WELL DONE WOMEN LEADERS

Managing human resources is always challenging, and that's especially true today, with accelerated technological development changing the way most companies function both, in our country and around the world, which inevitably also impacts employees. Here’s how that's seen at agency CityScope

Technology and online platforms platforms have enabled new organisational have enabled new organisational structures and dynamics within teams, structures and dynamics within working from home with all the challenges teams, working from home with all it brings, and I truly believe that this will the challenges it brings, so CityScope direc- further empower women to start thinking tor and owner Ivana Milošević believes,on about new business opportunities. the basis of her vast experience, that this will further empower women to consider Is it still easier for men to get jobs than new business opportunities. women; are they better paid than their Accelerated technological development is jobs and, if so, how can that be changed? changing the way most companies oper- I wouldn’t say that a clear and explicit ate, both in our country and around the gender difference in the hierarchy of world, and this has an inevitable impact on positions exists today. I consider that employees. Is managing human resources more of an individual stamp, the extent more difficult under such conditions? to which a person is entrenched and has Managing human resources is always self-confident in their own experience, challenging, because it relates to people, knowhow, skills and qualifications to be with all of their peculiarities and specifici- able to respond to the demands of an exties. The strategic role of the HR sector ecutive role or C-1 position. Experience also is crucial, as an expert assessment of the tells me that women have today become directions and ways in what it is necessary more confident in themselves and louder to develop employees within an organisa- in representing their views and ambitions, tion, particularly today. It is flippant to claim but I would like to note that each instance that this assessment can be a hundred is an example for itself and should in no per cent accurate, because none of us can way be generalised. claim with certainty to know the direction As a woman and an entrepreneur, I’m in which technological development will very well aware of all the changes on the take us. Whatever the case, it should be market that have taken place over the grounded in HR expertise, taking into past 16 years. An ever increasing number consideration the needs of the business, of women are today at the helm of organion the one hand, and the strength of its sations, whether that applies to running employees, on the other. companies or those who’ve decided to Moreover, by taking into account the pan- launch their own businesses. That was very demic and the uncertainty it brings, I would rare back when I started my career as an say that short-term goals and small victo- entrepreneur, and I’m very glad about that. ries are now the most important, until the female colleagues for doing the same situation on the market returns to some How do you see the future of the HR kind of “new normal”. Technology and online sector? I consider the evolution of business as a natural process, for certain occupations to be changed or replaced, or even cease to exist, especially at a time of rapid technological development. However, employees represent the core and greatest value of any organisation. Their ability to adapt to the changes and needs of the organisation is also what distinguishes successful companies from those that are less successful. Herein lies the role of the HR sector as a key teammate – recognising and developing talents within an organisation has never been more challenging and essential, while on the other hand everything is happening during a time of accelerated change and large oscillations. At the same time, every time of great change is also a time of new opportunities, and that means opportunities for all women with the courage to become entrepreneurs.