WOMEN THE RAND INSHOW INDUSTRY
The Rand Show Spring Edition After what felt like a lifetime of waiting, The Rand Show finally returned to bring the entertainment loved by many South Africans across the country. Due to the country still being under strict restrictions, the show was produced a little differently. By Didi Okoro, head of sales, Dogan Exhibitions, organisers of The Rand Show.
T
he Rand Show launched its first ever spring edition of the show named: The Rand Show Spring Edition, planned to take place annually — offering fresh and exciting activations, exhibitors, and entertainment under one roof.
This all took place at Fourways Mall from 22 to 27 September with the aim of creating brand awareness and continuity for the Rand Show brand. Being unable to host the show for two years, the Rand Show sought to create an event that could fit within Covid
26 Business Events Africa November 2021
protocols whilst still allowing the brand to offer its clients and visitors a trade platform and entertainment under the current restrictions. This effort was also aimed at supporting SMMEs – on both contractor and exhibitor level – by providing a trade opportunity for
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