05 Unlocking growth: How brand strength fuels tourism arrivals.
WOMEN IN THE INDUSTRY FEATURE
09 From exile to excellence: Lindiwe Sangweni-Siddo.
10 The women of Radisson RED Cape Town leading the charge.
11 Event Synthesis International is all about collaboration.
12 RX Africa takes active steps to empower women leaders in events industry.
14 Tourvest MICE showcases its all-women management team.
LOCAL PERSPECTIVE
17 Is hospitality the underestimated cog in South Africa’s female empowerment wheel?
NORTHERN CAPE FEATURE
18 Revealing the Northern Cape: Africa’s emerging competitive destination for business events.
SAACI CONGRESS 2024
22 SAACI Congress 2024 — embracing change.
28 SAACI announces its 2024 Award winners.
SCAN DISPLAY
30 Exhibiting made easier, more affordable and sustainable.
MICE MASTERCLASS
33 Africa Business Tourism and MICE Masterclass cements new connections.
PERSONALITY PROFILE
34 Charlene Hefer excels with her ‘can-do’attitude.
FEATURE
36 ExpoGuys makes sustainable magic
About the cover
Taubie Motlhabane, CEO of the CTICC, reflects on all the qualities of an effective leader.
TOP CONVENTION CENTRES
38 CSIR ICC is committed to capacity development.
CHEF PROFILE
41 Exciting new flavours for Carnival City.
NAMIBIA
42 Discover a Blend of Business and Leisure at Avani Windhoek Hotel & Casino.
VENUE NEWS
44 The Forum Company unveils major refurbishment.
45 Icon Villas expands portfolio.
46 Carnival City Casino appoints new general manager.
MARKET NEWS
47 MSC Cruises to reduce fleetwide emissions.
48 Woman of Stature™ Awards South Africa launches their 10th Awards season.
50 Think Tank reveals six key learnings for hospitality and tourism.
Association news
AAXO
51 Growing African membership within AAXO is crucial.
EVENT GREENING FORUM
52 The events guide to ditching single-use plastic.
EXSA
53 Some event security guidelines for events.
SITE
54 The way we travel now — implications of latest McKinsey research for incentive travel.
Regulars
DIRECTORY
56 Directory of associations.
MARKET NEWS
58 UFI announces upcoming departure of CEO Kai Hattendorf.
INDEX
58 Index of advertisers and contributors. THE LAST WORD
59 Towards the future.
PUBLICATION DETAILS: Business Events Africa August 2024 — Volume 44 No 8 Business Events Africa has 12 issues a year and is published monthly. This magazine is currently only available in digital format. Theauthorityon
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Don’t become the ‘robot voice’
‘Beyond Eventing’— the theme of this year’s SAACI National Conference was most apt for today’s changing world.
The congress speakers took a close look at technology and how it is currently changing the world we live in.
Speakers highlighted the role of AI in our changing world and how we can no longer ignore the‘elephant in the room’— automation. I really enjoyed the practical examples offered, as well as the cautionary tales. We feature a complete report-back on the congress, in this edition.
It goes without saying, that automation continues to change our lives daily, especially in our professional lives. There are so many AI options available. We are just beginning to understand its enormity.
There are many benefits and yes, the benefits are immense.
However, we need to ensure that we don’t become that ‘robot voice’we all hate from cold-callers. What do I mean? As much as technology can assist us, it remains a tool that can assist, but cannot replace the human touch. This is very important.
Already, we are quite‘removed’in our communication — we no longer make phone calls, but rely on WhatsApp messages, voice notes, and social media to communicate.
instance, aren’t we losing something fundamental — our
humanness? What I am saying is, to use the tool, but before an email gets sent, make sure you have also provided your input — to ensure the connection remains.
The more we disconnect from these daily tasks, the less we will start to care and with this, we could be moving into a world of less accountability and integrity. Am I overthinking this?
I understand we all have to move with the times and need to start making use of these AI tools, but I think using everything in moderation is wise. The key is to make use of AI as a tool. No matter how‘connected you are to your AI, you still need to be present.
No matter what anyone tells you, the human essence cannot be replaced. What do I mean? As an example, if you let Chat GPT write your copy, you need to refine it. Frankly, I can immediately tell if copy has been written by Chat GPT, or another AI app, as it lacks authenticity and makes use of tons of adjectives and repetition. I am sure as time goes by, these AI tools will improve but don’t fool yourself, you still need to be part of the process.
My biggest fear, is that we begin to completely disconnect, leading to a world where we are completely removed. As one of
The business events sector is all about experiences.
So, as you move into a more automated world, have fun exploring, but try not to lose the human touch. Remember, life is short, the world moves fast, and our humanness is what separates us from AI.
In closing, I would like to thank SAACI, for awarding me the Godfrey King Integrity Award. I have been overwhelmed with congratulations and best wishes from my industry family. Thank you.
For those who don’t know, Godfrey King was the founder of Contact Publications, publisher of Business Events Africa, and a founding member of SAACI. He was the reason I joined this industry 20 years ago; he headhunted me way back then, to take over from him as editor. He was a remarkable man, a visionary, and my mentor, and I learnt a lot from him over the years. For this reason, besides the amazing recognition from the industry, I am really honoured and humbled to have won this particular award.
Credit:
Hein Liebetrau
Unlocking growth: How brand strength fuels tourism arrivals
In the dynamic landscape of global tourism, the strength of a destination’s brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals.
South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.
South African Tourism has invested in building the brand; and has been on a journey of brand transformation over the years, steadily enhancing its appeal on the global stage.
South Africa’s brand strength score increased to 45.6 (2023), up from 43.8 (2022). The USA, a first-world travel destination, has an index of 55.7, while Kenya’s score is 41.4 (40 in 2022). Although Kenya, a key competitor, also made progress in 2023, South Africa led the way, with the most significant improvement in brand strength index scores.
Across diverse regions, the impact of brand strength varies, but its correlation with arrivals is evident. In the African land markets, where the brand strength index reigns strongest, at 82, high levels of awareness (88 per cent) and positivity (71 per cent) serve as catalysts for visitor inflow. This score is fuelled by strong performance in awareness, stature, and affordability.
Similarly, the Africa Air market, buoyed by improving brand knowledge and key travel drivers, has seen a surge in interest in South Africa, with a brand strength index of 71. South Africa performs well on the affordability matrix.
Europe, despite its lower brand strength index score of 40.1, has witnessed a notable uptick in awareness, positivity, and intention to visit. The Americas, however, grapple with declining awareness (77 per cent to 75 per cent) and positivity (37 per cent to 35 per cent), compounded by barriers such as safety, perceived affordability, and distance to get to South Africa. Yet, even in these challenging markets, the desire for South Africa’s scenic wonders and cultural richness remains strong.
Understanding the intricacies of consumer behaviour is paramount in leveraging brand strength to drive arrivals. Factors like positive word-of-mouth recommendations, relevant media exposure, and personal safety perceptions are pivotal in shaping travellers’ decisions. Addressing safety, affordability, and
the perception of geopolitical stability is crucial in dismantling barriers to travel and fostering growth.
As evidenced by the increase in arrivals, the impact of enhanced brand strength is tangible. In 2023 alone, South Africa experienced an astounding 48.9 per cent increase in total arrivals, showcasing significant expansion across key regions. Notably, the African Land market, constituting the biggest share of arrivals, witnessed an impressive growth of 52 per cent, culminating in a total of 6.2 million arrivals. Moreover, regions such as Asia, Australasia, and the Middle East experienced substantial growth, with a notable increase of 60.7 per cent, despite starting from a lower base.
Furthermore, Europe saw a commendable uptick of 38.2 per cent in arrivals, while the Americas and Africa Air markets experienced robust growth rates of 39.8 per cent and 35.9 per cent, respectively. These figures underscore how brand strength is a key driver of tourist arrivals across diverse geographic markets.
As South Africa navigates the evolving tourism landscape, maintaining momentum in brand enhancement efforts is imperative to sustain growth and strengthen its position as a premier global destination.
Ultimately, the story of tourism success hinges on building its brand identity. For South Africa, this means embracing affordability, distinguishing itself from competitors, and maintaining strong brand awareness. By continuing to build on these pillars and catering to the diverse experiences sought by consumers across various markets, South Africa can thrive as a well sought-after travel destination.
Data Sources: Brand Information: SAT Brand Tracker Survey, Arrivals: StatsSA.
Taubie Motlhabane — committed to excellence
Setting new benchmarks as a woman leader, Taubie Motlhabane, chief executive officer of the Cape Town International Convention Centre (CTICC), reflects on all the qualities of an effective leader through a diverse career path marked by impactful roles in finance, government, and tourism. Raised in the North West province of South Africa, Taubie attributes much of her success to her upbringing and the values instilled by her mother.
The Cape Town International Convention Centre (CTICC), South Africa’s premier convention venue, is a cornerstone of the African continent. In the 2022/2023 financial year, CTICC hosted 427 events, with nearly 275,000 attendees globally.
Taubie is a seasoned executive with over 29 years’ experience in tourism, communications, marketing, stakeholder relations, events and general business management. With a Masters in Global Marketing from the University of Liverpool (UK), and a BA in Communication from the North-West University in South Africa, Taubie’s extensive education background complements her impressive professional journey.
Taubie’s experience as business tourism manager at South African Tourism allowed her to promote South Africa as a premier destination for international conventions, enhancing the country’s global appeal in the tourism sector. In Bahrain, Taubie served as events and marketing manager at the City Centre Hotel, gaining insights into the dynamic hospitality industry and
integrating global best practices into her strategies. Her tenure as head of events for the City of Ekurhuleni and executive director of the Tshwane Convention and Visitors Bureau equipped her with invaluable leadership skills and a deep understanding of managing large-scale events and initiatives.
Throughout her career, Taubie’s roles have been defined by a commitment to excellence and innovation, qualities that now drive her leadership at the CTICC. As chief executive officer, Taubie continues to steer the organisation towards greater prominence. Let’s hear more from her in this interaction.
How has your life experience made you the leader you are today?
I am living my purpose, making a difference in the lives of South Africans through the work that we do. My team at the CTICC inspires me tremendously. I feel extremely fortunate to be the leader of a group of people who are so passionate about what they do. They are professional, ethical, and committed to delivering a quality service. They inspire me to do more!
As an organisation, our purpose is to accelerate economic prosperity, opportunity, inclusivity, creativity, and innovation. Knowing that I am part of a value chain that contributes towards a sustainable social impact within our society is immensely gratifying. The CTICC is about business, but it
is also about fostering empowerment, creating opportunities and contributing in a meaningful way to the lives of the people who work here, who live in our city, and our visitors. Personally, I am deeply committed to these values, they fuel my passion. Knowing that I am part of this eco-system, making a tangible difference in people’s lives, motivates me every day.
What are some of the challenges facing women in leadership?
The representation of women in leadership roles in South Africa has been evolving positively, driven by legislative frameworks, emphasising gender diversity and inclusivity. These regulations encourage companies to prioritise women’s inclusion in senior positions. At the CTICC, women hold senior roles, reflecting this trend. There is a growing recognition of the value that diverse leadership brings to businesses, with studies showing that companies with diverse teams are more innovative, make better decisions, and perform better financially.
Educational opportunities for women have expanded, resulting in a larger pool of qualified women ready for leadership. While progress is evident, more can always be done. The shift from the old sentiment of needing to be ‘like a man’ in the boardroom to celebrating women’s unique perspectives is crucial. Women have a significant role in future leadership, focusing on making meaningful connections and heart connections with teams, contributing to more holistic and effective leadership.
What have been the highlights and challenges in your career?
Taubie’s career is marked by numerous
highlights. Her role at the CTICC stands out, particularly during the Covid-19 pandemic. The CTICC became known as a beacon of hope when it was transformed into a hospital, showcasing adaptability and resilience in the face of unprecedented challenges. Another significant achievement was her involvement with the South African Reserve Bank, where she played an integral role in the conceptualisation, construction, and management of the South African Reserve Bank Conference Centre. Establishing Association Day at Meetings Africa, and an educational and networking platform for the African Association Industry, is another proud moment for Taubie.
It is easy to be overwhelmed by the challenges, of which there are so many in this industry! Over the years, I’ve learnt to have a strong sense of purpose and the ability to keep focused on the outcomes, not the challenges. It makes all the difference when you take the time to
understand what the drivers of the challenges are. They will eventually lead you to the best course of action.
I’ve learnt that collaboration is a key ingredient to success. We don’t exist in isolation. The more we work together with our partners to find solutions, the stronger the solutions will be. It is about building win-win solutions. As importantly, it must be about the team. It can never be about any single individual — it takes a team to achieve success. In this industry you need a strong mind and a positive mindset. Naturally, ingredients like quick thinking, adaptability, and effective communication are also important.
What are your priorities for the next three years?
We understand that our resilience is linked to adapting to a changing world, with changing requirements. Within this context, we adopt a triple bottom line approach, prioritising people, planet, and profit.
Putting people first: We have cultivated a collaborative and positive culture within our business, which is essential for achieving our goals and priorities. The long tenure of many employees attests to our positive work environment. As CEO, I prioritise human capital matters and uphold the principles of recognising and rewarding employees for their valuable contributions. We emphasise skills development for our employees and offer work-integrated learning programs for students, ranging from two months to a year, to share knowledge and invest in the youth. Our commitment to being a people-oriented business extends to our community involvement, supporting various local programs to make meaningful socio-
economic contributions.
Protecting our planet matters: The CTICC is intentional about its sustainable goals. We adhere to various international standards, including the United Nations Global Compact. We measure our operations against the UN SDGs and prioritise contributions toward net-zero targets. In 2023, we diverted 600 metric tons of waste from landfills. We provide locally produced food and fish listed on the WWF and SASSI green lists and implement various water and energy-saving initiatives. Additionally, we collaborate with clients to ensure their events are as sustainable as possible, contributing to our collective environmental efforts. We also have a special committee, Nurture our World Committee, which actively plans, monitors, measures, and executes our environmental commitments.
Creating shareholder value: The CTICC has proven to be a force magnifier in the Western Cape, and arguably, the country. In the 2023 financial year, we reported a total contribution of R5.7 billion to the national GDP and R5.4 billion to the Western Cape GGP. Our cumulative contributions stand at R60 billion to the national GDP and R51.5 billion to the Western Cape GGP. These significant contributions highlight the CTICC’s crucial economic impact on both the national and regional economies. We generated over 480,000 additional room nights and created nearly 11,000 jobs.
Our priority is to build on this success, with innovation being a cornerstone of our business. We are committed to continuously reinventing ourselves and have recently redefined our ‘why’, ‘what’, and ‘how’ to emphasise inclusivity, creativity, and innovation. We have expanded our services beyond our physical location, serving other entities in the city and creating new revenue streams. While there’s no single solution to maintaining our status as a top convention destination, our growth strategy incorporates several successful approaches that are integral to our ongoing success. Key to this, is a focus on future-proofing the CTICC so that we secure our relevance for decades to come.
Which other female leaders do you admire and why?
My mother was an inspiration for me. As a schoolteacher, she was passionate about education and instilled the value of independence and generosity in her and her sisters. She helped us believe that we
could achieve our dreams if we remained focused and worked hard.
CTICC awards
The Cape Town International Convention Centre (CTICC) recently received the top honours at the 2024 Eventex Global Awards. The CTICC won gold in the categories of Best African Events Destination and also International Meetings, Incentives, Conferences, and Exhibitions destination. Additionally, the CTICC additionally secured a silver award for versatile venue and was named the People’s Choice Destination, a Category determined by public votes.
“We are immensely proud of this recognition. The competition is tough, and the standards are high, but these awards show that our convention offering is world-class. Cape Town is a much soughtafter destination, and it is important that the convention offering is in keeping with the quality that the destination has become famous for,”Taubie said.
Some of the biggest events hosted at the CTICC during the 2023 calendar year:
• Africa Tech Festival (previously AfricaCom) in November 2023 — 11,000 delegates and visitors;
• Lydian World in November 2023 — 3,500 delegates and visitors;
• Decorex Cape Town in June 2023 — 25,440 visitors; and
• Netball World Cup in July 2023 — 10,000 visitors.
Economic benefits
• The CTICC contributed R5.7 billion to the national GDP and R5.4 billion to the Western Cape’s Gross Geographic Product (GGP) in the 2023 financial year. Over the past 20 years, the CTICC has contributed a total of R60 billion to the national GDP and R51.5 billion to the Western Cape’s GGP.
• The centre created or sustained nearly 11,000 jobs nationally, in the 2023 financial year. Since its inception, the CTICC has created or sustained more than 156,000 jobs across South Africa. Hosting nearly 275,000 attendees in the 2023 financial year, the influx of visitors boosted local businesses, including hotels, restaurants, and other service providers.
The overall economic benefits not only underscore the CTICC’s pivotal role, not only in the events industry, but also in the broader economic landscape of Cape Town and South Africa.
Bids won
The Cape Town International Convention Centre has secured fifteen bids for the 2023/2024 financial year, once again reinforcing its status as a top destination for international events and contributing to Cape Town’s business tourism.
The economic benefits of hosting events and exhibitions at the CTICC are significant. Key benefits include:
Olivia Bruce
Cape Town International Convention Centre Tel: +27 (0)21 410 5000
Email: media@cticc.co.za
From exile to excellence: Lindiwe Sangweni-Siddo
City Lodge Hotels proudly belongs to the 30 per cent club, a prestigious group of companies worldwide that have achieved at least 30 per cent representation of women on their board, and in the C-Suite.
The group’s commitment to gender diversity is evident, with women making up:
• 45 per cent of the board.
• 66 per cent of the C-Suite.
• 39 per cent of senior managers.
• 64 per cent of middle managers.
• 62 per cent of junior managers.
• 61 per cent of the workforce overall.
As Women’s Month unfolds, City Lodge Hotels proudly highlights several women across the organisation in our‘More Than Employees’series. Lindiwe Sangweni-Siddo, Chief Operating Officer takes the spotlight first, sharing her career milestones and the personal achievements that have shaped her career.
Personal influence on professional path
Lindiwe attributes her passion for hospitality to her upbringing, shaped by her parents’life in exile during Apartheid.“I may not have been interested in hospitality had it not been for the life my parents lived. We lived a life in exile due to the Apartheid regime making it unpalatable to raise a family in South Africa, and our life was spent travelling, from a very early age, starting with Eswatini (Swaziland), where I was born, to Holland, Zambia, Kenya, and later, Sweden, Switzerland, and the USA.”
Living in Zambia, during the height of the liberation struggle, Lindiwe’s parents were deeply involved in the African National Congress (ANC). Their home became a safehouse for ANC leadership, including President Oliver Reginald Tambo. During the 1976 youth uprisings, their home also became a refuge for young people fleeing the Apartheid regime, and this experience, described in her book, fostered Lindiwe’s love for hospitality.
Her mother was a home economics teacher, and her culinary skills were legendary.“I was my mother’s eager helper, as soon as my eyes could see above the kitchen counter,”Lindiwe recalls. By the age of five, she had already developed a love for cooking.
“Our home became a haven of hospitality — bums in beds, mouths to feed, a loving, warm embrace, and comfort to provide, which my parents shared with everyone in our house, not just immediate family,”Lindiwe recalls. This, in addition to their frequent stays in hotels during their travels as a family, exposed her to the hospitality industry on a personal level, and she chose to make it her career.
Career achievements and leadership
Lindiwe’s journey in the hospitality industry began at Ecole Les in Switzerland and Penn State University in the USA, where she earned a BSc in Hotel, Restaurant, and Institutional Management,
graduating in 1993. Her career began at the Grand Hyatt Washington DC, followed by the Park Hyatt Rosebank in Johannesburg, where she served on the Executive Committee as Rooms Director. This early exposure to high-profile roles set the foundation for her future leadership positions.
Lindiwe later became Chief Director of Tourism Support at the Department of Environmental Affairs and Tourism, and then General Manager of the InterContinental Sandton Towers Hotel. Her pivotal role in establishing the first Holiday Inn in Soweto, now the Soweto Hotel and Conference Centre, showcased her ability to drive significant projects and initiatives. Serving as Chief Executive Officer of the Birchwood Hotel and OR Tambo Conference Centre further solidified her reputation as a leader in the industry. Lindiwe was also a Board member of South African Tourism and chaired the Tourism Transformation Council of South Africa (TTCSA) from 2019 to 2022. Recently, she joined the Academic Board of the Swiss Hotel School in Johannesburg.
Lindiwe joined City Lodge Hotels in 2015 as Divisional Director: Operations and an EXCO member and was appointed to the newly created position of COO in 2018. Her strategic vision and leadership have been instrumental in navigating the company through challenging times, including the Covid-19 pandemic.
A significant recent achievement is the publication of her debut book, The Syndicate of 22 Natives, a memoir about her father’s life as a family man, academic, liberation struggle activist, and the first Chairperson of the Public Service Commission of South Africa post-1994. This accomplishment adds a literary feather to her cap, reflecting her multifaceted talents and dedication to preserving her family’s legacy.
Resilience and innovation in hospitality Lindiwe credits her work ethic to her upbringing:“It was ingrained in us that we had to work hard, and nothing comes easy in life. My father would always say,‘Hard work pays off.’”
This principle has guided her through numerous challenges, including the Covid-19 pandemic, which she describes as‘the ultimate training in survival for all of us’. The pandemic underscored the importance of business continuity planning and resilience, affecting shareholders, stakeholders, guests, staff, and suppliers.
“The processes you set up in the good years will carry you through the tough years, and during hard times you will grow your processes even further,”she notes.
Management’s collective understanding of every aspect of the hotel business, from cleaning toilets to making beds, maintaining equipment, to flipping eggs, helped guide and
inspire the team during the pandemic. Many innovations and offerings, borne out of necessity, are now the norm at City Lodge Hotels, including online check-in, full food and beverage service at all hotels, and amenities free of single-use plastics.
“This brings me full circle to how my mother ran our home and welcomed guests. She didn’t think she was doing anything that spectacular, but her guests never forgot the crisp damask tablecloth and the best tableware, making them feel special and welcome. As Maya Angelou said,‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’”
For Lindiwe, innovation is crucial to success, and she urges aspiring employees to examine the broader scope of hospitality in their studies, to keep up with trends in the key areas of environmental, social, and governance (ESG); digital marketing; sales platforms; customer relationship management; and sustainability.
“It’s essential to stay up-to-date in new facets impacting the hospitality industry. Look at what drives innovation, technology, corporate social responsibility (CSI), management, and environmental sustainability. Learn how guests of all ages and backgrounds think and behave, and what drives their choices,” she recommends.
To the younger generation, Lindiwe advises:“Understand what you’re getting into and where the world is going. Specialise in these areas to drive your business to success.”
The women of Radisson RED Cape Town leading the charge
Radisson RED Cape Town is proactively championing diverse, equitable leadership, and positioning itself at the forefront of the shifting workplace landscape in hospitality.
To mark this month’s celebration of women empowerment, Radisson RED is proud to showcase the remarkable achievements and inspiring stories of its female leadership team.
The hotel, renowned for its approach to hospitality, has worked to redefine hospitality norms for many years. They do this by challenging norms and traditions in an industry where leadership has historically been male-dominated. The hotel is also renowned for its progressive stance on inclusivity.
Leonie Andereya, curator and general manager of Radisson RED Cape Town, embodies the spirit of determination that defines the hotel’s approach to women empowerment.
“I am proud to have achieved a goal I set for myself over 20 years ago: to become a mother of two and a GM,” Leonie shares. “My journey was not a straightforward climb up a ladder. It was more like a jungle gym with numerous slides, obstacles, and diversions. However, I never lost sight of my goal.”
Leonie’s story is a testament to a struggle faced by millions of women in the country: balancing career ambitions with one’s personal life.
“I hope to inspire other young women –and my two daughters – by showing them that you can live your dreams in both work and family spheres, at the same time,” she continues. She encourages aspiring leaders to ignore anyone who tells you that it cannot be done, and instead find mentors and supporters who share your vision.”
“Radisson RED is actively creating a workplace where women can truly thrive, uninhibited by traditional constraints,” she
added.
“We need to provide opportunities for women to develop their skills, grow into leaders, and offer support for work-life balance,” she said. “And, walking the talk, Radisson RED is also unconventional in unlocking non-linear upward mobility in the career paths of its young talent, many of whom, are women.”
The hotel also offers concessions for work-life balance and the familial responsibilities that women are often expected to perform, thereby challenging the unseen societal layer of the glass ceiling, rooted in deep-seated (and often unfair) assumptions about women’s roles and capabilities, and actively dismantling the invisible barriers holding women back.
Dallareece Vadival, coach and HR manager, also speaks to the empowering environment at Radisson RED, and the experience of working and growing alongside woman business leaders.
“I have had the privilege to work with a female CEO and a female GM. They both made me feel empowered daily, and proud to be a woman working in the hotel industry,” Dallareece said.
The hotel’s strategies around this include mentorship programs, flexible work arrangements, and a commitment to promoting from within. It invests heavily in training and development opportunities, allowing women like Dallareece to stay abreast of shifting trends and practices within the highly dynamic hospitality space.
At the hotel, mentorship takes on a unique form. Everyone is encouraged to learn and teach, creating a dynamic learning environment that allows for free
exchanges of knowledge and experience. This approach, combined with the industry’s opportunities for upward and geographic mobility, has made the hotel a progressive and welcoming workplace for women — in an industry where this hasn’t always been the case.
However, the journey towards transformation, DEI, and gender parity is far from complete. Another Radisson RED staff member, Amanda Spondo, touches on an important and universal social justice imperative: “Another change we want to see, going forward, is more women of colour in leadership roles within the hospitality industry.”
Leonie Andereya — GM of Radisson RED Hotel V&A Waterfront. Photograph by EBEN Photography.
Event Synthesis International is all about collaboration
Under the dynamic women leadership of Angelique Smith, chief executive officer and Belinda Aslett, events director, Event Synthesis International, is setting new standards in event planning, execution and safety.
Event Synthesis International (ESI) is a leading professional organiser and management specialist, based in Sandton, that recently announced its expansion, with the opening of an office in the Western Cape. This strategic move underscores the company’s commitment to meeting the growing demand for premium event management services in the region.
“Our expansion into the Western Cape marks a significant milestone for Event Synthesis International,” Ms Smith said.
“We are excited about the opportunities this new office brings, to better serve our clients and partners in this vibrant and dynamic part of the country,” she added.
ESI has established a remarkable presence in the global event management landscape. This powerhouse duo combines strategic vision and creative expertise, ensuring that every event is meticulously planned and flawlessly executed.
Ms Smith said: “We are very involved in the area of skills development, and work with a database of 210 part time staff that we train and place onto events. We serve on all the committees influencing eventing in South Africa and globally, i.e. Site Africa, EXSA, AAXO, EGF, SAACI.”
Ms Smith is currently heading up the EXSA working group and serves on the EGF management committee, while Ms Aslett serves on the Gauteng SAACI committee.
“We are trying to give back to the industry by giving of our time and services. We also assist by facilitating event management and safety training. The last training session held was in Richards Bay, in conjunction with the Umhlathuze Municipality.”
Event Synthesis International is renowned for its innovative approach to event management, offering a comprehensive suite of services tailored to the unique needs of each client. From corporate conferences and international exhibitions, to bespoke incentive
programmes and intimate gatherings, the company delivers exceptional experiences that leave a lasting impression.
Ms Smith added: “Our mission is to transform ideas into extraordinary events that inspire and engage. We are committed to excellence and innovation, and our global footprint allows us to bring our expertise to clients around the world.”
“We also collaborate on projects with Chat’r Xperience and We Are Events,” Ms Smith said.
With a diverse team of professionals and a network of trusted partners, Event Synthesis International seamlessly manages events of all scales and complexities. The company’s global reach and local expertise enable it to navigate cultural nuances and logistical challenges, ensuring that every event is a success.
Ms Aslett concluded: “Collaboration is at the heart of what we do. Our partnership with clients is built on trust, creativity, and a shared vision for success. Together, we create unforgettable moments that resonate with audiences.”
creativity, professionalism, and dedication to delivering outstanding event experiences. With a commitment to excellence and a passion for innovation, Event Synthesis International has established itself as a preferred partner for corporate, incentive and leisure events.
About Event Synthesis International Event Synthesis International is a leading event management company known for its
For more information, please contact Angelique Smith, CEO Event Synthesis International Tel: +27 60 970 7653
Email: angie@esiglobal.co.za
Web: www.esiglobal.co.za
Angelique Smith.
Belinda Aslett.
RX Africa takes active steps to empower women leaders in events industry
The events industry is undergoing a significant transformation, with women at the forefront of driving change in crucial areas such as sustainability and collaboration. Despite making up approximately 77 per cent of the events workforce, women still face challenges reaching top leadership positions. However, industry leaders are taking note and implementing strategies to support women’s advancement.
RX Africa, a key player in the South African events sector, is among those recognising the need for change.
The paradox of female representation
While women dominate numerically, their presence in leadership roles tells a different story. Only 16 per cent of women hold director positions compared to 32 per cent of men. At the executive level, a mere 17 per cent are women. This stark contrast raises questions about the industry’s structure and the barriers that women face in climbing the corporate ladder.
Carol Weaving, managing director of RX Africa, offers insight into this paradox: “Female event planners often bring a deeper understanding of people, guided by their sensitivity and authenticity. Their innate ability to offer a more nuanced approach resonates deeply with attendees and participants. Yet, Ms Weaving also noted, “Women often face stereotypes that question their ability to effectively lead and manage events due to gender bias.”
This juxtaposition highlights an issue: while
women’s skills are valued in execution, they seem to be overlooked in leadership considerations. The reasons for this discrepancy are multifaceted, ranging from ingrained biases to structural barriers.
However, there’s a silver lining. Many companies recognise this disparity and are taking active steps to address it. At RX Africa, Ms Weaving said that various incentives are consistently run to recognise the work of their teams. Regular networking events celebrate colleagues’ achievements, promote staff abilities regardless of gender, and maintain a non-discriminatory environment. Additionally, ongoing compulsory training, alongside optional sessions, ensures that equality is an integral part of the business. This gradual shift is helping to build a pipeline of female talent ready to step into senior roles.
For the Decorex Africa team, which is almost entirely female, advocating for these women is essential for nurturing diversity, challenging stereotypes, driving innovation, achieving economic growth, promoting social equity, and reflecting the rich cultural fabric of the nation.
“Our country’s rich cultural diversity should be reflected in its design industry, and championing women ensures this is accurately and fully represented,” commented Bielle Bellingham, executive creative director of Decorex Africa. “Often, women design with a focus on community and social impact, leading to projects that benefit society as a whole. By supporting their work, we foster a more inclusive and forward-thinking industry.”
Carol Weaving.
Balancing act of the ‘superwoman syndrome’
The demands of the events industry can be particularly challenging for women trying to balance career ambitions with personal life.
Esther Mpofu, sales executive at FAME Week Africa, describes this struggle: “As women, we often grapple with the ‘Superwoman Syndrome,’balancing work, family responsibilities, and travel demands.”
This balancing act is further complicated by industry-specific challenges. Ms Mpofu points out that night-time networking, essential for career progression, can pose safety concerns for women. Such realities force many women to make difficult choices between career advancement and personal safety or family responsibilities.
Diverse perspectives on industry dynamics
Not all women in the industry view their experiences through the same lens. Olivia Gradidge, marketing manager at Africa Travel Week, sees women’s collaborative nature as an asset: “Women have a natural motherly nature to the way in which they work. Collaboration and inclusivity come naturally to them.”
“However, this perspective, while positive, could inadvertently reinforce stereotypes that pigeonhole women into specific roles or expectations. It’s crucial to recognise that women’s approaches to work are as diverse as women themselves,” she said.
This diversity of perspectives and leadership styles is increasingly seen as a strength in the industry. Companies that embrace a range of leadership styles often report higher innovation and better problem-solving capabilities.
Travel: empowerment vs. additional burden
Travel within the events industry offers both empowerment and challenges for women.
Reante Naidoo, buyer and digital director, RX Africa, views travel as a liberating experience that fuels personal and professional growth.
Ms Naidoo stated: ”Travel is an incredibly liberating experience for a woman… from planning, to paying, to arriving and soaking up
all the new possibilities a new place has to offer — the entire experience is full of discovery and empowerment.“
Similarly, Penny Fraser, sales and partnerships director of travel, tourism & creative portfolios, (MipAfrica & FAME), noted: “Travel inspires women professionally by exposing them to new skills, cultural understanding, and innovative thinking, sparking problem-solving and creativity.”
However, both acknowledge the duality of this empowerment. While travel can open doors for career advancement and economic opportunities through community-based initiatives and supporting women-owned businesses, it also exacerbates work-life balance struggles. To mitigate this, some companies offer ’travel budgets’, allowing employees to bring family members on longer trips, recognising the importance of supporting employees’ lives outside of work.
Sustainability: a new frontier for female leadership
Sustainable event practices are emerging as an area where women are taking the lead. Ms Gradidge noted: “As natural nurturers, women approach projects uniquely. We tend to prioritise sustainable and ethical tourism practices in the workplace.”
This trend offers new avenues for women to showcase leadership skills and drive industry innovation. The focus on sustainability aligns well with growing market demands and provides opportunities for
women to shape the future of the industry.
While it’s important to avoid reinforcing stereotypes about women’s ‘nurturing’ nature, the leadership in sustainability demonstrates how women are carving out new niches and redefining industry standards.
For the Decorex Africa team, which is predominantly female, advocating for women is essential to nurturing diversity and driving innovation. “Our country’s diverse culture should be represented in its design industry, and championing women ensures this,” Ms Bellingham said. “Women often design with a focus on community and social impact, leading to projects that benefit society as a whole. By supporting their work, we foster a more inclusive and forward-thinking industry.”
“We’re seeing women lead the charge in creating more sustainable and collaborative events,” Ms Bellingham said. “Their unique perspectives and approaches are reshaping how we think about event planning and execution.”
Challenges
and opportunities
The future of the events industry holds great promise, especially as it embraces the full potential of its diverse workforce. Ms Mpofu envisioned a significant shift: “I see more women in C-suite roles, thriving as leaders in what has been a male-dominated industry. Gender equality policies and a supportive workplace culture are crucial.”
Ms Mpofu also highlighted the importance of amplifying women’s voices: “It’s essential to ensure women’s perspectives are validated by including them in event programmes and discussions. I hope to see more diverse stories, particularly those by and about women, gaining prominence in TV and film.”
The combined efforts of trailblazers such as these women, and innovative organisations like RX Africa, are setting the stage for an events industry shift. As more women ascend to leadership roles and diverse voices gain prominence, the future looks not just inclusive, but dynamic.
Esther Mpofu.
Reante Naidoo
Tourvest MICE showcases its all-women management team
“Since South Africa is celebrating 30 years of democracy, this year’s Women’s Month is a little bit more significant than in the previous years. As we remember the visionary and brave 20,000 women marching to the Union Buildings on 9 August 1956 in protest against the draconian pass laws, Tourvest Women are humbled to be standing on their shoulders towards building a brighter future and sustainable jobs for all Tourvest employees,” said Thembi Kunene-Msimang, chief operating officer of Tourvest MICE.
Thembi has two decades of experience in the tourism industry. She joined Tourvest MICE in 2019.
“I am thrilled to find myself leading a highly professional team which is so passionate about the business events industry, it makes my job as their leader so much more enjoyable. I couldn’t have asked for a better balance in life, and I am grateful,” she said.
Thembi said: “Although not by deliberate design, I find myself with an all-woman management team whom I am immensely proud to call my sisters in tourism. Each of my general managers are active agents of change and social transformation, particularly here in the workplace. The celebrations during this special month allow us to take stock of our achievements at Tourvest MICE and the journey travelled thus far, and to clearly articulate our plans to tackle the few challenges that remain for us to fully position ourselves as a service provider of choice.”
Thembi added: “Further empowering, strengthening, and deepening the skills of
women remains a competitive advantage for Tourvest MICE. The encouraging feedback we get from our clients affirms us constantly.
“I am grateful for the wonderful Tourvest MICE ladies that make each day at work stress-free and enjoyable, while delivering shareholder value.”
Thembi Kunene-Msimang — chief operating officer
Thembi is a dynamic leader of our Tourvest MICE team and leads her management team by giving her GMs a voice in leading this team under her leadership to the successes we have achieved.
Herewith some insight into our GMs:
Laurinda Schroeder — regional manager new business coastal and MICE
I have been privileged to work at Tourvest for 16 years. I believe that I have mastered the work-life balance quite well by ‘being present’. When I am working, I am all-in, and give it everything and similarly, when I spend time with family, I switch off from the day’s work to
be present with them.
To any young woman considering a career in MICE, I would say that you are making an amazing decision at Tourvest specifically, as there is such a diverse array of roles, from being a part of operations, where you get to see an event coming to life, to travelling the world. In a strategic role, you get the opportunity to collaborate with different people daily, and in sales, you have opportunity to feed the hunger of bringing in new clients daily and seeing the difference we make in their lives.
I love the culture at Tourvest and the many opportunities we receive. It is such a dynamic company and team that I enjoy so much — it does not even feel like work. If you can achieve this, then work becomes your ‘home away from home’.
Outside of work, I love spending time with my family and having fun outdoors and doing creative things with my son. My family is very passionate about sports, and cooking relaxes me.
My greatest achievement in my current position is being able to master all aspects of travel as a result of my work experience, where I worked my way from the bottom up and have worked in every team within the MICE space. This allows me to sell with confidence, as I know what it means to be an executive in the MICE space.
Robyn Ireton — general manager incentives, sports and global immersions
I have been with Tourvest for 12 years and I am currently the GM for incentives, sports, and global immersions, and I am still finding my work-life balance.
Laurinda Schroeder.
My advice to young women considering a career in MICE would be that you need to own your career and take the time to try all the aspects of MICE and find your ‘home’.
At Tourvest, the people I work with have become my family and friends. We are passionate about what we do, and it shows in our output. I love how everyone jumps in to help each other where needed, without a grudge! We are one team!
Outside of work, I love rugby and spending time with my family.
In my current role, I enjoy collaborating, locally and globally, from the initial proposal to creating the programme and seeing it become a reality.
Janine Abrahams — general manager associations and congresses I have been with Tourvest for 18 years. Balancing work-life and family can be challenging, but it’s essential for overall wellbeing and fulfilment. I’m quite a workaholic, but balance is imperative for my holistic wellness. I am therefore intentional about fostering quality relationships with my family and friends. This requires me to be present in the lives of my children e.g., helping them with school homework, attending sports events, etc. As a Christian, God provides me with the strength, courage, and wisdom to live a balanced life.
My advice to young women considering a career in MICE is that it’s important to trust
and to believe in your ability to be successful. As a woman of colour, I carry within me the resilience of generations who have faced adversity with grace and determination. Remain humble, and grow a teachable spirit. Enjoy the journey, and celebrate the victories — especially the small ones.
It is genuinely refreshing to be part of a team at Tourvest, that works so harmoniously towards the same goal. For me, what I enjoy most is the work-life balance, collaborative team environment, and the company culture and values.
Outside of work, I enjoy exercising, running, and holistic wellness. I love cooking, and find it to be the most relaxing and enjoyable activity. I also enjoy travel, watching a good drama series, nature, and outdoor activities with my kids.
One of my greatest achievements in my current position, as a woman of colour, was being able to demonstrate that it is possible to overcome systemic obstacles and achieve leadership positions. I acknowledge that, in my pursuit of success, I stand on the shoulders of giants, like my mother, who represents a heritage of perseverance and tenacity.
Sajidah Tawildar — client general manager conferences and events I have been employed by Tourvest since 2019. I began my employment at Tourvest Destination Management in 2019 and subsequently moved to Tourvest Travel Services, post-Covid with the MICE team (then known as the IME team).
I am still learning how to manage my worklife balance. To be honest, currently, there is no work-life balance due to crazy deadlines. I really would love to master this skill and admire those individuals who can do just that. I need to have control of all my projects within my team and this is the reason why I am constantly busy. I need to master the art of delegating, first, before I can manage my work-life balance. I am blessed to have a very understanding spouse — together, we manage our family commitments.
The advice I would give young women considering a career in MICE, is to go for it! If you have a passion for travel, love collaborating with people, and enjoy the adrenalin of managing large events, then this is definitely the right choice. The satisfaction after a successful event makes it all worthwhile, and you cannot wait for the next one!
I love that we, at Tourvest, are market leaders and trendsetters. I love that we are technology-driven. In my personal MICE environment, I am valued. There is trust, and there is collaboration within the various divisions in MICE. We are like a family, and this is most important.
Outside of work, I enjoy baking and cooking. I love spending quality time with my husband and my family. This means the world to me. I get a lot of satisfaction from helping the elderly in my community, as this gives me personal satisfaction, and makes me feel content.
Zandi Nkosi — client general manager strategic meeting management I have been with Tourvest for 2-and-a-half years. I manage work-life balance by setting boundaries between work and personal time, taking breaks throughout the day, scheduling time for hobbies and interests, and delegating tasks when possible.
I will advise young women considering a career in MICE to have a qualification related to Travel and Tourism, be passionate about the travel industry, must be willing to travel and work long hours, and practice relaxation techniques.
I enjoy the culture and working environment at Tourvest and, outside of work, I enjoy hiking on weekends and enjoy spending time with family.
My greatest achievement in my current role was being part of the TTS mentorship programme pilot study.
Robyn Ireton.
Janine Abrahams.
Sajidah Tawildar.
Zandi Nkosi.
Zandi Nkosi (Nomasonto).
Is hospitality the underestimated cog in South Africa’s female empowerment wheel?
Addressing female empowerment in South Africa – creating greater opportunities for women, ensuring more equitable workspaces, and fuelling career advancement – is a multifaceted issue. It requires concerted investment from policymakers, deliberate actions by business leaders and employers, and a collective drive to prioritise it wherever we can.
By Bryony van Zyl, chief people officer at Dream Hotels & Resorts
As we explore new avenues for transformation, I believe that hospitality and tourism offer enormous potential to upskill women and to improve their social and economic standing within their homes, communities and society at large. Here are several reasons why the sector’s role in female empowerment shouldn’t be underestimated.
Hospitality provides access to some of South Africa’s most remote and distant areas
South Africa’s vast landscape and incredible natural beauty mean that hospitality and tourism providers can often be found in some of its most remote and difficult-to-access places. These areas often have little to no local industry, and are home to small communities of people with few economic prospects. While women make up 56 per cent of the labour force in urban environments, they comprise just 40 per cent in rural areas.
This presents hospitality providers with a unique opportunity to recruit locally, and to prioritise the recruitment of women as much as possible. In doing so, they stand to positively influence the families and communities of which these women are a part of.
It affords room for growth
In South Africa, only 40 per cent of learners who begin Grade 1 complete matric. Many job seekers entering the market don’t have the education or experience necessary to walk into skilled positions. This challenge is a contributing factor to the country’s unemployment crisis.
Hospitality, however, requires a large number of entry-level positions. This low barrier to entry is an advantage: it provides job seekers, including women, with the
opportunity to start earning an income while learning on the job. Individuals with the attitude and ambition have the potential to move on from those roles in time, into more skilled and higher-earning positions.
Of course, this assumes a level of responsibility on behalf of hospitality providers. Those who invest in learnerships and on-the-job training, and encourage internal hires, are likely to make a material difference to the professional advancement of their female employees.
Transferable skills open up opportunities for future employment and entrepreneurship
Many of the skills that hospitality and tourism require and nurture are essential and transferable across other businesses and sectors. By investing in their employees, operators stand to teach their employees skills they need, not only to further their careers elsewhere, but to start their own businesses, too.
Entrepreneurship has been identified as a critical component of South Africa’s future economic success. Among women, nurturing entrepreneurs has been shown to formalise economic activities and to improve women’s economic and social power.
The sector meets the next generation’s professional demands
As Gen Z enters the workforce, there’s a lot about the hospitality and tourism sector that meets their professional and personal wants and needs. Gen Z tends to prioritise working environments that are varied and stimulating, that offer a number of different avenues, and demonstrate concerted investment in the social and economic welfare of the communities of which they are a part. A critical ingredient in the
working philosophy of today is purpose. Hospitality providers are poised to leverage this, and to encourage young women beginning their working careers to find meaningful and sustainable long-term careers in the industry. At Dream Hotels & Resorts, we ensure our employees are able to support initiatives that are important to them through our Touching Dreams initiative, which works with local NGOs and partners to uplift our local communities.
Of course, there is always room for improvement. Like most sectors in South Africa, hospitality has a history of being male-dominated, and implementing more programmes and interventions would help women to progress better and quicker in their careers. But the opportunities are there. If properly leveraged, they have the potential to make a substantial difference to women working today and the generations to come.
About Dream Hotels & Resorts
Founded in 1988, our mission at Dream Hotels & Resorts is to deliver dynamic and exceptional hospitality solutions in Africa that connect local and global travellers to our communities in a sustainable and relevant manner. With a growing portfolio of over 23 properties, including exclusive membership and ownership opportunities, we have adopted a more purposeful approach to the guest experience, leading with greater compassion and intent, while creating a healthy balance between our actions, our communities, and the environment.
Revealing the Northern Cape: Africa’s emerging competitive destination for business events
Nestled in the heart of South Africa lies an undiscovered gem for business events—the Northern Cape. This expansive region, often overshadowed by more prominent destinations, is rapidly emerging as a premier location for corporate gatherings. Combining breathtaking natural beauty, rich cultural heritage, and state-of-the-art infrastructure, the Northern Cape offers a compelling proposition for businesses seeking extraordinary event experiences.
Conferences and meetings
Strategically located and easily accessible via major national highways and the centrally positioned airports in Kimberley and Upington, the Northern Cape is home to superior venues. Leading the charge is Kimberley’s Mittah Seperepere International Convention Centre (MSICC), a versatile facility capable of hosting conventions, exhibitions, product launches, and gala dinners for up to 1,000 delegates.
In addition, hotels throughout the province offer fully equipped meeting spaces, accommodating up to 600 guests in Kimberley, 250 in Upington, and 200 in Springbok. These multipurpose venues provide ideal settings for a range of corporate events, from intimate meetings to grand conferences.
A mosiac of diversity — the Augrabies Falls.
Mittah Seperepere International Convention Centre (MSICC).
A mosaic of diversity
Diversity lies at the heart of the Northern Cape’s appeal. From the vast expanses of the Kalahari Desert to the rugged Atlantic coastline, the province showcases a rich tapestry of landscapes. Delegates can be inspired by the majestic Augrabies Falls, the historic significance of Kimberley’s Big Hole, or the surreal beauty of the Kalahari and Richtersveld. Such environments not only stimulate creativity, but also foster meaningful connections and lasting memories.
Modern facilities, timeless hospitality
The Northern Cape’s rugged charm is complemented by modern amenities and world-class facilities. Kimberley, the provincial capital, offers state-of-the-art conference venues that can accommodate gatherings of all sizes. Whether planning an intimate seminar or a large-scale convention, event organisers can trust the province’s infrastructure and professional support services to deliver a seamless experience. Additionally, a wide range of accommodation options ensures comfort and convenience for delegates throughout their stay.
Gateway to African ingenuity
Beyond its natural allure, the Northern Cape serves as a gateway to African innovation and entrepreneurship. With thriving industries such as mining, renewable energy, innovative knowledge economy, and agriculture, the province is
ripe with opportunities for collaboration and investment. Initiatives such as the Northern Cape Innovation Forum foster a culture of creativity and research, positioning the region as a hub for groundbreaking developments.
Commitment to sustainability
In an era where sustainability is crucial, the Northern Cape stands out as a leader in responsible tourism and eco-friendly practices. The province is dedicated to preserving its natural heritage through community-driven initiatives and conservation efforts. Business events held here can align with sustainable practices, allowing delegates to engage in meaningful CSR activities or experience eco-conscious venues amidst stunning landscapes.
Seizing the opportunity
As the business events landscape evolves, the Northern Cape emerges as a destination of choice. Its unique blend of
natural beauty, modern amenities, and cultural vibrancy offers an unparalleled backdrop for memorable gatherings. Whether seeking inspiration, forging partnerships, or exploring new opportunities, delegates will find that the Northern Cape exceeds all expectations. Join us in uncovering this hidden treasure of South Africa and discover why the Northern Cape is Africa’s emerging premier destination of choice for business events.
Key highlights
1. Diverse Meeting Venues: The province offers a variety of meeting venues, including the Mittah Seperepere International Convention Centre in Kimberley, accommodating up to 1,000 delegates. Additionally, hotels across the region provide versatile spaces for various events, ensuring accessibility and convenience.
2. Incentive Travel: The Northern Cape offers unique experiences for incentive travel, from thrilling outdoor adventures to immersive cultural encounters. Rewarding delegates with unforgettable journeys, the province sets the stage for inspiring experiences.
Sieze the opportunity — Tswalu Kalahari - Motse Spa.
3. Event Support Services: The Northern Cape Tourism Authority provides comprehensive services to facilitate successful events. From bid support to negotiating rates with suppliers and managing logistical arrangements, the Authority leverages its local expertise to ensure seamless execution.
4. Pre- and Post-Tours: Complementing business events, the province offers a variety of pre- and post-tour options, allowing delegates to explore the region’s natural wonders and cultural heritage.
The Northern Cape Economic Development, Trade, and Investment Promotion Agency
The Northern Cape Economic Development, Trade, and Investment Promotion Agency (NCEDA) serves as the leading authority in promoting tourism and facilitating business events in the region. Committed to excellence and innovation, the Agency works collaboratively with stakeholders to showcase the Northern Cape’s unique offerings to global audiences.
Our services
NCEDA’s expert local knowledge ensures the best conference, meeting, or event experience in Southern Africa. We assist planners in finding the most appropriate venues and service providers, and provide destination information tailored to event profiles. Our services include:
• Bid support for national and international events/conferences/meetings.
• Access to current databases of Northern Cape products.
• Negotiation of preferred rates with hotels, tour operators, etc.
• Airport welcome and departure desk.
• Delegate boosting, hosting, and site visits.
• Pre- and post-tours, and an accompanied person’s program.
• Assistance with local logistical arrangements.
Contact info
Dianna Martin
General Manager: Marketing and Promotions | Business Tourism
“The world we knew is gone, it’s time to start changing and embracing the new.”
By Irene Costa
These words by speaker Muzi Kuzwayo, set the scene on day one, for what was to come at the SAACI National Annual Congress 2024, which took place at the Marriott Hotel in Melrose Arch, Johannesburg from 28-30 July.
Themed, Beyond Eventing, the SAACI National Congress pushed boundaries as it unpacked technology as never before, by debunking myths and offering practical tips on how to incorporate automation through AI, into everything work-related and highlighting the importance of human touch. The congress also looked at mental health and wellness, inclusion, and gender fluidity, coaching and mentorship, social media, technology, and innovation in the business events sector.
In her keynote address, Minister of Tourism, Patricia de Lille, said that the government had identified three key development areas for the next five years, which should also be introduced to the business events sector. These priorities are driving inclusive economic growth and job creation, reducing poverty, and building a capable, ethical and developmental state.“We have a unique opportunity to redesign the next five years of tourism, together,”Minister de Lille added.
On point with the congress theme, Beyond
Eventing, Minister de Lille, said:“We also need to demonstrate how we will use technology to grow the industry and improve the events and conference digital infrastructure. We need to be at the forefront of what’s new and exciting, to maintain South Africa’s position as a top events and conference destination.”
Minister de Lille also challenged the sector, with the assistance of SAACI, to identify the industry’s regulatory and legislative stumbling blocks, to find solutions and to address them.
Day two of the congress primarily focused on the future of technology, automation and mentorship.
Johan Steyn spoke on automation and making use of your common sense when it comes to automation. He said that certain things can already be automated, such as admin, but there are things that cannot be automated, like experiences. Mr Steyn said that you should approach automation cautiously, and explained how de-automating your business could be the answer to your success.
Speaker, Vumile Msweli tackled how to empower your organisations, by redefining careers and human capital in a tech-driven world by reconsidering the value we place on things. Samke Mhlonge challenged delegates to be more proactive, instead of reactive, and to
build Community.
The Community blueprint for this is:
C – Common Problem
O – Onboarding Strategy
M – Monetisation Strategy
U – Unique Selling Proposition
N – Nurturing the Community
I – IT and Tech Requirements
T – Team
Y- Yield
Continuing the theme of community, Ralph Hamann asked how the business events sector could become more inclusive in finding ways to work with and empower the diverse communities in South Africa. According to
Minister of Tourism, Patricia de Lille.
Angelique Smith, Belinda Aslett and Sithembiso Chirenje, Event Synthesis International.
SAACI Master of Ceremonies, Nonhlanhla Khumalo.
Kim Roberts, Mise-en-place Solutions and Corné Koch, Wesgro.
Mr Hamann, this can be achieved by building venues in these areas and conferencing outside the major cities.
Boitumelo Kgoebane highlighted the importance of mental health and wellness. “Burnout is real,”she said.
Revel Harris provided a frank discussion on inclusion and gender fluidity in the workplace. He highlighted some of the injustices that still occur in our country today.
Other themes discussed were coaching and mentorship, social media, technology, and innovation in the business events sector.
Bjorn Hufkie from the South Africa National Convention Bureau kicked off the final day, by highlighting the importance of the business events sector, to claim its space as a leader in job creation and economic development.“We cannot do it by ourselves,”he said.
Mr Hufkie explained that the industry needs to be more deliberate in how it spreads business across South Africa, by hosting more large-scale conferences, expanding to underperforming markets, and bidding for more events.
Mr Hufkie also touched on the Bid Support Programme that is available to the industry when bidding for conferences, exhibitions, meetings, and incentives.
The panel discussion, Expectations for the Future, comprised of industry experts: Londi Khumalo; Frank Murangwa; Nina FreysenPretorius, Nonnie Kubeka, Herkie Du Preez, and Ross Wilson. The panelists offered life experiences and insights into the current landscape, with sustainability being key and how business today needs to make an impact. They also agreed, that as much as technology is important, nothing can replace the human element.
Xolisa Dhlamini from Sanlam spoke on sustainability for future generations.
Finally, Dean Furman, acclaimed author, keynote speaker, and AI innovator left delegates in awe of how AI can be incorporated into our sector’s everyday lives. His top tips were most practical, and he shared some great AI apps that can be used for presentations, programme design, and so much more.
Mr Furman used an example of a cupcake, to help people understand how to get better results from their AI and technology.
“You start with your objectives, which are the foundation of the cupcake’s recipe. Then, you add more context, which is the icing. And finally, you put the cherry on top of the cupcake. This includes finer details, such as role, audience, format, and tone,”he explained.
Mr Furman unpacked AI by showing delegates how using generative AI more effectively can save time.
Seen at the SAACI National Congress 2024
Angelique Smith, Event Synthesis International and John Arvanitakis, Chatʼr Experience.
An unconventional congress setup, by Urbantronic.
Dr Vumile Msweli.
Glenton De Koch, chief executive officer of SAACI.
Samke Mhlongo.
Johan Steyn.
Ralph Hamann.
Nadia Lombard, Century City Convention Centre and Carla Abrahams, President Hotel.
Rendani Khorommbi, Joburg Tourism; Hulisani Thabela, City of Tshwane and Nitta Sukha, SA Tourism.
Veruschka Rugbeer, Peermont and Merryl Fairfoot, SANCB.
Boitumelo Daniels, TBCSA; Tshepo Maseko, SANCB and Deboraba Mooketsi and Mpho Motshegoa, North West Tourism Board.
Caylynne Fourie, EGF and Londi Khumalo, Niche Partners.
John Arvanitakis, Chatʼr Experience; Nonhlanhla Khumalo, MC, and James Angelou.
Bongiwe Nzeku, SANCB and Mqondisi Gumende, The OMG.
Khosi Tyobeka, Zimasa Travel and Bongiwe Nzeku, SANCB.
Sakhile Ndhlovu, Qiniso Ndlovu, Bongiwe Nzeku, Nico Vilakazi and Zinhle Nzama, from SANCB.
Herkie Du Preez, Strong PR and John Arvanitakis, Chatʼr Experience.
Kavitha Dhawnath, Gearhouse and Levin Slabbert, Lagoon Beach.
Madeleine Mitchell, Central Events and Conferencing Office and Jaco Du Plooy, Hotel Sky.
Kelsey Ruhrmund, Herkie Du Preez and Rhoda Kekana, Strong PR. Bjorn Hufkie, SANCB.
Zinhle Nzama, SANCB and Glenton De Kock, SAACI.
Dean Furman.
Xolisa Dhlamini.
Panel Discussion, from left: Londi Khumalo, Niche Partners; Ross Wilson, Urbantonic, Nina Freysen-Pretorius, The Conference Company; Frank Marungwa, ICCA, Nonnie Kubeka, Gauteng Convention Bureau and Herkie, Strong PR.
Boitumelo Kgoebane.
Mqondisi Gumende, The OMG.
Melisa Tsotetsi, Unique Speaker Bureau and Lee-Ann Alder, EXSA.
SAACI announces its 2024 Award winners
The SAACI Enkulu Awards recognise the outstanding contributions of the members in the business events sector.
The Business Tourism Community Award went to the Central Events and Conferencing Office (CECO).
SAACI motivation: CECO has transformed business tourism in its region, making an extraordinary impact on the social, cultural, and environmental fabric of its community. Their dynamic team has developed a comprehensive offering that has quickly become the ego-to resource for all event needs, whether you’re a staff member, student, alumnus, or an external client. Their one-stop-shop approach has simplified the complex world of event planning, making it accessible and efficient for all.
From intimate meetings to large-scale sporting events, from academic conferences to film shoots, CECO has demonstrated an exceptional ability to cater to diverse needs with precision and excellence.
The Sustainability Impact Excellence Award went to Cape Town International Convention Centre.
SAACI motivation: The CTICC has set a new standard for sustainable business practices. They have demonstrated an unwavering dedication to finding innovative ways to mitigate their
environmental impact while simultaneously advancing people and providing them with new opportunities to grow.
The CTICC’s approach to sustainability is holistic, embodying the triple bottom line: People, Planet and Profit.
Irene Costa receiving Godfrey King Integrity Award.
Central Events and Conference Office receiving the Business Events Community Award.
Irene Costa, editor of Business Events Africa is the winner of the Godfrey King Integrity Award. “I am humbled and honoured to have received this award and look forward to working with SAACI and its members for many years to come. Thank you SAACI.”
SAACI motivation: The award recognises Irene’s unwavering commitment to quality, often investing considerable time and effort to overcome challenges in gathering information, verifying facts, and presenting complex industry issues in an accessible manner.
The high-quality content she produces provides SAACI members with a competitive edge, keeping them informed about industry developments, best practices, and emerging trends.
Irene’s dedication to excellence, her proactive approach to industry journalism, and her significant contributions to SAACI and its members makes her an ideal recipient of this award.
Under her leadership, Business Events Africa has become synonymous with excellence.
CTICC receiving the Sustainability Impact Excellence Award.
Exhibiting made easier, more affordable and sustainable
Would you like to reduce your annual exhibiting costs?
Do you need an impactful solution for road shows?
Do you want a stand design that can be adjusted for each exhibition you attend?
Are you looking for sustainable solutions?
This is all possible with Scan Display’s Fabric Pop-up System.
Portable
The Fabric Pop-up System is a portable display system that can be used to create powerful exhibition stands. It’s a walled display structure made from collapsible frames on which you attach graphics. It can be easily assembled and compactly packed away by one person without any tools, making it ideal for travelling exhibits such as road shows.
Fabric graphics
The fabric graphics have some notable benefits:
• Fabric graphics can be washed and reused multiple times.
• Fabrics graphics aren’t easily damaged during transportation and storage.
• Fabric prints are affordable.
• Fabric graphics are lightweight, making transportation easy, cost-effective, and eco-friendly.
• Fabric graphics have the option of backlighting. By using backlit fabric and an LED curtain clipped into the back of the frame, graphic walls are transformed into lightboxes. This produces an even, vibrant light that will make your exhibition stand ‘pop’.
Modular design
The Fabric Pop-up System’s modular design also offers unrivalled flexibility. Much like
Lego™ blocks, you can mix and match different structures, creating endless set-up options. This gives you the freedom to book different stand sizes and positions at different shows.
Packages
Scan Display offers 27 packages of predesigned display configurations. Alternatively, you can purchase individual walls (straight or curved, and of varying heights) and bulkheads, or request a custom-designed exhibition stand using the system.
Accessories
The Fabric Pop-up System comes with a variety of accessories, including:
• Counters
• Shelves
• Brackets to mount screens
• Clip-on LED spotlights
• LED curtains for backlighting (for walls and counters)
• Stabilising feet
Affordability
The cost-saving potential of this product is significant when you consider:
• The product itself is very affordable to buy and is built to be re-used.
• You can add parts as needed, to update your exhibition stand over time.
• Fabric graphics are affordable, so your marketing message can change as often as you need it to.
• You can do your own set-ups, so there is no labour cost involved.
• It is easily transported, so it is ideal for exhibitions or promotions in different cities worldwide.
Justin Hawes, managing director of Scan Display, describes the product as a gamechanger. This is because it empowers customers to take control of their own exhibition stands and displays. “It also has great potential for use across Africa, because it’s durable, easy to use and transport,” he added.
Scan Display first used the Fabric Pop-up System at Meetings Africa 2018 and has used it at every subsequent Meetings Africa show.
This year, Scan Display exhibited at Meetings Africa 2024 using the same hardware it has used since 2018. But, the entire 2024 stand was backlit with LED curtains, creating an extremely eyecatching display, and the latest graphics will be reused for other activations throughout the year. This is the perfect example of how efficient a sustainable solution can be.
For more information
Justin Hawes
Email: justin@scandisplay.co.za
Tel: +27 (0)11 447 4777
Web: www.scandisplay.co.za
Meetings Africa 2018
Meetings Africa 2019
Fabric Pop-up Stands
With double-sided backlighting and vibrant fabric graphics
Portable
Modular
Sustainable
Cost-effective
Africa Business Tourism and MICE Masterclass cements new connections
The seventh edition of Africa Business Tourism and MICE Masterclass was recently held from 1617 July 2024 at the BDO office in Johannesburg, South Africa.
This year’s MICE Masterclass focused on equipping businesses on how to monetise their businesses through sustainable revenue generation in MICE. Held in a hybrid format, the programme was attended by delegates throughout Africa, physically and virtually.
The in-person event provided a platform for honest industry conversations, one where delegates could learn from speakers as well as fellow delegates and their real life experiences. The importance of collaboration and partnerships came through, and the connections made over the two days was most valuable.
Executives and officials of convention bureaux, tourism departments, tourism boards/authorities, municipalities, tourism development agencies, meeting planners, professional conference organisers, professional event organisers, destination marketing companies, MICE industry suppliers, youth and women in tourism, students, SMEs, entrepreneurs and start-ups in Africa travel and tourism participated in the Masterclass.
Since its inception in 2018, over 1,500
African industry professionals have participated in this programme. The Masterclass is the only pan-African-focused MICE and business events professional development and training programme in Africa. Designed and delivered annually as a professional development and refresher program by renowned African and international industry practitioners and professionals, strategic partners for the program included BDO, ICCA, SAACI, UN Tourism, and SITE Africa, and many other partners.
UN Tourism acknowledges that the MICE sector is one of the fastest-growing sectors of the global tourism industry. The success of any business/MICE destination and organisation is hinged on the competencies of specialist knowledge possessed by its workforce, hence the need for this Masterclass. It is therefore against this background that ATP has designed and is ready to deliver the annual Africa Business Tourism and MICE Masterclass.
Themed ‘Unlocking optimal economic value and revenues for Africa MICE Destinations and Businesses’, this year’s diverse and comprehensive Masterclass was
presented by a faculty comprising some of the world’s most experienced leaders and experts in the MICE industry. Some of the speakers included Adele Hartdegen, chief executive officer of Johannesburg Expo Centre; Professor Dimitrios Buhalis, Bournemouth University Business School, UK; Angelique Smith, chief executive officer of Event Synthesis International; Papy Luzala, head of commercial & government affairs, Africa; Amanda Kotze-Nhlapo, business events industry expert; Nicanor Sabula, chief executive officer, Kenya Association of Travel Agents (KATA); Edward Abankwa, founder and chief executive officer, Pinnacle Sports and Events Management, UK, and more.
This professional development programme provided a holistic view of the opportunities for the Africa MICE industry. It focused on current issues, trends, and key standards, while providing a tangible approach to leveraging current and future opportunities. It equipped delegates with a clear picture of what the Africa MICE Tourism Industry is (and is not), as well as all the essential practical knowledge and skills delegates require, to be successful in their businesses.
Charlene Hefer excels with her‘can-do’attitude
Charlene Hefer, 44, portfolio director: mining & industrial Specialised Exhibitions, a division of Montgomery Group, began her exhibition career in sales on the security portfolio. Charlene had been in the sector for 14 years, when she joined Specialised Exhibitions in 2010 and has held her current position for the last 10 years.
Charlene said: “I like to think of myself as motivated, positive, and enthusiastic. This is what drives me in both my personal and business life. It helps me have a ‘can-do’ attitude and face any challenges head-on. Taking on a leadership role in the exhibitions industry has been very rewarding, and being part of a global exhibitions company has given me the opportunity to take a central role in the strategic vision of the company. Balancing work/family life is of great importance to me, and the ‘can-do’ attitude serves me well when juggling time to ensure this balance is achieved.”
Where do you see the exhibition sector in Africa at present, and where do you see it heading in the future?
The year 2023 witnessed the full recovery of exhibitions, with revenues reaching a comparable level to 2019, on average. This is according to the UFI Global Exhibition Barometer of January 2024. In South Africa, revenues from 2023 – compared to 2019 –were at 85 per cent, and revenues from 2024 – compared to 2019 – are expected to be at
94 per cent. This shows a positive upswing in the industry. We see this reflected in our exhibitions, with this year’s Electra Mining Africa being the biggest ever, with a 30 per cent increase in the number of exhibitors compared to 2022. There is positive support from the industry and we see this continuing, going into our 2025/26 shows.
Montgomery Events Africa is the regional arm of Montgomery Group that manages all of its exhibiting in East Africa. They have launched and established some of the leading exhibitions in the region in the fields of security, packaging, fire, health and safety, and food and hospitality. They have also seen growth in their exhibitions and are expecting this growth cycle to continue.
The UFI report also pointed to an overwhelming consensus that generative AI will affect the industry primarily in sales, marketing, customer relations, R&D, and event production. It’s a welcome addition to the exhibitions industry, enabling us to further deliver exceptional events that fit current and future expectations of our stakeholders.
Where were you born and raised? I was born and raised in Alberton. After completing my studies, I started at a gasket manufacturing company, where I was involved in everything from admin, sales and procurement, to getting involved in the factory. I then moved on to publishing, where I spent 10 years,
before moving on to the exhibition industry.
How long have you been in the exhibition sector?
I have been in the industry for 14 years. I began at Specialised Exhibitions, in sales on the security portfolio, and was involved in launching the occupational health and safety show before being promoted to portfolio director of the mining and industrial portfolio in 2014.
This industry is unique, offering a variety of daily challenges that keep it exciting. What I truly love about this field is the people. It demonstrates the power of teamwork, transforming an empty space into a fully-fledged exhibition in a matter of days, only to dismantle it and start anew. I also enjoy interacting with our stakeholders and witnessing the growth of our exhibitors, as a result of our events.
What has been the biggest change you’ve seen in this sector?
The use of data analytics and digital marketing for events has evolved significantly. Now, achieving a much more targeted and specific reach enhances the impact of exhibitions.
What role does your family play in your life?
Family plays a very important role in my life. Family makes life worth living and is the reason we do what we do! My 12-yearold daughter keeps me busy and challenges me every day. I also have the most amazing parents, a wonderful sister, and the cutest little niece who keeps me on my toes!
What would you change in your life if you could when looking back?
I don’t believe in regrets, and everything happens for a reason. As such, I wouldn’t change a thing.
Do you have any hobbies?
As mentioned, my daughter keeps me really busy. She is a keen showjumper, and as such, most of my free time is spent on the farm, with the horses or on the side of an arena during competitions. However, if I do get a spare second, I enjoy baking and decorating cakes. Everything from basic to sculpted ones.
What is your favourite sport?
I love watching rugby — it is great for getting family and friends together, to
share. I also watch a lot of showjumping.
What do you do for leisure?
I enjoy spending time with my friends and family, and our two dogs. If I have a little more time you will find me in the Kruger Park.
What is your secret to success?
The only way is through hard work and dedication. You have to be willing to go the extra mile to succeed in all aspects of your life.
What has been the most embarrassing moment in the industry?
Oh goodness! You can’t succeed without making some mistakes along the way. I would say that one of the standout embarrassing moments was a small event that we arranged, in Botswana, as part of a lineup of events. Due to some miscommunication and certain cultural nuances, only ten people arrived, when we expected over 100! At least our celebrity speaker for the event was understanding and, on the upside, we did manage to feed more than one charity with all the leftover food.
What has been your biggest challenge in this sector?
Re-inventing mature exhibitions, year after year, to ensure that they stay pertinent, relevant, and the best that they can be for all stakeholders.
What is your pet hate?
People who always try to take the easy way out, as opposed to putting in the hard work and doing things properly.
What is the most memorable place you have ever been to, and why?
I have been fortunate enough to travel to some amazing countries and destinations. From an overseas point-of-view, I would say Český Krumlov, in the Czech Republic. It is an amazing place to walk through, with the castle, the streets — it has been so well preserved and it creates the feeling that time stood still there.
On African soil, I would say the Okavango Delta. There is just something magical about watching a sunset on a mokoro.
What type of holiday would you avoid at all costs?
I will try my utmost to get out of a camping holiday… There is something to be said about having your own chalet or hotel
room and all the little comforts it offers.
If you could be anyone for the day, who would you be and why?
Amelia Earhart — she was such an amazing woman, not afraid to push the boundaries. She had such faith in herself and her abilities.
What is your favourite city?
I love New York — it has such a unique energy that makes it special.
What is your favourite book, film, TV programme?
I love reading anything by James Patterson or Lee Child. From a TV programme perspective, you are most likely to find me watching Law and Order, Special Victims Unit.
There have been so many great movies over the years and quite a few stand out. However, The Green Mile will always remain one of my old-time favourites.
How do you relax?
Around family and friends and when I take time out to visit the African bush.
What is your favourite food? Anything my Mom cooks!
Who is your favourite movie star? Bruce Willis or Sandra Bullock.
What is the most impulsive thing you have ever done?
Signed my daughter up for horse riding lessons!
Who is your role model?
I don’t have one specific person — I try to learn a little from everyone around me, as they all have different strengths and traits that I admire.
What advice do you have for anyone entering this industry and hoping to follow in your footsteps?
It is a tough industry, that requires hard work and extra hours. If you are willing to bring this to the table and work with the amazing people in this sector, you will learn and succeed.
What is your dream for the future?
My dream for the future would be to raise my daughter to believe in herself, to work hard and most of all, to be happy and grateful for what she has and will achieve in life.
ExpoGuys makes sustainable magic
Together, consciously working towards more sustainable operations, ExpoGuys confidently started 2024 with a fresh mindset and operational plan. So far this year, we have experienced many more highs, than the inevitable lows, which always arise when implementing a new way of doing things.
By Nicholas de Klerk, ExpoGuys
ExpoGuys recently entered a new era in its approach to sustainability with installing solar panels, making their operation independent of Eskom.
There is no point in trying to give a chronological account of the year so far, as it flew by at a pace that took us all by surprise and had us perform at an Olympic level.
With exhibitions at times running concurrently at various venues and cities, meticulous planning, from inception to execution, was most important. The ExpoGuys team were able to execute all
projects with a very high standard and resulting in happy clients.
The IEC National Results Operational Centre, for the 2024 General Elections, was undoubtedly, one of the high points of our year so far. The joint efforts culminated in a final product that left an impression and a delighted client. ExpoGuys’ dedication to excellence was evident in every aspect of the facility’s design and operation. From logistics to technical specifications, every aspect was meticulously managed to create an environment that not only met but surpassed the highest standards.
Apart from this proud moment, we have also been busy on various other fronts. There were many exhibition infrastructure projects, from measuring and marking out hall layouts, laying carpets, building shell schemes, installing electrics, to installing reception counters at the entrances. The more projects that we acquire, the more we learn to deal with challenges as they happen. It is all part of the learning process.
Being a main service provider can bring a set of headaches and surprises. On site, one tries to deal with each exhibitor’s requests as quickly and efficiently as possible, but each exhibitor sees themselves as the most important one, which can become quite intense. Hats off to our staff members on site, who have become adept at overseeing these situations.
Special features in an exhibition venue, for the organisers, add to the ambiance of an exhibition. This is where our designers have fun, excelling at producing designs that are striking, decorative, and tell a story — all these things elevate the visitor’s experience.
Back to basics, designing exhibition stands — from the basic clear space booth, to special pre-designed stands – including special package stands – offered by the organiser, to unique custom-designed stands and, to a lesser degree, custom-built stands.
ExpoGuys, designed and built ANEW Hotels’ stand at Africa’s Travel Indaba 2024. This stand was awarded the Best Green Stand Award, confirming ExpoGuys’ commitment to sustainability. It also proves our point that system stands can ‘stand out’, and is undoubtedly the most sustainable direction to go in terms of producing exhibition stands. A stand with more multiuse components will always be the most sustainable option. This does not mean that there cannot be originality in such a stand. Our designers are able to produce iconic pieces of décor items that can be used many times, in different applications and colours, that make a fresh impact every time
that they are used.
The more ways that things can be produced in-house, the more sustainable our products become. This has also proven to be the case with us now having an upholstery department that keeps our furniture in tip-top condition, as well as being able to create custom pieces of furniture, which then becomes a new multiuse asset.
The size of the ExpoGuys printing department has also doubled and can now produce more fabric prints. These can be used for full graphic wall applications. The two fabric printers can print up to three metres wide, and any desired length, and together with the three vinyl printers, using eco-solvent ink, are constantly kept busy. The more that can be produced in-house, the more sustainable and cost-effective operations become, as opposed to outsourcing, which adds to costs.
ExpoGuys is committed to becoming more sustainable and has developed a
grading system for all the stands we produce. This grading system takes flooring, structure, lighting, branding, and furniture, into account. Each of these categories has various options, which then have either a silver, gold, or platinum rating. For example, in flooring, a 32mm substrate floor will rate silver, whereas a laminate floor will rate gold, and a carpet-tiled one will rate platinum. It is calculated on how reusable it is, its maintenance, volume in transporting, and man-hours to install and remove. On hand-over, the client is presented with either a silver, gold or platinum certificate. We look forward to the remainder of 2024, knowing that we are on top of our game and that we are as kind as possible to the environment, so that there will be a future for us all.
Contact info
Pat Cronning
Email: pat@expoguys.co.za
Cell: 083 281 5584.
CSIR ICC is committed to capacity development
The CSIR International Convention Centre (CSIR ICC), which opened its doors in 1978, was the first international standard convention centre built in South Africa when the Council for Scientific and Industrial Research (CSIR) in the early 1970s identified a need for a professional world-class facility to host business events.
Bronwen Cadle de Ponte, CSIR conferencing and accommodation group manager, said:“Our history, location, and track record of hosting knowledge-based business events mean we are well-resourced to offer conference organisers suitable facilities and services. The CSIR ICC understands that it has a direct positive effect on stimulating economic development, creativity, and innovation through its facilitation and hosting of knowledge-sharing business events. These are of great benefit to local and regional knowledge communities, as well as the internationally represented diplomatic corps, and the CSIR ICC is set up to provide the best possible setting.”
Award-winning
The CSIR ICC has received numerous awards over the years as one of the establishments in the tourism industry with the best social, economic, and environmental practices. To date, the CSIR ICC has been voted the ‘Best Conference Venue’ in Pretoria by the Pretoria
News and the Rekord newspaper readers respectively, for five consecutive years. The continuous accolades that the Centre receives are testimony to the uniquely worldclass experience the ICC offers its clients.
The CSIR ICC offers superb facilities and quality service, with conference, function, and exhibition venues that can accommodate events of 500, to a small group of 10 delegates and guests, with groups as large as 1,000 being accommodated at times. Flexibility, service excellence, and professionalism are key to what the International Convention Centre offers its clients.
Capacity Development
The CSIR ICC has diligently committed to capacity development by annually appointing in-service trainees who are studying towards relevant industry-related qualifications, many of whom have been subsequently employed by the CSIR on a full-time or part-time basis.
The programme exposes the students to a real-life environment that links the value
generated from day-to-day work to organisational impact. The learning experience challenges the students to move beyond their established classroom routines into professional real-world situations.
Tebatjo Maja, acting executive chef of CSIR ICC, said:“As a chef, it is exciting to have the opportunity to start your career, especially in the culinary arts field. I am also thrilled that the organisation is able to provide upcoming chefs with exposure and experience in the early stages of their careers.”
The CSIR ICC remains a contributor to community development by providing access to resources to communities through a variety of initiatives.
“I
Exciting new flavours for Carnival City
am just a young man who came from a small village, who wants to make a name for himself and his family.”
As a child, Mthatha-born Mahle Mihlali Vellem would sit on the kitchen counter for hours, watching his mother prepare meals, little knowing that her passion would become his and that one day he would be doing the same for thousands of guests at Sun International hotels.
“The way that I got into the industry was very unusual. At first, I loved watching my mom cook all different kinds of food — I was intrigued. Then, when I started going out to restaurants, I was curious as to how they could turn such simple ingredients into spectacular and mouth-watering dishes. I also used to watch street vendors preparing different kinds of street food, which I wanted to elevate,”Mahle said.
“After school, I enrolled at the HTA School of Culinary Arts, where I had an opportunity to polish my skills, graduating two years later with a diploma in professional cookery,”Mahle said. This 29-year-old executive sous chef joined Carnival City & Entertainment World on 1 June 2024. He is currently responsible for running back-of-house for the kitchens in the hotel, casinos, Salon Privé, banqueting, and staff canteen, with three sous chefs reporting to him.
His goals for the next five years are to make a name for himself in the industry and become an executive chef at a luxurious establishment. Other goals include becoming a published recipe book author, and a brand ambassador for a local food brand.
Mahle said:“I believe in flavour, so that is always important when I create dishes. There are certain items on the menu that are close to my heart, as they remind me of my family, such as the fileto (a pasta dish), salmon poke bowl, Korean chicken poke bowl, and smoked salmon and smashed avocado.”
Fresh out of cooking school, Mahle was hired at Sun International’s Time Square in Pretoria, in 2017, as a chef de partie.“Being part of the opening team of Time Square was a huge opportunity for someone just starting out in their career,” Mahle said.
At the Pretoria gaming and entertainment hub, Mahle worked his way up to sous chef and ran two restaurants under the guidance of chefs Adrian Vaughan, Nonkosi Vellem, and Jaco Truter.“They taught me a lot about how an operation works, how to deal with staff, and set me on my leadership path.”
His most recent posting was to set up the restaurant at Sun City’s new luxury Leloko Villas, where he had the opportunity to expand his creative juices.“I had to create the menu from scratch — playing around with flavour profiles and touching places in me that I did not know existed. When I look at the menu, I can proudly say I’ve done well, and I’m pretty sure my mentors would agree that they have done their job — now it’s my time to spread my wings and fly, showcasing what they taught me.”
Mahle said: “After four months of running Leloko, I then had an opportunity to run the Sun City Hotel, which was a massive step in the right direction, as the original Sun City hotel is very busy and demanding. This helped me build character as a leader over my three-month period there. I was then approached by Carnival City to be its executive sous chef, an opportunity I could not forego because it was another step up in my career and growth as a chef.”
“Now that I have established myself as a chef (and that I can cook, and cook well), my current position is actually less about cooking, and more about strategic thinking. I compile menus and recipes, manage budgets, and delve into the business side of the kitchen, and manage it and the people,”he said.
Mahle is spreading his wings wide across the Sun International group, gaining valuable culinary experience whilst also mentoring younger staff by teaching them new cooking methods. “I am proud to be succeeding on this journey that began with my mother, and hope to one day pass my passion for cooking on to my children.”
From a guest trends perspective, he said: “Many are going plant-based, vegan, gluten-free, vegetarian, and so forth, due to health reasons.”
From an industry perspective, he said these are the current local trends:
• Commitment towards sustainable packaging.
• Rising cost of raw materials through recycling.
• Increased demand in ready-to-drink alcoholic beverages.
• Increased demand for ethically sourced food.
• Growth in carbon-neutral initiatives.
Relationally, Mahle said:“I am married to my lovely, beautiful wife, Lerato Bathabile Mtsweni. We have been married for a year. We have one child, a baby daughter, named Zoe Khanya Vellem.”
For leisure, he loves to watch football and read recipe books or recipes on the internet.“When I get the time, I also like to play some video games.”
His hobbies include playing rugby, reading comic books and listening to music.
Mahle said:“The youth tend to not have the knowledge and understanding of the industry. They enter F&B thinking it is like something they watch on TV, or that they will make it overnight. They first need to understand the fundamentals and values of the industry.”
Mahle’s advice for those wanting to become an executive sous chef, is:“You must always be focused, grounded, and do not let the power of your position go to your head. Learn as much as you can from the people around you, because you may never know what skills they possess, skills that you may need in the future.”
What is your signature dish?
My signature dish is garlic and herb marinated lamb cutlets, served with celeriac puree, rainbow carrots, charred baby onions, tenderstem broccoli, and citrus jus. It pairs beautifully with the 2010 Chateau Grand-Puy-Lacoste.
What trends are emerging in the conference industry with regard to food?
Healthy food in the industry has become more in demand. This also affects the conferencing industry. People are becoming more health conscious. For example, there is a trend for plantbased food.
What has remained constant in this industry?
The discipline, passion, drive, and hospitality fundamentals.
What is your favourite beverage?
Margarita and Corona.
What is your favourite food?
Pasta.
What is your pet hate?
When people who are not passionate about what they are doing. Procrastination, tardiness, laziness, gossip, poor planning and complaining. Rather show up passionate — because it translates the dishes you produce, and facilitates how your career will develop.
What is your great love?
My great love is my wife and daughter.
Discover a Blend of Business and Leisure at Avani Windhoek Hotel & Casino
When planning your next business trip to Namibia, look no further than the vibrant capital city of Windhoek. A destination that seamlessly blends the charm of Africa with modern amenities, Windhoek offers a unique experience for the discerning business traveller. And, at the heart of this bustling city, Avani Windhoek Hotel & Casino is the ideal accommodation of choice.
haven for business travellers
AAvani Windhoek Hotel & Casino is more than just a place to stay; it’s a haven designed to cater to the needs of the modern business traveller. The hotel offers a range of amenities that
ensure a productive and comfortable stay.
Every detail has been carefully considered, from high-speed Wi-Fi and state-of-the-art business centres to spacious and wellappointed rooms.
Whether you’re hosting a client meeting, conducting a presentation, or simply need a quiet space to catch up on work, Avani Windhoek has you covered.
The hotel’s bistro-style restaurant, the Pantry, offers a casual, yet inviting ambiance, making it the perfect backdrop for a productive business meeting, as you sip on expertly brewed coffee, and indulge in a light bite from the Pantry’s delectable menu while discussing business matters.
Beyond business: leisure and relaxation
After a long day of meetings and negotiations, unwind and recharge at Avani Windhoek Hotel & Casino. The hotel’s casino offers a variety of gaming options, providing a fun and exciting way to relax and socialise. If you prefer a more tranquil experience, head up to Stratos Restaurant and Bar, and enjoy a refreshing cocktail, or smooth whiskey, or alternatively, a dip in the hotel’s pool.
Join the Avani DISCOVERY loyalty programme
As a member of the DISCOVERY loyalty programme, you’ll enjoy exclusive benefits and rewards during your stay at Avani Windhoek Hotel & Casino. Earn D$ with every booking and purchase you make during your stay at the hotel. These D$ can then be redeemed for future accommodation bookings, upgrades, and food and beverage during your next stay. It’s a great way to make the most of your business travels and experience even more value.
Discover Windhoek: a city of opportunity
Windhoek offers a wealth of opportunities for business travellers. From networking events
and industry conferences, to exploring the city’s vibrant cultural scene, there is always something to see and do, and, with Avani Windhoek Hotel & Casino as your base, you’ll be perfectly positioned to make the most of your time in this dynamic city.
So, the next time you are planning a
Avani Windhoek Hotel & Casino –
Business Traveller
Combine work and pleasure in one effortless Avani stay. Savour local delicacies and international favourites at live cooking stations at Dunes. Relax and get down to business at your leisure.
From ZAR 3,735 per room per night, offer includes: Modern accommodation Daily buffet breakfast
Choice of lunch or buffet dinner with soft drinks and/or local beer at The Pantry Complimentary laundry (max 4 pieces per stay) Complimentary parking
business trip to Namibia, choose Windhoek and experience the best of both worlds: a thriving business environment and a relaxing and enjoyable stay at Avani Windhoek Hotel & Casino.
For bookings visit avanihotels.com/en/ windhoek
The Forum Company unveils major refurbishment
The Forum Company, one of South Africa’s leading events and conferencing companies, is proud to announce the completion of a significant refurbishment at its flagship venue, The Forum The Campus, and the opening of a new venue, The Forum Hyde Park, in October 2024.
Revamped Forum The Campus: a blend of sophistication and innovation
Set within light-filled courtyards, The Forum
The Campus now boasts a major refurbishment designed by Tonic, under the guidance of managing director Glynis Hyslop.
The refurbishments and renovations include:
• New seating and styling
The gallery and bar areas have been refreshed with contemporary seating and styling, creating an inviting atmosphere for guests.
• Advanced audio-visual upgrades
The larger auditorium has been fitted with state-of-the-art AV equipment, ensuring top-notch presentations and events.
• Updated seating
The smaller auditorium now features comfortable new seating, enhancing the overall experience for attendees.
• New carpeting
The entire venue has been outfitted with
new carpets, adding to the elegant ambiance.
• Sophisticated colour palette
A refined neutral palette, enhanced with muted blues and greens, providing a perfect backdrop for The Forum’s art collection, which includes works by some of South Africa’s top emerging artists, many acquired at the Turbine Art Fair, over the years.
• Replanted courtyards
The courtyards have been replanted to create serene, green spaces for relaxation and socialising.
• New lighting installations
Modern lighting throughout the venue ensures a warm and welcoming environment, as well as being more sustainable.
Natural light still remains a key feature of The Campus, offering numerous benefits such as enhanced mood, productivity, and overall well-being. The venue’s design maximises natural light, creating a perfect
environment for any occasion.
Introducing The Forum Hyde Park: an oasis in the city
The Forum Company is excited to introduce its latest venue, The Forum Hyde Park, also designed by Tonic. This new space, opening in October 2024, is set to be an urban sanctuary featuring sophisticated green and white marble, rooftop gardens, and adaptable spaces suitable for both leisure and corporate events. The venue’s design, set within Hyde Park Shopping Centre, offers safety, elegance and a refined experience for all types of gatherings. The Forum Hyde Park is poised to become a premier destination for events in Johannesburg, providing a sophisticated setting for both intimate gatherings and large-scale corporate functions. With its modern amenities and versatile spaces, it is designed to meet the diverse needs of today’s event planners and clients who want something unique and special in a high-end and central location.
The Forum The Campus.
Hyde Park.
Icon Villas expands portfolio
The villa rental market in South Africa is expanding rapidly and it’s estimated that about thirty specialist villa rental companies are active in this market.
Following the increased demand for private villa rentals in Cape Town, Icon Villas has just added another two prime villas to its portfolio. Icon Villas was the first rental company to specialise in the Cape region where it has, over the past 28 years, established its niche in prime villas. Twenty of these magnificent private residences are bookable exclusively through Icon Villas.
Therese Botha, founder of Icon Villas confirms the upward trend and said that they have seen a marked increase in enquiries for multi-generational family travel, as well as groups and corporate travellers.
“It is evident that more and more guests have come to recognise and appreciate the advantages of choosing a villa stay, which offers all a hotel does, but even more. This includes privacy, space and flexibility, with conveniences such as dream kitchens for foodies who love entertaining, and gardens with swimming pools, and outdoor dining areas that suit the South African lifestyle,” she said.
Symphony of Light, one of the new Icon Villas, is perfectly suited for extended stays. Located in a private estate in the heart of Bishopscourt, the stately residence features immaculate, inviting décor and five en-suite bedrooms. Special attractions include a magnificent kitchen and voluminous living areas that include a pyjama lounge, as well as sprawling lawns with a jungle gym and a large swimming pool.
Phezulu, the most recent addition to the Icon Villas portfolio, is filled with immersive, luminescent installations, original art, and high-end furniture pieces. A sensual feast with an adventurous use of colour and texture everywhere, the six-bedroom villa hugs the slopes of Higgovale below Table Mountain, offering endless views and impeccable entertainment areas, with easy access to the city attractions.
Therese explained: “Since we started Icon Villas, our portfolio has grown and developed into three categories, ranging from our topend Bespoke Villas which come with bells and
whistles, to our luxurious Essential Villas, as well as our intimate Pocket Villas, which are friendly on the pocket.”
Icon Villas currently books around 100 different private villas in the Western Cape, ranging from City and Beach villas, to Winelands and Country villas. “Although about 85 per cent of our bookings are international, we do have a good number of South African clients booking villas. Repeat guests form a significant part of our business model. Cape Town events, such as the annual Mining Indaba for instance, attract corporates, who return year-on-year, many who prefer the convenience of a spacious, serviced villa suitable to executive meetings and entertaining.”
Icon Villa clients have the option to add on services such as an in-house chef and butlers, and have access to a concierge service that provides insider tips and bookings for sightseeing excursions, guided tours, restaurants, wine estates, and other local experiences.
Carnival City Casino appoints new general manager
Sun International is pleased to announce that the group has appointed Bryan O’Connor to the position of general manager for its Carnival City Casino & Entertainment World property in Brakpan.
Mr O’Connor’s introduction to casinos began over 20 years ago at Sugar Mill Casino in KwaZulu Natal, as a training officer. He first joined the Sun International group in 2015 as group food and beverage manager (F&B) for Casino Operations after Sun’s acquisition of Headline Leisure Management (HLM).
In 2017 he was moved to the newly built Time Square Casino complex in Pretoria, where he played an integral role in setting up the new F&B Department. By 2020 he was promoted to operations manager of the unit.
Sun International chief executive officer, Anthony Leeming, said: “In addition to Bryan’s gaming and F&B background, he brings valuable experience in the leadership and management space. His knowledge of casino
operations, coupled with his commitment and passion made him the natural choice to head up Carnival City. I would like to congratulate him and to wish him well in his new role.”
Mr O’Connor has a National Diploma in Hospitality Management as well as a BTech HRD Degree.He said: “I am honoured to be stepping into this position, and I look forward to working alongside the team at Carnival City to ensure that we go above and beyond meeting the expectations of our guests.
“In my spare time, I enjoy longdistancerunning. The reward in that comes from setting and then achieving my goals and targets. I am looking forward to also meeting up with other local runners.”
MSC Cruises to reduce fleetwide emissions
MSC Cruises will see its fleet of ships’emissions reduced by up to 15 per cent in 2026, thanks to the introduction of a new itinerary planning optimisation tool named OptiCruise.
The line has developed a new mathematical model with OPTIMeasy, a research company affiliated to the University of Genoa, that comprehensively examined numerous factors that influence the planning of each of MSC Cruises’ itineraries, to achieve the optimum level of efficiency for a sailing, while maintaining or enhancing guest satisfaction.
Voyage planning within the global cruise industry has traditionally been heavily weighted towards the attractiveness of ship destinations for potential holidaymakers.
OptiCruise broadens the scope substantially, to include numerous other aspects that influence an itinerary’s efficiency, including sequencing of the port calls, departure and arrival times at ports, a ship’s speed, the appeal and attractiveness of destinations for a holidaymaker, shore excursions, and operational costs such as fuel, port charges and food provisions.
The tool’s algorithms use all the information to identify optimised itineraries, continue to appeal for guests, while allowing
for energy efficiency.
Cruise ship itinerary planning typically takes place two years before sailing, and OptiCruise’s benefits will be evidenced in 2026, when MSC Cruises’ fleet will number 24 ships.
MSC Bellissima was chosen to evaluate the prototype technology over 12 months as the ship sailed between seventeen ports in the Mediterranean Sea.
MSC Cruises’ strategy to achieve net zero greenhouse gas (GHG) emissions by 2050 for its marine operations is focused on three key areas — ship and engine technology, operational efficiency, and renewable fuels.OptiCruise comes under the operational efficiency focus, with the cruise line making greater use of digitalisation to drive efficiencies in energy consumption.
Michele Francioni, chief energy transition officer, MSC Cruises, said, “We have identified and developed this new technology to optimise the decision-making process of itinerary planning with the aim to further reduce emissions across our fleet from 2026.
“The OPTIMeasy team calculates that the average fuel savings made, and emissions reduced by using OptiCruise are in the range of 10-15 per cent, which is a significant step forward in our ambition to achieve our net zero greenhouse gas emissions target by 2050 for our marine operations.”
OptiCruise was developed as part of the European Union’s funded Project CHEK, that was established to investigate and trial several low-carbon shipping opportunities, including energy technologies and innovative ship designs.
The mathematical model was accepted for development by Project CHEK, as it was recognised as a factor that could substantially reduce emissions, not just for MSC Cruises, but across the entire cruise industry.
The CHEK Project is part of the EU’s Horizon research and innovation programme and is led by the University of Vaasa in Finland. The consortium includes, as well as MSC Cruises, the World Maritime University, Wärtsilä, Cargill, and Lloyds Register, among others.
Woman of Stature™ Awards South Africa launches their 10th Awards season
The esteemed Woman of Stature™ Awards South Africa proudly launched their 10th Awards season, kicking off Women’s Month with a prestigious event held on Thursday, 1 August, at the Eagle Canyon Golf Estate.
In a fitting tribute to a decade of empowering and celebrating South Africa’s phenomenal women, the VIP media launch was an afternoon of inspiration and recognition. The event was masterfully hosted by Nicole Capper, the acclaimed Woman in Media 2024 winner, whose engaging presence set the tone for an unforgettable event. Guest speakers included the 2024 overall winner, Annemarie Mostert, and 2023 overall winner, Prof. Corne Davis, WOSA Directors Hazel Bango Moyo, and Tandi Potgieter, as well as the chief executive officer and founder of the Woman of Stature™ Awards, Charlotte du Plessis. Their inspiring words underscored the importance of the Awards in recognising and empowering women nationwide.
“We are thrilled to mark this milestone with a season that promises to be our most impactful yet,” said Ms du Plessis, reflecting on the Awards’ journey and their ongoing mission to honour exceptional women across various sectors.
The Woman of Stature™ Awards South Africa is more than just an awards ceremony; it is a movement that recognises and empowers women who have excelled in their respective domains. Exciting new categories have been introduced this year, including the addition of Woman in Sport. “This is particularly apt as we celebrate the achievements of our female South African Olympians,”Ms du Plessis noted. This new category will honour the women’s exceptional contributions and successes in the sports arena, reflecting the Awards’ commitment to recognising excellence in diverse fields.
The directors of the Woman of Stature™ Awards South Africa highlighted that these awards have a long and distinguished history. What sets these awards apart is the prestige of being nominated. Nominees undergo a rigorous adjudication process, audited by their partner MGI RAS, ensuring the integrity and transparency of the selection process and the winners.
Nominations for the Woman of Stature™ Awards 2025 are now open. We invite the public to nominate exceptional women who have significantly impacted their communities and industries.
To nominate a candidate, go to: www.wosawardsglobal.com
Awards Ceremony
The South African Awards Gala Evening will be held on 12 April 2025 at the Indaba Hotel, bringing together thought leaders, influencers, and dignitaries to celebrate the achievements of our extraordinary nominees. The evening will feature keynote speeches, live performances, and the much-anticipated awards presentation.
For more information
Tandi Potgieter
Email: communications@wosawardsglobal.com
Tel: 072986 2641
Annemarie Mostert, Charlotte Du Plessis, Shereen Hunter.
From left: Nicole Capper, Annemarie Mostert, Prof Corne Davis.
Think Tank reveals six key learnings for hospitality and tourism
South Africa’s tourism industry needs to capitalise on the country’s diverse, open spaces and warm, friendly people. This was an overarching theme of the second annual Hospitality Industry Think Tank, spearheaded by Dream Hotels & Resorts and supported by leading industry players.
The event was an opportunity for all members of the industry to discuss the most pressing issues affecting hospitality and tourism and to develop new solutions and innovations to move these sectors forward.
Attendees agreed that while other parts of the world are plagued by over-tourism, South Africa has the capacity and willingness to welcome tourists. However, obstacles such as insufficient marketing budget and visa restrictions for certain countries, prevent the tourism industry from reaching its full potential.
The Think Tank addressed challenges and embraced solutions, which left the audience feeling optimistic and inspired. Drawing on discussion points from the various panels, the hospitality industry needs to consider the following:
South Africa is more than just Cape Town and Kruger National Park
The country is fortunate to have incredible selling points, such as the wildlife of the bush, Table Mountain, and the Cape coastline. However, as an industry, more needs to be done to market everything that South Africa has to offer. The world-famous attractions need to be seen as hooks, and tourism players should strengthen these hooks to encourage
visitors to explore other parts of the country.
Not only is South Africa known for its open spaces across berg, beach, and bush, but it also boasts world-class gastronomy and adventure tourism, and offers almost unrivalled value for money. Better collaboration between the government and the private sector and across the entire industry will help ensure that South Africa is marketed as the diverse and multifaceted destination it truly is.
Gen Z and Sustainability — two major topics you can’t ignore
There’s no escaping the topic of sustainability, it’s a primary focus for any business today. And no one cares more about sustainability than Gen Z — the generation that will increasingly travel the world and seek new experiences in the years to come.
The good news for South Africa is that despite the longhaul flight from just about anywhere outside of Africa, Gen Z visitors don’t plan to curb their travels to faraway countries any time soon. However, they are seeking out properties and experiences that are sustainable and environmentally conscious.
Every organisation in hospitality needs to consider not only profit, but people and the planet as well. An important step on this journey is to embed sustainability into an organisation’s culture, meaning that every staff member –from cleaning to general management – buys into, and is a part of the solution.
Human interaction trumps robot intervention
There is growing concern that AI is after people’s jobs, which causes anxiety for many young adults entering the workforce. The hospitality industry, however, is one industry
that will always need human interaction. And there isn’t a country that embodies this more than South Africa.
The country has become known for its warm hospitality and was recently named the friendliest country in the world. Tourists still want a personal touch and experiencing new cultures is part of the appeal of travel — something which robots can’t replicate. South Africa should capitalise on its reputation for making people feel at home, and highlight the authenticity and warmth with which the country welcomes tourists to its shores.
Digital hospitality is the future
While robots won’t ever replace smiling faces, the effective use of AI will allow the industry to become more efficient and improve the service offered to customers. Hospitality providers who aren’t embracing new technologies to streamline their operations and enhance the guest experience, will be left behind. This is especially true when appealing to younger travellers, who expect a certain level of digital enablement, from researching and booking a holiday, right through to tech-advanced rooms.
Tourism can help solve youth unemployment
Hospitality is one of the few industries that operates in both rural and urban areas in South Africa, and, with the right programmes in place, it can significantly impact our country’s unemployment crisis.
Not only is the hospitality and tourism industry one of the largest employers within smaller towns and communities, but it also isn’t dependent on depleting resources, like the mining sector for instance. Industry players must ensure that they are properly integrating into the communities in which they operate, by empowering and upskilling the local citizens.
Strategic government collaboration is needed
While there’s still work to be done before the government truly realises the value that tourism brings to the local economy, it’s come a long way. A few years ago, there was no such thing as a tourism minister or a tourism satellite account, but today the government recognises the role that the industry plays in creating jobs, enriching communities, and bringing money to South African shores.
A key area that still needs to be addressed is the issue of visa access, particularly for countries such as China and India, which have huge tourism potential for South Africa. Through the right collaboration with Home Affairs and other departments, the industry is hopeful that issues such as these will be addressed.
The general sentiment is that working with the government needs to be seen as a partnership and that the private sector needs to come up with solutions rather than criticising and showing animosity.
Overall, the main takeaway from the event is that if industry players work together for a common good, the hospitality sector has the potential to truly change the trajectory of South Africa’s economy. Industry members cannot operate effectively in silos, and the only way to truly grow tourism in the country is through effective collaboration.
All the panel discussions from the Hospitality Industry Think Tank can be viewed here
Growing African membership within AAXO is crucial
The AAXO Youth Chapter offers a unique platform for young professionals in the exhibition industry to showcase their creativity and engage in meaningful discussions on industry challenges.
In addition, members can expand their professional network and increase their visibility within the industry. Through exclusive educational and training programmes, the Youth Chapter aims to enhance the knowledge and skills of its members, providing them with valuable tools to excel in their careers.
The AAXO Youth Chapter is more than just a networking opportunity; it’s a space where young professionals are able to expand their professional networks, increase their visibility within the industry, and develop their careers. Through exclusive educational and training programmes, members will enhance their knowledge and skills, equipping them with valuable tools that are required for them to excel in their careers.
Introducing the AAXO Youth Chapter Committee
AAXO is immensely proud of the selected committee members for the newly launched AAXO Youth Chapter. These individuals represent some of the brightest young minds in our association and the industry at large. The selected members are:
• Anazi Piper, Vuka Group.
• Suad Khan, Dogan Exhibitions and Events.
• Yaseen Dalvie, DMG Events.
• Yvonne Komane, Scan Display.
• Amanda Dube, DMG Events.
• Ngcali Ngotsho, Messe Frankfurt SA.
• Stephen Campbell, Vuka Group.
• Mthandazo Ndzuzo, Messe Frankfurt SA.
• Harris Kubjane, AI Media.
Bringing together their experience in the exhibitions industry, the AAXO Youth Chapter aims to bridge the gap between established industry professionals and the younger generation. By creating support structures, mentorship programmes, and an environment where young professionals can thrive, the Youth Chapter will play a crucial role in contributing to the industry’s development and innovation.
As we move forward, the AAXO Youth Chapter is committed to fostering a community where young professionals can not only grow, but also lead the way in shaping the future of the exhibition industry.
The events guide to ditching single-use plastic
In a world increasingly aware of its environmental impact, South African businesses have a unique opportunity to lead the charge toward sustainability. And what better time to begin than right after Plastic Free July?
As an event planner in Africa, you understand the challenges we face: load shedding, water scarcity, and a growing awareness of our environmental footprint. But let's be honest, "green fatigue" is real. Nobody wants to be lectured at a conference or feel guilty about enjoying a cocktail.
So, how do we make plastic-free events in Africa exciting, not exhausting?
First, a dose of reality: The average event attendee generates a staggering 1,9kg of waste daily. For a 1,000-person, three-day conference, that's the equivalent of 2.6 compact cars headed straight for the landfill. And the culprit? Single-use plastic, is used for minutes, then haunts our environment for centuries. Most single-use plastics are used for less than 15 minutes before being discarded, and experts predict that by 2050, our oceans will contain more plastic than fish.
The good news is that ditching disposable plastic isn't just about responsibility; it's about innovation and standing out in the competitive events landscape. It's about showcasing Africa's ingenuity and commitment to a sustainable future.
Here are six relatively easy ways to host a plastic-free event:
1. Embrace African Ingenuity
Trade plastic name tags for plantable seed paper badges that blossom into indigenous flowers or herbs. Showcase
local artisans by offering reusable tote bags made from traditional fabrics as event swag.
2. Hydration with a Twist
Install refill stations with locally sourced, filtered water, and offer branded reusable water bottles with African-inspired designs. You can host a “BYOBottle” sundowner, where attendees can mingle and compare their eco-chic water bottle choices.
3. Tech Meets Tradition
Embrace the digital age with online registrations, event apps featuring local wildlife guides, and interactive digital agendas showcasing African art and culture.
4. The Zero-Waste Buffet
Who said sustainability couldn’t be delicious? Elevate your catering game with a fully edible buffet. Imagine plates crafted from wheat bran, cutlery you can munch on, and water pods encased in seaweed — a true culinary adventure that leaves no trace behind. Challenge your guests to embrace this innovative dining experience and leave no waste in their wake.
5. Engage and Inspire
Make sustainability a highlight of your event. Host a ‘Plastic-Free Pledge’ wall, where attendees can commit to reducing their plastic use. Organise interactive workshops on upcycling plastic waste into art or practical items.
6. Greenest Vendor Wins
Publicly showcase a ‘green rating’ for each supplier at your event, based on their plastic reduction initiatives. Think of it as a friendly competition where ecoconsciousness takes centre stage. This not only motivates vendors to up their green game but also educates attendees about the importance of sustainable sourcing. It’s a win-win for your event’s reputation, and the planet.
This is your opportunity to take what you learned during Plastic Free July and show the world that African events are environmentally conscious. By embracing creativity, innovation, and a touch of African flair, you can create events that are truly unforgettable while treading lightly on our precious planet.
About us
The Event Greening Forum is a non-profit organisation that promotes sustainability within the business events sector.To find out more, please visit www.eventgreening.co.za.
For more information, please contact: Lynn Mcleod
Tel: 082 891 5883
Email: lynn@eventgreening.co.za
Image by Julita from Pixabay.
Some event security guidelines for events
Event security refers to the measures and protocols designed to ensure the safety and security of participants, attendees, staff, and property during various events, such as concerts, sports games, festivals, conferences and private functions.
By George Skazikis of Evsol
Event security is essential, to mitigate potential risks and create a safe environment for everyone involved. It includes:
Assessing Risks: Organisers study potential security risks, to create a customised security plan.
Security Plan: A detailed plan is based on the risk assessment, outlining security measures and needed resources.
Crowd Control: Managing crowds is vital, including entry points, access control, and avoiding overcrowding.
Access Checks: Security checks such as ticket validation, bag inspections, and metal detectors are used. VIP areas have strict access control.
Surveillance: Cameras and security staff
monitor the event for suspicious activity.
Security Personnel: Trained staff, such as guards and ushers, are deployed to ensure attendee safety.
Emergency Response: Protocols for medical incidents, fires, or security breaches are prepared, with first-aid stations and evacuation plans.
Communication: Effective communication is vital for coordination, and contacting authorities if needed.
Law Enforcement Collaboration: Event security teams often work with local law enforcement to address criminal activity.
ContingencyPlans: Plans for unexpected events such as bad weather or power outages are in place.
Training: Security staff are trained in conflict resolution, emergency response, and customer service.
Crisis Management: In major incidents, protocols minimise harm, and coordinate responses.
Post-Event Assessment: After the event, an evaluation is done, to improve security for future events.
Overall, event security is a critical component of event planning and management, to ensure the safety and wellbeing of all participants and the event’s success.
The way we travel now — implications of latest McKinsey research for incentive travel
Recent research from McKinsey into the way we travel now is crammed with exciting, actionable insights for organisers of incentive travel programmes. While the McKinsey research focuses on leisure, the trends here tend to replicate themselves in incentive travel as, after all, the travel reward is specifically designed to motivate and reward an individual, thus appealing to the same human triggers.
The McKinsey research is a deep well of rich content and merits time and attention. I pulled out three takeaways for organisers of incentive travel programmes.
Overarching takeaway: the widening generational gap
One overarching takeaway from the McKinsey research is, perhaps, the widening gap between the generations, with boomers and millennials clearly and definitively at opposite ends of the travel preference spectrum. Given the dramatic changes in workplace demographics with Gen Y and Z already featuring a significantly in work environments and traditionalists and boomers rapidly exiting stage left, this timely McKinsey research could be taken as a handbook on programme design for the coming generations of incentive travel qualifiers.
SITE has been flagging this for quite some time with, most recently,Meetings & Incentive‘s Ashley Kreuger, the young leader representative onSITE‘s international board, delivering a
compelling TEDTalk-style presentation on the topic to a packed room of incentive travel professionals in scintillating Sydney. The McKinsey report bootstraps all that Ashley had to say, validating it, and elevating it beyond mere opinion or viewpoint to the realm of fact and knowledge. So, what’s in the report?
1.Make it international — NextGen want to travel far
First, some context. As we know, incentive travel re-bounded spectacularly post-Covid but the re-bound involved a double down on national and regional travel and, in broad terms, an avoidance of international and long-haul travel (the exception was US incentives to Western Europe which continued and continue to proliferate). The McKinsey report, however, highlights how younger travellers are particularly excited about international travel, planning a nearly equal number of international and domestic trips in 2024, no matter their country of origin, whereas boomers are planning to take roughly twice as many domestic trips.
By Pádraic Gilligan, founder, SoolNua and chief marketing officer, SITE
Gen Y and Z are intrepid explorers and want to get beyond their region and continent. They’re part of the Ryanair/EasyJet generation in Europe for whom getting on and off planes was no different to getting on and off buses or trains. They’ve seen more places by the time they join the workforce than previous generations saw over their entire lifetime. They’re unlikely to be massively motivated by a domestic or regional travel reward as they’ve certainly“done that, seen that”. They want to visit Bhutan or Zanzibar or Prince Edward Island or Belize. But, more than that, they want experiences, not superficial visitation.
2. Make it authentic — NextGen want experiences, not visitation Young travellers will try to save money on
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flights, transport, shopping, even food but they absolutely won’t economise on ‘experiences’. Their travel is, in fact, defined by the experiences they have which, in turn, create meaningful and authentic connections with the places they visit and build out enduring memories which become they stories they tell. But what are these experiences? How do they differ from normal destination visitation? Where normal visitation may involve accommodation in a chain hotel, a city tour, some high street shopping and dinner in a local restaurant, an experience might involve an edgy boutique hotel in a neighbourhood area or a homestay, sharing meals with a local family, taking a cookery class, attending a local festival. Experiences involve engagement and immersion, deep cultural connection, opportunities for learning and personal growth, forging indelible memories.
To save money, the first thing that a boomer will cut from the vacation will be the experience. It’s the last thing to be cut when it comes to GenY!
3. Make it personal — NextGen want to craft their own trips
Travellers today are delighting in crafting their own trips — and this phenomenon is shared
across the entire spectrum, critical to GenY and Z, but by no means exclusive to them. Amongst the 5,000 individuals across the globe who responded to the survey, less than 1 in 5 of them had any use for a travel agent or advisor. The reason? Control. The second-most-cited reason? They simply enjoy the planning process. According to McKinsey, “today’s travellers tend to view the planning process… as a treasure hunt,”and they pride themselves at finding treasure all along the way in terms of the coffee shops and restaurants they book, the experiences they take, the cool places they find to stay in.
And, when it comes to sources of inspiration for trips, the ‘personal’plays out strongest with word-of-mouth from family/friends twice as important as, say, a destination’s website.
Implications for planners of incentive travel experiences
The first two takeaways are easily implemented in the planning process. Clearly, when dealing with younger demographics, pitch international destinations and be sure to build the programme inclusions with the local knowledge and insight of a professional DMC whose entire MO is focused on delivering once
in-a-lifetime, authentic destination experiences.
The third takeaway is decidedly, and decisively, more challenging but, perhaps, therein the reason why it merits analysis. At present our approach to incentive travel is to make programme execution effortless, seamless and frictionless. “These qualifiers have risen to the top, like cream in a milk bottle, now it’s time for them to lie back, relax …”
But is that truly motivating for NextGen qualifiers? Do they want a ‘frictionless’ destination experience, all sand, sea and sunshine or do they want the destination to impact on them deeply leaving its mark physically, emotionally, mentally, spiritually?
The research is telling us that this is what NextGen wants… they don’t want passive visitation, they want active experiences. They want to be personally involved in the choices, they want to curate themselves… Seems to me that they want what Cesare Pavese called the ‘brutality of travel’.
So, how can we tweak programme design to deliver on this?
Pádraic Gilligan is co-founder of SoolNua with Patrick Delaney and serves as chief marketing Officer for the Society for Incentive Travel Excellence.
Building back Exhibitions and Events together!
SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY
TINSA — Interpreters/Translators Network of Southern Africa
e: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
w: www.interpreter.org.za
TPSA — Technical Production Services Association
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
w: www.tpsa.co.za
Executive director: Kevan Jones
TTA — Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
e: secretary@tshwanetourism.com
w: www.tshwanetourism.com
Chairperson: Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership coordinator: Liz Oosthuysen
e: membership@tshwanetourism.com
EVENT GREENING FORUM
UFI announces upcoming departure of CEO Kai Hattendorf
UFI, The Global Association of the Exhibition Industry, announces that Kai Hattendorf will leave UFI at the end of 2024, having been the CEO since 2015.
Ijoined UFI in 2015, and these past ten years as the association’s chief executive officer have been an amazing journey, serving the global exhibitions and business events industry,” says Kai Hattendorf. “A role like this is a stewardship for every person in office, and part of that stewardship is to find the right time to pass on the baton to a new leader. I could think of no better time to do this than the coming months, and as part of UFI’s centennial, where we recognise the achievement of the past while preparing for the challenges of tomorrow”, Kai continues.
Founded in 1925 in Milan, UFI will embark on a year of special programmes and activities to mark the organisation’s centennial at the 2024 Global Congress that
will take place from 20-23 November in Cologne, Germany.
“UFI has an extremely strong team in place in Paris and the offices around the world, thanks to the amazing work Kai is doing, together with our chief operating officer, Adeline Vancauwelaert, in recent years,” said Geoff Dickinson, UFI president. “On behalf of the UFI leadership, I cannot highlight enough how Kai’s tireless work over the past ten years has driven UFI’s growth and development through good times, as well as the pandemic — the worst crisis we all had to face in our lifetime. Kai’s commitment to our industry is unparalleled, and we will make sure to see him off in style towards the end of the year.”
The UFI leadership team, led by Mr Dickinson and supported by Ms Vancauwelaert and Mr Hattendorf, is managing the process of recruiting UFI’s next CEO.
The new hospitality industry is constantly striving to offer guests something special and stay abreast of ever-changing consumer demands. From the US, to China, in Africa, and other jurisdictions, researchers and owners/managers alike are analysing opportunities. Change is happening and fast, and I’ve tried to capture some of these trends that are driving results.
By Mark Jakins
Guests are seeking more personalised experiences that meet their discerning cultural, lifestyle and time management needs — this is in a world where diversity is growing, as is the need for the industry to acknowledge this.
Hospitality groups and owners are pushing hard to optimise digital guest experiences. Guest experience technology is likely to dominate hospitality investment in technology and that desire to achieve a competitive advantage. Some of these recipient focus areas include contactless check-in/out, automated communication tools, online payment authorisations, digital tipping, and keyless entry.
Travellers are continuing to prioritise health and wellness for themselves, in their travel arrangements and choices of location, hotels and other tourism facilities — there’s a new consciousness, for the value of both physical and mental health.
The business and leisure blurring phenomenon, Bleisure Travel, is also increasing — and not just before or after work events, to explore the destination. Today, guests often stay longer and even bring family or friends along. The trend of working while on the road is also popular among digital nomads, the selfemployed, or employees with flexible work contracts. Beware the hospitality establishments that don’t offer high-speed Wi-Fi, co-working areas, rooms with workstations, or work-fromhotel packages (some of these include themed business community events gatherings of local, like-minded business folk, cocktail snacks, onsite technical support, printing, a meeting room for conference calls or presentations).
Real, authentic information is continuing to gain traction as a means of gaining business — even if everything is not entirely positive. As owners or managers build a hotel’s reputation, the latest stats show that over 80 per cent of people always read reviews before booking their stay, while three-quarters of travellers value online ratings over a hotel’s own marketing or brand info. If properties increase satisfaction scores, room rates can be increased, and occupancies will surely follow.
The much-hyped Artificial Intelligence (AI) tidal wave is now crashing on fertile shores and
becoming the norm. Hospitality marketers and agencies are using communication campaigns with personalised replies, revenue management systems feature AI reliance for pricing optimisation — and marketing platforms are aggregating guest data and clear demand trends distilled into targeted campaign recommendations.
Probably the best example of the use of AI in hospitality is in China, where high-tech hotels have been created that lower management costs and improve efficiency, replacing manual work like cleaning, room service delivery, etc. with systems and robots. Facial recognition check-in at hotels is becoming a reality in China, as well as the use of AI-powered computers that mine data to provide tailored customer experiences. This also adds to the unique physical and design experience enjoyed by guests of hotel brands.
One big challenge most hospitality companies are facing, in the adoption and implementation of Hospitality AI, is the investment cost involved, including the acquisition of the hardware, instruments, gadgets, installation cost, and cost for hiring and training of operators and employees. All these expenditures are needed to ensure the smooth setup and efficient running of the technologies to benefit the tourism and hospitality industry.
As tourism in Africa grows, security for travellers is becoming a crucial hospitality trend. Ensuring safety enhances tourists’experiences, protecting them from potential threats and fostering peace of mind. Improved security measures not only attract more visitors, but also contribute to sustainable development and economic prosperity in the region, making it a vital focus for the hospitality industry.
Over the past few years, the hospitality industry’s biggest challenge has not just been attracting customers, but also finding and retaining staff. Many hotel groups have begun making internal changes and improvements, including offering staff free or low-cost accommodation, increased wages, reduced peak-time working hours, and considerable investment in training programmes to motivate staff! This will improve culture and positivity, and position hospitality as a prospective industry of
choice to work in.
Finally, according to The Expedia Sustainable Travel Study, 90 per cent of respondents are looking for greener ways to travel, and 75 per cent are willing to pay extra for environmentallyfriendly options — and the trend shows that sustainability is no longer a choice if you want to keep attracting eco-conscious guests.
There is no doubt that astute hospitality players will treat guests of the future with personalised attention, aided by AI-infused granular segmentation and service offerings. In addition, technology should assist in efficiencies and automation — which may detract from the African agenda of job creation. As with other industries, the hospitality industry needs to be vigilant to evolving trends and revisit its guest strategies continuously.
Some of us will always say that the basics remain the core pillars of hospitality success – a good night’s sleep, in a comfortable and clean environment – supported by wonderful dining experiences and treated with respect by the hotel staff who interact with guests with sensitivity and a positive attitude!
Who is Mark Jakins?
Mark Jakins writes for Business Events Africa in his private capacity. He is the head of advisory forValor Hospitality, a global hospitality management company with offices and hospitality locations in the US, UK, Middle East, and Africa. He is also the chief executive officer and founder of Futuredrum, a bespoke branding, marketing, and business turnaround consultancy.
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