RECOMMENDATIONS

Create A Real Estate Series That Conveys Your Value

Focus on your Niche

Do not re-invent the wheel, focus on what you are good at and use that expertise to your advantage.

Keep Things Consistent

Keep your branding and messaging consistent and build a sense of familiarity with your followers.

Keep your social handle simple and the same on all platforms, if possible. Your profile picture should be the same across all platforms. Create a short bio that captures the essence of your personality! Link to your Realtor webpage from your home or bio page.

Promote it!

Cross promote. Repurpose content across all platforms. Instagram - photo and video in signature aesthetic Facebook - information focused (can post to Facebook directly from Instagram) LinkedIn - expertise articles and data driven infographics TikTok - have fun and inform!

Measure Results

No matter what the platform is, engagement is the name of the game. Social media is a community and staying engaged with quality conversations while keep you top of mind.

A great social media presence takes time and thought. Instead of posting 5-7 subpar posts with poor imagery and useless content, focus on creating 2-3 high quality posts each week.

Pro Tip: Schedule posts or shoot multiple videos at one time and save them so you don’t have to do it every day or even a couple times a week.

Another Pro Tip: After you post to your Instagram Stories, save them to your Highlights so you they’re always viewable by new people discovering your page.

Video or Still Photo Post Ideas:

Open House, Just Listed, Sold, Price Reduced, Client Testimonials!

A Day in the Life!

Happy Buyers in front of their new home.

Neighborhood Tours

Holiday Posts (We try to create for you!)

Local Spotlight - feature your local coffee shop barista or a waiter at your favorite local spot

What’s involved in the appraisal process?

What’s involved in the home inspection? What if we need to make repairs?

What does escrow mean?

What are closing costs...and are they going to significntly impact the overall cost of my home?

I keep hearing it’s a sellers market, should I list my home?