Design Middle East October 2023 by BNC Publishing

CREATIVE 30 POWERLIST

IN THIS SPECIAL EDITION Interiors and architecture from the Gulf, Levant and beyond

BUILDING

Together T W O

C R E A T I V E HOW MUSEDESIGN'S MANAGING PARTNER, MICHAEL DUDNYK, AND STANISLAVA RUDAS DUDNYK, PARTNER AND LEAD DESIGNER, ARE PAVING THEIR SUCCESS STORY AS A POWER COUPLE IN THE INDUSTRY.

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OCTOBER 2023 DESIGN MIDDLE EAST

Rolling the drums as we reveal the much-anticipated

Launching Sequoia, your woodland paradise

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A peaceful enclave hidden within the woodland. Choose from a range of well-appointed homes, from two-bedroom townhouses to six-bedroom signature villas. Every residence at Sequoia blends nature-inspired design and features with the latest smart home technology, bringing you environmentally friendly convenience and comfort.

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30 POWERLIST C

Design Middle East unveils the Creative 30 Powerlist featuring the region's most remarkable designers and architects who are transforming the landscape with their boundless skill, foresight, and ability to use technology to innovate and inspire future generations.

A T

OP-ED Cultural sensitivity in design Nourhan Wahdan, co-founder and creative director of pew. design bureau, explains the necessity of creating long-lasting influence in the middle of trends

14 INTERVIEW Ahead of the curve The General Manager of Universal Trading Company, Ziad Abdel Nour, talks about high-profile projects, emerging trends, and the Nolte Küchen sub-brand, nolteneo.

DESIGN MIDDLE EAST

OCTOBER 2023

TROJENA SKI VILLAGE is one of Aedas’ exciting new projects for NEOM, which reinforces their design strengths. The development is sculpted to respond to the natural topography resulting in a cascading program that connects across multiple levels. In order to create a new relationship between the built environment and landscape, the program is elevated, opening up the ground floor and activating the roof has sandwiched the building between two landscapes.

18 COVER STORY Building together! Unveiling the path of MuseDesign's Managing Partner Michael Dudnyk and Partner and Lead Designer Stanislava Rudas Dudnyk, and how they built a success story based on passion, creativity, and outstanding teamwork.

58 PROJECT Minimalist How Brand Creative used easy colours, shapes, and materials to give Minimalist a timeless feel by driving influence from nature.

62 PICK OF THE MONTH Rattan vibes Al Kabayel, a household name in the UAE’s multi-department store business, has been providing great quality and reasonable products to its beloved clients for over four decades.

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VISIT FAIRMONT.COM

the

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DESIGN MIDDLE EAST

OCTOBER 2023

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DESIGN MIDDLE EAST

OCTOBER 2023

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Editor's note

DESIGN MIDDLE EAST

OCTOBER 2023

hen the calendar turns to October, I think of the changing weather, new collections at every store, and, of course, our much-anticipated Creative 30 Powerlist. So, when we first started working on the powerlist for design a few years ago, we were thinking about how we would position this feature, what kind of reaction we would get, and whether we would be able to do this year after year. It turned out to be a landmark feature for our magazine, giving us a distinct recognition in addition to saluting the year's top designers and architects. So, once again, we celebrate the true gems of this region who are reshaping the landscape beyond words and our dreams. A must-read! Our October cover story is unique in that it demonstrates how two people who are not only life partners, but also partners at work are changing the dynamics of the industry. Meet MuseDesign's Managing Partner Michael Dudnyk and Partner and Lead Designer Stanislava Rudas Dudnyk as they explain their success story built on passion, creativity, and exceptional teamwork. They are real and candid, and their fortune is shining brightly on them as they work with the region's largest clients and are going places. It was a pleasure to interview them and share their story. Allow the excitement to build even further, as the Design Middle East Awards are just a

CEO WISSAM YOUNANE

wissam@bncpublishing.net DIRECTOR RABIH NAJM

rabih@bncpublishing.net GROUP PUBLISHING DIRECTOR JOAQUIM D’COSTA

jo@bncpublishing.net +971 50 440 2706 EDITOR ROMA ARORA roma@bncpublishing.net ART DIRECTOR SIMONA EL KHOURY

few days away, and we are thrilled by your nominations. We are inundated with your emails and are preparing to provide you with nothing but the best on October 26. This month's Pick segment features Al Kabayel's exceptionally gorgeous and sustainable rattan furniture. See you at the awards! Roma Arora Editor roma@bncpublishing.net

MARKETING EXECUTIVE AARON JOSHUA

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For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2023. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission.

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News

DESIGN MIDDLE EAST

OCTOBER 2023

Taraf announces the groundbreaking of its landmark Palm Jumeirah residential property— Luce araf, the real estate division of UAE-headquartered investment holding group Yas Holding, has completed the groundbreaking for its upcoming property Luce, an exquisite residential development located on Palm Jumeirah in Dubai. The groundbreaking symbolises the beginning of the building phase, bringing the project one step closer to completion. Taraf has collaborated with award-winning MZ Architects and Asasat Aldhafra APCC Building Contracting, which began enabling works in August. Low Ping, CEO of Yas Holding Group, commented: “Luce represents a fresh perspective on luxury living tailored for discerning local and international investors. Through Taraf’s unique and distinct approach, we demonstrate our commitment to deliver high quality offerings in the Real Estate sector. As we commence construction on Luce, we extend an invitation to witness a harmonious blend of exclusivity,

opulence, and unparalleled design, curated to redefine contemporary living.” Ahmad Shibel, CEO of Taraf said: “We’re thrilled to be starting the construction of Luce, Taraf’s first iconic property. With this groundbreaking, we are moving forward with our commitment to shape the future of luxury living by redefining the standards of residential properties. We’re proud to be working with partners, which are each leaders in their fields to make this project a reality.’’ The successful launch of Luce has captivated the interest of buyers seeking a unique living experience. The development offers a wide range of residential units, including spacious apartments all thoughtfully designed to provide residents with the ultimate in comfort and sophistication. Luce offers private beach access to pristine white sands, exclusive lifestyle amenities, spacious 2-, 3- and 4-bedroom apartments with sea views, along with a duplex and a penthouse. The building’s design is inspired by nature, the beach, and the sand’s elegant curves and organic lines, and takes its cues from the fluidity within both Dubai’s desert and seascapes.

Each residence boasts state-ofthe-art facilities, contemporary interiors, and panoramic waterfront views, promising an unmatched lifestyle in the heart of Palm Jumeirah.

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Villeroy & Boch acquires Ideal Standard

Regional strengths, sales channels and product ranges interweave The merger will create a powerful combination of complementary established brand and sales strategies. Villeroy & Boch has a strong geographical basis in Central and Northern Europe as well as Asia, while Ideal Standard enjoys an excellent reputation with its brand portfolio in the UK, Italy and the Middle East / North Africa region in particular. While Villeroy & Boch’s sales strategy

focuses primarily on a high-end private customer base, Ideal Standard possesses particular expertise in the project business, including for the public sector, the healthcare sector and for developers of large residential, hotel and commercial properties. In addition, alongside a broad range of ceramic bathroom ware and other products, Ideal Standard comes with an established fittings business, which generated more than a third of its revenue last financial year. Jan Peter Tewes, Ideal Standard CEO, says “Villeroy & Boch and Ideal Standard complement each other, in terms of products but also in terms of brands, and will gain mutual benefit from their different sales channels. Both companies will play a key role in charting the future course of the industry. We look forward to this development!” In addition to the strategic fit, Frank Göring points to the cultural similarities between Villeroy & Boch and Ideal Standard: “We are characterised by strong brands

steeped in tradition and share similar values. These include a pronounced service orientation, a flair for good design and a constant striving for innovation. We are delighted that the employees of Ideal Standard will become part of our global organisation after the closing of the transaction. Our clients will benefit from this combined expertise and an expanded offering.” New expertise opens up prospects for growth With this merger, Villeroy & Boch is not only elevating its bathrooms business to a new level in terms of volume, but is also gaining access to significant additional growth potential. Ideal Standard’s manufacturing base in the fittings business, expertise in the project business and strong market positions in the UK, MENA and Italy will grant Villeroy & Boch improved market penetration and coverage of specific regions and product segments. These long-standing brands are now combining their strengths.

OCTOBER 2023

The acquisition price is based on a company valuation of approximately € 600 million.

DESIGN MIDDLE EAST

illeroy & Boch AG signs binding agreements to acquire operating companies in the Ideal Standard Group. The two companies are a strong strategic fit given their regional presence, sales strategies and product and brand portfolios, laying the foundations for a stronger market position and additional growth. In an industry with global growth potential, the integrated company will, after completion of the transaction, join the ranks of Europe’s biggest manufacturers of bathroom products. The Ideal Standard shares are being sold by corporations under the management of Anchorage Capital Group and CVC Credit. The revenue of the Villeroy & Boch Bathroom & Wellness Division will double to ¤ 1.4 billion as a result of the merger. Including the Dining & Lifestyle business, this represents an increase to over 1.7 billion euros (around ¤ 995 million in the 2022 financial year) for the Group as a whole. “This merger means that we will now catch up with the largest players on the European market in the bathroom sector in terms of turnover,” explains Frank Göring, CEO of Villeroy & Boch. Our complementary strengths also make us more competitive and significantly improve our starting position for achieving additional growth.”

10 News

DESIGN MIDDLE EAST

OCTOBER 20223

CB2 launches curated capsule collection

B2, operated by Majid Al Futtaim Lifestyle, has partnered with creatives across the design spectrum – from fashion designers to rockstars – to bring unique capsule collections to the Middle East. Its latest campaign, ‘Designed to Make a Statement’,

design-middleeast.com

aims to raise awareness on imaginative, established and emerging voices in design. CB2’s ever-evolving assortment of home furnishings includes covetable collaborations tailored for those seeking a creative edge and high-end design aesthetic. Having carefully honed its relationships with leading global studios to create unique pieces for seasonal collections, along with exclusive edits from modern icons such as Lenny Kravitz and Gwyneth Paltrow, the brand selects its partners based on a shared interest in form, craft and authenticity. Each one is known for an unwavering point of view – whether that’s Paul McCobb’s mid-century modern simplicity, or Kara Mann’s signature subversion of contrasting styles. Sara Khodja, Senior Director of Design, Development and Furniture at CB2, said, “CB2 collaborates with artists, designers and manufacturers across the world to curate and create exclusive products in every category. Our collections are authentic and elevated, using a foundation of exceptional craftsmanship with diverse perspectives. In this way, we can explore several creative possibilities as part of a larger goal to frame CB2 as a unique entity in the home landscape.” CB2 is committed not only to modern trends, but legacy luxury, having recently reissued the celebrated works of Italian architect and designer, Gianfranco Frattini. Guided by his original 1950s sketches and timeless

standards, CB2 has lovingly recreated original vintage pieces for a new era – with the same enduring high quality. For more dimension inside the home, the Lawson Fenning capsule collection seamlessly blends natural elements and clean, modern forms. This same effortless originality is a signature of Ross Cassidy, the LAbased interior and furniture designer. His luxe collection of classic silhouettes and refined materials transcends trends, just as Brett Beldock’s use of marble and oak speaks to a grounded, yet cultivated approach. Following years of Scandi minimalism and monochromatic palettes, vibrant, bold and distinctive designs are taking centre stage in 2023. No one embodies this aesthetic quite like Azeeza – whose energising outdoor capsule has landed at CB2 in time for the cooler months. Emerald and cobalt blues have been mixed with metallics to add the perfect pop of lasting, fade-resistant colour to any garden or balcony. As well as constantly sourcing new talent and exploring new styles, CB2 remains true to its history through long term partnerships. One of these being Mermelada Estudio – an example of the brand’s longest-running design relationships – which brings a touch of Mediterranean magic and sophistication with sumptuous velvet chairs, leather sofas and minimalist shapes.

Makma Art Gallery opens a contemporary space for everlasting glass art

Crafted from 100% natural and long-lasting materials, glass and crystal are known for their durability and timelessness. Our collection is as diverse as the history of glass and crystal manufacturing that spans the centuries. Makma’s exhibitions shine a spotlight on European master craftsmen who reinterpreted traditional Islamic glass art, bridging the gap between the past and present. We aspire to transform Makma Art Gallery into a hub for artistic and cultural exchange that blurs the lines between tradition and modernity, to connect us all through a shared identity.” At Makma Art Gallery, one-of-a-kind pieces from Europe’s, and particularly Bohemia’s, leading glass and crystal houses are presented through a fresh and modern lens. Their exceptional design, proportions and meticulously executed gilding can transform contemporary homes into spaces of effortless luxury and refinement. The gallery’s inaugural collection ‘The Mystical Art of Glass’ displays a curated selection of Mosque lamps and beautifully crafted pieces by French glassmaker Philippe-Joseph Brocard, along with pieces by Josef and Ludwig Lobmeyr, founders of renowned Viennese glass company J. & L. Lobmeyr. Part of a new wave of 19th century glass makers, Brocard and the Lobmeyrs recaptured ancient methods to create outstanding glass pieces, inspired by Islamic decorative arts. Their vivid interpretation of ancient Persian and Ottoman glass is known as the ‘Mamluk Revival’. On display until the end of December 2023, ‘The Mystical Art of Glass’ will be part of a series of exhibitions through which Makma Art Gallery presents a broad view of Islamic-inspired art and its global influences. The gallery collections will highlight the synergies between East and West, bringing rare artisanal glass art and Bohemia crystal, known for its stunning palette of colours, to the region.

OCTOBER 2023

Every piece at Makma Art Gallery is available for purchase and can be viewed through private, by-appointment-only showings at the gallery space at Sky Tower, Unit 1304, Al Reem Island in Abu Dhabi.

DESIGN MIDDLE EAST

akma Art Gallery, now open in Abu Dhabi, bridges the enduring tradition of glass and crystal artistry with modern audiences. A unique space dedicated to Islamic-inspired artworks, the gallery presents a captivating collection, from leading 19th and 20th century glass and crystal master craftsmen. Commenting on the launch, Founder of Makma Art Gallery, Alia Sefrioui, said: “Makma Art Gallery is the product of years of planning and dreaming to curate an experience that reimagines the beauty of glass artistry in a contemporary context. Inspired by my own upbringing in a family of art collectors, this passion project is now a reality, bringing a thoughtfully curated collection of timeless pieces from around the world, to the UAE.”

design-middleeast.com

12 OP-ED

Cultural Sensitivity in

DESIGN MIDDLE EAST

OCTOBER 2023

Design Nourhan Wahdan

CO-FOUNDER AND CREATIVE DIRECTOR OF PEW. DESIGN BUREAU, EXPLAINS THE NECESSITY OF CREATING LONG-LASTING INFLUENCE IN THE MIDDLE OF TRENDS.

esthetics have a lot of power in the ever-changing world of design. However, aesthetic trends come and go quickly, leaving behind designs that quickly become obsolete. This paradox arises from the transitory nature of trends, which may captivate momentarily but often lack enduring influence. This highlights an important point: when design is exclusively focused on looks, it might lack depth, eventually failing to leave a significant, long-lasting impression on people. This gives rise to an aesthetic paradox because while these designs may be initially visually appealing, they frequently lack a deeper or enduring significance for those who engage with them.

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minds of those they seek to engage. In an era where design functions as a universal language, cultural sensitivity is not just an add-on—it's a fundamental aspect of design literacy. It's the tool that transforms designs from being momentary trends to timeless pieces that endure. This transformation ensures that designs don't just catch the eye but also touch the heart, fostering lasting connections and leaving a profound impact. As renowned industrial designer Raymond Loewy put it, "Most Advanced yet Acceptable" (MAYA) is the key. To sell a new idea, you must give it some familiarity, and to sell a familiar idea, it needs to be surprising in some way. A prime example is Airbnb, initially dubbed "the eBay for homes," or more recently, Adobe Firefly being referred to as "ChatGPT but for images." This demonstrates that an understanding of the market and the balance between familiarity and innovation is essential for design to truly resonate with audiences. By recognising the symbiotic relationship between cultural relevance and aesthetics, designers can transcend the limitations of trends and craft designs that speak a universal language. Cultural sensitivity provides a road to authenticity, where designs resonate deeply with varied audiences and transcend time. It's a journey that elevates design from a merely visual experience to a profound and meaningful dialogue between designers and the world they wish to influence.

approach, aligning SOKNA with the spiritual aspect of the funeral experience and their philosophy: "We take care of the body, and you take care of the mind/spirit." This approach allows people the time and space to grieve and find closure without being overwhelmed by logistical details such as booking funerals, opening crypts, or arranging transportation for family members, thus reshaping the narrative around funeral experiences in the region. The solution to this problem is to incorporate cultural sensitivity into the core of design approach. Designers with a strong sense of cultural significance can create graphics that transcend passing trends and instead develop genuine connections. This entails going beyond surface aesthetics and beginning on a cultural discovery adventure. In practice, this means designers should actively consider the cultural context in which their designs will be experienced. They can do this by studying the significance of colours in various cultures, understanding the emotional impact of symbols, and deciphering the layers of meaning within cultural expressions. By weaving these cultural insights into their design process, designers can create meaningful and impactful designs that resonate with diverse audiences. This approach not only adds depth to their work but also ensures that the visual language they use speaks directly to the hearts and

DESIGN MIDDLE EAST

he diversity of our interconnected world necessitates a shift in design philosophy. Each visual element carries cultural baggage, from the colors we choose to the symbols we employ. Ignoring these nuances can result in designs that misinterpret or overlook the emotions, values, and beliefs of various audiences. In today's global society, the need for cultural understanding is not a mere luxury—it's a requirement for effective communication. Designers must recognise that resonating deeply with diverse audiences goes beyond visual appeal; it requires an understanding of the cultural tapestry that shapes their perceptions. For instance, in the Middle East, funerals are traditionally associated with the colour black, symbolising mourning and loss. However, when Ahmed Gaballah, CEO of SOKNA, approached us, he sought to challenge this convention. He didn't want his audience to perceive funerals as depressing or synonymous with death itself. In this region, while black may dominate funeral attire, religious and cultural aspects of spirituality often incorporate lighter colors like white, light blues, and beige. Recognising this, we took a holistic

OCTOBER 2023

SOKNA branding by pew. design bureau

design-middleeast.com

14 Interview

Ahead of the curve The General Manager of Universal Trading Company,

ZIAD ABDEL NOUR, talks about high-profile pro-

DESIGN MIDDLE EAST

OCTOBER 2023

jects, emerging trends, and the NOLTE KÜCHEN sub-brand, nolteneo.

ow has the year been so far in terms of business and performance for the Universal Trading Company?

Universal Trading has had an exceptionally strong year. Particularly in our projects business, where we have secured prestigious projects and will install over 2,700 project kitchens with Nolte Küchen this year alone. We have also installed over 5000 appliances for projects as well with premium brands AEG, Ignis and TurboAir. Beyond our sales performance, we are also proud of the efforts we’ve put in to expand our business over the last few years through strategic marketing. This year, we saw the benefits of all those efforts. Our brand recognition on social platforms has grown exponentially. We have enjoyed recognition from media partners and from the engagement our brand ambassadors have brought us. Can you tell us about some of your recent high-profile projects?

We continue to work with some of the UAE’s best developers. Last year we secured one of our most prestigious projects to date, the Harmony Villas at design-middleeast.com

Nolte Küchen classic style kitchen design, Abu Dhabi Showroom.

Ziad believes that their superior product quality, competitive price, and superior service and installation put them ahead of the competition. Their premium kitchen and home appliance brands are produced in Europe to strict sustainability and production standards.

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OCTOBER 2023

Tilal Al Ghaf by Majid Al Futtaim. Installation for that project began this year. This year we will complete installation for over 100 kitchens at the Qaryat Al Hidd Development at Saadiyat Island and over 1,100 kitchens with Meydan for two different developments. One of those developments is the Canal Front Residences overlooking the beautiful Dubai Water Canal. It is poised to be a highly-sought after community. Together with Nolte Küchen, we’ve created amazing designs for each of these projects. When working with developers, how do you support them?

We support developers with these large projects from the conception stage all the way through to installation. We don’t just sell kitchens, wardrobes and vanities in bulk, we work together with developers and designers taking on a consultant role helping them select the perfect designs, storage solutions, finishes and product

ranges to make special and perfect selections. From our offices in Dubai and Abu Dhabi, we have a team of 120 people who work collectively to make large projects happen and work with our in-house designers to also make each retail customer's experience seamless. What are some emerging trends in the industry?

We have been fortunate to work with great designers both in our own showrooms and for development projects. This has given us a front seat to what designers are looking for and what is enticing our retail customers. Open floor plan designs, neutral tones and kitchens with multi-functional elements are continued trends. However, this year we’ve also seen a lot more color be incorporated into home design spaces than in the last few years. Colors like green, gold and red are used for partial designs or accent pieces in a fresh new way that brightens up the home and creates character. >>> design-middleeast.com

16 Interview

our offices in Dubai “andFrom Abu Dhabi, we have a team of 120 people who work collectively to make large projects happen and work with our in-house designers to also make each retail customer's experience seamless.

“

BOTTOM Nisrine Moghraby – Event hosted in Nolte Küchen Showroom, Dubai.

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OCTOBER 2023

Nolte Küchen designed kitchens at Harmony Villas at Tilal al Ghaf.

Can you tell us more about your brand ambassador Nisrine Moghraby, author and founder of Harfnoon Design Studio? How has your partnership engaged the online audience?

We know that influencers and brand ambassadors are an important factor in helping us increase our brand recognition and connecting us to bigger audiences.

Working with Nisrine has been the perfect partnership because as a designer, she knows exactly how to create beautiful spaces. As an influencer and media personality, she knows her audience and understands how to connect with them in a meaningful way, easily integrating our brand into her content. It’s been such a great journey to watch her design her own Nolte kitchen. It really gives the audience an in-depth look into the full process from design to installation. When we are able to convert those audience members into customers, they come into our showrooms knowing what to expect and also having some design tips on hand from the content Nisrine has produced. It really has been a great partnership for us. NISRINE MOGHRABY: “Working with Universal Trading has been a fun partnership for me. We have worked together to create great digital content and engaging events that really connect with our audiences in a new way. When I started creating the layout for my own kitchen, the designers in the showroom were incredibly helpful and I was able to bring to life my ideas with all the elements Nolte Küchen has to offer. Now that my kitchen is finished, it really is a dream space that my family and I will be able to create memories together for years to come.”

design-middleeast.com

What has been challenging for you this year?

LEFT Giesseggi offers the very latest colours, with interiors that can be equipped exactly as required for genuinely personal neat storage.

What brand-new offerings can we anticipate from UTC in the wardrobes segment and product category?

We’re excited to announce our partnership with Italian wardrobe brand Giessegi. This partnership will enable us to create beautiful custom-made wardrobe solutions for projects. Like the other brands we work with, Giessegi is a European company making products with the highest standards for quality and sustainability. We will be able to offer versatile solutions and a wide range of finishes and components for wardrobes and walk-in wardrobes. It is an exciting expansion for us to offer this new category for projects and with a product and brand that is truly a luxury offering.

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OCTOBER 2023

We all know that business in the UAE has exploded in the last few years. This has brought new competitors to the market which is great because that means consumers have a lot of options to choose from. However, it can be confusing for consumers to navigate the differences in price, product quality, selection range, manufacturing location, design possibilities and installation timelines. We believe our premium product quality, competitive pricing and excellent service and installation puts us ahead of competitors. Our kitchen and home appliance brands are premium quality, made in Europe with high standards for sustainability and production.

RIGHT Giesseggi has been synonymous with reliability, Italian styling and quality.

In what direction do you see the industry moving? Where do you see Universal Trading Company in the next few years? Since UTC is the exclusive distributor of Nolte Küchen in the UAE, tell us more about the most recent Nolte sub-brand, nolteneo.

nolteneo is Nolte Küchen’s luxury range offering highest quality materials, fronts, finishes and design possibilities. For customers who want a more bespoke aesthetic and want to take modern design to the next level, nolteneo is the right choice. With options like mirrored door fronts and interior lighting in each drawer box, nolteneo gives customers the German quality product that Nolte is known for without compromising on unique elements.

We know that the industry in the UAE will continue to grow. As more people move to the region, the need for home design solutions and home appliances with exceptional quality will be in high demand. Developers continue to build massive mega developments across the UAE. We know that they understand the need for premium kitchens and appliances while also working with companies who are able to help them be cost-efficient. We’re proud that we’ve been the leading company to work with developers in this way and we’re looking forward to bigger projects in the coming years. design-middleeast.com

DESIGN MIDDLE EAST

OCTOBER 2023

18 Cover story

design-middleeast.com

LEFT: Amalfi Villa Dubai, Jumeirah Bay, Dubai This stunning villa boasts a contemporary design that exudes elegance and sophistication. The colour palette used in this project is cosy and inviting, creating a warm and welcoming ambiance throughout the villa. One of the standout features of the Villa is the double height view of the living room, which is highlighted by a huge mirror panel.

OCTOBER 2023

BUILDING

DESIGN MIDDLE EAST

Together

Unveiling the path of MUSEDESIGN'S Managing Partner Michael Dudnyk and Partner and Lead Designer Stanislava Rudas Dudnyk, and how they built a success story based on passion, creativity, and outstanding teamwork.

I BY ROMA ARORA

RIGHT Michael Dudnyk, managing partner in MuSeDesign and Stanislava RudasDudnyk, partner and lead designer

t’s amazing to see the camaraderie between a couple translating into great work ethics, boundless creativity, and progressive future. Our cover story features one such exceptionally talented duo who are creating waves in the design world with their creative and bespoke services. MuseDesign was founded by Michael Dudnyk and Stanislava Rudas Dudnyk, a husband-and-wife team that are passionate about design and innovation. MuseDesign was formed by them with the goal of providing great design services to clients in the UAE and abroad. MuseDesign is a play on the couple's first initials, with the "M" standing for Michael and the "S" standing for Stanislava. Michael is the managing partner at MuseDesign and has over 15 years of industry experience, while Stanislava is a partner and lead designer at the firm with an eye for detail. Michael describes his path: "Our journey has been one of constant growth and evolution, as we strive to create unique and personalised designs that exceed client expectations. Our services include construction, fit-out, interior design, architecture, and project management. >>> design-middleeast.com

20 Cover story

"Designing for the Middle East is a one-of-a-kind experience that evokes a wide range of emotions in us. The region is famed for its splendour and grandeur, and many of our designs reflect this. We are inspired by the region's rich cultural legacy as well as its modern and forward-thinking design approach."

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OCTOBER 2023

e provide a holistic approach to clients, ensuring that every part of the project is handled with the utmost care and attention to detail." MuseDesign is in the heart of Dubai Design District (d3), a vibrant community of designers, artists, and creative professions. d3 is the Middle East's design industry hub, featuring cutting-edge facilities and resources for designers to present their work and collaborate with others in the sector. One of the primary advantages of being in d3 for Michael and Stanislava is having access to cutting-edge technology and resources. The neighbourhood has world-class facilities such as 3D printing labs, design studios, and exhibition spaces, allowing MuseDesign to stay ahead of the competition and provide excellent services to its clients.

useDesign is growing at an incredible rate; both Michael and Stanislava have been working on larger projects in addition to small and mid-sized ones, with a focus on full reconstruction and construction projects, and they are demonstrating their capabilities and broad knowledge like no other. Michael explains: "Our focus on full reconstruction and construction projects in specific areas of Dubai, such as Jumeirah Bay Island, La Mer South, Palm Jumeirah, Dubai Hills, District 1 and Emirates Hills, has allowed us to take on larger and more complex projects, which has been an exciting challenge for

design-middleeast.com

our team. We feel that by accepting these types of projects, we will be able to demonstrate our skill in generating distinctive and new designs, architectural solutions, and luxury living. We are constantly on the lookout for new methods to push the boundaries of what is possible in interior design and offer imaginative and bold solutions to projects." MuseDesign collaborates with investors that are interested in purchasing recently renovated premium residences that offer value for consumers seeking a lavish lifestyle. This has contributed to MuseDesign's rapid and broad popularity. "Collaborating with clients who are interested in buying upscale residences that have recently been renovated has been a key factor in our success," Michael exclaims.

“

We are able to demonstrate our skills in designing luxurious and high-end designs that add value to the home by working in this industry. This has allowed us to develop our brand as a leader in the luxury interior design market and work on some genuinely distinctive and interesting projects including Atlantis The Royal Residences, Address Sky View, Address JBR, and Bluewaters residences,” he shares. Michael enjoys working in this region, and his passion for grandeur is shared by his clients. "Designing for the Middle East is a one-of-akind experience that evokes a wide range of emotions in us. The region is famed for its splendour and grandeur, and many of our designs reflect this. We are inspired by the region's rich cultural legacy as well as its modern and forward-thinking design approach. Our designs frequently integrate traditional Middle Eastern architecture and design features, as well as modern and contemporary components, to produce a genuinely distinctive and timeless look,” he says. Micheal's leadership style is collaborative and visionary, and he credits his success to his incredible team. "We value our team members'

LEFT: Amalfi Villa, Jumeirah Bay Island, Dubai When you walk in, you are welcomed by an open and spacious space that is both friendly and sophisticated. Natural elements like wood, stone, and marble offer warmth and texture to the area while also generating a sense of tranquillity and peace.

input and creativity, and we encourage them to share their ideas and perspectives. Simultaneously, we have a clear vision of where we want the company to go and what steps we need to take to get there. We express this objective clearly and inspire my staff to work with excitement and dedication towards it. We also believe in leading by example, and we are always eager to roll up our sleeves and collaborate with our team when needed. Overall, our leadership approach is focused on promoting innovation and delivering excellent results for our clients," Michael states proudly. "Our team is incredibly important to us, as they bring a wealth of expertise and knowledge to every project we take on. We believe that by working together, we can create designs that are truly unique and tailored to the demands of each customer. Our team

consists of architects, interior designers, project managers, foremen, skilled workers, and helpers, among others, all of whom are committed to ensuring that each project is completed to the highest standards of quality and excellence," Michael says.

useDesign's major projects include the complete restoration of a mansion in Dubai Hills, including expansions to create a private gym and a huge master bedroom suite. Many of them were nominated for Best Interior Design Projects (Jumeirah Bay Island Villa) or even were featured on TV shows (Villa at Palm Jumeirah for one of the Dubai Bling particpants). MuseDesign's dedication to meeting and exceeding client expectations is demonstrated by its focus on detail, >>>

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RIGHT: Citywalk Penthouse This ultra-luxury penthouse in the Dubai Citywalk area is an absolute masterpiece of design and sophistication. Recently fully remodelled, every detail has been carefully considered to create a space that is both stunning and functional. The furniture is all from top brands, with unique lighting that perfectly complements the contemporary style of the apartment. The ceiling has been opened up to increase the height from the standard 3 meters to more than 4.5 meters, creating a sense of spaciousness and grandeur that is truly breathtaking.

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individualised approach, and ability to go above and beyond. This has been one of their most important success factors. "At our company, we strongly believe in the importance of meeting and exceeding client expectations. We recognise that each customer is unique, and we tackle each job with a highly personalised approach. This entails paying special attention to every detail, comprehending our clients' wants and preferences, and going above and beyond to produce exceptional results. We feel that this commitment to our clients' satisfaction is critical to our success, and we aim to preserve it in all we do. We also believe in going above and above for our clients, whether it's finding unusual products or meeting tight deadlines,” Michael says.

At our company, we strongly believe in the importance of meeting and exceeding client expectations. We recognise that each customer is unique, and we tackle each job with a highly personalised approach. This entails paying special attention to every detail, comprehending our clients' wants and preferences, and going above and beyond.

ichael and Stanislava at MuseDesign recognise the value of adopting cutting-edge technologies. The pair is constantly experimenting with novel methods and processes in the construction and interior design industries. One of the major areas of emphasis for us is the incorporation of new technology into our design process. We use cutting-edge software and technologies to generate immersive 3D representations that let our clients experience their space before it is created. Not only does this improve the design process, but it also ensures that

our clients are entirely delighted with the final product. "We believe that these approaches will not only benefit our clients, but will also contribute to a brighter future for our planet," Michael says. MuseDesign is a trusted partner for anyone wishing to develop a unique, high-end property that is design-middleeast.com

both beautiful and useful because of its reputation for excellence and track record of achievement. But how do you handle the difficulties and complications that crop up throughout the project lifespan, and how does your team make sure the project is successfully completed? Michael responds, praising the

ensure that everyone is on the same page. We also have a network of reputable contractors and suppliers with whom we collaborate to guarantee that the project is executed to the highest standards. Our team is dedicated to providing excellence, and we are proud of our track record of successful projects."

OCTOBER 2023

useDesign is now working on various unique projects that are closely tied to new premium houses and localities in Dubai. "Some of our most exciting projects include the design of penthouses at Il Primo by Emaar, the development of villas at La Mer South, and the complete reconstruction of a villa at Palm Jumeirah. We are honoured to be working on these prestigious projects and look forward to delivering exceptional results for our clients," Michael says. MuseDesign is currently focussed on the Middle East region, with a special emphasis on Dubai and Abu Dhabi. However, we are constantly seeking for fresh methods to broaden our reach and take on intriguing new projects. They intend to expand further into other parts of the Middle East and beyond, as we believe that their distinct ap-

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team once more: "We understand that each project brings its own set of challenges and complications, and our team is well-equipped to handle them," Michael says. We have a specialised project management staff that manages every part of the project, ensuring that it stays on track and under budget. Our designers collaborate extensively with our customers to understand their goals and preferences, and we provide regular updates throughout the project to

W Residence, Palm Jumeirah, Dubai The apartment was designed in a modern manner using luxurious natural materials. We designed a fireplace area that can be used in both the living and dining rooms. A one-of-a-kind light fixture was created specifically for the living space to compliment the sea view from the window. This provides

a colour accent in the interior, and the benefits of accent hues are highlighted by the paintings on the wall, while the rest of the interior background is soft natural tones.

proach to interior design will benefit clients worldwide. Michael and Stanislava are really enthused about the future because they believe it will be driven by urbanisation and technology. “The interior design industry is predicted to increase further over the next five years, owing to reasons such as increasing urbanisation, rising disposable incomes, and a growing awareness of the value of well-designed environments. Designers will have more tools at their disposal to develop unique and personalised designs as new technologies such as virtual reality and 3D printing emerge. Sustainability will also remain a prominent trend, as more consumers want environmentally friendly and socially responsible goods and services. Overall, the industry is set to expand and evolve in the future years,” Michael concludes with great optimism. design-middleeast.com

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DESIGN MIDDLE EAST UNVEILS THE CREATIVE 30 POWERLIST FEATURING THE REGION'S MOST REMARKABLE DESIGNERS AND ARCHITECTS WHO ARE TRANSFORMING THE LANDSCAPE WITH THEIR BOUNDLESS SKILL, FORESIGHT, AND ABILITY TO USE TECHNOLOGY TO INNOVATE AND INSPIRE FUTURE GENERATIONS.

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/ 01 Ignacio GÓMEZ DESIGN MIDDLE EAST

OCTOBER 2023

Global Design Principal/ /AEDAS

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ith 19 years of architectural expertise, Ignacio Gómez has established himself as a leading design architect in the Middle East. His remarkable portfolio and unique approach garnered him regonition, with projects ranging from master planning to hotel, leisure, residential, cultural, and transportation. Ignacio is a true believer in storytelling; creating project specific narratives, which generate designs that both moves and captivates. His unique approach and designs, celebrated for their excellence and innovation, have earned him numerous awards, including the Young Architect of the Year title at the Middle East Architect Awards in 2010, Cityscape Global Award in 2011 for the Diplomatic Quarter Celebration Hall, the Red Sea Riviera Master Plan, which was awarded Best Residential Project of the Year at the Middle East Architect Awards in 2010, the Best Hospitality Project award for The Chedi Khorfakkan at the Middle East Architect Awards in 2012, Architect of the Year 2019 at Design Middle East Awards and Architect of the Year at the Architecture Leaders Awards 2022, to name a few. Since Ignacio was appointed Global Design Principal, Aedas has enjoyed exceptional growth in the Middle East under his innovative leadership. His outstanding understanding of client expectations originates from his conviction that meaningful connections with clients are the foundation of project success. The strategy is based on developing a captivating plot based on a deep grasp of the project's purpose and objectives. He employs cutting-edge

cultural, historical, and environmental aspects of the location, and their design approach is centered on incorporating and honouring these unique factors. Ignacio's commitment extends beyond design; he aims to create lasting impacts in both architecture and the region. He dedicates his efforts to mentoring young local architects, encouraging them to think creatively and explore new ideas. Additionally, he has invested time in publishing books to contribute to the Middle East’s cultural scene, bridging the gap

between architecture and the public. Aedas Middle East stands out for its core belief in supporting local talent, ensuring a deep understanding of regional nuances and a strong bond with the communities they engage with. The Aedas team, made up of great local talent, takes a fresh and modern approach. They remain on top of design trends and advancements. They inject a dynamic and lively spirit into their projects by incorporating modern design principles, producing a strong connection with everyone.

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technologies to expand the boundaries of what is possible in architecture; this mix of elements identifies Aedas as a Middle Eastern architectural force. Aedas, an internationally known architectural firm with a global footprint that includes the Middle East, focusses a major emphasis on designing architecture that blends perfectly with the neighbourhood. The company is dedicated to achieving design excellence, as evidenced by their innovative innovations. They deeply acknowledge the distinctive

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The project will be operated by LXR Hotels The village offers hotels, commercial, entertainment, sports facilities, and residential accommodation, which includes exclusive operators from the Ennismore Group such as Morgans Original and 25hours hotels. There are multiple interconnecting courtyard spaces which provide an improved microclimate within the confines of the

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/ 02 Joe TABET

Founder & Managing Director/ /JT+PARTNERS

SHAKHBOUT CITY COMMUNITY MARKET ABU DHABI, UAE A community market in Shakhbout City in Abu Dhabi, offering the surrounding community high quality convenient stores inclusive of hypermarket, convenient retail, F&B outlets, and community facilities. The project aims at providing integrated services to meet the needs of Shakhbout City. The project supports the vision to enhance the quality of life. The centre is designed around a central node to link the surrounding community within the different clusters. The main courtyard offers open to sky landscaped area providing a contemporary and sustainable environment for its residents and visitors.

oe Tabet is a true visionary in the architectural and construction industries, with a career spanning more than two decades. He launched JT+Partners in 2015, with a small team that has now grown into a powerhouse with over 100 people across multiple geographies. Joe's resilience and forward-thinking approach have been critical in directing his company through economic downturns and pandemic challenges, propelling it to unprecedented heights and garnering him recognition as a prominent international consultant. JT+Partners recently expanded its geographical reach with new offices in Abu Dhabi and Beirut, strategically tapping into the vast talent pool these regions provide. Joe's appreciation for a multicultural workforce is evident in the composition of his team, representing 17 different countries. This diversity is not merely symbolic; it's a driving force behind JT+Partners' innovative design approach and strategic business objectives. Central to Joe's philosophy is a profound commitment to sustainability, both environmental and social. JT+Partners is known around the world for delivering outstanding projects with a focus on sustainability. Joe actively engages in advocacy efforts to raise awareness about the imperative of constructing sustainable commu-

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nities. Furthermore, he prioritises the well-being of his employees, conducting business with ethical integrity, and actively supporting charity organisations. In addition to these efforts, Joe is at the forefront of architectural innovation. His designs not only captivate aesthetically but also push the boundaries of what is possible. His approach to architecture, which incorporates cutting-edge technologies and unusual approaches, demonstrates his dedication to the advancement of the discipline. Joe's commitment to innovation extends beyond the design process; he is always exploring and implementing novel solutions in the business and management parts of JT+Partners. Beyond his achievements in the corporate realm, he is a regular at international industry events. His participation at university lectures and panel discussions demonstrates his dedication to developing the future generation of architects. Joe's innovative management skills are transforming the architecture industry's direction, offering a future defined by excellence and forward-thinking practices. Joe serves as a beacon of inspiration in a world where the intersection of sustainability and innovation is critical, guiding JT+Partners into a future where architectural brilliance and environmental conscience coexist together.

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/ 03 Shaun KILLA DDEES SI G I GNN MMI D I DDDL LEE EEAAS STT | | S O E PCTTEOMBBEERR 22002232

Design Director & Founder/ /KILLA DESIGN

riven by design excellence, Shaun Killa is an award-winning architect with international experience spanning over 28 years. Throughout his career, Shaun focuses his design philioshophy on low carbon sustainable buildings and challenges architectural norms to create expressive and timeless forms, which has led him to design numerous highly recognisable projects including Almas Tower, Dubai Opera House, and Bahrain World Trade Centre – The world’s first large-scale integration of wind turbines on a building. In his early career he has won multiple global awards including ENR News Maker Award, New York, the Global Holcim Awards for Sustainable Construction for the Lighthouse Tower, and CTBUH Best Tall Building in the Middle East Award for Bahrain World Trade Centre.W

Killa Design was established in Dubai in 2015, and Shaun has worked on signature projects, including the award-winning designs for the Museum of the Future, the Address Beach Resort, W hotel Namaste, Vida Dubai Marina & Yacht Club, Marsa Al Arab, Sheybarah Island, Aykon Twin Towers, and the Office of the Future, the first occupied printed building in the world. In 2017, 2021 & 2022, Shaun Killa was ranked number 1 as ‘Most Powerful Middle East Architect’ inclusive of winning ‘Best Large Firm, 2022’ and ‘Best Young Firm, 2023’ in the Architizer’ s A+Awards. CTBUH also presented the Address Beach Resort with the Award of Excellence for ‘Best Tall Building 300m -399m, 2021’ & the Museum of the Future for ‘Best Tall Building under 100 Meters, 2022’. The beginning of 2023 marked Killa Designs’ eighth year in practice, and we’ve been able to design and construct a significant number of projects that have made a real difference to the architectural landscape of the Middle East and wider region. We were appointed to design the overwater and inland villas on Sheybarah Island, part of The Red Sea Global Development in KSA. This hyper luxury eco resort is 25 kilometers offshore on an untouched coral archipelago. This resort needed to be completely reliant on solar energy for electricity, water, and all other needs and this type of development encapsulates our core values in creating sustainable built typologies for the future as well as harnessing our hospitality expertise. In the last year we have also participated in several competitions for opera houses, art galleries, art installations and science centres within the region. We have been fortunate enough to compete against >>>

Museum of the future, DUBAI

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leading global architectural firms and in many cases have won these competitions whereby growing the firm from a few people to 100 strong over the last eight years. The Address opened at the start of 2021 and includes both the highest occupied skybridge as well as the highest infinity pool in the world. This project underpins the collective value of clients, architects, engineers, interior designers, and contractors all working together for one common goal. The combination of the sophisticated and relaxed luxury of the interiors with the airiness of the lobby, magnificent sea views and multiple cascading pools within the lush landscape will certainly create a global destination resort. Jumeriah’s new luxury Marsa Al Arab Hotel, Quay Wall Villas and Marina is located east of the iconic Burj Al Arab Hotel and Jumeirah Beach hotel. The development includes a 500 bed ultra-luxury hotel a deluxe branded hotel apartment, four penthouses, a premium yacht club and marina with 128 berths and nine high end villas. This new resort will complement the Jumeirah portfolio in being one of the ultimate hospitality experiences in the region.

Marsa Al Arab, DUBAI

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Museum of the future, DUBAI

Luxury resort, MALDIVES

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JANUS' noteworthy projects in Abu Dhabi include Dubai Downtown, Opera District, Bluewaters, Dubai Hills, Dubai Creek Harbour Phase One, Dubai Harbour, Al Kifaf, and Yas Waters Edge in Abu Dhabi.

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/ 04 Janus ROSTOCK

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Vice President & Regional Director, Urbanism +Planning & Architecture+Interior Design/ /AECOM MIDDLE EAST & AFRICA

anus Rostock is a multi-award-winning architect, urban designer and master planner who has led the design and delivery of some of the highest profile projects across the region and beyond. Janus, who has over 25 years of experience, has used his wide industry expertise and partnership to impact important changes in Europe, Africa, Asia, and the Middle East. After spending the last two years in Denmark as the CEO for SIGNAL Architects, a boutique architecture and workplace consultancy firm, Janus re-joined AECOM in August 2023 to lead the Urbanism+Planning and Architecture+Interior Design practice lines. With an extensive background in architecture and a 16-year presence in the UAE, Janus has shaped many neighborhoods and projects that define the country’s residential landscape we see today. Examples include Dubai Downtown, Opera District, Bluewaters, Dubai Hills, Dubai Creek Harbour Phase One, Dubai Harbour, Al Kifaf and Yas Waters Edge in Abu Dhabi. Beginning his career at AECOM originally in 2018, Janus grew the regional business to a nearly 100-strong masterplanning, urban design, concept architecture and landscape practice in just three years, and was involved in several of the region’s highest profile projects. Dubai Harbor's masterplan and public realm design, Riyadh Diplomatic Quarter, Riyadh Tran-

Confidential competition entry

sit Oriented Development, Riyadh Complete Communities, Greening Riyadh, and several regional megaprojects are among them. The regional AECOM Buildings + Places team now comprises over 200 exceptional architects and planners and Janus is responsible for two practice lines; the Urbanism+Planning team led by Amer Mneimneh and supported by Sanjay Tanwani, James Kirkpatrick, Izlem Boylu, Mirna Melki and David Maestres, and the Architecture+Interior Design team, led by Vladimir Jovanovic and supported by Kevin Johnson, Lubna Zalek, Ross Farquhar and Liam Mannion. The teams are currently focused on the leisure and entertainment sector, particularly in Saudi Arabia. AECOM is greening Riyadh and revitalising the city through Transit Oriented Developments. They are assisting Nakheel in the UAE by redeveloping older project sites and improving the quality of life for Dubai residents. Janus looks forward to working with the valued clients in his new capacity at AECOM to assist drive the transformation of sustainability in the Kingdom.

Committed to all aspects of sustainability, Janus is excited to contribute to AECOM’s Sustainable Legacies strategy and ensure its focus internally with guaranteeing cultural and gender diverse teams, the coaching and mentoring of junior staff, as well as identifying and reducing the teams own carbon impact. Externally, the team design ethos is driving worldclass design and innovative solutions to help mitigate the global climate and biodiversity crisis.

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The incredibly talented AECOM team.

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HINDU MANDIR COMPLEX in Abu Dhabi, due to be completed by February 2024

/ 05 Michael MAGILL DESIGN MIDDLE EAST

OCTOBER 2023

Creative Director/ /RSP

ichael Magill is the Creative Director of RSP, a diverse, forward-thinking multi-disciplinary design group, and his ambition for the company has always been to create meaningful

spaces and experiences. Despite his enormous responsibilities in managing the Dubai studio, Michael is deeply involved in the everyday craft of design. He guides a team of incredibly experienced architects and master planners through every stage of their creative journey, continually challenging and developing their design instincts while ensuring that every voice is heard. Under Michael's guidance, the team has embarked on a wide range of project types, a hotel in the vernacular style of 18th century Saudi Arabia to a floating gallery in the virtual world Decentraland. Michael's vision for RSP in 2023, was to secure projects that push the boundaries of design innovation resulting in elevating the global portfolio of the esteemed company.

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MIXED-USE DEVELOPMENT IN MANADO WHICH IS CURRENTLY IN THE DESIGN STAGE.

the recent win led by Michael—the Nobu Hotel & Branded Residences on Saadiyat Island in Abu Dhabi, marking the prestigious brand's debut in the region. To meet client demand, Michael extended the Dubai studio by hiring a master plan team, which has subsequently collaborated on projects with Aldar Properties, contributing to large-scale residential developments in the UAE. Beyond the local landscape, RSP has also secured new projects with Roshn, a prominent real estate developer based in Saudi Arabia.

Aligned with Michael's versatile design philosophy, as a Singaporean firm, RSP places sustainability at the forefront of all projects from their very inception. Given the pressing urgency of climate issues, Michael trains the team to remain steadfast in their commitment to being a proactive and creative force in enhancing and safeguarding our environment. Embracing RSP's commitment to extending the lifecycle of buildings, Michael took on the challenge of designing a zero-carbon 'healing' retreat nestled in a remote location in UAE. This visionary project encompasses the components of a wellness resort, focusing on long-term well-being, and incorporates sustainable practices. With a selection of eco-conscious materials and innovative construction and operational systems, including the elimination of single-use plastics, provision of refillable water stations, electric car-charging stations, and partnerships with local farmers, this resort epitomizes a sustainable lifestyle with zero waste. Michael, who embraces RSP's 67-year legacy and wealth of experience, believes it is our collective responsibility to nurture the next generation of budding designers, empowering them to actively champion sustainability and advance technology with a keen understanding of the ever-evolving role of design in today's world.

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OCTOBER 2023

MARKT LANE IN SENTUL- GROUND BREAKING CEREMONY TOOK PLACE MARCH 2023

DESIGN MIDDLE EAST

A major achievement for RSP was winning the design competition securing the role of design architect for the Armani Hotel and Luxury Branded Residences, spanning a vast 35,000 square meters in Diriyah Gate, Saudi Arabia. Michael's design harmoniously marries traditional and contemporary elements, showcasing the richness of Najdi design while featuring the brand's iconic and world-renowned design style. Currently nearing completion, another prestigious project, the BAPS Hindu Mandir, spanning an expansive 55,000 square meters in Abu Dhabi, draws its inspiration from the UAE's desert dunes and the profound cultural tenets of Hinduism. Michael and his team have meticulously crafted an iconic monolithic oasis, inviting all to experience its unique and memorable atmosphere. Another project which will be completed by the end of this year is the high-end luxury residences at the Palm called Ellington Beach House. RSP, led by Michael, provided architecture and interior design services for this prestigious project. RSP has also ventured into new territory through the designing a master plan vision for a E-Sports Arena and entertainment district. The project will introduce a cyber district that will include an education hub with virtual and augmented learning, and specialised courses in game development, programming, computer graphics and animation. Adding to the roster of achievements is

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/ 06 Mohamed ALI DESIGN MIDDLE EAST

OCTOBER 2023

Regional Design Director/ /MEINHARDT MIDDLE EAST

n his role as Regional Design Director at Meinhardt Middle East, Mohamed Ali exemplifies a holistic approach to design leadership that spans a wide range of key design elements. Central to his mission is the enhancement of design quality, the orchestration of seamless coordination, and the cultivation of a distinctive and signature design culture. His overarching objective is to uncover and amplify added values that lead to disruptive ideas, transcending the confines of traditional design paradigms. Through his efforts, he aims to improve not just the use of buildings, but also their inherent efficiency and enduring elegance, all while retaining and emphasising their essentially human essence. Mohamed is a visionary figurehead in Meinhardt Middle East's wide landscape, overseeing critical parts of the organisation's creative and architectural ambitions. His influence extends across several fields, including master planning, interior design, urban planning, and architecture. His appointment in 2022, was not merely a routine succession, but rather a strategic maneuver aimed at augmenting the firm's architectural design capabilities. This augmentation serves as a valuable and strategic addition to Meinhardt's already formidable presence in the Middle East, a presence that has been consistently impactful since its inception in 1997. Through this strategic positioning, Mohamed seeks to further reinforce Meinhardt's standing as a significant engineering player in the region. At the heart of Mohamed’s vision is the establishment of a pervasive quality culture that serves as the guiding light for Meinhardt's

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MOHAMED is a visionary figurehead in MEINHARDT MIDDLE EAST, handling important aspects of the organisation's creative and architectural objectives. His impact can be seen in a variety of sectors, including master planning, interior design, urban planning, and architecture.

design strategy. This culture encompasses the ideals of mindful growth and the pursuit of prestigious projects in collaboration with high-end developers who share in the vision of exceptional design. The essence of this approach is not only to design structures but to craft experiences and spaces that transcend the ordinary, enhancing the very fabric of the built environment. An early manifestation of Mohamed's design prowess was evident in his role in conceiving and designing Meinhardt's new office located in Dubai Media City. This ambitious project was conceived to accommodate the burgeoning team of over 300 architects and engineers, charting a course for the firm's future growth.

OMAN DATAPARK: The façade looks at Oman’s topography and mountains profiles by bringing different layers of Al Hajjar mountains, interpreting the landscape into a contemporary and abstract design. The design is primarily focussed on the principle of linearity and verticality to have an iconic impact on site. The concept has been focussed on four aspects iconic approach, branded and technology advanced looking building, and the use of contemporary materials.

It is important to note that while embracing cutting-edge technology and innovation, Mohamed Ali remains steadfast in preserving the classical architectural workflows that have been the hallmark of the world's great masters. This blend of tradition and modernity forms the bedrock of the department's methodology and approach. It is a harmonious fusion, blending the timeless wisdom of classical architectural principles with the latest advancements in building services and structural engineering. This synthesis results in the delivery of a comprehensive, high-end product that ushers in a new chapter for Meinhardt, one that is more design-oriented and replete with value-added services that cater to the evolving needs of clients and the demands of the modern world. In summation, Mohamed’s stewardship at Meinhardt Middle East represents a remarkable fusion of vision, innovation, and dedication. His leadership is characterized by an unwavering commitment to design excellence, the seamless integration of groundbreaking technology, and the harmonious synthesis of tradition and modernity. Through his endeavours, he is not merely shaping buildings; he is shaping experiences, environments, and the very future of architecture itself. In doing so, he paves the way for Meinhardt Middle East to ascend to new heights, reaffirming its role as a pioneering force in the architectural landscape of the Middle East and beyond.

Twins and exploring new frontiers within the metaverse. Through these pioneering efforts, Mohamed and his team are actively shaping the future of design, positioning Meinhardt Middle East at the forefront of technological innovation in the architectural realm.

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This space's design exemplifies his dedication to creating surroundings that stimulate creativity and cooperation, all while demonstrating the firm's creative capabilities. Beyond the confines of the office, the department, under Mohamed's leadership, has embarked on an exciting journey, actively bidding on and executing an array of significant projects with esteemed Middle Eastern clients. Notable among these is the ongoing development of the largest mall in Makkah, a venture undertaken in collaboration with Hamat and Umm al-Qura. These landmark projects underscore the department's unwavering dedication to delivering excellence in design and execution, ultimately contributing to the transformation of the region's architectural landscape. In recognising the pivotal role that technology plays in driving exponential growth, Ali is spearheading the establishment of a dedicated Digital Delivery unit. This innovative unit serves as a conduit for expanding the horizons of design possibilities, harnessing the power of data-driven techniques such as generative design. Moreover, it will play a pivotal role in the development of Digital

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/ 07 Pierre Martin DUFRESNE

DESIGN MIDDLE EAST

OCTOBER 2023

Design Principal/ U+A

artin graduated from the acclaimed Azrieli School of Architecture and Urbanism in Canada before relocating to South East Asia where his passion for design excellence flourished at HOK Asia Pacific in Hong Kong. He soon developed a keen interest for large scaled projects. Following his seven-year experience in Hong-Kong and Japan, Martin worked in Singapore for years as senior design architect with award-winning Kerry Hill Architects on a number of high-end resorts in South East Asia. Martin then moved to Dubai in 2005, where under RMJM he famously conceptualised one of Abu-Dhabi’s most striking icons, Capital Gate. Martin co-founded the acclaimed firm U+A in 2007, and has been the driving force behind the company’s tailored design approach. Martin's work, with over 25 years of global experience, consistently

EXPO VALLEY by Expo Dubai Group.

emphasises the relevance of context and cultural uniqueness for each project. His architectural passion emerges from his long-time fascination with "living structures" — creating buildings that improve the everyday lives of their inhabitants. He has always valued the architect's position as a facilitator, understanding and creating a design that is adapted to the client's individual needs, giving each space soul and purpose. Martin has been instrumental in the conceptual stages of many high-profile hospitality projects in Saudi Arabia in recent years, including the recently opened Six Senses by Amaala on the Red Sea. Martin has worked directly with notable clients such as Red Sea Global, Expo Dubai, Amaala, Emaar, Meraas, ADNEC, Hines US, IBM PRC, China Telecom PRC, Centrair Japan, Aman Resorts Singapore, GHM Hotels, and Beaufort Group HK.

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CEO/ /KRISTINA ZANIC DESIGN CONSULTANTS

ristina Zanic has had a distinguished career as an international designer for over three decades, working on projects in more than 20 countries. After having spent 15 years leading and growing a multinational design company, Kristina then set up her eponymous studio in Dubai in 2012. Over a decade later, the studio has grown to comprise a talented team of 200 creatives in four offices. Kristina’s work is inspired by a love of travel and exploring different cultures. Croatian by origin and Australian by birth, she has lived in five countries and travelled to over 70, often seeking places off the beaten track. She has a passion for art and champions its valuable role in interior design. Working with prominent developers, international hospitality brands, and VIP private clients, Krisina and her team design interiors for hospitality, dining, wellness, and residential spaces across the Middle East, Asia, Africa, and Europe. The studio’s portfolio includes over 300 successful projects in Europe, Middle East, Asia, and Africa. The studio has notably established a strong presence in hospitality design, working with respected developers such as Red Sea

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/ 08 Kristina ZANIC

OCTOBER 2023

Kristina Zanic and her team have designed the interiors FOR ST REGIS RED SEA RESORT opening later this year in Saudi Arabia, creating ‘barefoot luxury’ through a nature-driven design narrative that celebrates the scenic location.

Global, Neom, DGDA, Damac, and Orascom, along with hospitality operators such as Marriott, IHG, Accor, Hilton, Mandarin Oriental, Jumeirah, and Anantara. Its collaborations also extend to working with prestigious international architects such as Kengo Kuma, Foster + Partners, and Jouin Manku. Among its flagship projects are the St Regis Riyadh, St Regis Kuwait, JW Marriott Masai Mara Lodge in Kenya, Domes Miramare resort in Greece, and Ritz-Carlton Al Wadi and Ritz-Carlton Al Hamra Resorts in Ras Al Khaimah. Ongoing projects include the St Regis Red Sea Resort in Saudi Arabia, Ritz Carlton Montenegro, Ritz Carlton Residences in Cyprus, and Vranska Banja Resort in Serbia. In addition to winning numerous prestigious awards for its work over the years, the studio has won the coveted ‘Interior Design Company’ title multiple times. Kristina has been a trailblazer in her own right, regularly featuring on top interior designer lists in the region. Committed to nurturing new talent, Kristina and her team are actively involved in training and mentoring interior design students in different regions.

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/ 09 Bruno GUÉLAFF Design Director + Partner/ /STUDIO BRUNO GUELAFF + BG GROUP

DESIGN MIDDLE EAST

OCTOBER 2023

Palm Penthouse Boutique residential penthouse project Curves meet minimalism

runo Guelaff is a multi-disciplinary award-winning architect whom is at the design helm of the BG Group in Dubai, UAE. Bruno was born in New York City as a Frenchman; after attending Lycée Français de New York and earning a US bachelor's degree in sociology, he continued to pursue his interest. His specialisation was discovered after four years of research at NYSID. Bruno was the first recipient of the B.F. A. Travel Prize, which allowed him to travel the world, stopping in 15 countries and over 22 cities, an experience that strongly inspired his design flare. After working as a chief designer at a major New York firm for several years, his path led him back to Dubai in 2008, where he continues to develop his craft at 'studio bruno guelaff' within the 'BG Group'.

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Bruno has spent the last 15 years as the Design Director of the award-winning boutique firm'studio bruno guelaff'. He has been heavily involved in all parts of each project, including architecPARTNER & DESIGN PRINCIPAL ture, master planning, interior design, landscape design, furniture U+A design, and branding. Bruno, as a multi-discipline doyen, ensures that all design elements conclude in a comprehensive fluid personalised project. Over the years, Bruno felt there was something missing in the equation of the typical project process from conception to realisation. Within the construction process there was a lack of fluidity of work ownership which goes into play when a multitude of consultants are involved. The concept of master of all trades needed to be extended to the execution of a project and not only the conceptualisation. BG Villas was created organically when Bruno Guélaff and Khalid Kaluti's professional paths crossed in Dubai some years ago. Both Bruno and Khalid quickly realised after being each other’s clients that combining their award-winning specialties could lead to something quite unique. The goal was to establish a transparent and honest Design + Build construction company that could provide not only the highest quality construction services for residential villas, including pools and landscaping, but also award-winning design services to provide its clients with an unparalleled experience and end product. Bruno speaks with passion about the process of design: “It is my privilege to be able to design a true home for each of our patrons, understand their cultural backgrounds, understand the way they interact with their family members, the way they interact with food, the way they interact with media and then translate that onto paper into a fluid personalised architectural layout representing the way they experience the world around them.” With a multitude of luxury Design + Build projects in full construction spread all around the Dubai area from Dubai Hills to Pearl Jumeirah the next big step in the BG adventure was branded boutique developments. Bruno anticipates the future unique development projects that BG is spearheading with eagerness and excitement, as he and his colleagues continue their drive to break limits and create new standards for Design + Build.

/ 10 Govind SHEPLEY

Creative Director/ /TWENTYONE06

At the heart of REIF'S DESIGN is the appealing live cooking theatre, a mesmerising vision that immerses customers in the intriguing realm of culinary artistry.

us with the revitalisation of several of their legacy establishments. This prestigious collaboration has further fortified our standing as a highly sought-after design agency within the industry,” Govind adds. The success of their endeavours has allowed them to grow their outstanding crew. They have welcomed six new successful individuals who bring to our organisation a lot of innovation and skill. Furthermore, we are looking forward to the arrival of two more qualified experts who will contribute considerably to TwentyOne06's continuous growth and success. Next year's plans are jam-packed with great potential for TwentyOne06 and organisational growth. With our client portfolio quickly expanding, we're poised to broaden our horizons and make a substantial effect in a variety of global regions. They've successfully closed contracts for various projects in Asia, the United Kingdom, and Saudi Arabia, demonstrating our consistent advancement on the global stage. One particularly exciting endeavour on the horizon is our collaboration with a well-established UK-based company with a 35-year track record. They came to us because of our unrivalled work quality and our distinct information and data design style. This collaboration is more than just a collaboration; it is a portal to tremendous progress and advancement. Govind and his team's ultimate goal is to seamlessly combine the assets of both companies, allowing them to develop a dominant position in the Middle East, Africa, and Asia regions on behalf of their renowned partner. The ambition of their united efforts spurs them forward, convinced that by working together, they can make a lasting impact on a global scale. The observatory - Marriott; L'amie, a French Mediterranean restaurant; Pitfire Pizza; Nama Yoso, a Japanese dining concept; MTN office; three high-end villas; and more are among their forthcoming projects.

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OCTOBER 2023

ovind Shepley is the creative Director of TwentyOne06, where he has created 11 great projects in the last year. He's more than just a creative director; he's the driving force behind making dreams a reality. Govind's secret ingredient? It's not just his creative genius; it's also his ability to incorporate statistics into the mix. He understands that emotion and passion are at the heart of every design. So, equipped with a data-driven strategy, he and his team go deep into study. The end-result? Solutions that are not just visually appealing but also make business sense. But Govind's influence extends beyond design. He's like the company's principles' defender, making harsh decisions and turning down initiatives that don't suit the culture. It's not just about revenues for him; it's about allowing the brand to soar without any needless baggage. In terms of dedication, Govind is all about looking out for his squad. He acts as a buffer against burnout and unrealistic deadlines, fostering an environment in which passion thrives. Furthermore, he is always on the client's side, ensuring that they receive a design staff that is entirely devoted to their success. In our relentless pursuit of excellence, we have successfully executed 16 projects throughout the year. Each project serves as a testament to our steadfast commitment to not only meet but consistently surpass the expectations of our esteemed clients. “Our unwavering dedication to excellence and commitment to delivering exceptional results have positioned us as preferred partners for esteemed figures in the culinary world. We had the honour of working together with famous chef Rief Othman to create three distinct dining locations, where we not only developed their logo but also precisely designed their interior themes, says Govind. “Furthermore, our demonstrated expertise has garnered the attention of global industry giants, including Marriott, who have entrusted

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/ 11 Jamal SALEM

Director and Principal/ /DLR GROUP MIDDLE EAST the UAE involved in expanding the renowned Mall of the Emirates, marking the firm's entry into the Middle East. With his global perspective and architectural design expertise, Jamal Salem took charge, steering DLR Group ME towards becoming a significant regional player. His persistence and dedication to developing a fantastic team, on the other hand, set the road for success. They gained confidence and reputation through collaborating with clients who shared the firm's enthusiasm for design, which led to

long-term partnerships. Nurturing talent was central to Jamal's leadership. Drawing from his GCC experience, he assembled and nurtured a team characterized by talent, creativity, and shared vision. Jamal's non-hierarchical approach fosters mutual respect and open dialogue, empowering young designers and guiding them with experienced professionals. From its inception in 2017 with just four employees, the firm has grown to include 65 professionals and expanded its design sectors, earning numerous awards.

DESIGN MIDDLE EAST

OCTOBER 2023

amal Salem, the Middle East Region Director and Principal of DLR Group ME has carved an inspiring path to leadership in architectural design, spanning over 26 years. His journey is distinguished by a dynamic trajectory that blends his experience at DLR Group with his 18-year engagement at Callison, considerably contributing to the Middle Eastern architectural landscape, particularly in the UAE, KSA, Egypt, and Qatar. The story of DLR Group ME's success begins with the strategic acquisition of an architectural design firm in

/ 12 Carla CONTE

Founder & Creative Director/ /BRAND CREATIVE

elebrating two decades in the design industry, Carla is a tenacious fempreneur, and a celebrated design leader and branding specialist with extensive experience in creating brands from inception and guiding established businesses through repositioning processes. Her highly strategic design methodology is the major force behind the multi award-winning projects she continues to produce globally. Creating work this past year alone with Cruise Saudi (PIF), Gebr. Heinemann (Jeddah), Maristo Hospitality (UAE/ KSA/Austria), Racing Unleashed (Switzerland), Arise Group (Gabon/Miami), Health Chemist Ltd (Mauri-

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SISI’S EATERY - a timeless, European cafe, erring on the side of modernity. Serving a memorable, engaging, and multi-sensory dining experience that carries an aesthetic that is synonymous with Viennese heritage. Found at the core of Vienna's history, was a woman daring, cunning, influential, and as memorable as the brand we wanted to create. Inspired by her life and experiences, the Empress Elizabeth of Austria, Sisi, rose to the occasion as the source of inspiration.

For the past decade Carla has been consistently recognised on Power Lists in the Middle East and is regarded as an influential voice and leader in the design industry. In recent years, she was

13 /

Paul BISHOP Owner and Founder/ /BISHOP DESIGN

ishop Design's owner and founder, Paul Bishop, has been has been a prominent figure in the Middle East's design industry, teaming with prestigious brands to create some of the region's most popular venues. His influence spans the Americas, UK, Europe, UAE, Oman, Bahrain, and Saudi Arabia, resulting in collaborations with a diverse range of companies, including SLS Hotel, Bagatelle, Sumosan, Santini, Fauchon, and 75 Main, among others. Over the past 12 months, Paul played a pivotal role in several high-profile projects at Bishop Design. Notable examples include Maiz, a restaurant in Diriyah, Saudi Arabia, overseen by HRH Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister. He also contributed to the cre-

awarded in: RETAIL’s Top 40 Under 40 Retail Designers Worldwide in New York while many of the agency’s projects have received both local and international accolades and publications.

DESIGN MIDDLE EAST

tius), Ain Al Khaleej Hospital, Ministry of Presidential Affairs (Abu Dhabi), and Aster Pharmacy (national rollout). Over the span of her career, Carla has conceptualized innovative work of impressive scale for major international brands and Fortune 500 retailers. In 2011, she launched her own design firm, Brand Creative, with a philosophy that combines interior and visual skills to create transforming branded spaces across all industries. The mission is to provide design solutions that encompass IQ and EQ components that work to resolve social, environmental and economic issues through a highly considered aesthetic lens. Carla established Brand Creative's first branch office in India in 2015. Investing in her team, she funded the building of a new office complex in Kerala, securing the stability of her team there. Her global ambitions continue; branching out into Cape Town in 2021 and recently taking a new office on Bree Street and expanding the team to include strategy, project management and graphics.

OCTOBER 2023

ation of a dynamic steampunk-inspired F&B and entertainment concept for a leading hospitality investment and management company. His significant worldwide expertise also guarantees that his projects stand out, garnering him recurrent commissions from renowned customers such as Sunset Hospitality and Compass Project Management when expanding into new regions. Beyond design, Paul has also been making an impact elsewhere. Earlier this year he supported a remarkable non-profit organisation, Habitat for Humanity. This incredible foundation is dedicated to building homes for families who are unable to obtain conventional house financing, making a significant impact on the lives of many.

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Delvene LEE

Head of Interior Design/ /KEO INTERNATIONAL CONSULTANTS

elvene Lee serves as the Head of Interior Design at KEO International Consultants. She holds both a bachelor’s degree in interior design and a master’s in architecture. Her 18 years of industry experience drives the creative force behind KEO's interior design projects. Delvene's passion for art drives her creative process and design concepts. Her ultimate goal with every design project is to improve the end user's wellbeing and experience, thus she is especially interested in psychology and

how the built environment impacts the human psyche. Accordingly, designers like Tadao Ando and SANAA are her biggest creative influences as their works integrate art with psychology, creating architecture that focusses on the inner self, nature, spirituality, and contextual connection. Prior to joining KEO, Delvene led the interior design of a staff village project in KSA, developing the interiors for the building facilities that address the needs of over 30,000 residents. She was also the Lead Interior Designer for

both Creek Gate, a high-rise residential development in Dubai Creek Harbour, and a mixed-use building featuring a stacked ‘live-work-play' neighborhood. She was also the Lead Interior Designer for Ciel Tower, a 360m-tall tower currently being constructed in Dubai Marina, set to be the tallest hotel tower in the world upon completion.

/ 15 Anil MANGALAT

Partner/ /MMAC DESIGN ASSOCIATES

ith close to 20 years of hands-on experience in interior design and architecture, Anil's portfolio includes the design of a variety of projects in the hospitality, corporate and retail sectors. Throughout the years he has successfully carried out projects in Asia, the Middle East, Africa and Europe. He co-founded MMAC Design Associates, which is quickly becoming one of the region's most respected hospitality design organisations. He has designed in various capacities for over 30 hotels.

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Having worked intimately with premium hotel operating chains like Accor, Marriott, Hyatt, Starwood, Intercontinental, Hilton, Millennium and Carlson-Rezidor amongst others, Anil understands the complexities inherent in the design and operation of hotels. Prior to that, he was the head of the design department of Samuel Creations, a Geneva-based firm that specialised in hospitality projects throughout Europe and the Middle East. As a fan of design journalism, he has contributed to publications such as Middle East Interiors, Commercial ID, Design 51, and the Dubai Real Times.

/ 16 Christian MERIEAU / 17 Haitham MOUSA

Studio Design Director/ /KEO INTERNATIONAL CONSULTANTS

aitham Mousa serves as the KEO Studio Design Director responsible for driving the firm's architectural vision and shaping its future direction. Under his intuitive leadership, KEO's concept design practice has undertaken a remarkable transformation not only in terms of elevated design quality but also to a broader footprint. His extensive professional and research journey has taken him to cities such as Milan, Berlin, Madrid, Tokyo, Alicante, Rome, and Dubai, driven by his passion for lifelong learning. Throughout this significant journey, he has drawn inspiration from distinguished architects like Kengo Kuma, Sou Fujimoto, and Massimiliano Fuksas. Haitham and the KEO team are actively involved in designing and shaping some of the largest developments in the Middle East, including architectural visions for new cities, national housing projects, public and community buildings, and public schools. Haitham has worked on various significant design projects in the region, including those for the largest national housing project in KSA, NEOM's future visions, Dubai Global Connect Project (DGC) known as the 'City of Trade,' and the award-winning Akoya Nursery School in Dubai. He participated in establishing Sharjah's Urban Guidelines for eight cultural heritage sites, now UNESCO World Heritage Sites, managed by the SGTS Management Office, Government of Sharjah. As an architect, Haitham embraces the extensive social and environmental responsibility that comes with his role. His master’s graduation project, 'Scar City', which was shortlisted for the Archiprix International Award, focused on a paradigm of new desert settlement with its intrinsic environmental, social, and economic challenges. His interest in social equity drew him to participate in the Dopo initiative (meaning “after” in Italian and standing for “Design Oriented Post-Pandemic Opportunities”) as a response to the global pandemic.

DESIGN MIDDLE EAST

hristian Merieau has 30 years of expertise in interior design and has developed his abilities from the foundations of interior craftsmanship to the ranks of senior management. Following an early education in hotel administration, he earned a degree in Interior Design in 1989, and later certified as an interior architect in Geneva, Switzerland. Christian moved to Dubai in 2005, to work as the Managing Director of a well-known international design firm. After nearly 20 years with this firm, designing projects for international hotel operators such as Hyatt, IHG, Millennium, Rezidor, Rosewood, Marriott, Starwood, and Accor, he founded MMAC Design Associates, an award-winning boutique Dubai-based interior design consultancy agency specialising in mid-scale and luxury hospitality design. He was listed on several occasion as one of the most influential designers in the Middle East by Commercial Interior Design magazine. As a member of the American University of Dubai's interior design advisory board, he plays an important role in the business.

OCTOBER 2023

Founding Partner/ /MMAC DESIGN ASSOCIATES

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J / 18 Joakim DE RHAM DESIGN MIDDLE EAST

OCTOBER 2023

CEO & Co-Founder/ /SWISS BUREAU INTERIOR DESIGN

SBID's award-winning and highly anticipated project for The UNIVERSITY OF EUROPE FOR APPLIED SCIENCES nears completion later in October.

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oakim de Rham, a Swiss national, established his Dubai company in 2003. Swiss Bureau, one of the few regional design and build studios, is celebrating its 20th anniversary and continues to honour the ideals of innovation, building, and project management. Joakim is deeply involved in all aspects of the company and has evolved it to remarkable heights. Placing new plans and procedures in place, he has positively influenced the entire company, inspiring change and fostering a culture of accountability, ownership, and workplace autonomy, resulting in one of the best years yet. Under Joakim, team members are encouraged to explore and manifest their creativity, resulting in authentic, innovative designs. His team members are encouraged to explore and manifest their creativity, resulting in authentic, and innovative designs. Swiss Bureau has completed over 200 projects completed, serving 3.5 million sqft of spaces, all while achieving impressive organic international growth throughout UAE, GCC, and parts of Europe. Beyond design, Joakim is committed to his team's well-being, spearheading strategic initiatives for improved work-life balance and assuring SBID's success. This year, Joakim implemented numerous improvements for the benefit of his staff, including hiring a business mentor, investing in better health care, and implementing numerous other measures to assist SBID thrive, resulting in one of the busiest years yet. A frequent participant in industry panel discussions, Joakim is consistently humbled by such invitations, speaking amongst his creative peers and educating the fearless young minds of today. Joakim has gradually but steadily entered the Saudi Arabia market, propelling the company in the right direction. Joakim has greatly contributed to securing three more significant new projects this year, including a much-anticipated luxury glamping resort in AlUla, a three story headquarter office located in Leysen Valley, and a futuristic office space for Saudi Aramco, with multiple visits to The Kingdom over the last few years and bringing home five incredible projects between 2019 and present day. He and the firm are increasingly excited to expand further and discover more of its incredible offerings.

Design Principal/ /TANGRAMMENA

part of the development and introduction of the Green Building Regulations and Specifications across the Emirate, for which tangram realised 11 social infrastructure projects in seven years. This scheme commenced Dubai Municipality’s conducting technical studies for green roofs system for buildings in Dubai and in 2009 announced their long-term strategy for sustainable design in the Emirate. Sandra is currently designing for health reform in North Africa with a new Women and Children's Cancer Care Hospital that incorporates nature-based designs into the building, forming an essential extension to the patient and staff spaces that promote the connection of humans with nature. Located on the outskirts of the forest of Zeralda, at the foot of the Atlas Mountains, which inspired and gave guidance for landscaping and the usage of natural materials throughout. An atrium is carved out creating a main entrance hall that brings in natural light to the public waiting spaces below, this is supplement internally by a circadian lighting system in the depths of the nuclear medicine department, to deliver “cool” blue light during the day

that transitions to “warm,” low-intensity light in the evening reinforcing the body’s natural rhythms to promote health and well-being. Innovatively, paediatric isolation pods are embedded into this landscape with panoramic views, in a patient-centric approach, to allow those unable to leave their rooms to be cocooned by nature, promoting recovery for immunosuppressed children who often face lengthy and isolated in-patient stays. Integrating the natural world into the recovery spaces to enhance and promote healing, internal environmental comfort, and well-being through a design which helps shape all user experiences and patient outcomes. This scheme was recently exhibited by the UK’s Architects for Health (AfH) to showcase what makes a good health building with new health thinking and pushes the boundaries of healthcare design. Currently, Sandra is overseeing the development of tangram’s latest studio, tangramMETA a technology start-up, formed to deliver designs for an “Hospital of the Future” programme that harnesses the potential of digital technologies and Augmented Intelligence to create virtual reality spaces.

/ 19 Sandra WOODALL

DESIGN MIDDLE EAST

andra is a well-known British architect and urbanist who has lived and worked in the UAE for nearly three decades. She leads tangram architects’ MENA region studio, described as “a practice that pushes the boundaries of design, with sustainability at its’ core”, and who were recognised as the “Middle East Architecture Firm of the Year 2019”, by Middle East Economic Digest. Sandra is a Fellow of the Royal Institute of British Architects, the UK’s Academy of Urbanism, and is the RIBA Regional Ambassador for Sustainability, and was recently recognised by the UAE Government for her pioneering contribution towards sustainability and climate technology. She first moved to the UAE to work on the analysis, review, and development of the Al Ain City master plan, which was the fastest changing city in the Gulf in the mid 1990’s. Living in this desert town sparked a lifelong passion for expanding one's understanding of desert urbanism and delivering regionally noteworthy projects that respect and respond to local climatic, environmental, cultural, social, and sustainability concerns. Her subsequent project work spans from the usage of traditional materials and methods of construction in the regeneration and development of the historic Arts and Heritage Area of Sharjah, following traditional coral stone and timber construction techniques and practices. She then went on to deliver the first greenroofed government building in Dubai as

OCTOBER 2023

Women and Childrens’ Cancer Hospital isolation pods

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/ 20 Jason BURNSIDE DESIGN MIDDLE EAST

OCTOBER 2023

Managing Director/ /GODWIN AUSTEN JOHNSON

he development of team members is key to the vision of Godwin Austen Johnson and this year has seen a number of promotions with Jason Burnside, who first joined the practice over 20 years ago, stepping into the role of managing director. In his new role Jason supports the Chairman, Brian Johnson, heading the development of the company, setting growth strategies and leading the team whilst managing a busy workload within the practice. Jason and the team have recently acquired a number of new projects, specifically residential developments across the UAE as well as a new hotel in Dubai and a new island development in Abu Dhabi. In addition, the team have handed over two new school projects this summer – the new building at Dubai College and the Arcadia Global School in Al Furjan - and are set to complete two new hotel and residential towers in Dubai later this year.

New building at DUBAI COLLEGE.

While Jason's role is much more strategic now, he is still closely involved with project delivery, overseeing ongoing work both in the UAE, with the Serenia Living on the Palm Jumeirah, and in KSA on a regular basis to oversee work on two of the firm's projects within the DGDA developments. “This year has been very positive with significantly more enquiries received than ever before setting us up for a busy year ahead. While Saudi Arabia leads the region in new project opportunities and major infrastructure investment initiatives, the UAE continues to invest in luxury developments with plenty of opportunities in the hospitality and residential sectors,” said Jason.

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/ 21 Abdulla AL-SHAMSI Managing Director/ /SHAPE ARCHITECTURE PRACTICE AND RESEARCH

his Bachelor of Architecture (B.Arch) - Magna Cum Laude at the American University of Sharjah. Al-Shamsi’s expertise has been built through leading some of the region’s keystone projects. Because of his excellent body of work, he is in high demand as a guest lecturer and critic at universities throughout the UAE.

Villa Diwani

At Shape, he has spearheaded the creation of landmark hotels and residences, as well as cultural centers, institutional facilities, and academic campuses. He established a multi-disciplinary approach built upon three key pillars of service: research, sustainability, and technology. Shape is able to address the particular requirements of each project by adhering to these precepts, fully understanding client goals, and establishing a connection that lasts throughout the design and construction process. As an Emirati, he brings an in-depth understanding of the local lifestyle, culture, and environment to every project he leads. At the same time, working with a diverse staff brings fresh perspectives to Shape’s work, capitalizing on international design experience and methodologies.

The team members come from all corners of the world, from here in the Middle East, to as far as Argentina and South Korea. Blending their strengths, Shape delivers designs that have global relevance, while still fitting seamlessly into the fabric of their locales. Shape's work can be spotted in major cities in the UAE and beyond. Their list of clients includes including private developers, national ministries, and government entities. Shape's designs have become landmarks in the landscapes of Sharjah, Abu Dhabi, Dubai, and Ajman, as well as in sites around Africa and Europe. He is currently involved in a number of projects, including multiple Eco-tourism projects within the UAE. He has recently lead the handing over the Shees Friday Market in Khorfakkan.

DESIGN MIDDLE EAST

OCTOBER 2023

ounder and lead architect at the award-winning firm Shape Architecture Practice and Research , Abdulla Al-Shamsi, studied architecture under Bernard Tschumi, at Columbia University in New York, where he received his Master of Science in Advanced Architectural Design (MSAAD). He earned

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/ 22 Peter DAVISON

DESIGN MIDDLE EAST

OCTOBER 2023

Managing Director, Middle East/ /DSA ARCHITECTS INTERNATIONAL

eter Davison leads the DSA Architects International Middle East office and has over 25 years’ experience based in both the UK and Middle East, with exposure to all the major international markets. Peter has directed design on a plethora of complex, mega-projects, from feasibility and concept stages to documentation and delivery, with a proven track record of success. Experienced in all major project sectors, including hotels and resorts, commercial offices, residential, retail, high-rise, mixeduse and pharmaceutical design, he has led on every aspect of project design with the achievement of creative, sustainable and innovative solutions that meet, and often surpass, expectations in all areas. He has the ability to drive initiatives ahead as a known thought leader, as seen by the various innovative advances in the DSA portfolio. His creative ideas have propelled the firm to the forefront of the region's design and construction industries.

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Peter drives the growth of DSA Middle East in terms of expansion of the company’s network and areas of operation, ensuring that DSA’s high standards of quality in all aspects are maintained, and that the long-term vision and goals of the practice are aligned and followed. “2023 has been an extremely positive year for DSA. We had some significant contract awards and exciting projects across the MENA region. We’ve also managed to grow our staff complement considerably, in order to get the right talent in place to successfully deliver our projects. We are thrilled to be currently working with various PIF entities in KSA and we are extremely busy with several other hospitality, residential and commercial developments in the UAE and across the wider region. Our Riyadh office’s company’s formation / incorporation has also been completed with full professional engineering licence.,” shares Peter. There is a solid business pipeline, which indicates that the team is well-positioned to deliver in terms of planning and resource availability. New ideas and plans are being put forward, thus expansion

is the rule of the day. We are optimistic about entering 2024 and securing even more excellent collaborations, projects, and expanding the business. DSA Architects International has delivered more than 500 projects in over 30 countries around the world for many different types of clients, from large corporations, specialist private developers, governments entities, directly for hotel operators, as well as individual investors. “Our designers will always start with gathering information on local history, culture and the sense of place of the location and its people. We are guided not only by the brief and achieving the objectives of our clients, but also by a responsibility and desire to respect the heritage, tradition and progression of the existing built environment from place to place. Projects delivered by DSA are inevitably creative, innovative, respectful of their surroundings and, with a focus on structured, managed, and collaborative delivery through our added-value specialist design management service that we provide as standard, we provide the highest levels of coordinated, quality technical documentation,” he adds.

Jumeirah Gulf of Bahrain Resort and Spa, Kingdom of Bahrain DSA are the design architect and lead consultant for Jumeirah Gulf of Bahrain Resort and Spa, an impressive 5-star luxury resort offering a retreat style stay for local and foreign visitors looking for exclusivity.

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Dina MURALI

for multiple residential towers in Dubai's Business Bay and Mohamed bin Rashid City are among her current projects. Among the studio’s recently completed projects are The Aurum Residence in Ghana, StrEAT restaurant in Hilton Fujairah, Mogao Pan-Asian Restaurant in Radisson Red DSO, Oasis Mall in Dubai, Radisson, Citymax Business Bay, Pullman Downtown Dubai, and multiple high-end residential villas for private clients. “My primary focus is on designing spaces that are functional and visually appealing, while also reflecting the brand's values and delivering a compelling story. I am excited to take on more challenging hospitality projects that allow me to integrate my passion for sustainability and design in the future,” says Dina.

DESIGN MIDDLE EAST

ina Murali is the visionary and founder of DZ Design, one of the top luxury interior and architecture studios in Dubai's Design District. With a focus on delivering exclusive luxury living experiences for the hospitality and residential sectors in the MENA and African

regions, her design studio offers unique, bespoke solutions that blend creativity, comfort and stylish sophistication. As a frequent speaker on expert panel discussions on hospitality design and recognised among the top influential interior designers working in the Middle East, Dina brings valuable experience in telling authentic and compelling stories through design and creating spaces that always put people first. The Hilton Hotel and Residences in Ghana, a 5-star ski resort and hotel in Azerbaijan, a high-end gym concept in Dubai, the Movenpick Hotel in Dubai's Healthcare City, an Arabic restaurant at The Ritz-Carlton, JBR, and the design of showcase residences and public spaces

OCTOBER 2023

Design Director & Founder/ /DZ DESIGN

/ 24 Fabidha SAFAR-RAHMAN Founder & Design Director/ /DESIGN MATTER

Fabidha's journey has been an upward curve towards achievement and growth, with learning at all times. Her firm, Design Matter, tries to push the boundaries and thrive as a fresh interior design practice under her direction. Larger projects enter the firm's portfolio as evidence of its expansion. With her keen design eye and attention to detail here is how Fabidha has made an impact in the past year. She has led 20 healthcare projects in the last few years, including clinics, wellness centres, and health-retail venues. Three in the last year. Under her direction, the firm is now completing the design of a 190,300-square-foot hospital - Medcare Royal Hospital, Ghusais - in conjunction with the Bangalore-based architecture firm ANA. When it comes to residential towers, Design Matter has designed residential tower complexes and one large-scale residential devel-

opment this year, with a total of 436 floors for highly diversified local real-estate company, GJ Real Estate. It introduced a global and contemporary appeal into its brand to differentiate it from the typical residential towers of Ajman. Several abandoned homes on the Palm Jumeirah and Emirates Hills have also been successfully converted into revenue-generating properties by Design Matter. Unfortunately, these villas were plagued by several design flaws, rendering them unusable for several years. Design Matter repositioned the properties in order to appeal to the lively Dubai crowd.

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/ 25 Nikki BISIKER DESIGN MIDDLE EAST

OCTOBER 2023

Owner & Lead Creative Director/ /NIKKI BISIKER INTERIOR DESIGN

ikki Bisiker is the owner and lead creative director of Nikki Bisiker Interior Design. Nikki's background is self-taught through passion, flair, and hands-on expertise gained over 30 years.. Nikki's grandparents on her father's side collected antiques, vintage gowns, gloves, hats, and fashions. And it was at this point that she became interested in materials, textures, and fabrics such as glassware, gorgeous wood finishes, silverware, silks, chiffons, satins, and various lighting techniques. Nikki didn't realise how her gorgeous, one-of-a-kind surroundings would affect her until much later. Her early schooling was strong in languages and business studies, which led her to a career in the restaurant and hotel industry. She was able to merge her passions for design, business, and people interaction in stunning luxury settings. She developed and operated a 160-seat restaurant and cocktail bar in Lymington on the British south coast, then a 45room sporting hotel in the Welsh hills and a luxury barn conversion in Shropshire. It was the 1980s, and she was just out of her 20s! Exposure to foreign languages also created a fascination in cultures and traditions far and wide. Whilst her stable upbringing in a happy, close-knit family contributed to her sense of how a calm, ordered and structured household can powerfully influence design concepts

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Both these forces– travel and the psychology of the home – combined later to shape her unique design philosophy around the artistry and psychology of the home. In the 1990’s her business thrived with private commission to design luxury homes in Lyon France and super-yachts in Monaco. A much-loved Harley-Davidson motor-bike being one of her preferred modes of transport to take her from client to client! In 2004, she brought her work together under the brand name Nikki B Signature Interiors. And moved the business to Dubai where property development was booming. She was tasked with renovating an antique farmhouse in Al Ain, an interior oasis city near the border with

Oman. She then developed luxurious mansions in Dubai. Design projects took her all over the Middle East as well as back to Europe and Russia. The company turned into an LLC the following year and started to create a strong team. With a kaleidoscopic career that has taken around the world across four decades she has a work ethos that knows no boundaries. And the secret to her resilience: “Patience, a sense of humour, co-ordination, time and project management and empathy with the client. A genuine passion for the creative arts, with a strong team fostering a work environment that sees long standing employees enjoying the environment and work process,” she says.

A new build residence at JUMEIRAH ISLANDS bringing the outside in. A very personalised home with a host of leisure spaces including an intimate cigar lounge, golf room and open lounge to the outside swimming pool ice bath and jacuzzi.

/ 26 Dilara AJUN DESIGN MIDDLE EAST

OCTOBER 2023

Creative Director/ /ATI CONSULTANTS, ARCHITECTS AND ENGINEERS

Upcoming iconic residential high-rise tower in JVC

ilara Ajun is the Creative Director of ATI Consultants, Architects, and Engineers and the winner of the Young Talent of the Year Award at the Architecture Leader Awards 2021. Her goal is to create one-of-a-kind "out-of-the-box" designs and solutions that complement their users and identities. Her distinct style and desire for design quality have helped ATI become a favoured partner for many prominent projects and clients, earning her several prestigious design awards.

Born in Turkey in 1988, Dilara earned her bachelor's degree in Architecture and Urban Planning from Istanbul Technical University, Faculty of Architecture, in 2011. She worked in leading development and architecture companies while pursuing her master's degree in real estate development from 2011 to 2013. She furthered her studies with a diploma in Interior Design from the University of London in 2015. Throughout her career, she has created award-winning master plans, architecture, and interior design projects. Her upbeat "nothing is impossible" attitude pervades the entire office. Dilara is currently actively pursuing the design of several projects worldwide and in the UAE, including master-planned communities, high-rise residential towers in Dubai, a mixed-use harbour and marina project in Europe, K-12 schools and university campuses in Bahrain, Istanbul, Dammam, and around the UAE, and an upcoming iconic residential high-rise tower in JVC. Dilara mentors young designers and acts as a role model for female designers. She is also a big supporter of sustainable design and is dedicated to producing environmentally friendly buildings.

design-middleeast.com

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/ 27 Rasha ALKADY

Principal Architect & Founder/ /STUDIO KAD

DESIGN MIDDLE EAST

OCTOBER 2023

asha AlKady, a brilliant architect with 15 years of worldwide experience, is a shining example whose creative genius and imaginative spirit continue to influence the very fabric of our existence. With a master's degree in sustainable design of the built environment and expertise in culture preservation and sustainability, Rasha has crafted a remarkable odyssey. From the gleaming cityscape of Dubai to the historic streets of London and the artistic haven of Milan, Rasha has left an indelible mark on international landscapes, creating spaces that inspire and captivate. The world of design celebrated Rasha's exceptional prowess with the prestigious A' Design Award, solidifying her place among industry luminaries. Her unwavering dedication brought further recognition through triumphs in both Arabian and International Property Awards. Rasha's commitment to sustainability led to certification as a LEED AP, transform-

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ing spaces into havens of health and productivity. Her immense talent has revolutionised museums, organising the operational master plan and designing the stunning user experiences at the awe-inspiring Grand Egyptian Museum, infusing new life into Egypt's cultural gems. Her ability to navigate the two worlds of corporate and non-profit organisations with delicacy and grace sets her apart. On the one hand, she excels in delivering excellence in profitable megaprojects. On the other side, she immerses herself in the world of NGOs and cultural organisations. She has worked closely with UNESCO, Basel University, Google Arts & Culture, Dubai Culture, Artichoke, Balich Wonder Studio, Factum Foundation, Tangerine, KCA London, Laboratorio Rosso, and The Aimes. She also proudly serves as a board member at Cairo Design Week, a vibrant carnival celebrating Egypt's design luminaries.

/ 28Stuart ALLEN

Founder & Managing Director/ /ALLEN ARCHITECTURE INTERIORS DESIGN

tuart Allen's trajectory in the world of design has been nothing short of remarkable. Holding degrees in Art from the University of Brighton and Architectural Engineering from the University of Texas in Austin, he brings a distinctive fusion of artistic flair and technical prowess to his craft. Stuart has earned a worldwide perspective and a refined design sense from over a decade of experience in renowned design cities such as New York, San Francisco, London, and Dubai, where he sharpened his abilities under the supervision of luminaries such as Stephen Miller Siegal. He founded Allen Architecture Interiors Design (AAID) in 2015, and has been working in the region ever since. Over the course of this year, Stuart has successfully completed an impressive array of 12 expansive interior design projects, ranging from Bain & Company and Boston Consulting Group to Norton Rose Fulbright. Stuart's journey continues to be indicative of regional growth and success as AAID enters a new chapter with the creation of a website, rebranding, and the establishment of a dedicated Saudi Arabian office.

/ 29 Marco TEDESCHI

Modern Bogotá This project involves the renovation of a villa specifically designed for a South American family known for their proactive involvement in business and cultural activities. The family holds a high level of culture and manages their business in alternative energy. With a spontaneous and down-to-earth nature, the design of the house is tailored to their preferences and lifestyle.

| DESIGN MIDDLE EAST

or the past decade, Marco Tedeschi has been at the helm of Smart Renovation, steering it towards a trajectory of unrivaled success. Under his visionary leadership, the company has embarked on a plethora of awe-inspiring design and build fit-out projects, leaving an indelible mark on the landscape of modern architecture. As a CEO, his capacity of dealing with numbers, strategy and the innate affination towards design is a perfect combination for the job. Smart Renovation is the result of many years of marketing and financial management experience

combined with a passion for design. Marco Tedeschi has led the company with various fit-out projects over the previous ten years. The Villa Chanel, La Vie en Rose, Arabian Ranches Saheel Mediterranean Villa, and Meadows Villa 24 are among the significant recent constructions. Smart Renovation is ushering in a new era in the design and construction business with continuing major residential projects with large additions in Dubai's Victory Heights, Meadows, and Arabian Ranches. What truly sets Smart Renovation apart is the enduring bond they forge with the clients. The promise of empathy extends far beyond the final brushstroke or nail driven; it's a lifelong commitment to ensuring that the spaces they create continue to resonate with the heartbeat of those who inhabit them. Having been at the helm of Smart Renovation for the last 10 years, Marco has been largely responsible for the firm today being recognised as a leader in the interior design fit out and refurbishment of massive residential projects across UAE. He develops and directs the implementation of business plans, aligning employees and creating strong relationships with key stakeholders. Marco continues to raise the bar for quality execution on these specialist projects, for which Smart Renovation has become the goto fit-out business for many clients. He has established an exciting and creative staff passionate about producing and translating their idea into reality, determined to offer high-end tailor-made projects.

OCTOBER 2023

CEO/ /SMART RENOVATION

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Yahya KADDOURA Lead Design Architect/ /ATKINSREALIS

ahya Kaddoura is an award-winning architect, urban designer, and researcher. With over 10 years of expertise in the MEA region, Yahya is leading and developing a diverse range of luxury and landmark developments across continents, including residential, commercial, hospitality, business parks, and mixed-use developments. Yahya's design and project leadership approach is motivated by pushing the boundaries through a collaborative think tank and collective design think-

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ing process across many disciplines to create world-class projects with the most impactful, ideal design strategies and solutions. The design thinking process is divided into various layers that shape the project fundamentals: human-centred design approach, cultural identity, sustainability, placemaking, contextual data influence, community needs, health and wellbeing, and future resilience. Yahya was born and raised in Dubai and graduated from the University

of Sharjah. He has watched and experienced the expansion of the UAE and the Middle East in placemaking, innovation, and chances beyond the box, which is an inspiration in and of itself. Some of his project highlights include the concept visioning of the Museum of the Future, the Grand Bleu Tower at Emaar Beachfront, the Dubai Drone Station, and the Netflix HQ in Korea.

DESIGN MIDDLE EAST

OCTOBER 2023

Libera Free your mind

Libera is a modular and adaptable lighting system that represents a major breakthrough in the field of linear lighting. Libera does not conform to a linear illumination model but enables creative freedom in composition and a personal interpretation of light. The three components of the system, the light rod, joint and base, are integrated seamlessly to create a unified whole. Each part is carefully crafted with formal intent. Libera can be used freely in any indoor setting, from offices to homes.

design-middleeast.com

58 Project The Brand Creative team worked extremely closely with Minimalist’s in-house designers to blend Middle-Easterninspired heritage with luxurious materials and intricate details to ensure each timepiece radiated quality and care.

DESIGN MIDDLE EAST

OCTOBER 2023

The textures on the walls and screens were inspired by the tranquil serenity of ocean scenes, and the use of strong blue accents produced a stunning contrast.

MINIMALIST

How Brand Creative used easy colours, shapes, and materials to give Minimalist a timeless feel by driving influence from nature. PHOTOGRAPHY©MICHAEL KRUGER

rand creative worked its magic once again on its most recent project, Minimalist, which inaugurated its main retail store in Dubai's City Centre Mirdif. In August 2023, Minimalist, a brainchild of Ahmad Yousuf, emerged as a demure luxury fragrance and accessories destination, redirecting the design industry with its unwavering commitment to the beauty of simplicity. This experiential concept resonated with the idea that genuine beauty lies in the most unassuming colours, curves, and textures, aiming to evoke positive emotions by drawing inspiration from the natural world.

design-middleeast.com

DESIGN MIDDLE EAST

OCTOBER 2023

Clean lines, neutral hues, and softly curved edges established the minimalist design approach, with touches of gold expressing happiness and the warm warmth of a sunset.

Minimalist Dubai was built on the essence of the sun's splendour, the boundless reflections of the ocean, and the organic curves of an unending horizon. Premium experiences were created here by leaving ordinary distractions at the door, ushering in a new era of shopping that embraced the art of minimalism. Design concept The goal of Minimalist was to create a shopping destination that honoured the timeless attraction of well-designed timepieces, jewellery, leather goods, and fragrances while establishing itself as a premium yet approachable brand. The challenge was to develop a concept that stood out in experience and brand positioning, offering mood-enhancing products in a space that was timeless, memorable, Instagram-worthy, and multi-sensory—a place that radiated happiness and positivity.

Approach The strategy approach taken by Brand Creative for Minimalist's store design revolved around creating pleasant feelings by borrowing inspiration from nature, including the ocean, sunlight, and organic land curves. The minimalist design style was defined by clean lines, neutral hues, and softly curved edges, with touches of gold representing happiness and the warm warmth of a sunset. Final execution The store's bright, open, floor-to-ceiling glass entrance entices the passersby with its play of light and luxury, drawing them into a world of opulence. Inside, guests are welcomed by an island display featuring bespoke jewellery selections, complimented by blue suede seats held up by bronze legs. Above the island, floating pearl-inspired lights add a whimsical element to the ambiance of the space. We created symmetry with reflective surfaces >>> design-middleeast.com

60 Project

To improve the client experience, the store had a special VIP area with fragrances and Arabic coffee, and the reflective marble flooring collected and intensified the ambient light.

DESIGN MIDDLE EAST

OCTOBER 2023

that soothe the beholder's eyes. The store's design engages the senses by enabling guests to immerse themselves in the Minimalist world through sight and scent, with the aroma of Arabic coffee and seductive perfumes floating through the air. Minimalist's mission was to design products that celebrated simplicity and minimalism, focussing on what truly mattered in life. The final launch marked a refined shift in the retail luxury sector. The devotion of the design to simplicity, quality, and positive experiences is redefining luxury and making it more accessible to individuals who appreciate the beauty in simplicity. Collaboration in the development of this design culminated in the formation of a philosophy and dedication to customer delight, which resulted in Minimalist introducing a new elegance in retail luxury.

The design of the store engages the senses by allowing visitors to immerse themselves in the Minimalist world through sight and scent, with the aroma of Arabic coffee and enticing perfumes wafting through the air.

design-middleeast.com

Inspiring Solutions For Tomorrow

IDEAL STANDARD MENA T + 97148042400 | E idealstandardgulf@idealstandard.com IDEAL STANDARD DESIGN & SPECIFICATION CENTRE Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000 www.idealstandardgulf.com

62 Pick of the month

RATTAN

DESIGN MIDDLE EAST

OCTOBER 2023

Vibes

design-middleeast.com

Al Kabayel, a household name in the UAE’s multi-department store business, has been providing great quality and reasonable products to its beloved clients for over four decades. Al Kabayel began its mission to simplify the shopping experience for its customers in 1977, and it remains as a tribute to its constant devotion to this vision. Rattan furnishings, known for their natural appearance and durability, have become a sought-after choice for sustainable, outdoor decor. Al Kabayel’s selection of high-quality rattan pieces is the result of meticulous curation. The

company collaborates with local artisans who handcraft these products in the UAE, respecting the rich tradition of rattan and palm leaf weaving. The finest rattan materials from East Asia are sourced to ensure variety and quality. Rattan's timeless charm and sustainability make it a permanent fixture both indoors and outdoors in a world where design trends come and go. Al Kabayel understands this and aims to preserve the UAE's legacy with its rattan furnishings. www.mykabayel.com

IMAGINE YOUR SPACE

Imagine a space where your inspiration can run free. A world that tells your own story, every single day.

At RAK Ceramics we help create the perfect living space, for you and your loved ones.

Imagine your space. RAKCERAMICS.COM