50 UFI selects Chris Skeith as the next CEO. INDEX
50 Index of advertisers and contributors.
THE LAST WORD
51 Remote working and the evolving blended workspace concept — how it is affecting travel and hospitality for the better.
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Business Events Africa October 2024 — Volume 44 No 10
Business Events Africa has 12 issues a year and is published monthly. This magazine is only available in digital format.
Press pause: take timeout to avoid burnout
October is mental health awareness month, and quite frankly, it is something we all need to keep top-of-mind. What is your current mental health state?
We live in a very demanding world, and our industry is exceptionally demanding.
Stop! Take time to connect with your team members, your clients, and your suppliers, and do regular ‘check-ins’ to see how people are feeling.
Burnout is real.
I was sad to hear of the passing of two industry members, who took their own lives. This got me thinking.
During Covid we spoke a lot about how we were feeling – perhaps it was due to all of us being at home – trying to find our paths in the uncertain world we found ourselves in.
Many days were filled with webinars and social online networking.
Then the pandemic ended, and we all returned to the fast-paced world of the business events sector. We anticipated a return to normalcy. However, we were all profoundly affected by the pandemic and emerged changed.
I can only speak from my own experience. At the first in-person events I attended, I had to give myself little pep talks before I left the car, and it sometimes included breathing exercises I had learnt to do during the pandemic. My anxiety levels were off the charts, but I got out of the car and I did the best I could.
Slowly, I overcame the panic I was feeling about attending events.
I am definitely not the same person I was before the pandemic, but gradually, I’m beginning to feel like my old self again.
Thankfully, I have a very supportive family, and I couldn’t have done it without them.
Here is the thing: we are all different and not everyone has a support system in place. Take time to find out how the people you work with are feeling.
I have said this before, and I will keep saying this, it doesn’t cost a thing to be kind to people.
people are going through and what state of mind they are in.
Today, before you leave your office or your event, ask one person how they are really feeling. Don’t do the courteous, how are you? But take the time to really ask someone how they are feeling. You will probably be surprised.
You might make all the difference in their lives by asking.
If you aren’t in a good place, talk to someone about it, don’t keep it bottled up. You are not alone.
We are about to go into the silly season. Take some time for yourself when you need it. Work can wait!
So, if you are feeling overwhelmed. Please stop and ask for help.
Irene
Credit: Hein Liebetrau
Image courtesy of Blueberry Hill Hotel, Johannesburg
Africa’s growing business events industry
The global business events industry is thriving. In 2023, it was valued at an estimated $523.3 billion (R9.7 trillion) and is projected to reach $1,384.9 billion (R25.5 trillion) by 2032, with an impressive compound annual growth rate (CAGR) of 11.4 per cent from 2023 to 2032.
Africa shows promising growth. Africa’s business events industry was valued at an estimated $16.6 billion (R295 billion) in 2023 and is projected to reach an estimated $65.6 billion (R1.2 trillion) by 2032, at a compound annual growth rate of 16.8 per cent. South Africa’s business events industry was valued at $6.6 billion (R121.8 billion) in 2023 and is expected to reach $25.9 billion (R477.9 billion) by 2032, according to an Allied Market research report.
Africa’s business events industry is poised for exponential growth, and the continent’s growth rate is foreseen to outperform other regions such as the Americas, Europe, and the Asia-Pacific.
Inflation and high operational costs hindering growth
Despite the promising outlook, Africa’s business events industry faces significant barriers, with inflation being a key challenge. The pandemic exacerbated inflationary pressures across the continent, impacting supply chains, devaluing local
incentives market, which is experiencing the highest growth rate, at 17.2 per cent, reflects the growing trend toward rewarding employees and clients through immersive travel experiences. Additionally, sectors such as information technology and telecommunications (25.7 per cent), agriculture and food (19.8 per cent), and finance (18.5 per cent) are key contributors to the business events industry.
South Africa’s stronghold in the African business events market is notable, with the country attracting 70.8 per cent of its
events from the international segment. Its leading sectors –information technology, agriculture, finance, and hospitality –ensure continued growth, even amid inflationary pressures.
South Africa’s business events industry is set to benefit from the projected CAGR of 16-17 per cent for both its international and domestic segments through 2032. By capitalising on the rise of experiential travel, industry diversification, and sectoral growth, Africa’s business events industry can overcome inflationary challenges and maintain its strong growth trajectory.
Business meets leisure
Why hosting events at resorts boosts productivity and enjoyment
In today’s fast-paced business world, finding the perfect balance between productivity and relaxation has become increasingly important. Hosting a conference, corporate retreat, or business meeting no longer needs to be confined to the traditional, uninspiring meeting room setup. Enter resorts — venues that offer the ideal blend of business functionality and leisure
Resorts provide a unique opportunity to foster creativity, collaboration, and motivation while allowing delegates to unwind and recharge in their spare time. The International Association of Conference Centres (IACC) reported that 71 per cent of meeting planners said that attendees show more creativity in meetings held in environments with natural light and outdoor views, typical of resort settings. This winning combination can make your next event successful and memorable.
Several South African resorts embody this business-meets-leisure ideal, offering the perfect venues for corporate events. From the serene beauty of the Premier Resort Knysna to
the coastal charm of Premier Resort Cutty Sark, the mountain majesty of Premier Resort Sani Pass, and the wildlife wonders of Mpongo Private Game Reserve, these locations provide world-class conference facilities with a backdrop of nature, recreation, and relaxation. Let’s explore why hosting your business event at these resorts can boost both productivity and enjoyment.
The Premier Advantage: perfect settings for productive events
When planning a business event, one of the key considerations is choosing a venue that offers comprehensive meeting facilities while providing an environment conducive to
relaxation and rejuvenation. Resorts such as Premier Resort Knysna, Cutty Sark, Sani Pass, and Mpongo Private Game Reserve are ideal for this because they take business events out of the ordinary by offering more than just functional meeting spaces. They provide a break from the hustle and bustle of urban life and give delegates an inspiring environment that encourages creative thinking and collaboration.
Premier Resort Knysna: a lagoon-side retreat for business and leisure
Nestled on the serene shores of the Knysna Lagoon along the famous Garden Route, Premier Resort Knysna - The Moorings offers
Premier Resort Cutty Sark.
Premier Resort Sani Pass.
Premier Resort Cutty Sark.
Premier Resort Knysna.
an idyllic setting for business events. With its tranquil lagoon views, lush surroundings, and laid-back charm, this resort creates a peaceful atmosphere perfect for corporate retreats, workshops, and conferences.
The resort’s modern conference facilities can accommodate up to 200 delegates, making it suitable for both small and large gatherings. Equipped with the latest audiovisual technology and flexible seating arrangements, the meeting rooms ensure your event runs smoothly. But what sets Premier Resort Knysna apart is the variety of leisure activities available to delegates after the business sessions. From boat cruises on the lagoon, to exploring the Knysna Heads or taking a scenic drive through the nearby Knysna forests, there’s plenty to do during downtime.
The mix of excellent facilities, beautiful scenery, and recreational opportunities makes Premier Resort Knysna a premier choice for hosting productive and enjoyable business events. Delegates leave not only with a sense of accomplishment, but also with lasting memories of the natural beauty that surrounds them.
Premier Resort Cutty Sark: where coastal charm meets business efficiency
For businesses looking to combine their events with sun, sea, and sand, Premier Resort
Cutty Sark in Scottburgh offers the perfect solution. Overlooking the Indian Ocean, this resort brings together the charm of a coastal getaway with the functionality of a business event venue.
The resort’s conference facilities include fully equipped meeting rooms with state-ofthe-art technology, capable of hosting up to 150 delegates. The ocean views and natural light in these rooms create an inspiring environment for productive discussions and presentations. However, it’s the leisure activities that truly make Premier Resort Cutty Sark stand out as a business venue. After a day of work, delegates can relax on the pristine beach, enjoy water sports such as snorkelling, scuba diving, or surfing, or take a refreshing swim in the resort’s pool.
This unique combination of business and leisure makes Premier Resort Cutty Sark the ideal choice for businesses seeking a coastal setting to provide delegates with relaxation and stimulation, while the professional meeting spaces ensure the work gets done efficiently.
Premier Resort Sani Pass: a mountain escape for inspiration and innovation
If you’re searching for a venue that inspires creativity and fosters team bonding, look no further than Premier Resort Sani Pass. Nestled at the foot of the majestic Drakensberg Mountains, this resort provides a dramatic
backdrop for business events that require both focus and relaxation. Its secluded location, fresh mountain air, and natural beauty create the perfect environment for brainstorming, problem-solving, and strategic planning.
Premier Resort Sani Pass boasts conference facilities that cater to various group sizes, with a main conference room accommodating up to 200 delegates. Equipped with modern technology and professional services, the resort ensures that every aspect of your event is handled with care. Leisure activities are in abundance, with delegates able to unwind after their sessions with mountain hikes, birdwatching, horse riding, or even venturing up the iconic Sani Pass, into Lesotho.
The combination of challenging outdoor activities and the serene mountain environment fosters team building and encourages creative thinking, making Premier Resort Sani Pass a great choice for companies looking to motivate and inspire their teams.
For those looking to add a wild twist to their business event, Mpongo Private Game Reserve near East London offers an unforgettable experience. Combining luxury accommodation, excellent conference
Mpongo Private Game Reserve: a safari adventure for business with a wild twist
facilities, and the thrill of a safari, Mpongo allows businesses to host events in the heart of the Eastern Cape’s stunning wilderness.
Mpongo’s conference centre can accommodate up to 100 delegates, with audio-visual equipment and high-speed internet ensuring that your business needs are met. But what truly makes this venue unique is the opportunity for delegates to experience the Big Five and other wildlife up close during game drives and safari walks. After a day of meetings, your team can embark on an adventure through the reserve, spotting lions, elephants, and rhinos in their natural habitat.
This combination of business and adventure makes Mpongo Private Game Reserve a great venue for businesses looking to energise their teams and foster a sense of connection with nature. It’s a venue where the workday ends with the excitement of a safari, leaving delegates both refreshed and inspired.
Why combining business and leisure works
Choosing a resort venue for your business event offers more than just a change of scenery. It creates an environment that fosters productivity while providing much-needed relaxation and enjoyment for delegates. Here’s why this combination works so well:
1. Improved focus and creativity: Being surrounded by natural beauty and having access to leisure activities can help clear the mind and spark creativity. Whether it’s
walking along the lagoon in Knysna, hiking in the Drakensberg, or scuba diving in the ocean, these environments promote fresh thinking and new ideas.
2. Team bonding and networking: Resorts provide informal settings for delegates to connect outside the formal business environment. Whether it’s over dinner, during a game drive, or lounging by the pool, these moments help build stronger relationships and encourage networking.
3. Stress reduction: Business events can be intense and tiring. By hosting them at a resort, delegates have the opportunity to relax and unwind during their spare time, reducing stress and improving overall satisfaction. A relaxed delegate is more likely to be engaged and productive during meetings.
4. Memorable experiences: According to Eventbrite, 77 per cent of business delegates said that they are more likely to remember an event held at a destination offering leisure opportunities, and they are more likely to recommend the experience to colleagues, enhancing the event’s longterm impact. Hosting an event at a resort creates a unique experience that delegates will remember. Instead of just attending another conference, they get to enjoy activities like safaris, hiking, or coastal adventures, making the event stand out in their minds.
5. Increased engagement: When delegates have access to leisure activities, they are more likely to be excited about attending
the event. The prospect of mixing work with enjoyable experiences makes them more engaged and willing to participate fully in both business sessions and teambuilding activities.
Conclusion: elevate your business event with Premier Resorts
When planning your next corporate event, consider stepping outside the typical boardroom setting and choosing a resort that offers a mix of business and leisure. Resorts like those in the Premier Hotels & Resorts portfolio provide the perfect balance of professional facilities and enjoyable experiences, ensuring that your event is productive and memorable. Whether it’s the tranquil lagoon views at Knysna, the coastal charm of Scottburgh, the mountain majesty of Sani Pass, or the safari adventure at Mpongo, these resorts offer an unparalleled opportunity to combine work with leisure. Hosting your event at one of these locations ensures that delegates leave feeling refreshed, inspired, and ready to take on new challenges. By choosing a resort venue, you’re not just organising a meeting — you’re creating an experience that boosts productivity and enjoyment for everyone involved.
For further information
Visit: www.premierhotels.com or contact Central Reservations: info@premierhotels.com | 086 111 5555
Canvas and Community: A celebration of art and creativity at Century City Conference Centre
In a vibrant fusion of art, music, and performance, Century City Conference Centre recently hosted Canvas and Community, an event dedicated to celebrating local artistic talent. The Centre proudly unveiled a permanent collection of artwork by South African artists, transforming its space into a living art gallery.
The showcased artworks, now permanently displayed at the Conference Centre, reflect the diverse and dynamic creativity of the artists who call Cape Town and other parts of South Africa home. By acquiring these pieces, Century City Conference Centre has supported these talented individuals and enriched the cultural landscape for its guests and the wider community.
“We believe in the power of art to inspire and transform spaces. By integrating these stunning works into our Centre, we’re creating an environment that fosters creativity and connection,” said Gary Koetser, chief executive officer of Century City Conference Centre and Hotels. “This event is a tribute to the incredible artists whose work now forms part of our permanent collection. It’s also a way for us to celebrate the intersection of art, hospitality, and community.”
Honouring local artists
The featured artists represent a tapestry of South African heritage and creativity. From Fadiel Hermans’street art infused paintings to Jaret Loggenberg’s powerful portrayals of the female form, each artist brought a unique perspective and cultural narrative to the Centre’s collection.
Moeketsi Moahloli’s layered mixed media works brim with the vibrant spirit of Soweto, while Sarah Danes Jarrett’s portraits reveal the raw beauty and emotion of the human face.
Justice Mathonsi’s portraits celebrate his Tsonga heritage, adding depth and diversity to the exhibit. Meanwhile, Phillip Mabote’s intricate linocuts explore themes of identity and transformation, weaving yet another rich thread into this cultural celebration.
A celebration of diverse talent
The evening featured a captivating lineup of entertainment, with performances that
complemented the visual artistry on display. Logan Marlon, a renowned designer, added a touch of elegance with his contemporary fashion pieces, while musical performances by The Muses on electric violin and opera filled the air with emotion and energy. Guests were further enthralled by contemporary dance and silk acrobatics, creating a multisensory experience that elevated the night’s artistic theme.
“This is more than an exhibition; it’s a celebration of the arts in its many forms, and we’re honoured to provide a platform where creativity can flourish,”Mr Koetser said.
A lasting legacy
The permanent display of these artworks transforms the Centre into a cultural destination. By creating a gallery-like experience within its walls, Century City Conference Centre ensures that art remains an integral part of the guest experience, fostering a sense of inspiration and cultural connection for years to come.
STRONG PR, Marketing and Events: leading the charge in elevating brands and creating experiences
In the dynamic and fast-paced business world, where standing out is essential, STRONG PR, Marketing and Events has emerged as a game-changer. STRONG PR is not just a service provider; it’s a force that shapes the future of brand storytelling, event experiences, and strategic marketing in South Africa. With a team of visionaries at its helm, STRONG PR has successfully combined creativity, strategic execution, and passion to craft unforgettable experiences that resonate deeply with audiences.
Ajourney of innovation
From its inception, STRONG PR has been driven by a singular mission: to transform brand narratives into vibrant, memorable experiences. The company’s rise to prominence is rooted in its unwavering commitment to understanding their clients’ needs and translating them into tailored campaigns. STRONG PR doesn’t just deliver marketing and events; it breathes life into brands, ensuring every campaign, event, and PR initiative leaves a lasting impact.
Each project that STRONG PR undertakes is a testament to its innovative spirit. Whether it’s a high-energy product launch or a corporate conference designed to inspire and inform, STRONG PR always sets the bar higher. The agency’s ability to blend strategy with creativity has enabled it to lead the way in an industry that never sleeps, continuously setting trends rather than following them.
A culture that drives success
At the heart of STRONG PR’s success is its
dynamic and vibrant culture. STRONG PR embodies a ‘heck yes’ attitude, bringing energy, creativity, and a bold approach to everything it touches. This culture is reflected in the work STRONG PR delivers and how the team approaches challenges and opportunities. With a focus on collaboration, adaptability, and innovation, the company’s culture promotes out-of-the-box thinking, ensuring that each project is infused with originality and excitement.
The STRONG PR team thrives on bold ideas, loud successes, and an unapologetically fun atmosphere. It’s not just
about getting the job done; it’s about celebrating the journey and making every step an unforgettable experience. This culture of enthusiasm and high energy drives both the team and the results they achieve, making STRONG PR a standout partner for any brand looking to make a powerful statement.
2024: a year of milestones
This year, STRONG PR has continued to impress with a series of high-profile events and campaigns. The team has conceptualised, produced, and managed
numerous corporate events that have captured the attention of industries across South Africa. Some of the highlights include:
• Volvo Trucks South Africa People Conference and Dealership Awards: This event brought together key industry leaders, celebrating innovation and achievement within the trucking industry.
• Exxaro Technology Awards: Recognising excellence in technology, this awards ceremony showcased STRONG PR’s ability to combine event design with strategic messaging.
• GWM Haval Jolion Pro Launch: A product launch that was more than just an unveiling; it was an experience that put the audience in the driver’s seat — literally.
• Volkswagen Group Recognition Awards: Spanning four major cities – Cape Town, Durban, Gqeberha, and Johannesburg –this series of events highlighted STRONG PR’s national reach and its ability to deliver seamless, high-impact events across diverse locations.
• The Financial Intermediaries Association (FIA) Awards 2024: A prestigious event honouring the best in the financial sector, underscoring STRONG PR’s expertise in producing top-tier industry awards. One of the most exciting achievements of the year was the FIA Advice Summit, held on 16 October at the Sandton Convention Centre. Breaking away from the traditional conference format, STRONG PR introduced a disruptive and innovative setup that truly captured the theme: ‘Forging the Future Now’. The summit embraced collaboration and creativity, challenging conventional event formats, and delivering a fresh experience that attendees are still raving about. A delegate summed it up perfectly: “It was amazing being treated as an adult,” a nod to the unique, engaging, and modern format that STRONG PR designed.
Forging ahead: the STRONG PR vision
STRONG PR’s vision is all about elevating from ‘awesome to epic’. The company is relentlessly focused on innovation, constantly searching for ways to push boundaries and deliver excellence in everything they do. As the business landscape continues to evolve, STRONG PR is committed to staying ahead of the curve by embracing new technologies, digital strategies, and sustainable practices. Looking ahead, STRONG PR plans to deepen its expertise in both virtual and hybrid events, responding to the growing demand for flexible event formats in the post-pandemic world. The agency is also expanding its digital services, offering clients
more ways to engage with their audiences and amplify their brand messages. Partnerships remain a critical part of STRONG PR’s strategy. By collaborating with forward-thinking brands and industry leaders, STRONG PR is positioning itself at the forefront of innovation in PR, marketing, and events. These partnerships are more than just business — they are about creating a collective force that drives creativity and success across industries.
The team behind the magic
Led by industry heavyweights such as Mika Stefano and Herkie Du Preez, the STRONG PR team is a group of creative professionals who bring a wealth of experience across PR, events, marketing, and media production. This talented collective is responsible for making every event, campaign, and strategy successful and unforgettable. Together, their deep expertise and innovative spirit are the driving force behind STRONG PR’s ability to consistently deliver excellence and push the boundaries of what is possible in the industry.
Each team member contributes unique skills and passion, ensuring that every project is infused with creativity, precision, and strategic insight. This synergy allows STRONG PR to elevate brand stories, and craft experiences that leave lasting impressions.
Conclusion: join the STRONG PR movement
As STRONG PR, Marketing and Events continue to shape the future of brand storytelling and event experiences, one thing is clear: this is just the beginning. With an unwavering commitment to innovation, creativity, and excellence, STRONG PR is poised to lead the charge in delivering world-class PR, marketing, and event solutions that push boundaries and create lasting impressions.
For brands looking to stand out, STRONG PR is not just a partner but a catalyst for success. Join STRONG PR, Marketing and Events in crafting the future of your brand — because with STRONG PR, every story is an opportunity to inspire, connect, and make a powerful impact.
Get a front row seat and follow STRONG PR’s journey on Instagram, Facebook, LinkedIn. For more information visit https://www.StrongPR.co.za
Comic Con Africa, which took place from 26-29 September, drew 70,000 visitors to the Johannesburg Expo Centre, making it one of the biggest pop culture and gaming festivals on the continent.
When you break Comic Con Africa down by the numbers, you can really appreciate the scale of the event,”said Carol Weaving, managing director of RX Africa. “This year was the 5th live iteration of Comic Con Africa, and it took 21 weeks of planning and over 70 hours of set-up to pull it off — not to mention a full 48 hours to breakdown.”
The four-day event offered fans interactive experiences, on-site and virtual gaming opportunities, eSports tournaments, cosplay, shopping, and the opportunity to meet like-
minded fans, cosplayers, influencers, and celebs.
The Johannesburg Expo Centre was the perfect venue, given that Comic Con Africa required 36,000 square metres of space for five stages and 18 activation areas.
“In addition to the main stage, we also had a pop culture content stage, Otaku Town (celebrating anime, manga, and Japanese pop culture), an outdoor stage, and the Telkom VS Gaming Stage, where seasoned eSport enthusiasts competed for R300,000 in prizes,” Ms Weaving explained. “This year saw over 32
Carol Weaving.
hours of gaming available, with 23 winners across various categories.”
Comic Con Africa is a highlight on the events calendar for many brands, including KFC, Telkom, Axe, Red Bull, Doritos, Checkers, Netflix, Symbiote, Disney+, and RGB Gaming — with the Toyota Gaming Engine, Nu Metro Pop-Up Cinema, Toys R Us Pop-Up Store, NCPD Marvel Superhero Training Academy, and Bubble House proving to be popular spaces — alongside plenty of autograph and photo opportunities.
Comic Con hosted three film and series celebrities (Lou Ferrigno, Joe Manganiello, as well as Brenton Thwaites), three international cosplayers (CutiePieSensei, Wynter Phoenix, as well as Har_Fir), and twelve comic book artists.
For Ms Weaving, the highlight of the show remains cosplay, which ‘dazzled attendees with its creativity’. The Comic Con Africa Championships of Cosplay crowned Blu Rohbot Studios the overall winner, earning them the chance to represent Africa at C2E2 in Chicago. Meanwhile, the fan-favourite cosplay vote went to a remarkable portrayal of Groot, who captivated the crowd and reinforced the festival’s celebration of creativity.
“We are proud to welcome fans to Comic Con Africa each year,”said Carla Massmann, show director of Comic Con Africa.
“Comic Con Africa is a happy place in a world that can be quite daunting. For four days, anyone and everyone is able to celebrate their passions in a self-expressive and judgement-free environment. We hear such incredible stories on how people were able to connect with like-minded people, as well as make new connections,”Ms Massmann added.
“We saw representation from the X-Men and MCU, including Spider-man, Deadpool, and Wolverine, an array of video game characters, like Princess Peach and Lara Croft, inflatable costumes, and more. The cosplay this year really impressed,”Ms Weaving said.
Equally impressive was the array of content on offer. “We had 90 hours of stage content, with approximately 9.07 TB of data used on the free fan Wi-Fi — and it’s only going to get bigger and better next year!”
Ms Weaving explained: “For many visitors, Comic Con is a bucket-list experience, and it takes an enormous effort to ensure that 70,000 visitors can park, eat, shop, mingle, and navigate the stands. We have a core team of 26 people,”Ms Weaving said.
“But, the behind-the-scenes support is immeasurable. Every single person involved –including those in all the side events – puts in a massive effort. We cannot thank our partners, sponsors, and staff enough. Only 50 weeks until Comic Con Africa 2025,”she concluded.
Launch of COLABeS A new era for business events in Nelson Mandela Bay
The Nelson Mandela Bay Region has taken a significant step forward in establishing itself as a leading hub for business events with the launch of the Collaborative Alliance for Business Events and Stakeholders (COLABeS). Officially launched at the prestigious Nelson Mandela Bay Tourism Awards, this ground-breaking initiative unites key players within the business events sector to promote the region as a premier destination for high-quality conferences, meetings, and exhibitions.
The power of collaboration
At the core of COLABeS is the idea of partnership-driven growth. The alliance brings together some of the most influential organisations in the business events sector, including the Southern African Association for the Conference Industry (SAACI), Nelson Mandela Bay Tourism Guesthouse Association (NMBTGA), Exhibition and Event Association of Southern Africa (EXSA), Federated Hospitality Association of Southern Africa (FEDHASA), South African Communications Industries Association (SACIA), Southern Africa Tourism Services Association Eastern Cape (SATSA EC), SKAL
Nelson Mandela Bay, the Port Elizabeth Metro Bed and Breakfast Association (PEMBBA), and Discover Mandela Bay. These entities, in partnership with the Nelson Mandela Bay Municipality (NMBM) Convention Bureau, Kouga Municipality, and Addo Tourism, aim to pool their expertise and resources to raise the profile of the Nelson Mandela Bay Region in the highly competitive global business events arena.
The launch of COLABeS marks a key turning point for Nelson Mandela Bay, setting the stage for a more strategic, coordinated, and dynamic approach to attracting and hosting business events. This alliance of diverse stakeholders reflects the shared vision of elevating the region’s standing as a leading destination for conferences, exhibitions, and other business events that generate significant economic and social impact.
A vision for sustainable growth
COLABeS is more than just a collaboration of stakeholders — it’s a commitment to long-term, sustainable growth within the region’s business tourism sector. One of the
primary objectives of the initiative is to foster innovation and inclusivity by encouraging collaboration across industries, promoting quality service, and driving revenue growth. Importantly, the alliance also strongly emphasises advancing diversity within the business events sector, ensuring that small and emerging businesses, particularly those owned by historically disadvantaged individuals, are part of the region’s growth story.
The ultimate vision of COLABeS is to present Nelson Mandela Bay as a unified front for business excellence. By aligning the goals and strengths of its members, the alliance aims to create a platform for impactful collaboration that can generate significant economic returns, enhance the region’s global reputation, and stimulate local job creation.
Showcasing the region: the PCO Alliance Network visit
As part of the region’s efforts to showcase its potential as a premier business events destination, the Nelson Mandela Bay Region hosted the Professional Conference Organisers (PCO) Alliance Network from 10-13 September 2024. This visit was a pivotal moment for the region as it provided an opportunity to demonstrate its infrastructure, venues, and unique offerings to a group of renowned Professional Event Organisers. The PCO Alliance Network, recognised for its high standards and influence in the events industry, plays a crucial role in shaping the direction of the industry by selecting prime locations for events that attract global attention.
The Nelson Mandela Bay Convention Bureau (NMBCVB), in collaboration with Addo Tourism and Kouga Municipality, hosted the PCO Alliance FAM (Familiarisation) Trip, designed to immerse these industry professionals in the region’s offerings. From site inspections of leading venues to networking events with local tourism stakeholders, the PCO Alliance members experienced first-hand the diverse range of opportunities available in the region. This engagement was not just a showcase but also a crucial relationship-
building exercise, as the region aims to secure more large-scale events in the future.
The Nelson Mandela Bay Tourism Awards: a night of collaboration
The Nelson Mandela Bay Tourism Awards, where COLABeS was officially launched, provided an ideal platform to introduce the PCO Alliance members to local tourism leaders and stakeholders. The awards ceremony, which celebrates excellence in tourism and business events, was a key highlight of the FAM trip, offering the PCO Alliance a unique opportunity to experience the spirit of the region and its commitment to hosting world-class events.
Through the awards event, the PCO Alliance members had the chance to network, exchange ideas, and explore potential collaborations with local tourism professionals. This interaction further positioned Nelson Mandela Bay as a prime location for future events and solidified the region’s reputation as a destination that values quality, innovation, and partnerships in its business tourism offerings.
FAM trip itinerary: a full immersion into the region
The FAM Trip itinerary, supported by NMB Tourism Products, NMBCVB, Kouga Municipality, and Addo Tourism, was meticulously curated to provide an immersive experience of what the Nelson Mandela Bay Region has to offer. The itinerary included site inspections of top venues and event spaces, cultural experiences that showcased the rich
heritage of the area, and networking opportunities that connected PCO members with local tourism stakeholders.
The cultural and experiential aspect of the trip was particularly important, as it allowed the PCO Alliance members to see the unique value proposition of the region beyond its venues and infrastructure. By experiencing the local culture, hospitality, and natural beauty, the PCO Alliance gained a holistic understanding of why Nelson Mandela Bay is an ideal destination for business events that blend professionalism with authenticity.
A milestone for the future of business events
The launch of COLABeS at the Nelson Mandela Bay Tourism Awards and the hosting of the PCO Alliance FAM Trip represent significant milestones in the region’s collaborative efforts to grow its business events sector. Through this innovative partnership, Nelson Mandela Bay is not only setting a new benchmark for the quality and inclusivity of its business events but also laying the groundwork for longterm economic impact and growth.
As COLABeS continues to evolve, it will play a critical role in shaping the future of business tourism in the Nelson Mandela Bay Region, ensuring that the area remains at the forefront of the industry while fostering sustainable growth and inclusivity. By uniting key players, COLABeS is building a platform for collaboration that will drive the region’s success as a top-tier business events destination.
Hospitality is like a relay race, you’re always passing the baton on
Young and full of ambition, Katleho Malete, is eager to grow in his new role as Meropa Casino & Entertainment World’s new junior sous chef.
The 26-year-old, who was born in Gauteng, but grew up in Polokwane, has always enjoyed being in the kitchen.
“From a young age, I liked sitting on the counter, watching my aunt cook traditional dishes. My mom is also a great cook, and her chicken breyani is an absolute hit,” Katleho said. “This is how my passion for cooking grew into a career.”
Today Katleho holds a professional cookery and culinary arts qualification, and a trade chef qualification from the Limpopo Chef’s Academy. “I first worked at Meropa, during my practical training, and came back as a commis chef in 2022, before being promoted to chef de partie.”
In his new role as junior sous chef, Katleho has 40 people reporting to him, and is responsible for daily operations, including the books. “I report to our executive chef, Riaan van Eyk, and under him, I want to learn more about the costing side, to help the business run efficiently.” With self-discipline, Katleho said that he is also strict with his staff and is serious about helping them to improve. With a food philosophy of ‘You see one, you teach one’, Katleho likens the industry to a relay race. “You’re always passing the baton on,” he said.
“While Meropa Casino & Entertainment World is the heartbeat of Limpopo, we in the kitchens are the heartbeat of the property — because no matter what you do on-site, you have to eat, and eat well, you shall do.”
One of his career highlights was working at a five-star Johannesburg hotel during his training in 2019, where he said that his fine dining skills really levelled up. “My special skills include creatively plating food in a way that is different from the norm. My top three ingredients are garlic, as it evolves the flavour and profile of a dish; red onion for its unique sweet taste; and sirloin steak for its perfect tenderness when perfectly cooked.” Like most chefs, he cannot operate in a kitchen without his large chef’s knife, sharpened to perfection.
Katleho’s food mentors are Riaan van Eyk, Meropa’s executive chef during his training, and his wife Claudia. “Magdalene Thobejane runs a catering company in Polokwane, and taught me everything I needed to know about banqueting when I worked for her,” he said.
“I love producing elegant food with different textures and flavours combined; it is both satisfying for me and the guest indulging in the dish. As a chef, you have to prepare food with love, making sure whatever you do is perfect and taking note of the finer details like balancing flavouring and seasoning.”
When Katleho eats out, you’ll find him trying a steak or seafood dish. He also researches food trends in the industry, to see what other establishments are doing to remain relevant in the food industry.
“One of the signature dishes year-round
on Meropa’s Marimba Restaurant’s menu is the red wine braised oxtail, which is absolutely delicious. I prepared it for a function recently and customers were raving about it.” At home, when he finds time to take over in front of the stove for his mother, it is dishes such as pasta or making his loaves of bread.
In his leisure time, Katleho enjoys being a lazy couch potato and watching cooking shows and Netflix. “When you spend up to 16 hours a day on your feet, you just want to relax when you get home.”
Large-scale conferencing abounds with ANEW’s latest Joburg property
ANEW Hotel & Convention Centre OR Tambo Johannesburg is the latest property to form part of ANEW Hotels & Resorts’ portfolio and marks an important step into the large-scale conferencing and convention sector for the group.
The property, previously known as The Lakes Hotel & Conference Centre, is located on the banks of Swan Lake in Benoni, on the East Rand of Gauteng.
Positioned just 10km from OR Tambo International Airport, the key highlight of ANEW Hotel & Convention Centre OR Tambo is its conferencing and events venues. With 16 venues, capable of accommodating well up to 4,000 delegates, the property is a great choice for conventions, expos, conferences, product launches, weddings, and gala events. These versatile venues are designed to cater to a variety of occasions, offering state-of-the-art facilities and the latest technology.
The property includes 161 modern hotel rooms, each set up to keep guests content, with free Wi-Fi, flat-screen TVs, air conditioning, and plush bedding, for a good night’s sleep.
The location is ideal as it is adjacent to the N12 highway, which ensures easy access to all major routes around the OR
Tambo International Airport area. The hotel’s signature restaurant, Cielo, along the man-made lakeside beach, is not your usual Johannesburg restaurant setting. Cielo invites guests to sip bubbly, with their toes in the sand (sourced from the KZN North Coast) and feast on Mediterranean delights. This property stands out from all other airport hotels around the OR Tambo International Airport vicinity in Johannesburg due to its unique location on the lake, offering a relaxing hideaway from the city’s hustle and bustle.
For leisure guests visiting the East Rand there is an on-site spa to help them unwind, and local attractions include the Benoni Country Club, Lakeside Mall, and Carnival City Casino.
ANEW Hotel & Convention Centre OR Tambo Johannesburg is set to become a flagship property within the ANEW Hotels & Resorts portfolio, reflecting the group’s dedication to excellence and innovation in the domestic hospitality sector.
Opening promo deal
Visit the newly launched ANEW Hotel OR Tambo from only R999 per room per night, including breakfast! T’s & c’s apply | Subject to availability | Valid until 30 November 2024.
For more information
Go to www.anewhotels.com. Join ANEW Rewards, ANEW Hotels & Resorts’ loyalty programme and save from 12 per cent off the Best Available Rate.
Peak experience with Barmotion
This is our favourite time of year at Barmotion. It’s the peak period for congresses, expos, and year-end events, and our organiser and business customers are coming to us with exciting ideas and experiences to support their corporate and brand goals. We've got new customers bringing us fresh creative challenges, and our existing clients stretch our imaginations to new heights, across a huge variety of events.
Here at Barmotion, while we pride ourselves on our creative and imaginative thinking — we’re highly skilled in management and organisation, and love an operational challenge too! Our creative skills are underpinned by expertise in operational management, planning, keen brand awareness, and flawless service delivery. We call on our knowledge and experience to align our offering with your goals, to create a truly bespoke turnkey service.
Our team works with you, to understand your choices and develop imaginative and goal-focused solutions to lift your event out of the ordinary. More than anything, we want your event to succeed, and we aim to shoulder the complete organisational burden of
providing refreshment and sustenance. This allows you to focus on the bigger picture, secure in the knowledge that your brand and values will be seamlessly extended into your hospitality offering, and that everything we do will be delivered on time and on budget, with excellence as standard.
Excellence takes many forms at Barmotion. Our professional management team members are as people-focused, cheerful, friendly, and approachable, as our front-of-house staff, AKA our Rockstars. Our entire team has an excellent grasp of the value and function of branding, and how brands may be amplified, extended, and communicated to the greatest effect. Our team excels in its flexibility and adaptability –such as managing a pressing need for late changes to schedules or menus, or ensuring
successful deployment in unusual locations such as beaches or golf courses – and responds to every request with the same positive, can-do attitude. We have excellent organisational skills, brand skills, and people skills, which we bring to every project and every bar.
We know the value and power of bringing branding and customer service together.
So, while we always offer the highest quality produce and ingredients in our food and drink, and complete flexibility in deployment, it is our commitment to your brand, our understanding of your needs, and the ability of our teams to ensure that everyone feels seen, appreciated, and looked after. Our Rockstars amplify the impact of your branded event or environment by positively engaging with your audience, being capable brand ambassadors, and serving
up generous portions of feel-good factor along with top-quality food and refreshments. The whole Barmotion team radiates good vibes, creates a buzz, and generates excitement and energy, all day long — while delivering unparalleled hospitality to your guests.
We also have the experience and expertise to advise you on how best to get your message across, through mobile hospitality, and the almost limitless opportunities for the customisation it offers. We know from experience how best to integrate your event branding, to create a consistent and positive brand environment.
We embed your branding and messaging in food and drink, too, using our creative skills to find exciting ways to echo and showcase brand values, product features, and corporate identities into the presentation and choice of refreshments on offer. We can help you tell your story through all of your audience’s senses, creating a positive and memorable, allaspect brand experience every time.
Regardless of the kind of event you are organising, Barmotion has the depth and imagination to deliver on your branded hospitality needs at any scale. With our streamlined branding process and imaginative approach, we tailor every mobile bar to suit your requirements, ensuring that the branding is completely consistent with your other assets, and integrating it completely with your sponsorship opportunity, exhibition stand, or product activation. Barmotion can coordinate and deliver multiple simultaneous mobile hospitality solutions, with our current record standing at 22 simultaneous deployments at one exhibition.
So whether you need a beach bar for your corporate year-end event, coffee and refreshment bars for a branded venue takeover, or you need to energise flagging exhibition delegates with some refreshing and healthy fruit smoothies, Barmotion is ready to create the branded refreshment experience you need to set your event off to perfection in 2025. Give us a call and discover how our imagination, professionalism, and expertise can boost your brand awareness, increase your ROI, and create a real buzz at your next event.
Contact details
Tel: 0861 WE ROCK (0861 937 625)
Email: info@barmotion.co.za
Website: www.barmotion.co.za
2024 Incentive Travel
The newly released 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026.
Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years. However, they also report concerns about rising costs, attracting talent to the industry, and safety considerations.
The Incentive Travel Index is a joint initiative of the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE) and is undertaken in partnership with Oxford Economics.
This annual study reports on destination preferences, programme inclusions, budgeting, and perceptions of the strategic importance of incentive travel.
This year’s report also provides a pulse-check on hot topics such as technology, artificial intelligence, climate issues and sustainability.
“The strategic importance of incentive travel is being bolstered by key workplace trends,” said Stephanie Harris, IRF President. “Retaining talented employees and competitive advantages in hiring are cited as increasing in importance, as well as more recent trends such as new generations of qualifiers and leaders and a more dispersed workforce.”
“Incentive travel buyers are increasingly looking for something new, with over 70% of respondents indicating that they are seeking destinations they haven’t used before,” said SITE CEO Annette Gregg. “Resorts – both all-inclusive and others – have increased in popularity, and destinations within shorter distances from participant origin are also expected to see increased use.”
ITI 24 was launched at IMEX America, to a packed room of business event professionals. The launch was jointly moderated by IRF’s Stephanie Harris and SITE’s Pádraic Gilligan, with expert commentary by Maggie Worthington (Hilton), Jennifer Attersall (Destination Canada), and Justin Myers (Bishop-McCann).
For additional key findings from the 2024 Incentive Travel Index study, as well as reports from previous years, visit www.incentiveindex.com
Cape Town | George | Knysna | East London | Mpongo Private Game Reserve | Pinetown | Port Edward | Richards Bay | Sani Pass | Scottburgh | Umhlanga | Sandton | Midrand | OR Tambo | Pretoria | White River | Bloemfontein
Image by Myo Min Kyaw from Pixabay.
Case Study: 9th World Congress on Conservation Agriculture
The 9th World Congress on Conservation Agriculture (WCCA) took place in Cape Town, South Africa, from 22-24 July, 2024. This prestigious event brought together global leaders in agriculture, including farmers, scientists, policymakers, and industry professionals, to discuss and advance the adoption of Conservation Agriculture (CA). The theme of the congress, ‘Cultivating Resilience: Conservation Agriculture for a Changing Climate’, highlighted the critical need for sustainable farming practices that are able to withstand the pressures of climate change, and ensure food security for future generations.
Background
TotalPax: 514delegates
Programme: 3-dayCongress,1-dayPracticalDay
Accommodation: 505roomnightsbooked
STATS: WelcomeReception: 411pax
GalaDinner: 360pax
PracticalDay: 358pax
MovieScreening: 168pax
Conservation Agriculture is based on three foundational principles: minimal soil disturbance, maintaining a permanent soil cover, and crop rotation. These practices are designed to enhance soil health, increase biodiversity, improve water retention, and reduce the environmental footprint of farming. The WCCA provides a platform for knowledge exchange, collaboration, and the development of policies that support sustainable agriculture.
Objectives of WCCA 2024
The primary objectives of the 9th WCCA were:
• Practical solutions to enhance CA adoption and scaling out/up even further and faster with special reference to Africa.
• Practical methods and examples by way of case studies, of dealing with real or perceived challenges in the CA system. This includes nutrient stratification, integrated soil fertility and acidity management, weeding, livestock integration, and integrated pest management.
• Monitoring, quantifying, and measuring soil health.
Key highlights
1. Opening Keynote
The congress was inaugurated by Dr Ivan Meyer, Western Cape Minister of Agriculture, Economic Development and Tourism, RL Bosoga from the South African Department of Agriculture, and Beth Bechol, Deputy Director General of Food and Agriculture Organisation (FAO) of the United Nations who emphasised the country’s commitment to promoting sustainable farming practices in response to climate challenges. The keynote address highlighted the importance of CA in achieving national and global sustainability goals.
2. Scientific Sessions
The congress featured over 150 presentations and discussions on various aspects of CA, including soil health management, climate adaptation strategies, and the socio-economic benefits of CA. Notable presentations included research on the role of CA in mitigating labour bottlenecks and improving the productivity of smallholder conservation agriculture farmers in Sub-Saharan Africa through mechanisation.
3. Panel Discussions
High-profile panel discussions included representatives from leading agricultural research institutions. Topics covered included ‘The Future of Conservation Agriculture’, ‘Challenges to Small-Scale Farmers, and ‘Compatibility between Conservation Agriculture and Agroecological Production’.
4. Field Visits
Delegates had the opportunity to visit Langgewens Research Farm in the Swartland, practicing CA. This visit showcased the practical benefits of CA,
including improved soil fertility, water conservation, and increased crop yields in semi-arid environments.
5. Exhibition
The congress featured an extensive exhibition where companies and startups showcased cutting-edge technologies, such as precision farming tools, drought-resistant crop varieties, and sustainable farming equipment.
Challenges addressed
The congress also highlighted several challenges that need to be addressed in order to accelerate the adoption of Conservation Agriculture:
• Adoption Barriers
Many farmers, particularly smallholders, face significant challenges in adopting CA practices, including a lack of access to knowledge, resources, and appropriate technology.
• Policy and Institutional Support
There is a need for stronger policy frameworks and institutional support at both national and regional levels to promote CA.
• Climate Change
The increasing unpredictability of climate patterns poses challenges to the consistent application of Conservation Agriculture practices, especially in regions vulnerable to extreme weather events.
Outcomes and recommendations
The 9th WCCA concluded with a set of recommendations aimed at promoting Conservation Agriculture on a global scale:
1. Strengthening Research
Increased investment in research to
develop region-specific Conservation Agriculture practices that address local agricultural challenges.
2. Capacity Building
Expanding training and extension services for farmers, particularly in Africa, to enhance their ability to implement Conservation Agriculture practices effectively.
3. Policy Advocacy
Encouraging governments to develop and implement policies that provide incentives, financial support, and technical assistance for Conservation Agriculture adoption.
4. Global Partnerships: Promoting international collaboration to share knowledge, technologies, and best practices related to Conservation Agriculture.
5. Monitoring and Evaluation: Establishing robust systems to monitor the environmental, economic, and social impacts of Conservation Agriculture practices.
Conclusion
The 9th World Congress on Conservation Agriculture in Cape Town was a significant milestone in the global movement towards sustainable agriculture. By bringing together a diverse group of stakeholders, the congress provided a platform for sharing innovations, discussing challenges, and developing strategies to promote Conservation Agriculture. As the world continues to face the dual challenges of climate change and food security, the outcomes of this congress are expected to play a crucial role in shaping the future of global agriculture.
Tourism has the potential to be a gateway to economic growth
As the economy begins to show some green shoots, Tourism Month offered a good opportunity to start collaborating on how to realise this sector’s enormous potential. I don’t think it’s an exaggeration to say that tourism is the rocket fuel our economy needs, but, igniting it will mean a commitment to doing things differently.
By Ross Volk, managing director, MSC Cruises South Africa
Today, tourism directly contributes around 3.5 per cent of South Africa’s gross domestic product (GDP), and hasn’t yet regained pre-Covid-19 levels. It employs around 733,000 people directly, still below the pre-pandemic level of 777,686.
It’s a good start, but the figures show that we could do more. Tourism in countries such as Mexico (8.5 per cent), Morocco (7.1 per cent), Greece (7.1 per cent) and Italy (5.7 per cent) makes a much higher contribution to GDP. Overall, travel and tourism represent 9.1 per cent of global GDP, giving an inkling of what we could achieve, especially given our generous endowment of natural and cultural attractions.
What’s stopping us from realising the potential gains from an unleashed tourism industry in terms of increased GDP and, crucially, the new jobs we so desperately need?
A key concern is our reputation. To become the preferred travel destination – we have the potential to be – we must treat the safety of our guests as one of our most critical priorities. Moreover, we must ensure that South Africans themselves feel safe in their own country, to offer a warm and welcoming environment to tourists.
With the right focus and determination, we can make progress on addressing crime, and over time, more positive news stories will help shape a better narrative.
Another important challenge is the lack of infrastructure. For example, while our coastline is stunning, there are only a handful of ports that cruise liners might consider attractive — around six in total. In contrast, the Mediterranean has significantly more. Even when ships dock at places like Durban, getting guests to beautiful destinations such as Phinda, Giant’s Castle, or St Lucia is difficult, due to limited roads, trains, and vehicles. There’s clearly potential for small
businesses, such as tour operators and accommodation providers, but, without the necessary infrastructure, we may miss out on those opportunities.
Additionally, ongoing infrastructure issues, such as water and power shortages, pose further challenges for tourism and broader economic activity.
A new compact needed
These are complex and interconnected problems that will take time and concerted action to change. But, as we have already begun to see with the ongoing Eskom turnaround, it is possible to shift the dial even on what seemed like a pretty much existential problem a year ago.
Perhaps the place to start is a transparent, frank national conversation between the main stakeholders, a conversation that focuses strictly on solutions.
An absolute necessity will be a new compact between business, government and citizens. Government is crucial, as it has to provide the policy framework needed and, in addition, it has to see business as a valued partner in achieving its goal of economic growth.
Conversely, business has to recognise that profitability is not the only metric; ethical employment (and other business) practices are vital in creating and maintaining the right momentum.
Individual South Africans, too, must play their part by accepting that advancement requires hard work — jobs and subsequent promotions need to be earned.
It may sound straightforward, but it’s certainly not. However, there are encouraging signs that we’re beginning to recognise the need to move beyond our past, and focus on the future.
The growing collaboration between business and government to tackle
significant issues that have stunted the growth of our country is a positive example — just as the very idea of a government of national unity reflects a step in the right direction.
One of the remarkable things about South Africa is that how we look on paper is not a true reflection of the reality on the ground. The rebirth of the Springboks as a worldbeating team that has genuine national support seems improbable — but bold, positive leadership from the coach and captain has shown what can be achieved. The other piece of the puzzle is the dedication and work ethic of the team, but that is a consequence of the quality of the leadership.
The same ‘miracle’ can be achieved in tourism — to the benefit of the economy, and of the country as a whole. We just have to do it.
NH Sandton welcomes new general manager and executive chef
NH Sandton is delighted to announce the appointment of two esteemed professionals to its leadership team. Don Jesseman joins as the new general manager, while Donaldson Madubela takes on the role of executive chef, marking an exciting new chapter for the hotel. Don Jesseman comes to NH Sandton from Indaba Hotel, Conference and Spa, where he successfully managed the four-star, 260-room property.
With over 25 years of experience in the hospitality industry, Don brings a wealth of knowledge and a passion for building strong relationships and during his time at Indaba Hotel, Conference and Spa he successfully drove business growth while leading operations, strategic sales and marketing long-range planning. His customer and relationship skills resulted in the hotel receiving superior customer service satisfaction scores for five consecutive quarters. His proven ability to execute strategic plans in line with ownership and management objectives, will ensure sustainable growth and a competitive edge for NH Sandton.
“We are thrilled to have Don lead the team at NH Sandton,” said Nico Vivier, regional director of operations & development for Minor Hotels Africa. “His extensive experience and dedication to profitability and guest satisfaction make him the ideal leader to take our hotel to new heights.”
Complementing Don’s appointment, NH Sandton also welcomes Donaldson Madubela as the new executive chef. Donaldson has joined the team from the renowned Level Four Restaurant at 54 On
Bath and boasts an impressive culinary background. His extensive experience in leading award-winning kitchens will elevate the hotel’s dining experience, offering guests innovative and exquisite cuisine.
“Donaldson’s culinary expertise and passion for creating memorable dining experiences will be a tremendous asset to our hotel,” Mr Vivier added. Donaldson’s expertise, innovative mindset and talent
for inspiring and leading teams, will be instrumental as NH Sandton looks to elevate its culinary offerings.
Don and Donaldson will both play vital roles in enhancing NH Sandton’s reputation for operational excellence and guest satisfaction. Don will focus on optimising operational efficiency, while Donaldson will lead the hotel’s culinary team, bringing a new level of sophistication to the dining experience.
Donaldson Madubela.
Don Jesseman.
Protea Hotels by Marriott expands footprint in Africa
Protea Hotels by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 brands, recently announced the opening of two new hotels in Africa: Protea by Marriott Delta in Nigeria and Protea by Marriott Lusaka International Airport in Zambia.
These new additions highlight Protea Hotels by Marriott’s ongoing expansion on the continent, offering both business and leisure travellers contemporary comfort coupled with authentic local charm.
“We are excited to expand our footprint in Africa, with the opening of these two exceptional properties,” said Sandra SchulzePotgieter, vice president of premium & select brands, Europe, Middle East, and Africa, Marriott International. “Both hotels are designed to provide a perfect blend of modern amenities and an enriching connection to local culture. These launches further affirm our commitment to delivering the signature African hospitality and personal service that defines Protea Hotels by Marriott, while benefitting from the reach of Marriott International’s global network.”
Protea Hotel by Marriott Delta, Nigeria
Located in the heart of Ekpan Warri’s business district, Protea Hotel by Marriott Delta is just a 15-minute drive from Osubi Airport and strategically located near the region’s oil and gas hub. The hotel features 69 contemporary guestrooms and three well-equipped
conference rooms, suited to both intimate business meetings and large corporate events.
Culinary offerings include Delta Restaurant, an all-day restaurant serving up an array of local and international cuisines, as well as a lobby and pool bar where guests can unwind with drinks at the end of the day. Other facilities include the Oriki Spa, an outdoor pool, and a fitness centre.
Protea Hotel by Marriott Lusaka International Airport, Zambia
Located just minutes from Kenneth Kaunda International Airport, Protea Hotel by Marriott Lusaka International Airport offers an ideal blend of comfort and convenience for both business and leisure travellers visiting Zambia’s bustling capital, Lusaka.
The hotel boasts 72 elegantly designed guest rooms, complemented by an all-day restaurant offering a fusion of local and international cuisine. Guests can relax at the bar or unwind by the outdoor pool and fitness centre. Complimentary airport shuttles ensure hassle-free transfers, adding to the seamless experience. For business needs or social gatherings, the hotel offers a range of flexible meeting facilities,
including six boardrooms and two meeting rooms that can accommodate up to 104 people combined, making it a prime venue for corporate meetings, workshops, and events.
With these latest additions, Protea Hotels by Marriott continues to grow its presence across Africa, now boasting more than sixty properties across nine countries, including Angola, Botswana, Malawi, Namibia, Nigeria, South Africa, Tanzania, Uganda, and Zambia. With a wide-ranging footprint across both business hubs and leisure destinations, Protea Hotels by Marriott remains a top choice for travellers looking to experience the best of Africa.
Protea Hotel by Marriott Lusaka International Airport.
Protea Hotel by Marriott Delta.
Sibani Lodge launches new day visitor activities and dining experience
Sibani Lodge is delighted to announce its brand-new offerings, featuring a range of exclusive daytime activities and an exceptional dining experience, designed specifically with day visitors in mind and making it an ideal escape for those seeking a luxurious getaway and some bucketlist ticks close to the city.
Located within the Mount Savannah Game Reserve, just 60 km from Sandton and set amidst the picturesque backdrop of the historic Cradle of Humankind, Sibani provides a convenient escape from the city while celebrating the land’s rich historical significance and inviting guests to reconnect with nature.
Adventure lovers and nature enthusiasts will find joy in morning, afternoon and sunset nonBig 5 wildlife drives, offering captivating wildlife sightings framed by stunning landscapes. For those who prefer a more leisurely pace, guided wine tastings overlooking the watering hole or a sunset picnic at one of the reserve’s viewpoints offer a serene retreat. Meanwhile, the on-site spa elevates self-care, melting away everyday stresses and encouraging guests to adopt a slower pace as they unwind amidst nature’s splendour.
Central to the Sibani Lodge experience is The Restaurant by Chef Ken Phuduhudu, a premier dining destination that redefines modern South African cuisine. Chef Ken’s innovative approach marries traditional flavours with contemporary techniques, using locally-sourced ingredients to create dishes that are both familiar and refreshingly new.
Renowned for his expertise honed in some of the world’s most prestigious kitchens, Chef Ken’s passion for haute cuisine and commitment to blending culinary science with diverse traditions have earned him accolades and the honour of serving notable figures, including President Barack Obama and the Clinton family. His culinary offerings range from tantalising tapas ideal for social dining and light bites around the pool, to hearty pastas, crowd-pleasing mains, and delicious burgers. The vibrant energy Chef Ken brings infuses every dining experience with a touch of magic, ensuring all palates and preferences are catered to, including the memorable boma night braais. Dining at Sibani Lodge offers a range of options: breakfast from 08h30 to 10h00, lunch from 12h30 to 15h30, and dinner from 18h00 to 19h30 (closed on Fridays). On Fridays, the Braai dinner at the Glamping Boma provides a unique dining experience (prebooking is essential, and day guests must prepay a deposit).
As summer arrives, the lodge’s outdoor pool area transforms into a lively social hub. Guests can relax with refreshing beverages or craft cocktails from the bar while taking in
panoramic views and enjoying the sunshine. This inviting space is perfect for hosting friends, celebrating special occasions, or simply unwinding during a stay at Sibani Lodge.
Additionally, Sibani Spa invites guests to indulge in a range of bespoke treatments that are meticulously designed to both pamper and rejuvenate. The spa’s unique setting offers treatments in both luxurious indoor spaces and bespoke outdoor setups, weather permitting, allowing guests to fully enjoy the breathtaking surroundings. Open daily, to both in-house guests and day visitors, advance bookings with payment confirmation are required and cancellation fees will apply for any changes made with less than 48 hours’ notice.
Promising an escape from the everyday, offering a blend of natural beauty, exceptional dining, and heartfelt hospitality, Sibani is the perfect setting for year-end celebrations, spa parties, birthday gatherings, and even bachelorette events. Day guests looking to extend their celebrations can opt for a transfer service add-on, ensuring a seamless journey from the lodge, back to your front door, and vice versa.
Radisson Hotel Group delivers strong growth
Radisson Hotel Group reports a strong H1 2024 with significant milestones across its global brand portfolio, further expanding and strengthening its business and leisure footprint worldwide. The Radisson Collection, Radisson Blu and Radisson RED brands have achieved remarkable growth, with the introduction of the Radisson Collection and Radisson RED brands in several new markets and nearly 20 new Radisson Blu signings.
Radisson Hotel Group continues to deliver on its progressive growth plan during the first half of 2024, welcoming over 130 new signings and openings across EMEA and APAC. This includes the Group’s Radisson RED brand expanding into several (new) markets, such as Ireland, New Zealand, Thailand, Laos, and China, bringing its global portfolio to nearly 90 hotels.
Elie Younes, executive vice president and global chief development officer at Radisson Hotel Group, said:“During the first six months of 2024 we reported strong growth across our international portfolio, while consistently creating relevance for guests and value for owners. Radisson Hotel Group’s brands offer a clear solution for every market. We thank our owners, partners, and dedicated teams, whose trust, collaboration, and commitment drive our continued success.”
In EMEA, Radisson Hotel Group achieved significant portfolio growth across key destinations. Highlights include the signing of the first Radisson Collection in Paris (France), located near the Louvre Museum, and the opening of the
Radisson Collection Hotel, Roma Antica in Rome (Italy), situated close to the Pantheon. Reinforcing its presence in Saudi Arabia, Radisson Hotel Group also announced the signing of the Radisson Collection Residences in Riyadh. Targeted to open later in 2024, this will be the Group’s 10th property in the city and 44th in the Kingdom of Saudi Arabia, which includes hotels in operation and under development.
In the first half of 2024, the Group has signed nearly 20 new Radisson Blu hotels, continuing the brand’s leading status as the largest upper upscale brand in Europe for over 12 years. Additions to the portfolio include new signings in Montenegro, Italy, Tunisia, Tanzania, and the world-famous Radisson Blu Das Triest Hotel in Vienna, which will open its doors in the coming months.
The first six months of 2024 also marked the introduction of the Radisson Individuals brand in the attractive Cote d’Azur region of France and the expansion of its footprint in the UK, including the signings and openings of new properties in Folkestone (Kent) and Surrey.
In collaboration with their longstanding strategic partner,
blend of art and lifestyle, showcasing captivating artwork by Signature Artist D*Face.
Ramsay Rankoussi, vice president of development for Africa and Turkey at Radisson Hotel Group, stated:“During the first half of the year, we signed seven new hotels in Africa, a testament to our ambitious expansion strategy, reflecting significant growth in key African markets like Morocco, Nigeria, Tunisia, and Ethiopia, along with our eagerly anticipated debut in Tanzania. These new signings underscore our commitment to both conversion opportunities and portfolio diversification, introducing new brands and solidifying our presence in those rebounding markets. Following a strong first half of the year, we are committed to maintaining this momentum in the second half, with a particular focus on expanding in key markets such as Morocco and South Africa. Our goal is to double our portfolio in these two countries, aiming to reach 25 hotels by 2030.
In APAC, Radisson Hotel Group accelerated its growth with significant developments in China, adding over 5,000 keys through new openings and signings in key cities such as Beijing, Shanghai, and Chengdu. This expansion contributes to a robust portfolio of over 400 hotels across various stages of development and operation in the region.
Strengthening its regional footprint, the Group continues to cater to growing demand with new signings in key Southeast Asian markets such as the Philippines, Vietnam, Cambodia, Indonesia, and Laos.
India remains a strategic focus area for Radisson Hotel Group following the signings and openings of nearly 25 hotels in 2024, including India’s first Cricket Stadium Hotel and the prestigious Radisson Collection in Udaipur. The recent grand opening of Radisson Collection Hotel & Spa, Riverfront Srinagar, also underscores the Group’s strategic advancement in the Indian market.
Radisson Hotel Group continued to grow its upscale resort destinations, with signings and openings in breathtaking locations such as Sardinia, Poland, Montenegro, Indonesia, Vietnam, and India.
PPHE Hotel Group, Radisson Hotel Group opened the doors to art’otel Hoxton in London, UK. This hotel brings together a distinctive
The Liz McGrath Collection now included in SLH partnership with Hilton
The Liz McGrath Collection is now part of an exclusive partnership between Hilton and Small Luxury Hotels of the World (SLH).
The three hotels within the Collection, The Cellars-Hohenort, The Marine and The Plettenberg, remain independently, family owned. The only SLH members in South Africa, they form part of 400 SLH hotels, which may now be booked on all
Hilton direct booking channels, including Hilton.com and the Hilton Honors app.
participating SLH hotels offer travellers new ways of staying with Hilton. This includes exclusive on-property benefits to members of the guest loyalty program Hilton Honors, who can now earn and redeem Points for SLH stays.
City Lodge Hotels honours top achievers at Leaders Awards 2024
City Lodge Hotels proudly celebrated its top performers at the annual CLH Leaders' Conference gala dinner on 17 September 2024.
The event, held with great excitement and anticipation, honoured individuals and teams who have demonstrated exceptional commitment, skill, and passion in their roles throughout the year.
The following awards were presented to deserving winners:
Rising Star Award: Thatho Miya, assistant general manager at City Lodge Hotel Johannesburg Airport, Barbara Road.
Player’s Player Award: Rose Bischoff, sales executive at support office.
People Award: Stephan Pietersen, general manager at City Lodge Hotel Bloemfontein.
Food and Beverage Awards by Brand:
• Courtyard Hotel Waterfall City
• City Lodge Hotel at OR Tambo International Airport
• Town Lodge Gaborone, Botswana
• Road Lodge Pietermaritzburg — Overall Group Winner
Revenue Driver Award: Erich Oberhauser, general manager at Courtyard Hotel Gqeberha.
HotelOperationoftheYearAwardsby Brand:
• Courtyard Hotel Gqeberha
• City Lodge Hotel GrandWest — Overall Group Winner
• Town Lodge Roodepoort
• Road Lodge Sandton
CEO’s Award — Hotelier of the Year: Dean Samouilhan, general manager at City Lodge Hotel GrandWest.
Andrew Widegger, chief executive officer, said: “These awards showcase the incredible dedication of our people, who continually strive to provide world-class service and memorable experiences to our guests. Congratulations to all the recipients for their outstanding achievements.”
CEOs Award — Hotelier of the Year 2024 is Dean Samouilhan, GM of City Lodge Hotel GrandWest with Andrew Widegger, CEO.
F&B Award - Overall winner - Road Lodge Pietermartizburg, presented to GM Sinazo Mazantsana by the Operations Team.
Hotel Operation of the Year Award — Overall Winner 2024 is City Lodge Hotel GrandWest, with GM Dean Samouilhan pictured with the COO and Operations Team.
People Award 2024 winner Stephan Pietersen, General Manager at City Lodge Hotel Bloemfontein with Marcel Kobilski, Group HR Director.
Revenue Driver Award 2024 winner Erich Oberhauser, GM Courtyard Hotel Gqeberha with Zuki Jantjies, Divisional Director Sales & Marketing.
Luxury Table Bay Hotel restaurant receives international award
South Africa’s celebrated and much-loved TV chef, Siba Mtongana, has just clinched a prestigious new international culinary award at the fifth annual World Culinary Awards.
For the second year running, Siba: The Restaurant at the five-star Table Bay Hotel was named Africa’s Best Fine Dining Hotel Restaurant Award.
Voted for by culinary professionals, media, and consumers worldwide, the award recognises Siba: The Restaurant’s commitment to excellence in fine dining and was announced at a gala dinner held in Dubai on 2 October.
Speaking at the event, a delighted Siba said, “Family, we did it. South Africa, we did it. Africa, we did it”.
“I am always honoured to accept this award on behalf of my team who puts in much hard work to maintain our high standards. This is what keeps guests
coming back for more, and spreading the word both locally and internationally,” said chef patron Siba Mtongana. “What makes the World Culinary Awards so special is that our guests were given the chance to vote, so it is thanks to their love and support that we got to bring it home.”
The Table Bay Hotel general manager, Joanne Selby, said: “Siba is extraordinarily talented and we are extremely proud that she has chosen to partner with us. We know first-hand how much hard work Siba invests in her restaurant and in training her staff to international standards, so we salute her success and celebrate her win with her”.
Since opening a pop-up at the hotel in
December 2020, and then launching her restaurant in 2021, Siba: The Restaurant has received multiple accolades including:
• Top Restaurant Award for Service Excellence from the Restaurant Association of South Africa;
• Best Hotel Restaurant and the Excellence Award at the Luxe Restaurant Awards.
• United Kingdom’s LUXlife Magazine named Siba - The Restaurant as Cape Town's Most Exclusive Fine Dining Experience for 2023.
• The Best in Hospitality and First Among Equals awards at the recent ‘40 Under 40 Business Awards’.
• Best Fine Dining Hotel Restaurant in Africa award at the World Culinary Awards in 2023 and now again in 2024.
Overall Events & Communication celebrates 15 years
Overall Events & Communication, a renowned event management and communications company, marks 15 years of excellence in the business events industry. Since its inception in 2009, the company has grown into a trusted partner for corporate and government clients, offering comprehensive event management services across South Africa, with a focus on the Eastern, Southern, and Western Cape regions.
Founded by Claire Kivedo, managing creative director and 100 per cent shareholder, Overall Events & Communication has cemented its place in the business events landscape, delivering innovative and impactful events. With expertise from conferences, exhibitions, large-scale corporate functions, and highprofile government events, the company continues to elevate industry standards.
Reflecting on 15 years of industry service, Ms Kivedo, said: “Our journey has been defined by our commitment to understanding the evolving needs of the business events sector. We not only pride ourselves on delivering seamless event management, but also on crafting experiences that align with our clients’ strategic business objectives. The industry has undergone immense changes in the last decade, especially with the rise of digital and hybrid events, and we are proud to have been at the forefront of adapting to these trends.”
Industry innovation and expertise
Overall Events & Communication has developed a robust service offering that addresses the increasingly complex demands of the business events industry. The company’s ability to handle events, from
concept to execution, while incorporating cutting-edge technologies such as live streaming and social media engagement, has made it a preferred service provider for highprofile clients such as the Mandela Bay Development Agency, Coega Development Corporation, and Volkswagen Africa Group.
The company’s portfolio of services includes:
• Full Event Management (Conferences, Exhibitions, and Corporate Events)
• Digital and Hybrid Event Solutions (Live Streaming and Virtual Platforms)
• Strategic Communication and Public Relations Management
• Social Media Campaigns and Event Branding
• Stakeholder Engagement and Client Service Management
• Videography, Photography, and Event Broadcast Production
One of Overall Events & Communication’s key strengths is its commitment to providing end-to-end solutions tailored to meet the specific needs of each client. From intimate boardroom meetings, to large-scale corporate gatherings hosting thousands of delegates, the company excels in delivering events that create value, foster engagement, and drive measurable outcomes for businesses.
Key client partnerships in the business events sector
Throughout its 15 years in business, Overall Events has worked with a wide range of corporate and government clients, helping them execute successful business events that enhance their stakeholder relationships.
Claire Kivedo adds, “As the industry continues to evolve, we are focused on staying ahead of trends and providing innovative solutions that allow our clients to maximise the impact of their events. We believe that hybrid and digital solutions will remain a key component of the business events landscape, and we are committed to delivering high-quality services that reflect this shift.”
Looking ahead
As Overall Events & Communication celebrates its fifteenth anniversary, the company remains committed to expanding its reach in the business events sector. With a focus on innovation, technology, and client service, the company is poised to continue its upward trajectory and make an even greater impact on the industry in the years to come.
Joburg Tourism welcomes Thembinkosi Sindane
The Joburg Tourism Company (JTC) is delighted to announce the appointment of Thembinkosi Sindane as senior manager: tourism development.
With a wealth of experience in tourism and local economic development (LED), Mr Sindane brings an impressive track record of project conceptualisation, packaging and implementation.
Mr Sindane’s career has spanned across several reputable local government institutions, including the Buffalo City Metropolitan Development Agency, uMgungundlovu District Municipality and Makana Municipality in Grahamstown. During his tenure, he secured funding for numerous LED and tourism development projects and played a pivotal role in transitioning the municipal spatial planning framework to align with the Spatial Planning and Land Use Management Act (SPLUMA).
His extensive knowledge in investment facilitation has been key in attracting private sector investment in tourism, ICT and manufacturing projects. He has led initiatives such as the development of a heritage museum in Makhanda, as well as
the Creative City Project and the Fingo Festival, a fringe component of the worldrenowned National Arts Festival. He was also instrumental in the development of various tourism routes in Buffalo City and managed numerous place-making initiatives, including the development of digital interpretive boards.
Mr Sindane’s appointment marks a significant step in JTC’s strategic objectives to expand tourism offerings in Johannesburg. His vision focuses on broadening the tourism supply base by developing products and facilitating investment in niche development areas such as sports tourism, medical tourism, real estate tourism, and rail/transport tourism.
“The tourism sector holds immense potential for economic growth and job creation, and I am excited to contribute to its development,” Mr Sindane said. “By focusing on niche areas to develop the sector, we can unlock new opportunities, particularly for youth, and build the skills
needed for them to participate in the broader tourism economy.”
Thandubuhle Mgudlwa, chief executive officer of Joburg Tourism Company, is confident that Mr Sindane’s expertise and vision will enhance Johannesburg’s position as a leading tourism destination, driving innovation and inclusivity within the sector.
Marketers need a better approach to exhibitions for ROI
Live events and exhibitions have reclaimed their place as a vital part of the marketing mix, following the post pandemic return of business tourism and people’s need for human connection. But marketers are still leaving money on the table by not maximising their lead generation and conversion strategies.
Research shows that the global exhibition market will see seven per cent CAGR over the next few years from $39.4 billion in 2023 to $69 billion by 2032, as businesses look to showcase their products and services. In South Africa, revenue is set to grow 19 per cent this year as activity increases from 40 per cent in the first half of 2024 to 53 per cent in the second half.
“As the competitive landscape of business continues to evolve, the need for innovative marketing strategies becomes paramount,” said Gary Corin, chairperson at the Association of African Exhibition Organisers (AAXO). “For marketers seeking to enhance brand visibility and drive business growth, exhibitions and live events represent an invaluable asset in the media and marketing mix. But many brands are not yet optimising their potential.”
Exhibitions drive brand visibility
Unlike other marketing channels, face-to-face interactions at live events and exhibitions foster deeper relationships with potential customers. The tactile experience of engaging with a product or service in person can leave a lasting impression, significantly increasing brand recall.
Exhibitions also attract diverse audiences — from industry professionals, to decision makers and influencers. This concentration of potential clients makes it a prime opportunity for brands to enhance their visibility in a crowded marketplace.
By strategically designing exhibition spaces, and engaging attendees with interactive displays, brands can create memorable experiences that resonate long after the event has concluded. Trade fairs, which account for the largest share of the exhibition market, have seen a particular rise again, with a growing number of events in industries such as healthcare, technology, and manufacturing.
Tactics for better lead generation
One of the most compelling benefits of exhibitions is the ability to generate high-quality leads. A substantial percentage of attendees are prospective buyers actively seeking solutions to
their needs. Brands can connect with these individuals in real-time, facilitating immediate conversations that can lead to conversions. But to maximise lead generation, it’s crucial for brands to employ effective marketing strategies. And this is where Mr Corin believes marketers could get more leverage, suggesting the following actions:
• Pre-show. Leverage social media, email campaigns, and targeted advertisements to promote a presence at the event. Engaging content, such as sneak peeks of product launches or behind-the-scenes footage, can build excitement and encourage attendance.
• Duringtheexhibition. Implement lead capture technologies like QR codes or digital forms to streamline the follow-up process, ensuring that no potential client slips through the cracks. Additionally, offer incentives for signing up, such as exclusive access to content or discounts on future purchases, to further enhance lead capture efforts.
• Post-show. Brands should prioritise timely follow-ups with collected leads. Personalised emails that reference specific conversations or interests expressed during the event can significantly increase the likelihood of conversion. Furthermore, analysing the data gathered during the exhibition can provide insights into attendee behaviour and preferences, informing future marketing strategies.
Overall, by combining proactive outreach with effective on-site engagement and diligent post-event follow-up, brands can significantly boost their lead generation efforts and convert more prospects into loyal customers.
Measurability key to success
“Despite the clear advantages of exhibitions, many brands underinvest in this channel, often viewing it as a one-off event rather than a strategic component of their marketing mix,” Mr Corin said. “To unlock the full potential of exhibitions, businesses must recognise them as an ongoing investment rather than a mere expense.” He said that increased investment in exhibition participation should be directed
toward not only the physical presence, but also the technology and analytics that can enhance the experience.
The use of digital and virtual platforms, including virtual reality and augmented reality, is set to further boost the exhibition’s growth. This includes using data analytics to measure the success of each event such as tracking foot traffic, engagement levels, and lead quality. By integrating these insights into marketing strategies, brands can refine their approach and improve ROI for future exhibitions.
Dynamic
channels for business growth
Emerging economies are playing a significant role in the growth of the exhibition market. As these countries continue to develop and invest in infrastructure and industries, they are becoming popular destinations for international exhibitions and trade shows. This trend presents an opportunity for brands to tap into new markets and expand their reach.
Exhibitions can act as economic enablers, driving not only individual brand growth, but also contributing to broader industry and regional economic development. By investing in exhibitions, brands can play a part in revitalizing economies, fostering innovation, and creating job opportunities.
Investment is crucial
“Exhibitions are not just events; they are powerful marketing tools that can drive brand visibility, generate quality leads, and deliver measurable ROI,” Mr Corin said. As marketers navigate the complexities of modern marketing, it’s crucial to recognize exhibitions as a dynamic channel for business growth, he said. The unique blend of direct engagement, brand visibility, and lead generation positions exhibitions as a vital element of a comprehensive marketing strategy.
“By investing strategically, and measuring outcomes effectively, brands can unleash the full potential of exhibitions, paving the way for sustainable business growth and success in an increasingly competitive landscape,” Mr Corin said.
Nairobi to host Africa Youth in Tourism Innovation Summit and Challenge
Kenya reinforces its position as a hub of African tourism as its vibrant capital city of Nairobi has been selected to host the Africa Youth in Tourism Innovation Summit and Challenge (AYTIS) for the years 2025, 2026 and 2027. This prestigious Pan-African event is dedicated to promoting and uplifting innovative entrepreneurs within the tourism sector across the continent.
The announcement follows the successful 2024 AYTIS held in Windhoek, Namibia, which attracted over 500 delegates. The event brought together 300 entrepreneurs, in addition to senior government officials, and industry leaders from across Africa, fostering collaboration and showcasing the continent’s burgeoning tourism potential.
Tourism Events Advisory and Management Services Africa (TEAMS Africa), a joint venture between esteemed travel industry professionals Barry Clemens, Joram Mwinamo and Håvar Bauck, will host the upcoming summits in Nairobi. The exact dates and venue for the 2025 Summit will be announced later this month.
“Tourism has the potential to be a leading driver of economic growth and job creation in Africa for decades to come. Our goal is to showcase and uplift the innovators that are building tomorrow’s travel industry and can transform tourism in Africa. By empowering young entrepreneurs and embracing innovation, we can reshape the narrative of African tourism,” Mr Bauck said.
It is crucial for African destinations to build a tourism narrative that goes beyond wildlife and beaches, highlighting the continent’s rich cultural heritage, dynamic cities, and diverse experiences. We also need to reach beyond traditional tourism source markets and segments to attract a new generation of global travellers and position this continent as the world’s fastest-growing tourism region. AYTIS is the forum that brings together the innovators who will make that happen,” Mr Bauck said.
Mr Clemens said: “It is with immense pride that I welcome the African Youth in Tourism Innovation Summit and Challenge (AYTIS) to Kenya, a nation at the heart of Africa’s tourism evolution. Having been part of AYTIS since its inception, I am thrilled to see it come home to a country that reflects the spirit of youth, innovation, and entrepreneurship in tourism.
Tourism is far more than hotels, tour operators, and flights — it is a catalyst for transformation across the entire value chain. From technology startups to local artisans, agri-businesses, and environmental conservation initiatives, tourism creates
endless opportunities for African entrepreneurs to thrive. It is essential that we support and nurture the next generation, whose ideas will propel this industry into new and exciting directions, ultimately driving economic growth and inclusive development across the continent.
Mr Mwinamo said: “Kenya is solidifying its position as a leading player in the regional tourism sector, with immense potential for growth and innovation, particularly in the realm of tourism technology. Leveraging cutting-edge tech solutions, the country is creating significant opportunities for job creation, especially for the youth and women, driving inclusive growth.
The Africa Youth in Tourism Innovation Summit (AYTIS) serves as a critical platform to harness this potential, fostering collaboration and creativity that will propel Kenya’s tourism industry into a new era of digital transformation and economic empowerment. As a key driver of sustainable development, AYTIS is poised to unlock new avenues for employment and entrepreneurship in the tourism sector.”
ILTM Africa 2025 ignites luxury and art at new Norval Foundation venue
International Luxury Travel Market Africa (ILTMA) is proud to announce that its highly anticipated 2025 event, themed ‘Ignite Africa with Luxury Travel’, will be held at the prestigious Norval Foundation in Cape Town from 6-8 April.
This move, from Kirstenbosch Gardens, marks an exciting new chapter for ILTM Africa, positioning art as a key component of luxury tourism.
“We cannot wait to welcome the world’s luxury tourism industry to Cape Town, for the 2025 International Luxury Travel Market Africa gathering. And, in the Norval Foundation in Tokai, this event will have an incredible venue to showcase Cape Town’s artistic side. Long known for our natural splendour, our food, and our wine, Cape Town is also one of the world’s great art cities, and delegates at ILTM are in for a treat at this beautiful contemporary art museum and sculpture
garden,” said Cape Town Mayor Geordin HillLewis.
“The luxury tourism sector is hugely important to Cape Town’s economy and its potential to add sustainable jobs, and it is wonderful that yet another aspect of the Mother City’s allure as a global travel destination will be highlighted through this choice of venue. I look forward to welcoming all the buyers, exhibitors, and media to ILTM Africa 2025 in April.”
Highlighting the growing importance of art in luxury travel, Megan De Jager, portfolio director, ILTM Africa, adds: “Art is fast becoming the new culinary tourism. Cultural
immersion is now a core element of the luxury tourism experience. The Norval Foundation, with its captivating art museum and sculpture garden, provides the perfect setting to explore this exciting trend and ignite new ideas about African luxury travel.”
A niche, boutique event, ILTM Africa 2025 will once again bring together the most discerning buyers and exhibitors in the luxury travel sphere. In addition to the established networking and appointment opportunities, 2025 will introduce ‘In Conversation’, a relaxed space designed to foster thought-provoking discussions and ignite the exchange of innovative ideas.
The Norval Foundation has a unique setting, combining world-class art with the natural beauty of the Cape Town landscape. From its curated exhibitions, to the inspiring outdoor sculpture garden, the venue provides numerous opportunities for exploration and discovery, while conducting business.
“As an art museum which prides itself on amplifying African art and artists, we are very pleased to be able to introduce a new audience of international guests to our museum and art offering, creating an introduction to some of the incredible talents our country and continent have to offer. As we work to celebrate African artists on a global stage and support art education, this partnership serves to support this mission with guests from around the world,” said Caroline Greyling, museum director, Norval Foundation.
Next year, ILTM Africa will also be collaborating with local artisans, providing a unique platform to showcase their talents and connect with key players in the luxury tourism industry. This initiative reinforces the Norval Foundation’s dedication to promoting modern and contemporary art from Africa and the diaspora, further igniting the synergy between luxury travel and African creativity.
Megan De Jager, Portfolio Director at Africa Travel Week (2024).
Geordin Hill-Lewis, Cape Town Mayor.
Caroline Greyling, Museum Director, Norval Foundation.
The strength of many voices
Industry associations serve as the collective voice for businesses, and professionals in the world of meetings and events, influencing policy and driving innovation. As the industry continues to evolve, the importance of these associations has never been more apparent.
By Glenton De Kock, chief executive officer of SAACI
The true power of these associations lies not just in their individual efforts, but in their ability to come together with a unified message,‘Many voices with one message will lead to a more profound impact’.
The past weeks have seen the power of collaboration for our industry, as well as our members. The Joint Member Meeting Session (JAMMS) in Cape Town and Johannesburg provided an opportunity for members to find out more information about the work these associations (including SAACI, SATSA, FEDHASA, Wesgro, Cape Town Tourism and the City of Cape Town with South African Tourism) have been focusing on.
Diversity is a strength that allows associations to advocate effectively across the varying needs of our industry. It helps us identify emerging trends and challenges, and fosters innovation through the exchange of ideas. This has ensured that comprehensive support and resources to members are provided.
Economic volatility and budget constraints, particularly within the public sector, limit the funding available for marketing, infrastructure development, and other essential aspects of hosting destination events. South Africa faces stiff competition from other global and regional business events destinations, particularly in terms of cost, accessibility, and quality of service.
For example, a unified voice for an improved VISA access process is yielding positive results that will influence international travel policies and stakeholders. SAACI and other events associations are working with the Department of Home Affairs, and Operation Vulindlela in the Presidency, to ease the visa regime and increase international arrival numbers. The collective credibility of all the associations involved in this initiative has lent weight to the industry’s needs and proposals. This collaborative effort has reduced redundancy and allowed for more efficient use of limited resources.
In an era where the meetings and events industry face both unprecedented challenges and exciting opportunities, the role of private sector industry associations has never been more critical.
By embracing the power of many voices united behind one message, these associations can amplify their impact, drive positive change, and ensure the continued growth and success of our vital industry.
As we move forward, remember that our strength lies in our unity. Together, we can shape a brighter future for the meetings and events industry, and have a lasting socioeconomic impact on a global scale.
AAXO calls for investment in exhibitions, to drive youth employment
Youth unemployment is a huge problem in South Africa. But more relief could be coming from the rapidly growing events and exhibitions industry, as business tourism ticks up in step with a healthy return of leisure visitors to the country.
According to the WTTC's Economic Impact Report, travel and tourism is expected to grow at a 7.6 per cent annual rate over the next decade, far outpacing the country's overall economic growth rate of 1.8 per cent. The events and exhibitions industry, a subset of this sector targeting business travellers, is set to match this growth, creating more than 800,000 jobs by 2032.
The Association of African Exhibition Organisers (AAXO) has issued a clarion call for immediate action to harness the transformative economic power of exhibitions, as South Africa heads into peak events season on the business calendar.
“It is crucial to recognise that, while Tourism Month celebrated our vibrant culture and heritage, the exhibitions sector is a vital engine for job creation and economic renewal. With youth unemployment reaching 60.8 per cent in the second quarter of 2024, the need for effective job creation strategies has never been more urgent,”said AAXO chairperson Gary Corin.
Exhibitions and events stand as powerful economic drivers, offering significant employment opportunities and skill development, particularly for our youth. To support this initiative, AAXO will soon release an Exhibitions Careers Booklet, highlighting diverse career paths within the industry for those who may not have access to traditional
higher education.
The exhibitions sector promotes on-the-job training, with numerous organisers, venues, and suppliers offering internships and inservice training programmes. By engaging in these initiatives, unemployed youth can gain invaluable practical experience, forge essential networks, and enhance their employability — contributing not only to their personal growth but also to the economic development of our communities.
Why exhibitions matter
1. Economic Growth
Exhibitions attract businesses, investors, and consumers, generating substantial revenue for local economies. The global events industry contributes approximately $1 trillion annually, with South Africa’s exhibitions sector alone generating billions, benefitting local hotels, restaurants, and small businesses.
2. Job Creation
The events sector encompasses a diverse array of roles, from event planning to hospitality. By investing in exhibitions, we can create pathways for our youth, equipping them with essential skills and enhancing their employability.
3. Youth Empowerment
Nearly 19 per cent of Africa’s population is aged 15-24. In this age-group,
unemployment averaged 56.15 per cent for South African youth over the past decade. Exhibitions serve as vital platforms for young entrepreneurs and job seekers, fostering networking and mentorship opportunities that lead to sustainable employment. Government initiatives, as outlined by Tourism Minister Patricia de Lille in her July 2024 budget speech, play a crucial role in revitalising business tourism and empowering communities. With a budget allocation of R2.7 billion for 2024/25 focused on domestic
Gary Corin.
Photo by
tourism recovery, the government is committed to ensuring that all South Africans benefit from the tourism sector.
Exhibitions represent a unique opportunity for job creation. The Tourism Incentive Programme (TIP), with R172.1 million in funding, supports small businesses in participating in trade exhibitions. This past year, TIP allocated R18 million to assist 130 small enterprises at major events, driving visibility and creating jobs.
Act now. The future of our youth and economy depends on it. It is crucial for stakeholders within the exhibitions sector to align with government objectives. By working together, exhibitions can become beacons of hope, driving economic growth and empowering our youth.
“Let’s harness this momentum to transform exhibitions into powerful catalysts for job creation and economic empowerment for South Africa's youth,” Mr Corin urged. “We invite you to join us in this essential mission. Together, we can unlock the potential of exhibitions to create a brighter future for both our youth and our economy.”
Image by ColdwellPro
If you can’t measure it, you can’t manage it
Organisations within the MICE industry must prioritise sustainability reporting and host green events if they intend to meet the industry’s Net-Zero emissions goal by 2050.
This requires continuous measurement and monitoring of the environmental impacts of events. While there are various methods to calculate carbon footprints, each calculation should clearly define its boundaries, indicators, and reporting format, to maintain transparency.
Setting boundaries
When calculating your carbon footprint, defining the boundary of what is included or excluded in the report is crucial. These boundaries are not rigid, but should be clearly established and disclosed, to ensure clarity.
A practical approach is using a financial boundary, where only the activities included in the event’s budget are considered. For example, if meals are provided during the event, the emissions associated with food production should be factored into the footprint. However, if a third party sponsors an external dinner, it may be excluded from the carbon footprint report.
Another example is considering who takes responsibility for transport emissions for a large music festival. While it is necessary to account for emissions generated by the travel of artists and crew, emissions from attendees may be excluded because the organiser has limited control over these.
A boundary-setting tree is an effective tool to help event planners determine what to include or exclude in large events, ensuring consistency in reporting over time.
Indicators
An indicator provides insight into the state or level of a specific item. There are two main categories of indicators that help us track the impact of events:
1.Eventindicator
These allow us to compare different events based on specific criteria, such as the days of the event, the number of people, the size of the exhibition space, etc.
2.Performanceindicator
These indicators review the performance of the event, including how much water or electricity is used or how much waste is generated.
When choosing indicators, it is essential to ensure that suitable data is accessible. These indicators can be generic or tailored to your specific event, but they must have clear descriptions and use standardised units (such as kilometres, bed-nights, or kilowatt-hours) to ensure consistency in reporting.
Another key factor to consider is the materiality or relevance of these indicators — ensuring that they are both suitable and realistic for the event’s context. This guarantees that the data collected is meaningful and that the resulting reports are accurate and actionable.
Reporting
Regardless of whether you’re measuring your full carbon footprint, tracking and disclosing your key performance indicators (KPIs) is highly encouraged. By measuring these KPIs,
By Grace Stead, Steadfast Greening
event organisers can gain valuable insights into the impacts of their activities and decisions.
To compile a comprehensive carbon footprint report, you must provide the necessary data for the selected indicators. The event organiser plays a critical role in this process, being the closest to the event’s operations, as they are in the best position to offer accurate data and insights into the onthe-ground situation. This helps to ensure that the carbon footprint report reflects the real impacts of the event.
Events need to take responsibility for their environmental impact. If you can’t measure it, you can’t manage it. Event organisers should assess their event’s impact by establishing clear boundaries and indicators. Consistent and transparent reporting is also crucial for compiling a carbon footprint report, which can guide efforts like carbon offsetting.
About us
The Event Greening Forum is a non-profit organisation that promotes sustainability within the business events sector.To find out more, please visit www.eventgreening.co.za
Exhibition Freighting’s heart has always been rooted in family values, equality, and community. We have been involved in community upliftment since we established the business in 2002 and last year we decided to officially give it a name the ‘Earn-as-you-Learn’ programme.
By Jacqui Nel, vice chairperson and director of
We recognised, after the pandemic, how heavily the exhibition and conference industry was hit and how that impact rippled all the way down to the crew, resulting in unemployment and poverty.
The Earn-as-you-Learn programme gives young people hands-on, practical training in
the logistics industry, including operating a pallet jack, a forklift, de-crating and re-crating cargo, learning to communicate effectively with others, working as a team and being aware of the health and safety practices, while looking after clients on a show site. This not only equips them with valuable skills but also provides them an income, boosting their confidence and dignity and providing them with career possibilities and opportunities. It’s about changing one life at a time, and creating a ripple effect that impacts their families and broader community. For us, it’s a way of ensuring that our success as a business has a deeper, long-term impact on society. We’re incredibly proud of the Earn-asyou-Learn programme because it’s more than just a training initiative — it’s a pathway for
young people to build real, tangible skills that open doors for them, not only in logistics but transferable to any industry.
The programme has been hugely beneficial. From an operational standpoint, the learners that we train often become invaluable on-site support during exhibitions, bringing a fresh energy to our team, while providing high-quality service to our clients, and our clients see that by working with us, they’re also contributing to a larger cause. The more we grow, the more this programme will grow alongside us — because giving back is part of who we are as a company, and it’s a reflection of our values and our commitment to making a real difference. They rely on us, and so can you.
Exhibition Freighting
Tourism and the senior market
With the first wave of baby boomers now well into retirement age, the senior market has become one of the fastest-growing areas of tourism. From a tourism perspective, this market is really three markets, what we may call the ‘young seniors’, the ‘middle seniors’, and the ‘older seniors’.
Young seniors are people born from 1946 to 1960. Although many of these people are now retired, many of these people are still highly active, and some, such as the author, are still working. Many have now paid off their home mortgages, see their children as self-sufficient, and have minimal debt and financial obligations. Because they now have added expendable income, less home responsibilities, and good health, they are prime candidates to travel.
The middle senior market is considered people who were born from 1930 to 1945. These are the pre-baby-boomers. Almost all of the people falling into this category are now retired. Many tend to spend a greater amount of time visiting family and friends, and have slightly higher medical costs, but still desire to travel. As in the case of all senior travellers, this group places a great deal of emphasis on personal and group travel safety and security.
The third group, which we call the ‘old seniors’, are those people born before 1930. Many of these people are less likely to travel, but when they do travel, they often seek both security and personalised service. Many in this group have medical problems and require special attention.
Despite the fact that the senior market group has three sub-groupings, they share enough common characteristics to be treated as a single cohort. Although much of this column uses US data, the general trends toward increased senior travel and a strong senior market hold true for most developed, and many developing nations.
Here are some valuable pieces of data regarding the senior market. In the developed world, the ‘young senior’ market is the largest and wealthiest niche market in the USA. According to the most recent Survey of Consumer Finances released by the Federal Reserve in 2022, the average net worth of American seniors between the ages of 64-75 is around $1.7 million, compared with a median net worth of around $410,000. For those 75 and older, the average net worth is estimated to be just under $1.65 million, with a median net worth of just under $370,000. Although these figures refer to the United States, the economic picture is approximately the same (adjusting to the size of the country) for the other developed nations and many of the developing nations. It should also be stated as a word of caution that much of their net worth is due to stock
By Peter Tarlow, Tourism & More, Inc
and bond prices and privately owned property such as homes. The figures do not consider inflation.
Tourism officials would do well to remember that senior citizens now live longer than their parents, tend to be more active, and travel more. By 2030, seniors will control a large percentage of the world’s assets and will tend to spend more and demand more.
This column offers several ideas and suggestions on how to deal with the senior market and prepare for its economic impact on both travel and tourism.
• Seniors are not only the developed world’s wealthiest group, but also most demanding. The parents of today’s upcoming senior citizens tended to spoil them as children. This means that senior citizens are not afraid
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to demand what they want, and complain until they get it. In addition, the Young Seniors come out of an age of political activism. Those organisations, businesses, and institutions that provide good customer service, have a great opportunity to thrive. Those who do not may face economic destruction and lawsuits. This principle is true, not only for businesses, but also for governmental agencies.
• Tourism Surety is important to senior travellers. As we age, we tend to become more psychocentric in our travel habits and demands. Especially in an age of terrorism, and in places of high crime, seniors will demand good security. Those cities that have developed TOPPs (tourism-oriented policing/protection services) units will have an added marketing advantage. In contrast, those cities that have not established such units may find that both their citizens and businesspeople may ask some very hard questions, as these locales begin to lose travel and tourism market share.
• Seniors tend to experience higher levels of frustration. This frustration manifests itself in a lack of patience, refusal to read small print, and almost zero tolerance for poor service.
Tourism locales that wish to capture the Senior Market need to review not only their physical structures (for example, are they accessible to everyone?) but also the size of print that they use in information brochures, and signage, and the level of customer service and visitor protection offered.
•Many seniors manifest tendencies to visit and even move toward quieter and less congested areas. This migration toward ‘liveable outer fringes’means that tourism facilities can no longer be centred just in the principal cities. Smart tourism bureaux will know how to take advantage of a dispersed tourism market, and attract people who shun the inner cities due to perceived high crime rates, poor customer service, and difficult parking conditions.
• Smart tourism bureaux and businesses know that this is the time to develop a senior task force. This senior tourism task force should keep abreast of the newest travel trends and demographic changes. For example, many tourism professionals are under the mistaken notion that the trend of travelling (or moving) to warmer states will continue well into the future. Recent data, however, suggests that there
is now a reverse flow, as aging seniors seek to be closer to children, family and friends. This reverse migration now means that those tourism entities located in colder climates will have many new business opportunities. Your senior tourism task force should then be composed of a wide range of experts, from a marketing expert to a tourism security expert, from health experts to food safety and food dietary experts, from transportation specialists, to representatives of the hotel and restaurant industries.
• The lack of good and dependable airline service will become a major difficulty for the senior tourism industry. Many airlines have switched to smaller and less comfortable aircraft. The trend toward regional jet commuter planes, along with increased security hassles at airports, has made travel especially hard on senior travellers. Many of these potential travellers are now shying away from air travel and long-range travel and are seeking travel opportunities closer to home instead. Regional marketing and the use of city personnel as marketing agents may pay off in increased tax revenue and new business opportunities.
Building back Exhibitions and Events together!
SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY
EXCO AND HEAD OFFICE
Chairperson
Jaques Fouche
e: jaques@be-moved.co.za
c: +27 (0)60 993 7542
Vice-chairperson
Gheeta Payle
e: gheeta.payle@inhousevtm.com
c: +27 (0)61 609 8585
Treasurer
Alex Wrottesley
e: alex@intoafrica.co.za
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Glenton De Kock
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REGIONAL COMMITTEE CHAIRPERSONS
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Neil Mouton
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e: ec.za@saaci.org
KwaZulu-Natal Chairperson
Kavitha Dhawnath
c: +27 (0)83 607 2006
e: kzn.za@saaci.org
Gauteng Chairperson
Mary Mahlangu
c: +27 (0)81 574 9493
e: jhb.za@saaci.org
Western Cape Chairperson
Ansu Colditz
c: +27 (0)82 457 8071
e: wc.za@saaci.org
Learning Ambassador
Esti Venske
c: +27 (0)83 482 9276
EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERNAFRICA
EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERNAFRICA
TINSA — Interpreters/Translators Network of Southern Africa
e: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
w: www.interpreter.org.za
TPSA — Technical Production Services Association
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
w: www.tpsa.co.za
Executive director: Kevan Jones
TTA — Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
e: secretary@tshwanetourism.com
w: www.tshwanetourism.com
Chairperson: Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership coordinator: Liz Oosthuysen
e: membership@tshwanetourism.com
PCO ALLIANCE NETWORK
EVENT GREENING FORUM
UFI selects Chris Skeith as the next CEO
UFI, the global association of the exhibition industry, has selected Chris Skeith OBE, as the organisation’s next chief executive officer, taking over from Kai Hattendorf on 1 January 2025.
Mr Skeith will join UFI from the AEO (Association of Event Organisers), the leading association for organisers of events in the UK and internationally, where he has served as the organisation’s chief executive officer since 2014.
“We interviewed several excellent candidates both from within and outside of UFI, and with Chris, we are convinced that we have selected an excellent leader to continue the development and evolution of UFI as our industry’s globally leading trade body,” said Geoff Dickinson, UFI president. “Chris has been active in UFI for many years, chairing the association’s committee and serving on UFI’s executive committee. In his AEO role, he has worked closely with our present management team, Kai and Adeline, on many issues, from event management to advocacy. He is uniquely qualified to take on the role of
the UFI CEO, with his excellent track record.” “I look forward to continuing to serve our great industry, now on a global level, at UFI,” Mr Skeith said. “I am joining a UFI team that is already setting the global standard on research, advocacy, collaboration, and community excellence, and I will do my very best to build on the great work that has been done in the last decade.”
Mr Skeith began his career in media auditing at the Audit Bureau of Circulations, where he later led the development of their auditing products for the event sector. In 2006, Chris moved to the Events Industry Alliance (EIA), overseeing the merger of AEC & BECA to form ESSA (Event Supplier & Services Association). In 2010, he also became Director of ESSA’s sister association, AEV (Association of Event Venues), driving venue engagement through numerous special interest groups, before moving on to AEO, in 2014. He continues to be a director of EIA, which represents the sector to government and regulators. In the Queen’s Birthday Honours List 2021, he was awarded an OBE for services to the events industry.
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Kai Hattendorf and Chris Skeith.
Remote working and the evolving blended workspace concept — how it is affecting travel and hospitality for the better
The evolution from the ‘must do’ work-from-home or work from ‘where-we-were-isolated’ during the dreaded pandemic, and the previous era when we were schooled in mindless commutes to the office, has changed.
By Mark Jakins
There has been a seismic shift toward globally accepted hybrid and remote work solutions, with companies prioritising the wellness of employees and an acceptance that flexibility holds the key to productivity and job satisfaction. Many media organisations, journalists and content creators have covered this trend, but what does this mean for the travel and hospitality industry?
The findings from the recent 2024 Spring Global Rescue Traveller Sentiment and Safety Survey show that more than half (59 per cent) of respondents indicated that a remote or hybrid workplace model motivates them, their friends, and family to travel more — while nearly a third (30 per cent) of the survey participants reported travelling for work, with 71 per cent are working remotely, either part- or full-time.
With more individuals and their networks motivated to travel, the travel industry is experiencing considerable growth. However, Amex GBT data shows that remote working can be an imperfect substitute, with 70 per cent of respondents agreeing a primarily remote-work model can make employees feel disconnected, and 88 per cent saying that meeting in person is critical for building positive, long-term relationships among workers. Companies are therefore recognising that business travel is still essential and many encourage this networking and need for ‘offsites’ which have a ‘huge impact’ on both business morale and team motivation. This brings people together and gives them a chance to bond with those they will be working alongside, as well as people across the business they might not usually come across.
The International Air Transport Association (IATA) announced strengthened profitability projections for airlines in 2024, with a record five billion air travellers expected in 2024, and a comment that the human need to fly has never been stronger. The research also reveals 86 per cent saying that business travel is an easy investment to justify and that 77 per cent agreed that air travel is good value for money.
Many companies have found that remote work helps reduce overhead costs and offers employees flexibility, leading to improved work-life balance. It offers the best of both
worlds by encouraging direct collaboration and fostering a strong community and culture while still providing the flexibility that modern employees desire. It also benefits corporate cost-reduction efforts.
The hospitality industry has responded quickly to this ‘work from anywhere’ transformation, progressively integrating smart and flexible workspaces and services in establishments.
So, what are the common themes being utilised to offer an ideal workspace and hospitality combination that moves hospitality companies to the top of the pecking order?
● Firstly, strong interior design principles and an inspiring ambiance to work and meet in hotels and lodges have been in the MICE game for a long time and should understand the principles of great sensory experiences.
● Create an exciting and welcoming environment through staffing interaction — generally a notch or two above office environments. This is created through brand training, operations standards adherence, and access to other operations support, including food and beverage programmes. Often, trained front office staff or guest relations step into rostered workspace environments and deliver with a sense of service avec flair.
● Most successful workspace and hospitality fusion concepts are dialled into the natural environment and community or neighbourhood attractions – shopping, arts and crafts, nearby restaurants, or other meeting places that enhance the hospitality workspace destination. A quick break or walk outside opens up a working environment like never before.
● Facility specialisation, hospitality industry style — these take the form of hotel public areas where people can network and connect socially, amazing pause areas, rooftops, and gardens – often with pool terraces — access to gyms and spas for wellness sessions, niche café concepts, restaurants, pods and meeting rooms designed for maximum flexibility, privacy or small meeting spaces. Of course, high-tech
connectivity and administrative services are far more available in hospitality establishments — as are the availability of rooms to sleep in.
● Bespoke, created networking events allows hotel guests and co-working space people to mingle and socialise in hotels, creating new connections.
● Hotels, coming under increasing pressure from concerned corporates and guests, have continued to implement many ecofriendly operations practices and shared workspaces benefit accordingly – with accelerating investment in energy-efficient lighting, recycling, green practices in FF&E, food-offerings and more – creating an enjoyable and productive environment for workers.
The hospitality industry can now offer something more accessible and interesting than boring conference space – effectively this is bordering on hospitality entering the property and office industry – you can now book space for a few hours, a full day, or a few days a week every week, or even long-term! Short-term office agreements offer maximum flexibility for teams with changing needs.
writes for Business Events Africa in his private capacity. He is the head of advisory forValor Hospitality, a global hospitality management company with offices and hospitality locations in the US, UK, Middle East, and Africa. He is also the chief executive officer and founder of Futuredrum, a bespoke branding, marketing, and business turnaround consultancy.
Who is Mark Jakins?
Mark Jakins
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