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MAKE AN OFFER AND GO UNDER CONTRACT POSTING SCHEDULE
How often should I post? THE RESULTS ARE IN THE REPETITION.
Instagram: 2-4x per week
2 Static Feed posts (Pro Tip: Your Cottingham Chalk Marketing team has lots of templates for posts that are perfect for your feed. Open Houses, Just Listed, Sold, Testimonials, etc.!
Instagram Stories: Aim for 2-3 stories a few times a week. Repost Cottingham Chalk content! Talk about your day. Film a ‘Day in the Life.’ Do a poll or a Q&A or a “Ask me anything about real estate.”
Facebook: 3-4x per week. A mix between static feed posts, links to real estate related articles, video posts. Obvioulsy share when you have a new listing, happy buyers, etc.!
LinkedIn - 1-3x per week. Can post here less often. Would really only share educational type content here. Market updates, links to articles, etc. Share if you were a Top Producer.
TikTok - 1x week minimum
Open House Tours, Previews, Neighborhood Video Tours, Reels that your real estate photographer creates!
*Friendly Reminder: Do not post anywhere you aren’t going to stay consistent! If it doesn’t feel authentic to you, don’t force it.
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