PROSTUDIO
THE BIG MOVE
Seven years after opening a small office with five employees in Dubai’s Jumeirah Lake Towers, Augustus Media has moved into a 1,100sqm facility at Dubai Production City. BroadcastPro ME takes a tour of the new studios unveiled to the press last month
The central area of the studio facility at Dubai Production City.
Augustus Media has enjoyed considerable success in the Middle East since its launch in 2015, with social media followers across various platforms at 6m and monthly readers at 1m. To up the ante and further support the production of shows for Lovin Dubai, its online news and lifestyle platform serving UAE audiences, and Smashi, which features business, tech and culture news from the Arab world, the media house has invested more than $1m in a brand-new studio space in Dubai Production City, with a VR room, a podcast room, dark- and lightthemed studios, and two studios with complete access to advanced technologies for content production.
24 | www.broadcastprome.com | April 2022
“The formats that will drive media consumption of the future are being created now, and we hope to front that movement and be seen as the modern media company of choice in the Middle East,” says Richard Fitzgerald, CEO of Augustus Media. “It was important for us to have the facilities and expertise to be equipped to deliver on that promise, and we found the right partner in Dubai Production City to execute that.” The idea of expanding the facility came while the team worked on a project for an American company during the pandemic. “We had initially rented an LED wall but were frustrated with the limitations of the small rental space and equipment.
