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Top digital marketing tools to market your events Are you considering running digital ads to attract attendees to your next event? Unlike traditional advertisements, digital ads allow your brand to connect with a larger, strategically targeted audience. Contrary to popular belief, digital marketing also stands to be more cost-effective than its traditional counterpart.
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o ensure that your digital marketing efforts reach potential attendees and increase your leads and sales, you need to choose the correct marketing method to help you stand out from the crowd. This will, in turn, lead to significant benefits for your business. We know that this could easily become a daunting task. Therefore, to help you determine which advertising method you need to utilise
as part of your wider marketing strategy, we are going to take a closer look at some of the top advertising platforms. Google Ads vs Facebook Ads Platforms like Google Ads and Facebook Ads are often seen to be in direct competition with one another, with each platform offering unique advantages to its users. This is actually a common misconception. More and
30 Business Events Africa August 2022
more businesses are tapping into the value of leveraging these platforms in conjunction with one another, adapting different strategies to align with the functionality of each platform. Differences Between Google Ads and Facebook Ads Before we look at the strengths of these platforms, it is important to understand the differences between them. www.businesseventsafrica.com
