Construction Business News ME - November 2024

THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION PROFESSIONALS

A Spectacle of Talent and Triumph Presenting the winners of the Construction Innovation Awards 2024!

Minds in Motion

A through round-up of Construction Innovation Summit Saudi 2024

SMART SAFETY WITH AI

Javeria Aijaz, MD of HITEK, on how AI-powered SAFETEK boosts HSEQ safety.

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EDITOR

Success in Every Smile

Celebration—it’s the heartbeat of every success, the spark that gives purpose to all our efforts. At the recent Construction Innovation Awards 2024, I was reminded of the power of joy in our achievements. Every award presented was more than a recognition; it was a moment that crystallized years of effort, late nights, and resilience. Seeing individuals and companies standing proudly, basking in the glow of accomplishment, was like watching dreams take flight. There was pride, relief, excitement, and, most of all, a shared sense of joy that lit up the room.

Witnessing each winner’s reaction brought home a profound truth: success isn’t a solo journey. It’s a moment that connects everyone in the room, a ripple of triumph that reaches beyond the stage. These moments of celebration do more than recognize achievement; they elevate our purpose, inspiring each of us to push a little harder and reach a little higher. When one person achieves something significant, it sparks a chain reaction, reminding us all of our potential to achieve. Celebrating wins, both big and small, is like adding bricks to a foundation of motivation and ambition. They’re the stepping stones toward even bolder goals.

That evening, as winners took the stage and applause filled the air, I realized that these celebrations do more than honor excellence. They fuel the spirit of our industry, reminding us that our work isn’t just about meeting targets or building structures—it’s about creating legacies. We’re building a future that will outlast us, a future that inspires others to think bigger, to innovate, and to break boundaries. The construction industry is an ecosystem of ideas, collaboration, and dreams. Every cheer, every handshake, and every shared smile reinforced that we are united in this journey to leave a lasting mark on the world.

So, here’s to these powerful moments that bring us together. Here’s to the joy that drives us, the success that strengthens us, and the celebrations that remind us why we do what we do. Let’s keep dreaming, keep striving, and never underestimate the power of taking a moment to celebrate the journey. After all, it’s the joy in our wins that inspires every next step.

Vibha Mehta Editor-in-Chief vibha@bncpublishing.net

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ONE DEVELOPMENT LAUNCHES LAGUNA RESIDENCE

ONE Development, a homegrown boutique developer with offices and showrooms in Abu Dhabi and Dubai, revealed details of its flagship AED 2 billion project in Dubai’s City of Arabia. This development is expected to become an iconic strategic project attracting homebuyers and investors.

The Laguna Residence was officially launched at a spectacular event held at Dubai’s Coca-Cola Arena. The event featured an impressive lineup of stars, including global music sensation Amr Diab, Bollywood superstar Kareena Kapor, and Egypt’s celebrated actor Amir Karara. It was hosted by renowned international presenter Raya Reach and Egyptian Star Sherif Mounir.

Distinguished guests were treated to an extraordinary reveal of Laguna Residence’s unique features, reflecting ONE Development’s vision to elevate the bar for the real estate industry.

Laguna Residence is the region’s first fully AI-integrated residential development, featuring the largest lagoon on a podium, centred between two iconic high-rise towers. The residence offers an exclusive retreat with uninterrupted views of the Dubai skyline. This distinctive community presents various unit options, from studios to three-bedroom apartments, duplexes and sky-homes, with flexible payment plans. The two towers are connected by a vibrant amenities hub, offering over 40 world-class features, including entertainment, wellness, and social spaces, creating an engaging and connected living experience where the sky’s the limit.

Speaking at the launch event, ONE Development’s Founder & Chairman, Ali Al Gebely, emphasized the company’s commitment to Dubai’s growth and its evolving real estate landscape, saying: Laguna Residence is a unique project, introducing the UAE’s first AI-integrated residential community. It offers a sophisticated lifestyle, combining convenience with personalized services. Our goal is to redefine the real estate industry by elevating daily life and reshaping the meaning of quality living. This community embraces technology, innovation and sustainability and champions eco-friendly solutions.”

He added: “As a homegrown boutique developer, our mission is to reflect the unique aspirations and lifestyles of our clientele in the UAE. By delivering iconic, high-quality developments, we align with the UAE’s strategic ambitions and leadership’s vision to attract local, regional and international investors, setting a new benchmark in the real estate industry.”

The UAE’s real estate market is experiencing steady growth, attracting investors from across the globe. The Laguna Residence project is set to offer attractive returns on investment as the first fully AI-integrated community with the region’s largest lagoon on a podium. This development aligns with Dubai’s Real Estate Strategy 2033, which aims to increase the value of Dubai’s real estate transactions to AED 1 trillion (US$272 billion) by that year.

The UAE continues to be one of the world’s most appealing real estate markets, with cities like Dubai having gained a reputation for catering to luxury and becoming a top destination for high-net-worth individuals looking to invest in property. Recently, Dubai and Abu Dhabi have made significant progress in transparency, digital integration and ease of doing business, simplifying the process of purchasing freehold residences.

Modon has launched Maysan, a high-end freehold residential development on Reem Island. The first phase features two districts: Mayar and Thoraya. Blending innovation and creativity, the overall design of the over 600,000-square-metre project is inspired by boutique-style inside/ outside living.

The first district, Mayar, consists of 132 stacked maisonettes – a new concept in Abu Dhabi – that seamlessly blend the immersive beauty of nature with modern living. These thoughtfully designed spaces create a vibrant community, providing enriching and unforgettable experiences.

Inspired by contemporary gallery elegance, the maisonettes are designed to meet the diverse needs of modern lifestyles. They cater to

large families wishing to keep their loved ones close, investors looking for control over their apartment buildings and individuals desiring the convenience of living in a resort-style development. The exquisite fourstorey maisonettes are nestled within a secure, gated community boasting a spacious spine park, perfect for strolls along its scenic walking trails.

The second district, Thoraya, combines contemporary sophistication with a sense of community. Its 184 architecturally stunning townhouses use elegant materials to create a captivating visual landscape, guarded by a private entrance that ensures exclusivity and security. This district will feature communal gardens, children’s play areas and a gym, providing a perfect balance between relaxation and recreational activities while celebrating the beauty of nature.

Targeting a diverse range of consumer segments in the UAE capital, including families, professionals, investors, and ex-pats, Maysan will feature curated lifestyle amenities, a community centre, and park access. Connected through a walkable green spine, the exclusive holistic living destination promotes wellness and a healthy lifestyle.

Bill O’Regan, Group CEO of Modon Holding, said: “At Modon, we aim to deliver communities that enrich the lives of our residents and contribute to the long-term growth and prosperity of Abu Dhabi. This development contributes to the UAE capital’s standing as a pioneering, innovative model of urban development. With Maysan, we are not just building homes but setting a new benchmark for future communities with a focus on what truly matters –quality of life.”

Ibrahim Al Maghribi, CEO of Modon Real Estate, said: “We are delighted to launch the first phase of Maysan, which marks a new chapter in our efforts to create vibrant, well-designed developments that meet the full spectrum of residents’ needs. Maysan offers the ultimate convenience, luxury, comfort and well-being in line with our commitment to realising Abu Dhabi’s vision through building vibrant communities.”

The next phases of Maysan will include villas, park district villas, beach villas, and residences. Boasting efficient layouts and a beautiful facade uplift, the spacious homes will range from three- to five-bedroom units.

MODON LAUNCHES PHASE ONE OF MAYSAN

THE LUXE DEVELOPERS SOLD AL MARJAN ISLAND’S TWO HIGHEST-PRICED RESIDENCES, WORTH OVER AED 180 MILLION

The Luxe Developers, a UAE-based real estate development firm, has announced the sale of The Celest and The Stellar, two ultraluxury residences located on Al Marjan Island. They form the pinnacle of the company’s Oceano development.

The two sky villas, priced at AED 90 million each, were sold offplan, underscoring the demand for ultra-luxurious properties in line with the increase in overseas and local UHNWI relocating to Ras Al Khaimah.

Commenting on the mega sale, Arch. Abdulla Al Abdouli, Chief Executive Officer, Marjan, the master developer of freehold properties in Ras Al Khaimah, said: “The sale of these two luxurious high-end properties underscores Al Marjan Island’s growing appeal as a sophisticated destination offering an exclusive lifestyle on par with global benchmarks. We have been the cynosure of international high-networth-individuals seeking to set up home in one of the most dynamic and picturesque neighbourhoods in the region, with top class amenities and incredible facilities. This is a major marker in our growth as a preferred investment hub while reflecting the significant growth opportunities for the real estate sector in the area.”

The Celest and The Stellar are the most expensive residences in Ras Al Khaimah. They offer a unique and exquisite living experience, epitomised by their spacious and sophisticated design, which eclipses anything

currently available on the real estate market in the Emirates.

Shubam Aggarwal, Chairman and Co-owner of The Luxe Developers, said: “Our strategic decision to launch these properties was in response to our research, which indicated there was solid demand for ultra-luxurious properties in RAK.”

“The fact that these specific properties have only been on the market for less than four months underscores the accuracy of our initial assessment. Unique quality in a sought-after location will always sell, and we are steadfast in our belief.”

The Celest and Stellar sky villas, spanning over 22,000 and 21,000 square feet respectively, offer a serene luxury experience with breathtaking beach and sea views on Al Marjan Island. Both properties feature topnotch finishes by Hirsch Bedner Associates, with private amenities such as a spa, sauna, pool, gym, home theatre, and a 4,504-square-foot

terrace with an infinity pool. Designed for privacy, they include a secluded shoreline, secure beach access, and advanced smart technology for effortless control of lighting, curtains, and air conditioning, adding to their appeal for discerning investors.

Siddharta Banerji, Managing Director and Co-owner of The Luxe Developers said: “Our sales team’s commitment has been exemplary, and we’re delighted they have become an integral part of our success story. Their expertise in showcasing the finest materials and bespoke finishes throughout the development was instrumental in closing the deal.

“Compromising on quality was not an option, as we wanted to provide an unparalleled living experience and to ensure the highest standard of craftsmanship. We were confident that discerning ultra-high-net-worth individuals would appreciate our USP and its overall market value, which has proven to be the case.”

AZIZI DEVELOPMENTS’ BEACH OASIS HAS ACHIEVED A 55% CONSTRUCTION MILESTONE

Azizi Developments, a leading private developer in the UAE, has announced the 55% construction completion of Beach Oasis, its vibrant mixed-use community in one of the emirate’s most dynamic and youthful areas, Dubai Studio City. Beach Oasis is scheduled for handover in Q3 of 2025.

The structural build is at 99%, while blockwork, MEP, internal plastering, and HVAC have reached 88%, 45%, 41%, and 43%, respectively. The total workforce has been increased to 1,646.

Comprising 476 studios, 200 onebedroom homes, and 36 two-bedroom residences spread across two buildings, Beach Oasis is a modern low-rise residential community that features

an outstanding array of amenities, including a sizeable beach-like swimming pool — the highlight of the project’s central courtyard — fully equipped gymnasiums, landscaped gardens, children’s play areas, and a central square with a multitude of retail options for the convenience of its residents.

Mr Mohamed Ragheb Hussein, Chief Development Officer at Azizi Developments, said: “We are thrilled to see the impressive advancement of Beach Oasis - a project that reflects the vision and commitment of Azizi Developments and our esteemed partners. Designed with world-class amenities in a prime location, Beach Oasis embodies our dedication to redefining modern living, offering residents and investors an unparalleled experience. Each phase of its

construction shows the meticulous craftsmanship and quality standards we uphold, ensuring that Beach Oasis is nothing short of remarkable.”

Situated on Hessa Street near Sheikh Mohammed Bin Zayed Road, Studio City is a strategic location with excellent accessibility. Residents benefit from nearby amenities, including schools and colleges, medical facilities, sports and leisure attractions, etc. Significant attractions in proximity include Dubai Autodrome, the Els Club, Dubai Polo & Equestrian Club, Dubai International Stadium, Football Academy Dubai, Sports Park, ICC Academy, and Miracle Garden, among many others.

Azizi Developments’ Sales Gallery is on the 13th floor of the Conrad Hotel on Sheikh Zayed Road.

ELEVATING LUXURY REAL ESTATE INNOVATION

Satish Sanpal, Chairman of ANAX Holding, leads the way in luxury real estate with a focus on innovation, sustainability, and community-centric living. He’s redefining urban spaces in Dubai and beyond, setting new industry standards.

As the leader of ANAX Holding, what inspired your vision for the company’s role in the construction industry, and how has it evolved?

My vision for ANAX Holding was deeply inspired by Dubai’s remarkable potential for sustainable growth and its relentless pursuit of innovation. I have always firmly believed in the city’s stability and its investor-friendly environment, which make it a magnet for those looking to diversify their portfolios for

long-term success. When I founded ANAX Developments, a key subsidiary of ANAX Holding, my ultimate goal was to redefine the luxury real estate market through cutting-edge innovations that foster community-centric living, not only in the UAE but on a global scale. Over time, this vision has evolved, continually adapting to the latest trends and needs, all while remaining focused on enhancing the quality of life for future generations.

Vento Tower offers a haven of well-being with thoughtfully crafted amenities, including a stateof-the-art gym, a rejuvenating pool, and a soothing steam room— all designed to nurture a balanced, healthy lifestyle

Could you share some recent projects highlighting ANAX Holding’s contributions to innovation and sustainability in construction?

At ANAX Developments, we aim to provide the highest standards of comfort and convenience for our residents through the provision of green spaces and premium amenities. Our commitment to sustainable and innovative development plays a central role in enhancing urban landscapes and promoting eco-friendly environments.

A recent example is the launch of VENTO Tower, which features a cuttingedge Smart Home System and includes a variety of innovative offerings, such as a co-working space, an open-air cinema, a state-ofthe-art gym, a steam room, a sauna, and a swimming pool. Additionally, our upcoming development in Al Furjan is designed with sustainability at its core, incorporating solar panels to reduce energy consumption. It is also equipped with advanced Smart Home Automation, ensuring it meets the highest standards of modern living.

How do you approach talent development within ANAX Holding to ensure your team is prepared for the industry’s evolving challenges?

At ANAX Holding, we believe that our people are the key to thriving in the fast-changing world. . By empowering our team to think creatively and push boundaries, we cultivate a culture where innovation knows no limits. From day one, our focus has been on attracting top talent and building teams that not only succeed in Dubai’s competitive market but also set new standards for excellence. A crucial part of our success lies in creating an environment where our employees feel valued and have the opportunity to grow. We prioritize inclusivity and diversity, recognizing that a team made up of different backgrounds, cultures, and experiences drives innovation. By embracing a variety of perspectives, we generate fresh ideas

Satish Sanpal, Chairman of ANAX Holding

that help us stay ahead of industry trends while delivering unmatched value across our business. Our aim is not just to prepare for the future—we are here to shape it.

With technology transforming construction, what advancements do you see as most impactful, and how is ANAX Holding leveraging these innovations?

The construction industry is rapidly evolving, thanks to new technologies that are changing how we design, build, and manage properties. One of the most impactful advancements is Building Information Modeling (BIM), which helps teams work together more efficiently by creating digital versions of buildings. This reduces errors, saves time, and makes construction smoother overall.

At ANAX Developments, we are also pushing innovation further by incorporating Smart Home technologies. By integrating Smart Home automation and Internet of Things (IoT) features, our properties offer residents enhanced control over security, energy consumption, and comfort. These innovations not only make homes smarter but also safer, more efficient, and sustainable.

What are the biggest challenges you’ve encountered in your role, and how have you addressed them to steer ANAX Holding toward success?

I acknowledge that leading a fast-growing company in a competitive and rapidly changing industry like real estate has come with its share of challenges. One of the biggest has been adapting to the constant shifts in market dynamics, whether due to regulatory changes, evolving client expectations, or other unforeseen factors. To overcome this, I have prioritized closely monitoring market trends, which allows us to anticipate shifts and make informed decisions. Another significant challenge has been balancing rapid growth with maintaining the high standards of quality and innovation that define ANAX Holding. As we expand, ensuring that every project meets our strict standards is crucial. To address this, we have implemented strong operational processes that uphold our commitment to excellence, allowing us to scale while still delivering exceptional results. Ultimately, maintaining a proactive approach has been vital in navigating the challenges of Dubai’s ever-evolving business landscape..

As an aspiring leader in construction, what role do you believe ANAX Holding plays in shaping the future urban landscape of the region?

With smart buildings rapidly transforming our cities, especially in a forward-thinking place like Dubai, we are committed to staying at the forefront of this evolution. The rise of smart cities means that urban planning will become increasingly data-driven, and ANAX Developments ensures that our projects are aligned with this shift. For example, our VENTO Tower is fitted with a state-of-the-art Smart Home System, designed to enhance both convenience and energy efficiency for residents. By integrating cutting-edge

Vento Tower rises as a 19-story architectural marvel in the heart of Dubai, where modern luxury transcends the tangible—it’s an experience that inspires

technology into our developments, we create spaces that not only elevate the urban landscape but also provide sustainable and connected environments that promote a better quality of life. At ANAX Holding, we take pride in crafting vibrant communities that are as innovative as they are livable, ensuring that our projects are both attractive and environmentally responsible. As the industry evolves, ANAX Holding will continue to leverage the latest advancements to shape datadriven urban spaces that make our developments future-proof.

What are your strategic priorities for ANAX Holding in the coming years, and how do they align with your long-term vision for the construction industry?

Our strategic priorities focus on innovation, expansion, and diversification. We aim to embrace new technologies and trends that enhance customer experiences across all sectors, including real estate and beyond. As part of our long-term vision, we’re expanding into new markets, both regionally and internationally, while continuing to explore opportunities in different industries. One of our exciting new ventures is ANAX Hospitality, with an upcoming F&B concept inspired by the rich cultural experiences of Japan. By constantly learning, evolving, and staying open to new ideas, we are positioning ANAX Holding to lead with creativity and innovation in everything we do.

Can you walk us through some of the ANAX Developments plans? Are there any significant projects in the pipeline?

At ANAX Developments, we are always eager to explore new opportunities and bring fresh ideas to life. In the real estate sector, we have several exciting projects in the pipeline. Notably, upcoming developments will soon be announced in Al Meydan, Al Furjan, and Dubai Islands, expanding our presence in key areas across Dubai, alongside our debut project, Vento Tower that was recently announced in Business Bay.

Beyond these projects, ANAX Holding continues to embrace a dynamic approach to business. We are constantly exploring new ventures and industries, with a vision that reaches far beyond traditional real estate. Our ambition knows no boundaries, and we are fortunate to be operating in Dubai, a city known for its limitless opportunities that resonate strongly with our vision, believing in our abilities driven by the belief that the sky truly is the limit for ANAX Holding.

xcellence

Alchemy Safety in

Javeria Aijaz, Managing Director of HITEK, highlights digitalisation’s role in HSEQ risk mitigation and the benefits of the AIpowered SAFETEK solution.

Maintaining a safe and compliant site is a significant challenge for businesses across many industries in today’s dynamically built environment. Despite stringent regulations and with the best efforts from operational and HSE teams, many organisations still struggle with many issues.

Recent international studies in the HSE sector within the oil and gas, construction and FM industries emphasise a shift toward a humancentric digital transformation; Approximately 60-70% of HSErelated activities in mid to largesized enterprises still heavily rely on manual processes or essential spreadsheet tools.

65% of companies still use manual data entries, reports, and hard-copy logs for incident management and reporting. Regarding risk assessment procedures, 50-60% of companies use manual checklists and paper forms for inspections, permits etc. 70%+ companies still track manual compliance through various spreadsheet formats and systems.

Training records and monitoring are also mostly manual in about 55% of companies. Integrating AI into HSEQ solutions enhances safety and compliance and fosters a proactive culture focused on continuous improvement. By leveraging these technologies, organisations can minimise risk and promote a healthier, safer workplace.

So, more specifically, what are the challenges organisations face using outdated manual systems?

1. Lack of comprehensive incident management: Without an integrated system, organisations face difficulties in thoroughly investigating incidents, identifying root causes, and implementing effective corrective action. This can result in recurring issues and non-compliance with safety standards.

2. Inadequate oversight and follow-up: Tracking and managing corrective action, audits, and inspections can be cumbersome and timeconsuming. Important safety tasks may be overlooked or not completed on time, compromising workplace safety and regulatory compliance.

3. Risk assessment and mitigation gaps: Many businesses lack the tools to identify, assess, and mitigate risk systematically. This can leave organisations

vulnerable to unforeseen hazards and potential incidents.

4. Training and compliance challenges: Tracking employee training and ensuring compliance with safety certification is also a major challenge. Manual tracking systems are often inadequate, leading to gaps in training and potential non-compliance with safety regulations.

5. Permit-to-work inefficiencies: The process of issuing and managing permits for highrisk work is often complex and inefficient. Ensuring all safety protocols are followed without a streamlined system can be challenging, increasing the potential risk of accidents.

6. Inefficient reporting systems: Traditional, manual processes for reporting observations, incidents, and violations are often slow, inconsistent, and prone to errors. This leads to delayed responses, unresolved hazards and increased risk to employee safety.

Incorporating AI into HSEQ solutions boosts safety and compliance while promoting a proactive, improvementfocused culture

Industry focus on innovative technology Health and safety compliance significantly impacts how businesses deliver their services and manufacture products. Innovation in technology use has captured industry professionals’ attention, and they are now more aware of the need to comply with HSEQ procedures and compliance.

This is what they need to address:

Quality management systems: Implement a digital platform to centralise and streamline quality management processes, such as document control, change management, and nonconformance. Automate workflows for quality-related activities, including corrective and preventive action and improvement. Ensure real-time visibility is introduced into quality metrics and performance indicators through automated dashboards and reporting systems.

Biometrics & visitor management systems: Managing site access is key to maintaining compliance, whether employees, visitors or subcontractors to deliver services. Innovative technology, including employee biometrics and visitor management systems for visitors, enables authorised access and offers broadened visibility on facility access.

Permit to work: This day-to-day process is essential for external subcontractors to gain onsite access. A checklist, status, and approvals are key elements of onsite compliance. Online systems assess and qualify contractors based on

their HSE performance, track certifications, and manage contract-related documents. Digitalising these processes brings real-time visibility and ensures compliance with automated workflows for contract safety orientation, safety plans, permit management and performance monitoring.

Training: Courses such as ‘Tool Box’ Talk’ are crucial in promoting a safety culture which covers a range of topics from company procedures to frequent incidents and issues. Digital tools for safety alerts, digital platforms to track employee engagement with safety materials, feedback to assess the effectiveness of the content and documenting and tracking safety briefings or toolbox talks.

KPIs & automated tracking and reporting: Measuring and analysing HSE performance metrics, such as incident rates, safety observations, or compliance status, is vital. Using interactive dashboards and data analytical tools to visualise and analyse HSE data, trends can be identified and support data-driven decision-making.

Digital audits and compliance: Digitalising safety audit processes, including planning, scheduling, and execution, ensures standardised approaches and efficient data collection. Developing a digital repository for audit findings, recommendations, and follow-up action enables timely resolution and improved accountability. Automated compliance monitoring ensures adherence to regulatory requirements, industry standards and internal policies. This can be achieved through digital audit trails and compliance, digital tracking of all actions, modifications and approvals, and providing a digital record for compliance and regulatory purposes.

Incident reporting: An enhanced H&S environment requires implementing digital tools for incident reporting, near-miss reporting and hazard identification reporting, affording realtime data capture and streamlined analysis. Introducing a digital inspection checklist and mobile application to facilitate efficient safety inspections is also crucial. Digitally recording HSE observations, performing risk assessments, and maintaining an environmental aspect and impact

Innovation in the use of technology has captured the attention of industry professionals, to comply with HSEQ procedures and compliance

register are essential record-keeping tools, and they make the entire process easy to follow.

HSE digitalisation also makes periodic management information & reporting much easier with a real-time dashboard, reducing the effort required to collect data. It can integrate automated data collection mechanisms to capture relevant HSEQ data, enabling real-time analytics and reporting. By implementing data visualisation tools and analytical platforms, trends, patterns, and areas of improvement in HSEQ performance can be identified, and customised reports and dashboards for stakeholders can be generated, with insights for decision-making and continuous improvement.

Enhanced collaboration and communication: Another

consideration is facilitating realtime information exchange and task management to enhance crossfunctional collaboration and ensure timely response to HSEQ concerns. Enabling mobile access to HSEQ information and tools and promoting agility and responsiveness in addressing safety and quality-related issues is also key.

With modern technology, HSEQ professionals can monitor site compliance and receive notifications, warnings, and alerts through a central data bank and user-friendly web and mobility applications.

Digital solutions are rapidly evolving, and this is how HITEK’s in-house AI-powered solution, SAFETEK, addresses HSEQ needs By implementing our H&S solution ‘SAFETEK’, businesses can significantly

improve their safety management processes, reduce risk, ensure regulatory compliance and create a safer work environment for all employees and visitors.

SAFETEK is a cloud-based mobility solution featuring the most advanced, simple, connected and automated tools for HSEQ professionals. It is designed to digitalise processes and reporting, creating a safer workplace. SAFETEK reduces reporting time, analyses data, and provides insights into preventive actions.

1. Predictive Analytics

• Accident Prediction: Uses historical data to identify patterns that lead to accidents and can implement preventive measures.

• Risk Assessment: Analyses environmental and operational data to forecast potential risk in various scenarios.

2. Observation Reporting

• Real-time Reporting: Allows employees to report realtime safety observations and potential hazards through mobile or desktop devices.

• Categorisation: Users can categorise observations by type, severity, and location to streamline response efforts.

• Automated Alerts: Triggers alerts to relevant personnel when observations are reported, ensuring timely action.

3. Incident Report

• Comprehensive Incident Logging: Enables detailed logging of incidents, including time, date, location, and parties involved.

• Multimedia Attachments: Supports the

Courses such as ‘Tool Box’ Talk’ are crucial in promoting a safety culture which covers a range of topics from company procedures to frequent incidents and issues

attachment of photos, videos, and documents to provide a thorough incident record.

• Customised Forms: Forms can suit industry needs and regulatory requirements.

• Automated Reporting: It uses natural language processing (NLP) to generate incident reports automatically based on worker inputs.

• Root Cause Analysis: Leverages machine learning to identify the root causes of incidents and suggest preventive measures.

4. Incident Investigation

• Root Cause Analysis: Tools for conducting root cause analyses to identify underlying causes of incidents.

• Investigation Workflow: Streamlined workflows guide investigators through the process, ensuring all steps are completed.

• Reporting and Documentation: Automated generation of investigation reports, with documentation stored for future reference.

5. Corrective Actions

• Action Management: Assign and track corrective actions from incidents, observations, audits, or inspections.

• Due Dates and Reminders: Set due dates for corrective actions and receive reminders to ensure timely completion.

• Effectiveness Review: Evaluate the effectiveness of corrective actions to ensure they address the root cause of issues.

6. Audits

• Custom Audit Templates: Create and use custom audit templates tailored to specific regulatory standards or internal policies.

• Scheduling and Notifications: Schedule audits and send notifications to auditors and stakeholders.

• Findings and Reports: Document audit findings, generate reports, and track follow-up action.

• Document Review: Implement AI to automate the review of compliance documents, ensuring they meet regulatory standards.

• Audit Predictability: Use AI algorithms to predict areas of non-compliance based on historical data, focusing audit efforts where they’re most needed.

7. Inspections

• Inspection Scheduling: Schedule regular inspections and notify responsible parties.

• Digital Checklists: Use digital checklists to ensure all inspection points are covered.

• Instant Reporting: Report inspection results instantly, with the ability to attach supporting documents and images.

8. Violation Reporting

• Violation Documentation: Record and document violations of safety protocols or regulations.

• Automated Workflows: Automate workflows for reviewing and addressing reported violations.

• Trend Analysis: Analyse trends in violations to identify areas requiring improvement.

9. Risk Assessments

• Risk Identification: Tools for identifying and categorising risks associated with various tasks or processes.

• Risk Matrix: Use risk metrics to assess the severity and likelihood of potential risks.

• Mitigation Plans: Develop and track mitigation plans to reduce or eliminate further risks.

10. Permit to Work

• Permit Issuance: Issue permits for high-risk work activities, ensuring all safety protocols are followed.

• Approval Workflow: Automated workflows for permit approval, ensuring all necessary checks are completed.

• Permit Tracking: Track active permits and ensure they are closed out upon completion of work.

11. Training

• Training Management: Schedule and manage employee training sessions on health and safety topics.

• Compliance Tracking: Track employee training compliance and certification status.

• E-Learning: Provide e-learning modules for remote or ondemand training.

12. Dashboards and Reports:

• Interactive dashboards and detailed reporting tools provide real-time insights into safety performance, helping organisations make informed decisions and track progress towards safety goals.

These features collectively ensure a comprehensive approach to managing H&S in the workplace, promoting a safer and more compliant environment.

Why choose SAFETEK?

“Digitalisation streamlines processes, improves data management, enhances collaboration, and optimises the overall efficiency and effectiveness of the HSEQ functions within

the business. By leveraging technology and implementing a comprehensive solution, we intend to achieve improved operational efficiency, enhanced compliance and betterdriven decision-making,” said Javeria Aijaz, Managing Director, HITEK.

SAFETEK in summary:

• A paperless HSEQ platform for your business

• White Labeling & Third-Party Integration

• Advanced dashboards and reports

• Safety KPIs dashboard and reports

• Allow your users to capture reports in the field and create actions.

• Follow up and close out actions through the app or web interface. Analyse compliance issues to prevent them from reoccurring.

• Training records and dashboards

• Employee health status monitoring through smartwatch integration

• Complete permit to work module with the approval and closure workflow

• Custom forms and checklist management

• Reduces downtime and make sure business continuity

• Scheduled inspections and audits with notifications

SAFETEK is a cloud-based mobility solution featuring the most advanced, simple, connected and automated tools for HSEQ professionals

Integrating Wellness

in Real Estate

Alex Zagrebelny, CEO & Founder of R.Evolution Real Estate, introduces Eywa, a wellness-focused landmark in Dubai’s Business Bay. Fusing sustainable design with modern technology, Eywa redefines luxury living for a healthier, eco-conscious future.

Can you walk us through the construction progress of Eywa?

We are very proud of how our project is progressing! Recently we announced we have completed stage one of the construction and we are ahead of schedule. In addition, in October, we made a monumental leap toward enhancing well-being at Eywa Tree of Life in Dubai. This milestone was a true blend of modern engineering and ancient wisdom - aimed at creating a space that nourishes mind, body, and spirit. In just 20 hours, we embedded 1,500 kg of selenite crystals according to Vastu Shastra principles and poured 5,000 tons of concrete for the first layer of the Well-being Energy Pyramid. This isn’t just about construction - it’s about creating an environment designed to purify, energise, and uplift everyone who experiences it.

How does Eywa’s design balance modern living with sustainability goals?

Eywa is designed with sustainability and resident’s well-being at its core. It offers a harmonious living environment where people feel energised and inspired, setting a new standard for residential developments in the Middle East. Eywa represents a significant shift towards a brighter, more sustainable future for any region’s landscape. The LEED Platinum certification is a testament to this commitment. On the one hand,

Alex Zagrebelny, CEO & Founder of R.Evolution Real Estate

we want to ensure sustainability standards in the construction of the building, and on the other hand, we don’t want to compromise on the luxurious amenities of modern living and, what is more important, on wellbeing of our residents. That’s the reason that Eywa also has WELL Platinum certification as well. Fewer than a handful of projects in the world can claim being both LEED and WELL Platinum certified.

What unique features of Eywa’s biophilic design contribute to resident well-being?

Eywa is not just another residential building; it is a visionary project that seamlessly integrates modern technology with ancient knowledge and world-class architecture. It is designed to enhance the wellbeing of its residents through innovative principles and stateof-the-art amenities. Combining the revered Vastu Shastra design principles with the latest technologies, Eywa creates a harmonious living environment that promotes well-being and modern comfort.

Environmentally conscious, Eywa, Tree of Life, offers enhanced well-being, energy,

and cost efficiency. One example is we are the first residential building in the world with a centralised system for supplying functional or activated, “living” water identical in composition to the water of the Icelandic glaciers to each apartment.

Eywa, like a breath of fresh air, is a serene green oasis amidst the chaos of urban life. It harmoniously blends a deep connection to nature—with its soaring trees, gardens, and waterfalls on the terraces—while still

A real library with 2500 books is being created as a collection of books and knowledge recommended for the preservation of humanity and for humanity.

CBNME IN CONVERSATION

providing easy access to the vibrant amenities of a bustling modern city.

Can you explain how Eywa achieves both LEED Platinum and WELL Platinum certifications?

Eywa is the first and only project in the Middle East that boasts both LEED Platinum and WELL Platinum certification proving its commitment to environmental and sustainable design as well as wellness for its residents in the living spaces. Adding to that is the WiredScore Platinum certification as well, confirming that each apartment operates as the ultimate smart home ensuring every resident lives within the most advanced surroundings while still enjoying and benefiting from the highest air quality, unique water systems, and the abundant nature in all the surroundings within the building itself. All of these aspects together with our meticulous selection of nontoxic, eco-friendly sustainable materials for both outside and inside design combine to bring an extremely unique offering and are an integral part of the concept and design of Eywa.

How does the project’s use of materials, such as FSC-certified wood and terracotta cladding, support environmental goals?

The future of sustainable construction lies in innovation, and we are at the forefront of this revolution. Through projects like Eywa, we have proven that it is possible to create high-performing, aesthetically stunning buildings that prioritise both human well-being and environmental

responsibility.

For example, wood is known for its warmth and grounding properties fostering a sense of connection to nature and promoting relaxation. All wood materials we use are FSCcertified, ensuring that they come from

responsibly managed forests. Another example is the facade of Eywa which is designed to reduce heat gain, which lowers energy consumption in the scorching climate of Dubai. Special attention is given to the use of materials like terracotta glazed ceramic

A new revolutionary generation of the XXI century buildings! This masterpiece showcases the endless possibilities of nature and human imagination, resulting from the Banyan tree stunning fusion, and the Hallelujah Mountains from ‘Avatar’.

tiles that minimize heat transfer. These technologies help keep the building cooler, significantly reducing the need for air conditioning—a major energy consumer in hot climates.

How is Eywa’s landscaping adapted to withstand Dubai’s climate while promoting biodiversity?

In our landscaping, we use only local plants—bushes and trees that bloom all year and can survive the tough climate of Dubai. This choice not only supports local wildlife but also saves water and reduces maintenance needs. By focusing on sustainable practices, we aim to create a strong and resilient environment that lasts a long time. Our goal is to make Eywa a lasting green sanctuary that stands out in the city, reflecting our commitment to both nature and sustainability.

Reflecting on 25 years in business, how does this milestone feel for R.Evolution?

For over 25 years, R.Evolution has been redefining architectural excellence in countries like Latvia, Germany, Spain, and now the United Arab Emirates. We have consistently delivered awardwinning residential, hotel, office, and infrastructure projects in Europe. I am proud to say that today R.Evolution is globally recognised for its unique approach to real estate, creating living spaces, residential and office, that are not only functional but revolutionary in vision. Each project aims to evolve the real estate landscape of its host city, promoting a new generation of unconventional, innovative, and sustainable living environments.

R.Evolution’s commitment to health-conscious, sustainable, and innovative real estate projects is transforming the real estate industry regionally and globally and has become the signature aspect of all of our projects.

We’re not just building structures; we’re creating legacies of wellbeing and sustainability for future generations. Eywa represents the culmination of 25 years of success, integrating our extensive experience, ancient knowledge, and cutting-edge technology.

How do you approach navigating Dubai’s complex real estate market?

Navigating Dubai’s complex real estate market requires a blend of knowledge and strategic foresight. It’s an everevolving landscape and we are leading the way in the emerging global trend of residential well-being.

We keep the needs and preferences of our clients at the core of every decision. Whether it’s the unique cultural nuances of the Middle East or the lifestyle expectations of international investors, we craft solutions that cater to both local and global demands. Sustainability and innovation is at the core of our philosophy and that makes us stand apart from the rest. In Dubai, sustainability is becoming increasingly important, especially as the city gears towards a greener future. Incorporating innovative building practices and green technologies gives us an edge,

while also aligning with the city’s vision for a sustainable, modern urban environment.

In your view, where is the future of real estate development headed?

I firmly believe that as people become more aware of the benefits of living in a healthy environment, they will demand this from their investments in real estate. Prioritising well-being will become a focus for other developers as well and I am sure that we’ll see more projects aligned with this.

As a real estate developer, there are so many factors to consider when we embark on the journey of sustainability and well-being. Every decision we take is to ensure that we don’t compromise on anything that will not deliver on this promise.

Additional comments.

It is important to note that Eywa received the Best International Apartment/Condominium Development and World’s Best Property awards at the International Property Awards in London earlier this year, as well as the Sustainable Architectural Future Project of the Year award at the Sustainability Innovation Awards.

Minds in Motion

The Construction Innovation Summit

Saudi 2024 unfolded on October 21 in Riyadh, bringing together top industry leaders, visionaries, and experts to shape the future of Saudi Arabia’s construction landscape under Vision 2030. This dynamic event covered pivotal topics such as sustainable construction, cutting-edge materials, digital advancements, and innovative project management.

The summit featured key panels that explored critical themes in the construction sector. The Champions of Contracting panel examined contracting trends, sustainability, and the transformative impact of technology. Meanwhile, Constructing the Future (For

Consultants) delved into strategic planning, project management, financial insights, and regulatory frameworks that drive growth. The Decoding the Vision by Developers & Real Estate Giants panel focused on smart cities, budgeting, market challenges, and future plans for real estate development. Finally, Adaptive Reuse: Designing for the Future by Reimagining the Past highlighted the importance of repurposing existing structures to meet modern needs while preserving heritage and promoting sustainability.

The summit fostered collaboration, inspired innovation, and facilitated the exchange of ideas, setting the stage for a thriving construction sector in Saudi Arabia.

Photography by: Alexander Bungas and Eduardo Buenagua.

PANEL 1: CHAMPIONS OF CONTRACTING

The panel explored significant shifts transforming the contracting landscape, emphasizing innovations like remote work, digital contracts, and blockchain adoption that have reshaped industry practices. Discussions on International Contracting focused on navigating cultural differences, diverse legal systems, and geopolitical risks in global business. Sustainability was a key topic, highlighting how contracting has driven ethical sourcing, diversity, and eco-friendly strategies in the supply chain. The role of technology and automation was also discussed, showcasing AI analytics, e-signatures, and contract management tools that improved efficiency and minimized risks. The session concluded with insights on the evolving future of contracting amid rapid technological changes and shifting stakeholder expectations.

This panel included the following speakers:

Darren Burke General Manager - Saudi Arabia, ALEC Engineering and Contracting L.L.C.

Amin Aljaber Chief Information Officer, Nesma & Partners

Fahad Ali Siddiqui CEO, AMAQ Contracting Company

Moderator:

PANEL 2: CONSTRUCTING THE FUTURE (FOR CONSULTANTS)

The panel on Constructing the Future for Consultants explored how consultants strategically navigated long-term visions, implemented actionable strategies, and drove sustainable growth through effective planning and innovative methods. Discussions on Mastering Project Management covered proven techniques, leadership approaches, and collaboration efforts to ensure successful project outcomes. Financial planning insights focused on optimizing resources, managing risks, and achieving financial goals. The conversation on Regulatory Support highlighted how consultants ensure compliance and advance policy. Lastly, the panel emphasized the power of collaboration, showcasing how consultants unite stakeholders for shared success.

This panel included the following speakers:

Ezzeldin Kishta

Associate Director - Controls and Digital, AtkinsRéalis

Jade Marjurum MCIPS

Associate Director Procurement, Mace

Terence Starr Executive Program Director, Project & Development Services KSA, JLL MENA

Dean Furey

Chartered Director and Head of Real Estate, Turner & Townsend

Moderator: Mina Vucic - Director of Production and Multimedia, Entrepreneur Middle East

Vibha Mehta - Editor in Chief, Construction Business News ME and Logistics News ME

PANEL 3: DECODING THE VISION BY DEVELOPERS & REAL ESTATE GIANTS

The panel discussed the evolving real estate development landscape, discussing trends, innovative projects, and market dynamics shaping the sector’s future. Key topics included the potential of Smart Cities, focusing on advanced technologies and sustainable solutions redefining urban living. The conversation also highlighted strategic budget allocation, exploring how developers optimize resources for better returns and growth. Challenges such as regulatory barriers, market volatility, and sustainability issues were also examined, with insights into how industry leaders navigate these hurdles. Emphasis was placed on collaboration among stakeholders, integrating AI and digital tools to enhance efficiency, drive progress, and shape a transformative future for real estate development.

This panel included the following speakers:

Ramzi Kanan Abukhadra Managing Partner, Mayaasim

Elias Abou Samra CEO, Rafal Real Estate Development Company

Ayman

Amin

Sejiny

Chairman, A.S. Co

Rayan

Ibrahim AlKaraw

Advisor and Board Member at various boards

Moderator: Vibha Mehta - Editor in Chief, Construction Business News ME and Logistics News ME

PANEL 4: ADAPTIVE REUSE: DESIGNING FOR THE FUTURE BY

THE PAST

The panel on Adaptive Reuse: Designing for the Future by Reimagining the Past focused on transforming existing structures to meet modern needs while preserving cultural identity. It emphasized sustainability by minimizing demolition waste and material use, supporting sustainable architecture. The discussions highlighted heritage preservation through repurposing older buildings.

Panelists also explored how Architectural Storytelling blends historic narratives with modern functionality, creating a dialogue between past and present. Technologies like BIM were discussed for improving safety and efficiency in adaptive reuse projects.

This panel included the following speakers: Mohamad Rabih Itani PartnerResidential Sales and Marketing Projects, Knight Frank MENA

Lama Al Kharboush Senior Associate, Aedas

Ghaith Awad Senior Architect, Dar Al Omran

REIMAGINING

Bart Leclercq Head of Studio, BSBG, KSA

Nermeen Zeineddine Head of DesignSaudi Arabia, INC KSA

Moderator: Mina Vucic, Director of Production and Multimedia, Entrepreneur Middle East

Riyadh Exhibition and Convention Center (Malham), Riyadh, Saudi Arabia

A Spectacle of Talent and Triumph

The winners of the Construction Innovation Awards 2024 were revealed on October 30, 2024, at the Hilton Al Habtoor Palace. Organized by Construction Business News Middle East and BNC Publishing, the event has quickly gained traction, becoming one of the most eagerly awaited occasions in the construction industry. This year, the awards received a remarkable response, with hundreds of nominations pouring in from loyal supporters and new entrants alike.

The Middle East’s construction industry is undergoing a dynamic transformation, with a strong focus

on ambitious projects, sustainability, and digital innovation. Landmark developments like NEOM in Saudi Arabia and Expo City Dubai in the UAE showcase cutting-edge smart city infrastructure and sustainable practices, aligned with goals like Saudi Vision 2030. The sector is embracing BIM, AI, and IoT for enhanced efficiency and safety, alongside offsite construction to reduce waste. This shift is creating environmentally responsible, future-ready communities across the region.

A heartfelt thank you to everyone who participated in the nominations and joined us in celebration. Congratulations to all the winners for their exceptional contributions to the industry!

Photography by: Alexander Bungas and Eduardo Buenagua.

The high-speed rail network is designed to span 2,000 kilometres, connect 60 stations, and support 500 million annual journeys with trains reaching speeds of 230 km/h in Egypt.

/ PROJECT AWARDS

HOSPITALITY PROJECT OF THE YEAR

ALMAL REAL ESTATE DEVELOPMENT LLC

/ PROJECT AWARDS

RETAIL PROJECT OF THE YEAR

ROSHN GROUP

NAME OF THE PROJECT: ROSHN FRONT

ROSHN Front is located in north Riyadh, spans 1.87 million sqm at King Salman Road and King Fahad Bridge, valued at over 17 billion SAR.

/ PROJECT AWARDS

SUSTAINABLE PROJECT OF THE YEAR

NAME OF THE PROJECT: MAIMOON GARDENS

Maimoon Gardens reflects the Fakhruddin Properties’ commitment to sustainable, innovative real estate, setting a benchmark for Dubai’s net-zero goals with advanced design and communityfocused initiatives.

/ PROJECT AWARDS

PROJECT WITH THE BEST ARCHITECTURE

ANAX DEVELOPMENTS

NAME OF THE PROJECT: VENTO TOWER

Set to elevate the future, Vento Tower showcases sleek, luxury-focused architecture, blending innovation, sustainability, and modern aesthetics.

/ PROJECT AWARDS

BEST ISLAND PROJECT OF THE YEAR

ATKINSRÉALIS

NAME OF THE PROJECT:

The Qetaifan Island is set to become Qatar’s iconic destination, offering world-class facilities, pedestrianfriendly streets, and lush gardens. It redefines architectural excellence and sets new benchmarks for sustainable, culturally rich large-scale developments in the region.

/ PROJECT AWARDS

INFRASTRUCTURE PROJECT OF THE YEAR

HASSAN ALLAM ROADS AND BRIDGES

NAME OF THE PROJECT: NORTH LUXOR AXIS

Aligned with Egypt’s Vision 2030, this project boosts economic and social development by enhancing traffic flow, accessibility, and tourism, supporting the government’s plan to link the road network across the Nile.

/ PROJECT AWARDS

MIXED-USE DEVELOPMENT PROJECT OF THE YEAR

AQUA PROPERTIES

NAME OF THE PROJECT: THE CENTRAL DOWNTOWN, ARJAN

This project by Aqua Properties is a unique mixed-use development transforming urban living within a vibrant 7-acre hub. Its four towers feature modern studios and 1 to 3-bedroom apartments, designed to suit Dubai’s diverse lifestyle.

/ PROJECT AWARDS

RESIDENTIAL PROJECT OF THE YEAR

SELECT GROUP

NAME OF THE PROJECT: SIX SENSES RESIDENCES

DUBAI MARINA

Six Senses Residences Dubai Marina is a masterpiece of craftsmanship and visionary design, standing 122 stories tall. It offers an unmatched living experience, seamlessly blending with the vibrant energy of Dubai’s dynamic metropolis.

HIGHLY COMMENDED: SWISS BUREAU INTERIOR DESIGN, SHA RESIDENCES

/ PROJECT AWARDS

FUTURE PROJECT OF THE YEAR

NAME OF THE PROJECT: ROSSO BAY AND NIKKI BEACH RESIDENCES

Rosso Bay and Nikki Beach Residences are all set to redefine beachfront living on Al Marjan Island, featuring 1,998 units across six towers with panoramic sea views and a variety of floor plans.

BRANDED RESIDENCES OF THE YEAR

MIRAGE

NAME OF THE PROJECT: ST. RÉGIS RESIDENCES

Mirage will showcase luxury apartments across two art-deco-inspired towers, offering world-class amenities and breathtaking views near Dubai Opera and

Burj Khalifa.

/ PROJECT AWARDS

MEGA PROJECT OF THE YEAR

NAME OF THE PROJECT:

Situated in Dubai South, this 15 million square foot development includes over 30,000 units, with luxury villas, mid-rise apartments, and a crystal-clear lagoon, offering a distinctive waterfront lifestyle.

/ PROJECT AWARDS

MODULAR PROJECT OF THE YEAR

SOBHA CONSTRUCTIONS

NAME OF THE PROJECT: THE CREST

The Crest achieved its goals by integrating in-house systems, enabling swift adjustments to meet demands, which ensured progress and timely completion.

/ PROJECT AWARDS

NAME OF THE PROJECT:

This Egypt-based project uses advanced PEM electrolyzers, AI, and remote sensing to enhance sustainable energy, marking a breakthrough in green hydrogen and ammonia production.

/ PROJECT AWARDS

ONE ZA’ABEEL

One Za’abeel is a luxury landmark in Dubai, featuring high-end residences, premium offices, and a five-star hotel. It includes the world’s longest cantilever, offering exclusive amenities and panoramic views.

/ PROJECT AWARDS

ICONIC PROJECT OF THE YEAR

AHS PROPERTIES

NAME OF THE PROJECT: CASA CANAL

Casa Canal is located in the heart of Dubai, the project offers stunning canal views, lush landscapes, and a design that blends architecture with nature, epitomising modern living.

/ COMPANY AWARDS

BETTER TOMORROW BY JLL MENA

LL MENA is a leading global provider of real estate and investment management. It utilises the most advanced technologies to create sustainable real estate solutions.

HIGHLY COMMENDED: Championing sustainability by Douglas OHI

CSCEC’s early adoption of BIM and offsite methods for UAE high-rise projects has boosted efficiency, cut onsite labour by 30%, and upheld a strong safety record with zero fatalities in four years.

/ COMPANY AWARDS

FIT-OUT FIRM OF THE YEAR

KHANSAHEB CIVIL ENGINEERING

Khansaheb’s journey began in 1935 when it was established as a contracting firm. Its impressive portfolio spans everything from five-star hotels and shopping malls to cycle tracks and interchanges, showcasing its extensive reach across nearly every sector of the market.

HIGHLY COMMENDED: SWISS BUREAU INTERIOR DESIGN

/ COMPANY AWARDS

BEST DESIGN-BUILD FIRM

AMAQ is a top design and build firm known for turnkey construction, premium fit-out, and customized solutions, with over 20 years of expertise in civil, electromechanical, and interior projects in Saudi Arabia.

COMPANY AWARDS

ALPHABETA PROPERTIES

Alphabeta Properties introduced the first rental auction of its kind in the GCC. For the first time in the region, luxury rental units were leased through a silent auction process, providing renters with a transparent and fair opportunity to bid on their desired homes.

/ COMPANY AWARDS

DIGITAL TRANSFORMATION AWARD OF THE YEAR

Egis has a track record in the digital space, with award-winning tools, skills, and partnerships. Since early last year, the company has redefined its whole approach to digital, with new teams, ambitious investment and a new direction.

/ COMPANY AWARDS

TECHNOLOGY AND INNOVATION IN FM EMRILL

Emrill’s TechSphere platform combines IoT, AI-powered solutions, and GPS tracking to boost operational efficiency. With over 2 million tasks digitally recorded and 561,022 assets tracked, it significantly enhances both safety and productivity.

HIGHLY COMMENDED: LATINEM FACILITIES MANAGEMENT

/ COMPANY AWARDS

EMIRATES NATIONAL FACILITIES MANAGEMENT

ENFM has achieved strong revenue growth driven by a broad client base and a steady flow of longterm contracts. Strategic investments in innovation, technology, and workforce development have strengthened the company’s competitive advantage.

/ COMPANY AWARDS

PROJECT MANAGEMENT COMPANY OF THE YEAR

KEO INTERNATIONAL CONSULTANTS

KEO has successfully delivered numerous key projects and reached major milestones on significant developments across the GCC. The company has also recently secured new contracts for multiple giga projects, including Rua Madina, Murabba, NEOM, Qiddiya, Diriyah Gate Development, and others.

/ COMPANY AWARDS

BEST ENGINEERING FIRM OF THE YEAR

KPM is a global multidisciplinary engineering firm that offers solutions in MEP, structures, sustainability, infrastructure, construction engineering, and modern methods of construction (MMC) to the worldwide built environment, with a presence in the US, UAE, UK, Saudi Arabia, and India.

HIGHLY COMMENDED: BETAM

/ COMPANY AWARDS

CONTRACTOR FOR INNOVATION IN

TECHNIQUES LINQ BY ALEC

Linq by Alec is an innovative approach that combines the best practices in the industry with high-quality materials, resulting in a product that is easy to assemble and operates efficiently in any environment.

/ COMPANY AWARDS

SUSTAINABLE CONTRACTOR OF THE YEAR

INNOVO

Innovo is actively engaged in several prestigious green building projects, including Six Senses The Palm (which has achieved LEED Silver certification), the Louvre Residences (Estidama Pearl 2), Orla (LEED Gold), and the BREEAM-certified Elysian Mansions project.

/ COMPANY AWARDS

CONTRACTOR FOR INNOVATION IN CONSTRUCTION TECHNIQUES

KHANSAHEB CIVIL ENGINEERING

Khansaheb Civil Engineering is a premier construction company and the longest-established contractor in the United Arab Emirates. The company consistently delivered high-quality projects across various sectors, earning a reputation for excellence and reliability in the country’s construction industry.

/ COMPANY AWARDS

SELECT GROUP

Select Group is a prominent developer of premium real estate, renowned for its delivery of high-end residential, commercial, and mixed-use projects throughout the United Arab Emirates, the United Kingdom, and Europe. The company continues to enhance the notion of exceptional living, fostering the well-being and high standards of lifestyle communities for its residents.

/ COMPANY AWARDS

LUXURY REAL ESTATE DEVELOPER OF THE YEAR ARADA

Arada has reached significant milestones, amassing a real estate portfolio valued at AED 60 billion. Since its founding in 2017, the company has successfully sold over 14,000 units valued at AED 17 billion and has completed more than 9,000 units, with an additional 4,845 currently in development.

/ COMPANY AWARDS

MASTER DEVELOPER OF THE YEAR

THAKHER DEVELOPMENT COMPANY

Thakher Development Company is a leading real estate developer founded on a strong and ambitious partnership among investors in the Kingdom of Saudi Arabia. Their vision is to transform the real estate market and establish themselves as the premier developer of hospitality projects in the region.

/ COMPANY AWARDS

ARCHITECTURE FIRM OF THE YEAR AEDAS

Aedas is one of the world’s only architecture and design firms that combines local expertise with global research and practices. With a team of 1,000 creative professionals across design studios worldwide, they develop world-class design solutions that are deeply attuned to the social and cultural contexts of the communities they serve.

/ COMPANY AWARDS

CONSULTANT OF THE YEAR

AECOM

AECOM is a global infrastructure firm known for delivering sustainable and innovative solutions across architecture, engineering, and project management. With a strong presence in the Middle East, AECOM leads major projects in transportation, urban development, and environmental resilience, shaping the future of cities worldwide.

/ COMPANY AWARDS

REAL ESTATE DEVELOPER OF THE YEAR

UNION PROPERTIES

With more than 30 years of experience, Union Properties remains at the forefront of Dubai’s journey towards the smart future envisioned in the 2030 plan through its subsidiaries. Among its most notable and innovative developments in the region are MotorCity, Green Community, Uptown Mirdif, Index Tower, and the Ritz-Carlton (DIFC).

/ COMPANY AWARDS

CONTRACTOR OF THE YEAR

CHINA STATE CONSTRUCTION ENGINEERING CORPORATION LTD. (CSCEC)

CSCEC is one of the world’s largest construction firms, known for delivering complex infrastructure and high-rise projects globally. With a strong presence in the UAE, CSCEC emphasises digital innovation, efficiency, and sustainable construction practices across its diverse portfolio.

HIGHLY COMMENDED: ALEC

/ INDIVIDUAL AWARDS

WOMAN EXECUTIVE OF THE YEAR

HODA YEHIA, HASSAN ALLAM CONSTRUCTION

As one of the youngest female directors in her field, Hoda has broken barriers, inspiring peers— especially women—by demonstrating that hard work and excellence lead to success in a traditionally male-dominated industry.

*Award was received on behalf of Hoda.

/ INDIVIDUAL AWARDS

ENGINEER OF THE YEAR

ROY SAVIO FERNANDES FROM TENABLE FIRE ENGINEERING CONSULTANCY

Roy boasts over 22 years of fire and life safety expertise, specialising in high-profile projects across the Middle East, Africa, and India. He has driven innovative safety strategies for major developments, ensuring compliance and sustainable design.

ZAHID MALIK, AMAQ CONTRACTING

*Award was received on behalf of Roy. HIGHLY COMMENDED:

/ INDIVIDUAL AWARDS

PROJECT MANAGER OF THE YEAR

KARTHIK KANNAN NAGARAJAN, SOBHA CONSTRUCTION

Karthik is a dynamic young professional who achieves project success through innovative construction methods, strategic procurement, and comprehensive team training, ensuring quality and timely completion.

/ INDIVIDUAL AWARDS

MEP LEADER OF THE YEAR

MICHAEL RIMMER, EGIS

Michael brings nearly 20 years of MEP experience, leading projects like the Natural History Museum Abu Dhabi and Yas Waterworld expansion. He is known for advancing sustainable design, computational innovation, and LEED certification in large-scale developments.

*Award was received on behalf of Michael.

/ INDIVIDUAL AWARDS

CONSTRUCTION TECH LEADER OF THE YEAR

JUAN TENA FLOREZ, KEO INTERNATIONAL CONSULTANTS

Juan holds over 20 years of digital transformation experience in the AEC sector, leading initiatives like Digital Twin projects in Abu Dhabi to boost efficiency, sustainability, and cost savings.

/ INDIVIDUAL AWARDS

LEADERSHIP EXCELLENCE IN REAL ESTATE

ABBAS SAJWANI, AHS PROPERTIES

Abbas is reshaping the real estate industry with his focus on ultra-luxury developments that blend innovative design with exclusive amenities. His vision emphasises creating bespoke, high-end living experiences that set new standards in the Dubai property market.

/ INDIVIDUAL AWARDS

ARCHITECT OF THE YEAR

MAXWELL CONNOP, ATKINSRÉALIS

Maxwell is recognized as one of the best architects in the industry, known for his visionary approach to urban design and landmark projects across the Middle East. His work emphasises sustainable innovation and cutting-edge architecture, shaping the region’s skyline.

/ INDIVIDUAL AWARDS

REAL ESTATE CEO OF THE YEAR

Eng. Abdul is a respected figure in the construction industry, known for his leadership in managing large-scale infrastructure projects across Saudi Arabia. His focus on innovative engineering solutions and sustainable development has significantly contributed to the Kingdom’s growth in line with Vision 2030.

/ INDIVIDUAL AWARDS

CONSTRUCTION CEO OF THE YEAR

BARRY LEWIS, ALEC

Barry is a well-regarded leader in the construction industry, recognized for steering the company’s growth and overseeing major projects across the UAE and beyond. His commitment to innovation, safety, and sustainability has established the company as a prominent player in the region’s construction sector.

An Oasis of Smart Innovation

Inside Bahrain’s Dynamic Construction Landscape: Embracing Growth, Sustainability and Digital Transformation

Words by: Khadeeja Hamid

The Kingdom of Bahrain, a cornerstone of trade in the Gulf for centuries, is poised for a bold transformation within its construction sector, which will reshape the nation’s landscape and future economy.

From groundbreaking infrastructure projects to trailblazing sustainable designs, Bahrain’s construction industry is rapidly evolving in response to economic goals, technological advances, and global environmental demands. But beneath the surface lies a complex landscape of challenges and strategic adaptations that set Bahrain’s approach apart from its GCC neighbours.

A Vision-Fueled Development Path

Bahrain’s Vision 2030 is a transformative roadmap reshaping the kingdom’s landscape with economically diverse, sustainable goals. Unlike mega-projectfocused Gulf nations, Bahrain prioritises education, innovation, and sustainable growth, evident in projects like the Bahrain International Airport expansion and the $3 billion King Hamad Causeway linking Bahrain and Saudi Arabia.

To build a self-sustaining economy less reliant on oil, Bahrain is investing in commercial and retail sectors, including the Avenues Mall and the expansion of the Bahrain Financial Harbor. This diversification strategy, coupled with Bahrain’s competitive cost advantage over its neighbours, has attracted international companies seeking to establish a presence in the Gulf. Bahrain Real Estate Investment Company (Edamah) has further leveraged this advantage by developing mixed-use projects that align with Bahrain Economic Vision 2030, drawing foreign investment and generating local job opportunities.

The strategy behind these targeted developments reflects Bahrain’s commitment to positioning itself as a regional logistics and business hub. By expanding air and land connectivity, the kingdom is strengthening trade and transportation networks, reinforcing its role as a linchpin of Gulf commerce, particularly now more than ever as global supply chain resilience becomes critical.

An Ever-Growing emphasis on Sustainable Development Practices

Sustainability in Bahrain isn’t just

a catchphrase—it’s a necessity. The kingdom’s arid climate and limited freshwater resources require a construction approach incorporating resource efficiency and resilience. The Askar Wasteto-Energy Plant, currently under development, embodies this ethos by turning municipal waste into electricity, aiming to reduce landfill dependency by over 60%. This project addresses waste management and contributes to Bahrain’s carbon neutrality goals for 2060, aligning with global sustainability standards.

Newer residential projects like Diyar Al Muharraq also implement green infrastructure tailored to Bahrain’s climate. The project’s urban design integrates shaded walkways, water-efficient landscaping, and optimised building materials to combat the harsh desert environment. By blending sustainable design with the cultural needs of Bahraini residents, these projects reflect a maturing understanding of environmental stewardship in construction.

“Construction Innovation” More Than Just a Buzzword

Bahrain is embracing digital transformation in construction, mandating Building Information

Modeling (BIM) for large-scale government projects. This requirement enhances cost efficiency, transparency, and data-driven decision-making, driving contractors toward AI-powered analytics and streamlined project planning.

Drone technology is another asset Bahrain has embraced to address site monitoring challenges. In areas like the new King Salman Park, drones help survey the site, provide accurate mapping, and assist in on-site safety management, particularly valuable in the hot, challenging climate. These technologies enable Bahrain’s construction sector to maintain competitive standards within the GCC market, where rapid project delivery is crucial.

Affordable Housing: Tackling a Critical Need

While high-end projects often garner attention, Bahrain’s construction industry faces the pressing challenge of meeting affordable housing demands. With a growing population and urbanisation rate, the government has set ambitious targets to increase access to affordable housing for its citizens. Projects like the Al Luwzi Housing Project are part of this larger framework, aiming to provide thousands of housing units at lower costs.

However, due to Bahrain’s compact geography, affordable housing projects in Bahrain face unique constraints, such as high land costs and limited building space. The government has sought to mitigate these issues through public-private partnerships, working closely with private contractors to deliver projects at scale and meet public needs.

Public-Private Partnerships: A Model for Sustainable Growth Public-private partnerships (PPPs) have proven instrumental in Bahrain’s development strategy, helping finance and execute essential infrastructure. The ongoing North

Manama Causeway Project is a notable example. Through this PPP, Bahrain aims to improve traffic flow and connectivity cost-effectively while allowing private firms to share in the long-term revenue generated by the project.

PPPs also play a significant role in Bahrain’s healthcare construction projects. The King Hamad University Hospital, a PPP initiative, exemplifies how the government collaborates with private entities to improve public services. These partnerships are critical as Bahrain navigates financial constraints, highlighting a pragmatic approach that balances national priorities with fiscal responsibility.

Looking Forward: Bahrain’s Construction Landscape in 2024 and Beyond

In 2024, Bahrain’s construction sector is set for further digital integration and sustainable urban development, aligning with Vision 2030. Balancing growth with cultural preservation, Bahrain’s approach highlights how smaller nations can lead in sustainable, technology-driven construction.

Bahrain’s construction landscape redefines how a resource-limited country can pursue ambitious growth. With a strategic blend of government foresight, private sector innovation, and commitment to sustainability, Bahrain is carving a distinctive path in the GCC’s competitive construction market. As the kingdom looks forward, its construction landscape will be central to achieving the vision of a prosperous, sustainable, and globally connected Bahrain.

Tantalizing Food Halls

The winning formula for developers and asset owners…

Consumers now expect far more from F&B venues, and food halls are quickly becoming a strategic asset for developers and property owners looking to improve visitation and dwell time. As we move away from the outdated food court model, often associated with lowquality offerings, a new era of food halls is emerging, offering a high-calibre, diverse dining experience attracting significant interest.

For developers, the emphasis has shifted from traditional Retail, Dining, and Entertainment (RDE) setups to more integrated environments, prioritising engaging F&B options. Food halls, with their focus on variety, quality, and social interaction, offer a flexible model that drives foot traffic and creates a community asset. This generates a halo effect that elevates surrounding commercial assets and enhances the overall reputation of the portfolio.

We’ve seen first-hand how this model allows asset owners to maximise the potential of their properties by curating adaptable spaces that generate higher returns. A well-executed food hall boosts the attractiveness of urban complexes, malls, and mixeduse developments, providing a competitive edge in today’s market.

Giga project developers and urban planners, particularly those involved in large-scale government-led initiatives, are increasingly interested in the food hall concept. These spaces serve as vibrant social

hubs, providing a flexible and low-barrier format for tenants that accommodates a fresh and exciting mix of local and international brands. They also serve as incubators for the latest emerging talent or trends.

By integrating food halls into their developments, developers can not only create sought-after destinations but also position them as essential elements of their broader urban strategies, creating a community destination for residents, workers, visitors and SMEs. Food halls help shape the

Originally written by Nichola Beskine-Taylor, Partner at TGP International.

Edited by Vibha Mehta.

Al Mamlaka Social Dining is an expertly curated collection of 21 kitchens, featuring top local and international brands, with diverse cuisines arranged across four distinct spaces

future of these businesses and create asset value.

As Al Mamlaka Social Dining celebrates its first anniversary since its opening, it stands as a testament to the value food halls bring to developers and asset owners in the Middle East. Other TGP International projects of this kind, like Depachika in Dubai’s Nakheel Mall and Alkebulan at Expo City Dubai, further highlight the growing demand for clustered F&B spaces.

These venues drive footfall and engagement and strengthen the commercial value and appeal of the properties they occupy, positioning them as key drivers of long-term success.

Nichola Beskine Taylor Partner at TGP International

From vibrant Asian street food and artisan gourmet deli treats to Mediterranean freshness, global coffee roasters, and beloved local delicacies

Explore Saudi Arabia’s unique social dining destination, a first of its kind in the Kingdom—Al Mamlaka Social Dining

A Swift Takeover

How is AI transforming the design and architectural landscape

Traditionally, design has been an iterative process that relies on sketchbooks, pencils, pens, and markers to visualise ideas and refine concepts through trial and error. This handson approach has been integral to architects, guiding them from the initial ideation phase to the final realisation of their vision.

However, Artificial intelligence (AI) has been revolutionising the design industry, transforming how architects and designers approach their work. AI now offers an innovative, technology-driven approach that accelerates and

enhances the design process. By leveraging AI-powered software, architects can

generate and test multiple design variations in real time, allowing them to quickly explore diverse concepts and solutions without relying solely on traditional tools. This shift not only streamlines the process but also enables designers to simulate and evaluate structural integrity, sustainability, and environmental impact, all within a digital environment.

Generative design tools enable designers to tailor spaces based on user needs, enhancing the overall experience and improving quality of life. Architects can incorporate parameters

Originally written by Dr. Harpreet Seth, Head of Architecture at Heriot-Watt University, Dubai.

Edited by Aya Zhang.

Dr. Harpreet Seth Head of Architecture at HeriotWatt University, Dubai

focused on human health and well-being, such as natural light, ventilation, thermal comfort, accessibility, and acoustic quality, to create purposeful interior designs.

This approach allows them to design spaces that genuinely meet the needs of their occupants. Furthermore, AI can analyse large datasets to give architects insights into materials, costs, and construction methods, making designs both attractive and efficient. It can also predict user behaviour and preferences, helping designers create more functional, personalised spaces. While traditional tools remain valuable for initial brainstorming and sketching, AI complements and expands upon these methods, enabling architects to achieve optimal results faster and with greater precision. The integration of AI into the design process marks a new era where technology and creativity converge, enhancing the way architects bring their visions to life.

Generative AI uses algorithms that learn from large volumes of data to create, optimise, and evolve designs. Initially, its application was limited to generating visual patterns and designs, but as the technology has matured, it now assists in creating complex architectural models and engineering solutions. By analysing historical data, environmental factors, material properties, and structural principles, generative AI can suggest innovative solutions that often exceed the capabilities of traditional design methods.

Generative AI tools such as Autodesk’s Dreamcatcher and Rhino’s Grasshopper enable architects to input design criteria like space usage, structural stability, aesthetics, and environmental impact. The AI then explores countless iterations to propose optimal solutions, offering designers a wide range of options to choose from and refine.

In civil engineering, generative AI facilitates the development of efficient infrastructure designs, such as bridges, highways, and urban planning projects. By incorporating data on terrain, material

properties, and traffic patterns, AI systems can optimise layouts and structural elements, leading to cost savings, improved safety, and more sustainable projects.

Integrating AI into current practices can be difficult, as many firms may need to acquire new skills, software, and training, making it hard to move away from traditional methods. To stay competitive and take full advantage of AI’s capabilities, professionals must continuously upskill and adapt to these new technologies. This could involve learning advanced software tools, developing data analysis skills, and understanding AI-driven design processes.

Investing in these skills ensures that firms and individuals remain relevant and can effectively integrate AI into their work. Moreover, data privacy and security are important considerations. AI systems require large amounts of data, including sensitive information, to work effectively. Protecting this data and ensuring it is used responsibly is essential, particularly as cybersecurity risks increase.

Although generative AI can create various design options, the human touch is still essential. Architects and engineers need to adjust and customise AI-generated models to fit client needs, cultural contexts, and artistic goals. The key challenge is combining AI’s efficiency with the creativity and intuition that professionals offer.

Generative AI is reshaping the architecture and civil engineering landscape by enhancing design efficiency, promoting sustainability, and improving safety. While challenges remain, the potential for AI-driven solutions to transform the industry is immense. As professionals continue to integrate AI into their workflows, we can anticipate a future where buildings and infrastructure are not only optimised for function and form but also aligned with environmental and societal needs. The convergence of human creativity and AI’s computational power promises a new era of innovation and excellence in architecture and civil engineering.

Upskilling in Facilities Management

Preparing for the next era of service excellence

Facilities management (FM) has evolved from a reactive, labour-intensive approach focused on break-fix solutions to a more advanced, technologyenabled model adhering to global standards. While some regions lead with processdriven, experience-led FM services, others, including

the Middle East, still rely on conventional manpower methods. The industry’s shift from input to output-based specifications now emphasises enhancing occupant experiences, from streamlined check-ins to personalised concierge services. Moving up the FM maturity curve will require standardised processes, innovative supplier

partnerships, and delivery models focused on elevating the user experience.

The MEA facilities management market is projected to reach $74.59 billion by 2029, driven by major investments in sectors like commercial, hospitality, and technology. Upskilling FM professionals will be essential to meet the region’s rising demands for efficient, sustainable, and world-class asset management. Technology, robotics, and automation will also play a crucial role, especially in areas with high labor costs or supply constraints.

I believe the time for upskilling the FM workforce is now. It will be required to deliver higherquality, experience-driven outcomes and position the Saudi Arabian FM industry as a world-class FM market. We believe suppliers, customers, and FM professionals must enhance their competencies to stay competitive and relevant

Originally written by Rakesh Kishan. Edited by Vibha Mehta.

Rakesh Kishan

CEO - Trascent Arabia and Managing Principal of Trascent

in a maturing FM market over the next ten years.

Technical Asset & Data Management

With the rise of smart buildings and IoT, facilities managers can leverage technologies that enhance occupant experience, safety, well-being, and productivity. Modern buildings use advanced systems like facial recognition, CCTV, and sensors to improve security and asset management, creating techdriven, experience-focused communities. Achieving this requires advanced skills and a shift from traditional approaches.

Data will be a significant challenge as fragmented data across numerous touchpoints remains a persistent issue. FM professionals must be able to consolidate and analyse fragmented data into a cohesive system for better planning, demand reduction, and service quality improvement. We believe the Saudi Arabian FM market is ready to embrace this challenge and is positioned to leapfrog the maturity curve of its current FM market.

According to Frost & Sullivan, building management systems (BMS) are a vital component of the smart building ecosystem in the GCC, projected to generate over $500 million in revenue by 2027, and building owners and operators will increasingly adopt these automation solutions.

Effective data management can boost operational efficiency

and enhance client experiences. However, investing in technology without prioritising system architecture and user experience often leads to costly, ineffective implementations. A holistic approach is essential for smooth operations and sustainable results.

Unlocking Sustainability

With governments and private organisations across the Middle East focusing on reducing carbon footprints and optimising energy use, sustainability and energy efficiency are critical drivers in FM. Initiatives like KSA’s Green Riyadh program and UAE’s National Energy Strategy 2050 are driving sustainability efforts. According to a report by Stonehaven, both countries rank in the global top 10 for LEEDcertified building projects.

Facilities managers must upskill in energy-efficient systems, green building certifications, and managing sustainability programs across the building lifecycle — from acquisition to service delivery. Those skilled in overseeing cleaning, maintenance, and hospitality programs will be in high demand as sustainability becomes a key focus in FM.

Addressing Skills Gap

In the Middle East, especially Saudi Arabia, Vision 2030 presents a key opportunity to close the FM skills gap through targeted upskilling. As the Kingdom strives to lead in business, technology, and tourism, FM professionals

must expand their expertise in engineering, technology, hospitality, and program management to support advanced infrastructure and enable a more collaborative, efficient approach to facilities management.

Develop Soft Skills

The FM function is shifting from a tactical, task-focused role to a strategic, businesspartnering role. As professionals take on these responsibilities, client-facing skills, such as communication, leadership, and customer service, will be essential for presenting and recommending solutions and enhancing occupant experiences.

For example, visitor management will become a critical aspect of FM as Saudi Arabia positions itself as a major tourism and cultural hub. Whether managing sports complexes, business districts, or cultural museums, FM professionals will need to ensure that the visitor experience is seamless and positive and that services are aligned with the facility’s mission.

Investing in the Future

Today, the future of FM is brighter than ever. However, success will be in the grasp of only those who embrace change, are ready to innovate, and are prepared to abandon legacy ways of doing business. As the Middle East becomes a top-tier global hub, the demand for highly skilled FM professionals will only increase. The FM industry must invest in its skills for the future.

Nadezhda Kirienok, Marketing Director, MERED

Nadezhda Kirienok, Marketing Director at MERED, offers her unique perspective on shaping MERED’s journey to becoming a leading name among UAE developers

Tell us about yourself and your role and responsibilities at the company.

As the Marketing Director at MERED, I am passionate about driving the brand’s vision and enhancing our presence in the luxury real estate market. In my role, I work closely with all teams involved in developing our projects, including design, construction, and sales. This collaboration ensures that our marketing initiatives align with each property’s unique attributes, allowing us to communicate the exceptional lifestyle and experiences they offer effectively. I also oversee all aspects of marketing and manage our partnerships with external agencies and stakeholders to ensure that our messaging is consistent and impactful across all channels. A significant part of my responsibilities involves leveraging data analytics to understand market trends and consumer behaviour. This insight enables

me to tailor our marketing campaigns to engage potential buyers and brokers more effectively.

What are the biggest challenges currently facing marketing, and how do you plan to address them?

At MERED, we recognise that the luxury real estate sector is evolving unprecedentedly, presenting unique challenges. As the luxury market grows more competitive, capturing attention is more crucial than ever. We strategically navigate this challenge by emphasising our distinctive approach to design and crafting engaging narratives highlighting the unparalleled experiences our properties offer. Another significant challenge is digital transformation. The rapid advancement of technology necessitates a shift in our marketing strategies. We are committed to leveraging cutting-edge digital tools and analytics to stay ahead. Additionally, building and sustaining consumer trust in an era of information overload is paramount. We are dedicated to cultivating authentic relationships with our audience through transparent communication and meaningful campaigns that further reinforce MERED’s position as a trusted leader in luxury real estate.

Looking ahead, what are your goals and aspirations for the future of the company’s marketing?

Our marketing aspirations are rooted in innovation and excellence. One of our key goals is brand expansion. We aspire to elevate the MERED brand in markets, showcasing our commitment to architectural excellence and the transformative power of our developments. Additionally, we plan to leverage tools such as artificial intelligence and immersive experiences that resonate with prospective buyers accordingly with high service standards. These technologies will enable us to tailor our marketing efforts based on data-driven insights into client preferences, allowing for more personalised and effective communications.

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LIFE IS A JOURNEY.