistics professional with over 35 years of industry experience. In 2021, he earned a distinguished Professional Doctoral Certificate in Global Leadership and Management from the European International University (E.I.U.) in Paris, further solidifying his commitment to enhancing his expertise and leadership abilities. Dr. Kumar also holds an M.B.A., C.M.A., and postgraduate degrees in finance and management, and he hails from Chennai, India. Dr. Kumar is also an active member of esteemed professional accounting bodies in the U.S.A. and Australia, contributing to the global accounting community.
Leading a diverse team of over 1000 associates, Dr. Kumar has spearheaded technological innovations at Al-Futtaim Logistics, including AI-driven digitisation, transport management and new services such as electric vehicle (E.V.) logistics, food security logistics, time-sensitive AOG aerospace and exhibition logistics. He has also led the company’s geographical expansion into Saudi Arabia and Oman. Guided by customer-centric values, Dr. Kumar has transformed Al-Futtaim Logistics into a diversified and innovative logistics service provider.
One of his key initiatives was the introduction of the Yard Management system for automotive logistics, resulting
in significant reductions in operational costs and order turnaround time. Under his leadership, Al-Futtaim Logistics has earned several ISO certifications, expanded into international markets, enhanced its valueadded services, and fostered a culture of rapid decision-making. The company now offers a broad range of logistics services, with a strong focus on customer experience and operational excellence.
Outside the corporate world, Dr. Kumar is deeply engaged in community and environmental initiatives. He supports nationalisation efforts, advocates for environmental and social causes, and mentors university students.
Recognised for its environmental efforts, Al-Futtaim Logistics has been awarded Green Freight Asia’s Leaf 3 Label, demonstrating its commitment to reducing carbon emissions. The sustainability program includes initiatives targeting Scope 1, 2, and 3 emissions, particularly in logistics and supply chain management. The company reduces its carbon footprint through electric and biofuel-powered transportation and sustainable logistics solutions. The most recent accolade, in addition, is the Green Logistics initiatives award in 2025.
Dr. Kumar’s leadership and transformative impact have earned him numerous awards throughout his career, particularly in areas such as sustainability, innovation, and excellence in logistics.
Othman Aljeda 14
/ CEO, Aramex
Othman Aljeda is a seasoned logistics leader with over 30 years at Aramex, driving the company’s global expansion and innovation. Joining the company in 1994, Othman quickly rose through the ranks, holding key leadership roles across regions and functions. His vision and precision were instrumental in the company’s growth, including its expansion into North America, Europe, and Asia. Today, Aramex operates in over 600 cities across 70 countries, employing more than 16,000 professionals.
Othman’s leadership is defined by a strong commitment to a people-first culture, empowering employees to innovate and deliver exceptional service. His belief in fostering an inclusive, growthoriented workplace has been a cornerstone of Aramex’s success. This approach is reflected in his leadership style, which emphasises transparency, collaboration, and excellence.
From 2007 to 2017, Othman spearheaded Aramex’s expansion into Asia, establishing key hubs in Hong Kong and Singapore and overseeing acquisitions like Mail Call and Fastway Couriers, enhancing the company’s global footprint. In 2017, he was appointed Regional CEO for Europe, North America, and Asia, where he drove growth and profitability in these key markets. His leadership was crucial during the COVID-19 pandemic, where he served as Interim COO, ensuring continuity for Aramex during an unprecedented time.
In 2021, Othman became Global CEO, leading the strategic repositioning of Aramex as an integrated express, logistics, and freight company. Under his leadership, Aramex embraced automation and cuttingedge technology to enhance efficiency, scalability, and customer experience. The company’s growth continued, with strong financial results in 2024, including an 11% year-on-year increase in revenues and a 6% rise in gross profitability.
Othman’s commitment to sustainability and operational excellence has positioned Aramex for continued success. The company has rolled out automation and route optimisation technologies, improving service delivery and handling increased volumes smoothly. Employee engagement has also been a priority, with Aramex launching comprehensive training programmes and achieving a 98% return-to-work rate after maternity leave. In 2024, the company’s voluntary attrition rate improved, and Aramex was recognised as a “Best Place to Work” in the UAE and Saudi Arabia.
Othman has earned numerous accolades throughout his career. He holds a degree from Richmond University in the UK and has completed executive programmes at the Wharton School of Business in the USA. Othman’s leadership continues to shape the future of logistics, driving innovation and growth at Aramex.
Stanislas Brun 15
/ Vice President Cargo,
Etihad Cargo
With over two decades of leadership in the air cargo and logistics industry, Stanislas Brun has established himself as a visionary in air cargo operations. Appointed as Vice President Cargo at Etihad Cargo in February 2024, he brings a wealth of expertise from his previous role as Senior Vice President Global Airfreight at Geodis, where he was instrumental in managing global air cargo operations and advancing supply chain efficiencies. His extensive experience in optimising airfreight services, coupled with his strategic foresight, has positioned him as a key driver of innovation and growth within the sector.
In his leadership role at Etihad Cargo, Stanislas oversees global commercial operations, network planning, and revenue management, ensuring the carrier continues its upward trajectory in market share and operational efficiency. Under his guidance, the airline has reinforced its reputation as an industry leader, delivering customer-centric solutions and maintaining its status as the air cargo partner of choice.
Etihad Cargo is a global leader in air cargo logistics, providing specialised transport solutions for pharmaceuticals, perishables, live
animals, high-value electronics, and e-commerce among others. The carrier operates a strategic hub in Abu Dhabi, connecting key global markets across Asia, Europe, North America, Australia, and Africa. Etihad Cargo continues to evolve through digital transformation, operational efficiency, and a commitment to sustainability.
In 2024, Etihad Cargo achieved record-breaking results, recording a 24% revenue increase and a 12% increase in cargo leg tonnes carried. The airline achieved an 88.2% Delivered-As-Promised (DAP) rate and maintained high On-Time Performance (OTP) with 81.5% for arrivals and 82.7% for departures, demonstrating its strong commitment to service excellence.
In 2024, the launch of SecureTech, a dedicated product for the safe transport of high-value electronics and lithium batterypowered devices, contributed to a 14% rise in tonnage in this segment. PharmaLife, the carrier’s IATA CEIV Pharma-certified solution, also recorded an 11% increase in tonnage, bolstered by advanced temperature-controlled logistics, including cool dollies and thermal blankets.
A key part of Stanislas’s leadership strategy has been
increasing customer engagement. The establishment of a dedicated Customer Experience Department, alongside the introduction of AI-driven tools such as the Sales Cockpit, has streamlined the customer journey, improving real-time booking efficiency and predictive insights. Organisational changes have strengthened customer relationships, with the airline restructuring its global network into four key regions and appointing regional general managers and senior product and global account managers to ensure tailored service and market responsiveness.
Etihad Cargo also prioritised diversity and inclusion, increasing female representation by 12%, bringing the total to 30%. Initiatives such as the Women of Etihad network have supported professional development and leadership opportunities, creating a platform for women to contribute to innovation and success across the organisation.
Rami Younes 16
/ General Manager, Swisslog Middle East
Swisslog is a global leader in robotic, datadriven, and flexible automated solutions, alongside reliable, modular service concepts. As part of the KUKA Group, the company is at the forefront of intelligent automation, helping businesses enhance speed, accuracy, and cost efficiency across industries such as e-commerce, grocery, retail, fashion, food and beverage (F&B), and more. The company’s advanced technologies optimise supply chains, making warehousing, logistics and material handling operations more scalable and responsive to evolving market demands.
Under the leadership of the General Manager, Rami Younes, Swisslog Middle East continues to see significant growth and success in the region. With over 25 years of experience in the logistics sector, Rami has played a pivotal role in shaping Swisslog’s strategy in the region and tailoring solutions to meet the unique needs of businesses.
Swisslog has secured a plethora of projects spanning a range of its solutions, including warehouse management software (WMS), state-of-the-art pallet automation, automated small-volume goods solutions, and AutoStore systems, all tailored to the needs of the region’s dynamic industries. AutoStore is known for its compact storage design and fast order processing capabilities. With more than 400 installations globally, AutoStore by Swisslog continues to set the standard for efficient storage solutions that optimise space and increase productivity.
Additionally, Swisslog is focusing on expanding its autonomous mobile robots (AMR) portfolio and developing innovative solutions such as the AutoStore multi-temperature solution, which is designed to meet the logistics needs of industries requiring temperature-sensitive operations, like F&B and grocery. Swisslog’s SynQ software complements
its technology, enabling seamless integration and real-time control to ensure warehouses operate at peak.
As the company looks to the future, Swisslog is preparing for continued growth in the region, and in fact, plans to expand its workforce by 20% over the next 12 months to meet rising demand for its technologies. With over a decade of success in the region, Swisslog Middle East remains a leader in logistics automation, continually setting new standards in supply chain innovation. The company’s commitment to customer-centric solutions and its expanding portfolio ensure it will remain at the forefront of the industry, driving the future of automation in the region.
Eng. Fathi Baisaa, the dynamic Managing Director of United Warehouse Company, a leading digital 3PL based in Port City, Jeddah. With over three decades of unmatched expertise, Mr. Baisaa is a legend in the industry, having shaped success stories across supply chain development, food processing, and packaging through numerous greenfield projects.
A true titan of collaboration, his career mirrors the achievements of influential industry giants such as Hayel Saeed Anam, Alesayi, Alzamil, Almuhaideb, and Alrajhi Group. His strategic leadership and business acumen have transformed every partnership into a triumph, setting new standards of excellence across the Kingdom and the wider Middle East. Mr. Baisaa is a master in the art of building resilience and driving profitability, transforming challenges into opportunities and ventures into resounding successes.
His name has become synonymous with steadfast leadership, widely recognised by key players and influential figures within Saudi Arabia’s business landscape. Outside of his professional life, Mr. Baisaa is a devoted family man, bringing a rare blend of courage and empathy to his leadership approach. His impact stretches far beyond business achievements—he leaves a lasting mark on the lives of those he works with and the sectors he continues to advance.
/ Managing Director, United Warehouse Company
Under Mr. Baisaa’s stewardship, United Warehouse Company stands as more than just a logistics hub—it’s a shining example of how vision and execution can shape an entire industry. Mr. Fathi Baisaa is a pivotal force in Saudi Arabia’s evolving logistics landscape, lighting the way forward with transformative influence and charting the future of the sector.
RAMI YOUNES | ENG. FATHI ABDULLAH BAISA
Alain Kaddoum 18
/ Managing Director, Savoye Middle East
With over 15 years of industry expertise, Alain Kaddoum has been exceptionally boosting Savoye’s market presence and growth in the supply chain and logistics technology sector. As the Managing Director, he has been the driving force behind the company’s innovative solutions in warehouse automation and supply chain management, making it today as a one-stop-shop for all integrated hardware and software solutions.
Over the years, his leadership and inputs have been integral to the development of the local market by pushing forward automation, robotics, innovation and AI-based solutions such as the barcode free warehouse and modular software platforms, exemplified by the recent upgrade of Savoye’s
ODATiO 3MS, which revolutionised warehouse management with smarter decision-making.
Under his guidance, the company secured key partnerships with major companies such as InCube, New East General Trading, CJ Logistics and the latest with Apparel Group, delivering fully integrated and automated warehouse systems with advanced software and robotics solutions. The company also expanded its presence to KSA. These collaborations have reinforced Savoye’s leading position, and the company is expected to expand its operations in the Middle East, driving the adoption of AIdriven solutions to meet the evolving demands.
For Savoye’s latest project, in partnership with Apparel Group, Alain, with his team of experts, is closely supervising the integration of its advanced intralogistics solutions into Apparel Group’s newly established global distribution facility in Dubai. Savoye’s advanced warehouse automation systems with its ODATiO Warehouse Management System (WMS) will empower the facility to process up to 300,000 units daily, allowing Apparel Group to efficiently manage its high order volumes and diverse product range. With the design phase already completed, Savoye is set to begin the installation process of the distribution centre in early 2025. The facility is expected to go live by the first quarter of 2026.
Guided by Alain’s leadership, in 2025, Savoye will continue to prioritise delivering innovative solutions in line with evolving customer needs. By offering flexible and future-proof technologies, Savoye reaffirms its commitment to helping clients navigate an ever-changing business landscape. The company is eager to see how its new advancements, along with the latest project, will redefine the supply chain industry in the years to come.
Tarek Sultan Abishek Shah 19 20
/ Vice Chairman, Agility
Tarek Sultan is the Vice Chairman of Agility, a global leader in supply chain services with 65,000+ employees across six continents. He led the company’s growth since 1997 through strategic acquisitions. Sultan serves on various boards, including the Abu Dhabi Chamber of Commerce, DSV A/S, the World Trade Organisation’s Business Advisory Group, and Gulf Air.
Sultan is also a member of the World Economic Forum (WEF) and co-chairs its Supply Chain and Transport Governors community. Sultan has advised the Singapore Economic Development Board and served on the boards of Gulf Bank and Burgan Bank. He previously worked at New York Associates and Southport Partners. Tarek holds an MBA from the Wharton School at the University of Pennsylvania and a Bachelor’s in Economics from Williams College.
/ Co-Founder & Group CEO, RSA Global
Abhishek Shah is the Co-Founder & Group CEO of RSA Global, a pioneering digital supply chain solutions company transforming logistics across emerging markets in the Middle East, Africa, and the Indian Sub-continent. A visionary leader with a deep passion for digital innovation, sustainability, and leadership, Abhishek drives RSA Global’s expansion, integrating cutting-edge technology to enhance efficiency and scalability.
Beyond RSA Global, Abhishek has co-founded Fero AI and Cargo Forwarder, two forwardthinking LogTech ventures that are reshaping the logistics landscape. His strategic investments in innovation and technology underline his commitment to revolutionising the industry.
Abhishek holds a Master’s degree in Civil Engineering from the University of Warwick and is an alumnus of the Harvard Business School’s Owners/Presidents Management Programme (OPM 2024). He is also an active member of YPO (Young Presidents’ Organisation), reinforcing his commitment to leadership excellence and global business growth.
Emile Hoogsteden 21
/ Chief Executive Officer, SOHAR Port
Emile Hoogsteden is an entrepreneurial executive with over 30 years of experience in developing global business partnerships in commercial shipping, ports, and logistics. He leads SOHAR Port into its next stage of expansion, robust business growth, and energy transition towards becoming a fully integrated industrial port and logistics hub.
Results-driven with a focus on global trading and shipping lanes, he aims to realise SOHAR Port and Freezone’s potential as an engine for economic diversification, sustainability, and investment to support Oman’s development goals. He has a strong track record in senior management at P&O Nedlloyd
B.V., APM Terminals International B.V., and most recently, the Port of Rotterdam as Vice President Commercial.
Alongside a commercially oriented mindset and experience working with international governmental authorities, Emile possesses deep expertise in defining and executing Commercial Digitalisation strategies. He has served on the boards of Sohar Industrial Port Company, Rotterdam Port Promotion Council, and Greenport Venlo.
Emile holds a master’s degree in Corporate Law from Erasmus University Rotterdam and several diplomas in management and leadership.
Nabeel AlKharabsheh
/ General Manager, Zajel Courier Services
Nabeel AlKharabsheh is a pioneering force in the logistics and supply chain industry, with over a decade of experience driving innovation, operational excellence, and strategic growth. Armed with a degree in industrial engineering from the Hashemite University in Jordan, Nabeel has held pivotal roles with leading global logistics companies like Aramex, FedEx & AJEX, honing his expertise in freight forwarding, courier services, e-commerce, and integrated logistics solutions.
As General Manager of Zajel Courier Services, one of the UAE’s fastest-growing logistics companies, Nabeel has spearheaded groundbreaking initiatives that have expanded Zajel’s footprint, establishing it as a leading integrated logistics service provider offering all freight and courier solutions. Under his dynamic leadership, the company has redefined its value proposition, delivering seamless logistics solutions and elevating customer experiences. Nabeel’s influence extends beyond corporate leadership. He is a sought-after speaker at major industry events, where he shares forward-thinking insights and inspires innovation.
Laurance Langdon 23
/ General Manager, MFC Group
Laurance Langdon has been working in the Middle East since 2012, following a journey which took him global, establishing and leading companies in China, SE Asia, and Africa. A logistician with 35 years’ experience, since 2020 he has been guiding the MFC Group, based in Dubai, UAE.
Established in 1977, MFC has been a pioneer in the UAE logistics sector, and this continues today as they operate a dynamic and diverse lean organisation, focused on its core business of logistics, warehousing, projects & chartering, and container depot operations.
MFC Group operates in a very crowded logistics sector but differentiates itself by having the right people and delivering quality services, with the customer at the centre of the strategy. A simple but effective outlook.
With niche tools, such as its inhouse developed flexible ERP systems; niche solutions, such as its experienced Project & Chartering division; and niche benefits, such as its sustainable carbon free storage facilities (fully solar powered), the focus on the customer has seen MFC Group solidify its place in the UAE logistics landscape.
Hiba El-Mohbi Navin Narayan 24 25
/ Executive Director, StarlinksB2B Division
Hiba is a pioneering force in the logistics industry, breaking down barriers for women in a sector traditionally dominated by men. As the Executive Director of Starlink’s B2B Supply Chain Business Unit, she has been instrumental in propelling the company into the ranks of leading logistics hyperscalers. Her visionary leadership has fostered operational excellence and a customer-first approach, leading to an outstanding 95%+ customer retention rate and a CSAT score of 8.5 NPS. A mother of two and a passionate advocate for diversity, Hiba is inspiring the next wave of female leaders and challenging societal norms in Saudi Arabia. With a distinguished career at DHL, Kellogg’s, and The Hut Group, Hiba’s contributions have been crucial to Starlinks’ swift rise, transforming it from a startup to one of the top players in the Saudi logistics market.
/ CEO, Acme Intralog
Navin Narayan is the CEO of Acme Intralog, a leading technology company providing advanced material handling and warehouse automation solutions in the Middle East. Under Navin’s visionary leadership, Acme has grown into a trusted name in industrial automation and is celebrating 50 years in April.
Navin began his career in 1998 at the family business, focusing on facility design consultancy and storage solutions. This experience laid the foundation for his expertise in logistics optimisation and automation. In 2012, Navin led Acme’s transformation into a system integrator for factory and warehouse automation, and by 2019, the company expanded into manufacturing integrated solutions at its headquarters in Jebel Ali.
Today, Acme designs, develops, and implements end-to-end automation systems, combining cutting-edge hardware - such as conveyors, robots, and automated storage and retrieval systems - with custom software that optimise operational efficiency. Acme is renowned for its ability to seamlessly integrate with customer systems, delivering tailored solutions that enhance productivity.
With over 25 years of expertise, Navin has led Acme’s expansion into Europe, India, and South America, driving its continued growth and innovation.
FAITH, FAMILY, FORD
In celebration of International Women’s Day, we are joined by c, an extraordinary trailblazer who has shattered records in the automotive industry
With over 25 years of experience, Sondra Sutton Phung has held global leadership roles at Ford, driving profitability in its SUV and electric vehicle
segments. As the first woman to lead in several key positions, she played a crucial role in Ford’s marketing strategy, generating over USD 1 billion in profits for the SUV portfolio and advancing electric vehicle adoption.
Can you walk us through your journey up until now, from your childhood to your position today. What are the key factors that shaped who you are?
I love your question – it’s one I’ve been reflecting on a lot lately.
One of the most pivotal moments in my life was receiving a full academic STEM scholarship to attend Clark Atlanta University (CAU), a renowned HBCU in Georgia. It was then that I realised my dreams were within reach. Another defining experience was accepting my first international service assignment with Ford in Hiroshima, Japan, in 1999. Coming from a small town in Georgia, the opportunity to live, work and immerse myself in the unique culture of Japan was truly life changing. It not only prepared me to embrace future global opportunities but also gave me a deeper understanding of how to connect with the diverse customers we serve throughout our global portfolio of products.
who wish to pursue higher levels, I always ask: “What are you going to do to set yourself apart from everyone else?” My best advice would be to:
1. Set a five-year vision – Define where you want to be and create a roadmap to get there.
2. Find a mentor – Share your plan with a mentor who understands your company’s culture and can help ensure your goals are realistic and achievable.
3. Deliver stellar results –Consistently produce highquality work, on time, and exceed expectations.
4. Anticipate your boss’s needs – Stay proactive by identifying what your leader will need before they ask for it.
5. Engage with Employee Resource Groups (ERGs) –
Sondra Sutton Phung, General Manager, Global Truck, Ford Motor Company
These groups offer invaluable networking opportunities and a strong support system.
6. Secure an advocate –Different from a mentor, an advocate is someone who believes in your potential and will actively work to break down barriers on your behalf.
Finally, I encourage every woman to step into their power; we tend to hesitate when asking for what we deserve, further contributing to the wage gap with men. You must step into your power, ask for what you want, and never be afraid to try a different path to reach your goal.
What are the most important market trends you are observing in the global truck sector, and how is Ford positioning itself to adapt?
The global midsize pickup truck market is experiencing significant growth and transformation. In 2024, the market was valued at approximately USD 30 billion and is projected to reach around USD 40 billion by 2031. Some of the key market trends we are seeing include:
1. Global Expansion and Localisation: Companies are tailoring models to meet regional demands. Whenever I am in Dubai, I notice the unique decals on a certain mid-size pickup competitor. These decals are a unique blend of cultural preference,
marketing strategy, desert rally influence, and trim level differentiation making it a standout vehicle.
2. Economic Factors: Rising vehicle prices and economic uncertainties in many global markets suggest a potential shift in consumer preferences and purchasing power. Having a diversified portfolio of products will be key to navigating these challenges.
What strategies do you use to foster innovation within your team and encourage them to think outside the box?
I have found that successful teams tend to all have the following characteristics:
• They have clear goals and plans.
• They have leaders that are accountable and decisive.
• They collaborate effectively.
• They resolve conflicts constructively.
• They each have a clearly defined role to play.
• They celebrate each other and the team’s success.
How does Ford stay ahead of competitors in the global truck market, and what do you believe sets Ford trucks apart?
Ford sets itself apart globally with its truck lineup by combining unmatched durability, innovative technology, and best-in-class capability to meet the diverse
needs of customers. From the legendary F-Series in North America to the versatile Ranger sold in over 180 markets, trusted worldwide for both work and adventure, Ford trucks are designed to perform in any environment. With cutting-edge features like Pro Power Onboard, hybrid and electric powertrains, and advanced driver-assist systems, Ford continues to push the boundaries of truck innovation. Backed by decades of leadership and a commitment to quality, Ford trucks remain the top choice for those who demand strength, reliability, and smart solutions for the road ahead.
What advice would you give to someone aspiring to a leadership position within the automotive industry?
Great question. First, when you enter a
company, join an employee resource group. I would also recommend everyone get a mentor, someone who assists them in terms of understanding what choices they need to make in their career. As you progress in your career and start doing great work and delivering results, you soon want to find an advocate because they will break down the barriers that inevitably exist in large corporations – advocates are essential to career advancement. Keep upskilling yourself and don’t wait for or expect a company to provide you with every skill needed for advancement. If you need to take a class with your own money, do it.
What has been the most rewarding part of your role as a general manager, Global Truck, Ford Motor Company?
The most rewarding part of my role at Ford is knowing that our vehicles play a vital role in people’s lives - whether it’s a small business owner relying on a Ranger to get the job done, a family taking an adventure in an Everest, or a fleet operator maximising efficiency with our latest innovations. Leading a team that shapes the future of trucks, balancing capability with sustainability, and ensuring we stay ahead in a competitive market is incredibly fulfilling. Seeing the tangible impact of our work, delivered by a team that has over 200 years of combined Ford service, is what drives me every day!
FAITH, FAMILY, FORD
The The City Ride Beneath
An ambitious city has ambitious plans, what’s the story behind Teslas in Tunnels?
Words by: Aya Zhang
In a city that thrives on advancement, Elon Musk’s The Boring Company (TBC) is teaming up with Dubai’s Roads and Transport Authority (RTA) to bring the “Dubai Loop” to life – an underground high-speed transport system Musk himself has likened to a “wormhole.” Designed to tackle the city’s most congested areas, the
Loop transports passengers to their destinations without any stops in between, resembling an underground highway more than a subway. This underground marvel promises to rewrite the rules of urban transport.
Spanning 17 km (10.6 miles), the first phase of this groundbreaking project, also known as “Teslas in Tunnels,” will
start with 11 stations, allowing passengers to travel through tunnels in electric vehicles, reaching speeds of up to 160 km per hour. This will cut travel time between key points in Dubai to just minutes.
Taking cues from the success of the Vegas Loop, which started in 2021 with five stations, the Dubai project will expand gradually. While the Vegas system aims for over 100 stations, the Dubai Loop has the potential to evolve into something even grander.
With an initial goal of transporting 20,000 passengers per hour, the Dubai Loop has big ambitions to scale up to over 100,000 passengers per hour as demand grows. However, a specific timeline for completion has yet to be announced.
According to TBC, unlike traditional subways, there’s no real limit to how many stations can be built along the tunnel route, as each station can be as compact as just two parking spaces. This small footprint allows stations to be seamlessly integrated into busy city centres, parking garages, and residential areas. The high number of stations will spread out Loop vehicles and foot traffic, offering more convenient entry and exit points while easing congestion in densely populated areas. If necessary, larger stations can be added to accommodate more passengers.
When it comes to safety, the company has stated that The Loop tunnels are equipped with comprehensive safety features, including emergency exits, fire detection and suppression systems, as well as an emergency communication system designed specifically for first responders. These safety measures are regularly tested in collaboration with local Police and Fire Departments.
Loop vehicles and passengers can maintain direct communication with a 24/7 Operational Control Center through Blue Light Stations, LTE cell service, and Wi-Fi.
The tunnels are fully lit, and in the event of an emergency, there is complete camera coverage throughout, ensuring no blind spots.
The Dubai Loop isn’t just about moving people from point A to point B. It’s a glimpse into the future, where the transport system adapts and grows with it. With its high-speed tunnels, sleek electric vehicles, and compact, strategically placed stations, this underground network is poised to tackle congestion in a city that will continue to reinvent itself time and time again.
MeetsAmbition Infrastructure
ISaudi Arabia’s logistics boom is laying the foundation for the future economy, creating a robust backbone for trade, connectivity, and sustainable growth
Words by: Vibha Mehta
f an economy’s heartbeat is its infrastructure, logistics is the lifeblood that keeps it flowing. In Saudi Arabia, this vital industry is undergoing a seismic transformation—redefining how goods move, trade flourishes and economies grow. The Kingdom’s push toward a diversified, nonoil economy under Vision 2030 has placed logistics at the forefront, rapidly expanding its supply chain ecosystem and creating a ripple effect across industries.
A striking transformation is unfolding across Riyadh’s vast highways and bustling industrial zones. Once defined by oil fields, the landscape is now home to sprawling logistics hubs, state-of-the-art warehouses, and seamlessly connected transport corridors. Saudi Arabia’s logistics revolution is no longer a distant ambition—it is a rapidly materialising reality, attracting global attention and redefining the region’s trade and supply chain dynamics.
A Market in Motion
Saudi Arabia’s logistics sector is evolving at breakneck speed. According to recent reports, the market is expected to reach SAR 94 billion ($25 billion) by 2026, with a growth rate that outpaces most global counterparts. This is driven by three key pillars: infrastructure investment, e-commerce acceleration, and international trade expansion.
Take King Salman Energy Park (SPARK), a sprawling industrial hub spanning 50 square kilometres, designed to be a global logistics powerhouse. It hosts cutting-edge warehousing
and distribution facilities and is positioned as a gateway for companies targeting the Middle East, Africa, and Asia.
Similarly, the Red Sea Gateway Terminal in Jeddah has become one of the busiest logistics hubs in the region, handling record-breaking container traffic. These aren’t just isolated projects but part of a larger, meticulously crafted blueprint designed to make Saudi Arabia a logistics superhub.
Bridging the Supply Gap
With such rapid growth comes an equally pressing challenge: demand is soaring, but supply must keep up. The logistics sector thrives on efficiency, and with Saudi Arabia’s increased focus on mega-projects like NEOM, The Line, and Qiddiya, the need for world-class warehousing, automation, and last-mile solutions has never been greater.
Retail giants like Amazon and Noon are expanding their footprint, fueling the demand for fulfilment centres. In fact, Amazon recently opened its largest logistics facility in the Kingdom, spanning more than 390,000 square feet. With e-commerce sales projected to hit $13.3 billion by 2025, the logistics backbone supporting this digital revolution is being strengthened at an unprecedented pace.
On the supply side, real estate developers and logistics providers are racing to build state-of-the-art cold storage, multi-purpose warehouses, and integrated logistics hubs to cater to this demand. Global players like DHL, Aramex, and UPS have ramped their investments, making Saudi Arabia a key logistics battleground.
Technology as the Game-Changer
The Kingdom’s logistics expansion isn’t just about brickand-mortar warehouses but smart, tech-driven solutions that redefine efficiency.
AI-powered warehouse automation, robotic sorting, and IoT-enabled fleet tracking are becoming industry standards. Companies are integrating blockchain technology to ensure transparency in the supply chain, while drones and autonomous delivery vehicles are being tested for last-mile logistics—an initiative that could revolutionise the industry in densely populated cities like Riyadh and Jeddah.
One prime example is STC Logistics, which has incorporated AI-driven predictive analytics to streamline supply chain processes. By leveraging data analytics and machine
learning, companies can anticipate demand fluctuations, optimise inventory management, and reduce operational inefficiencies.
The Role of Free Economic Zones
Saudi Arabia isn’t just expanding logistics—it’s making it more attractive for investors by introducing Free Economic Zones (FEZs). The recently launched Integrated Logistics Bonded Zone (ILBZ) near Riyadh Airport is a testament to this vision.
With zero customs duties, relaxed regulations, and incentives for foreign investors, these zones are designed to attract global supply chain operators, manufacturers, and logistics tech firms. International investors are already eyeing Riyadh and Dammam as prime locations for expansion, with logistics giants setting up regional headquarters to capitalise on Saudi Arabia’s strategic positioning.
Challenges & Opportunities
Despite its rapid rise, the Kingdom’s logistics industry faces a few hurdles.
• Skilled labour shortages: As the industry expands, the demand for trained logistics professionals and supply chain managers is growing. This presents a golden opportunity for vocational training programs and partnerships with universities.
• Regulatory complexity: While new FEZs and streamlined customs procedures make trade easier, bureaucracy still poses challenges for smaller logistics firms looking to scale.
• Sustainability concerns: With Saudi Arabia committing to net-zero emissions by 2060, the logistics sector must innovate greener transport solutions, energyefficient warehouses, and carbon-neutral supply chain models.
A Future Built on Logistics
The momentum behind Saudi Arabia’s logistics boom is unstoppable. With billions invested, global players entering the market, and technology driving efficiency, the Kingdom is laying the groundwork for an unparalleled logistics ecosystem.
What excites me most is that this transformation is about more than numbers and investments—it’s about creating connectivity, facilitating trade, and fueling economic growth. A decade from now, we may realise that this was when Saudi Arabia redefined its place in the global supply chain. The roads, the ports, and the warehouses aren’t just infrastructure; they’re the bridges to a future where the Kingdom stands as a true logistics powerhouse.
Changing Tides
Uncharted waters and intelligent currents: smart ports, AI, and the disruptive future of global shipping
As a member of Impact Innovation Board, Khadeeja merges creative strategy, emerging trends, and community building to drive transformation. With a Fine Art background and a passion for cultures, she crafts impactful narratives bridging startups, industry insights, and public-private sectors.
Words by: Khadeeja Hamid
For centuries, maritime trade has been a force of nature— an unpredictable, fluid system dictated by tides, weather, and global demand. But now, the ocean is learning to think.
With the rise of AI-driven logistics, hyperconnected ports, and the looming shift towards alternative transport solutions, maritime trade is undergoing a radical transformation. The shipping industry, once slow to evolve, is now at the precipice of a tech-driven revolution—one that
could fundamentally alter the need for ocean freight as we know it.
Smart Ports: The Rise of Algorithmic Trade
The modern supply chain is no longer just about moving cargo—it’s about predicting its movement before it
even begins. Smart ports are turning docks into data hubs.
At the forefront are ports like Jebel Ali in the UAE and Khalifa Port in Abu Dhabi, which have integrated AI-driven predictive logistics, automated cranes, and IoT-enabled container tracking. Ships no longer just arrive—they are expected, anticipated, slotted into an algorithmic flow that optimises every movement. Predictive analytics help avoid congestion before it happens, while blockchain-backed digital ledgers make paperwork nearly obsolete. The goal? Seamless, frictionless trade.
But automation comes at a cost. As ports become hyperefficient, they may also become more vulnerable—not to physical bottlenecks, but to cyber disruptions. Ports are already high-value targets for cyberattacks, with ransomware incidents capable of shutting down entire shipping networks in hours. The future of maritime trade may be smarter, but it is also more fragile.
The End of the Shipping Container? Alternative Logistics Are Here
Even as ports get smarter, a bigger shift is underway—one that questions whether maritime logistics will remain dominant at all. The industry’s defining icon, the standardised shipping container, may soon face its greatest disruption yet: being bypassed entirely.
With advances in alternative transport models, the monopoly
of ocean freight is being challenged. Hyperloop cargo systems, such as DP World’s Cargospeed, promise to move freight at near-supersonic speeds, reducing what would be weeks at sea to mere hours on land. At the same time, cargo drones—currently in prototype stage—could offer an airborne alternative for smaller, high-value shipments.
Floating logistics hubs, such as Saudi Arabia’s ambitious Oxagon, envision supply chains operating without fixed landbased constraints. Instead of relying on massive inland ports, the next evolution in freight may involve modular floating distribution centres, dynamically rerouting goods based on demand and global trade shifts.
The Fluid Future of Maritime Logistics
With ports growing smarter and alternative logistics models gaining traction, the industry is at a crossroads. Will shipping remain the backbone of global trade, or will AI, hyperloop systems, and airborne logistics render ocean freight obsolete?
One thing is certain: the old ways of thinking—rigid shipping routes, delayed customs processing, and unpredictable supply chains—are being dismantled. The ocean, once a force to be navigated, is now a force to be anticipated, analysed, and optimised. Logistics is no longer just about moving goods—it’s about predicting, strategising, and rethinking what movement means altogether.
The maritime industry may have been slow to change, but in the age of AI-driven foresight and post-ocean logistics, the tides are shifting faster than ever.
MASTERINGAUTOMATION TO TRANSFORM THE LOGISTICS WORLD
How is ALS Logistic Solutions revolutionising the future of logistics across industries worldwide?
of material handling solutions, from manual operations to fully automated, robotically supported systems. This includes air cargo handling systems, modular warehouse equipment, express handling systems, industrial facility automation, and car parks.
With over 30 years of experience, ALS Logistic Solutions is a leading provider of automation solutions for material handling, air cargo, and car park systems. The company offers a comprehensive range
Moh’d Moh’d, CEO, ALS Logistic Solutions
With head offices in the UAE, Germany, Malaysia, and Singapore, ALS has built a reliable network of suppliers to provide world-class engineering and IT solutions to clients globally. The company has developed cutting-edge technology to support nextgeneration logistics and material handling systems, improving throughput, enhancing real-time data capture, and embedding security functionality to streamline each step of the logistics process.
ALS’s engineers optimise material handling systems and processes, resulting in operational benefits such as reduced handling times, expedited clearance, digitalise storage tracking, identity management, and enhanced material movement. By leveraging process improvements, ALS ensures that materials flow efficiently, moving at optimal speeds throughout the journey. The company is one of the few turnkey providers capable of delivering all aspects of air
cargo terminals with in-house expertise.
Expert engineers develop Automated Storage and Retrieval Systems (ASRS) that streamline the storage and retrieval of goods in cargo handling, manufacturing, manufacturing, stock-keeping and distribution facilities, ensuring maximum efficiency and throughput.
In order to achieve optimal material flow and guarantee customer throughput, ALS offers highly advanced automated IT storage systems. It studies customer requirements to provide advanced material flow solutions, offering turnkey projects for automated high bay warehouses by applying advanced software technologies. ALS has also delivered specific industry solutions for material handling of specialised product categories such as pharma or cold chain, including solutions which meet
regulatory inspection and safe handling requirements.
The Al Dawaa Logistics Distribution Center in Saudi Arabia is a prime example of ALS’s innovation, demonstrating how new technologies address customer needs while optimising operations for maximum efficiency. By ensuring a continuous flow of movements across different areas and operations, ALS’s technology significantly increases throughput.
Furthermore, ALS develops solutions tailored to meet complex operational requirements, addressing material handling challenges at optimum levels. Its experience across various industries enables the company to bring fresh perspectives and innovative ideas, helping clients create customised solutions that meet project requirements while ensuring efficient and secure
material handling.
Recently, ALS was honoured with the prestigious ‘Outstanding Technology Product or Service Award’ and the ‘Best Air Cargo Handling Systems Award’, recognising the company’s leadership and excellence in the logistics and automation industries.
As a global market leader in integrated air cargo terminals, ALS has built a diverse range of air cargo terminals worldwide, including some of the largest and fully automated facilities at Dubai International Airport, Singapore International Airport, Abu Dhabi International Airport, Dubai Duty Free, Muscat International Airport, Salalah International Airport, SATS Dammam International Airport, Frankfurt International Airport, Brussels International Airport, Lagos International Airport, and Bangkok International Airport.
SONIA VASWANI
Chief Human Resources Officer of SeaLead
Sonia Vaswani is the Chief Human Resources Officer at SeaLead, where she leads the Human Resources function and plays a key role in positioning SeaLead as an employer of choice. She has over 20 years of experience in the maritime sector, and has been with SeaLead for three years. Sonia has been pivotal in supporting SeaLead’s success, particularly in the area of hiring and retaining maritime talent. Join us as we uncover how she maximises every hour of her day.
06:00: The first thing I do when I wake up is pray for my family’s well-being. I then help my children get ready for school before preparing myself for the workday.
08:30: I am in the office and use the quiet morning hours to plan my tasks for the day.
09:30: I have a morning catch-up with my team to prioritise our activities. We discuss the day’s challenges and ensure everyone is clear on their roles and responsibilities.
10:00 onwards: As we are in a growth phase, HR’s priority is to establish offices in key locations. This involves incorporation related matters, securing office space, manpower planning, hiring key personnel, ensuring compliance with local laws, and positioning ourselves as an attractive employer.
Being part of a global business means interacting with colleagues and partners across different time zones. Mornings are often spent working with teams in Asia, Australia and the USA, while afternoons focus on the Middle East, Africa, Europe, and the Mediterranean.
12:00: In Singapore, it’s common to eat out, so I usually step out with a colleague for a quick meal, a brief but refreshing break.
13:00: Hiring and retaining talent is a key activity for a growing company. I work closely with our business leaders to build strong teams, ensuring we attract individuals who align with our culture, strategy and vision.
16:00: I join a call with the new joiners’ induction team to enhance their understanding of the organisation, making sure they feel supported and integrated into our global community.
18:00: It’s time to head home. The drive back usually involves listening to relaxing music to clear my mind after a busy day, a simple way to maintain balance after a full day.
19:30: Dinner is a special time for the family. We usually eat outdoors in our open space, surrounded by plants I love tending to. It’s a time for laughter as the children share their anecdotes from the day, and the family bonds together.
