PROIBC2022
IBC GEARS UP FOR 2022 EDITION
IBC CEO Michael Crimp talks to BroadcastPro ME about new developments and trends, Covid-19 measures and sustainability After two years, IBC seems to be gearing up for a full-fledged show. Could you tell us what changes we might expect? It’s been an incredibly busy time as we gear up for our first live, in-person show at the RAI since 2019. Our industry has faced a challenging couple of years through the pandemic, and we all know how much we missed doing business in person. We’ve looked at ways to improve the show experience for visitors and exhibitors – and naturally, things have changed since 2019. This year, IBC Show will be made up of eleven halls and an outside exhibition area, featuring world-leading technology players and market innovators covering all elements of the media value chain.
Our expanded Content Everywhere area, with its new home in Hall 5, will also include a rich speaker programme. Delivered on the Content Everywhere stage across all four show days, the programme will include a series of presentations, panel discussions and case studies exploring the rapidly evolving content distribution and consumption ecosystem, with insights on areas like live streaming, video-on-demand, achieving low latency, content discovery and recommendation, audience engagement and ad tech.
What are some of the new features you want to highlight at the show this year? New this year, IBC’s Partners’ Programme is hosting IBC Changemaker sessions. These What are some of the traditional Michael Crimp, CEO, IBC. bring together industry trailblazers highlights to focus on for to discuss opportunities for this edition of the show? positive change, covering topics such as raising equality, IBC2022’s two-day paid-for Conference (Friday 9 & advancing sustainability and mental health awareness. Saturday 10 September) boasts a stellar line-up of All IBC attendees will enjoy free access to Changemaker visionary speakers from some of the world’s biggest sessions from organisations such as RISE, Albert, MovieLabs, media brands, including Marvel Studios, Warner Bros. Soho Media Club, Marketing Leaders Circle and more. Discovery, Paramount Global and Universal Pictures. Our Accelerator Media Innovation Programme is a relatively The Conference theme this year is ’What’s next? Design new element of the live show, having been launched in 2019. the future together’. We have a range of top-quality Innovation is in IBC’s DNA, and the programme is a fastspeakers, in-depth panel discussions and cutting-edge track innovation framework for the media and entertainment technical paper presentations in store this year, allowing industry. It brings together broadcasters and pioneering attendees to gain critical insights on some of the most technology companies to collaborate on ways to solve realpressing business issues faced by our industry today. world challenges and common pain points, experimenting Alongside the IBC Conference, our expanded free-towith new technologies and innovative approaches. attend content programme across our showfloor stages is a This year we have an incredible line-up of projects breaking fundamental element of this year’s IBC Show. It’s key to our new ground in areas such as cloud production, lower latency, mission of fostering knowledge-sharing and fuelling business metaverse, extended realities (XR), 5G remote production and conversations. Showfloor stages include our new Showcase blockchain. Accelerator proof-of-concept demonstrations will Theatre in Hall 12, offering thought-leadership sessions and be presented at IBC in Hall 2 on the Innovation Stage – where demonstrations on rapid-growth markets from leading exhibitors other thought leadership sessions will also feature – and in and sponsors, including Accenture, AWS, EVS and Zixi.
54 | www.broadcastprome.com | July-August 2022
