On The Cusp of A New Era
The Empowering Stories of Emirati Women
CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
ELEVATING JOURNEYS
Alstom’s Mohamed Khalil on new HQ, rail innovations, and the power of sustainability
Nestled by the coast of Lusail sits the splendor of Raf es and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.
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In addition to our print edition, we’re bringing you all sorts of industry news on our web mediums. We’re looking forward to interacting with our readers on all of our social media and web platforms. See you on the web!
addition to our we’re bringing you all sorts of industry news on our web mediums. We’re looking forward to interacting with our readers on all of our social media and web platforms. See you on the web!
The Might of the Mind
I've always firmly trusted our limitless abilities as humans to achieve anything we truly set our minds to. The mystery behind unlocking that power lies in the thought itself. Without that idea spark, we are confined by external factors—our environment, circumstances, and luck. However, when we actively pursue what we believe is possible, we transcend those limitations. Even if we don’t
fully reach our vision, we get closer to that goal, proving that an idea's power can propel us beyond our perceived boundaries.
Now is the ideal moment to harness the vast resources at our disposal. We are more fortunate than ever, with access to tools that can empower, guide, and serve us. The world is more connected and evolving faster
than ever before, presenting endless opportunities for growth and success.
In this issue, we highlight the inspiring stories of women working in the logistics industry, as we take a moment to reflect on Emirati Women’s Day, celebrated on August 28th. The voices in these stories offer not only inspiration but also a deeper understanding of the world around us, sparking greater growth and ambition.
This chapter is all about pursuing our goals and realising our dreams. Everything we seek in life is within our reach—through our actions, our mindset, and most importantly,
Xiaoyue (Aya) Zhang xiaoyuezhangg
Drive the new way.
New IVECO T-Way: high productivity and safety on off-road terrains
With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated gearbox, the IVECO T-Way features a host of functionalities such as Rocking Mode, Off-road Mode, Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions. The new architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s performance and the driver’s safety in the most demanding applications.
New IVECO S-Way: high technology and efficiency for on-road missions
The new IVECO S-Way, with a completely redesigned and reinforced cab, offers a wide choice of Euro III/V diesel engines, a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP Euro V and superior fuel-saving devices, such as anti-idling feature, Ecoswitch, Ecoroll and Smart Alternator, 12-speed HI-TRONIX automated transmission with the most advanced technology in its category, electronic clutch and best-in-class torque-to-weight ratio.
NMDC GROUP AWARDED CONTRACT WORTH MORE THAN USD 200 MILLION BY ADNOC
NMDC Group has secured a contract worth more than USD 200 million from the Abu Dhabi National Oil Company (ADNOC) for crucial marine dredging works in the pioneering Ruwais LNG Project. This project introduces the first LNG export facility in the Middle East and Africa to use clean energy, showcasing NMDC Group’s capabilities in handling significant marine infrastructure projects and their dedication to advancing vital energy projects globally.
The contract encompasses extensive dredging operations, involving the removal of approximately 15 million cubic meters of material across a 5-kilometer channel with a 245-meter width. NMDC Group will also install vital navigational aids, ensuring safe maritime access to the new LNG facility.
Located in Al Ruwais Industrial City in Abu Dhabi, ADNOC’s low-carbon LNG project will feature two natural gas liquefaction trains with a combined capacity of 9.6 million metric tons per annum. The facility’s use of renewable energy-powered electric motors positions it among the world’s lowest-carbon-intensity LNG plants.
Eng. Yasser Zaghloul, NMDC Group CEO, said: “Securing this contract for ADNOC’s pioneering LNG project underscores NMDC Group’s exceptional capabilities in delivering complex marine infrastructure. This project, which harnesses clean energy, aligns perfectly with our commitment to sustainability—a value deeply rooted in our corporate culture. It strengthens our longstanding partnership with ADNOC and highlights our dedication to advancing the UAE’s energy sector.”
“We are determined to execute this project with the utmost precision, adhering to the highest standards of safety, quality, and environmental responsibility. Our innovative approach and
technical expertise will be instrumental in bringing this lowcarbon LNG facility to fruition, significantly enhancing the UAE’s standing in the global energy landscape.” he added.
Eng. Niels de Bruijn, NMDC Dredging & Marine CEO, said: “We are honored to be entrusted with this critical marine dredging project by ADNOC. Our team’s extensive experience in executing large-scale dredging operations, coupled with our state-of-the-art fleet and innovative solutions, will ensure the successful delivery of this project. We are committed to supporting the UAE’s vision of becoming a global leader in low-carbon LNG production, and this project marks a significant step towards achieving that goal.”
This strategic project enables NMDC Group to play a crucial role in expanding the UAE’s LNG production capacity, reinforcing the nation’s position as a key global supplier of natural gas. It aligns with the UAE’s commitment to meeting rising global energy demands while prioritizing sustainability and minimizing carbon emissions.
Earlier in June, NMDC Energy, a subsidiary of NMDC Group, in collaboration with Technip Energies, was awarded a USD 5.5 billion contract by ADNOC for the engineering, procurement, and construction (EPC) of the LNG Growth Project.
FEDEX INTEGRATES WHATSAPP NOTIFICATIONS IN SAUDI ARABIA
Federal Express Corporation, the world’s largest express transportation company, has enhanced its FedEx® Delivery Manager International (FDMi) e-commerce solution with delivery notifications on WhatsApp, available in both English and Arabic, for package recipients in Saudi Arabia.
FDMi is an interactive e-commerce delivery solution that provides customizable delivery options and alerts. E-tailers using the solution can offer their customers the ability to choose the timing and location of their deliveries to fit their schedule –and change the delivery address when the shipment is in transit – giving them extra flexibility at no extra cost.
“The FDMi service enhancement facilitates interactive communication for package recipients, providing them
with updates from pickup to delivery. This enhancement underscores our continuous efforts to streamline and simplify the last-mile delivery process, ensuring convenience for consumers,” said Abdulrahman AlMubarak, managing director of FedEx Middle East operations.
Recipients expecting inbound deliveries receive a WhatsApp notification from FedEx upon shipment pickup. FedEx uses a METAverified WhatsApp business account which helps recipients mitigate online risks, such as WhatsApp scams perpetrated using the FedEx brand. Recipients can message and chat with FedEx directly in the language of their choice, as well as access tracking status and redirect options with the click of a button directly in the WhatsApp chat window.
The integration of WhatsApp into
FDMi offers considerable benefits to all participants in the e-commerce ecosystem. In an increasingly competitive online marketplace, FDMi helps e-tailers, especially SMEs, provide a differentiated service offer. Customers get more peace of mind through the traceability of their package on their mobile devices, as well as an enhanced online shopping experience. It also helps FedEx minimize delivery attempts to recipients who may not be present at the registered delivery address.
The WhatsApp instant messaging social media platform has more than 2 billion active monthly users globally, with over 22 million users in the Kingdom, making it one of the most popular communication apps in the country. The integration of WhatsApp into FDMi enhances its practicality as a solution for e-tailers to offer to their shoppers.
RIKAZ ANNOUNCES PHASE TWO FOR THE USD 293 MILLION PROJECT ‘THE NODE’ LOGISTICS PARK IN RIYADH
Rikaz, a Saudi Real Estate Developer, has announced in August the launch of the second phase of its logistics park project ‘The Node,’ located in eastern Riyadh.
The mega project is being developed with an investment of USD 293 Million (SAR 1.1 billion). Phase two of the project spans over an area of 116,000 sqm and is projected to generate sales revenue of USD 29 million (SAR 107 million), while phase one, launched earlier this year, covers an area of 158,000 sqm.
The integrated logistics services complex includes Grade A warehouses. Warehouse units are available on the Suhail digital platform for easy purchase and rental access.
The statement mentioned that the project is being financed by Alinma Bank and Alinma Investment Company locally.
In February this year, alternative asset manager Arcapita revealed its partnership with Rikaz to work together on the development of The Node.
MARSH LAUNCHES USD 50 MILLION PORT BLOCKAGE INSURANCE FACILITY
Marsh, the world’s leading insurance broker and risk advisor and a business of Marsh McLennan, announced in August the launch of a first of its kind USD 50 million port blockage insurance facility, covering shipping ports and terminals around the world.
Created by Marsh following the collapse of the Francis Scott Key Bridge and subsequent disruption at the Port of Baltimore, the insurance facility can be purchased independently or used to supplement existing cover. Available to Marsh clients globally, it is specifically designed to provide clients with cover for loss of revenue caused by third-party accidents such as a vessel sinking in a channel, a vessel impact resulting in a waterway closure, or a natural catastrophe.
The facility is backed by a panel of Lloyd’s of London and London market A+ rated insurers, and offers capacity of USD 50 million, with higher limits being available on a case-by-case basis.
Port blockage is a growing concern for businesses operating in the maritime industry and can result in significant disruptions to global supply chains and loss of revenue. The facility’s wording can be customised to meet the specific needs of individual clients, meaning that
coverage can be aligned to specific risk exposures and operational requirements.
Commenting on the launch, Louise Nevill, CEO, UK Marine, Marsh Specialty, said: “Port blockages around the world are increasing with frequency and severity, and are resulting in debilitating consequences for businesses involved in international trade. As global trade continues to expand, this new facility offers clients a rapidly available layer of insurance cover to protect operations and recovery in the event of port and terminal disruptions.”
Kelly Managing Director, Port of NEOM
ON THE CUSP NEW ERA OF A
How will the redeveloped Port of NEOM transform the regional trade landscape?
NEOM is an integral part of Vision 2030 and more broadly, the Kingdom’s rapidly growing and diversifying economy. Set to become a benchmark for the maritime industry, Port of NEOM will be a new global port serving the region and beyond.
Strategically located in Oxagon, on the Red Sea Coast, Port of NEOM is the primary seaport of entry into
Northwest KSA. Additionally, we are located at the crossroads of global trading routes, positioning NEOM as a key player in the global supply chain; for example, over 12% of trade passes through the adjacent Suez Canal every year.
Previously known as Duba Port, the port operations were transferred to NEOM in 2022. Duba has been an important trading link in this region for centuries. This stretch of the Red Sea coastline, close to the Gulf of Aqaba, was an outpost for international sea trade between the Mediterranean Sea and the Indian Ocean.
Port of NEOM is Oxagon’s first operational asset and supports the overall build of NEOM – from the import of goods and materials during the development phase and as a new global port serving the region. This is particularly important as development accelerates and
businesses across NEOM come on-stream. The port is currently undergoing an extensive development program to transform it into one of the world’s most advanced, efficient, and sustainable ports.
Development
The investment to date is over SAR 14 billion and we will continue to accommodate capacity expansion in line with demand. When complete, Port of NEOM will
Originally written by Sean Kelly, Managing Director, Port of NEOM. Edited by Aya Zhang.
Sean
be able to handle the world’s largest container ships. As part of the first stage, the construction of 3.5 km of quay wall is underway, as is the deepening 18.5 m-deep marine basin and widening the channel to 550 m
As part of NEOM, we have a clear mandate on sustainability. When completed, the port will operate at net zero-carbon emissions powered by 100% renewable energy, including self-generated solar. All of the material excavated from the basin dredging will be reused in regional construction.
Container Terminals 1 and 2
The ambitious plans include a new container terminal and an expansion of the general cargo terminal. The first terminal, coming online in 2025, will have an initial throughput capacity of 1.5 million twenty-foot-equivalent (TEU) containers per annum, with the ability to expand further. The second container terminal will have a designed capacity of up to 10 million TEUs, based on market demand.
General Cargo
Our General Cargo services are increasing as NEOM construction expands. Our general and project cargo area is currently 200,000 sq m and we are adding another 90,000 sq m by the end of the year. In parallel, we are expanding our general and project cargo tonnage capacity to welcome up to 30 million tonnes in future.
ROPAX
We expect to handle 4.5 million tonnes of ROPAX in 2024 and 200,000 passengers. We provide daily ferry services to Safaga, upholding the ageold trade route across the Red Sea to Egypt.
The port also has significant future reserve design capacity for container handling, general cargo and bulk shipping.
Serving NEOM, the region and beyond
One of Oxagon’s key partners is NEOM
Green Hydrogen Company, which is building the world’s largest green hydrogen plant, capable of producing 600 tonnes of carbon-free hydrogen a day, once operational in 2026. We are handling regular shipments of construction material, including wind turbines.
Modular housing units are being shipped through the port to meet the growing accommodation demands of NEOM. A major carrier, G2Ocean, has been delivering modules twice a month from Malaysia for the past 12 months.
A leading steel water pipe manufacturing company from India is shipping 12,000 pipes to NEOM through the port. Each 18-meter-long pipe is being used to support NEOM’s new utility infrastructure. We use a specialized pipe vacuum lifter to move 550 pipes per shipment, allowing for faster, safer and less labor-intensive operations.
The rising demand for cargo as NEOM comes online has seen an increasing number of ships calling at the port, including two of the world’s largest shipping lines – MSC and CMA-CGM. We have also announced a common feeder service by Folk Maritime, a new Saudi owned carrier. These services offer direct connectivity between NEOM and international trade routes via Jeddah.
We’re supporting our partners not just with their complex cargo needs, but on their sustainability ambitions too. One of the benefits of adding new port capacity to this region is the ability to bring goods closer to their end-use,
reducing road miles, freight costs, and CO2 emissions. In fact, our calculations show that shipping goods to Port of NEOM rather than taking them via road, from Jeddah, saves one tonne of CO2 per container.
Maritime Progress
This area of Saudi Arabia has a long and proud maritime history. We are building on this history, through our development program and our work with partners in NEOM and the Tabuk region.
As we develop, Port of NEOM’s impact on the regional and global trade landscape will continue to grow. Enhancing connectivity to international markets will further boost the region’s competitiveness and contribute to economic growth. With its strategic location on the Red Sea and at the crossroads of international trading routes, the port opens up new opportunities and positions NEOM as a key player in the global supply chain.
On the cusp of a new era for maritime progress, Port of NEOM will act not only as an economic enabler, but will employ the latest sustainable technologies positioning NEOM, and this region, as a leading hub for shipping and logistics.
ON
ALTITUDE OF
AMBITION
LNME sits down with Rakesh Raicar, Regional General Manager - South Asia, Middle East, and Africa at Cathay Pacific, to talk about the airline’s flight path into future skies
Tell us about your new plans in Saudi Arabia.
As a Group, which includes Cathay Pacific and HK Express, we currently fly to more than 80 passenger destinations across the globe, a figure which will rise to 100 within 2025. So far in 2024, the group has announced 12 new destinations, including Riyadh to Hong Kong commencing on 28 October 2024. We will operate three return flights per week using our stateof-the-art A350-900 aircraft, featuring Business, Premium Economy and Economy cabins.
In addition to Cathay Pacific’s new passenger service, Cathay Cargo currently operates weekly freighter flights between Hong Kong and Riyadh.
What impact will this step have?
This new route will further enhance connectivity, trade and cultural exchange between our home hub – Hong Kong, and the countries participating in the Belt and Road Initiative. We currently serve 21 destinations in 14 participating countries. Our route expansion to Riyadh, enables us to further strengthen Hong Kong’s status as an international aviation hub, and enhance air connectivity between the Middle East and Asia. The strengthening of our services to and from Hong Kong to Riyadh enables us to cater to this important region’s growing travel and trade appetite, in line with the Kingdom’s vision 2030 and the Belt and Road Initiative. We play an important role in connecting Asia and the Middle East; whether it is for trade and economic development or promoting travel and tourism.
What trends do you see shaping the future of the aviation industry, and how is Cathay Pacific adapting its strategies to align with these developments?
The aviation industry is continuously working towards innovations, from technological advancements to state-ofthe-art inflight experiences and dining, all with a focus on sustainable aviation initiatives.
Rakesh Raicar
Regional General Manager South Asia, Middle East and Africa at Cathay Pacific Airways
At Cathay, we commit to seizing new opportunities to drive growth. Over the course of the next seven years, we have committed more than HKD 100 billion in investments to contribute to the Three-Runway System and Hong Kong as an international aviation hub. This includes investments in our fleet, cabin products, lounges, and advancements in digital and sustainability leadership innovations. Cathay is entering an exciting new era, underpinned by our determination to become one of the world’s greatest service brands
In what cutting-edge ways is Cathay Pacific leveraging technology and innovation to stay ahead in the aviation industry?
We continue to invest in building a seamless customer experience throughout their journey, from the moment they book their ticket to baggage collection. Our aim is to transform into a digital leader famous for its strong digital culture and capabilities. Our digital strategy is underpinned by our focus on customer centricity, with a framework built around data analytics, technological innovation and company-wide transformation. We have achieved significant success in these areas, including being recognised with a number of industry awards.
Additionally, we have been exploring the use of generative AI to elevate customer experiences. For instance, we have redefined the inflight shopping experience through our Cathay Shop, where customers can shop inflight and have their products delivered to their doorsteps. Another offering is our seamless connections to the Greater Bay Area, where we provide convenient and efficient ways to travel between Hong Kong International Airport and the Greater Bay Area. Customers can seamlessly
connect to the region’s major ports via high-speed ferry transfers, with their bags checked through to their final destination. Moreover, a frequent schedule of coaches and limousines provided offers an extra layer of convenience.
In terms of sustainability, how is Cathay Pacific mitigating environmental effects?
Cathay is a leading voice in the transition towards renewables. We launched Asia’s first major Corporate SAF Programme to promote the development and adoption of Sustainable Aviation Fuel (SAF). Cathay is boldly breaking ground in SAF innovation and adoption. On top of uplifting SAF at Hong Kong International Airport for the first time in 2023, we successfully refuelled our first commercial overseas flights with SAF in Singapore, Los Angeles and Amsterdam.
Cathay knows that the journey towards decarbonisation is a long road, and not one that can be flown alone. We have signed MOUs and formed coalitions with various corporate partners for the same goal. Further, Cathay has committed to a decarbonisation roadmap, and by 2030, we will improve our carbon intensity by 12% from 2019 levels, as well as target 10% SAF for our total fuel consumption. Cathay is the first airline in Asia to set such a hard target.
By 2050, Cathay is committed to achieving net-zero carbon emissions in its operations. Moreover, we have set a clear roadmap for single-use plastics and waste reduction. We are dedicated to transitioning towards more sustainable use of resources and circular solutions, with the aim of reducing cabin waste by 30% from the 2019 baseline by 2030.
What is your vision for Cathay Pacific in the next period?
Looking ahead, we are more committed than ever to contributing to our city’s success as an international aviation hub, and being a positive force that moves people forward in life. Cathay is entering an exciting new era underpinned by our determination to become one of the world’s greatest service brands.
MOVING FORWARD
Asif
Rafiq, Chief Commercial Officer at Al Sharqi Shipping, discusses the latest trends in the
logistics industry and the company’s strategic sustainability efforts
Since its inception in 1989, Al Sharqi Shipping has aimed to be more than just a freight forwarder. Today, it has evolved into an industry leading full end-to-end logistics service provider, becoming
a one-stop-shop for all logistics needs, including trucking, air and ocean freight, customs brokering, a 3PL with warehousing and 4PL solutions provider.
The company is on a mission to ‘move,’ be ‘more,’ ‘transform’ supply chains for businesses, and ‘accelerate’ growth. It does this by connecting businesses and people to smart logistics solutions.
Recently, Al Sharqi has achieved significant milestones. It was honored to receive an award from Maersk Line Dubai, recognizing it as one of their most valuable partners for the year 2023. It also earned the Maersk Eco Delivery Certificate for its efforts in reducing 3,537.33
metric tonnes of CO2 emissions from the environment.
Furthermore, the company’s exceptional ICV (In-Country Value) score for 2023 highlights its strong commitment to the UAE and paves the way for future business opportunities. Moreover, by the end of 2024, Al Sharqi will launch a new facility featuring 21,000 pallet positions and multi-temperature capabilities.
Market Scene
The logistics industry in the UAE is experiencing robust growth, driven by significant initiatives from both government and private sectors. Noteworthy governmental efforts include the signing of numerous
trade agreements, such as the Comprehensive Economic Partnership Agreements (CEPA), which are set to enhance the flow of goods into and out of the UAE.
Additionally, key projects like the ‘Dubai Largest Car Market’ and the ‘Dubai Largest Fresh Food Hub’—a joint venture between DP World and Dubai Municipality—are further boosting the sector.
When it comes to the private sector, there is a surge in investments from some of the world’s largest logistics players, including DSV, CEVA Logistics, Kuehne+Nagel, and others.
Several key trends are currently shaping the industry, including the following:
• The increasing significance of e-commerce and reverse logistics solutions across the regions.
• The emergence of multi-modal transport solutions, particularly with the introduction of the Etihad Railway.
• A rise in cross-border over-the-road transportation due to heightened demands in Saudi Arabia and developments in the Red Sea region.
• A shift towards making sustainability and ESG (Environmental, Social, and Governance) practices essential rather than optional.
• More and more adoption of digital solutions in logistics including Ai, IOT, Big data etc.
Green Efforts
Al Sharqi Shipping is deeply committed to sustainability and has taken several strategic steps to support this mission. One key initiative is reducing its Scope 1 emissions in which the company has achieved this by:
Using green energy in warehouse and distribution: It installed a 3,800 square meter solar-powered rooftop at its centralized distribution center in Dubai Industrial City to meet its energy needs with renewable sources.
Enhancing operational efficiency in overroad transport: The company equipped its trucking fleet with aerodynamic enhancements and introduced several initiatives, including reduced idling, optimal tire pressure, driver training, and regular maintenance.
Al Sharqi also focused on developing sustainable products and solutions for the logistics industry:
Asif Rafiq, Chief Commercial Officer at Al Sharqi Shipping
Reducing the carbon footprint in ocean freight: The company offers eco-delivery ocean services in collaboration with its preferred ocean carriers.
Providing LEED certified storage solutions: The company’s storage facilities are designed with sustainability in mind.
In addition, the company is committed to minimizing its environmental impact through digital solutions that reduce paper usage and enhance energy efficiency across its operations.
Future Prospects
Over the next five years, Al Sharqi Shipping is thrilled to expand its product range by developing tailored industrial supply chain solutions within the UAE. The company also plans to extend its footprint across the GCC, positioning itself as a pan-GCC brand through strategic partnerships and joint trade lane solutions. By leveraging experience and expertise in the Arab world, Al Sharqi Shipping aims to enhance its product offerings and drive further market expansion.
The company is committed to delivering reliable, efficient, and sustainable logistics solutions. Its focus is on ensuring customer satisfaction and fostering long-term partnerships. Al Sharqi is prepared to adapt to industry changes and maintain its leadership position in the logistics sector.
DRIVING INTO TOMORROW
Zaher Sabbagh, Director of Chery UAE, highlights on the company’s collaboration with AW Rostamani and their groundbreaking Advanced Driver Assistance Systems
Chery UAE, in partnership with AW Rostamani, is pioneering automotive safety and driving comfort with its Advanced Driver Assistance Systems (ADAS) across the Chery TIGGO lineup, including the Tiggo 4, Tiggo 7 Pro, and Tiggo 8 Pro Max.
Key features include Adaptive Cruise Control (ACC) for maintaining safe distances, Lane Departure Warning (LDW) and Lane Keeping Assist (LKA) for staying on course, and Automatic Emergency Braking (AEB) to prevent collisions.
The Blind Spot Detection (BSD), Driver Monitoring System
(DMS), 360-Degree Camera System, and Intelligent Parking Assist work together to enhance situational awareness and simplify parking. Advanced features such as Integrated Cruise Assist (ICA), Traffic Congestion Assist (TJA), Lane Change Assist (LCA), and Door Open Warning (DOW) further alleviate driver fatigue and bolster safety.
Chery’s commitment to innovation is evident with features like Traffic Sign Recognition, Pedestrian Detection, and future technologies like vehicle-to-everything (V2X) communication, positioning Chery as a leader in automotive safety.
Influence
Chery’s ADAS are poised to significantly impact the logistics sector by enhancing safety, efficiency, and operational reliability. The integration of features such as ACC, AEB, and LKA can reduce accidents and ensure smoother, more consistent driving, thereby decreasing downtime and repair costs.
The use of BSD and 360-Degree Camera Systems can improve maneuverability and situational awareness, essential for navigating complex urban environments and tight loading docks. The inclusion of DMS to
detect fatigue and distraction can lead to fewer accidents caused by driver error, further increasing safety.
Technologies like ICA and TJA can optimize fuel consumption and reduce driver fatigue during long hauls and congested traffic conditions. By enhancing safety and operational efficiency, Chery’s ADAS will likely lead to cost savings, improved delivery times, and overall better logistics management.
AW Rostamani & Chery Partnership Overview
In March 2023, AW Rostamani Group unveiled its exclusive UAE dealership with Chery, the globally renowned Chinese automotive brand, underscoring a shared vision for excellence and innovation while further enhancing AW Rostamani’s distinguished portfolio.
This collaboration marks the beginning of a new era, serving as a bridge between cultures and
Zaher Sabbagh, Director of Chery UAE
economies. The partnership is set to redefine industry benchmarks, elevate customer experiences, and contribute significantly to the UAE’s and China’s economic ties.
Chery is a reliable and innovative vehicle brand in the UAE, dedicated to delivering advanced technology, modern design, and cost-effective solutions. Its vehicles boast cutting-edge tech features and connectivity, ensuring a seamless and entertaining driving experience. With a contemporary and sleek design, Chery vehicles offer spacious interiors and superior comfort, catering to modern drivers and families. Safety is paramount, with features designed to protect all passengers. Known for durability and low maintenance, Chery also emphasizes fuel efficiency and eco-friendliness.
The brand’s exclusive features and appealing aesthetics provide a blend of comfort, luxury, and everyday dependability. Chery’s commitment to customer satisfaction and ecoconscious solutions solidifies its position as a leading choice in the competitive UAE automotive market.
Sector Outlook
The UAE automobile industry is experiencing significant technological advancements driven by the integration of Artificial Intelligence (AI), the Internet of Things (IoT), and advanced materials. These innovations are transforming vehicle design, manufacturing, and operations. The UAE’s commitment to sustainability is also evident in its promotion of electric vehicles (EVs), supported by incentives such as free parking, complimentary charging, and exemptions from registration fees. As the industry progresses, efforts to develop autonomous driving technology are also increasing, with more collaborations between automakers and tech companies focusing on enhancing driver-assistance systems and connected vehicles.
In the logistics sector, digitalization is reshaping operations through AI and blockchain technology, optimizing routes, improving efficiencies, and enhancing predictive analytics. Blockchain enables secure and transparent tracking throughout the supply chain, contributing to a more dynamic and data-driven shipping ecosystem. Meanwhile,
smart warehousing, which combines AI, IoT, and robotics, is revolutionizing warehouse operations by enhancing inventory management and streamlining shipping processes.
As the logistics industry embraces these advancements, cybersecurity is becoming paramount, with significant investments planned for 2024 to protect sensitive data and secure cargo from cyber threats, making multi factor authentication a standard practice across the sector.
The Road Ahead
In the rapidly evolving landscape of the automotive and logistics industries, several key innovations and technological advancements are set to shape the future. Central to this transformation are artificial intelligence (AI), the Internet of Things (IoT), automation, and blockchain for secure transactions.
These technologies are revolutionizing inbound automotive logistics by providing real-time supply chain visibility, streamlining operations, and reducing costs. The global shift towards electric vehicles (EVs) and mandates like Canada’s requirement for all passenger vehicles to be hydrogenpowered, electric, or hybrid by 2035 emphasize the push for sustainability.
Governments are demanding reduced carbon footprints, prompting companies to adopt eco-friendly packaging and fuel-efficient transportation methods. Real-time data analytics is also crucial for refining transportation routes, managing inventories proactively, and predicting maintenance cycles, ultimately enhancing operational efficiency and cost-effectiveness.
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ELEVATING JOURNEYS
In an insightful interview, Mohamed Khalil, Managing Director of Alstom Middle East, touches on the company’s new regional HQ, innovations in the rail industry, and the significance of sustainability
How would you describe the regional market in the Middle East currently?
The Middle East market is dynamic and rapidly evolving, presenting both opportunities and challenges. The region is investing heavily in infrastructure, with a strong focus on transportation systems, particularly rail networks. This aligns with the broader economic diversification goals of many countries in the region, such as Saudi Arabia’s Vision 2030.
There is a growing demand for sustainable, efficient and innovative transportation solutions. Governments and private entities are looking for ways to improve connectivity, reduce carbon emissions, and enhance the overall life quality of their populations.
This has opened up significant opportunities for Alstom to contribute with its expertise in rail and mobility solutions, including metro systems, monorails, tramways and high-speed trains. However, the market is also competitive, with multiple international and regional players vying for contracts. Success in this environment requires not only technological innovations but also strong local partnerships, understanding of regulatory frameworks, and the ability to deliver projects on time and within budget.
The Middle East market represents growth and potential for Alstom, driven by ambitious national projects and a strong push towards sustainable urban mobility. We are committed to be part of this transformation, contributing to the future of transportation in the region. You recently opened your new regional headquarters in Riyadh. What prompted this move, and what impact do you expect it to have?
The opening of Alstom’s new Regional HQ in Riyadh is a significant milestone for us and reflects our commitment to the Middle East. This move places Alstom at the heart of one of the most vibrant and ambitious markets in the region, particularly with the Kingdom’s Vision 2030 driving infrastructure development.
Khalil, Managing Director of Alstom Middle East
Establishing a Regional HQ in Riyadh enhances our ability to respond swiftly to market needs, forge closer relationships with key stakeholders, and deepen our understanding of the local market dynamics. It also allows us to provide more tailored solutions and services to our clients in Saudi Arabia and the Middle East, ensuring that we are aligned with their long-term goals.
The new HQ serves as a strategic investment in our future in the region, positioning us to be a key player in the Middle East’s ongoing transformation in transportation and infrastructure.
What differentiates Alstom from other competitors in the field?
Alstom’s focus on technology and innovation is at the core of what sets it apart from its competitors in the industry. Our comprehensive portfolio, ranging from high-speed trains and metros to trams, people movers,
Mohamed
signalling, and power supply systems, allows us to provide fully integrated solutions, meeting the diverse needs of our customers in a way few others can.
Furthermore, Alstom is a leader in sustainable mobility. Last March, we were honoured to be named to Fast Company’s annual list of the Most Innovative Companies of 2024 for the introduction of the Coradia iLint, the world’s first hydrogen-powered train.
We were the first company to develop, test, and put a hydrogen-powered train into commercial service in Europe. The train was then sent to Canada and the Kingdom of Saudi Arabia for demonstrations, showcasing its capabilities and benefits, such as quieter operations and zero carbon emissions, in real-world conditions.
Alstom is a pioneer in alternative green traction solutions, and it offers a variety of options, including dieselbattery hybrid, battery-powered, and hydrogen-powered trains. Our commitment to sustainability extends across our product range, helping cities and countries reduce their carbon footprints and meet their environmental goals.
Additionally, Alstom is at the forefront of integrating digital technologies
into transportation. Our advanced signalling and control systems, such as ERTMS (European Rail Traffic Management System) and CBTC (Communications Based Train Control), enhance safety, efficiency, and capacity on rail networks. Our digital solutions, moreover, like predictive maintenance and smart infrastructure management, improve operational reliability and reduce costs.
At Alstom, there is a prioritisation for customer-centric innovation, working closely with clients to codevelop solutions that are tailored to their specific needs. Whether it’s customising train designs to
reflect local cultures or developing mobility-as-a-service platforms, our
collaborative approach ensures that our innovations are relevant and add real value. While the company operates globally, we maintain a strong local presence in the markets we serve. This combination of global expertise and local understanding allows us to offer solutions that are both cutting-edge and highly relevant to regional challenges. Our new HQ in Riyadh, for example, exemplifies our commitment to bringing our global
expertise closer to our clients in the Middle East.
In essence, Alstom differentiates itself through a blend of technological leadership, sustainable practices, and a deep commitment to partnering with its customers to create the future of mobility. Its focus on innovation is not just about advancing technology; it is about shaping a better, more connected world.
What is the company’s vision for the next 10 years?
One critical element in the transformation of the railway industry is digitalisation. As there is a continuing strive to increase safety, efficiency, frequency of travel, reduce travel times, and expand capacities, heavy investments in innovations in digital solutions and automation are required. This will help deliver agile controls on all levels for greater passenger comfort, energy savings, overall cost reduction, and systemwide safety and security.
We are not just building trains and rail networks; we are building connections, enabling progress, and contributing to a more sustainable future. Our journey is about more than just transportation – it’s about moving forward together, creating value for society, and leaving a positive legacy for generations to come. As we move forward, we remain focused on our core values of excellence, innovation, and responsibility, confident that they will guide us in realising our vision and achieving longterm success.
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Mohamed Khalil, Managing Director of Alstom Middle East
However, Alstom’s broader vision is to continue leading the transportation industry with a focus on sustainability, digital innovation, global and local growth, and customer-centric solutions. We aim to shape the future of mobility in a way that benefits society, the environment, and the economy, driving progress for the next generation.
The company is now at a pivotal moment in its journey, driven by a strong sense of purpose and a clear vision for the future. As it looks ahead, Alstom is eager about the possibilities that lie in the front, particularly in regions like the Middle East, where rapid growth and ambitious projects are creating opportunities.
The Empowering Stories of Emirati Women
The role of women in society is undeniably pivotal, as they are the very source of life and vitality. Women have made tremendous strides in achieving their ambitions and goals, and today’s world is a fair witness to their enduring contributions across all times and ages. Their collaborative efforts have shaped and enriched our collective progress.
Emirati Women’s Day, celebrated on August 28th, is a day dedicated to honouring the exceptional achievements and contributions of
Words by: Aya Zhang
women across the UAE. Established in 2015 by Her Highness Sheikha Fatima bint Mubarak Al Ketbi, the “Mother of the Nation,” this day reflects her belief in the significant role women play in all areas of life.
Last month, we celebrated the ninth Emirati Women’s Day under the theme ‘We Share for Tomorrow,’ building on last year’s theme, ‘We Collaborate for Tomorrow.’ This year’s theme emphasises the power of sharing to create a brighter and more promising future.
Emirati Women’s Day not only celebrates women’s progress but also reaffirms the UAE’s commitment to
ensuring equal rights and empowering women to achieve their goals.
The following stories shed light on the journeys of women in various sectors of the logistics industry, amplifying their voices and sharing their experiences for others. Every story matters and every journey deserves its praise and recognition.
By sharing their progress, we understand, learn, and grow, and I hope that these stories will lead to more inspiration for growth. As Laila Essa, Senior Director of Financial Accounts at 7X, beautifully puts it: “Empowered women, empower other women.”
Kawthar Ahmed Alhashmi
Junior Project Planner, Production Control Department, Drydocks World
Kawthar holds a degree in electrical engineering from HCT, which laid the foundation for her career. Her journey began with training at Etihad Water and Electricity, where she gained valuable experience. Currently, she serves as a Junior Project Planner in the Production Control Department at Drydocks World. Her role involves preparing and releasing daily repair records, managing dock schedules, and generating KPI and management reports on a weekly basis.
Kawthar comments on working in the logistics industry: “Navigating a predominantly maledominated field presents a significant challenge. To address this, I actively sought mentorship and built a strong professional network. Persistence and skill development have been key to adapting and thriving in this environment.”
As a junior professional, she is observing several exciting developments in the maritime sector. These include advancements in shipbuilding and the adoption of new materials that enhance efficiency and sustainability. Kawthar is proud of being selected as a supervisor within a volunteer society, an opportunity that arose unexpectedly among a group of 300 volunteers. This recognition highlighted her supervisory skills and sense of responsibility, marking a significant milestone in her career.
“My greatest source of inspiration is my mother. Despite the long daily commute and sometimes tiring days, I am
constantly motivated by her ability to juggle multiple roles—wife, mother, student, and instructor. Her example has profoundly influenced how I approach my own responsibilities,” she shares.
Regarding Drydocks World, the company is aimed at supporting and empowering women. An example includes the women’s leadership training that Kawthar joined, an initiative designed to provide women with the resources they need to excel.
Looking ahead, she aims to assume greater leadership responsibilities, lead new projects, and pursue a master’s degree to further advance her career.
Fatma Suhail Alawar
Junior Project Engineer, Drydocks World
Fatma currently serves as a Junior Project Engineer in the EPC division, as part of the RUWAD program at Drydocks World. She is being intensively trained in all the departments within EPC, as well as supporting the Engineering team for various major projects, contributing to the overall success within our division.
One of my proudest achievements, despite being new to Drydocks World, was delivering a technical presentation on my learning outcomes within the EPC Engineering department. This presentation, which involved detailed concepts, was praised by my manager for its quality, comparable to those delivered by seasoned professionals. This recognition highlights the effective application of my education and the supportive environment at Drydocks World.
The maritime industry is experiencing a significant shift towards digitalization, with a focus on integrating technologies to convert physical assets into virtual assets. This transformation offers numerous benefits, such as improved convenience, accessibility, and sustainability, which are reshaping industry practices and enhancing operational efficiency.
When you finish work, give your personal life your full attention. Don’t think about your work tasks or the presentation due next week. There will be time for that the next morning! Creating that balance is crucial for both your professional and personal life. I truly believe that a drained person never succeeds.
Yes, Drydocks World has several initiatives designed to support women in here at the workplace. The “MentorHer” program provides mentorship opportunities for women in engineering and other technical roles. Additionally, events such as the recent female bowling tournament organized by DP World offer networking and community-building opportunities for women in the industry.
In the maritime industry, there are usually people from so many different backgrounds and cultures. While it can be a positive thing, don’t let that make you forget your own values! Respect your values enough to make everyone around you respect them as well.
Emirati women in the maritime industry bring a unique blend of passion, creativity, and STEM expertise. Their contributions, whether through innovative engineering solutions or steadfast dedication, play a crucial role in advancing the sector and supporting the broader objectives of the UAE.
I am currently learning how all different disciplines are interlinked for the success of projects in the maritime industry. My next goals include digging deeper into engineering management and project management, and to be part of major projects that contribute to the success of Drydocks World and UAE.
FATMA SUHAIL ALAWAR
Mahfoodha Makki
Senior Manager –Talent Development and Performance Management, Drydocks World
With 20 years of HR experience and 10 of which are in Maritime Education.
Mahfoodha Makki now oversees the Talent Development and Performance Management functions at Drydocks World.
After entering the industry, Mahfoodha encountered constant challenges along the way. One example includes the technical aspects of the production work in the company. However, after frequent discussions with technical teams and developing expert trainers in these fields, she managed to overcome these hurdles.
The current maritime industry is embracing digitalization, immersive technologies, sustainability training, and continuous professional development to adapt to the evolving
standards and contribute to the shift towards automation.
She believes that women can immensely impact the industry with more prospects being offered: “As a country that offers equal opportunities to women, with more representation in top level management contributing to strategic planning and key decisions, Emirati Women can better contribute to the UAE’s vision,” she commented.
Regarding Drydocks World’s initiatives, the company has recently launched a first of its kind training program for Women in Drydocks World, ‘Women in Leadership – Empowering Emerging Leaders.’ Almost 50% of the female employees at Drydocks World have already embarked on this journey demonstrating a positive transformation in their careers.
When it comes to Mahfoodha’s source of inspiration, she comments: “H.H. Sheikh Mohammad Bin Rashid Al Maktoum has been my inspiration since childhood as his aim is to always be the number one in everything and he doesn’t take no for an answer.”
Mahfoodha prioritises her responsibilities and delegates tasks as applicable to her team and maintains a good balance in her work and personal life. Her aim is to be a pioneer in the maritime education sector by transforming the Talent Development function into a Maritime Academy that offers all maritime related courses under one umbrella.
She highlights: “Step out of your comfort zone, go out there and chase your dreams. Do not let the challenges become an obstacle in your career as you are the future of our country.”
Noora Bin Tamim
Assistant Manager – Business Support, Drydocks World
Noora Bin Tamim pursued a degree in business accounting, driven by a passion for contributing to the UAE’s growth and navigating the challenges within its dynamic industries. Her journey with Drydocks World began in 2015, where she started with a strong commitment to excellence. Over the years, she has taken on various roles, each one assisting her to grow both professionally and personally.
Today, she serves as the Assistant Manager of Business Support in the Commercial Department, where she oversees and manages key business operations. Additionally, she is part of the Women’s Committee, which allows her to advocate for and support the
empowerment of women within the industry. Her journey has been one of continuous learning and unwavering dedication, and she takes great pride in representing Emirati women in the maritime sector.
As an Emirati woman in the maritime industry, one of the most significant challenges she encountered was the preconceived notion that this field is not traditionally suited for women, particularly Emirati women. While this wasn’t a barrier in her day-to-day work, it was a perception that required her to demonstrate resilience and adaptability. She, however, focused on solutions, seeking out mentorship from experienced colleagues, and continuously honing her skills. Her determination to succeed, combined with the unwavering support from her
family and the leadership at Drydocks World, motivated her to push beyond these boundaries and thrive in this industry.
“My greatest inspiration comes from the legacy of strong women in our culture who have played a pivotal role in the development of our nation. Their courage and contributions continue to inspire me daily. Moreover, the visionary leadership of the UAE, which emphasises the empowerment of women across all sectors, drives my passion for my work. This vision supports and actively encourages women like me to excel and break new ground in many industries,” she comments.
The maritime industry is undergoing a significant transformation, with an increasing focus on sustainability and technological innovation. There is a strong push towards the adoption of green technologies, which is opening up new avenues and opportunities, particularly for women in the industry. This shift is about advancing technology along with fostering a more inclusive environment where diverse perspectives can contribute to the industry’s growth.
Noora emphasises that the maritime industry is full of opportunities, and with determination, hard work, and a willingness to learn, women can achieve great success. Women’s unique perspectives and skills are valuable, and the industry is ready for the contributions they can make.
She shares: “I am proud to be part of an industry that is so vital to the future of the UAE. I hope that my journey serves as an inspiration to other Emirati women, encouraging them to pursue their dreams and make their mark in whichever field they choose. The maritime industry offers immense opportunities, and I am excited to see more women joining and shaping its future.”
NOORA BIN TAMIM
Laila Essa
Senior Director of Financial Accounts, 7X
Laila Essa’s journey in logistics began in an entry-level position as an accountant. Over the years, her curiosity and passion for the industry and commitment to continuous improvement allowed her to advance into leadership roles despite presented difficulties.
“The logistics industry has traditionally been male dominated, which brings its own set of challenges for women, particularly in leadership roles. The gender gap and lingering stereotypes often cast doubt on women’s abilities and skills,” Laila comments.
To overcome these obstacles, Laila focused on her strengths, and was committed to continuous learning, relying on the support of mentors and colleagues who believed in her potential. She has always seen challenges as opportunities for growth. She believes that by embracing these moments, individuals can break down barriers and prove their capabilities.
“I encourage other women to do the same—view challenges not as setbacks, but as stepping stones to success,” Laila adds. Today, as the Senior Director of Financial Accounts at 7X, She is privileged to contribute to the company’s strategic vision.
The greatest source of inspiration for Laila has been the visionary leadership of the UAE, with its progressive policies and commitment to empowering women. She says that the UAE’s dedication to fostering a culture of inclusivity has provided the ideal environment for professional growth, allowing her to thrive in the logistics industry.
When asked about her proudest achievements, she shares: “On a personal level, I’m proud to have been the first woman in my family to pursue a career, even when it wasn’t initially supported. Earning my family’s pride and proving that I could succeed has been incredibly rewarding.”
Professionally, she is most proud of the teams She has had the privilege to collaborate with. Seeing their growth and success has been her greatest achievement. Additionally, mentoring other women and helping to create more inclusive environments in the industry has been deeply fulfilling for her. It allows her to contribute to the broader goal of gender equality in logistics, which is something she is passionate about.
The logistics industry is currently undergoing significant changes, with diversity and inclusion emerging as key
priorities. Companies are actively promoting women and underrepresented groups into leadership roles, fostering a more balanced and innovative workforce. There is also a strong shift towards workplace flexibility, with remote work and flexible hours becoming more common, enabling better work-life balance.
Technological advancements, especially in AI, automation, and digital platforms, are reshaping the industry, creating exciting opportunities for women in tech-driven roles. Environmental sustainability is another major trend, with women often leading initiatives that drive this important shift. Additionally, the rapid growth of e-commerce is sparking innovations in last-mile delivery, opening up new career paths in logistics planning and operations. These trends are collectively paving the way for a more inclusive and dynamic future in the sector.
Regarding 7X’s efforts to empower women, Laila explains: “At 7X, we are committed to empowering women through various initiatives. We focus on nurturing future leaders by offering comprehensive leadership development programs, including targeted workshops and training sessions that equip women with the skills and confidence to advance in their careers.”
7X also prioritises work-life balance with its flexible work policies, remote work options, extended maternity leave, and an on-site nursery, helping women manage both professional and personal responsibilities effectively.
At 7X, Laila is proud of having chaired the Women’s Council in 2023, where she played a key role with the council’s distinguished members in reinforcing their commitment to fostering a culture of inclusivity and empowerment within the organisation. This experience was not only significant for her personally but also an important step in 7X’s ongoing commitment to empower women across all levels of the business.
The UAE has long supported the inclusion of women in the workforce, thanks to the visionary leadership of the nation.
Women in logistics are ideally positioned to support this vision by driving innovation, enhancing efficiency, and bringing diverse perspectives to the industry.
Throughout her years at 7X, Laila has witnessed how women in leadership roles have been instrumental in optimising operations and achieving strategic goals. She believes and always says: “empowered women, empower other women.”
Her advice to young Emirati women who are thinking about pursuing a career in logistics is to be bold and take the initiative and assert their presence in this field. The logistics sector offers a wealth of opportunities, especially with the advancements in technology, whether in supply chain management, digital facilitation, or finance, the sector needs professionals with diverse skills.
“If you are passionate and committed, there is no limit to what you can achieve. Work hard, stay enthusiastic, and remember that nothing is impossible. Your dedication and effort will open doors and pave the way for your success,” She says.
Her next primary goal is to continue driving innovation and excellence across the diverse areas within the logistics industry from supply chain management, finance, and operations to technological advancements and beyond. In addition to her own professional growth, she committed to inspiring the next generation of women, showing them that they can lead and excel in any aspect of this dynamic field.
“As I reflect on my journey, I am reminded of the power of resilience and the importance of breaking barriers. A key element of success in the logistics industry, and indeed in any field, is not just personal success but also helping others succeed.
Every morning, we have a choice: to limit our growth or to strive to become a better version of ourselves. As women, we shouldn’t wait for opportunities to come to us—we should take the initiative to create them,” Laila concludes.
Noura Alshamsi
Director of Strategy Department, Ports, Customs and Free Zone Corporation (PCFC)
Noura Alshamsi’s journey is a testament to her unwavering commitment to excellence. With an MBA, a Professional Diploma in HR, and a Certified Excellence Program Assessor qualification from the Prime Minister’s Office in collaboration with Hamdan University, her expertise spans a broad spectrum of strategic and organizational development.
Beginning her career at Dubai Municipality in 2004, Noura made significant strides in various roles, including Head of Permits and Applied Nutrition Section in the Food Safety Department, and Director of Strategy and Organizational Excellence. Her tenure at Dubai Municipality laid a strong foundation for her subsequent achievements.
“On this Emirati Women’s Day, I reflect with deep gratitude on the remarkable journey of Emirati women. I am honored to contribute to this evolving narrative of empowerment and progress. Our nation’s unwavering commitment to nurturing talent and fostering excellence enables us to transcend traditional boundaries and lead with both vision and integrity,” Noura expresses.
To all aspiring Emirati women, Noura Alshamsi’s story is a beacon of what can be achieved through vision, hard work, and relentless dedication. “Emirati Women’s Day offers a moment to acknowledge not just our individual accomplishments but the collaborative spirit that propels us forward. Our nation’s dedication to gender parity is a pure reflection of our country’s progressive ethos
and commitment to excellence,” Noura elaborates.
Since 2023, as the Director of Strategy at PCFC, Noura has led transformative initiatives, from launching new buildings to establishing a robust governance framework. Her innovative spirit has been instrumental in implementing cutting-edge systems such as CRM and customer WhatsApp services, enhancing organizational efficiency and customer engagement. Additionally, her leadership in developing comprehensive security processes and sustainability programs reflects her forwardthinking approach.
Noura states: “Emirati Women’s Day is a celebration of our shared journey towards greater empowerment and influence. Our progress is a testament to the strategic vision of our leaders and the indomitable spirit of Emirati women. It is both a privilege and a responsibility to advance this legacy of excellence and innovation. Let us continue to advance with purpose, inspire with excellence, and contribute to the enduring success of our nation.”
Noura’s career exemplifies the essence of pioneering leadership. Her contributions are not only shaping the future of her organization but also setting a powerful example for other Emirati women. As a recognised trailblazer, she continues to drive progress and inspire future generations.
NOURA
SUSTAINABILITY Innovation Forum& Awards 2024
The Sustainability Innovation Forum and Awards 2024, held on August 30 at Al Habtoor Palace Dubai, was a landmark event, celebrating the trailblazers who are leading various industries towards a more sustainable and greener future. As the UAE declares 2023 and 2024 the “Years of Sustainability,” this vision is driving transformative change across sectors like construction, design, entrepreneurship, and hospitality, fostering innovations in eco-friendly practices and renewable energy.
This event highlighted the UAE’s commitment to sustainability, setting a benchmark for the broader MENA region. Countries like Saudi Arabia, with projects such as NEOM, and Egypt with its Green
Economy initiative, are following suit, weaving sustainability into their developmental frameworks. The UAE’s leadership in sustainability is not just shaping a greener future for the nation but is also inspiring neighboring countries to adopt similar paths, promoting collective growth and resilience across the region.
The Forum featured compelling keynote speeches from leaders across industries, offering insights into how they are embedding sustainability into their practices. The day concluded with a prestigious awards ceremony, where companies, projects, and individuals were honored for their exceptional contributions to advancing sustainability, further solidifying the region’s commitment to a greener, more innovative future.
Photography by: Alexander Bungas and Eduardo Buenagua.
Innovation Forum& Awards 2024
Panel 1: New Tomorrow With Sustainable Urban Planning
Imagine a city where every building, park, and street aligns with nature’s rhythm. This is the essence of smart growth strategies—balancing development with environmental stewardship, promoting vibrant, mixed-use communities, and curbing urban sprawl. Developers craft spaces that are not just sustainable but also brimming with life, using energy-efficient materials and green infrastructure like living roofs. Contractors, the unsung heroes, bring these visions to life, reducing waste and optimizing resources. Meanwhile, consultants and architects, the heart of every building, pulse with smart technologies that reduce consumption and enhance livability. Together, this panel taught how urban landscapes are not only resilient but also a testament to sustainable growth and a brighter, greener future.
The panel featured prominent figures including:
Mohamed Amer Regional Director of Operations, ICC MENA
Sam Graham Managing Director, Rider Levett Bucknall (RLB)
Duncan Payne Head of Support Services, Khansaheb
Raya Ani Founder of RAW-NYC Architects
Anita Nouri CEO / Founder, Green Growth Planning Consultancy LLC
Moderator: Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood LLC.
Panel 2: Talk Less, Do More: How Businesses Can Turn Their Sustainability Strategies Into Action
In today’s business landscape, sustainability is more than just a buzzword—it’s a call to action. While many talk about going green, this session was about those who walk the walk. Imagine gathering with forward-thinking leaders from enterprises big and small, all ready to share how they’ve transformed lofty sustainability goals into tangible, impactful strategies. These trailblazers did not just talk theory; they dived into real-world successes, revealing how their ecoconscious efforts have positively impacted their businesses. From profit-boosting initiatives to actionable tips, this session was your chance to learn from the vanguards of sustainable business practices in the Middle East and beyond.
Speakers on this panel were:
Nadine Zidani CEO & Founder of MENA Impact
Rabih El Chaar Co-founder & CEO, Nadeera
Rana Hajirasouli Founder, The Surpluss | Certified B Corp
Yasmine Barbir Founder of Responsible Legacy
Moderator: Aby Sam Thomas, Editor in Chief of Entrepreneur Middle East
Panel 3: Planet-Friendly Hospitality
The panel discussion took a deep dive into the complexities of embedding sustainability within hospitality operations, blending high-tech innovations with straightforward, practical strategies. The panelists shared their experiences in overcoming challenges and seizing opportunities to foster sustainable growth while minimizing environmental harm. They discussed key topics such as waste reduction in hotels and restaurants, the importance of ethical sourcing, balancing economic benefits with environmental protection in tourism, and the role of eco-labels and green ratings in driving industry standards. The session offered valuable insights for those committed to advancing sustainable hospitality practices.
This panel hosted the following speakers:
John Timson Vice President Sustainability and Safety, Premium, MENA - ACCOR
Lara Hussein Co-Founder & Soil Builder at The Waste Lab
Marc Afonso Category Manager, International Wines (Portugal, Spain, South Africa, New Zealand, South America), MMI
Moderator: Sarah Fernandez, General Manager, JRN Consultancy
Panel 4: Reducing Our Carbon Footprint: Sustainable Practices for Designers, Architects, and Suppliers in the UAE
For sustainability in design, the panel explored the evolution of energy-efficient strategies like natural ventilation, daylighting, and shading to minimize reliance on mechanical systems. Water conservation was a priority, with the implementation of efficient fixtures, greywater recycling, and native landscaping reducing water use across developments. The integration of renewable energy through solar panels and wind turbines highlighted the shift towards reducing fossil fuel dependency. Collaboration among stakeholders was emphasized as essential for promoting sustainable practices, while green building certifications like LEED or Estidama Pearl were pursued to ensure projects met rigorous sustainability standards.
This panel included notable speakers as the likes of:
Dima Alkawadri Assistant Professor, Interior Design School of Textiles and Design HeriotWatt University Dubai
Craig Thackray Vice President, Environment, MEA, AECOM
Diviya Naval Manager – Design & Business Development, Al Shirawi Interiors
Judith Cartwright Founder & Managing Director, Black Coral Consulting Joumana Hosri A Global Ambassador for Renewable Energy and Sustainability
Moderator: Richard Fenne, Director / Regional Executive Chair, Woods
Bagot
Kick
The project transformed a discarded storage container into a vertical indoor farm, demonstrating resourcefulness and sustainability. Partnering with Ekthaar, a leader in Controlled Environment Agriculture (CEA), the project repurposed scrap materials, including insulated panels for doors and leftover materials for shelves. Equipped with grow light strips for year-round cultivation, this initiative highlights the Bin Dasmal Doors commitment to sustainability and innovation, showcasing eco-friendly practices that reduce waste and promote environmental stewardship. PROJECT AWARDS
SUSTAINABLE RENOVATION PROJECT OF THE YEAR
The project is a masterful blend of biophilic design and resource efficiency. Impressively, 70% of the materials used were repurposed from surplus stock accumulated over five years, demonstrating a strong commitment to sustainability. The space is entirely powered
by solar panels installed on the roof, and water consumption is minimized through the use of sensor-operated sanitary fittings. This project not only embraces nature but also showcases innovative ways to reduce waste and conserve resources.
SUSTAINABLE PROJECT INITIATIVE OF THE YEAR
4.6 MEGAWATT-PEAK (MWP) SOLAR ROOFTOP SYSTEM, OMAN CONVENTION & EXHIBITION CENTRE
Oman Convention & Exhibition Centre a top business events venue recognized for advancing sustainability. This year, they launched a rooftop solar photovoltaic project in partnership with TotalEnergies Renewables DG MEA,
aligned with Oman Vision 2040 and the 2050 net-zero target. The solar system is expected to generate over 7,805 MWh annually, significantly reducing the venue’s electricity consumption and reinforcing its commitment to becoming the region’s greenest event space.
JOAQUIM D’COSTA +971 50 440 2706
jo@bncpublishing.net
ALEX BROWN +971 56 308 2946
alex@bncpublishing.net
SUSTAINABLE ARCHITECTURAL FUTURE PROJECT OF THE YEAR
The project is a luxurious residential development that prioritizes sustainability, wellness, and community. It integrates biophilic design to foster a connection with nature, offering serene living spaces with premium amenities like landscaped gardens, wellness areas, and eco-
friendly infrastructure. The project demonstrates a strong commitment to sustainability through the use of renewable energy, water conservation, and waste reduction strategies. Positioned as a leading development, it redefines urban living by blending luxury with environmental responsibility.
SUSTAINABLE FIT-OUT PROJECT OF THE YEAR
RAKBANK OFFICE, DESIGN INFINITY
The project is headquartered at Dubai Silicon Oasis, showcases an innovative fusion of traditional and modern interior design, with a strong focus on sustainability and forwardthinking practices. Certified as a LEED Gold project, it features 100% low VOC materials, energy-efficient LED
lighting, and motion sensors. The workspace is designed with biophilic elements, flexible layouts, and smart, connected spaces to boost productivity and well-being. This project exemplifies a commitment to excellence, sustainability, and the creation of a dynamic, modern work environment.
SUSTAINABLE COMMERCIAL PROJECT THE YEAR
PINNACLE DESIGN OFFICE, PINNACLE
INTERIORS
The project is located in Dubai Design District and completed in 2023, spans 220 square meters and features key areas such as an entrance lobby, open office, managers’ room, meeting room, multifunctional space, and lounge area. The design prioritizes sustainability
and functionality, creating a dynamic workspace that harmonizes aesthetic appeal with environmental responsibility. Each space is meticulously crafted to enhance productivity and comfort, reflecting modern design principles that align with the project’s sustainability goals.
SUSTAINABLE CONSTRUCTION PROJECT OF THE YEAR
MAGDI YACOUB GLOBAL HEART CENTER, ORASCOM CONSTRUCTION
This project delivers cutting-edge, free medical services, particularly to the underprivileged, while also training healthcare professionals to international standards and advancing biomedical research. As the largest cardiac care and research facility in the region, it serves over 120,000 patients annually. The state-of-the-
art hospital includes 304 beds, 6 operating theaters, and 4 CATH labs, spanning 90,000 m² on a footprint of 23,730 m². Additionally, the project incorporates sustainable practices, utilizing energy-efficient systems and environmentally friendly materials to minimize its carbon footprint and promote longterm sustainability in healthcare.
EV BUS LAUNCH OF THE YEAR
GREEN BUS ASSESSMENT PROGRAM, ABU DHABI MOBILITY
Abu Dhabi Mobility leads a pioneering initiative designed to revolutionize the public transport system in pursuit of sustainability and to meet the UAE’s carbon neutrality target by 2050. This program assesses electric and hydrogen buses, develops essential infrastructure like charging stations, and establishes standards for green buses in the region. By transitioning from diesel to green alternatives, the launch aims to drastically reduce CO2 emissions, aligning with the UAE’s National Hydrogen Strategy and positioning Abu Dhabi as a frontrunner in sustainable transportation.
SUSTAINABLE RETROFIT PROJECT OF THE YEAR
OFFSHORE OIL BROWNFIELD PROJECT, SAUDI ARAMCO
Saudi Aramco has pioneered an innovative approach to rehabilitating and debottlenecking aging offshore oil brownfield projects. By transforming brownfield operations into greenfield through modularization, they achieved a 75% reduction in offshore work durations, significantly lowering environmental
impact and enhancing safety. This strategy not only reduced project costs and risks but also adhered to sustainable practices by maximizing the use of existing infrastructure. Their successful implementation reflects a strong commitment to sustainability and operational excellence within the energy sector.
COMPANY AWARDS
ZERO PLASTIC INITIATIVE OF THE YEAR
JUMEIRAH ZABEEL SARAY
The hotel has set a new standard for sustainable luxury resorts by focusing on waste reduction, resource management, and sustainable agriculture.
Key initiatives include eliminating single-use plastics, particularly by replacing plastic water bottles with glass ones through an on-site bottling plant in collaboration with NORDAQ, saving 2 million plastic bottles annually. The winning venue also utilises hydroponic farming to source ingredients sustainably, reducing costs and its environmental footprint. These practices enhance the resort’s profitability and reputation among environmentally conscious travellers.
SUSTAINABLE HVAC PRODUCT OF THE YEAR
RHEEM DUCTED INVERTER AIR-CONDITIONING UNITS, RHEEM MANUFACTURING MIDDLE EAST
Rheem Manufacturing is a nearly 100-year-old global manufacturer specialising in energyefficient innovations for residential and commercial applications. Operating 24 manufacturing plants worldwide, they uniquely produce HVAC, water heating, pool & spa heating, and commercial refrigeration products, available in over 80 countries. Their HVAC units cut annual energy use by 30-40% compared to conventional models, reducing carbon footprints and complying with all GCC energy standards, including ESMA, SASO, MEW, and MOIC.
MOST SUSTAINABLE START-UP OF THE YEAR
E DADDY ELECTRIC VEHICLE MANUFACTURING LLC
They offer an innovative solution for sustainable urban mobility, focused on electrifying the UAE with advanced EV technology. Backed by a $15 million investment and experienced leadership,
the company will be the first to fully manufacture vehicles in Dubai. It is also set to launch an all-electric motorcycle for last-mile delivery in Q1 2025, combining sustainability with efficiency.
ECO-CONSCIOUS DRINKING WATER CAMPAIGN OF THE YEAR
PJSC LUKOIL
Since its founding, Lukoil has prioritised sustainable operations, aiming to balance environmental care with social and economic progress. Water is essential across all company activities, from
hydrocarbon exploration to delivering products. They ensures that its water use remains within approved limits and that wastewater quality complies with regulations in all operational regions.
SUSTAINABLE WORKPLACE OF THE YEAR
For the Sustainable Workplace Award, ATKINSRÉALIS stands out for its deep commitment to embedding ESG principles across its operations. The company focuses on minimizing environmental impact, fostering social equity, and ensuring robust governance through sustainable
SUSTAINABLE INNOVATION IN OUTDOOR LIVING ATKINSRÉALIS GHAF TREE AWNINGS MANUFACTURING LLC
practices like low VOC materials, energy-efficient LED lighting, and nature-inspired biophilic design. This innovative approach underscores the winner’s dedication to safety, integrity, collaboration, and innovation, setting a benchmark for what a truly sustainable workplace can achieve.
Ghaf Tree Awnings Manufacturing is celebrated for Sustainable Innovation in Outdoor Living, and is dedicated to a greener future through eco-friendly solutions like Ghaf tree awnings. These innovative awnings blend natural elements with green technology, enhancing sustainability and minimising environmental
impact. The project focuses on creative designs that boost energy efficiency and align seamlessly with the parent company’s commitment to environmental stewardship. Setting a new benchmark, this initiative aims to make a lasting positive impact on the environment while promoting sustainable practices in the outdoor living industry.
Innovation Forum& Awards 2024
MOST SUSTAINABLE INNOVATIVE SOLUTION
HSUSTAINABLE HOTEL OF THE YEAR HANSGROHE
ansgrohe is a global leader in bathroom and kitchen fixtures, showcases a strong commitment to sustainability through its innovative products. Among its standout technologies, EcoSmart and CoolStart
SWISSOTEL AL GHURAIR
significantly reduce water and energy usage, reflecting the company’s dedication to environmental responsibility. These innovations position the company as a pioneer in sustainable solutions within the sanitary industry.
The hotel excels in eco-friendly hospitality with initiatives like digital check-ins, zero single-use plastics, a zero-waste Vitality Menu, an inhouse vegetable garden, and energy-producing gym equipment. It fosters sustainability among staff,
collaborates with community organizations, and has earned the Green Globe Certificate. By combining environmental responsibility with innovative practices, the hotel sets a benchmark for sustainable hospitality in Dubai.
RENEWABLE ENERGY INTEGRATION AWARD
Marafiq follows a detailed ESG roadmap that emphasises excellence in environmental, social, and governance practices. The company prioritises sustainable energy initiatives, such as green hydrogen and reducing emissions by phasing out diesel plants, while also advancing sustainable mobility. On the social
SUSTAINABLE HOSPITALITY INITIATIVE OF THE YEAR MARAFIQ
RADISSON HOTEL GROUP
front, they focus on community engagement, gender equality, and education. Their governance strategy centres on ethical conduct, regulatory compliance, and strong risk management. This comprehensive approach to sustainability establishes them as a leader in integrating renewable energy and ethical business practices within the utility sector.
This hotel group launched its “Move to Zero” campaign from November 2023 to April 2024 to advance its goal of reaching Net Zero by 2050. This global effort spans over 815 hotels and 70,000 employees in 95+ countries, focusing on practical decarbonization steps. The campaign centres on
educating staff, improving energy efficiency, and reducing water and waste. By cultivating a culture of sustainability and teamwork, the group aims to integrate eco-friendly practices into its daily operations and guest experiences, pushing the hospitality industry towards greater sustainability.
SUSTAINABLE FIT-OUT FIRM OF THE YEAR
INC Group is a leading name in sustainable fit-out solutions, prioritising environmental care and social responsibility. Through their “ESG COMMIT” program, they focus on reducing carbon footprints, encouraging recycling, and supporting social initiatives across the Middle East and Africa. Partnering with AESG for carbon
SUSTAINABLE CONTRACTOR OF THE YEAR INC GROUP
NAEL GENERAL CONTRACTING LLC
reduction and Tadweer for recycling, along with delivering the LEED Platinum-certified AstraZeneca office, reflects their dedication to sustainability. The group also champions community projects and upcycling efforts, solidifying their position as a sustainable leader in the industry.
Nael General Contracting is a prominent construction company in the UAE, is celebrated for its strong commitment to sustainability and innovative practices. The company adheres to rigorous ISO standards and has earned accolades such as the MENA Green Building Awards and RoSPA Gold Award. Their sustainability
efforts include recycling over 80% of construction waste, using certified sustainable timber, enhancing biodiversity, and installing solar PV systems for renewable energy. Additionally, they support electric vehicle use and have a wastewater treatment plant, aligning with the UAE’s sustainability goals for 2023 and 2024.
SUSTAINABLE HOTEL DESIGN
AL HABTOOR CITY COLLECTION HOTELS
Al Habtoor City Collection Hotels’ sustainability program is reflected in the thoughtful design of its three luxury hotels, focusing on eco-friendly features. The hotels incorporate energy-efficient architecture with double-glazed windows, motion-sensor LED lighting, and automated climate control for optimal energy use. Watersaving measures include dual-flushing toilets, flow-control
aerators, and rainwater collection systems for garden irrigation. The properties also prioritise sustainable design elements like electric vehicle charging stations, colour-coded waste segregation, and minimised use of single-use plastics. These design choices set a high standard for integrating sustainability into luxury hospitality, promoting both environmental responsibility and guest comfort.
SUSTAINABLE REAL ESTATE DEVELOPER OF THE YEAR
ROSHN GROUP
ROSHN plays a crucial role in Saudi Vision 2030 through its sustainable urban developments, emphasizing technology, innovation, and environmental care. The company integrates green spaces, sports facilities, and smart infrastructure to boost community well-being. With projects like SEDRA
and MARAFY, it focuses on energy and water efficiency, sustainable materials, and advanced mobility solutions. Their YUHYEEK program enhances social responsibility, supporting community welfare, health initiatives, and women’s empowerment, establishing the company as a leader in sustainable development in Saudi Arabia.
GREEN CONSULTANT OF THE YEAR
EGIS is celebrated for its strong commitment to sustainability and innovative design across architecture, consulting, construction, and mobility sectors. In line with global sustainability frameworks such as the Paris Agreement, the company has joined the Science Based Target Initiative and the Race to
INNOVATION IN DECARBONISATION AWARD EGIS
PETROMIN CORPORATION
Zero campaign. Their approach integrates environmental, social, and governance (ESG) principles, dedicating 40% of their turnover to sustainable initiatives. Key projects like the ACWA Power HQ in Saudi Arabia and the MISK CLT Project showcase their focus on low-carbon construction and achieving LEED certifications.
Through its subsidiary NTSC, Petromin Corporation earns the Innovation in Decarbonization Award for its groundbreaking strategy to cut emissions in Saudi Arabia’s transport sector. As the first in the GCC to develop and execute complete decarbonization plans for major private and government fleets, NTSC aligns with
Saudi Vision 2030. By using proprietary IoT telemetry and collaborating with key stakeholders, NTSC enhances carbon reduction efforts, builds necessary infrastructure, and utilizes Petromin’s resources. This multi-year plan aims to lower CO2 emissions by 335,000 metric tons, establishing our winner as a leader in sustainable transportation.
SUSTAINABLE INITIATIVE OF THE YEAR
KEO INTERNATIONAL CONSULTANTS
KEO’s initiative is a groundbreaking digital tool developed by the winner to transform environmental monitoring in construction through real-time data management and ESG integration. Originally created for the Qatar World Cup and refined during the Dubai EXPO, it has mitigated over 1,000 environmental risks and significantly
reduced incident response times. The tool supports multiple languages and devices, enhancing accessibility. Its innovative implementation showcases a forward-thinking approach to sustainability, establishing new benchmarks for environmental responsibility, operational efficiency, and sustainable practices in the construction sector.
INDIVIDUAL AWARDS
WOMEN PROFESSIONAL OF THE YEAR
Manal is recognized for her transformative leadership in sustainable engineering at AtkinsRéalis, where she champions innovative ESG solutions and decarbonization. She developed digital tools to manage carbon footprints and
promotes interdisciplinary collaboration to foster a culture of knowledge-sharing and sustainability. Her focus on community engagement and adaptive strategies positions her company as a leader in sustainable development, aligning with global goals.
YOUNG SUSTAINABILITY INNOVATOR OF THE YEAR
NAMITHA THOMAS, AECOM
Namitha is a senior consultant at a leading consultancy firm, recognized for her groundbreaking work in sustainable development. She focuses on net-zero cities, decarbonization, waste reduction, and nature-based solutions. She has played a key role in major projects such as NEOM and the Red Sea and led sustainability strategies for COP28. Her efforts include creating digital tools for carbon management and incorporating social value into sustainability initiatives, establishing her as a prominent leader in advancing climate resilience and sustainable practices in the Middle East.
SUSTAINABILITY LEADER OF THE YEAR
ABDULLAH AL HASHIMI, MARAFIQ
Abdullah Al Hashimi holds a key position at a leading utility company in Oman. With over 18 years of experience in finance and management, he has driven strategic growth and operational efficiency. Since joining in 2019, he has significantly expanded the company’s capabilities, promoting sustainable and efficient operations aligned with Oman Vision 2040. His leadership focuses on innovation, regulatory compliance, and a customercentric approach, establishing the company as a prominent player in Oman’s utility sector.
