THE NETWORKS

FACEBOOK. Remains the most-used and engaged-with social media platform. Your real estate agent Facebook page is one of the most important elements of your brand online and is often the first impression. Consider creating a Facebook Business page as this allows for boosting and paid exposure, along with expanded analytics and metrics.

Types of Posts: New Listings, Information /Education, How-To, Behind-the-Scenes, Property Tours/Previews, Promote Events

*Pro Tip: ‘Go Live’ when having an Open House or Touring a home or do a Q&A session.

INSTAGRAM’s steady growth is well-documented, cementing it as the second-largest social network behind Facebook. Instagram, while still the most visual social platform out there, is no longer just a photo-sharing platform. Video is now being prioritized within the platform’s algorithim, meaning that videos are going to get more organic eyeballs than still photos.

Pro Tips:

Set up your account as a business account. This allows you to do paid ads - boosted ads - and gives you more access into your analytics.

Utilize Stories - you can link back to your listings

Reel - up to a 1-minute long, vertical video. Great for Open Houses, Tours, Q&A, Tutorials

TikTok’s 100+ million monthly active users prove that the platform is here to stay. The user-base is dedicated, with the average user spending a staggering 21.5 hours per month in 2020 (compared to just 12.8 hours in 2019). TikTok is notably seeing growing use amont adults, which begs the question of whether the platform will continue to serve younger users or change course.

Content Ideas:

Posts - Primarily video

- Up to 3-minute long vertical videos

- Listings, Info/Intelligence, Announcements, How To, Behind The Scenes, Property Tours/Previews

Sounds:

- Much like using hashtags for greater reach, use trending TikTok ‘sounds’ where possible (i.e. on a Home Tour). A ‘sound’ is the audio behind a video and can include anything from original voiceover to a popular song. For each video, sounds is visible at the bottom left corner and can be clicked to view trending videos under that sound, similar to how a hashtag can be searched on other platforms.

Live Video:

- In the moment content; broadcasts from phone only and must be vertical; Tours, Q&A, Turorials, Ask an Agent, Behind-The-Scenes

Unlike other social media, LinkedIn is designed for business. Conventional wisdom might say that LinkedIn exclusively caters to an older audience, but millennials make up about one-fourth of the platform. It has been said that LinkedIn is the 21st century version of cold-calling, but it is more targeted and can be more personal. It’s all about business relationships and will often be checked as a follow-up by potential clients. Always make a good impression and be sure your expertise and sterling reputation are front and center.

Content Ideas:

Post - Image/Videos

- Market Intelligence/updates, Insights, Expertise, Blogs or articles

- Can also repurpose content - share your newsletter here!