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EMBRACE EQUAL RIGHTS
from Empowered Women
Embrace Equal Rights OPPORTUNITIES
DP World is the leading provider of smart end-to-end supply chain logistics worldwide, enabling the flow of trade across the globe. Through an interconnected global network of 128 business units in 60 countries across six continents, DP World covers every link of the integrated supply chain
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TThe plan for DP World Novi Sad is to invest in upgrading facilities and a commitment to the full modernisation of equipment, processes, expanding capabilities and training and employing a local workforce. The company aims to provide the highest level of services along the entire course of the Danube
DP World, the world’s third largest port operator, arrived in Novi Sad in May last year. How did this come about?
In 2018 we launched DPWorld4Women – representing our commitment to drive more gender equality initiatives across the business
The Port of Novi Sad in Serbia has an excellent strategic location in the centre of the province of Vojvodina, where 70% of the cereals produced are for local and international markets. This was one of the key factors that attracted DP World’s investment. As a global trade enabler, our strategy is to cover door-to-door services throughout the logistics chain, from E-line bookings, customs clearances, packing, road and rail transport, storage, free zones, ports, ocean transport, air cargo transport and more.
We think ahead, anticipate change and deploy industryleading technology to further broaden our digital vision and create the smartest, most efficient and innovative solutions, while ensuring a positive and sustainable impact on economies, societies and our planet.
Our comprehensive range of products and services covers Although I’m proud of my participation in the Olympics, every link in the integrated supply chain – from maritime and I’ve never used that for self-promotion and I certainly don’t inland terminals, to marine services and industrial parks, as feel as though I’m above my colleagues; rather I feel a great well as technology-driven customer solutions. Even during responsibility to treat everyone with respect and help them to these unprecedented times brought about by COVID-19, achieve their goals in more of a coaching or mentor capacity. DP World is still investing to support existing businesses to There are historic and cultural reasons that the logistics sector has traditionally been male dominated, but it help formulate our long-term strategy and enact our meet market demand, including ports, logistics and marine How much has the port activity changed compared to enterprises in Ukraine, Angola and Montenegro, as well as earlier years? feeder companies in various locations. The port business has been through a number of evolutionary stages, but the last few years have seen a period of As someone who was involved in the project from the begin- exponential change, for example with the introduction of ning, do you believe that the Port of Novi Sad can become remote crane operators, crewless vessels, E-commerce and the leading port in Serbia? Can you tell us more about plans online bookings, high-rise automated container stacking, and strategies for growth and development? LNG and environmentally friendly vessels, as well as many Novi Sad is a key part of DP World’s global strategic footprint, more innovations. connecting EU river ports from the North Sea to the Black Sea Going forward, we envisage the increased transformation of and providing diversified port, logistics and marine services technology, particularly IT systems and robotics. for all types of cargo. DP World’s pledge to transform Novi A few examples of changes already endorsed by international Sad into a modern port facility goes beyond our contractual maritime conventions and global treaties are: commitment. We have significant plans to implement DP World * Reduction of CO2 emissions by implementing LNG (liquepolicies and procedures to meet the best global standards. We fied natural gas) – new generation engines that use low also plan to establish cutting-edge port handling technology sulphate fuel, electric and even hydro power for propulsion and operating systems that will enable us to efficiently and cost * New terminal handling equipment that can be operated effectively meet the needs of both existing and new clients remotely, thus reducing risks to employee safety with a competitive offer of port, logistics, freight forwarding, * Self-load and self-discharge vessels managed from a customs clearance, transport and other port services. control cabin DP World’s management team includes two women. Consid- definition infrared cameras, providing real time data for ering it’s a Dubai-based company would you say “just two the efficient management of labour forces, workloads, women” or “as many as two women”? safety and security is time to consign this tradition to the past. DP World Our approach is to build a top-level competitive and employs many women at all levels of the business, from crane operators and port CEOs, to top executives who profitable business that has long term sustainability *IT systems of management supported by drones with high founders’ principles. DP World invests continuously in new technologies and new Since its inception, DP World has embraced equal rights services, in order to improve trade globally. What will the opportunities, inclusion and cultural diversity. In 2018 we supply chains of the future look like? launched DPWorld4Women – representing our commitment I have already highlighted DP World’s strategy, existing services to drive more gender equality initiatives across the business. and future potential – a potential that is demonstrated daily with We have also launched a programme of bespoke leadership new innovations like Virgin Hyperloop. Prior to investing in these training for our female colleagues, Women Lead@ DP World. changes, we investigated and conducted detailed reviews of the performance and capability of our existing facilities, completed Speaking of women in leadership positions, did your sport- an in-depth market study on existing and potential competition ing, competitive spirit elevate you to the top positions, given and built a number of business scenarios that were tested and that you were an Olympic athlete and a professional coach? incorporated into our long-term plan. My sporting achievements have helped me throughout my life Our approach is to build a top-level competitive and profitable by giving me a foundation of discipline and determination to business that has long term sustainability. I wish to conclude achieve my goals, as well as the understanding that success by saying that I’m proud and happy to be part of the DP World is built through hard work and an open mind – I believe in group, and I’m excited for what the future holds, both for Novi listening and learning new things every day. Sad and the company as a whole.