INTERVIEW
ISUZU STRENGTHENS With a new D-Max launched earlier this year, Isuzu UK is rapidly expanding its dealer network to cope with growing demand. Managing Director William Brown talks to VanUser.
10 VANUSER • NOVEMBER 2021
VanUser: The latest D-Max launch seems to have gone very well. How are sales performing in 2021 and are you where you wanted to be? William Brown: Sales for the new Isuzu D-Max have exceeded our expectations. Since the vehicle went on sale in March, we have received over 8,000 orders. However, unfortunately, due to Covid-19 and semi-conductor issues, we will be limited to approximately 3,500 registrations in 2021. The good news is that the factory remains open, but due to the high demand, we are working on longer than usual lead times. Customers are encouraged to contact dealers to
reserve their vehicles and get on the waiting list as soon as possible. VU: Has fleet remained a strong percentage of your sales this year and is it growing? WB: Fleet customers have been quick to adopt the updated version of the D-Max, due to its proven track record in the field and improved comfort and safety. Like the retail channels, we currently have more orders than we have vehicles. The Isuzu UK fleet team is working tirelessly to manage customer expectations and we already have received fleet orders for 2022 that have surpassed our 2021 sales.
