PROSTREAMING
CREATING KIDS’ CONTENT – IT’S NOT CHILD’S PLAY
Producing and distributing children’s content has been their forte for the last decade. Now the founders of Jordan’s PG Studios have launched a MENA streaming service for kids, aiming to provide entertainment that keeps in mind the cultural sensitivities of the Arab world Progressive Generation (PG) Studios founders Ahmed Al Masri and Feras Al Kiswani, who have produced and distributed children’s content since the launch of their company in 2011, decided to go direct-toconsumer (D2C) with the launch of their new streaming service PG Kids on January 1. The SVOD service, available at a monthly subscription of $5, is powered entirely by Red Bee Media’s managed OTT services.
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“We started this company with a seed fund of $1,000 here in Jordan back in 2011,” explains Al Masri. “In the last four years, we have ramped up our operations and expanded into Saudi Arabia, Kuwait and Oman. Our aim was to become the equivalent of Disney in the Arab region and produce content that inspires and educates children. We worked hard to build a strong team and produce competitive children’s content, and we collaborate with all the big international
