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AI DRIVEN ‘SUPERAGENT’ In conversation with Christophe de Rassenfosse, Chief Product Officer at Property Finder When did Property Finder decide to introduce the ‘SuperAgent’ and why do you think this was a necessary addition for the company? At Property Finder, we are working hard to empower people in their home search journey. People use Property Finder to make two of the most important decisions in their lives: first - where they live and second - to find a property they can rent or buy. We believe both of these decisions can be made more efficiently with data and top performing agents, which is how the idea to launch SuperAgent came into play. In line with our goal of creating a hassle-free home finding experience for our customers and driving agents to make this journey seamless for the home seeker, we introduced SuperAgent to reward agents that are client obsessed. The label SuperAgent is granted by an AI driven ranking system, powered by an in-house data platform - Agent Data Assistant (ADA). With SuperAgent we seek to make this power available and accessible to the millions of individuals that are using Property finder every month, it enriches the home seekers’ journey with transparency and unbiased information. The new launch also 66 | CONSTRUCTION BUSINESS NEWS ME | JULY 2022
aims to propel brokerage real-time digital experience, enriching home-finding journeys in GCC. Tell us about the features of the ‘SuperAgent’? How does Agent Data Assistant assist the SuperAgent? SuperAgent is the MENA region’s first artificial intelligence driven ranking system, powered by an in-house data platform - Agent Data Assistant (ADA). Custom-developed by Property Finder, the new system uses millions of data points and aims to help home-seekers find the most responsive agents with up-to-date and improved knowledge of the properties and the community. Property Finder has a gold mine of information with the millions of units that are advertised on our site, we engage our audience with almost all the agents in the UAE. Through ADA we researched quality pattern by combining agent responsiveness, quality of property listings, and agent reports, to identify top-performing ones as SuperAgents. ADA adds a layer of AI algorithm to the analytics workflow, surfacing quality scores, and rewarding the best-in-class agents for WWW.CBNME.COM
