PERSONALITY PROFILE
Sibusiso Mncwabe is a man of action Sibusiso Mncwabe, 39, managing director at Marketing Well and chairperson of EXSA, said that although marketing is in his veins, exhibitions take centre stage in his life.
I
am quite a traditional person but open to new ways of doing things. I love seeing people work together and I’m a believer in equality. Sometimes stubborn, but it’s usually for a worthy cause. I take time before deciding and somehow that has helped me to reach where I am today,” he said. He added: “I see our industry as a place where positive changes may be implemented. We must rebuild this industry, as it was hard hit by Covid-19, but this rebuilding should also be an opportunity for new participants to enter the industry. We need the more established companies to mentor new participants entering our industry.” Where were you born and raised? I was born and raised in Durban and initially aspired to be a pastor… believe it or not! After matric, I left South Africa for the USA, working in Colorado. My parents requested that I return to complete my studies. I decided to change my studies from electrical engineering to marketing. This was my calling. Where did you begin your career? I worked as 2IC at a contact centre for MTN before applying for a sales position at an exhibition company. How long have you been in the exhibition sector? In total, I have been in the exhibition industry for 16 years, it would have been 18 years, but I left to work in trade 28 Business Events Africa November 2021
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