PRONEWS
Intigral partners with NPAW for better understanding of subscriber behaviour Nice People At Work (NPAW) has renewed its partnership with Intigral to improve user insight. By adding new NPAW users’ products to the existing YOUBORA suite, Jawwy TV – Intigral’s premium media and entertainment product – will be able to better understand subscriber behaviour, to optimise the platform. The wide set of metrics provided by users enables different teams to correlate consumption patterns from within and beyond the video player, to make informed decisions on engagement strategies, content acquisition and platform performance optimisation.
JP McKerlie, Commercial Vice President, Intigral.
As the OTT TV market continues to rapidly grow in the Middle East, Jawwy TV aims to offer a better viewing experience for subscribers, adjusting to their preferences based on advanced analytics and churn prediction metrics.
NPAW advanced analytics for VoD and live streaming services, paired with Intigral’s ambitious business strategy based on its vMVDP model, will enable Jawwy TV to reach more audiences in the MENA region.
Commenting on the partnership renewal, Intigral Commercial Vice President John-Paul McKerlie said: “We are excited to continue our collaboration with NPAW as we set new standards for deriving insights that will enhance customers’ experience, support our ambitions to acquire and importantly engage customers as we expand across MENA.” Mehdi Kadhi, Sales Director, Middle East & Africa at NPAW, added: “The MENA region continues to be one of our key markets, and we are delighted to further strengthen our partnership with the Intigral Group.”
KSA Sports and MBC Action to broadcast Extreme E debut season KSA Sports – Saudi Arabia’s TV sports network – has acquired the rights to broadcast the debut season of Extreme E. It will broadcast live all five of the brand-new FIAendorsed rallies as they take place over the course of the year at different locations across the world. MBC Action will also televise all five of the series’ X Prix across its territories in MENA. The first of those is Saudi Arabia’s own AlUla race, Extreme E’s firstever X Prix, taking place April 3-4. The new electric vehicle competition will pit ten teams and 20 drivers against each other over two
days on the dunes of AlUla. Following the inaugural race in Saudi Arabia, the series will visit Senegal (29-30 May), Greenland (28-29 August), Brazil (23-24 October) and Patagonia (1112 December). By holding races in areas suffering from the environmental crisis, such as tropical rainforests and the Arctic, the aim is to raise viewers’ awareness and interest in environmental issues. Extreme E’s mission to ‘race without a trace’ and minimise local impact means events will not be open to spectators, with fans instead invited to follow the action through
the live TV broadcast and on social media. Speaking about the partnership with KSA Sports, Ali Russell, Chief Marketing Officer at Extreme E, said: “As we prepare to go racing for the first time, in the stunning setting of AlUla, there is no better channel for us to reach our Saudi Arabian fans.” He added that he was delighted to announce the broadcast agreement with MBC Group, expressing that as home to the most widely watched MENA TV networks, MBC Group provides the tremendous opportunity to bring Extreme E’s innovative technology
and its crucial conservation and equality message to a vast audience of almost 300 million Arab speakers. Prince Khalid Bin Sultan Al-Abdullah Al-Faisal, Chairman of the Saudi Automobile and Motorcycle Federation (SAMF), who is co-organising next month’s debut race in Saudi Arabia, added: “It is to our immense delight that they have chosen to continue to back our events with the agreement to broadcast next month’s AlUla Extreme E X Prix and the season thereafter, which itself marks a new dawn for motorsports on a global scale.”
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