WHY SOCIAL MEDIA?

BY THE NUMBERS

• Globally, more than 3.6 billion people use social media and that number is projected to increase to 4.41 billion in 2025

• Users of platforms worldwide:

Facebook - 2.7 billion

Instagram - 1 billion; 500 million use Instagram Stories

LinkedIn - 738 million

TikTok - 100 million

• Average time spent per day on Instagram: 29 minutes

• Largest age group on Instagram: 25-34 (33.1%)

• 63% of LinkedIn users access the network monthly, and 22% access weekly

• Time spent on TikTok per day: 45+ minutes

*Source: Sprout Social

Build brand recognition.

Social media makes it easier for people to interact with you and your brand. You’re more accessible to both new and existing customers.

Every post on social media provides an opportunity to engage with users, and eventually, convert them into loyal clients.