PRODIGITALCINEMA
Advanced Media adopts structural changes to achieve vision From a small office in Bur Dubai to three facilities in the UAE, a service centre in Egypt and a full-fledged showroom and service operation in Saudi Arabia, Advanced Media has made its mark as a distributor and systems integrator in the MENA market. In an exclusive conversation with BroadcastPro ME, Advanced Media owner Kaveh Farnam and MD Alaa Al Rantisi share their strategy and vision for the company at its 20th anniversary celebrations Advanced Media marked its 20th anniversary with Cine2022, a three-day event that was a mix of training workshops, networking opportunities and mini showcases of the brands it represents, as well as an opportunity to welcome more industry professionals to its recently opened showroom on Sheikh Zayed Road.
The distributor, which started off as a “one-man, one-room office” in founder Kaveh Farnam’s words, has gradually expanded with 100 employees in the UAE spread across its offices and service centres on Sheikh Zayed Road and Al Quoz, with an additional large warehouse in Jebel Ali for inventory. With founder Farnam pursuing
his interest in filmmaking for the last few years, Managing Director Alaa Al Rantisi says Advanced Media has been gradually focusing on enhancing its distribution capabilities, expanding to new markets in MENA and growing the digital cinema part of its business, be it through products and infrastructure or through supporting
The Advanced Media team with some of the instructors and brand representatives at Cine2022.
14 | www.broadcastprome.com | April 2022
