RIGHT TIME TO EXPAND

EMPOWERED WOMEN

VESNA KUKIĆ LONČARIĆ, JYSK COUNTRY MANAGER FOR SLOVENIA, CROATIA, BIH AND SERBIA

JYSK achieved its record turnover in the 2019/20 fiscal year, because many citizens invested in their homes. They spent money that they'd initially set aside for travels to buy new furniture for their gardens or balconies, while the fact that many are now working from home meant that they also invested in office furniture.

According to research conducted in September 2020 women and generally younger families. When it comes to choosfor the Serbian market, most of JYSK’s customers ing a purchase channel, we don’t see a gender-based difference, are women and young families. Both women and men given that we strive to be flexible and to satisfy the needs of choose to shop in stores and online in equal numbers, all customer profiles with the breadth of the options we offer. while the most important thing for both sexes is that the offer Also confirming our flexibility is the innovation we are meets all their needs. introducing with regard to online shopping. This is the option of OOPUS (order online pick up in store) purchasing with free JYSK has brought to Serbia an excellent offer, reliable quality, delivery, which enables the customer to choose to have their easy shopping and competent service. You promised that to online order delivered to a desired store without having to pay customers and delivered. What’s next? the cost of delivery. I see JYSK as the customer’s first choice primarily when it It is interesting that when we asked about the top three comes to products for sleeping, and then for living, regardless characteristics that our customers would use to describe of the purchase method and place chosen. We at JYSK believe JYSK we received uniform answers regardless of gender, and that the key to success lies precisely in those are affordable prices, a good offer the balance between online shopping, which is massively on the rise, particularly in this challenging year, and providing JYSK has the highest level of recommendations and the and range, and product quality. And we are especially proud that JYSK has the highest level of recommendations and inspiring places to shop, where custom- highest loyalty index compared the highest loyalty index compared to ers can always get high-quality service and advice. We see the Serbian market to competitors, which confirms competitors, which confirms that we are working great job. as having great potential, so our focus is that we are working well still on expansion. There are many towns JYSK Serbia has achieved great results and cities where we want to be present and to open our stores, for four consecutive years, but what will 2020 be like? What so we are actively seeking new, attractive locations. We also did you invest in the most - your product range, employee plan to renovate part of our existing stores into much more education, marketing or something else? inspiring places for shopping in the Scandinavian style. With the Despite many challenges, JYSK achieved its record turnover employees that we have and the programmes that we apply to in the 2019/20 fiscal year. As is the case with most compaensure their development, I am convinced that we will succeed. nies, the Coronavirus pandemic and efforts to deal with its consequences were the main focus during this year. Among Is it true that women prefer to buy in sales salons because other things, our increased turnover is a result of the decision they want to feel the fabric and texture of wood under their of many customers to invest in their homes, because of the fingers, to assure themselves that they’ve found the right borders closing and many people having prepared to spend shade, while men prefer shopping online? summer at home. This is precisely what gave us the opportunity According to the latest research that we conducted for the to show what JYSK has to offer and the breadth of our range Serbian market in September 2020, most of our customers are to even more customers.