Business Events Africa — September 2024

CONTENTS

VOL 38 NO 12 DECEMBER 2018

About the cover

Avianto: A village made in heaven

For over 21 years Avianto, in Muldersdrift, has been a beacon of excellence for conferencing, weddings, team building, exhibitions and events. Starting as a wedding venue, it has evolved to become one of the top events destinations in Johannesburg.

Special Features

10 REPORTBACK| RECORD-BREAKING ICCA CONGRESS CONCLUDES IN DUBAI

The 57th ICCA Congress, one of the most prestigious events in the international association meetings industry calendar, recently took place in Dubai, United Arab Emirates, with more than 1150 senior meetings industry professionals and association meeting planners from over 75 countries in attendance.

12

2019PREDICTIONS

Business events industry leaders take a look into the crystal ball to see what 2019 may bring…

Theauthorityonmeetings, exhibitions,specialeventsand incentivesmanagement

Cover Feature

COVER STORY

06 Electra Mining Africa: Putting innovation in the spotlight and setting new records.

On the pages

EDITOR’S COMMENT

04 In-person events are here to stay. NEWS

05 AIPC brings its Academy to Africa.

PCO ALLIANCE SPRING FLING

09 PCO Alliance Network hosts first‘Spring Fling’.

SANCB BIDDING IMPACT REPORT

10 The Bidding Impact Report.

ATLF REPORT BACK

20 ATLF 2024 —‘Charting a new path forward for intra-Africa travel, tourism, and investment’.

EXECUTIVE HOUSEKEEPER

22 Lead with love — Ansie Turner, executive housekeeper.

LOCAL PERSPECTIVE

23 What do business travellers want from a hotel?

PERSONALITY PROFILE

24 Lerisha Mudaliar — strives to be a catalyst in the sector.

CHEF PROFILE

26 Stefan Bekker — is passionate about the art of gastronomy

VENUE NEWS

27 Premier Hotels opens four-star hotel in Limpopo

28 Chefs Warehouse launches Room 91

29 A Johannesburg gem celebrates its 75-year legacy.

30 Aha Hotels & Lodges broadens its portfolio.

About the cover

Electra Mining Africa set new records this year, as it celebrated being the biggest-ever show in its history!

MARKET NEWS

31 Register now for the inaugural SA Chef Conference & Expo.

32 WTM Africa 2025 to‘Ignite Africa’ with fresh focus and strategic content.

33 IAAPA to host first summit in South Africa in collaboration with AAVEA.

34 Tintswalo Safari appoints general management couple.

34 Ambition in Action: Global African Hydrogen Summit delivers on pledge.

Association news

SAACI

35 The key to boosting event engagement.

EVENT GREENING FORUM

36 Talk is cheap — It’s time to implement Net Zero Carbon Events, reveals EGF Workshop.

AAXO

37 The power of membership: why industry associations matter.

EXSA

38 Celebrating EXSA’s EXSA-ptional women.

SITE

40 Leading or being led? Client relations for incentive travel professionals today.

Regulars

42 Directory of associations.

44 Joburg Tourism welcomes Belu Mabandla.

44 Index of advertisers and contributors.

WORD

45 As one of the country’s‘Big 5’sectors, tourism must address the elephant in the room.

Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)

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MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za

EDITOR: Irene Costa gomesi@iafrica.com

SENIOR GRAPHIC DESIGNER: Vincent Goode vincent@contactpub.co.za

DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za

SALES REPRESENTATIVE: Irene Costa +27 (0)82 558 7387 gomesi@iafrica.com

PUBLICATION DETAILS: Business Events Africa September 2024 — Volume 44 No 9 Business Events Africa has 12 issues a year and is published monthly. This magazine is only available in digital format.

In-person events are here to stay

Over the years, Artificial Intelligence (AI) has evolved, with advancements in machine learning algorithms, expert systems, computer vision, natural language processing, and robotics. Today, AI has applications in various industries, including business events, and is considered one of the most transformative technologies of the 21st century.

As much as various AI applications can contribute to the business events sector, one thing that they cannot do is create and maintain in-person human connections.

This is where the exhibitions, events, conferences, meetings, and incentives still thrive! It connects people in a way that technology can never do. Meeting someone for the first time, looking them in the eye, greeting them with a handshake or a hug, and having a physical connection is generally the foundation of any relationship — work or personal.

Our continent, Africa, still works very much on this principle of personal connection. People on our continent prefer to do business with people they have met in person.

I recently attended the 7th Africa Tourism Leadership Forum (ATLF) & Awards 2024 in Gaborone, Botswana. It was wonderful to feel part of the bigger African community again. As an African, I felt the unity, the warmth, and the community spirit. This reminded me of what our past president, Thabo Mbeki envisaged when he spoke about the African Renaissance. Unfortunately, not everyone saw the potential at the time. However, I still see the potential, and when I chat with fellow Africans, we are all so

passionate about our continent and growing its tourism and business events industries.

ATLF 2024 was themed‘Charting a new path forward for Intra-Africa Travel, Tourism & Investments’. The forum focused on innovation, collaboration, and driving sustainable growth in Africa’s tourism sector. Over four days, key discussions and networking sessions helped set the stage for the future of African tourism. This forum reiterated once more, that Africa should look to Africa to grow the tourism and business events sectors.

This month is Heritage Month in South Africa, and our continent has the most incredible culture and heritage. Something that we often overlook.This is something that presented itself at the Forum. We should be doing more to promote our culture and heritage.

A quick mention, Gaborone remains one of the cleanest African cities I have ever visited. The locals are so welcoming, and they are so patriotic. The city is growing, and new hotels have been established since I last visited. Business events are definitely part of their tourism agenda. I look forward to seeing what they

greater than most realise. It doesn’t just touch one sector but touches most, if not all sectors that you can imagine.

In this edition, Business Events Africa features the latest SANCB Bidding Impact Report. In this Bidding Impact Report, we focus on the SANCB’s Bidding Programme, from why bidding is important, to historical bidding data, to how associations have made use of the bidding programmes, ensuring the success of their events. There are also two association case studies that reiterate the importance of business events and the SANCB’s bid support. Furthermore, this report unpacks the bidding programme criteria, and an overview of the events secured, currently to 2029.

The Bidding Impact Report offers an overview of the current status of the SANCB Bidding Programme.

In conclusion, as much as the world changes and AI technologies advance, one thing remains certain: in-person events are here to stay.

Irene

AIPC brings its Academy to Africa

The International Association of Convention Centres (AIPC) has brought its flagship educational programme for the first time to the African continent. Touching on all aspects of convention centre management, it elevated a diverse group of 25 participants.

an exchange of knowledge, covering the full convention centre value chain.

Lectures were given by global and local industry leaders, including Julianne Jammers (Managing Director, SwissTech Convention Center), Sandy Kennedy (Strategic Director, Intelligent Growth Solutions), Projeni Pather (Managing Director, Exposure Marketing) and many more, on topics such as leadership in times of uncertainty, artificial intelligence, finance, and sustainability.

“Having such an amazing group of speakers willing to share their insights provided a unique opportunity for the participants to engage directly with industry leaders and ask them questions on topics they may struggle with. Throughout the week, I have seen many of the participants undergo professional growth at a speed I’ve

not seen before,” said Taubie Motlhabane, CEO of the CTICC and Board Member of AIPC. Apart from the lectures and debates, the participants also engaged in workshops and role-play and delivered a pitch presentation that dealt with an industry challenge.

“Besides the knowledge and best practices I gained from the Academy, I now have a network of colleagues to whom I can reach out. Actually, it feels like I have been given a new group of friends in less than a week,” said Zanda van Rooyen, Supply Chain Manager at the CTICC.

Given the success of this first event, the AIPC team is already planning its second, which will take place in August 2025. We are very pleased to announce that the CTICC –whose team did an amazing job hosting the event – kindly agreed to welcome us again.

Electra Mining Africa Putting innovation in the spotlight and setting new records

Electra Mining Africa set new records this year, as it celebrated being the biggest-ever show in its history! 950 exhibitors occupied 40,000m² of net exhibition space, spanning six exhibition halls and four extensive outside exhibit areas, with just under 40,000 visitors.

Taking place at the Expo Centre in Nasrec, Johannesburg, from 2-6 September, visitors were able to explore thousands of new products, ground-breaking machinery, the latest innovations, and world-class technologies. The many live demonstrations allowed visitors to see products and machinery in action during the five days of the exhibition, as well as allowing them to speak to the technical experts on the stands, and compare products and brands.

“We have had excellent feedback from our exhibitors,”said Gary Corin, managing director of Specialised Exhibitions, a division of Montgomery Group, and the show’s organiser. “Many of our exhibitors have been exhibiting with us consistently for many years, while others were previous exhibitors who came back this year after a short break, or exhibiting at Electra Mining Africa for the first time. Those we have spoken to have met their exhibiting objectives, whether that’s brand awareness, or generating sales leads, or both.”

Speaking about the record numbers, Mr Corin said that“they were thrilled”with the increase over the 2022 show, and that “exhibition space increased by 42 per cent,

exhibitor numbers were up by 46 per cent, and the number of visitors grew by 32 per cent.”

“But it’s not just about the numbers,” Mr Corin explained. “It’s about the quality of the visitors that come through. And it’s been impressive. Visitors from across the industry sectors represented at the show – mining, electrical, automation, manufacturing, power, and transport – were looking for the latest products, innovations, and technologies. And they weren’t disappointed by what they saw.”

“Electra Mining Africa has built its reputation as a platform for trade; the place where buyers and sellers meet to do business, contributing to the stimulation of trade in the industrial, manufacturing, and mining industries. In the months following the show, sales will be concluded and products exported globally.”

New Products and Innovation Awards

One of the highlights of this year’s event was the New Products and Innovation Awards competition, which was organised together with the South African Capital Equipment Export Council (SACEEC). This saw numerous entries from local and international exhibitors.

“We were excited to have so many entries this year and to know that this exceptional level of innovation was showcased at Electra Mining Africa,”said Charlene Hefer, portfolio director of Specialised Exhibitions. “The awards were definitely a celebration of ingenuity and outstanding levels of innovation.”

The Forklift Driver Competition, organised by Lifting Africa and the Lifting Equipment Engineering Association of SA, was back this year on a much bigger scale with many more

entries. Promoting safety and efficiency, the judges were looking for exceptional forklift driver skills. The Forklift operators competing in the competition had their eyes on winning the coveted title of Forklift Driver Champion 2024!

Every day a theme day

“Our overall theme for the show was ‘Connect with Your Future’,”Ms Hefer said. “Electra Mining is all about connecting. It’s where you connect with new and existing suppliers, talk to technical experts, meet professionals from your industry, and grow your network of contacts.”

There were also themes for each day of the show: Sustainability Day, Women’s Day/Skills Day, Safety and Lifting Day, and Innovation Day, and, on the last day of the show, South African Day. The SAIMechE free-to-attend seminar topics were aligned with the theme days and many exhibitors embraced the theme days on their stands.

Attributes of a successful 2024

Asked what made Electra Mining Africa the success it was this year, Ms Hefer said that it was all about collaboration. “We have a great team, who have worked really hard to ensure the success of the show, but it’s also the collaboration we have with the industry associations, our sponsors, the trade media, suppliers, and of course, our exhibitors. We

launched a brand new exhibitor training programme this year and spent three days training just over 350 of our exhibitors, and we could see the difference at the show, how they had implemented what they learned. From how they approached build-up and the effort they put into their stands, to the way that they were interacting with visitors, and how they embraced our theme days. It made a real difference. They took their exhibiting to the next level!”

Mr Corin spoke about the collective, when it came to the marketing of the show. “To achieve the number of visitors this year, yes, the marketing was good. But not just ours, as organisers. It is the collective effort that makes a show successful. The industry has really bought into this and I think that’s what makes the difference. No individual, no one organisation, can put an event like this together on their own. It was the collective effort of all stakeholders that ensured the success of this year’s show.”

The success of the 2024 show was also reflected in the 75 per cent of exhibitors who signed during the 2024 show, to exhibit at Electra Mining Africa 2026!

Fresh marketing approach

Head of marketing at Specialised Exhibitions, Natasha Heiberg, described this year’s marketing campaign for Electra Mining Africa

as one of ‘adopting fresh thinking’, with new initiatives implemented and more opportunities for exhibitors to align with the show’s marketing campaign.

“We connect with our audiences through an omnichannel marketing approach, utilising both traditional and digital marketing, which works well across all our shows,”Ms Heiberg explained.“Data analytics are used extensively to support our campaign decision-making and the adoption of AI and other advanced technologies has continued to shape our campaigns.”

“We used a more light-hearted messaging style for this year’s show, across our digital platforms, which worked well for us, and we also created specific messaging to suit the identified visitor personas.”

“We also found that, following the exhibitor training, there was a much higher uptake from exhibitors to align with our visitor marketing campaign, which had a positive impact on visitor attendance.”

The new, live WhatsApp channel was also a successful initiative introduced at this year’s show. “Visitors were able to opt in to the WhatsApp channel which provided both AI and human support to help visitors find the information they needed. We were delighted by the positive uptake of this initiative, which had a less than one percent visitor opt-out rate.”

Sustainability

Montgomery Group is a signatory to the Net Zero Carbon Pledge which was launched at the COP 26 conference in Glasgow in November 2021 and further developed at the COP 27 conference in Sharm El-Sheikh in November 2022. It includes a pledge to reduce GHG emissions to achieve improvements year on year. As a division of Montgomery Group, Specialised Exhibitions aligns with this Pledge. Mr Corin said: “We make sure we do business on a sustainable basis, wherever we can.”

To support the Sustainability theme day, the first 300 visitors received a complementary Spekboom, an indigenous plant that has the amazing ability to absorb carbon. The Spekboom was purchased from the Owl Rescue Centre, a registered nonprofit company and permitted rehabilitation

facility concerned with the well-being of all owl species and wildlife in Southern Africa.

“Our chosen charity for all our shows is Shoose Life,” Ms Hefer said. “Exhibitors and visitors are encouraged to donate towards children’s durable school shoes made from 100 per cent recyclable materials — used, non-hazardous, uncontaminated PVC drip bags, oxygen masks, and associated tubes. These shoes make a direct difference in the lives of underprivileged students and we are thrilled that over 600 pairs of shoes will be going to the six schools who reached out to Shoose Life just prior to the show!”

Looking ahead to Electra Mining Africa 2026

When asked where Electra Mining Africa goes from here, and what it will look like in 2026, Ms Hefer said that the good news is

that they had already started planning for 2026 a couple of months ago. “There are many new initiatives in the pipeline, and some areas that we want to improve for the next show. We will engage with our exhibitors, visitors, sponsors, associations, and media partners to get their input too. There’s a lot in our planning mix already, but their input is also crucial for us.”

Mr Corin also reflected on what the industry might look like in 2026. “In two years’ time, new technologies will be out there, new solutions, and our exhibitors will be showcasing and demonstrating these new innovations and technologies, whatever they will be. Artificial intelligence is having a major impact, even in our business. How we communicate, how people register to attend, and tools that help both exhibitors and visitors on site. We don’t even know yet what will be available in 2026. It will be an exciting couple of years as the unknown becomes known,” Mr Corin concluded.

For further information

Natasha Heiberg

Head of Marketing | Specialised Exhibitions

Tel: +27 (0)11 835 1565

Cell: +27 (0)76 168 0762

Email:

natasha.heiberg@montgomerygroup.com

Website: www.electramining.co.za

PCO Alliance Network hosts first ‘Spring Fling’

The PCO Alliance Network kicked off Tourism Month with their first-ever ‘Spring Fling’ on 5 September. This event, the brainchild of the chairperson, Melody Barber, took the form of a supplier exhibition and social exchange. The event was hosted at the Inspire Rentals Warehouse in Wynberg.

By Cheryl Norwood-Young, PCO Alliance Network

There were 15 venue collections and groups exhibiting. They all had very colourful stands, using the Inspire Rental furniture and props. The exhibitors were:

• Radisson Hotels

• Southern Sun Hotels and Resorts

• Fine Collection

• Legacy Hotels and Resorts

• Newmark Hotels

• Hyatt House

• Touchdown Travel Tech

• Capital Hotel Group

• AHA Hotels and Lodges

• Indaba Hotel and Spa

• Fancourt Hotel and Spa

• Kievits Kroon Country Lodge and Spa

• Pepperclub Cape Town

• Marriott International

• Hotel Sky Sandton

The fabulous vendors imparted their knowledge and updated all the members on new venues and venue upgrades, by way of speed dating in a round-robin format. They also all offered amazing prizes for our lucky draw and category prizes.

The members unanimously voted that the Indaba Hotel in Fourways was the winner for the best stand. The vibrant staff was adorned

with spring flowers, and their stand was covered in colourful flowers and cupcakes. They served their signature gin cocktails from their onsite gin school and Mowana Spa did wonderful face painting on the members.

Gorgeous eats and treats were provided to everyone on arrival and throughout the morning. The day ended with a delicious lunch, wine and bubbles. The atmosphere during the event was energetic and very happy — much like Spring itself. We have already had an interest in booking stands by our suppliers for 2025!

Welcome Message

South Africa has a well-established professional and trade association industry spanning across various sectors. The South Africa National Convention Bureau (SANCB) focuses on attracting conferences in economic sectors that the government has identified as priorities for future development. Hosting major events in these sectors can significantly accelerate macro-economic benefits for the country.

South Africa is a developing country, and we learn from the knowledge these association meetings bring into the country.

However, the bidding process has many daunting, admin-intensive steps. Therefore, it is important to have a

bidding partner who can support you through the process to enable you to host a successful business event.

The SANCB is here to partner with you by making the bidding process simpler and easier so that business events can be hosted seamlessly right here in South Africa. The SANCB offer bidding, convention planning, and delegate boosting support services to win worldclass business events.

In this Bidding Impact Report, we focus on the SANCB’s Bid Support Programme, from why bidding is important, to historical bidding data, to how associations have made use of the Bid Support Programme, ensuring the success of their events. Furthermore, this report

unpacks the Bid Support Programme criteria, and an overview of the events secured from now until 2029.

The SANCB

The SANCB is a strategic business unit of South African Tourism, the Destination Marketing Organisation for the country. The SANCB is mandated to market South Africa as a premier business events destination and to secure international and regional meetings, incentives, conventions, and exhibitions.

The SANCB is a ‘one-stop solution’ for independent information and assistance, providing neutral advice on all aspects of hosting and organising any business event in South Africa.

Why is Bidding important?

Winning bids forprestigious events has positioned South Africa as a leader in specific industries such as medical, mining, pharmaceutical and, most recently, astronautical sectors, attracting further investment and fostering knowledge exchange. The competitive nature of bidding has driven innovation and collaboration among local stakeholders, uniting them towards a common goal within the meetings industry.

This process has, over the years of delivering memorable meetings and events, catalysed improvements in facilities, services, and policies that benefit not only visiting

delegates but also residents, leaving a lasting positive legacy for the many city and regional destinations in South Africa.

The South Africa National Convention Bureau’s Bid Support Programme continues to serve as a gateway for destination South Africa to attract high-profile international business events, which has brought significant economic, social, and reputational benefits since its inception. Many of these successful bids have resulted in an influx of visitors, boosting local economies through increased spending on accommodation, transportation, dining, and tourism activities in South Africa.

Moreover, hosting these international events continues to enhance South Africa’s global visibility, which has led to long-term growth in tourism and business opportunities. The future needs and enhancement of the bidding process in the coming years will continue to encourage event professionals to refine their offerings, improve infrastructure, and develop expertise in meeting management, contributing to overall destination development for South Africa to lead the continent sustainably.

Glenton

De Kock, Chief

Executive Officer of

the Southern Africa Association for the Conference Industry (SAACI)

Bidding can play a critical role in destination selection, particularly in contexts like tourism, event planning, and business relocation. Here are some key points, highlighting its importance:

1. EvaluationofOptions

Bidding allows organisations or stakeholders to evaluate multiple destinations based on specific criteria such as cost, facilities, accessibility, and attractions.This helps in making informed decisions about the best location to meet their needs.

2. CompetitiveOffers

Destinations can compete to attract business events by submitting bids that showcase their unique offerings, incentives,

and amenities.This competition can lead to better deals and improved services for the key decision makers.

3. TailoredPackages

Through the bidding process, destinations can provide custom packages tailored to the specific requirements of the business event or group, which may include accommodation, transportation, and activities.This allows for a more personalised experience.

4. CostEfficiency

By allowing multiple destinations to bid, organisations can negotiate better pricing and value for their budget.This is particularly important for large events or conferences where costs can quickly escalate.

5. QualityAssurance

Bidding can aid in assessing the quality of facilities and services offered by different destinations.Evaluating proposals helps ensure that the chosen destination meets high standards forsafety,comfort,and experience.

6. StakeholderInput

The bidding process often involves input from various stakeholders, allowing them to voice their preferences and priorities. This collaboration can lead to a more satisfactory final decision regarding the chosen destination.

7. Long-term Relationships

Engaging in bidding can help build longterm partnerships between event planners and destinations. Positive experiences can lead to repeat business and stronger collaborations in the future.

8. Promoting Local Economies

Competitive bidding can foster economic growth by promoting local businesses and attractions within the selected destination. Events bring in visitors, which can enhance the local economy through increased spending.

9. Sustainability Considerations

Bids can include options for sustainable practices and eco-friendly initiatives, which are increasingly important in destination selection.This emphasises the importance of responsible tourism and environmental stewardship.

In summary, bidding in destination selection is essential for fostering competition, ensuring quality, customising experiences, and promoting transparency and fairness, all of which contribute to successful outcomes for events and tourism initiatives.

Tes Proos, President of Site Africa

Biddingisveryimportant,asitraisesthe profile of the bidding destinations at international level. It puts you at the centre stage of the key decision-makers.Whether you are bidding for an international scientific conference or a major sporting event, the process you go through allows you to showcase your destination at the highest level.

Bidding is also a catalyst for the transformation of destinations.Typically, the bidding process takes a long lead time, and this allows destinations to prepare the infrastructure that is needed to host global conferences and events, and these infrastructures remain for the local communities; hence enhancing city development.

Lastly, bidding drives legacy and has a positive impact on destinations. Bidding for global events and conferences allows destinations to build cases for the legacy projects they want to establish in their host cities and the longterm impact attached to these projects.

Frank Murangwa | Regional Director:Africa, ICCA— International Congress and ConventionAssociation

Bidding is key to me as an event planner in assessing the best a destination can offer for my event. It helps me learn more about a destination and its capabilities in terms of infrastructure, accessibility, cost-effectiveness, local support, financial incentives and a compelling attendee experience, ensuring my event meets its goals.

It’s through bidding that destinations can also present their value propositions clearly, demonstrating their various uniqueness and ability to meet different requirements that are essential to your event. This could lead to better decisionmaking for your team.

I believe that a good bidding process should highlight the socio-economic benefits that the event will take to the host destination, ensuring that the selected location can maximise these opportunities.

Jeffers Miruka, Managing Director — African Associations Management Co. (AFAMCO GROUP) and Executive Director & Founding President — African Society of Association Executives (AfSAE)

Historical Bidding

In 2016, the National Treasury of South Africa invited National Government Departments to present projects that could help the country achieve its economic development goals. One of the initiatives

presented was the Bid Support Programme (BSP) by the South Africa National Convention Bureau (SANCB). The BSP aimed to attract business events in key economic sectors. South Africa has hosted several

Bidding Performance

Since the start (April-August 2024) of the 2024/2025 financial year, the SANCB in conjunction with the SA business events industry has sourced and submitted 48 bids for international business events to be hosted in South Africa between 2024 and 2029.The 48 bid submissions have a combined estimated economic impact of R586,464,000 and can potentially attract 22,795 international and regional delegates to South

Bid Support Compared to ROI

Africa between 2024 and 2029.

Thus far, South Africa has won 25 of the bids submitted for the 2024/25 financial year. These secured business pieces will contribute R241,024,000 to South Africa’s economy between 2024 and 2029, and attract 10,290 international and regional delegates.

The SANCB invested R5m in bid submissions

international and regional business events thanks to the BSP. These events have helped attract trade and foreign investment and have raised the country’s profile as a leading business events destination.

What

isBidSupport?

Bid support is a financial or non-financial programme to attract international business events to a destination.

WhatdoesBidSupportinclude?

The support programme generally includes the provision of subsidies to organisations/corporates/associations for the execution of projects aligned to government policies and priorities.

HowcanBidSupportbeused?

Furthermore, the support can be utilised for insurance against possible financial risks, civic receptions, direct subsidies, and marketing support.

through its bid support programme to attract business events linked with the National Government’s development priorities.

The secured conferences will also contribute to the regional spread of business events and will be hosted in Johannesburg,Tshwane, Ekurhuleni, Cape Town, Port Alfred, Gqeberha, Polokwane, Muldersdrift and Stellenbosch.

Bid Submissions

Since the start of the 2024/25 Financial Year, the SANCB sourced and submitted 48 bids for international business events to be hosted in South Africa between 2024 and 2029. The following graphs are an analysis of the 48 bid submissions based on the delegate numbers, sectors and business events segments.

The Bidding Process

A step-by-step guide to the bidding process for international business events.

18th International Child Neurology Congress

06 to 10 May 2024, CapeTown International Convention Centre, SouthAfrica

The International Child Neurology Congress, was held for the first time in sub-Saharan Africa.The local committee member of the International Child Neurology Congress 2024, Prof. Kirsty Donald, shared her insights into the 18th International Child Neurology Congress.

What is the International Child NeurologyAssociation?

The International Child Neurology Association (ICNA) was founded to provide a global forum for neurologists dedicated to the care of children with neurological conditions. ICNA’s mission is to improve the quality of care for children with neurological disorders by promoting clinical and scientific research, encouraging high training standards for child neurologists, and facilitating international communication among professionals in the field.

The Sector which the ICNA

operates in

The International Child Neurology Association

operates in the Medical and Life Sciences sector. South Africa has always actively contributed to the growth of sciences and technology. Ever since the country’s monumental contribution to the surgical industry in 1967 with the world’s first humanto-human heart transplant performed by South African Dr. Christiaan Barnard, the country hasn’t stopped innovating in this space.

The ICNA is focused on child neurology, that is a rapidly evolving field with an emerging but severely under-resourced base of expertise. This is especially true across the African continent, a region which is projected to have 40 per cent of the world’s children by 2050. The growing burden of neurological and developmental risk in our populations is an ongoing challenge for the practicing clinicians in the region, but also an opportunity to find solutions with global impact.

• Estimated Micro Economic Impact of the Congress — R21,568,000

• Breakdown of numbers (attendees) — 674 from 71 countries

• 576 international and 98 SouthAfrican delegates (14% of the attendees)

The ICNA Congress

ICNA’s primary activity is organising international congresses, providing a platform for sharing knowledge and advancing the practice of child neurology, globally. The ICNA presents an International Child Neurology Congress every 2-4 years (since 1975). Previous congresses have recently been hosted in Antalya (2022), Mumbai (2020), Amsterdam (2016), Iguazu (2014) and Brisbane (2012). It was first held on African soil, with the 11th International Conference in North Africa in Egypt in 2010.

The ICNA Congress 2024 was held in Cape Town, South Africa, from 06 to 10 May 2024, for the first time in sub-Saharan

Image by Ahmad Ardity from Pixabay.

Africa, with a renewed focus on growing capacity in the paediatric neurological disciplines in sub-Saharan Africa (SSA).

This was indeed a developmental milestone for child neurology and child development in Africa. This event offered a unique regionwide and global platform for dialogue, knowledge exchange, capacity development, strategic action, and cooperation.

Value to the South African economy

The ICNA Congress 2024 provides a global forum for neurologists dedicated to the care of children with neurological conditions.

The 2024 event drew 674 neurologists from 71 countries; 98 delegates were from South Africa.

The International Child Neurology Congress was held for the first time in sub-Saharan Africa. It boasted a rich scientific programme, comprising three workshops, 79 sessions, an exhibition with two sponsored barista bars, an opening ceremony and networking event, an ICNA General Meeting, a Joint Presidents Closed Meeting, a Congress Awards Dinner, and a Closing Ceremony.

In alignment with the theme of the Congress, ‘Footprints to the Future’, a legacy project, was initiated in collaboration with Smart Steps and Gift of the Givers. The project was administered and coordinated by Sue McGuiness. Delegates were encouraged to contribute to this initiative by making donations during registration or directly at the congress venue. The project aimed to provide school shoes for underprivileged children. The R125,000 raised from this project was translated to nearly 2,000 pairs of shoes that were distributed to children affected by the severe flooding in the Western Cape in July.

From an educational perspective, ICNA managed to raise enough money to support 79 junior delegates who were from LMIC (Low- and Middle-Income Countries) settings from across the world. Over half of these were from Africa.

Local craft seller Kwazinto exhibited in the exhibition area, for international delegates wishing to explore and purchase local crafts, supporting local communities.

The SANCB focuses on attracting conferences in economic sectors that the government has identified as priorities for future development. Hosting major events in these sectors can significantly accelerate macroeconomic benefits for the country.

Medical and Life Sciences events such as these aid in fulfilling the mandate of increasing arrivals to South Africa, bolstering the economy, and positioning the country as a world-class events destination. The impact cannot be underestimated.

In 2023, South Africa hosted 98 international and regional association meetings and conferences that met the International Congress and Conventions Association (ICCA) criteria. These meetings contributed significantly to the South African economy, with an estimated economic impact of just over R2 billion.

For the 2023/24 financial year, the South Africa National Convention Bureau sourced and submitted 95 bids for international business events, to be hosted in South Africa between 2024 and 2032. So far, South Africa has won 19 of the bids submitted, with a combined economic contribution of R84,1 million between 2024 and 2025 and attracting over 3,000 international and regional delegates.

According to Allied Market Research (AMR), South Africa’s business events industry was valued at an estimated R72 billion in 2022 and R122 billion in 2023 — a 69% increase.

Partnering with the South Africa National Convention Bureau

The SANCB supported the 18th International Child Neurology Congress and made a significant contribution to the event’s success.

The value of the ICNA Congress 2024 bid was recognised by the South African National Convention Bureau — which was supported by the bid support programme.The programme was set up to provide financial and non-financial support to qualifying organisations, to attract international meetings to South Africa. SANCB’s bid support strengthened the bid and showed South Africa’s commitment to this congress. Having the support of the SANCB from the outset made it easier to proceed with confidence.

The SANCB’s contribution to the 18th ICNACongress:

• Bid support Assisted in compiling the bid document with the local organising committee.

• Delegate boosting Assisted the local and international association with marketing and promotional initiatives, and assist in promoting the event to potential delegates.

• On-site event support Assisted with elements of the on-site logistics, such as an airport welcome desk, welcome entertainment, branding.

• Site inspection flight support Assisted in funding flights for site inspections.

Outcomes

The 18th International Child Neurology Congress recognised enhancements in the neurological community within South Africa, and the continent at large.This event elevated South Africa as a representative of the Continental African Association of Neurosurgeons. Furthermore, this event offered extensive knowledge sharing between all attendees, fostering debate and intellectual collaboration in respect of neurosurgery.The event also featured cuttingedge innovations, training the next generation, career sustainability, global initiatives and diverse perspectives.

For more information on the Bid Support programme, please click here.

41st Roundtable Conference of the African Association for Public Administration and Management (AAPAM)

06th – 09th December2022,The University of theWestern Cape,CapeTown,SouthAfrica

Prof.John Molepo, local committee member and executive director of the South African Association of Public Administration and Management (SAAPAM), shared his insights into the 41st Roundtable Conference of the African Association for Public Administration and Management (AAPAM) held in Cape Town.

What is the African Association for Public Administration and Management (AAPAM)?

The African Association for Public Administration and Management (AAPAM) is a premier international professional organisation that promotes best practices and excellence in public administration and management in Africa through research, publications, training, seminars, consultancy, conferences, and awards.AAPAM membership includes African governments, the private sector, civil society, international organisations, practitioners, academicians, and young professionals.AAPAM operates mainly, but not exclusively, in Africa.

Founded nearly fifty years ago, AAPAM has led efforts to strengthen African public administration’s administrative and management capacities.These efforts date back to 1962, when a group of Permanent Secretaries in charge of Public Services from several African countries, met to discuss two main problems, among others, facing the African Public Services then.

Similar meetings came to be held every year, in rotation, in various capitals of independent Africa, and by 1965 every Head of Civil Service looked forward to attending the InterAfrican Public Administration Seminar, as the meetings came to be known.

The Sector that AAPAM operates in AAPAM operates in the government sector.AAPAM is a premier international professional organisation that promotes best practices and

excellence in public administration and management in Africa.

Public service is a pillar of governance.Without strong public services and committed public servants, there will be no efficient delivery of expected public goods and services, nor implementation of any political commitment, however strongly voiced.

The task of building a better South Africa is enabled by the diligence, care, ethical conduct, and innovation of the country’s 1.2 million public servants.

AAPAM, is dedicated to improving public policy and management by fostering excellence in research, analysis, and education.

The 41st Roundtable Conference of the African Association for Public Administration and Management (AAPAM)

The 41st Roundtable Conference of the African Association for Public Administration

and Management (AAPAM) was attended by various stakeholders and provided an opportunity for networking and deliberations on important issues. The conference was held over four days, with 564 delegates in attendance, and 123 virtual attendees, with plenary sessions in-between. The conference delegate breakdown comprised ambassadors, academics, and students.

• Estimated Micro Economic Impact of the Congress — R14,438,400

• Breakdown of numbers (attendees) — 374 international and 190 local delegates.

The conference was secured through various negotiations between AAPAM, SAAPAM, and DPSA (Department of Public Service and Administration). The event has been held for more than 41 years. The international body was the African Association of Public Administration and Management, and the national body was the South African Association of Public Administration and Management. The roundtable theme was ‘Africa Renewal in the Era of Sustainable Development Shared Responsibility for Strengthening of Institutions’. The conference was well-attended by various stakeholders.

Macro Economic Impact

The value of business events extends to the acceleration of a country’s economy. South Africa has a well-established professional and trade association industry spanning across various sectors. The SANCB focuses on attracting conferences in economic sectors that the government has identified as priorities for future development. Hosting major events in these sectors can significantly accelerate macro-economic benefits for the country.

South Africa is a developing country, and we learn from the knowledge that association meetings such as AAPAM bring into the country. When these meetings are convened in SA, our local experts get an opportunity to learn from international experts, and international experts get to learn from our local experts.

Forthe 2023/24 financial year, through SouthAfricanTourism’s National Convention Bureau, SANCB sourced and submitted 95 bids forinternational business events to be hosted in South Africa between 2024 and 2032. So far,SouthAfrica has won 19 of the bids submitted,which have a combined economic contribution ofR84,1 million between 2024 and 2025 and attract over3,000 international and regional delegates.

Background

Preparations for the 41st AAPAM Annual Roundtable Conference took place in the backdrop of a global pandemic — COVID-19.AAPAM was forced to suspend most of its training programmes, together with the primetime Roundtable Conference.The 41st AAPAM Annual Roundtable Conference in Cape Town was the first after the pandemic.The 40th AAPAM Annual Roundtable Conference, held in Cairo, Egypt, took place in December 2019.

Partnering with the South Africa National Convention Bureau

The bidding process has many daunting, admin-intensive steps. Therefore, it is important to have a bidding partner who can support you through the process and ensure that you are able to host a successful business event.

The South Africa National Convention Bureau (SANCB) supported the 41st AAPAM Annual Roundtable Conference and made a significant contribution to the regional event’s success.

The SANCB also contributed to the 41st AAPAM Annual Roundtable Conference, through delegate boosting, on-site event support, and site inspection flight support. This support made this event possible.

Outcomes

The Roundtable conference witnessed the thirteenth (13th) AAPAM Innovative Management Award (IMA) Ceremony and the AAPAM sixth (6th) Gold Medal Award.

The IMA promotes excellence and best practice by recognising and celebrating institutional creativity in enhancing service delivery in the continent, while the gold medal is awarded to an individual who has made an outstanding contribution to Public Administration and Management in the continent.

The new Executive Committee and Council were elected at a General Assembly by AAPAM members.

High-level presentations from senior government officials and academics were presented during the event.

Masters and PHD students were invited to various workshops. Practitioners had sessions about their disciplines.

Legacy

As part of the legacy of this event, the DPSA and AAPAM will continue to jointly host a series of seminars. The annual seminars have always created a platform for all to share and exchange knowledge and discuss cross-cutting areas. South Africa continues to host such seminars and workshops to enhance regional and continental integration and help realise the achievement of the two global goals — namely the SDGs and AU Agenda 2063.

Testimonial

“The bid support was a huge benefit to us. I would recommend this support programme, and the benefits are vast. Through the financial contribution, it allowed for site visits and delegate boosting, which wouldn’t have been possible if it weren’t for the support. The bid support afforded us the opportunity to host the best conference, and set the bar high for the next one. The SANCB steered us to improve our processes. We have learnt a lot from the process,” Prof. John Molepo, executive director of the South African Association of Public Administration and Management (SAAPAM).

For more information on the Bid Support programme, please click here.

ATLF 2024 — ‘Charting a new path forward for intra-Africa travel, tourism, and investment’

The 7th Africa Tourism Leadership Forum 2024, held in Gaborone, Botswana, brought together Africa’s top leaders and stakeholders in travel, tourism, and investments. Themed ‘Charting a New Path Forward for Intra-Africa Travel, Tourism & Investments’, the forum focused on innovation, collaboration, and driving sustainable growth in Africa’s tourism sector. Over four days, key discussions and networking sessions helped set the stage for the future of African tourism.

Hosted by the Government of Botswana through the Botswana Tourism Organisation in collaboration with Africa Tourism Partners, UNWTO and AfCFTA, the 7th Africa Tourism Leadership Forum and Awards continued to forge new ground in intraAfrica travel, a theme continued from last year’s ATLF. Once again, the main challenges that were highlighted included visa barriers, which restricted movement, lack of direct air routes within Africa, cost of travel, and limited connectivity on the continent.

Held from 4-6 September 2024 at the Grand Palm International Convention Centre in Gaborone, Botswana, this year’s forum emphasised the importance of travel within Africa, focusing on reducing travel restrictions across the continent to enhance business growth and facilitate the seamless movement of people.

In his opening remarks at the 7th Annual Tourism Leadership Forum and Awards, the Vice President of Botswana, H.E. Slumber Tsogwane, highlighted that ATLF is the only platform of its kind that elevates tourism as a critical economic pillar for diversifying African economies.

“The Africa Tourism Leadership Forum is a Pan-African dialogue platform that unites key stakeholders from Africa’s travel, tourism, hospitality, and aviation sectors to network, share insights, and devise strategies for growing Intra-Africa travel and tourism while enhancing the brand equity of our ‘Destination Africa’,” Mr Tsogwane added.

He further emphasised: “Botswana is strategically positioning itself as a premier

destination for hosting business events as part of its deliberate economic diversification drive. Tourism in Botswana is a major contributor to the national economy, with significant potential for further growth.”

ATLF 2024 was preceded by Intra-Africa Travel and Tourism Business-to-Business Sessions, Exhibition, Destination Showcase and Entrepreneurial MICE Masterclass. The Forum was attended by over 800 physical and over 2,000 virtual delegates, cumulatively, over the four days, from over 95 countries. The forum is a melting pot of ideas and opportunities. The event featured industry-specific masterclasses, dynamic panel discussions, and high-impact speed networking sessions designed to spark new collaborations and foster lasting relationships among Africa’s leading service providers.

Key issues highlighted at the forum included:

• Sustainable and inclusive tourism.

• Boosting Intra-Africa travel.

• Driving economic growth.

Travel and Trading Day

The event commenced with dynamic B2B and B2G networking sessions, where participants explored business opportunities, exchanged ideas, and showcased Africa’s diverse tourism offerings. The day’s focus was on building partnerships and fostering collaboration to accelerate Intra-African travel and tourism growth.

The second day featured the official

opening ceremony, followed by keynote speeches from AfCFTA and UN Tourism representatives. The discussions centred around leveraging the AfCFTA framework, to boost tourism and cultural industries, with panels exploring investment opportunities, including the launch of the Pan African Tourism Fund, to drive infrastructure development.

On the third day, the spotlight was on digital innovation and the Blue Economy. Discussions emphasised the role of technology in tourism growth and the need for sustainable practices.

The final day celebrated excellence in African tourism, with the Africa Tourism Leadership Awards. The night honoured innovators and leaders driving change in the industry, marking a fitting conclusion to a forum dedicated to advancing Africa’s tourism potential through collaboration and leadership.

The forum is organised by African Tourism Partners with support from Botswana Tourism. Notably, Botswana has hosted the last three editions of this influential forum, underscoring its commitment to advancing the continent’s tourism agenda.

ATLF 2024 Award winners announced

The 2024 Africa Tourism Leadership Awards, took place on the evening of 6th September. These awards celebrate excellence in various categories, recognising the groundbreaking contributions of individuals and organisations to the African tourism industry. The winners were selected based on their exceptional achievements in sustainability, innovation, entrepreneurship, and community engagement.

Kwakye Donkor, chief executive officer of Africa Tourism Partners, organisers of the event, said the awards not only recognise excellence but are a testament to the passion, innovation, and dedication that drives Africa’s tourism industry forward.

The full list of award-winners: Africa Youth in Tourism Innovation Challenge

Joseph Owiredu, Fihankra ComTech Ltd, Ghana

Leading in Progressive Policies Award

Rwanda Development Board

Outstanding Entrepreneurship Award

Kenneth Agyepong and Abdul Karim Abdullah (Afro Future)

Outstanding Africa Tourism Media and Marketing Award

CNBC Africa, South Africa

Women in Leadership Award

Taubie Motlhabane, Cape Town

International Convention Centre

Championing Sustainability Award

Qorokwe Camp, Botswana

Most Innovative Business Tourism

Destination Award

Cape Town International Convention Centre, South Africa

Outstanding Accommodation Facility/ Group Award

Singita Pamushana Lodge, Zimbabwe

Outstanding Tourism Transportation Award

Ethiopian Airlines.

Destination – Africa Lifetime Award

Rodger Foster, CEO and MD at Airlink, South Africa

Contact details

For more information about the awards partnerships, sponsorships, registration, and enquiries, please contact Rejoice Chishamba at: rejoice@africatourismpartners.com / +27 (0) 11 318 1741 / +27 (0) 81 303 7030.

Lead with love — Ansie Turner, executive housekeeper

Ansie Turner, executive housekeeper at City Lodge Hotel at OR Tambo International Airport, is a manager, mentor, mother figure, and friend to many. Described as one of the hardest working members of the team, her superpower is leading with love, making people feel welcome, and inspiring others to strive for success.

The hotel is the largest within the group, with 365 rooms, and regularly runs at 100% occupancy. It is within walking distance of the airport terminal buildings and features a spacious #Café restaurant and sundowner bar, three boardrooms with conference facilities for up to 46 guests, a fitness room, and an outdoor pool. Business and leisure guests fly in from around the world and check-in at all hours of the day and night, often requiring food and beverage services around the clock. It’s a mammoth task, operating at optimum levels, and staff are chosen for their ability to perform well under pressure.

Ansie began her career in the linen room at The Don Hotels under the guidance of veteran housekeeper, Margaret Lamont. “I knew I had a knack for it,” she recalls, reflecting on her early days in the challenging world of hotel housekeeping. Her talent and dedication soon saw her promoted, allowing her to work across different areas of the property.

While specialising in housekeeping, Ansie believes that understanding all aspects of hotel operations is crucial: “It’s been a busy journey. I’ve gained experience in all areas, and it’s important that we’re willing and able to help in other parts of the hotel when needed.”

Ansie joined City Lodge Hotels 25 years ago, on 1 September 1999, heading up housekeeping at City Lodge Hotel Johannesburg Airport, Barbara Road, and in 2010 joined the opening team at City Lodge Hotel at OR Tambo International Airport.

The hotel opening was a significant milestone, she explained: “We went through construction, worked hard, and aimed high — that’s how you get people to see how things must be done and follow your example.”

Ansie’s leadership was instrumental in forming a housekeeping team that genuinely cares about their work, and one another.

“I lead with love,” she said simply, believing in the power of kindness to change attitudes and unlock potential. “I take aggressive individuals, and if I see potential in them, I train them as supervisors. It’s incredible to watch how their whole attitude changes.”

Mentorship is a big aspect of Ansie’s role. She fondly remembers working with colleague and friend, Angie Moroga, who was also a mother figure to her: “Angie was someone I looked up to, and a shoulder to cry on. She taught me how to mentor and motivate others.”

Ansie currently brings this nurturing approach to her department and she said: “I care a lot about the ladies I work with and make sure everybody is okay.”

Ansie also understands that a person’s background influences how they approach their work, having overcome hardship in her life. “You bring your personal experiences to work, and you don’t even realise it,” she notes. This empathy has transformed her team into more than just coworkers — they are a family.

However, Ansie balances kindness with discipline and sets clear expectations, noting, “I put my foot down when I need to, because it’s important to maintain high standards and order. If you break the rules, you get one more chance, but, by the third time, you cannot work here anymore as you have proven you don’t or won’t fit in.”

To Ansie, housekeeping is a metaphor for life: “If everything is clean and back in place, so too are your emotions,” she explains. “I believe in routine, schedules, and selfdiscipline, not just for maintaining a clean hotel, but also for achieving emotional and mental clarity.”

Her dedication is evident in her daily routine. Wanting to ensure that she touches base with staff on all shifts, she begins her workday at 4am, so that by 8am, her team knows exactly what needs to be done for the day. Ansie said this isn’t a hardship, because it’s her passion.

Throughout her career, she has mentored many young mothers and people who lacked formal qualifications, helping them to grow into confident and skilled professionals who can afford to put food on the table and take care of their families.

“I don’t like the victim mentality. I tell my ladies to get rid of that as soon as possible,” she said. “We’re not going backward — get back to work or take a walk in the sunshine if you need a quick break to get on top of your feelings, but let’s be proactive and positive today.”

Ansie’s caregiving nature also benefits the guests: “When you walk into a hotel room, it can either feel like home or feel cold, and guests can tell the difference. When you clean with care and thought to create the best first impression for the guests walking in the door, it shows, and they’ll appreciate it. We go out of our way to make our guests’ lives easy.”

Experienced and award-winning general manager of the hotel, Ian Laughland, added: “We are absolutely privileged to have Ansie heading up the housekeeping team — she leads in a kind, caring manner, getting the tasks done by creating a loving environment for our team and guests. Well done, Ansie!”

What do business travellers want from a hotel?

In today’s fast-paced business world, corporate travellers have increasingly specific needs and preferences when on a business trip. Their expectations extend beyond mere convenience and comfort; they seek a travel experience that enhances productivity, efficiency, and overall wellbeing. Understanding these preferences is essential for us to cater effectively to this demographic.

By Sigal Nassimov-Geva, operating officer of Premier Hotels & Resorts

Operating officer of Premier Hotels & Resorts, Sigal Nassimov-Geva shared just what business travellers are looking for on their corporate trips:

Convenience and efficiency

Business travellers prioritise convenience above all. Their schedules are often tight, and they need solutions that minimise downtime and streamline their travel experience. This includes:

• Seamless booking systems: Integrated platforms that allow for easy booking of flights, accommodation, and transportation.

• Efficient transportation: Direct flights, quick airport transfers, and reliable car services are crucial.

• Location proximity: Hotels and meeting venues that are close to airports or central business districts help save time and reduce stress.

Comfort and quality

Despite the demanding nature of their trips, comfort remains a significant factor. Business travellers expect a high standard of quality in their accommodation and services:

• Comfortable accommodation: High-quality bedding, quiet rooms, and ample workspace are essential.

• Amenities: Free Wi-Fi, quality in-room dining options, and fitness facilities are often top priorities.

• Room design: Functional and stylish rooms with plenty of natural light and ergonomic furniture can make a big difference.“Our hotels also offer business centres and meeting rooms,”Ms Nassimov-Geva said.

Connectivity and technology

In the digital age, business travellers rely heavily on technology. They need to stay connected and productive, regardless of their location:

• Reliable internet access: High-speed Wi-Fi and ample charging options are nonnegotiable.

• Tech-friendly environments: Access to printing services, video conferencing tools, and ample power outlets are important.

• Mobile apps and tools: Apps that streamline check-ins, manage travel itineraries, and provide real-time updates are highly valued.

Personalisation and flexibility

Corporate travellers appreciate services tailored to their individual needs and preferences:

• Personalised services: Recognising frequent travellers and offering customised rewards or accommodation can greatly enhance their experience.

• Flexible booking policies: The ability to make changes to reservations without significant penalties is crucial, given the unpredictable nature of business travel.

Wellness and work-life balance

Maintaining well-being on the road is increasingly important to business travellers. They look for:

• Wellness facilities: Access to gyms, swimming pools, or even spa services helps them stay healthy and relaxed.

• Healthy dining options: Hotels and restaurants offering nutritious meal choices are a big plus.

Safety and security

In today’s world, safety is paramount. Business travellers seek reassurance through:

• Security measures: Enhanced safety protocols in hotels and transportation options help ensure peace of mind.

• Health precautions: Cleanliness and health safety measures, such as sanitised rooms and touchless check-ins, are highly appreciated.

Customer support and assistance

Exceptional customer service can significantly impact a business traveller’s experience. They value:

• Responsive service: Access to 24/7 customer support can resolve issues quickly and efficiently.

• Concierge services: Help with local arrangements, such as dining reservations or entertainment options, can enhance their trip.

Cost efficiency

While business travellers are not always paying out-of-pocket, cost efficiency remains important for their employers. They often look for:

• Value for money: High-quality services that justify their costs are preferred.

Understanding what business travellers seek

can significantly enhance their overall travel experience. By focusing on convenience, comfort, connectivity, personalisation, wellness, safety, support, and cost efficiency, Premier Hotels caters to this demanding demographic.

“As corporate travel continues to evolve, staying attuned to these needs is crucial for delivering an exceptional travel experience that supports productivity and satisfaction,”Ms Nassimov-Geva concluded.

Who is Sigal Nassimov-Geva?

Sigal Nassimov-Gevahas played an integral role in Premier Hotels and Resorts, spanning more than two decades. She has been pivotal in transforming the company from a traditionally family-run business into a contemporary corporate environment, in keeping with the company’s vision for growth and future expansion plans. During her tenure, and whilst overseeing the Human Capital Department, she set herself the personal objective of getting to grips with every discipline within the business. She undoubtedly has an in-depth knowledge and understanding of the most important aspects. Sigal’s immediate role is to enforce the collaborative spirit across all departments; sales, marketing, revenue, operations, human capital, finance and IT, and ensure cohesion and direction, by enhancing the flow of communication. Immigrating to South Africa as an inexperienced yet qualified foreign national, Sigal Nassimov-Geva has, through hard work and passion, established herself as a well-known and recognised businesswoman within the hospitality industry. She was awarded Regional BusinessWoman of theYear — Corporate Category in 2012.

Lerisha Mudaliar — strives to be a catalyst in the sector

Lerisha Mudaliar, 40, managing director of Isenzo Consultancy believes her role is to be a catalyst in transforming how conferences and congresses are marketed within the business events sector.

Having witnessed the frequent oversight of marketing as a crucial element, I founded Isenzo Consultancy to fill this gap by offering specialised marketing strategies tailored to the unique needs of each event and destination.”

“My extensive experience in the industry has shown me that successful events are those that not only deliver on content but also connect deeply with their audience through effective marketing. This is where Isenzo Consultancy stands out — we are not merely service providers; we are partners who are invested in the success of every event we touch,” Lerisha said.

Where do you see the business events industry in South Africa at present, and where do you see it heading in the future?

The business events industry in South Africa is currently stable, with considerable potential for growth. While the sector has demonstrated resilience, there are opportunities to elevate it further, through

enhanced stakeholder collaboration, innovative solutions, and a deep commitment to sustainability. With government support in improving infrastructure and easing visa regulations, South Africa can position itself as a premier global business events destination.

Where did you grow up?

Durban, KwaZulu-Natal, and I attended the Durban University of Technology.

Where did your career path begin?

At The Conference Company, as an intern, and my first permanent job was with Nationwide Airlines.

How long have you been in the sector?

I have been in the business events sector for 20 years. Throughout my career, I’ve witnessed, firsthand, the profound impact that tourism and events have on every citizen. My journey has been fuelled by a passion for showcasing South Africa as a premier destination.

Image by Aldk from Pixabay.

What has been the biggest change you’ve seen in this sector?

The biggest change I’ve observed in the business events sector has been the increasing impact of South Africa’s stringent visa regime. This has significantly affected the industry, creating barriers to entry for international delegates, speakers, and exhibitors. The complexities and delays in obtaining visas have led to reduced attendance at conferences and events, which, in turn, impacts the overall success and global reach of these events.

What role does your family play in your life?

I am married and have two fur babies. My family is the centre of my being, and they play an essential role in my life. They ground me, providing a solid foundation of love and support that keeps me balanced, no matter my challenges.

What would you change in your life, if you could, when looking back?

Looking back, I would have chosen to further my education beyond my tourism diploma. While I have had a fulfilling and successful career, I recognise that additional academic qualifications could have provided me with broader perspectives and enhanced opportunities.

Do you have any hobbies?

Running is one of my cherished hobbies, and I’m proud to be an Adidas crew runner. It’s not just about the physical activity for me — it’s my escape from the craziness of life, a way to clear my mind and find balance.

What is your favourite sport?

My favourite sport is rugby. I deeply respect all athletes.

What do you do for leisure?

For leisure, I love hanging out at home, where we cook, drink wine, and spend quality time with our fur babies. It’s a perfect way to relax and enjoy the simple pleasures of life, surrounded by the warmth and comfort of home.

What is your secret to success?

I believe the secret to success lies in being brave, taking the time to review every opportunity, and committing to hard work and perseverance. Success in this field isn’t just about executing great events; it’s about contributing to the growth and development of the industry, and making a lasting difference.

What has been your biggest challenge in this sector?

My biggest challenge in this sector has been changing the perception that age and having the highest degree is what matters most. The industry can be somewhat cliquey and, while there’s often talk of collaboration, it doesn’t always materialise.

What is your pet hate?

My pet hate is people who keep me waiting. I believe that being kept waiting shows a lack of respect for my time.

What is the most memorable place you have ever been to, and why?

The most memorable place I have ever been to is Batu Caves. During my visit, I had the incredible honour of being selected out of a group of individuals to join a prayer for the Hindu goddess Lakshmi, who is revered as the mother of the household in Hinduism.

What type of holiday would you avoid at all costs?

I wouldn’t avoid any type of holiday, as I believe each one brings its own unique experience.

If you could be anyone for the day who would you be and why?

I would love to be any president. I think there is so much that happens behind the scenes, and so many decisions that need to be made with a depth of knowledge that the public rarely sees.

What is your favourite city?

My favourite city is New York. I’m drawn to its hustle and bustle, the endless shopping opportunities, the incredible restaurants, and the sheer variety of things to see and do.

What is your favourite book, film, TV programme?

Book: No specific one as I read a fair amount. Film: My Best Friend’s Wedding. TV Programme: Two Broke Girls.

How do you relax?

I relax by running, reading, watching TV, and spending quality time with my family, friends, and fur babies. I also enjoy winding down with a good glass of wine. These activities help me recharge and find balance amidst a busy life.

What is your favourite food? Thai.

Who is your favourite movie star? Julia Roberts.

What is the most impulsive thing you have ever done?

The most impulsive thing I’ve ever done was moving to Cape Town, after meeting my now-husband. A year after meeting him, I decided to move in with him, even though I had only been to Cape Town once before, for a job interview, and it was just for a day. It was a huge leap of faith that turned out to be one of the most significant decisions of my life.

Who is your role model?

My role model is my husband. He’s the kindest, most gentle soul I know — always compassionate and deeply considerate of others. Despite his achievements and being a total powerhouse in the boardroom, he never loses sight of what truly matters: his compassion for people. As a husband, he spoils me and our fur babies beyond measure, always putting us first. His love, kindness, and unwavering support make him not just my partner, but my greatest inspiration.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps?

My advice is grounded in experience: don’t walk into a job with the expectation that you’ll have a corner office tomorrow. This industry demands years of dedication, resilience, and a relentless work ethic, to climb the corporate ladder. The financial rewards might not be immediate, so it’s essential not to compare your salary with those in other sectors, such as finance. Treat everyone with respect. Above all, listen and learn. Embrace every learning opportunity, and you’ll find that growth comes faster and more robustly when you remain humble, curious, and open to new experiences. Passion, combined with a commitment to lifelong learning and adaptability, will propel you forward in this vibrant industry.

What is your dream for the future?

My dream for the future is to play a pivotal role in the business events sector by helping market conferences effectively, and ensuring that delegates are drawn to these events in specific locations. Additionally, I’m passionate about driving transformation within the tourism industry and being an active part of the change that fosters inclusivity and growth.

Stefan Bekker — is passionate about the art of gastronomy

Stefan Bekker, executive chef at Erinvale Estate Hotel & Spa is proud to be the face of and namesake for Stefan’s. Stefan has worked in the industry as a chef for over twelve years, and his passion for the art of gastronomy grows at each new challenge he is faced with.

Stefan has spent years working in both Qatar and England, developing his skills and palate on an international scale. He brings his mastery into the kitchens of Erinvale Estate Hotel & Spa.

Stefan grew up in the farming town of Malelane, completed his secondary education at Hoërskool Nelspruit, then pursued his passion for cooking through culinary studies at Prue Leith Chef Academy.

“My mom owned three takeaway cafes in Malelane, so I worked there after primary school and then also did a stint as a cleaner in England for two years, after school,”Stefan said.

“I’ve had years of experience in the culinary field. I have served as an executive chef in four- and five-star hotels for the past twelve years. I began my first executive chef role at the age of 23.”

“I grew up surrounded by kitchens and, while I never initially imagined myself becoming a chef, I have always felt at home in the kitchen,” Stefan said.

Over the next five years, he said:“I aim to further elevate Erinvale Estate Hotel & Spa’s already outstanding food offerings and continue challenging myself with Stefan’s Restaurant, and then I’d like to open my own fine dining restaurant.”

Stefan said: “Every day brings a new experience in my role. I am in a unique position in that I handle the day-to-day food operations at the hotel, and by night, I cook solo at one of South Africa’s premier fine dining restaurants. This keeps me challenged, fulfilled, and constantly on my toes.”

He said:“I’ve had my share of amusing encounters, guests’perceptions and knowledge of food can be significantly influenced by cooking shows, which often leads to interesting – and occasionally humorous – expectations.”

In terms of trends, Stefan said: “Guests appreciate warm and inviting spaces over cold, modern aesthetics. When it comes to food, simple, yet expertly crafted dishes with great flavours are always a hit. Small plates remain popular, as they allow guests to savour a variety of flavours in a single dining experience.”

“Globally, there is a noticeable rise in chefs

starting their own businesses, leading to a marked improvement in global food quality.

Restaurants are also becoming more specialised, moving away from extensive menus, to focus on a few dishes executed to perfection instead.”

Stefan’s suggestion for organisers is:“Knowing your customer is key; knowing their personal preferences makes it easier to organise exceptional events. However, avoid pushing them into experiences and options that they are uncomfortable with.”

In terms of challenges facing this industry, Stefan said:“The industry is heavily dependent on international visitors, so any political or social unrest can impact us significantly. Additionally, there is a growing challenge as people have less disposable income for leisure activities.”

Stefan is married to Zani.“We have been together for nine years. For leisure, I enjoy spending quality time with my wife.”

“My creative pursuits extend beyond my role as a chef. I’m also a painter and potter, with these passions forming a significant part of my life and are more than just hobbies. Many of the plates in my restaurant are handcrafted by me, reflecting my dedication to both the arts and cuisine.”

Stefan’s advice for newcomers is:“Be prepared for a demanding journey that requires hard work, persistence, patience, attention to detail, and strong leadership skills. You need to be able to take responsibility for everything.”

In conclusion, Stefan said:“Erinvale Estate Hotel & Spa is truly unique. Having worked at 11 properties, I can confidently say that it offers a remarkable escape from the outside world, providing a space for relaxation and resetting.”

What is your signature dish?

We do not have a signature dish but, if I had to choose one on my current menu, it would be ‘Seabass, tigers milk, winter salad, angel hair’, paired with Eagles’Nest Sauvignon Blanc 2023.

What food trends are emerging in the conference industry?

Trends come and go, but focusing on the strengths of your property will always be appreciated and stand you in good stead, in my opinion. Avoid complicating things — over-

promising and under-delivering should always be avoided.

What has remained constant in this industry?

Hard work.

What is your favourite beverage? Whiskey.

What is your favourite food?

Anything I don’t have to cook myself (laughs) — I am so grateful when anyone cooks for me and so appreciate the effort, good or bad.

What is your pet hate?

When people make assumptions instead of asking questions.

What is your great love?

Creativity and crafting things with my own hands, from my imagination.

Are you adventurous?

Becoming and remaining a chef has been my greatest adventure.

Premier Hotels opens four-star hotel in Limpopo

While many developers have responded to the construction sector downturn by taking a cautious approach and adopting a wait-and-see attitude, one company bucking this trend within the hospitality sector is Premier Hotels & Resorts, which has just finished building its 24th establishment in Thohoyandou, the former capital of the old Venda state.

It has chosen to fill a gap in the Limpopo area by growing its footprint into a new node in South Africa, with undoubtedly the biggest four-star hotel in the far northern part of Limpopo Province, in the Vhembe District, which borders Zimbabwe. With an ever-green scenic view of Thohoyandou and a stone’s throw from the Kruger National Park’s Punda Maria gate, the hotel will be a major milestone in the tourism sector and will serve as a catalyst to many economic developments that exist, and those that are still planned for the region.

It is designed to serve institutional travel demands and local business interests in a stateof-the-art conferencing venue.

“Our decision to forge ahead with this development demonstrates our confidence in the Venda community and that we believe in the long-term future and economic viability of the area,” said Sigal Nassimov-Geva, chief operating officer of Premier Hotels. “We strongly believe in the upliftment of skills, which is why we have partnered with the main contractor, African Century Group, by providing opportunities to the local construction workers for growth, learning, and

upskilling who might not have had the experience in building a four-star hotel.”

“Never before have the construction workers in the area had the chance to learn the skills needed to build a hotel of this stature, which is why we’ve chosen to collaborate with Premier Hotels & Resorts,” said Lady Masia, head of the construction company African Century Group. “We approached them to be the management and marketing company due to the depths of experience they have had in the hospitality industry, which is much needed in order to make the hotel a success.”

A project of this magnitude is critical in creating job opportunities. During the construction phase, 480 jobs were created,

varying from unskilled local construction labour through to highly skilled artisans, project managers and the like. When the hotel officially opens it will also employ 85 permanent workers, and 30-40 contract/parttime staff, improving the livelihood of the local families.

“We are committed to adhering to the Employment Equity Act by actively promoting equity in the workplace, ensuring that all employees are provided with equal opportunities,” Ms Nassimov-Geva said. “In addition, we are dedicated to ensuring that women have equal access to and leadership roles across the hotels. Of our current entire workforce of 1,555 employees, we have 27 per cent females at a senior management level, 48,7 per cent at mid-management level, and 61,6 per cent at a junior management level.”

The Chief of Venda said that he wasn’t aware of any other privately funded developments of the scale of this hotel, that is currently under construction and progressing at an aggressive pace with the IDC funding the build.

The key factor in selecting the site was the hotel’s visibility, as it is being built on a rise, enabling it to be seen from the recently built mall, sports stadium built to celebrate the independence of Venda, and the University of Venda – a big catalyst in the area – as well as giving guests superb views of the town and surrounding mountains.

This injection of money will also undoubtedly influence further future development in the region and attract trade and investment to Thohoyandou, serving as the gateway to the Kruger National Park and Zimbabwe.

The Premier Hotels development on the north-eastern edge of the town will be a modern build, with a touch of African flair, very similar to its OR Tambo hotel. The facade will be stone, as opposed to brick, with numerous environmentally-friendly aspects.

With close to 8,697m² of usable space, the hotel will accommodate 120 rooms, conference space to host up to 450 delegates for conferences, for local businesses in the area or celebratory functions, a business suite, bar and restaurant with wine bar, outdoor pool, and gym facility.

Chefs Warehouse launches Room 91

Liam Tomlin has just significantly upped the level of party and event catering with the launch of Room 91, a versatile selfcontained private events space at 91 Bree Street that serves Chefs Warehouse’s signature cuisine.

This means that event guests and corporate delegates can now enjoy globally inspired fare such as braised lamb rib with Persian-spiced tomato and lentil ragout, beef fillet, herbed roast chicken with stuffing, and spiced apricotglazed kingklip with mussels, along with a host of other flavour-packed dishes, instead of the ubiquitous beef, chicken or fish offering.

Liam, together with his wife Jan and David Schneider are partners in Room 91, an easily adaptable multi-level indooroutdoor space on the upper floor of 91 Bree Street, overlooking vibey and vibrant Bree Street, the CBD, and Signal Hill. Room 91 is a versatile blank canvas for many an occasion, from wedding receptions, anniversaries, and cocktail parties to corporate lunches, dinners, and year-end functions, award and gala celebrations, product launches, musical events, and even photography and film shoots.

“One of the things we’ve noticed after running restaurants in the CBD for so many years is that there is a dearth of versatile event spaces in town that serve great food and are not in hotels,” Liam said. “We had this wonderful indoor-outdoor space on the top floor of our building that we’d used for a few functions, and a strong contingent of highly professional management, kitchen, and front-of-house staff already on the premises. One day the penny dropped — it would be perfect as a designated space for occasions of any kind.”

Taking the blah out of event food

Room 91 offers exciting, flavourful, and versatile contemporary menus, with cuisine of the same high quality and innovation as the group’s global tapas restaurants across Cape Town, regardless of whether it’s cocktails and canapés, a family-style feast or a set menu of lunch or dinner.

Spanning the second and top floor of the

Tomlins’ beautifully restored historic building on Bree Street right in the centre of town, Room 91 sits atop restaurants Chefs Warehouse & Canteen and Merchant Bar & Grill, which opened in early August.

Accessible via its private entrance, it is a separate self-contained open-plan space with the functionality of different areas that can be staged in a variety of ways: as one large open space, or smaller areas for meetings, cocktails, and canapés, and seated luncheon or dinner. Room 91 can accommodate 200 pax for cocktails and 70 pax for seated luncheons and dinners.

The indoor space is split-level, with warm, muted colours, classic dark wood parquet floors, and dimmable LED lighting, to create a range of moods. The lower level has a marble-topped wooden bar, an elegant place for drinks service, with its generously stocked selection of premium drinks. It can easily be separated from the room, with a curtain. It has a demarcated stage area and facilities for large-screen TVs, and is ideal for meetings and gatherings.

The upper landing area has the same classic look and opens onto a large balcony via a long sliding door. The open balcony is an inviting plant-filled outdoor area connected to the city below. With beautiful views up and down Bree Street, and of nearby Signal Hill and Table Mountain, it places guests right in the middle of The Mother City, with its stunning mix of urban and natural glory.

The spaces of Chefs Warehouse & Canteen, Merchant Bar & Grill, and Room 91 are also available to book as a complete 91 Bree Street take-over, with an easy flow of access between all three venues. It’s the ideal city address for a signature knock-yoursocks-off event of up to 400 pax.

91 Bree Street is easily accessible from all parts of the Cape Town metropolitan area and has substantial parking on Riebeek Square Parking, across the street.

A Johannesburg gem celebrates its 75-year legacy

October 2024 sees one of Sandton’s longest-standing hotels, the Protea Hotel by Marriott Johannesburg Balalaika Sandton, celebrate its 75th Anniversary. To add a touch of extra ‘shine’to the occasion, the Hotel is taking its Jubilee celebration to social media, inviting its followers to share their memories of the Balalaika, for a chance to win a Jenna Clifford diamond valued at R30,000.

Established in 1949, the Balalaika Hotel is a mainstay of Sandton’s CBD, beginning its journey as an ‘outspan stop’ on the old wagon road between Johannesburg and Pretoria, where early travellers would park their wagons and let their oxen graze.

Not much is known of the founder of the site and tearoom in 1949. It is believed to be Gerard Le Grand, a British Royal Marine Officer who established the old Good Hope Tea Garden on the site. Gerard and his wife lived on the tearoom premises while the original hotel was being built. He managed the tearoom and added a selection of rustic rondavels to accommodate country travellers coming to town.

As Sandton evolved, gradually becoming a central business centre in the heart of Northern Johannesburg, the Balalaika grew with it, becoming a landmark known for its blend of modern luxury and timeless charm.

Incidentally, the name ‘Balalaika’ is believed to have been inspired by the 1939 film of the same name, reflecting the hotel’s longstanding association with music and culture.

Recent refurbishments have ensured that the Balalaika continues to meet the needs of both business and leisure travellers, all while preserving the character that has made it a beloved institution for 75 years.

The Balalaika Jubilee competition is open to followers of the Hotel’s Facebook and Instagram pages between 1 and 20 October 2024. To enter, followers are invited to share an image of a Balalaika Hotel memory with a short caption explaining the image and using the hashtag #BalalaikaJubilee. Entrants must also tag the Hotel in their posts. Terms and conditions apply. The grand prize winner will be notified via the relevant social media platform.

Andrew Visagie, chief operating officer from Protea Hotel by Marriott Johannesburg Balalaika Sandton, commented: “The Balalaika’s enduring legacy is distinguished by every traveller that has spent a night in the Hotel. It has served a cross-section of guests from all over the world, including many famous – and even infamous –characters who have passed through Johannesburg over many decades.”

“It is fitting that we honour the Hotel’s history with a celebration highlighting the stories which visitors and guests have to share. We look forward to many more years of excellence to come.”

To enquire about bookings at the historic Protea Hotel by Marriott Johannesburg Balalaika Sandton, visit balalaika.co.za. For news and competition updates, follow the Balalaika social media pages on Facebook and Instagram

Aha Hotels & Lodges broadens its portfolio

Aha Hotels & Lodges is delighted to announce they have been awarded the management of Skukuza Safari Lodge, nestled within the iconic Skukuza Rest Camp in the stunning Kruger National Park.

This exceptional addition to their portfolio, which will officially re-open this month, offers guests an unparalleled safari experience in one of South Africa’s most renowned natural settings.

Skukuza Safari Lodge is the embodiment of luxury amidst the untamed wilderness of Kruger National Park. The lodge features 128 meticulously designed rooms, including eleven family rooms and eight luxurious suites, providing the perfect retreat for those seeking an unforgettable bush escape.

Guests can indulge in a range of top-tier amenities, including a welcoming bar, a fully equipped gym, a refreshing swimming pool, and a restaurant offering a diverse selection of à la carte and buffet meals for breakfast, lunch, and dinner.

The lodge is equipped with the Mondzo meeting room, ideal for intimate gatherings and presentations. For larger conferences and

events, the recently refurbished Nombolo Mdhluli Conference Centre stands as a premier venue, accommodating up to 600 delegates in the main conference room and up to 160 attendees in each of its four spacious breakaway rooms.

The centre is outfitted with state-of-the-art technology, ensuring that every event is both seamless and sophisticated. This exceptional destination offers a myriad of experiences, from marvelling at the vast African skies during star-studded bush braais, to exploring the predator-rich areas of the park on guided drives, or self-guided tours.

Corporate clients can create memorable events that will leave a lasting impact on their teams and guests.

Conveniently located just 15 kilometres from the Paul Kruger Gate, Skukuza Safari Lodge is easily accessible and is a short distance from Skukuza Airport, which offers

daily flights on Airlink, from Johannesburg and Cape Town. Additionally, the worldrenowned Skukuza Golf Club, with its unique and breath-taking course, awaits golf enthusiasts. For those seeking relaxation, the AM Spa offers a range of rejuvenating treatments, while adventure seekers can embark on guided walks through the captivating landscapes of the Kruger National Park.

The reopening of Skukuza Safari Lodge marks a significant milestone, representing a unique public-private partnership between SANPARKS, aha Hotels & Lodges (a division of Tourvest), and Karibu Leisure Resorts, a 100 per cent female black-owned company. This partnership is committed to creating meaningful employment opportunities and ensuring that the surrounding communities of Kruger National Park benefit directly from its success.

Register now for the inaugural SA Chef Conference & Expo

The inaugural trade event, SA Chef Conference & Expo, will take place at the Protea Hotel Cape Town Waterfront Breakwater Lodge on 25 and 26 November.

Hosted by SA Chef Media in partnership with the South African Chefs Association and the City of Cape Town, this groundbreaking event is tailored for restaurant owners and executive chefs. The event will convene South Africa’s culinary leaders, from fine dining establishments to hotel and conference centre chefs and SMMEs, to explore business solutions, growth strategies, the latest trends and innovations in professional kitchens, and how to unlock the economic potential of Gastronomy Tourism.

Lance Gibbons, director of SA Chef Media, said this event provides a platform for business owners and executive chefs to break down barriers and foster connections within the culinary industry. The event provides a stage, where delegates can delve into current issues that are affecting the sector and discover strategies and best practices to better serve their customers.

• Gain Insights from South Africa’s Leading Chefs and Restaurateurs

• Network with Culinary Professionals Across the Industry

• Discover the Latest Trends and Innovations

• Unlock the Full Potential of Gastronomy Tourism

One of the key issues that will be discussed is how to package South Africa as a gastronomical destination, highlighting cultural heritage. This will be addressed during the workshop taking place on the second day, in collaboration with SA Tourism. “Finding the identity of South Africa’s gastronomical sector is key and will be the foundation of the workshop,” Mr Gibbons said.

This event is open to everyone involved in the sector.

Key objectives of the conference include:

• Sharing solutions to the business challenges faced by the restaurant industry, including strategies to recession-proof and mitigate the impact of seasonality.

• Driving innovation and sustainability by exploring new technology solutions, products, services, and culinary trends.

• Developing a concrete plan to position South Africa as a premier gastronomic

destination and enhance our share of the culinary tourism market.

Who should attend: Restaurant owners, executive chefs, cooks and caterers, hospitality GMs, culinary and tourism stakeholders, culinary industry suppliers, vendors, and support services.

Featured speakers will include renowned executive chefs and restaurateurs such as Pete Goffe-Wood, Reuben Riffel, Zola Nene, Justine Drake, Coo Pillay, Liam Tomlin, Chris Erasmus, Pete Ayub, Gregory Henderson, along with senior representatives from SA Tourism, the City of Cape Town, Cape Town Tourism and other tourism and hospitality associations.

As the official voice of the SA Chefs Association, we will also be hosting the Cape Town leg of the 50th anniversary celebrations of the association and its significant contributions to the culinary industry with a Gala Dinner and Awards.

WTM Africa 2025 to ‘Ignite Africa’ with fresh focus and strategic content

RX Africa recently announced ‘Ignite Africa’as the official theme for its WTM Africa 2025 event, to take place from 9-11 April in the Host City of Cape Town, at the Cape Town International Convention Centre (CTICC).

Next year, WTM Africa promises a revamped format with a laser focus on actionable insights and strategic networking, making it a must-attend for anyone invested in the future of African tourism.

Expect a content-rich programme at WTM Africa structured around critical themes such as aviation, responsible tourism, and marketing. Curated by industry experts, sessions will move beyond theoretical discussions to deliver practical solutions and tangible strategies.

The ‘Brain Box’ will also offer interactive workshops and discussions, providing opportunities for attendees to gain practical knowledge and develop new skills.

In addition, WTM Africa will launch a renewed trend report packed with the latest industry statistics and insights. This State of the Industry report will serve as an essential resource for stakeholders, offering data-driven perspectives on current challenges and opportunities in African tourism.

WTM Africa 2025 will also feature a reimagined Media Awards programme, designed to raise standards in travel journalism across the continent. A panel of leading industry judges will recognise excellence in reporting, setting a new benchmark for media coverage of African tourism. Press conferences, media briefings, and exclusive opportunities for interviews with top industry spokespeople will be scaled up, allowing the media to access crucial stories and insights directly from the source.

“This isn’t just an update to our annual event. We’re completely reimagining how we can drive African tourism forward,” said Megan De Jager, portfolio director for RX Africa. “The new format and content are designed to give attendees practical tools and knowledge they can immediately apply to their businesses. With ‘Ignite Africa’, we’re bringing together the sharpest minds, the latest trends, and actionable strategies in a way that’s never been done before. This is an event that professionals across the tourism industry won’t want to miss.”

WTM Africa is positioned as the definitive event for those looking to stay ahead of the curve in African tourism. This event will be the flashpoint for new strategies and collaborations that will shape the future of the sector.

Event Information

WTM Africa

9–11 April 2025

Cape Town, South Africa

Venue: Cape Town International Convention Centre (CTICC)

Website: www.africatravelweek.com

Megan De Jager, portfolio director for RX Africa.

Africa in collaboration

IAAPA, the global association for the attractions industry, has joined forces with the African Association of Visitor Experiences and Attractions (AAVEA) to organise the first-ever IAAPA and AAVEA Africa Summit.

Teducation sessions, networking, and EDUTours to various visitor experiences and attractions.

The IAAPA and AAVEA Africa Summit will deliver a comprehensive educational programme designed to equip attendees with the latest strategies and insights to succeed in the ever-evolving attractions industry landscape. These sessions will delve into critical topics such as Africa’s unique attraction landscape, the influence of global trends on local markets, guest safety and experience, revenue optimisation, sustainability, and more.

Complementing the robust education programme, the summit will feature EDUTours to some of Africa’s premier attractions, including Valley of Waves and Waterworld, Mankwe GAMETRACKERS, Sun City Resort and the world-renowned Gold Reef City Theme Park. This collaboration with AAVEA was formed to elevate the global presence of AAVEA members. By broadening our education programmes and research initiatives, this joint effort aims to foster deeper knowledge and expertise within our community and the greater tourism industry.

Additionally, this alliance allows members to connect with industry professionals, not only across Africa, but also on an international scale. “We are incredibly excited to partner with AAVEA. As a member-based organisation committed to supporting the attractions industry, we found that our goals align closely with those of AAVEA.

This event exemplifies the idea that we are stronger together. IAAPA is eagerly anticipating its first event with AAVEA, and members can look forward to even more benefits as we continue to connect and educate the attractions industry,” said Peter van der Schans, executive director and vice president of IAAPA’s Europe, Middle East, and Africa region.

AAVEA members can now also add an IAAPA membership for just R1,300 (US$72.61) per year or R130.00 (US$7.26) per month. Additionally, AAVEA members can enjoy the same event pricing as IAAPA members, further enhancing the value of this partnership. To learn more about the IAAPA and AAVEA Africa Summit 2024, visit or to follow us on social media: info@aavea.org.za

Cape Town | George | Knysna | East London | Mpongo Private Game Reserve | Pinetown | Port Edward | Richards Bay | Sani Pass | Scottburgh | Umhlanga | Sandton | Midrand | OR Tambo | Pretoria | White River | Bloemfontein BOOK TODAY

info@premierhotels co za premierhotels co za 096 111 5555

Tintswalo Safari appoints general management couple

David and Tanja Jacobs have been appointed as the General Management couple at Tintswalo Safari in the Manyeleti Nature Reserve in the Greater Kruger region.

This marks their return to the 5-star lodge where, for two-and-a-half years, David previously worked as senior guide, and Tanja as camp manager, before their promotion in 2019 to General Management couple at

Tintswalo Lapalala.

David started his career with two years in hospitality service in the UK, and, on his return to South Africa, qualified as a trail and tracking guide. An avid birder, he has extensive

experience gained as a ranger at various Big 5 game reserves in KwaZulu-Natal, North-West, Limpopo, and Mpumalanga. Tanja has a keen eye for detail and excels in implementing systems to enhance team structures and operational efficiency. Before moving to the bush with her husband Dave, she worked in the corporate arena as a buyer, and was running logistics.

Sharing an unfenced boundary with the Kruger National Park, the pristine private Manyeleti Nature Reserve boasts one of the lowest vehicle densities in the Greater Kruger region.

Here, Tintswalo Safari guests are spoiled with uninterrupted Big 5 game viewing experiences, in an untouched African wilderness. The ten suites are authentically designed to evoke the adventures of the nineteenth-century explorers after which they are named.

Within the same private concession, the fivebedroom Tintswalo Manor presents a fullycatered and tailor-made villa experience for families or groups travelling together.

Tintswalo Safari is accessed via flights directly to the Manyeleti airstrip, or a short drive from Hoedspruit airport. Driving time for self-drive, or road transfers, is approximately six hours from Johannesburg.

Ambition in Action: Global African Hydrogen Summit delivers on pledge

From its international soft launch at COP28 UAE in Dubai last December, the ‘Road to Namibia’ campaign, in support of the Global African Hydrogen Summit, has evolved into a movement to fuel Africa’s green industrial revolution.

Following nine months on the road, across Africa and around the world advocating, lobbying, and raising awareness, the ‘Road to Namibia’ campaign rolled into its final destination, Windhoek, recently, from 3-5 September, to host the Global African Hydrogen Summit, that convened the global hydrogen industry in Namibia.

Guest of Honour, Her Excellency Netumbo Nandi-Ndaitwah, vice president, the Republic of Namibia, greeted over 1,000 attendees at the official opening ceremony of the Summit, where she stated that “Namibia is honoured to have been chosen to host the Global African Hydrogen Summit. It is encouraging for me to witness such a diverse gathering of brilliant minds, from around the world, that have convened here, to help us curate rich

conversations on these vital topics. Namibia offers a rich and welcoming environment that is well suited to host an impactful green industrialisation eco-system.”

Themed ‘From Ambition to Action: Fuelling Africa’s Green Industrial Revolution’, the inaugural Global African Hydrogen Summit received resounding praise from governments, public sector agencies, developers, investors, and the private sector, for having achieved the objectives of all stakeholders.

The Summit’s sectoral patron, Hon. Tom Alweendo, Minister of Mines and Energy, Republic of Namibia, had earlier remarked that the “Global African Hydrogen Summit will be the first platform of its kind to be leveraged by African governments, by investors, financiers, scholars and the public, in order to unlock additional opportunities for our continent and

its partners. It will also provide a platform for the global players in the hydrogen value chain to showcase their projects, their plans, and technologies to the African continent.”

As a catalyst for driving change, the Global African Hydrogen Summit witnessed ten MoU announcements, partnership declarations, and deal signings.

The Summit unlocked the potential of the hydrogen opportunity in Africa, and harnessed its projected impact on achieving a sustainable and equitable energy transition globally.

James Mnyupe, presidential economic advisor and head of programme, Namibia Green Hydrogen Programme (NGH2P) summarised that “the Summit was a huge success, and will come back to Namibia next year from 9-11 September 2025.”

The key to boosting event engagement

No-shows, once accepted, are an unavoidable aspect of event planning. It directly impacts delegate engagement and overall event ROI, however, it poses a significant challenge to event planners and their success.

By Glenton De Kock, chief executive officer of SAACI

When confirmed attendees fail to show up, the consequences ripple throughout the event, with wasted catering, unused materials, and overpaid venue costs eating into budgets. Lower attendance can also deflate energy levels, disappointing speakers and sponsors alike. Industry veteran Sarah Thompson, chief executive officer of Global Events Solutions, notes:“Each no-show represents not just a loss in revenue, but a missed opportunity for connection and learning. It’s a domino effect that can undermine even the most meticulously planned event.”

Interestingly, research shows a strong correlation between pre-event engagement and attendance rates.“When attendees are invested in an event before it begins, they’re far more likely to show up and participate fully,“ explained Dr. Michael Chen, an event psychology researcher at Event Horizons Institute.

Forward-thinking planners are adopting innovative approaches to combat no-shows and boost engagement, for example:

• Gone are the days of generic email blasts — use datadriven insights to tailor pre-event messages, highlighting sessions and networking opportunities that align with individual interests.

• Move towards interactive programming by incorporating live polling, Q&A sessions, and collaborative workshops. These not only enhance engagement, but create a fear of missing out (FOMO) that drives attendance.

• Additional nice-to-haves, such as the introduction of event apps with gamified elements like check-ins, session attendance tracking, networking challenges, and reward systems, can incentivise engagement.

• Clear communication of cancellation policies will alleviate some of the repercussions on planners. Charging a nominal fee for no-shows, for example, is a great way to ensure attendance. (The proceeds can go to a charity chosen by attendees, or to offset some of the catering and other event costs.)

As the events industry continues to evolve, addressing noshows isn’t just about protecting the bottom line — it’s about elevating the entire event experience. By focusing on engagement strategies, planners can create events that attendees won’t want to miss.

“The future of successful events lies in creating experiences that are so compelling, that attendance becomes a must, not a maybe,”Ms Thompson concluded.“It’s time for our industry to shift from managing no-shows, to inspiring can’t-miss moments.”

In an era where every interaction counts, tackling noshows through enhanced engagement is essential for the future of events. As industry professionals, the power to transform attendance rates and event success lies in our hands.

Talk is cheap —

It’s time to implement Net Zero Carbon Events, reveals EGF Workshop

Two years ago, the Net Zero Carbon Events (NZCE) Journey initiative began at a COP event in Glasgow.

Initially, the industry identified five areas where it could reduce its carbon footprint: venue energy, food and food waste, logistics, smart production and waste management, as well as travel and accommodation.

Since then, the initiative has gained over 750 signatories. The focus is on implementing changes that organisations are comfortable with and can easily adopt to encourage the industry to take the first step in becoming more sustainable. This was explained by IFES Vice President and Holtmann+ chief executive officer, Jörg Zeissig during an Event Greening Forum (EGF) workshop titled ‘Building Better NZCEvents, Together’ on 8 August 2024.

Now, it’s time to put this knowledge into action. Mr Zeissig emphasised the need to move beyond discussions and start implementing changes globally. But to do this, a baseline or standard is required.

A master database containing best practices and emerging trends within the industry will help improve the scalability and adoption speed of sustainable event

planning. Mr Zeissig highlighted the importance of collecting reliable data from various industry partners to develop this database.

He also pointed out that there are still a lot of information gaps, especially in the exhibition space, which is just a part of the larger MICE umbrella. “There’s a lot of information around sustainability in the construction industry, for example, but that only covers 60 per cent of what we do in the exhibition space. Efforts to fill these gaps are crucial.”

Mr Zeissig noted that while the database contains carbon equivalent information, there is a need for clear definitions of items (e.g., which furniture can be reused and how often) and information on their readiness for use. He mentioned that there are 60 different solutions that, despite being identified, have not been ready for implementation due to various reasons.

“We should be providing each other with incentives and tenders to enable our industry,” he said. “Initiatives like these depend on our collaboration to work. We have to train

each other, share information with each other, and establish industry best practices together.”

And while he acknowledged that the applications of this information won’t always work for everyone, it creates a baseline that everyone can start from and build on. “We don’t want to create any hesitation around wanting to make things better and moving towards a more sustainable environment. Once we have a central database, we can take those behaviours and easily translate them into other ecosystems,” he concluded.

About us

The Event Greening Forum is a non-profit organisation that promotes sustainability within the business events sector.To find out more, please visit www.eventgreening.co.za

For more information, please contact: Lynn Mcleod

Tel: 082 891 5883

Email: lynn@eventgreening.co.za

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The power of membership: why industry associations matter

In today’s rapidly evolving business landscape, the significance of industry associations cannot be overstated.

These organisations offer a multitude of benefits to their members, from networking opportunities to professional development, and play a crucial role in shaping the future of their respective industries. For professionals looking to stay ahead in their field, active participation in industry associations is more than just an option — it’s a strategic advantage.

The networking edge

One of the most immediate benefits of joining an industry association is access to a robust network of peers and experts. Whether it’s through conferences, workshops or local chapter meetings, these events provide a platform for professionals to connect with others in their field. Networking within an association can lead to valuable partnerships, collaborations, and even career opportunities that might not be available through other channels. In an era where connections often translate to opportunity, the relationships forged through industry associations can be instrumental in achieving personal and professional goals.

Staying informed and competitive

The pace of change in most industries is relentless, driven by technological advancements, regulatory shifts, and evolving market demands. Industry associations are at the forefront of these changes, providing members with the latest news, research

and insights. By participating in association activities and accessing their resources, members can stay informed about industry trends and best practices, ensuring they remain competitive and relevant in their field.

Professional development and training Associations offer a range of professional development opportunities, from certification programmes, to specialised training sessions. These resources are designed to help members enhance their skills, stay current with industry standards, and advance their careers. For example, continuing education credits or industry-recognised certifications cannot only bolster a professional’s resume, but also contribute to personal growth and job satisfaction.

Shared knowledge and resources

The collective knowledge and resources within an industry association can be a treasure trove for members. From research reports and white papers to best practice guidelines and case studies, associations offer a wealth of information that might be difficult to obtain independently. This shared knowledge not only helps members solve problems and innovate, but also fosters a culture of collaboration and mutual support within the industry.

Building a stronger industry

Beyond the benefits to individual members, industry associations play a vital role in strengthening the industry as a whole. They provide a forum for discussing common challenges and opportunities, promoting industry standards, and encouraging ethical practices. By working together, members can help drive the industry forward, ensuring its long-term sustainability and growth.

Getting involved

Many associations offer introductory memberships or trial periods, making it easier to explore the benefits without a longterm commitment. Engaging with the association’s resources and participating in its events can provide a clearer understanding of the value it offers.

In conclusion, being part of an industry association is not just about access to resources and networking opportunities — it’s about being an active participant in the evolution and advancement of one’s profession. The collective strength of industry associations lies in their ability to bring together professionals who are committed to driving their field forward. To anyone looking to make a meaningful impact and stay ahead in their career, becoming a member of an industry association is a powerful step in the right direction.

Celebrating EXSA’s EXSA-ptional women

On 7 August, EXSA held three Women’s Day events concurrently in Cape Town, KwaZuluNatal and Johannesburg, to celebrate the amazing woman that we have in our industry.

By Lee-Ann Alder, EXSA’s association manager

We decided to do something different, considering how busy everyone is. The whole idea was to relax, and be creative for a short while, and stop thinking of the hundreds of things to do in the office. We gave each lady a creative craft to complete, while chatting and catching up. For some, this was completely out of their comfort zone, while others got fully creative and made sure their creations were masterpieces.

In Cape Town, we were hosted by CTICC. A huge thanks to Sihle Ngubeni for taking such good care of our ladies, and our Western Cape chair, Liam Beattie, who welcomed all the ladies and thanked them for all that they do.

Ashona Maharaj, KwaZulu-Natal chair, hosted the team at Durban ICC, and they had great spirit and took their creative crafts seriously. This was a time for them to connect and inspire their fellow female colleagues.

In Johannesburg, we sat under the trees at the Johannesburg Expo Centre. The weather was perfect and the women did a lot of talking, not finishing most of their crafts. We thank Kimendrie Pillay from JEC for being such a gracious host.

Mental health is so important and, at this time of year, it is easy to get caught up in all the work, and not focus on our wellbeing. Those two hours of doing something other than multitasking are vital

for these women, to take care of themselves by relaxing and unwinding, were decompressing.

We value our women and we hope that they had an amazing time with us. Thank you again to everyone who assisted and hosted us.

“A girl should be two things — who and what she wants.” — Coco Chanel.

Durban ladies inspiring one another to create.

Cape Townʼs ladies got together at CTICC.

Seen at the Johannesburg Expo Centre…

Leading or being led? Client relations for incentive travel professionals today

Incentive travel professionals should adopt a consultancy approach, addressing critical issues like sustainability, to lead the industry forward and align with evolving stakeholder expectations and corporate practices.

We are incentive travel professionals

Google may have transformed us into amateur diagnosticians, yet, when faced with a medical issue, we still heed our doctor’s advice. Similarly, we might have a good grasp of numbers, but we rely on professional accountants for filing our annual tax

returns. The same goes for legal matters; we depend on lawyers for their expertise. Professionals such as doctors, accountants, and lawyers provide advice based on their expertise and accountability, not on what clients want to hear.

So, why don’t we, as incentive travel professionals, adopt a similar approach?

By Pádraic Gilligan, founder, SoolNua and chief marketing officer, SITE

The impact of Covid on Incentive Travel

Since Spring 2020, when Covid entered stage left, incentive travel professionals have been playing their part in an unfolding drama best described by the acronym VUCA: volatile, uncertain, complex, ambiguous. Covid shuttered our industry for two years, but then it opened again to unprecedented demand but, at best, volatile supply. And that’s not to mention the complexity of having no trained staff, or the ambiguity of how and whether to service the business.

Since then, other, arguably graver matters have taken centre stage: our industry now contends with critical issues such as diversity, equity, inclusion, and belonging (DEIB); the impact of Artificial Intelligence (AI) as either an enabler or disabler; climate change and the role of incentive travel in contributing to CO₂ emissions; and geo-political unrest, particularly in Eastern Europe and the Middle East.

Sustainability and Incentive Travel

The Incentive Travel Index (ITI), an annual survey conducted by the Society for Incentive Travel Excellence (SITE) and the Incentive Research Foundation (IRF), has explored these core challenges over the years. Surprisingly, with the exception of geo-political issues, the concerns highlighted above have ranked low among survey respondents. When probed further, the common response is that these issues‘are not of concern to our customers’.

This raises the question: are we leading or being led?

What we’re all about: motivational experiences

Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com

Should we act merely as‘order takers’, fulfilling the immediate desires of our clients? Or should we position ourselves as professional consultants, trusted advisors who provide informed opinions and guide clients on what is best for their businesses in the mid to long term?

Research on the place of sustainability in incentive travel

For instance, ITI responses to questions on the importance of environmental sustainability show little or no change since the question was first asked in 2017. It was unimportant in 2017 and it’s still unimportant in 2023, particularly amongst US respondents. Destinations are not being chosen on the basis of any criteria related to sustainability — so distance from the sponsoring company’s base location is not a deterrent, nor is the country’s/host property’s intrinsic sustainability credentials.

Yet, as business professionals we know mid to largesized companies have radically changed the way they file their annual reports with Apple, Microsoft, Alphabet, Diageo, General Motors, and Coca-Cola – to name but a few – all using both GRI (Global Report Initiative) and SASB (Sustainability Accounting Standards Board) in their annual statements. For these companies, and countless others, environmental sustainability is indeed a major concern.

Sustainability is a corporate concern

The likes of KPMG, Grant Thornton, and EY see this as

reflective of a broader trend towards greater transparency, accountability, and integration of sustainability into core business strategies. It also highlights the evolving expectations of stakeholders, who increasingly demand detailed and credible information on a company’s sustainability practices and impacts.

As incentive travel professionals we must recognise our role in steering the industry forward. By taking a stand on critical issues – and sustainability is but one of them – and

providing expert advice, we can ensure that our industry not only thrives, but also contributes positively to broader societal goals.

Surely, it’s time to elevate our role from mere service providers, to strategic partners who lead with insight and integrity.

The pictures here are courtesy of St.John’s based photographer, Joey Woolridge with whom SITE worked in St.John’s, Newfoundland.

Building back Exhibitions and Events together!

SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY

EXCO AND HEAD OFFICE

Chairperson

Jaques Fouche

e: jaques@be-moved.co.za

c: +27 (0)60 993 7542

Vice-chairperson

Gheeta Payle

e: gheeta.payle@inhousevtm.com

c: +27 (0)61 609 8585

Treasurer

Alex Wrottesley

e: alex@intoafrica.co.za

c: +27 (0)79 429 1627

Chief executive officer

Glenton De Kock

e: ceo@saaci.org

c: +27 (0)82 575 7565

Membership Services & Operations

Tracey-Lee Abdulla

e: members@saaci.org

t: +27 (0)84 492 1515

REGIONAL COMMITTEE CHAIRPERSONS

Eastern Cape Chairperson

Neil Mouton

t: +27 (0)61 423 9920

e: ec.za@saaci.org

KwaZulu-Natal Chairperson

Kavitha Dhawnath

c: +27 (0)83 607 2006

e: kzn.za@saaci.org

Gauteng Chairperson

Mary Mahlangu

c: +27 (0)81 574 9493

e: jhb.za@saaci.org

Western Cape Chairperson

Ansu Colditz

c: +27 (0)82 457 8071

e: wc.za@saaci.org

Learning Ambassador

Esti Venske

c: +27 (0)83 482 9276

EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERNAFRICA

EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERNAFRICA

EXSA OFFICE

www.exsa.co.za

EXSA Chairperson

Sibusiso Mncwabe

EXSA Vice Chairperson

Jacqui Nel

Treasurer

Ismael Atanasi

Gauteng Chairperson

Kerry-Lee Bester

Western Cape Chairperson

Liam Beattie

Western Cape Vice Chairperson

Nic Curle

KwaZulu-Natal Chairperson

Ashona Maharaj

Directors

Gavin Burgess

Kimendrie Pillay

Ross Wilson

Co-opted Directors

Daniel Chemel

Steve Marsden

Co-opted Board Members

Angelique Smith

Emmanuel Patty

SOCIETY FOR INCENTIVE TRAVELEXCELLENCE

President

Tes Proos

c: +27 (0) 84 682 7676

e: tes@crystalevents.co.za

Treasurer

Peter-John Mitrovich

c: +27 (0)82 318 1889

e: peter-john.mitrovich@grosvenortours.com

Sustainability

Daryl Keywood

Southern Africa Development

Brad Glen

East Africa Development

Chris Munyao

Young Leader Programme

Peter Mwanja

Africa Convention Bureaus

Rick Taylor

North Africa Development

George Fawzi

Board member at large

Rick Taylor

East Africa (Rwanda)

Chris Munyao

North Africa

George Fawzi

North Africa support

Brad Glen

Secretariat & Events

Mariaan Burger

c: +27 (0)82 557 8041

e: info@siteafrica.africa

e: hello@saeventscouncil.org

Chairperson

Raylene Johnson, CEO: TEBCO-SA

Interim treasurer

Glenn van Eck, Chairperson: CEPA

Spokesperson

Projeni Pather, Chairperson: AAXO

Members

Kevan Jones, Executive Director SACIA

Sharif Baker, Chairperson TPSA

Tes Proos, SITE President

Justin Hawes, Managing Director: Scan Display & Event

Greening Forum Treasurer

Sibusiso Mncwabe, Chairperson EXSA

Justin van Wyk, Chairperson SALPA

Mike Lord, Chairperson ESC

Arthur Goldstuck, PSASA Exco Member

Esmare Steinhofel, Chairperson: ICCA Africa Chapter

Advisory Members

Prof Nellie Swart, Associate Professor: Tourism Management

Corne Koch, Head: Convention Bureau (WESGRO)

Tiisetso Tau, AAXO member

Daryl Keywood, SITE Member

Bheki Twala, TEBCO-SA Executive

Kim Roberts, SAACI Representative Western Cape

Robyn D’Alessandro, PR/Social media, Vivo Visual Voice CC

ASSOCIATION OF AFRICAN EXHIBITION ORGANISERS

46 Waterford Office Park, Waterford Drive, Fourways, Johannesburg

t: +27 (0)87 265 5840

e: aaxo@aaxo.co.za

Association coordinator: Anthea Buys

e: anthea@aaxo.co.za

Chairperson

Gary Corin, Specialised Exhibitions e: Gary.corin@montgomerygroup.com

Vice Chairperson

Projeni Pather, Exposure Marketing e: projeni@exposuremarketing.co.za

Venue Committee Chairperson

Cornelle du Preez, Gallagher Convention Centre e: cornelled@gallagher.co.za

Treasurer

James Bull, Informa Tech

e: James.bull@informa.com

Immediate Past Chair

Devi Paulsen-Abbott

e: devi@aaxo.co.za

Board of Directors

Adele Hartdegen, Dogan Events

Errol Bryce, Vuka Group

Joshua Low, dmg Events

Tracy Gounden, Messe SA

179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121

t: +27 (0)11 447 4777

e: info@eventgreening.co.za

w: www.eventgreening.co.za

Management Committee Members:

Chairperson: John Arvanitakis (Chat’r Xperience)

Vice Chairperson: Neo Mohlatlole (7 Colors)

Treasurer: Justin Hawes (Scan Display)

Secretariat: Lynn McLeod (individual)

Morwesi Ramonyai (Borena Energy)

Gavin Burgess (Technology Partners)

Grace Stead (Steadfast Greening)

JP van Schalkwyk (Up-A-Tone Events)

Sonja van Rooyen (Specialised Exhibitions)

Emma Kumalo (Chat’R Xperiences)

Angelique Smith (Event Synthesis)

Joey Swart (Take Note Events)

Louis Nel (Louis THE Lawyer)*

*Co-opted

They are joined by the EGF’s associate member representatives, who are:

AAXO: Anthea Buys

EXSA: Doug Rix/Lee-Ann Alder

Fedhasa: TBC

IFEA Africa: Janet Landey

The MICE Academy: Helen Brewer

PCO Alliance: Melody Barber

SAACI: Glenton de Kock

SACIA/TPSA: Kevan Jones

SA Roadies: TBC

INTERNATIONAL CONGRESS & CONVENTIONASSOCIATION

ICCA African Chapter

Chairperson: Taubie Motlhabane

Cape Town International Convention Centre

t: +27 (0)21 410 5000

e: Taubiem@cticc.co.za

Deputy Chairperson: Frank Murangwa

Rwanda Convention Bureau

t: +250 788 358 454

e: frank.murangwa@rcb.rw

Secretariat: Esmaré Steinhöfel

ICCA Africa Regional director

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org

w: www.iccaworld.com/dbs/africanchapter w: www.iccaworld.org

OTHER ORGANISATIONS OF INTEREST

ABTA — African Business Travel Association

Box 2594, Pinegowrie, 2123

t: +27 (0)11 888 8178

c: +27 (0)83 679 2110

e: monique@abta.co.za

w: www.abta.co.za

Founder: Monique Swart

ASATA – Association of Southern African Travel Agents

PO Box 650539, Benmore, 2010

t: +27 (0)11 293 0560/61

e: barbara@asata.co.za

e: general@asata.co.za

Office manager: Barbara Viljoen

Council of Event Professionals Africa

Kevan Jones

e: kevan@sacia.org.za

t: +27 (0)11 083 6418

c: +27 (0)82 555 5556

Chairperson: Glenn van Eck

Magnetic Storm

c: +27 (0)82 800 2616

e: glenn@magnetic.co.za

FEDHASA National Office — Federated Hospitality Association of Southern Africa

PO Box 3853, The Reeds, 0157

c: +27 (0)82 552 9862

e: ceo@fedhasa.co.za w: www.fedhasa.co.za

PSASA – Professional Speakers Association of Southern Africa

t: +27 (0)11 462 9465

c: +27(0)834586114

e: admin@psasouthernafrica.co.za w: www.psasouthernafrica.co.za

SABOA — Southern African Bus Operators Association

Postnet Suite 393, Private Bag X033, Rivonia 2128

t: +27 (0)11 511 7641

e: saboa@saboa.co.za

w: www.saboa.co.za

SACIA — Southern African Communications

Industries Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

Executive director: Kevan Jones

SATI — South African Translators’ Institute

Executive director: Marion Boers

t: +27 (0)11 803 2681

e: office@translators.org.za w: www.translators.org.za

SATSA — Southern Africa Tourism Services Association

Box 900, Ferndale 2160

t: +27 (0)11 886 9996

e: pa@satsa.co.za w: www.satsa.com

SKAL International South Africa

Secretary: Anne Lamb

t: +27 (0)21 434 7023

c: +27 (0)82 708 1836

e: anne@yebo.co.za w: www.skalsouthafrica.org

STA — Sandton Tourism Association

t: +27 (0)83 5585445

e: secretariat@sandtontourism.com w: www.sandtontourism.com

TBCSA — Tourism Business Council of South Africa

Chief executive: Tshifhiwa Tshivhengwa

Box 11655, Centurion 0046

t: +27 (0)12 664 0120

e: comms@tbcsa.travel w: www.tbcsa.travel w: www.tomsa.co.za

Member relations manager: Boitumelo Moleleki

TGCSA — Tourism Grading Council of South Africa

Private Bag X10012, Sandton 2146

t: +27 (0)11 895 3000

f: +27 (0)11 895 3001

e: enquiries@tourismgrading.co.za

TINSA — Interpreters/Translators Network of Southern Africa

e: info@interpreter.org.za

t/f: +27 (0)11 485 2511

c: +27 (0)83 249 0010

w: www.interpreter.org.za

TPSA — Technical Production Services Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

w: www.tpsa.co.za

Executive director: Kevan Jones

TTA — Tshwane Tourism Association

Box 395, Pretoria 0001

t: +27 (0)12 841 4212

e: secretary@tshwanetourism.com

w: www.tshwanetourism.com

Chairperson: Bronwen Cadle de Ponte

Secretary: Sithembile Nzimande

Membership coordinator: Liz Oosthuysen

e: membership@tshwanetourism.com

Joburg Tourism welcomes Belu Mabandla

As of mid-August 2024, Joburg Tourism Company (JTC) is thrilled to have Belu Mabandla on board, as executive director of the entity’s Destination Marketing business unit.

I’m so excited to be leading the team responsible for promoting destination

Joburg, as we work at constantly reinvigorating our city’s image so that it remains a sought-after destination and ultimately attracts more visitors and grows the economy,” Ms Mabandla said.

“In spite of the challenges which large metropolitan areas face, Joburg is undeniably one of the continent’s – and the world’s – most magnetic destinations — full of vibrancy, rich culture, as well as diversity, resilience, heritage, creativity, and allure. It is truly a cosmopolitan, all-yearround destination for business, lifestyle and leisure tourism, entertainment, fashion, gastronomy, retail and mega-events,” Ms Mabandla said.

Ms Mabandla is an accomplished destination marketing professional with over 25 years of experience in tourism, trade, and investment promotion across South Africa and Europe. As the former head of South African Tourism’s North Europe Hub, Ms Mabandla spearheaded marketing efforts that drove significant growth in tourist arrivals and brand strength in the Benelux and Nordic regions. Her expertise also extends to roles at SANEC, Coega Development Corporation, and the DTIC, as well as a stint in banking. Belu holds an MSc in Financial Management from the University of London and has additional qualifications in international trade, business coaching, and commerce from local universities.

Index of advertisers and contributors

As one of the country’s‘Big 5’sectors, tourism must address the elephant in the room

Although women are significant contributors to South Africa’s tourism sector workforce, there is still a lack of gender parity in some of the industry’s senior roles, says Inga Mtolo, Consultant at BDO. Here, she shares her insight into the gender gap in tourism and what the industry should do to secure more women’s jobs within one of the country’s top economic sectors.

By Inga Mtolo

South Africa’s economy is driven by the‘Big 5’. These are not the Big 5 that tourists flock to the country’s shores to photograph, but rather the Big 5 sectors that bring in the most, from an economic standpoint: mining, transport, manufacturing, agriculture, and tourism.

According to reports, women make up close to 70 per cent of South Africa’s tourism workforce – which is positive news – compared to the number of women in the other top sectors. In mining, for example, women only represent 12 per cent of the mining labour force, and in agriculture, there is only around 52 per cent female representation.

However, while it is promising to see the tourism sector leading the Big 5 in terms of its female workforce, there is a significant underrepresentation of women in senior positions, with less than 40 per cent in managerial positions, less than 20 per cent in general management roles, and only between five per cent and eight per cent holding board positions.

This gender imbalance could result from the lingering legacy of broader societal inequalities, where women may not be prioritised for leadership roles due to their contributions being undervalued, or their potential being untapped because of a lack of access to further education.

The good news is that the tourism sector has started to recognise the crucial role that women play in the industry’s success and growth, and is making strides to become more inclusive, driven by both government initiatives and private sector efforts.

The Department of Tourism’s Women in Tourism (WiT) programme is a prime example of a government-led initiative to empower women in the industry. Launched in 2013, the programme focuses on providing mentorship, training, and networking opportunities for women, particularly those from previously disadvantaged backgrounds. WiT also advocates for policy changes that support gender equality and encourages the participation of women in leadership roles.

Private companies in the tourism sector are also stepping up their efforts to promote gender equality. Many businesses are

implementing diversity and inclusion policies, ensuring that women have equal advancement opportunities. Some have gone so far as to offer flexible work arrangements, extended flexibility around maternity leave and returning to work, and the creation of leadership development programmes tailored specifically for women. By doing so, these companies are creating an increasingly inclusive work environment and also attracting top female talent.

Another crucial factor in empowering women for leadership roles is mentorship. Industry mentors can help women discover job openings, career opportunities, and promotional paths that might not be publicly advertised. Through networking events and mentorship programmes, women can gain access to workshops, training sessions, and resources that strengthen their skills and expertise relevant to the tourism industry. Active participation in professional networks can also increase women’s visibility within the industry, which leads to greater recognition for their achievements and contributions. This visibility has the potential to highlight their reputation and advance their career prospects.

Technology is also playing a defining role in this transformation. The rise of digital platforms and social media has opened up many new pathways for innovative women entrepreneurs in tourism, allowing them to reach global audiences and create their very own niche markets. Everything from virtual tours to online booking systems is possible. The power of technology is levelling the playing field and providing women with an emerging set of tools that have no limits.

A growing demand for sustainable tourism is creating opportunities for women to lead in areas such as eco-tourism, cultural tourism, and community-based tourism. These segments align with the global shift towards responsible travel and resonate with women‘s traditional roles as caretakers of culture, environment, and community.

Overall, the prospects for women within tourism are bright as South Africa begins to champion diversity and its female workforce. As a woman in tourism hoping to transition to a senior role, I have a similar rural background to

many young women trying to get into the industry. I would love to see even greater inroads being made in collectively developing talent to the fullest potential so that it is not always a‘rough landing’ for young female pioneers, no matter what path they choose to follow.

Female leaders now have a responsibility to change the narrative for future generations, and the first step in doing this would be to give back to their communities — whether in social mentorship, helping to fund community initiatives, or even just sharing their success stories, to inspire. The future is being built as we speak, one schoolgirl at a time, and we must stand together to ensure this growth continues. As with all industries, there certainly are barriers to overcome before gender equity can be fully realised. With estimations that the sector’s contribution to the country’s GDP will rise to 8.8 per cent by the end of 2024, and reach 10.4 per cent of GDP by 2030, including women in the fray, is not only a social necessity but an economic imperative for a country ripe to reap the rewards of tourism.

Who is Inga Mtolo?

As a consultant, Inga conducts feasibility studies, strategies, economic impact studies, financial evaluations, business market evaluations, and market research. Inga has worked as a management consultant for a financial and economic advisory firm, providing development consulting and research services, with a strong focus on evaluations, social, economic, urban, and institutional development.

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