SOCIAL MEDIA FOR REAL ESTATE

Rules Of Thumb

• Be yourself. Be authentic. Let your personality shine through in your posts

• Respond and engage with your audience. When someone comments, comment back (even if their comment is negative -- always respond).

• Use video when you can (Home Tours, Sneak Peeks, etc.). Video (or Reels) get much more organic reach than still photos.

• Use your social media pages as an educational platform. Educate your audience about the state of the market, tips and tricks for listing your home, updates on interest rates, etc. Show that you are a trusted advisor.

• Stay timely and relevant and sensitive to larger social issues going on in the world.

• Incorporate a mix of content in your posts. Mix personal with professional.

• Narrow your focus. Consistency is the #1 rule. Only utilize platforms where you know you will stay consistent. If this means only posting to one or two platforms, so be it!

• Update your homepage to include that you are a licensed Realtor/Broker with Cottingham Chalk and include your contact info + link to your agent webpage

Social Media Objectives

Stay Top of Mind

It’s not other people’s jobs to remember what you do for a living! Combining a consistent social media presence with your overall marketing strategy leaves you well-positioned to connect with current clients and inspire new business.

Build your Brand Awareness

Establish Credibility and build a reputation of trust with your spehere and target audience

Generage Leads / Drive Traffic

Turn content into conversations. Leverage storytelling techniques to increase engagement with your audience

Strengthen Agent / Client Relationships

Protect and strengthen current and future relationships by staying connected and engaged