NZ MDW19 Cult Review

Cult x Milan Design Week 2019 Review

MDW19, a week in review...

This year myself, along with Clinton Garofano, Jeff Tsang, Sean Coutts and Mathew Fowler from Cult attended MDW19. We had a fantastic time and are thrilled to share our experience with you.

Here, we share our Cult MDW19 Review which includes: • Index of Cult brands at MDW19 (including product highlights and stand experience) • Installations and Exhibition Highlights • Trend Forcast We look forward to sharing our week in MIlan with you all!

Richard Munao Founder and Director, Cult

CONTENTS

PART A BRAND PARTNERS | Locations | News | Product Index PART B FUORISALONE | Installation and Exhibition Highlights PART C TRENDS | 2019

PART A

BRAND PARTNERS | LOCATIONS | NEWS | PRODUCT INDEX

Carl Hansen & Son Erik Jørgensen Fritz Hansen Karakter Louis Poulsen Mater Montana Nanimarquina Softline

CULT BRANDS AT MDW19

Here we present a list of our local and international brand partners who participated in MDW19. Click on the brand to the left to go direct to our review of their activities, including stands, showrooms and any events we attended, or scroll through this guide to view all.

9 brands.

Listed alphabetically.

Covering location, news & events.

LOCATION Rho Fiera Fairgrounds

brand partner

Carl Hansen provided serenity and calm at their stand and showroom, presenting a series of re-issued classics by Hans J. Wegner and Børge Mogensen, as well extensions to the Embrace Series by EOOS and new variants of the Cuba chair by Morten Gøttler.

1. CH30

by Hans J. Wegner 2. Embrace series

by EOOS 3. Huntsman chair

by Børge Mogensen 4. Contour chair

by Børge Mogensen 5. Cuba chair outdoor

by Morten Gøttler 6. Deck chair series

by Børge Mogensen 7. Coupé sofa

by Frits Henningsen

1.

2.

4.

3.

NEWS

CH30

CoupĂŠ sofa

Huntsman chair

Contour chair

Embrace chair

Cuba chair outdoor

PRODUCT INDEX

Deck chair series - side table

Embrace table - lounge table

Deck chair series - deck chair

Deck chair series - dining table

Embrace table - dining table

Deck chair series - chair

LOCATION

Rho Fiera Fairgrounds | Hall 10, Stand E27

brand partner

Warm, uplifting colours were seen at Erik Jørgensen’s stand, setting the scene for favourites from the brand, as well as two new designs – the Konami sofa by Damian Williamson and Taco, a stackable chair designed by the duo Foersom & HiortLorenzen.

1. Taco chair

by Foersom & Hiort-Lorenzen 2. Konami sofa

by Damian Williamson

NEWS

1.

2.

Taco chair

Konami sofa

PRODUCT INDEX

Coffee Table

1.

1.

1.

2.

3.

LOCATION

brand partner

Fritz Hansen rebranded earlier this year and presented their new identity in full force at MDW19. We saw collection extensions, new accessories, lighting and furniture at their showroom and at the fairgrounds, including the Lounge Chair JH97 by Jaime Hayon and Planner shelving and table lamp

by Paul McCobb.

1. Rho Fiera Fairgrounds 2. Showroom 3. Wallpaper* Handmade Exhibition

1. Suspense P1.5 pendant

by GamFratesi 2. PM02 table lamp

by Paul McCobb 3. Buckets

by Mia Lagerman 4. Wave desk organizer

by Hiromichi Konno 5. Magazine Holder

by Paul McCobb 6. Moon Eye vase set

by Grethe Meyer 7. Coat Tree™ Wall

by Sidse Werner 8. Table Mirror

by Paul McCobb 9. PK22 linen upholstery

by Poul Kjærholm 10. JH97 lounge chair

by Jaime Hayon 11. Planner™ Shelving

by Paul McCobb

1.

8 | 11

NEWS

7.

5 | 10 | 11

7.

Suspense P1.5

PM02 table lamp

Buckets

Planner™ Shelving

Coat Tree™ Wall

PRODUCT INDEX

Wave desk organizer

Magazine Holder

Moon Eye vase set

Table Mirror

PK22 linen upholstery

JH97 lounge chair

LOCATION

Rho Fiera Fairgrounds | Hall 24, Stand E05

brand partner

Karakter presented favourites alongside newly re-issued designs including the Steel Leg series by Paul McCobb, Moby Table Lamp by Birgitte Due Madsen & Jonas Trampedach, a new size in the Coffee Table

by Aldo Bakker and Desk series in a new marble finish.

1. Desk Series

by Paul McCobb 2. Steel Leg Series

by Paul McCobb 3. Coffee Table

by Aldo Bakker 4. Hang Around coat rack

by Joy Charbonneau & Derek McLeod 5. Moby table lamp

by Birgitte Due Madsen & Jonas Trampedach 6. Office Desk

by Bodil KjĂŚr 7. Pearl

by Paul McCobb

1|6

2.

5.

3.

NEWS

Desk Series - marble

Steel Leg Series

PRODUCT INDEX

Coffee Table

Moby table lamp

LOCATION

Rho Fiera Fairgrounds | Hall 24, Stand C01/C21/F02/ F20

brand partner

Louis Poulsen launched a new design by renowned Icelandic artist Olafur Eliasson – the OE Quasi – alongside new designs and collection extensions including the Yuh lamp in brass and marble by GamFratesi.

1. VL Ring Crown pendant/wall lamp

by Vilhelm Lauritzen 2. OE Quasi pendant light

by Olafur Elliasson 3. Yuh lamp in brass | marble

by GamFratesi 4. VL45 pendant new size

by Vilhelm Lauritzen 5. Toldbod Pendant

by Louis Poulsen

1.

2.

4.

3.

NEWS

VL Ring Crown pendant

VL Ring Crown pendant

Yuh floor marble | brass

VL Ring Crown pendant

VL Ring Crown wall

Yuh table marble | brass

VL pendant

VL Ring Crown wall

Yuh wall brass

PRODUCT INDEX

Toldbod Pendant

OE Quasi

VL45 Pendant

Toldbod Pendant

Toldbod Pendant

LOCATION

Rho Fiera Fairgrounds | Hall 10, Stand C15

brand partner

Mater presented two new collections at the Rho Fiera Fairgrounds. Ocean – a sustainable collection by Jørgen and Nanna Ditzel based on a 1955 design made from recycled ocean waste, and Dining chairs by Space Copenhagen.

1. Ocean Collection

by Jørgen and Nanna Ditzel 2. Dining Chair

by Space Copenhagen

1.

NEWS

2.

Ocean chair

Ocean table

PRODUCT INDEX

Ocean stool

Dining chair

LOCATION

Rho Fiera Fairgrounds | Hall 6, Stand D26

brand partner

In true Montana style, the Danish design brand presented a modular seating concept with limitless possibilities - Pantonova, which was designed by Verner Panton in 1971.

1. Pantonova

by Verner Panton

1.

1.

1.

NEWS

Pantonova - convex

PRODUCT INDEX

Pantonova - concave

Pantonova - linear

LOCATION

Rho Fiera Fairgrounds | Hall 16, Stand D22

brand partner

Nanimarquina presented six new collections – Capas, Wellbeing, Outdoor, Tres Texture Gold, Persian Colours and Tres Persian Pouf.

1. Capas collection

by Mathias Hahn 2. Tres Persian Pouf

by Nani Marquina + Elisa Padrรณn + Marcos Catalรกn 3. Outdoor Collection

by Nani Marquina 4. Persian Colors

by Nani Marquina 5. Tres Texture Gold Collection

by Nani Marquina + Elisa Padrรณn 6. Wellbeing Collection

by Ilse Crawford

1.

3.

6.

NEWS

2.

4.

5.

Persian collection

Persian collection

Persian collection

Persian collection

Capas collection

Capas collection

Capas collection

Capas collection

Wellbeing Collection

Wellbeing Collection

Wellbeing Collection

Wellbeing Collection

Outdoor Collection

Outdoor Collection shell Outdoor Collection

Outdoor Collection

PRODUCT INDEX

Capas collection

Wellbeing Collection

Wellbeing Collection

Wellbeing Collection

Wellbeing Collection

Wellbeing Collection

Outdoor Collection

Outdoor Collection

Outdoor Collection

Outdoor Collection

Tres Persian Pouf

Tres Texture Gold Collection

LOCATION

Rho Fiera Fairgrounds | Hall 6, Stand F38

brand partner

Softline showcased 16 new commercial lounge, armchair and sofa designs at their Rho Fiera stand.

1. Picolo

by Sascha Sartory 2. Conga

by Sascha Sartory 3. Cape

by Johannes Steinbauer 4. Wood

by Jakob Schenk 5. Nola

by Charlotte Høncke 6. Nuuk

by Busk+Hertzog 7. Clay

by Javier Moreno 8. Cut

by Busk+Hertzog 9. Sleep 1999 – 2019

by Busk+Hertzog 10. Noomi String

by Susanne Grønlund 11. Noomi

by Susanne Grønlund 12. Orlando Wood

by Busk+Hertzog 13. Evy

by Busk+Hertzog 14. Baixa

by Busk+Hertzog 15. Coco Swivel

by Busk+Hertzog 16. Stok

by Philip Bro

4.

16.

14.

NEWS

Cape

Wood

Clay

Cut

Picolo

Conga

Nola

Nuuk

PRODUCT INDEX

Sleep

Noomi String

Noomi

Evy

Baixa

Orlando Wood

Coco Swivel

Stok

PART B

FUORISALONE | Installation and Exhibition Highlights

top picks | INSTALLATION

LOCATION LOCAL MILAN | Via Cesare Correnti 14 / 5 Vie District / 20123 Milano NEWS With a vision to advance awareness and understanding of Australian design amongst a global audience, the LOCAL MILAN exhibition took place across a ten room and two-level Palazzo, formally occupied by Diesel and Moroso. The lower level played host to the NAU cafe, where visitors to the fair could take a moment to reflect and refresh.

top picks | EXHIBITION

Wallpaper* Handmade LOCATION Via S. Gregorio, 29, 20124 Milano MI, Italy NEWS ‘Centres of Rotation’ by Fritz Hansen and Kasper Kjeldgaard is an exploration of the duality of two illuminated objects so closely related, despite obvious differences – bought together in a relationship by being perfectly balanced. ‘Centres of Rotation’ is all about the love for details, craftsmanship and simplicity. It is love for aesthetics and for the almost fragility that love itself, so often is.

PART C TRENDS | 2019

1.

3.

2.

trends | RE-ISSUED CLASSICS

We saw revivals of classic furniture from over half of our brands exhibiting at Design Week this year, with the re-issue of over 20 historic and iconic designs.

Montana reissued an iconic 1971 design by Verner Panton – the Pantonova seating system (1) – originally designed for Varna, a Danish restaurant that became notorious in the 1970s, thanks to the bold colours, shapes and patterns of its interior design.

Carl Hansen expanded their portfolio of design classics with the re-introduction of over five designs. Amongst these was the CH30 dinging chair (2) by Hans J. Wegner, and the Huntsman Chair and Deck Chair Series (3) by Børge Mogensen.

1.

2.

3.

4.

5.

6.

7.

8.

trends | DEEP AUTUMNAL TONES The love affair with subtle nudes and neutrals has lessened this year in favour of a bolder palette of deep, autumnal tones. Across products, fabrics and even stand designs we saw mustards, dark greens, deep burgundies, blues and mahogany tones. &tradition - The Preview (1), Kasper Kjeldgaard X Fritz Hansen - Wallpaper Handmade (2), Mirror by Adam Goodrum and Arthur Seigneur – Local Milan (3), Poltrona Frau - Rho Fiera Fairgrounds (4), Orla Sofa by jasper Morrison for Cappellini (5), S-Chair Décor by Tom Dixon for Cappellini (6), Fritz Hansen Rho Fiera Stand (7), Fritz Hansen Planner Shelving – Rho Fiera Fairgrounds (8).

trends | TECH IN DESIGN

From re-charge stations throughout the Brera District, to interactive stands and installations, technology had a strong presence throughout Milan Design Week and Salone del Mobile and we were fascinated to see the thought-provoking ways in which the design and tech worlds collided.

COS presented a 3D-printed pyramid pavilion by Arthur Mamou-Mani - an interlocking modular form, part-sculpture, part-pavilion. Known for his skills in research and technology, Mamou-Mani’s Londonbased studio has created open-source 3D-printing software that is widely used across the industry.

Google partnered with scientists on a MDW exhibition that showed how different aesthetic experiences can impact our health and wellbeing. A Space for Being required its visitors to wear a wristband that detected their physical and physiological responses to each space.

OE Quasi is the latest innovation by Olafur Eliasson for Louis Poulsen. To ensure glare-free illumination, the LED light sources are placed where the metal vertices meet, with silicone light guards used to disperse the light along the frame’s inner edges. The light guards produce an even illumination that is directed towards the lamp’s core and reflected back into the room by the layered white laminae. The overall effect is of a glowing orb, encased in a shell that looks as if ‘it could be from outer space or the bottom of the ocean’, as Eliasson says.

CIAO!

Thank you for looking through our Cult MDW19 Review!

For more information on any of the product included in this review, contact info@cultdesign.com.au.

Auckland.

73 The Strand Parnell, Auckland 1010 info@cultdesign.co.nz P: 0800 773 305 Sydney.

21-23 Levey Street Chippendale, NSW 2008 info@cultdesign.com.au P: +61 2 8062 6000 Melbourne.

680 Elizabeth Street Melbourne, VIC 3000 info@cultdesign.com.au P: +61 3 9066 1177 Brisbane.

925 Ann Street Fortitude Valley, QLD 4006 info@cultdesign.com.au P: +61 7 3252 7605 Singapore. info@cultdesign.asia