The Concept Paper

THE nEW viSion

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

IntroducinG CoPEnhaGEnS NEW Fa S h i o n P L AT F OR M

v i Si o n – 02.03

WE arE h a n d S- o n , d o i n G W h at WE do BESt –

DEFininG t h E N E W Vi S i o n

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

CR E AT I N G A FA S H I ONA B L E MIX OF BUSINESS AND P L E A S UR E –

v iSi o n – 04.05

CPH viSion + t E r M i n a l-2 =

Vi S i o n –I n t ro d u c t i o n The w inning duo of C PH Vision and Te rminal -2 ha s be com e an inte rnational ly re spe c te d pl at form for the f a shion indu str y.

A nd to day the f air s make an impor t ant contribution to the f a shion and l ife st y l e sce ne in N or the rn Europe . comp e tition, and to ke e p Cope nhage n a s the re gion’s l e a ding f a shion c apit al , we are introducing r adic al c hange s to our se t - up: m e r ging the t wo f air s, c re ating one , unite d pl at form that w il l f unc tion l ike a f a shion cit y w ithin the cit y.

W hy? We l l , by bringing toge the r de signe r s and br and s unde r one ro of we are me e ting the de mand s of e x hibitor s and bu ye r s for a more compre he n si ve and acce ssibl e f a shion e x pe rie nce .

The re sult is a stronge r and more c re ati ve pl at form w ith improve d c apac it y for ne t work ing and dial og ue w ithin the indu str y. A s always, our ambition is simpl e: to se t a progre ssi ve age nda and to ac t on it .

We believe that Vision will become a groundbreaking ag gregated p l at form for the l ate st deve l opme nt s in f a shion and c ult ure .

We be l ieve it w il l e n sure that Cope nhage n continue s to be the marke t le a de r and pre fe rre d f a shion de stination in our re gion.

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

B ut , a s par t of our str ate g y to st ay ahe ad of inte rnationa l

v iSi o n – 06.07

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

v iSi o n – 08.09

viSion –B ac kG ro u n d C PH Vision wa s se t up in 1 9 9 8 a s an innovati ve pl at form for fre sh, inde p e nde nt N ordic and inte rnational de sign br and s: a p l ace w he re pure de sign and stre e t we ar c an me e t and do bu sine ss. The conce pt wa s unhe ard of at the time , but we e x isting f a shion f air s ne e de d a pl ace to me e t the pre s s and inte rnational bu ye r s. To put it simply, C PH Vision wa s a l l about e nabl ing smal l f ish to sw im in inte rnational f a shion wate r s.

Af te r continue d grow th, C PH Vision ha s tr an sce nde d it s e ar ly aim s and now e ncompa sse s al l form s of f a shion and l ife st y l e .

To day it is the pre mie r de stination for f a shion l ove r s, indu str y in side r s, t a ste make r s and bu sine ss move r s.

A s par t of the age nda to promote S c andinav ian de sign t al e nt , you c an dr aw a l ine from the D e signe r s’ N e st compe tition and show for N ordic gr aduate st ude nt s, through our L ab for e m e r ging de signe r s and f inal ly to the f air s – w he re br and s c an t ake major ste ps into the comme rcial are na.

By bringing it unde r one roof and e st abl ishing Vision we want to re mind e x hibitor s, bu ye r s and pre ss how it al l st ar te d. Look ing for ward to the f ut ure , we neve r for ge t the pa st and neve r l e t go of the core value – bal ancing bu sine ss and c re ati v it y.

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

be l ieve d that younge r br and s w ho didn’t sl ot ne at ly into

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B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

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viSion –CONC E P T How did Vision become the leading fashion platform in the region?

By showc a sing innovati ve f a shion w hil e neve r pre sc ribing w hat ’s I n and w hat ’s O ut; by be ing ope n to a mi x of high and stre e t; and by alway s introducing bu ye r s and pre ss to some thing new.

Te rminal -2, to make an eve n more d y namic , e ng aging and e x te nde d e x p e rie nce . By bringing e x hibitor s unde r one roof we hop e to c re ate a new f a shion cit y in the cit y, an out st anding tot al e x p e rie nce for bu ye r s, pre ss st af f and e x hibitor s.

The new arr ange me nt of the col l e c tion s w il l prov ide you w ith an in spire d f a shion mi x and the oppor t unit y to discove r hundre d s of br and s in the si x are a s. B ut it is muc h more than f a shion. At Vision bu sine ss me e t s c re ati v it y; f a shion bl e nd s in w ith stre e t cult ure; focu s ming l e s w ith in spir ation; gre at fo o d come s toge the r w ith ice col d drink s; qual it y f u se s w ith surprise s.

Plu s, a s som e thing new, we ’l l be of fe ring e x hibitor s the opp or t unit y to c re ate your ow n indi v idual show room – e ithe r in side the buil ding s or out side , in the 4, 5 0 0 m ² park are a.

We ’l l c re ate the fr amework, and it ’s up to you to c re ate the conte nt . The only l imit ation on how to pre se nt your br and is your imagination.

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

The new conce pt me r ge s our t wo f air s, C PH Vision and

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Fr adMiS on p r EG i Str onl W W W.c p h

viSion.dK

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

EE SS i o n pr er ati o n li n E

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viSion – AR E A S At Vision we will provide you with an inspired fashion mix and the oppor tunit y to discover hundreds of brands in the six areas.

SEEK

daW n

A premier collection o f t h e r e g i o n ’s l e a d i n g contemporar y fashion brands.

Ke y w o r d s: d e s i g n d r i v e n , i n t e r n a t i o n a l ly r e s p e c t e d , g r ow t h p o t e n t i a l .

Dedicated to fashion-for ward high street brands catering to a yo u n g , s t y l e - s a v v y c r o w d .

P l u s … b e w o w e d by a h a n d f u l o f o u t - o f- c a t e g o r y b r a n d s .

Design talent and emerging b r a n d s c a r e f u l ly h a n d p i c ke d by t h e V i s i o n t e a m .

T h E B o il E r

F r EE

p r i vat E

An edit of the street and urban fashion brands with the big gest influence on the lifest yle and fashion landscape. Presented in a raw and casual atmosphere.

A ground-breaking plat form for d e n i m a n d s p o r t s w e a r- o r i e n t e d fashion, featuring the most innovative and bestselling casual brands around.

The discerning destination for independent brands with an artistic aesthetic.

This is design- driven fashion at its best and conceptual brands with a directional edge.

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B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

SHINE

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viSion –LOCATI ON You w il l f ind the 20,0 0 0 m ² big Vision ve nue conve nie nt ly l o c ate d in the are a around O t to B u sse s Ve j in the ce ntre of Cop e nhage n. A magnif ice nt e ar ly 20 th ce nt ur y indu strial buil ding , Lokomoti v væ rk ste de t is hou se d in historic re d bric k w indow s and it s wood - and - g l a ss roof bathe the booth s and the c at wal k in g l oriou s nat ur al l ight . Plu s you w il l f ind a 4, 5 0 0 m ² park are a out side the door s. Lokomoti v væ rk ste de t is a l re a d y a f a shion - f avourite l oc ation, adore d by bu ye r s and pre ss a s the p e r fe c t bac kdrop to brow sing col l e c tion s.

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

tr ain hang ar s w ith 2 5 me tre high ce il ing s. F l oor-to - ce il ing

v iSi o n – 20.21

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

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viSion –TOO L S P u B li c at i o n S P ub l i s h e d t w ice a ye a r, T h e Vi sio n Pa p e r g i ve s yo u a n in sig ht int o a l l t h e n ew s e a s o n t r e n d s a n d t h e p e o p l e b e hin d t h e m. Re a d T h e B r a n d Pa p e r fo r a co m p r e h e n si ve ove r v iew of t h e e x h ibit o r s a n d m u c h m o r e b e sid e s .

EvEntS Fr o m t h e o p e n i n g n i g h t b a s h t o i n f o r m a l n e t w o r k i n g , ke e p a n e ye o u t f o r a l l t h e e v e n t s w e ’r e h o s t i n g t h i s ye a r. Tw o n e w a d d i t i o n s t o t h e s c h e d u l e a r e T h e B i g Lu n c h and a Meat & Greet barbecue, both tailored to socialising and star ting up new businesses.

O n li n E U s e o ur s m a r t p h o n e a p p t o l o c at e b o ot h s , p l a n yo ur i t in e r a r y a n d ge t t h e l at e st f a s h io n n ew s o n t h e m ove . Fin d up d at e s o n Fa ce b o o k a n d Tw it t e r a b o u t a l l s h ow s a n d eve nt s . Vi si t o ur we b sit e fo r m o r e info r m at io n, a n e x hibit o r ove r v iew, n ew s l e t t e r a n d m u c h m o r e . W W W.c p h v i S i o n . d K coMpEtition Fe ast your eye s on the ne x t ge ne ration of Scandinavian t ale nt with the internationally accl aimed Designers’ Nest competition. Competitors are selected from among the v e r y b e s t S c a n d i n av i a n d e s i g n s t u d e n t s , j u d g e d by a p a n e l f r o m a c r o s s Eu r o p e a n d presented on the cat walk.

S h oW S V i s i o n h o s t s a b i - a n n u a l p r e s s s h o w, b r i n g i n g t h e r e g i o n ’s l e a d i n g d e s i g n e r s a n d b r a n d s t o t h e a t t e n t i o n o f j o u r n a l i s t s a n d e d i t o r s . I m p o r t a n t ly, w e n o w a l s o p r o u d ly i n t r o d u c e a n e w s h o w s c e n e f o r c o n t e m p o r a r y f a s h i o n b r a n d s , s o d o n ’t hesit ate to challenge us on innovative show solutions.

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

SE rv i c E S Re c h a r g e a n d r e f u e l a t T h e F o o d C o u r t w h e r e yo u ’l l f i n d a n a r r ay o f s t r e e t f o o d i n s p i r e d e a t e r i e s u s i n g l o c a l ly s o u r c e d i n g r e d i e n t s f o r a n a u t h e n t i c N o r d i c f l avo u r.

P r e s s a n d b u ye r s c a n k i c k b a c k a n d r e l a x , o r w o r k i n t h e h a v e n o f c a l m a t m o s p h e r e in the lounges.

V I S I ON CoPEnhaGEn SPRinG / SUMMER 2013

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SEE YOU AT –

CO PENHAGEN AUGUST 20 1 2

Lo Ko M ot i v væ r K S t E d E t B u il d i n G O B V 0 37 Ot to B u SSE S V E j 5 A 245 0 C o p E n h aG E n S V

F OUND E R Jan Busch Carlsen

SALES C a m i l l a Kl e e m a n n / c k@ c p hv i s i o n .d k P R & M AR K E T I N G M ANAG E R N a t a s h a Sko u / n s @ c p hv i s i o n .d k P R & B RAND COORD I NATOR Tr i n e N o r m a n n Fr u e r g a a r d / t f @ c p hv i s i o n .d k

E X h i B i t i o n p r o FE SS i o n a l S Ly s a g e r ve j 1 0 2920 Charlot tenlund Denmark P: +45 39 6 4 8 5 8 6 F: +45 39 6 4 8 5 87 i n f o @ c p hv i s i o n .d k / w w w.c p hv i s i o n .d k

L E ARN M OR E ON HOW TO A P P LY C a m i l l a Kl e e m a n n c k@ c p hv i s i o n .d k P: +45 39 6 4 8 5 8 6 D E a d li n E F o r a ppli c at i o n S: 1 3 t h o f A p r i l 2 0 1 2

E d i to r Fr e d e r i k B j e r r e g a a r d / f r e d e r i k b j e r r e g a a r d .c o m a r t d i r ec t i o n & D E S I G N M a r k B r u n s w i c ke r / b r u n s w i c ke r.d k R E SE ARCH R a s m u s F o l e h a v e H a n s e n p h oto G r a p h y S a c h a M a r i c M a k E - u p A n a J a r o o f o r M AC M OD E L S I s a b e l l / S c o o p & Pe t e r I v e r s e n

B r i d G i n G t h E r E a l M S o F c r E at i v i t Y a n d c o M M E r c E

CEO Pe t e r Fe n g e r S e l c h a u

W W W.c p h v i S i o n . d K